Category: MAM

  • Aging Gracefully with Confidence: Why Health Insurance Is Vital for Senior Citizens

    Aging Gracefully with Confidence: Why Health Insurance Is Vital for Senior Citizens

    Growing older is a beautiful part of life—marked by wisdom, experience, and often, more time to enjoy the things that truly matter. But with age also comes an increased risk of health issues, and these risks are often accompanied by steep medical expenses. That’s why ensuring proper healthcare protection becomes crucial in the golden years.

    In a country where medical inflation continues to rise sharply each year, the cost of diagnostics, surgeries, and hospital stays can overwhelm even the most carefully planned retirement savings. For senior citizens, securing reliable healthcare through insurance is not a luxury—it’s a necessity.

    The Changing Healthcare Landscape for the Elderly

    With more people living longer than ever before, there’s been a significant shift in healthcare demands among India’s senior population. Conditions such as diabetes, arthritis, cardiac diseases, and high blood pressure are increasingly common, and they often require not just treatment but regular monitoring, medications, and consultations.

    As people age, their income generally becomes fixed or limited, especially after retirement. Medical bills—expected or otherwise—can quickly disrupt financial stability. That’s where a comprehensive health insurance plan steps in to provide not just financial relief but also peace of mind.

    Understanding the Real Need for Specialised Coverage

    It’s important to understand that general insurance plans may not always suffice for older adults. The health needs of a 65-year-old differ significantly from those of someone in their 30s or 40s. Plans specifically designed for older age groups are structured to meet age-related medical requirements and offer features tailored for frequent care.

    Policies that provide health insurance for senior citizens come with certain unique benefits, such as higher coverage limits for chronic conditions, shorter waiting periods for pre-existing illnesses, and wider hospital networks suited to the needs of elderly patients.

    Key Benefits of Senior Citizen Health Insurance

    Here are the primary reasons why such policies are becoming increasingly indispensable:

    1. Comprehensive Hospitalisation Cover 
    Most policies cover all necessary costs during a hospital stay, including room rent, ICU charges, surgeries, doctor consultations, diagnostics, and medicines. As hospitalisation becomes more frequent with age, this coverage helps absorb the financial impact significantly.

    2. Cashless Facilities at Network Hospitals 
    Older individuals may not always have someone accompanying them to help with billing and payments. Cashless hospitalisation simplifies the process—allowing treatment to start immediately without upfront payments, thanks to direct settlement between the hospital and insurer.

    3. Pre- and Post-Hospitalisation Expenses 
    Medical costs are not limited to the hospital alone. Frequent consultations and tests before admission, and continued care afterward, often add up. Senior health insurance plans usually cover both sides of this timeline, easing financial stress during recovery.

    4. Coverage for Pre-Existing Diseases 
    Unlike younger individuals, senior citizens are more likely to have existing health issues. Many policies designed for them cover such conditions after a specific waiting period—usually shorter than that of standard plans.

    5. Daycare and Domiciliary Treatments 
    Many minor procedures today don’t require 24-hour hospitalisation. Similarly, elderly individuals might need treatment at home due to mobility challenges. Several senior plans cover these alternatives to traditional hospital stays, making care more accessible.

    6. Annual Health Check-Ups and Preventive Care 
    Preventive care is especially important for older adults. Certain policies provide free annual check-ups that allow early detection of issues, leading to timely intervention and better outcomes.

    7. Tax Deductions Under Section 80D 
    Premiums paid for health insurance qualify for tax benefits under Indian law. For senior citizens, deductions of up to ₹50,000 are available, making insurance a financially sound choice in more ways than one.

    Challenges Faced by Senior Citizens Without Insurance

    Choosing to forgo health coverage later in life can have serious consequences. Without insurance, older adults must rely entirely on their savings or their children’s financial support to meet healthcare expenses. This dependency not only strains personal finances but can also affect mental peace.

    High costs might also lead to delayed treatments, compromises in the choice of doctors or hospitals, or even avoidance of regular check-ups—all of which negatively impact overall health and longevity.

