MUMBAI: Anwesha Sanyal has taken the plunge into the world of feel-good nutrition, joining Wellbeing Nutrition as assistant vice president – content and creative, just as the D2C health brand ramps up its storytelling and digital influence game. Based out of Gurugram, Sanyal’s appointment marks yet another savvy hire in the health-tech space where content is now just as critical as capsules.
Prior to this, Sanyal spent nearly five years at HealthKart, where she helmed content strategy for HK Vitals, Incredio, TrueBasics, and JustHer, breathing life into supplement brands with community-first content and sharp digital marketing.
Before diving into health and wellness, Sanyal made waves in the world of luxury and lifestyle publishing. At Travel + Leisure India & South Asia, she served first as digital features editor and then content director, launching the magazine’s website, producing celebrity-led cover stories, and scripting editorial strategies that walked the fine line between indulgence and insight. Her earlier stints at Harper’s Bazaar, Women’s Health, and The Blur Magazine saw her blend fashion features with editorial flair, often wearing the stylist and writer hats simultaneously.
Starting her career as a freelance journalist in Kolkata—writing for The Telegraph, Calcutta Times, and WikiHow—Sanyal’s journey has been a steady climb from content creation to brand curation.
At Wellbeing Nutrition, she’s expected to supercharge brand storytelling across digital, social, and influencer channels—turning science-backed supplements into scroll-stopping sensations.
Looks like the wellness space just got itself a new content queen
