ITV

Category: MAM

  • Slow and swirlious as Kwality Wall’s scoops luxury with The Dairy Factory

    Slow and swirlious as Kwality Wall’s scoops luxury with The Dairy Factory

    MUMBAI: Hold the fast melt, it’s time to chill out the slow way. Kwality Wall’s, the legacy name behind generations of freezer favourites, is turning down the tempo and dialling up the decadence with The Dairy Factory, a brand-new line of slow-churned ice creams aimed at bringing a luxe, at-home scoop experience to Indian freezers.

    Launching with four evergreen flavours Vanilla, Butterscotch, Mango, and Chocolate, The Dairy Factory range serves up velvety richness in generous party packs and indulgent tubs. But this isn’t just about nostalgia in a tub, it’s a technical upgrade. The ice creams are made using a slow-churn technique, blending air into the mix at a gentler pace, which breaks down ice crystals and makes every spoonful smoother, creamier, and closer to that made-by-hand feel.

    HUL head of ice cream business Toloy Tanridagli said, “We are on a mission to put smiles on people’s faces and have been consistently investing in innovations so that we have something for everyone. Today, Kwality Wall’s provides a complete and varied range of delights to address consumer needs, right from luxurious ice creams to accessible multi-format frozen desserts and more. The Dairy Factory’s slow churned ice creams are a wonderful innovation range made with real dairy and premium ingredients which come together through a slow churn process. The differentiated technology enhances the experience, marrying traditional nuances with modern preferences.”

    Crafted in small batches with 100 per cent real dairy, The Dairy Factory is all about slowing down to savour the good things whether it’s a family celebration, IPL match night, date night, or just a Sunday that calls for comfort.

    This move also signals a strategic play by Kwality Wall’s to corner the premium segment of India’s rapidly evolving frozen dessert market. With summer vacation just around the corner, the launch couldn’t be better timed.

    So whether you’re a dessert aficionado or just someone who takes ice cream very seriously, The Dairy Factory is here to remind you: some things are better when you take it slow.

  • From advertising ace to entrepreneurial ace: Ambalika Sen charts a bold new course

    From advertising ace to entrepreneurial ace: Ambalika Sen charts a bold new course

    MUMBAI: One of Indian advertising’s sharpest advertising minds is switching gears. After a 16-year career spanning heavyweights like JWT, Contract, Taproot Dentsu, and Tilt Brand Solutions, Ambalika Sen has hung up her agency boots to launch into the entrepreneurial fast lane.

    Now managing partner at Fundamental, the newly minted venture based in Mumbai, she is eyeing a future built on sharper strategic partnerships, brand management excellence, and a strong dose of independent thinking.
    At the same time, she’s staying firmly rooted in nurturing talent — moonlighting as a guest faculty at the prestigious Xavier’s Institute of Communication, where she teaches Business Management in Advertising to the next wave of ad mavens.

    Before stepping into the startup world, Ambalika’s career reads like a best-of list of Indian advertising. Across her career, the through-line has been clear: client-first thinking, relentless business-building, and a gift for weaving culture into commerce.

    While advertising has been the bedrock, Ambalika’s recent years have also seen her expand into cultural consulting — working as an independent business advisor with youth-driven brand Homegrown since 2020.
    With Fundamental, Ambalika is betting on a hybrid future — where brand-building meets cultural fluency, and strategic partnership is as important as creative spark.

  • Google Pay scores big with ‘Sab Tick Hai Team’ IPL 2025 campaign created by Lowe Lintas

    Google Pay scores big with ‘Sab Tick Hai Team’ IPL 2025 campaign created by Lowe Lintas

    MUMBAI: In a season where every ball counts, Google Pay has swung big with its latest IPL 2025 campaign, ‘Sab Tick Hai Team’, created by Lowe Lintas and rolling out on JioHotstar.

    The digital payments giant is using the country’s cricket fever to cement its brand values—reliability, speed, and trust—into the hearts of millions. The campaign cleverly mirrors the traits of a crack cricket team—swift running, secure fielding, dependable leadership—with Google Pay’s own promise of safe, fast transactions.

    ‘Sab Tick Hai’ is not just a slogan—it’s a lifestyle choice for the cricket-obsessed nation, now extended seamlessly to digital payments. Lowe Lintas has given the campaign a playful, relatable spin, ensuring it blends into India’s IPL-mad summer like cold drinks and tense run chases.

    Adding spice to the mix, the campaign features exclusive pre-match commentary by Jatin Sapru and cricket legend Suresh Raina. These segments, crafted under Lowe Lintas’ creative baton, spotlight what makes a ‘Sab Tick Hai Team’ both on the field and at the checkout counter.