    Factors to Consider While Choosing a Plan

    Not all plans are the same. Selecting the right one involves careful evaluation of several factors, including:

    1. Entry Age Limit: Some plans allow enrolment only up to a certain age. Choose one with a wider entry age window or lifetime renewability.

    2. Co-Payment Clause: Many senior plans require a co-payment, where the insured pays a fixed percentage of every claim. Understanding this clause is crucial to avoid surprises.

    3. Sub-Limits on Treatments: Some policies may cap room rent, surgery costs, or specific treatments. It’s better to pick a plan with minimal sub-limits to ensure flexibility.

    4. Claim Settlement Ratio: A higher ratio reflects a company’s reliability. Always check the insurer’s history of honouring claims.

    5. Ease of Claim Process: In times of emergency, a complicated claim procedure can be distressing. Go for insurers that offer simple, fast, and digital-first processes.

    Customising the Policy with Add-Ons

    Many insurers allow the addition of optional riders or add-ons. These could include critical illness coverage, personal accident cover, or even outpatient department (OPD) benefits, which reimburse consultations, diagnostic tests, and pharmacy bills. These add-ons increase the value of the base policy while aligning it better with personal health needs.

    The Role of Family in the Decision

    Often, senior citizens rely on their children or close relatives to make informed decisions about health insurance. It’s essential that family members are actively involved in the research and purchase process. Helping parents or elderly relatives secure a good health plan is not just practical—it’s a gesture of love and responsibility.

    Many families now opt for policies that cover both the elderly and younger members under a single umbrella or invest in individual plans for each member based on their needs.

    A Step Toward Independence and Dignity

    Healthcare access is directly linked to independence for senior citizens. Knowing that they don’t have to depend on their children for every small health expense allows older individuals to live with dignity. Whether it’s a dental procedure, cataract surgery, or physiotherapy, health insurance empowers them to make timely healthcare decisions without hesitation.

    Conclusion

    As healthcare becomes more specialised and expensive, the importance of health insurance cannot be overstated—especially for senior citizens. Choosing the right policy at the right time protects not just finances but also emotional well-being. Whether it’s about managing chronic conditions or preparing for unforeseen emergencies, health insurance for senior citizens ensures that the golden years are truly worry-free and full of life.

  • Chaaipani to brew up brand buzz at Jagannath Puri Rath Yatra 2025

    Chaaipani to brew up brand buzz at Jagannath Puri Rath Yatra 2025

    MUMBAI: Chaaipani has steeped itself into the grand spectacle of the Jagannath Puri Rath Yatra 2025, bagging the exclusive rights for advertising and brand activations at one of India’s most iconic religious gatherings, expected to draw over 15 million devotees.

    As the official brand activation partner, Chaaipani will craft immersive brand experiences, striking a fine balance between spirituality and smart storytelling. From on-ground sponsorships to high-impact brand placements, the agency’s mission is to keep the sanctity of the event intact while ensuring brands resonate with the sea of devotees flooding Puri’s streets.

    Set to roll out on 27 June 2025, the Rath Yatra will see the majestic chariots of Lord Jagannath, Lord Balabhadra, and Devi Subhadra embark on their legendary journey from the Jagannath Temple to the Gundicha Temple. For brands, this isn’t just a journey of faith—it’s a direct route to the hearts of millions, especially from India’s Tier 2 and Tier 3 cities.

    Chaaipani founder Shruti Chaturvedi  described the partnership as a privilege and a challenge, saying, “We are deeply honored to be entrusted with the advertising and brand activation for the Jagannath Rath Yatra 2025. This is more than just a festival—it is an embodiment of faith, devotion, and centuries-old tradition. Our goal is to create a respectful and authentic brand storytelling experience that enhances the Yatra for millions of devotees while preserving its spiritual essence.”

