ITV

Category: MAM

  • Blum’s the word as furniture fails get a funny fix on screen

    Blum’s the word as furniture fails get a funny fix on screen

    MUMBAI: When furniture starts groaning louder than your Monday blues, it’s time to check what’s ticking or rather, sticking behind those sleek surfaces. Blum India’s latest ad campaign takes a delightfully droll route to spotlight the unsung heroes of furniture design: the fittings. Yes, those tiny hinges and drawer runners you never think about until they squeak, jam or downright revolt.

    With a trio of chuckle-worthy films, the Austrian fittings giant turns everyday domestic drama into relatable comedy. There’s the drawer that refuses to glide, the door that slams like a moody teenager, and the overhead cabinet that needs two hands, a prayer, and a balancing act to open. Each ad ends with a simple fix: Blum’s quietly brilliant engineering.

    From the feather-light glide of the Legrabox drawer system to the whisper-soft closure of Clip top Blumotion hinges, and the gravity-defying ease of the Aventos lift-up mechanism Blum’s fittings promise to make your furniture behave, beautifully and silently, for years.

    Explaining the need for the ad campaign, Blum India managing director Nadeem Patni said, “While our business primarily targets B2B customers, end consumers are at the heart of everything we do at Blum. We wanted a new campaign that could appeal to a broader audience, particularly everyday furniture users. While communicating about the convenience of using our fittings remained the central message, we were determined to put it across with a touch of humor.”

    National award-winning filmmaker Bauddhayan Mukherji, aka Buddy, expressed his excitement about the campaign, saying, “When Nadeem and Neelam from Blum India suggested the humor route, I was pleasantly surprised. It meant we needed a cracker of a campaign. This set of films for Blum are those rare ones where everything just falls in place. Hope the viewers love the films as much as we did while making them.”

    The humour-packed spots come courtesy of National Award-winning filmmaker Bauddhayan Mukherji, aka Buddy, who called the collaboration one of those rare campaigns where “everything just falls into place” unlike most poorly-fitted cabinet doors.

    Catch the campaign on Blum India’s Youtube and Instagram, and the next time your drawer throws a tantrum, you’ll know exactly what not to blame: the carpenter.

  • Rajinikanth checks in to lead sales at Hyatt Regency Dehradun

    Rajinikanth checks in to lead sales at Hyatt Regency Dehradun

    MUMBAI: Dehradun’s getting a new kind of star power this time, in a sharply tailored suit. Hyatt Regency Dehradun Resort and Spa has roped in Rajinikanth Ramadass as its new director of sales & marketing, and he’s bringing nearly 15 years of luxury hospitality muscle to the Himalayan hideaway.

    Fresh off stints at Grand Hyatt Goa and Park Hyatt Chennai, Rajinikanth arrives with a game plan that blends five-star finesse with foot-on-the-ground market savvy. His mission? Turn the serene resort into the crown jewel of destination weddings and the go-to for high-flying corporate retreats.

    With the line between leisure and business now more blurred than a monsoon view, he’s crafting immersive packages that pair boardrooms with birdcalls and mandaps with mountain air. Think luxury meets logistics, with a generous helping of Dehradun’s postcard-perfect charm.

    But this isn’t just about pretty views and Pinterest weddings. Rajinikanth’s strategy hinges on data-led decisions, swish brand collaborations, and digital campaigns designed to lure bookings straight from the source, no middleman, no fuss.

    “I am honored to join Hyatt Regency Dehradun Resort and Spa as director of sales & marketing. This exceptional resort stands at the crossroads of luxury and nature, offering unparalleled experiences for leisure travelers, corporate guests, and wedding celebrations. My goal is to build on the resort’s strong foundation and drive strategic growth through innovative sales and marketing initiatives. I look forward to working with a dynamic team and elevating the guest experience to new heights,” mentioned Rajinikanth Ramadass.

    As Dehradun climbs the charts of India’s luxury map, Rajinikanth’s appointment signals Hyatt’s intent to not just ride the wave but to script the next chapter in Himalayan hospitality.

  • Borosil serves hot news with launch of ‘Desh ka Dabba’ lunch box

    Borosil serves hot news with launch of ‘Desh ka Dabba’ lunch box

    MUMBAI: If your dabba’s still leaking and your sabzi’s gone cold, Borosil has news you can chew on. The kitchenware giant has just rolled out its superb stainless steel lunch box,a sleek, sturdy, and sentimental ode to the classic Indian tiffin at a cosy affair held at ITC Grand Bharat, Gurugram. And who better to unveil it than chef Harpal Singh Sokhi, who knows a thing or two about packing flavour with flair.