    “Our goal was to capture the essence of cricket’s reliability and camaraderie and map it onto the digital payments experience,” Lowe Lintas said. The result is a campaign that is relatable, punchy, and designed to drive fan chatter between overs.

    By partnering with JioHotstar for IPL 2025, Google Pay aims to tap into the unrivalled viewership and excitement surrounding cricket’s biggest carnival. With Lowe Lintas steering the storytelling, Google Pay is looking to knock brand engagement out of the park this season.

  • Thermocool turns up the heat with ‘Raid 2’ partnership starring Ajay Devgn across India

    Thermocool turns up the heat with ‘Raid 2’ partnership starring Ajay Devgn across India

    MUMBAI: This summer, it’s not just temperatures soaring-so is Thermocool’s brand game. Thermocool Home Appliances has teamed up with the upcoming Hindi cinema thriller Raid 2 in a star-powered collaboration featuring Ajay Devgn, aiming to blitz every screen and street corner across India.

    Produced by T-Series and Panorama Studios, Raid 2 brings themes of courage and justice—values Thermocool claims to bottle into every appliance it sells.

    “We are thrilled to be associated with Raid 2—a film that talks about courage, integrity, and doing the right thing. These are values that we at Thermocool highly admire and mirror in our products and brand philosophy”, said Thermocool Home Appliances Ltd director sales & marketing Tanuj Gupta.

    The campaign is already firing on all cylinders—television ads, Youtube streams, social media blitzes, and giant hoardings have flooded tier one and tier two cities, making sure no thermostat-owning human misses the memo.

    Gupta further noted, “This partnership also showcases our changing marketing strategy, which is centred around high-recall partnerships and more meaningful audience interaction”.

    In-cinema branding, curated contests, and digital content are fuelling Thermocool’s ambitions to lock into the hearts (and homes) of India’s families, especially as the heatwave encourages shoppers to rethink their cooling solutions.

    Devgn’s no-nonsense screen presence dovetails neatly with Thermocool’s promise of robust, value-based home products. With Raid 2 expected to have a wide national reach, the brand is banking on more than just box office success—it’s aiming for serious emotional connect and deeper market penetration.

  • The Souled Store bags Redwolf to expand its pop culture merchandise empire

    The Souled Store bags Redwolf to expand its pop culture merchandise empire

    MUMBAI: In a move set to reshape India’s pop culture merchandise landscape, the homegrown brand, The Souled Store announced the acquisition of Redwolf, another popular name in the fandom apparel and collectibles market.

    The deal brings Redwolf’s founders—Ameya Thakur, Rahul Jaisheel, and Vivek Malhotra—into The Souled Store fold. Their expertise and passion are expected to supercharge the brand’s mission to create more innovative, fan-driven collections.

    “Merging with The Souled Store was the next logical step in realising our vision of bringing the best pop culture merchandise to the Indian audience. All three of us are huge pop-culture geeks ourselves and look forward to leveraging the scale provided by The Souled Store to take the brand to greater heights,” said Malhotra.

    The Souled Store co-founder Vedang Patel added, “We are absolutely thrilled to welcome Redwolf to The Souled Store family. Their incredible creativity and commitment to providing fandom-inspired products is a perfect fit. This acquisition will strengthen our mission to become the Home of Pop-culture in India. We are excited to co-build this shared vision with the founders of Redwolf.”

    Founded on a love for fandom culture, The Souled Store has built a vibrant space where fans can find products celebrating their favourite movies, TV shows, music, and characters. With Redwolf now part of the family, the brand plans to offer an even bigger and better range of exclusive collaborations and creative products.

    This partnership brings The Souled Store closer to its ultimate goal: evolving into a global lifestyle brand that speaks to every fan’s soul.

  • Ravichandran Ashwin signs up as brand ambassador and investor for VOC Automotive

    Ravichandran Ashwin signs up as brand ambassador and investor for VOC Automotive

    MUMBAI: VOC Automotive just bowled a masterstroke. On 29 April 2025, the multi-brand two-wheeler service giant announced that cricketing icon Ravichandran Ashwin had joined as both brand ambassador and strategic investor, signalling a bold new phase in the company’s growth story.

    Founded in 2019 by Venkatesh B M and Lokesh S, VOC Automotive has accelerated its network to over 150 stores across India, with sights firmly set on 300 outlets and a projected revenue of Rs 50 crore by FY26.

    Ashwin’s entry blends precision, professionalism, and entrepreneurial spirit—qualities VOC believes are critical as it aims to transform the fragmented two-wheeler service industry.

    “I’m thrilled to associate with VOC Automotive—a brand that stands for innovation, professionalism, and customer-first values. Their modern approach to 2-wheeler servicing truly aligns with my own principles of precision and consistency. I look forward to contributing to their vision of transforming the 2-wheeler service industry in India,” said Ashwin.