  • Abby Awards 2025: Round 1 shortlist unveiled, Leo Burnett and Enormous Brands lead the creative charge

    Abby Awards 2025: Round 1 shortlist unveiled, Leo Burnett and Enormous Brands lead the creative charge

    MUMBAI: The AdClub has revealed the Round 1 shortlist for the Abby Awards 2025, powered by One Show, with industry heavyweights Leo Burnett, Enormous Brands, FCB, VML, McCann, Famous Innovations, and Havas leading the charge in the creative categories.

    A star-studded lineup of creative powerhouses and brands has made the cut, including Good Morning Films, Tribes Communications, Atom Network, Cheil, Schbang, Mudra Max, Y&H, Grey Group, Hogarth Studios, Vanilla Films, Mindshare, BBH, and Tilt Brand Solutions.

     The client roster shines just as bright, with AIS, Jaguar, P&G Whisper, Manifest, The Times of India, Axis Bank, Coca-Cola, Finolex, Reliance General Insurance, Durex, Flipkart, Lays, and Dream11 all vying for glory.

    Digital dynamos like Schbang, BC Web Wise, Digitas, and Interactive Avenues have carved out their space, while design virtuosos Open Design, Hyphen Brands, and Tree Design have made their mark. 

    Video craft maestros—Good Morning Films, Vanilla Films, Bang Bang, Kitchen Video, and Superfly Films—add a cinematic edge to the shortlist.

    The broadcast and publishing giants aren’t left behind, with Bennett Coleman, ABP, Jagran Prakashan, Viacom, Star India, The Hindu Group, and Zee Entertainment staking their claim for the trophy. 

    Start-up agencies like Y&H, tgthr, Brave, and Believe Trinity have also entered the spotlight, proving that fresh talent can compete with the best.

    Awards governing council chairman Ajay Kakar expressed his delight: “The shortlist for the Abby Awards 2025—across both creative and media categories—is now out. It’s heartening to see the breadth and diversity of agencies, clients, brands, publishers, and broadcasters who have made it through the first round of rigorous jury evaluation. This wide representation is a reflection of the vibrancy and depth of talent in our industry. With the second and third rounds of judging ahead, we now look forward to seeing the best rise to the top. All roads lead to the awards nights between 21 and 23 May.”

    The round 2 and round 3 judging are already underway, with the final winners set to be crowned at the much-anticipated Goafest 2025.

  • Greaves Cotton shifts gears with Parag Satpute as group CEO

    Greaves Cotton shifts gears with Parag Satpute as group CEO

    MUMBAI: Greaves Cotton Ltd has turned a fresh chapter in its storied 165-year history, appointing Parag Satpute as group CEO and managing director. Satpute, a seasoned leader with a career spanning over three decades, steps into the driver’s seat of the engineering powerhouse, renowned for its pivotal role in powering India’s growth story across agriculture, transportation, and infrastructure.

    Under Satpute’s stewardship, Greaves Cotton is set for a transformation — evolving beyond its roots to become a fuel-agnostic mobility solutions provider. With a portfolio that spans diesel, petrol, CNG/LPG, electric, and even hydrogen-powered engines, the company is charging towards its vision of “Empowering Lives,” aiming to touch a billion lives by 2030.

    Satpute’s credentials speak for themselves. His leadership stints at Bridgestone and Sandvik have honed his expertise in change management and strategy, making him a perfect fit to lead Greaves Cotton through this next phase of growth. From leading Bridgestone Mobility Solutions in Amsterdam to overseeing Sandvik’s India operations, Satpute has a proven track record of steering industry giants through transformative journeys.

    As he steps up at Greaves Cotton, Satpute aims to build a digitally integrated ecosystem that connects consumers, business partners, and service providers across the mobility and power generation value chain — setting the stage for a new era of sustainable, inclusive growth.

  • A century of sweetness as Hershey’s syrup hits the hundred mark

    A century of sweetness as Hershey’s syrup hits the hundred mark

    MUMBAI: It’s not every day a kitchen staple hits a century and does it with this much flair. As Hershey’s Syrup gears up to celebrate its 100th birthday in 2026, Hershey India is whisking up a full-year celebration that’s more indulgent than a triple-chocolate sundae.