    This isn’t just another container, it’s a culinary wingman for rural India. Built with the hustle of long commutes and the nostalgia of ghar ka khana in mind, the Rs 1,599 lunch box features steel containers, a matching water bottle, and a smart lunch bag. The design speaks fluent practicality: leak-resistant lids, enough room for a full Indian meal, and the strength to survive a bumpy tractor ride or a packed bus.

    From dals to dry sabzis, every dish stays warm, snug, and mess-free. chef Sokhi called it a travel essential ensuring hot rotis and mood-lifting meals survive the journey just as deliciously as they began.

    Borosil Ltd. AVP marketing, Barnali Shankar added, “Food from home has a comfort of its own. Designed for real-life Indian kitchens, this lunchbox is more than just a container it’s a daily reminder of home-cooked comfort, no matter where your day takes you. It is a celebration of both practicality and sentiment. Keeping this simple joy in mind, every ‘Desh ka Dabba’ is a gentle reminder for those who go out each day carrying a home-packed meal with love every day. And we’re proud that this product is made in India and built for our rural kitchens, families, and daily lives.”  

    At the launch event chef Harpal Singh Sokhi said, ”As someone who travels often, I know how important it is to carry good food that stays fresh, spill-free, and neatly organized when traveling long distances. From the first bite, you know the food is just the way you packed it. Hot rotis, fresh sabzi, and the same familiar taste. That’s what makes this lunch box special. Made for Indian meals and made with care, this lunch box keeps your meals wholesome and your mood happy, even on the busiest days.”  

    So whether you’re crossing fields, factories or office floors, this ‘Desh ka Dabba’ is all about delivering taste, warmth and a spoonful of comfort just the way Mum packed it.

  • Pharmeasy strikes a chord with a jingle and a punctuality promise

    Pharmeasy strikes a chord with a jingle and a punctuality promise

    MUMBAI: After a three-year hiatus from television, Pharmeasy, the digital healthcare platform has returned to the small screen with a new ad campaign that doubles down on what really matters in diagnostics showing up on time. Anchored by the promise ‘On-Time or free’, the campaign cheekily tackles the agony of fasting blood tests and delayed sample pickups through a pair of punctuality-loving, food-obsessed dancing uncles.

    With its now-iconic jingle (set to the tune of ‘Urvashi Urvashi’) once again echoing “Pharmeasy, Pharmeasy… Take it easy,” the campaign blends nostalgia with a clear call to action: lab tests should be dependable, not a morning-wrecking ordeal.

    In an industry where being fashionably late is frustratingly common, Pharmeasy is throwing down the gauntlet with a punctuality guarantee. Miss the time slot? The test is free. The bold promise is backed by a logistics network spanning over 4000 pin codes and 1900 plus trained phlebotomists and a self-proclaimed 99 per cent plus on-time rate.

    “We kept the tonality of the brand at the centre while working on the campaign, sharply landing the offering, keeping it relevant, relatable and entertaining,” shared Busypeople MadamG founder and creative director Garima Khandelwal.

    “This campaign is a reflection of how far we’ve come in our journey of simplifying healthcare and making it truly accessible and dependable for every Indian. Diagnostic testing is a sensitive experience – fasting is tough, but waiting shouldn’t be. Our promise is simple: you pick the time slot, we’ll be there. If we’re late, your test is on us”, said API Holdings MD & CEO Siddharth Shah.

    Pharmeasy (API Holdings) chief business officer, Gaurav Verma said, “When you are fasting and waiting for a blood test to be done, every minute feels like an hour.  We built this feature from a deep understanding of that frustration. You’ve done your part—waking up early, skipping breakfast. The least we can do is show up on time. That’s our way of saying we care.”

    From nostalgic tunes to no-nonsense timing, Pharmeasy’s latest pitch isn’t just about testing, it’s about trust, timing, and turning up when it counts.

  • Double feature as IN10 rewrites credits for key content and ops leads

    Double feature as IN10 rewrites credits for key content and ops leads

    MUMBAI: Two’s company, but IN10 Media Network is making it a power duo. In a move straight out of a well-scripted plot twist, the network has handed expanded mandates to two of its leading men Samar Khan and Sourjya Mohanty across its digital platforms Docubay and Epic On.

    Khan, best known for helming Juggernaut Productions, will now don the hat of chief content officer for both platforms. His new gig sees him leading the content charge, shaping the creative direction, and fine-tuning the storytelling voices of the documentary-led DocuBay and the fiction-forward Epic On. Call it a genre-spanning role with a tight narrative brief.

