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Category: MAM

  • PR Professionals boosts digital firepower with Sunny Jain as associate vice president – digital

    PR Professionals boosts digital firepower with Sunny Jain as associate vice president – digital

    MUMBAI: PR Professionals (PRP) is betting big on digital. On 28 April 2025, the integrated communications agency announced the appointment of Sunny Jain as associate vice president – digital, strengthening its leadership bench as it doubles down on performance-driven brand storytelling.

    Armed with over 15 years of digital marketing experience, Jain will focus on expanding PRP’s performance marketing capabilities, maximising client ROI, and weaving together content, PR, and digital strategies into a seamless growth engine. His arrival coincides with PRP’s aggressive digital push across infrastructure, education, and governance sectors.

    Jain’s résumé reads like a blueprint for digital excellence, having steered strategies at Spicejet, VLCC Healthcare, Brentwoods Education, Greenply Industries, and Indiamart. His skill set spans SEO, SEM, lead generation, affiliate marketing, digital media planning, and customer acquisition across India, the GCC, Bangladesh, and Sri Lanka.

    “As the communication landscape evolves, seamless integration of digital and public relations has become the cornerstone of impactful brand storytelling. Sunny’s extensive experience and result-driven approach will further strengthen PRP’s ability to deliver holistic communication strategies to our clients,” said PR Professionals founder & MD Sarvesh Tiwari.

    Expressing his excitement, Jain added, “I am excited to join PR Professionals at a time when the digital communications landscape is undergoing such transformative changes. PRP’s portfolio of integrated communications services and diverse approach offers the ideal conditions to drive meaningful digital impact. I look forward to working with this amazing team to push the boundaries of innovation and performance.”

    PRP’s digital credentials are already strong, managing major mandates like Hudco, PFRDA, RLDA, IIM Mumbai, MMRDA, and Bihar’s education and revenue departments. Founded in 2011, PR Professionals now spans 12 Indian cities and six international centres, with a 150-strong team driving its integrated communications engine.

  • ASCI fine-tunes rules for health and finance influencers

    ASCI fine-tunes rules for health and finance influencers

    MUMBAI: The Advertising Standards Council of India (ASCI) has given its influencer guidelines a much-needed shot in the arm — and a dose of financial clarity. In a fresh update to its Influencer Advertising Guidelines (Addendum 2), ASCI has introduced sharper distinctions for influencers operating in the health and finance sectors.

    Previously, anyone posting about commercial goods and services in BFSI (banking, financial services, and insurance) or health and nutrition needed proper qualifications and certifications to avoid leading consumers astray. Now, the rules add a pinch of nuance: qualifications are mandatory only if influencers are dishing out technical information or advice likely to be interpreted as expert opinion.

    If it’s just generic promotion — say, an insurance company urging annual health check-ups through a lifestyle blogger, or a food influencer whipping up excitement for a health meal service — formal qualifications need not clutter their bios.

    ASCI  chief exective & secretary general Manisha Kapoor commented, “Influencer marketing has matured beyond simple endorsements and now often involves strategic partnerships for various aspects of brand communication. The updated guidelines bring in the required nuance for influencers operating in the BFSI and health & nutrition space.”

    Influencers keen to stay out of regulatory hot water can dive into the full update here.

  • Full throttle for Admatazz as it drives Kelvinn’s digital mandate

    Full throttle for Admatazz as it drives Kelvinn’s digital mandate

    MUMBAI: Vrooming into the fast lane of success, Mumbai-based strategy-led agency Admatazz has won the coveted end-to-end digital marketing mandate for Kelvinn, the global autocare brand under the Elvi Group umbrella. The account win, following a tightly contested multi-agency pitch, puts Admatazz firmly in the driver’s seat to steer Kelvinn’s ambitious digital growth worldwide.

    Under the mandate, Admatazz will handle social media management, influencer marketing, performance marketing, and campaign execution, ensuring a unified brand presence across platforms.

    Speaking on the account win, Admatazz founder and chief strategist Yash Chandiramani said, “Over the past eight years, Admatazz has built deep expertise in automotive and autocare marketing. We’ll apply that experience, grounded in audience insights and data-driven media planning, to help Kelvinn achieve its growth goals.”

    Admatazz DGM national retail marketing, Subodh Nair said “A cohesive digital strategy is essential to reach today’s autocare consumers. Partnering with an agency that understands our category and modern marketing gives us the clarity and focus we need to strengthen Kelvinn’s presence worldwide.”

    With Admatazz’s knack for combining clear business thinking with bold creative execution, the partnership promises to shift gears for Kelvinn fuelling brand visibility, deeper audience engagement, and global market expansion.