    Titled Pour a Little Magic With Hershey’s Syrup, the campaign is a gooey blend of nostalgia, creativity and community love headlined by longtime brand ambassador and culinary charmer chef Ranveer Brar. The festivities kicked off with a teaser that had Brar’s fans seeing the number “100” pop up in oddly sweet places, sparking curiosity like a mystery mousse.

    The syrupy surprise was soon revealed: a centenary celebration that invites consumers to join the fun by submitting their coolest, quirkiest summer recipes using the iconic chocolate syrup. Milkshakes, popsicles, desserts, you name it top 100 entries win a limited-edition recipe book co-created (and signed) by chef Brar himself, plus a chance to be featured on Hershey’s official Instagram page.

    Hershey India is going full swirl with the commemorative fun, launching a digital-first campaign, a 100-year promo pack, and in-store activations to sweeten the deal. And if that’s not enough, there’s more cooking in the second half of the year expect more sugar-fuelled activities aimed at fans with a sweet tooth and a creative streak.

    Commenting on the campaign Hershey India & APAC, marketing director, Kamy Devaguptapu said, “As we celebrate 100 years of Hersey’s Syrup, we are reminded of the countless moments of joy and creativity the brand has inspired across the world. This campaign is a tribute to our loyal consumers who have made Hersey’s Syrup a beloved part of their lives.”

    Chef Ranveer Brar said, “Hershey’s Syrup is more than just an ingredient, it’s been part of countless memories and sweet moments in kitchens across the country. This campaign is a wonderful opportunity to showcase people’s culinary creativity by reimagining summer with Hersey’s Syrup. We invite you to share your unique recipes and inspire others with the magic of Hersey’s Syrup.”

    As the syrup turns 100, it seems the recipe is simple, one part nostalgia, one part innovation, and a generous pour of magic. Ready, set, swirl.

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  • Madison Media cracks the code, wins Gold at AAAI Ad Spend Hackathon at Waves Summit 2025

    Madison Media cracks the code, wins Gold at AAAI Ad Spend Hackathon at Waves Summit 2025

    MUMBAI: Madison Media scored big at the recently concluded Waves Summit 2025, taking home the Gold in the high-stakes Ad Spend Optimiser Hackathon—an initiative jointly hosted by the Ministry of Information and Broadcasting (MIB) and the Advertising Agencies Association of India (AAAI). The platform challenged India’s sharpest marketing minds to craft innovative, budget-conscious ad spend strategies powered by data science, machine learning and real-world application.

    Launched under the Waves Create India Challenge Season 1, the competition narrowed down entries from across the country to four finalists: Group M, Hansa Cequity, OMD and Madison Media.

    The brief?

    Develop a compelling strategy that balances marketing outcomes with budget discipline—no fluff, just pure performance. Madison’s winning pitch wowed the judges for its strategic rigour, tech-enabled planning, and applicability across evolving media landscapes.

    “Winning Gold at the Ad Spend Optimiser Hackathon was an unforgettable experience—made even more special by receiving the award from Aamir Khan and sharing the moment in the presence of our honourable prime minister Narendra Modi,” said Madison Digital GM Suchi Jain. “It’s a proud milestone for all of us at Madison and a strong testament to the power of data-driven creativity.”

    Madison Digital DGM Pooja Vichare added, “It was an incredible experience competing with some of the brightest young minds in the industry. Tech, AI, and media go hand in hand—and this is where our media expertise and engineering skills came together to deliver impactful results.”

    The win reinforces Madison Media’s position as India’s most awarded homegrown media powerhouse. Ranked the world’s 4th largest independent media agency by Recma and named Independent Agency of the Year at the E4M Media Ace Awards 2024, Madison has also secured TV Media Agency of the Year for five years straight at the Prime Time Awards.