    On the operations front, Mohanty, already the COO at Epic On, will now extend his oversight to Docubay as well becoming the double-barrelled COO tasked with keeping the business engine running smoothly across both arms of the network.

    Speaking on the leadership elevation, IN10 Media Network managing director Aditya Pittie said, “Samar and Sourjya’s expanded roles reflect the confidence we have in their leadership and vision. In today’s rapidly evolving ecosystem, success lies at the intersection of strong content and sound strategy. At IN10 Media Network, we are committed to building a future-ready digital content business, one that is driven as the premium destination of documentaries and other is for the fictional storytelling excellence. This leadership realignment is a key step in advancing that mission and solidifying our position in the digital media landscape.”

    The twin elevation is part of IN10’s broader vision to create a more seamless and strategic content ecosystem. By syncing operations and storytelling, the media group hopes to strengthen both platforms’ positioning as go-to destinations for bold, relevant, and globally resonant content.

  • Experience a New Era of Home Interiors with Asense Interior’s Signature Touch!

    Experience a New Era of Home Interiors with Asense Interior’s Signature Touch!

    A home is not only four walls; it is a person’s personality, lifestyle, and aspirations. Introducing Asense Interior, the home remodelling trendsetter, where every design is tediously crafted to bring your dreams to life. Asense Interior, an 11+ year-old interior designers in Bangalore with numerous awards and a commitment to innovating, has set the bar in its domain.

    Bringing Elegance and Precision to Every Home

    Asense Interior has a long-standing focus on quality and service to become a top home interior solution provider. Creativity, expertise, and attention to detail are how they keep the promise of each project, attaining the greatest equilibrium between function and aesthetics.  They develop designs that bear the stamp of individual life, yet they ensure maximum levels of execution by understanding the special concerns of the homeowner.

    Asense Interior makes your dream come true, be it a chic, minimalist modern home interior design or the opulence of luxury home interior design. Its extensive portfolio consists of more than 1600 successful projects, reflecting a range of architectural styles from grand, beautiful estate homes to contemporary urban apartments. Asense Interior possesses a skilled team that actually delivers the best in home interior Bangalore. They appreciate the intricacies of using maximum space and up-to-date style. Every part is designed to be chosen sensibly to add loveliness and cosiness to the entire dwelling.

    Why Choose Asense Interior?

    1. Knowledge That Has Stood the Test of Time  
    Asense Interior has been at the forefront of modern interior design for the past ten years. They are one of the top interior designers in Bangalore and are involved in projects of all types, including high-rise apartments and large villas.

    2. Customized Design Method  
    Every client is special just as every house is. The Asense Interior team is committed to a collaborative design approach with clients to ensure that every design piece reflects their uniqueness and functional demands. The clients are involved in the creative process from beginning to end.

    3. Price and Process Transparency  
    Asense Interior promises full transparency of costs, unlike numerous other companies. They are certainly one of the most reputable interior designers in Whitefield because they include no unwritten charges and treat clients to full-cost breakages from day one.

    4. Excellence in Award-Winning Design  
    For Asense Interior, providing quality and service without compromises is a motto that has won the company the Best Service Award six times. They represent the cutting edge thanks to the constant mix of creative ideas and eco-conscious techniques to design houses nowadays that are repeating modernity and sustainability.

    5. Full Interior Design Services  
    Asense Interior combines consultation, design, and visualization under one roof, minimizing stages for the client to deliver a fully workable project. Their know-how extends to every sphere and makes for the simplest possible experience for homeowners when dealing with everything from lighting to décor, furniture design, and planning spaces.

    6. World-Class Materials & Craftsmanship of The Highest Order  
    Asense Interior avows great craftsmanship for all interior design undertakings. In Bangalore for luxury home interior design, Asense is a preferred partner.  They work with credible artisans who handle high-quality materials to ensure longevity and elegance.

    7. The Innovative and Contemporary Design Ideas  
    Asense Interior specializes in modern home interior design that is balanced with aesthetics as well as functionality and the most current industry innovations. Their interiors literally beautify every space with creative storage solutions, modern floor plans, and contemporary colors palettes.

    8. Timely Project Delivery  
    Time is another important factor in every house design project. However, with proper handling of the matters concerned, Asense Interior is able to deliver projects on time while not compromising quality. This has made them a very reputable name in home interior Bangalore projectsfor time-conscious homeowners.