  • Sungrow Europe taps Content Digital Agency to electrify digital media across 20 countries

    Sungrow Europe taps Content Digital Agency to electrify digital media across 20 countries

    MUMBAI: Solar meets strategy as Sungrow Europe plugs into Content Digital Agency (CDA) to supercharge its digital marketing presence across the continent. In April 2025, CDA announced it had been appointed as Sungrow Europe’s digital media partner, handling activations across more than 20 countries.

    Sungrow, ranked number one globally in PV inverter shipments according to S&P Global Commodity Insights, is sharpening its digital focus to align with its mission of innovation and sustainability in renewable energy.

    “We are excited to partner with Content Digital Agency to strengthen our digital presence in the European market,” said Sungrow Europe senior digital marketing manager Zaid Basheer. “Their expertise in digital marketing will help us to enhance the communication of our brand values and solutions to our target audience.”

    Content Digital Agency founder Zubin Nalawalla shared his enthusiasm, stating, “We are thrilled to partner with Sungrow Europe. Our team is committed to delivering innovative digital solutions that meet Sungrow’s marketing objectives and contribute to their continued success in the renewable energy sector.”

    The partnership, born out of a successful pilot campaign, has grown into a full-fledged engagement. “What started as a pilot campaign has resulted in a strong association, and it’s a testament of our agency’s capabilities and expertise in delivering effective results,” added CDA chief communications officer Rayo Sarkari.

    With sustainability taking centre stage globally, Sungrow’s strengthened digital play positions it to reach wider audiences while advancing renewable solutions across Europe’s rapidly evolving energy landscape.

  • Zouk and Kriti Sanon unpack pride and purpose with A Bagful of You campaign

    Zouk and Kriti Sanon unpack pride and purpose with A Bagful of You campaign

    MUMBAI: Fashion just got a little more soulful and a lot more personal as Zouk, India’s proudly vegan and 100 per cent Indian lifestyle brand, has launched its latest campaign, A Bagful of You. Featuring National Award-winning actress Kriti Sanon as the face of the movement, the campaign isn’t just selling bags, it’s celebrating roots, resilience, and cultural pride.

    Rolling out during IPL 2025 across Connected TV, Youtube, and Meta’s social platforms, A Bagful of You marks Zouk’s grand debut on India’s biggest cricketing stage. Offline, the campaign is making waves too, turning malls and city streets into style runways where tradition meets ambition. With Zouk’s signature Indian prints and cruelty-free materials front and centre, the message is loud and clear: fashion isn’t just what you wear, it’s who you are.

    Commenting on the launch, Zouk founder Disha Singh said, “With ‘A Bagful of You’, we wanted to spotlight something that often gets overlooked the silent strength, pride, and individuality of the modern Indian woman. She is everywhere. She’s in cities and small towns, boardrooms and classrooms, weaving tradition into ambition every single day. At Zouk, we build cultural continuity into daily life. Our prints are proudly Indian, our materials consciously vegan, and our purpose deeply personal. This campaign is an extension of the message that fashion serves beyond looking good, it honours one’s connection to their identity and culture.”

    Kriti Sanon shared her personal connection to the campaign’s message as well, saying, “What spoke to me most about ‘A Bagful of You’ is that instead of selling an image, it’s a reminder of who we already are. What I carry says everything about what I stand for. Whether it’s a mood, a memory, or a moment of pride, it’s all part of me. So, beyond an
    accessory, it’s an extension of my personality, my roots, and my values. Zouk’s bags, with their beautiful Indian prints and cruelty-free materials, make that connection even stronger. When I carry a Zouk, I carry my culture with me, and I do it with pride.”

    Built on the belief that fashion should fit your soul, not just your style, A Bagful of You blends Zouk’s design philosophy with a relatable, heart-warming narrative that resonates with modern Indian women. It reflects everyday pride from boardrooms to classrooms where ambition and tradition weave effortlessly together.

    With over 15 lakh happy customers and exclusive stores now in Mumbai, Pune, Bangalore, Lucknow, and Gurgaon, Zouk continues to expand its footprint across India. The brand recently launched its women-first luggage line, further solidifying its commitment to creating functional, stylish essentials for today’s traveller.

    As Zouk grows its community of vibrant, rooted, and fearless women, A Bagful of You stands tall as a reminder that true style isn’t about fitting in, it’s about standing out, authentically.

  • Volkswagen drives into a new PR lane with Ruder Finn India

    Volkswagen drives into a new PR lane with Ruder Finn India

    MUMBAI:   Volkswagen India is switching gears on the communications front, awarding its press communication mandate to Ruder Finn India, one of the world’s heavyweight integrated communications and creative agencies.