    It has racked up over 470 awards since 2020.

    With a blue-chip roster that includes Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, and Samsonite, Madison Media continues to bring performance-first thinking to the boardroom table. The agency is part of Madison World, which serves over 500 advertisers through 11 specialised units.

  • AI, aye Captain, Shekhar Kapur to steer Studio Blo’s ethical vision

    AI, aye Captain, Shekhar Kapur to steer Studio Blo’s ethical vision

    MUMBAI: In a plot twist worthy of his own films, Shekhar Kapur has boarded the AI express, this time not behind the camera, but at the helm of innovation. The celebrated director has been named chairperson of the Board of AI Ethics & Creative Stewardship at Studio Blo, a move that fuses reel-life mastery with real-time tech.

    Studio Blo, the next-gen content studio making waves with AI-powered filmmaking, is counting on Kapur to lead the charge as it navigates the tricky intersection of creativity, culture, ethics, and artificial intelligence.

    Commenting on his appointment, Shekhar Kapur said, “AI is not here to replicate the past it’s here to create entirely new forms of cinematic expression. I believe AI films will soon stand as a genre of their own, unbound by traditional definitions of cinema. Studio Blo is doing some of the most cutting-edge work I’ve seen globally, and I’m excited to shape a future where imagination is limitless, and technology is the brush.”

    And if anyone can lend gravitas to that future, it’s the man behind Elizabeth, Bandit Queen, and Mr. India. With a Padma Bhushan, a BAFTA, and a shelf full of national and international accolades, Kapur brings not just credibility but a cinematic sensibility that’s both visionary and deeply human.

    Studio Blo, meanwhile, isn’t just dabbling in AI, it’s diving in head-first. With collaborators ranging from Warner Music and YRF Films to Dentsu and Nykaa, the studio is rewriting the rules of filmmaking, blending old-school craft with cutting-edge AI workflows.

    Studio Blo co-founder and CEO Dipankar Mukherjee said, “Shekhar Kapur’s association with Studio Blo is both an honour and a powerful validation of our vision to disrupt content production and filmmaking through AI. His mentorship will not only guide our global expansion but will also help us invent a bold new grammar of storytelling, one where AI becomes a co-creator of cinematic experiences rather than just a tool.”

    With Kapur now in the director’s chair of ethics and imagination, Studio Blo’s script just got a lot more exciting and perhaps even Oscar-worthy.

  • Milestone Systems taps Diya Girish as sales director to drive India market push with AI-powered security stack

    Milestone Systems taps Diya Girish as sales director to drive India market push with AI-powered security stack

    MUMBAI: Milestone Systems has doubled down on India’s digital growth story, appointing technology veteran Diya Girish as its new sales director to lead go-to-market strategies in one of the world’s fastest-growing security and surveillance markets.

    Announced on 7 May 2025, the move signals Milestone’s renewed focus on sectors like smart cities, infrastructure, healthcare, and manufacturing, where real-time video management, analytics and cloud-based solutions are increasingly vital. Girish, who brings over 20 years of experience from Oracle, EY, and IBM, is tasked with scaling adoption of Milestone’s expansive portfolio including XProtect VMS, Arcules (VSaaS), BriefCam video analytics, and the new AI-powered Project Hafnia.

    India’s appetite for smarter, scalable security solutions is soaring. The market is growing rapidly, driven by increased urbanisation and demand for intelligent, integrated video tools capable of managing large-scale data streams. Milestone has responded by reshuffling its sales leadership structure to better capture this momentum, with Girish’s appointment at the core of this strategic push.

    “Milestone Systems is evolving with the current needs of the security market. Apart from XProtect, their cloud offering VSaaS-Arcules, Video Analytics software-BriefCam and now the new AI Data platform, Project Hafnia, forms an integral part of the solution stack – a game changer in AI model training for computer vision developers,” said Girish. “My focus will be on collaborating with our partners and delivering unmatched and innovative new security solution use cases for expanding enterprises like manufacturing GCC and infrastructure projects among others.”