    Commenting on the partnership, VOC Automotive co-founder & CEO Venkatesh B M said, “Having Ashwin onboard is a testament to our vision of excellence. His strategic investment and brand endorsement will propel VOC Automotive to new heights.”

    Positioned as India’s largest multi-brand digitalised two-wheeler service dealership network, VOC Automotive promises transparency, affordability, and quality under one roof—earning the trust of lakhs of customers nationwide.

    With Ashwin now in its squad, VOC Automotive is clearly playing for keeps.

  • CA Vikas Vohra Sets a New Benchmark Mentoring Finance Professionals at edZeb

    CA Vikas Vohra Sets a New Benchmark Mentoring Finance Professionals at edZeb

    You must have heard this popular saying “A good teacher is like a candle—it consumes itself to light the way for others.”

    This is so true when we talk about our very own CA Vikas Vohra at edZeb. This is not just a saying—it is a reality he lives every day. His name has quickly become synonymous with excellence in finance mentorship. He is very well-known for his sharp mind and a heart full of guidance. Vikas Sir has set a new standard for how finance professionals should be mentored in today’s fast-moving world.

    Nowadays, you will find knowledge is plenty, but guidance is rare. And his presence is shaping futures, one student at a time. He is focused on imparting real-world learning. With a knack for making tough concepts simple, he’s not just teaching finance—he is building finance leaders.

    CA Vikas Vohra’s Journey

    “Experience is the best teacher,” is what CA Vikas Vohra’s journey proves.

    He has walked the path in the finance world for over a decade that most students wish to tread. He has been working from audit rooms to boardrooms. It was a walk through the learning, the leadership, and the exposure to real world finance. He did not just study numbers, he lived them. His solid background as a Chartered Accountant gave him depth of knowledge and insight. That makes him quite unique because he decided to share that wisdom with many more through his CFA coaching in Delhi at edZeb.

    His Transformative Role at edZeb

    CA Vikas Vohra plays a key role in mentoring CFA aspirants. His influence goes far beyond the classroom, making finance feel real and relatable. His belief in “Knowledge shared is knowledge doubled,” and so he brings lessons to life. The use of real-world case studies and live market analysis helps students understand how finance works in the business world today.

    Vikas Sir does not just follow the syllabus; rather, he focuses on creating clarity by simplifying even the toughest topics. It ensures that every student truly understands the concepts. His teaching style is interactive, making each class engaging and full of “aha” moments. His students enrolled in the financial modelling course not only learn finance but also enjoy it, applying their knowledge in real-life situations.

    Benchmarks Setting Long-Lasting Impact on Learners

    As the proof of the pudding is in the eating, the true value of a teacher is seen in the success of their students. Under the guidance of CA Vikas Vohra learners have passed their CFA exams with flying colors. Moreover, they have also stepped confidently into the finance world. His impact goes far beyond the classroom, and here is how he is helping students raise the bar.

    Turning Learners into Professionals
    Under his expert mentorship, students prepare to crack their exams and prepare for life in finance. His teaching focuses on building skills that work in the real finance industry, not just in theory.

    Results That Speak
    His classes have seen high pass rates. Many of his students now work at leading finance firms. Only because of his real-world teaching style bridging the gap between books and boardrooms.

    Patience as His Superpower
    Vikas Sir is known for his calm and steady approach. No question is too small for him. He makes time for every student, explains tough concepts in a simple way, and ensures no one is left behind.

    More Than a Teacher
    To many, he is more than just a faculty member; for them, he is a mentor and a motivator. Whether a student is stuck on a chapter or unsure about their career path, he is always there to give the right advice.

    A Cheerleader at Heart
    He celebrates each win, big or small. From clearing a doubt to clearing an exam. He makes his students feel seen and supported at every step.

    In every sense, Vikas Sir is helping shape not just finance students, but future finance leaders.

    His Role in edZeb’s Vision

    The institute was built with the vision to provide practical, mentorship-driven coaching to finance aspirants, and Vikas Sir lives that vision every day. His teaching style matches edZeb’s core belief: education must empower, not overwhelm. Together, they are redefining finance education.

    A rising tide lifts all boats, so does under CA Vikas Vohra’s mentorship, edZeb is not just growing but thriving. His dedication has raised the bar for finance education, and in doing so, he is lighting the path for many more to follow.

    As the world of finance evolves, one thing is clear: with mentors like Vikas Sir, the future is in good hands.

    So, if you want to know more about them,
    Call +91-8263-900-900
    Sr. Counsellor, 
    edZeb

  • Pooja Tomar hops over to Publicis Groupe as senior director of buying

    Pooja Tomar hops over to Publicis Groupe as senior director of buying

    MUMBAI – Media maven Pooja Tomar is on the move again. After nearly three years as senior business director at Havas Media Group, Tomar has been snapped up by Publicis Groupe, stepping into the newly minted role of senior director, buying from April 2025. She will be based in India, working on-site.