    Effective 1 May, Ruder Finn will roll out a full-throttle strategy covering corporate storytelling, media relations, strategic counsel, and brand campaigns — all aimed at turbocharging Volkswagen’s innovation narrative and sharpening its profile in the fiercely competitive Indian market.

    Volkswagen India lead – marketing communications and press Gagan Mangal said the company is revving up its brand positioning for a fast-evolving automotive and media landscape. “We are excited to onboard Ruder Finn as our communications partner. Their strategic thinking, integrated approach, and deep brand storytelling expertise made them the right fit for the road ahead,” he said.

    Ruder Finn India CEO and head, Middle East Atul Sharma added: “Winning this mandate reflects our growing strength in integrated communications and corporate positioning. Volkswagen is an iconic brand that has defined the global and Indian automobile industry — we are thrilled to partner with them at such a pivotal moment. Our goal is to create compelling storytelling that mirrors Volkswagen’s legacy and future ambitions.”

    As part of the mandate, Ruder Finn will embed itself closely with Volkswagen’s internal communications team, ensuring consistent, insight-led messaging across earned and owned channels.

  • Sugosh Iyer plugs into Mindshare to power Unilever’s digital future

    Sugosh Iyer plugs into Mindshare to power Unilever’s digital future

    MUMBAI:  Sugosh Iyer has hit the refresh button, stepping into the hotseat as head of digital trading at Mindshare earlier this year, leading the charge on all things digital for FMCG titan Unilever.

    In his new role, Iyer will pilot negotiations, data and tech partnerships, first-party data strategies, and turbocharge commerce conversations — stitching together the future of media buying across connected ecosystems.

    It’s been quite the pivot-packed journey. Iyer’s career, spanning over 17 years, has crisscrossed industries and continents: from banking at Kotak to media stints at NDTV Media, Starcom, Spatial Access, Flipkart, and senior leadership gigs across Madison, GroupM, and Kansai Nerolac Paints. Most recently, he helmed digital marketing for Grasim Industries (Pulp & Fibre), blending traditional business sense with e-commerce agility.

    Known for his customer acquisition chops, B2B savvy, and an eye for e-commerce acceleration, Iyer has consistently stayed ahead of the curve, whether in the bustling media hubs of Mumbai or navigating client leadership roles in Kuala Lumpur.

    With digital trading now the frontline of advertising wars, Mindshare seems to have found the perfect battering ram — a blend of finance brains, media muscle, and tech-first thinking — to storm the gates of tomorrow’s marketing battlefield.

  • Gaurav Saxena steps up as associate director at Havas Media Network

    Gaurav Saxena steps up as associate director at Havas Media Network

    MUMBAI: Gaurav Saxena is riding a wave of momentum at Havas Media Network, clinching a promotion to associate director after nearly four years of sharp planning, strategic buys, and delivering results that clients love to brag about.
    Armed with more than nine years of experience in optimising, negotiating, and snapping up prime media real estate across TV, radio, and print, Saxena has earned a reputation for mixing market insight with financial discipline — squeezing every drop of ROI from client budgets.
    His journey has criss-crossed some of the industry’s biggest names, with stints at Omnicom Media Group, GroupM, and Vizeum, before parking himself firmly at Havas, where he rose through the ranks from buying manager to media group head, and now associate director.
    Known for his calm critical thinking and strong vendor relationships, Saxena has consistently translated high-stakes briefs into high-impact campaigns. Whether crafting media plans or negotiating killer rates, he brings the same passion to every challenge — and it’s clearly paying off.

  • Rajiv Malhotra boards 12Go as chief product officer

    Rajiv Malhotra boards 12Go as chief product officer

    MUMBAI: Rajiv Malhotra has packed his bags for a fresh adventure, joining 12Go as chief product officer, and adding another heavyweight chapter to a career that’s criss-crossed e-commerce, travel, media, mobile, and logistics.

    An MBA from NTU Singapore and a citizen of Singapore with OCI status in India, Malhotra brings 25 years of razor-sharp product expertise to the role — across start-ups and blue-chip giants alike. Whether it’s managing $100 million+ P&Ls, pioneering UX strategies, scaling digital businesses, or launching SaaS solutions, he’s left an unmistakable signature on every stop.

    Before this, he steered digital media products at SPH Media, led logistics products at Gojek, advised start-ups, and even brewed success as an entrepreneur with Hotellauncher.com. Past tours of duty also include Expedia, MakeMyTrip, Yatra, and Yahoo! SEA, where he was at the bleeding edge of product innovation and digital transformation.

    From product vision to UX design, Malhotra is passionate about building tech solutions that actually make life easier (and a lot more profitable). A self-confessed Kombucha enthusiast and amateur chef when off-duty, he knows a thing or two about the perfect blend — whether in the kitchen or in code.