    She added that India’s complexity as a market makes it “interesting and challenging,” and noted the opportunity for enterprise customers to unlock the full potential of Milestone’s diverse product lineup.

    Prior to this role, Girish served as sales director & country head for Oracle’s Application Unlimited line of business, where she led strategic sales and delivered substantial growth across regions.

    Her appointment, Milestone stated, is aimed at deepening its presence in the APAC market, advancing cloud and AI-powered security deployments, and driving long-term partner-led expansion in India.

  • India TV tunes into Roy wave to boost outreach and storytelling

    India TV tunes into Roy wave to boost outreach and storytelling

    MUMBAI: India TV has turned up the volume on its brand playbook with the appointment of Mohit Roy Sharma as head, communications & outreach, a move that signals the news network’s intent to strike a sharper chord with audiences across platforms.

    Known for orchestrating some of India’s biggest media IPs, Sharma isn’t just stepping into a new role, he’s bringing nearly three decades of storytelling, strategy and stagecraft with him. From Agenda Aaj Tak to Ideas of India, his portfolio reads like a greatest hits album of Indian news media events.

    In his new gig, Sharma will be instrumental in shaping India TV’s voice as it navigates a rapidly evolving newsscape. The goal? Smarter engagement, stronger visibility, and campaigns that cut through the clutter without losing the signal.

    Previously senior executive editor and head of corporate communications at ABP Network, Sharma spearheaded initiatives that blended editorial gravitas with brand muscle. His tenure saw the rise of marquee properties like The Southern Rising and Roots & Rhythms, earning him a reputation for insight-driven innovation.

    Commenting on the appointment India TV managing director Ritu Dhawan said “We are delighted to onboard Mohit Roy Sharma to the India TV leadership team at a time when the media landscape is undergoing rapid transformation. His well-versed experience in strategic communications & brand outreach, brings immense value to the group. His ability to align communication strategies to create brand visibility through his media relation will strengthen our positioning and will play an essential role in enhancing our presence and relevance across platforms.

    With this move, India TV isn’t just adding a new voice, it’s remixing its outreach game with a seasoned hand on the console.

  • Star power gets smart as JioStarverse charts influencer ROI galaxy

    Star power gets smart as JioStarverse charts influencer ROI galaxy

    MUMBAI: Who said stardom can’t be strategic? JioStar is flipping the influencer playbook with the launch of JioStarverse, a savvy, data-fuelled marketing platform designed to help brands navigate the ever-expanding creator cosmos with precision and measurable returns.

    Gone are the days when follower counts and vanity metrics ruled the roost. In today’s ROI-obsessed marketing world, it’s all about reach and relevance and JioStarverse is stepping in as the ultimate GPS. Backed by AI smarts and powered by Qoruz, the platform promises to decode the complex creator economy with a heady mix of audience intelligence, real-time tracking and campaign performance analytics.

    “The influencer marketing landscape has moved far beyond just reach and impressions. Today, marketers are looking for authenticity, brand relevance and a clear link to business impact. Our aim with JioStarverse, is to deliver exactly that. The platform’s AI-led insights, precision targeting and campaign optimisation capabilities align perfectly with our goal of offering smarter, scalable, and accountable influencer solutions to brands. JioStar is home to iconic characters who are influencers both on and off screens, and this association gives us better visibility into our deep talent pool, allowing us to design more informed, impactful, and brand-relevant campaigns,” said JioStar head of revenue entertainment and international Ajit Varghese.”

    With a constellation of over 500 JioStar talents from digital darlings to screen sensations the platform enables brands and agencies to zero in on the right influencer fit, monitor content engagement live, and pull campaign insights that actually inform the next move. Whether the goal is to spark conversation or conversions, JioStarverse claims to turn influence into impact.

    For marketers chasing more than just likes and shares, this might be the launch that finally brings influencer marketing down to earth and makes it truly worth the investment.