    With more than a decade of navigating the labyrinth of media planning, buying and strategy across FMCG, e-commerce and technology, Tomar brings a bulging toolkit of cross-media skills to her new perch. Her career reads like a masterclass in media evolution — from digital hustle to broadcast muscle.

    Before Havas, Tomar clocked nearly five years across Starcom and Publicis’ ZenithOptimedia, sharpening her cross-platform planning chops. Earlier stints at Madison World and GroupM saw her navigating media buying with a keen eye on both budgets and ROI, across some of India’s top retail, telecom and tech accounts.

    Tomar’s trademark: an uncanny knack for aligning new technology with old-school brand strategy – and for chasing hard numbers with harder insights. Over the years, she has built a reputation for being a strategist who can not just plan campaigns but anticipate market moves, with a solid grip on consumer trends, media fragmentation, and the shifting sands of cross-platform engagement.

    Expect fireworks as she joins Publicis Groupe, bringing her “360-degree media brain” to a fiercely competitive Indian media marketplace.

  • 82.5 Communications brews up a win with Tata Consumer for Coffee Grand Cold Coffee and Himalayan

    82.5 Communications brews up a win with Tata Consumer for Coffee Grand Cold Coffee and Himalayan

    MUMBAI: India’s ready-to-drink (RTD) revolution just got a shot of caffeine and a splash of spring water. Tata Consumer Products handed the creative mandate for Tata Coffee Grand Cold Coffee and Himalayan Natural Mineral Water to 82.5 Communications after a closely fought multi-agency pitch.

    As Tata doubles down on out-of-home (OOH) beverage consumption, 82.5 Communications will steer the offline, digital, and social campaigns for both brands, blending international inspiration with desi thirsts.

    “Coffee has exploded! Tata Coffee Grand Cold Coffee is not just keeping up, it’s adding a punch. It’s a great opportunity to ride the cold coffee craze and give this generation the quirky fuel they need to rewrite the rules,” said 82.5 Communications India CCO Mayur Varma.

    The Tata Coffee Grand Cold Coffee range will swirl into the market with three bold flavours—Swiss Caramel, French Vanilla, and Belgian Chocolate—bringing international cool to India’s bustling cold brew scene.

    Meanwhile, Himalayan Water, bottled at the Shivalik foothills, plans to ride the health-conscious wave by carving out a premium space in the hydration market.

    “The ambition at Tata Consumer Products’ Himalayan Water is as bold as the terrain it comes from, and we at 82.5 Communications share the same ambition. It’s thrilling to partner with a brand that’s not just aiming high but aiming right,” said 82.5 Communications India CCO Anuraag Khandelwal.

    With Indian packaged water consumption growing fast on the back of rising disposable incomes and mobile lifestyles, the timing couldn’t be sharper.

    82.5 Communications India president north and east Chandana Agarwal added, “Coffee and water brands? Talk about a thirst-quenching opportunity! We’re absolutely buzzing to be working with such a prestigious brand. We’re ready to brew up some seriously creative campaigns and make a splash in the market.”

    The collaboration aims to connect with gen z and gen alpha audiences, fuel digital conversations, and refresh how India experiences both cold coffee and premium water.

     

  • Netflix’s Jewel Thief may miss the mark — but its OOH stunt steals the show

    Netflix’s Jewel Thief may miss the mark — but its OOH stunt steals the show

    MUMBAI: Jewel Thief: The Heist Begins may be struggling to find fans among film critics, but Netflix has pulled off a marketing masterstroke that’s impossible to miss.

    While reviewers have slammed Siddharth Anand’s latest caper — calling it an amateurish effort with a threadbare plot and little thrill — Netflix’s promotional team deserves a standing ovation. One of Mumbai’s most iconic landmarks, the Worli Sea Link, has been spectacularly transformed into a giant billboard for the film.

    The Jewel Thief

    In an audacious move, the entire cable span of the Sea Link now features a striking projection: a glowing red sun diamond, Netflix’s logo, followed by a larger-than-life poster of Saif Ali Khan and Jaideep Ahlawat, capped with a bold call to action to watch Jewel Thief.

    The OOH campaign was executed by Wavemaker India and GroupM Kinetic, in collaboration with Netflix. As Wavemaker summed it up on LinkedIn:
    “Borrowed the Sea Link under the moonlight. Returned it before the sun rises. Jewel Thief is stealing the show with a striking OOH campaign.”

    After bagging Mumbai’s most famous bridge, one can only wonder: what will they “borrow” next?