    9. Customer-centric support and services  
    The satisfaction of the client comes first at Asense Interior. Their teams ensure a hassle-free experience from A to Z through personalized support, continuous updates, and after-purchase support. With wonderful services, they have earned themselves a strong reputation for being the best interior designers in Bangalore.

    Renovating Homes with Personal Touch

    All the projects at Asense Interior are undertaken as art forms where grace and functionality prevail. Their interior designers in Whitefield are extremely pleased to create both beautiful and practical rooms. Whatever they do showcases elegance, cosiness, and durability, either in a tastefully done-up luxury space or a Spartan modern residence.

    They ensure that houses are not just designed but also made into experiences that yield long-lasting happiness by intertwining creativity and precision skilfully. Many homeowners who desire nothing but the best have come to believe in them due to their competency in home interior Bangalore solutions.

    Your House Dream Is Here!

    Pretty much anything that you want would be inside it. This is how you will find the best interior designer in Bangalore. At Asense Interior, we design homes that fit their owner’s style: practicality and sophistication, too. Whether you want your minimalist, modern approach or grand, luxury home interior design, our professionals will make sure each detail is as close as possible.

    With over 1600 successfully completed projects, we bring experience, creativity, and transparency to every design. Your wishes take centre stage from planning to realization, resulting in wonderful and functional spaces.

    At Asense Interior, indulge in the magic of personalized interior design! Begin your perfect home today by checking our Asense Interior.

  • Saugata Gupta stays at the crease as Marico extends CEO term to 2028

    Saugata Gupta stays at the crease as Marico extends CEO term to 2028

     MUMBAI: Still calling the shots, and how. Saugata Gupta is set for another two-year season at the helm of Marico Limited, with the FMCG major’s board approving his reappointment as managing director and CEO till March 2028.

    Having joined the company back in 2004 as head of marketing, Gupta’s rise has been nothing short of a masterclass in brand leadership. From captaining the India business in 2007 to taking the reins as CEO in 2013 and MD in 2014, he’s led the Parachute-to-Set Wet empire through market winds with a steady hand and sharp instincts.

    The boardroom decision, made on 2 May 2025, and filed with the stock exchanges the same day, means Gupta will notch up nearly 14 years as MD & CEO by the end of this renewed term, an impressive feat in an industry known for its churn.

    Outside of Marico, Gupta also wears several advisory hats, serving as an independent director on the boards of Delhivery, Ashok Leyland, and formerly JSW Paints. His career before Marico included stints with ICICI Prudential and Mondelēz, lending him a marketing pedigree as rich as the brands he’s built.

    With this extension, Marico’s leadership continuity seems sealed and set, as Gupta continues to script the brand’s next chapter in a fast-evolving consumer landscape.

  • Lather rinse profit as Marico cleans up with Rs 1658 crore in FY25

    Lather rinse profit as Marico cleans up with Rs 1658 crore in FY25

    MUMBAI: When it comes to FMCG bigwigs, Marico isn’t just oiling the wheels, it’s flying on full throttle. Marico has closed FY25 with a consolidated net profit of Rs 1,658 crore, marking a 10 per cent rise over last year’s Rs 1,502 crore. The standalone numbers weren’t far behind either, with net profit at Rs 1,541 crore, reflecting a hefty 43 per cent jump from Rs 1,078 crore in FY24.

    Revenue from operations touched Rs 10,831 crore, up from Rs 9,653 crore a year earlier, while other income surged to Rs 208 crore from Rs 142 crore. That’s a total income of Rs 11,039 crore, served up with a generous side of operational efficiency.

    The Board, clearly in a generous mood, has recommended a final dividend of Rs 7 per share, bringing the total payout for the year to Rs 10.5 per equity share, including the interim Rs 3.5 disbursed in January.

    A major ingredient in this profitable recipe? Cost control. Despite global macro headwinds and raw material volatility, Marico kept total annual expenses at Rs 8,923 crore, managing margins smartly. Advertisement and promotion spends stood at Rs 1,128 crore, a modest increase from Rs 952 crore last year, showing the brand is still playing to win.

    Its international business, now contributing about 25 per cent to overall revenue, continues to ride strong tailwinds from Asia and Africa. On the domestic front, flagship brands like Parachute and Saffola, along with digital-first acquisitions like Just Herbs and Plix, helped widen the consumer base and deepen wallet share.

    The company also saw major movement on the investment and acquisition front completing the buyout of Apcos Naturals and increasing its stake in Satiya Nutraceuticals (Plix) to 51.38 per cent, transforming it into a majority-owned unit. Marico closed the year with Rs 321 crore in cash and equivalents, up from Rs 228 crore.

    Meanwhile, FMCG patriarch Harsh Mariwala, who turns 75 next year, will continue as a Non-Executive Director, with the board approving his continuation under SEBI’s age-related norms. Also onboard for the long haul is Dr K.R. Chandratre, appointed Secretarial Auditor for the next five years.

    With strong financials, smart acquisitions and a dividend that’s clearly keeping shareholders happy, Marico seems to have struck the perfect balance between tradition and transformation. In a market often running on fumes, this coconut oil kingpin is proving it’s still very much in its prime.

  • Gail plugs into influencer power to push clean energy with fresh CNG, PNG campaign phase

    Gail plugs into influencer power to push clean energy with fresh CNG, PNG campaign phase

    MUMBAI: India’s clean energy shift just got a viral push. Gail (India) Limited has rolled out the influencer-led phase of its celebrated ‘Waah Kya Energy Hai’ campaign, aimed at boosting awareness and adoption of Compressed Natural Gas (CNG) and Piped Natural Gas (PNG). This leg leans on the power of popular creators to reshape public perception and put natural gas in the social media spotlight.

    The campaign builds on the emotive tone of the original mini-series that spotlighted domestic and commercial gas use through slice-of-life stories. But this phase is all about visibility and virality. Influencers across India are showcasing how CNG powers autos, cars and fleets, while PNG keeps kitchens running in homes and hotels—all without a whiff of compromise.

    From engaging reels and vlogs to unfiltered testimonials, creators are turning energy use into conversation starters. These bite-sized stories spotlight how natural gas, as a fuel, brings together safety, savings, and sustainability—a triple play for climate-conscious India.

    With more than 2,800 CNG stations spread across 72 cities in 20 states and union territories, Gail’s footprint reflects its mission of reliable, green transportation. PNG, meanwhile, continues its surge as a preferred option in urban kitchens and commercial setups needing uninterrupted, clean energy.

    “This campaign is a celebration of the quiet but impactful transition to clean energy happening across the country,” said Gail head – corporate communications Jyoti Kumar. “By collaborating with influencers who connect authentically with their audiences, we are making conversations around sustainability more relatable, actionable, and widespread.”

    Audiences can catch all the buzz on @Gailindia via Instagram, where behind-the-scenes shots, creator shout-outs and interactive polls form the core of the digital showcase.

    Gail has layered this campaign with animated explainers, user-driven content, and sharp infrastructure visuals to hammer home the versatility of gas. As the campaign gains momentum, it doubles down on Gail’s broader promise: to power India’s energy ambitions while staying firmly rooted in environmental responsibility.
     

  • SRV Media names Chaitanya Sharma as director to supercharge digital growth strategy

    SRV Media names Chaitanya Sharma as director to supercharge digital growth strategy

    MUMBAI: SRV Media has bolstered its leadership team with the appointment of Chaitanya Sharma as director—digital marketing & growth. The move underscores the digital agency’s commitment to rapid expansion and strategic innovation across regions, with Sharma expected to lead operations, optimise processes, and spearhead customer-first solutions.

    With nearly a decade of experience in global tech ecosystems, Sharma has held key roles at Google Operations Centre and Accenture, with a career spanning quality assurance, operations, and learning & development. He also served as the L&D expert for Google’s Ads Optimisation unit—bringing a blend of strategy and on-ground insight to his new role at SRV Media.

    “Joining SRV Media presents a unique opportunity to contribute to a forward-thinking organisation poised for impactful growth. My focus will be on strengthening our team, streamlining operations, and expanding our digital reach. I believe in building systems that are responsive, effective, and reflective of a collaborative culture. With the right strategy and an inclusive mindset, I’m confident we can achieve meaningful progress and long-term success,” said Sharma.

    Known for his compelling public speaking, Sharma has delivered sessions at TEDx and Josh Talks, often weaving themes of diversity, equity, and inclusion through his tri-lingual talks in Hindi, Bengali, and English.

    SRV Media co-founder & director Vikram Kumar added, “We are delighted to welcome Chaitanya to SRV Media. His rich experience in digital marketing and proven leadership, especially in driving large-scale initiatives at global organisations, make him an invaluable addition to our team. As we expand our footprint in Kolkata, Chaitanya’s expertise in process optimisation and his inclusive leadership style will be instrumental in building a more agile and innovative organisation. We look forward to the new dimensions of growth and culture he will bring to the team.”

    Sharma will now lead SRV’s digital growth roadmap, enhancing its strategic output and reinforcing its commitment to agile, inclusive marketing leadership.