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Category: MAM

  • Sunfeast bakes it special with a first-ever bouquet just for mum

    Sunfeast bakes it special with a first-ever bouquet just for mum

    MUMBAI: This Mother’s Day, Sunfeast Baked Creations has whipped up more than cupcakes, it’s cooked up a celebration of mums and their untold firsts with its touching new campaign, Her First Ever. Because while mums are busy being there for our first steps, heartbreaks, and birthdays, they often skip their own milestones.

    To turn that around, the brand has launched a fresh initiative that calls on families to give back by creating new ‘firsts’ for the woman who gave them all of theirs. Taking that thought from oven to action, Sunfeast Baked Creations opened its new café on Bengaluru’s MG Road with a fittingly emotional gesture. Indian cricketer Shreyanka Patil’s mother, Pravina Patil, stepped into the spotlight to inaugurate the café, a first for her, and a moment to savour.

    While speaking about the campaign ITC Ltd food tech business head Rohit Bhalla. “With ‘Her First Ever’, we wanted to honour not just what mothers do for us, but who they are beyond their roles.Mother’s often miss out on their own milestones while helping us achieve ours. This campaign is our way of encouraging families to create small, joyful moments for her ones that are hers and hers alone. Sunfeast Baked Creations, with its indulgent and thoughtfully crafted creations, becomes the perfect medium to make these memories.”

    Speaking on her association with the campaign, Indian cricketer Shreyanka Patil said, “Being a part of this campaign was more than just a collaboration it was personal. My mom has been my biggest supporter and cheerleader, throughout my journey. Seeing her step into the spotlight for the very first time, inaugurating ITC Sunfeast Baked Creations was an incredibly special and proud moment for both of us. I hope this inspires others to do the same.”

    To sprinkle more joy on the initiative, the brand has rolled out a limited-edition menu complete with a Mother’s Day Assorted Cupcake Bouquet (“the only bouquet she’s encouraged to eat”), a Pamper Your Mom Hamper for breakfast in bed, and a Heart Bento Cake, all designed to say: this time, it’s all about her.

    With Her First Ever, Sunfeast Baked Creations serves a slice of sentiment and a generous dollop of love.

  • Two-wheeler tango Rilox EV and Hala Mobility charge into new alliance

    Two-wheeler tango Rilox EV and Hala Mobility charge into new alliance

    MUMBAI: India’s electric streets are getting a serious jolt of power. In a move that could electrify last-mile logistics and urban commuting alike, Rilox EV has plugged into a multi-year OEM partnership with smart mobility platform Hala Mobility, laying the groundwork for a greener, more connected transport future.

    This isn’t just a vehicle handover, it’s a values-driven alliance built to last. The deal will see nearly 20,000 electric two-wheelers deployed across India over the coming years, starting with Rilox’s Spark Elite models and eventually scaling up to high-speed variants. About 400 vehicles are expected to hit the road every month, each designed with the grit and grace needed for fleet life, gig work, and urban hustle.

    If Spark Elite rings a bell, that’s because it’s already earned a reputation for balancing affordability with reliability no small feat in the fast-evolving EV race. Built to withstand the rigours of high-frequency use, it’s especially tailored to the needs of gig workers, delivery agents, and city commuters.

    Hala Mobility founder & CEO Srikanth Reddy shared, ‘In a space with many EV players, we were looking for more than just a vehicle but a partner aligned with our vision and values. Rilox EV stood out with its strong engineering capabilities, reliable services, and commitment to core operating principles. Their fleet-ready vehicles are not only cost-efficient and scalable but also built with a deep understanding of what it takes to serve India’s dynamic urban mobility needs. This partnership is a perfect fit to power our consistent and sustainable growth across the country.’

    Rilox EV founder & CEO Avesh Memon said, “This marks one of the most significant partnerships in the EV industry. Rilox’s success is powered by its strong dealer network, driving real impact on the ground. Rilox EV believes in inclusive growth and compounding entrepreneurial value. “

    Rilox EV CEO further added , “We’re also actively in discussions with other companies for collaborations on our loader vehicle range, as we continue to expand our footprint and impact in the electric mobility space.”

    As the two brands ride in tandem, plans are already underway to expand the collaboration to loader EVs, hinting at a broader blueprint to power commercial mobility as well.

    In a country where roads are crowded and ambitions are high, Rilox and Hala’s electric handshake is more than a business deal, it’s a vote of confidence in India’s clean, connected, and commuter-first future.

  • From two lines to lifelines Cloudnine celebrates the rise of ‘Mom’

    From two lines to lifelines Cloudnine celebrates the rise of ‘Mom’

    MUMBAI: It starts with two faint lines and ends with a lifetime of unconditional love. This Mother’s Day, Cloudnine Group of Hospitals is shining a tender spotlight on the identity shift that begins the moment a woman realises she’s expecting. With its 2025 campaign, India’s premier birthing centre traces the quiet, powerful transformation behind the most cherished title a woman can earn “Mom.”

    From the heart-flipping joy of a first ultrasound to the silent strength of watching one’s body become a home, Cloudnine’s latest campaign captures the raw, real, and radiant moments that mark the path to motherhood. Each frame honours the woman behind the womb, acknowledging the emotional and physical metamorphosis that begins long before the baby arrives.

    Cloudnine chief marketing officer and chief digital officer Suresh Pandiyan shares, “The title ‘Mom’ is beyond comparison. While women carry many titles in their lives Dr., Prof., Mrs. ‘Mom,’ expressed in various cultural forms like ‘Amma,’ ‘Ma,’ and ‘Aai,’ is uniquely powerful. It symbolizes unconditional love, sacrifice, and unparalleled joy. This campaign honors every woman’s sacred journey into becoming a mom, a transition that changes her life forever.”

    Suresh Pandiyan added further, “#WeKnowMoms at Cloudnine. We are proud to be a part of every mother’s transformation, ensuring that women feel supported and empowered throughout their journey. Our Mother’s Day campaign is a tribute to every woman who embraces the beautiful title of ‘Mom,’ and we are privileged to walk with them every step of the way.”

    Anchored by the hashtag #WeKnowMoms, the campaign weaves together poignant visuals and storytelling to reaffirm Cloudnine’s commitment to walking alongside every woman as she navigates the beautiful chaos of motherhood.

    The message is simple but profound: every woman who steps into Cloudnine isn’t just getting clinical care, she’s stepping into a life-altering transformation. And on this Mother’s Day, Cloudnine is pausing to say what often goes unsaid: we see you, we honour you, and we know what it took to get here.

  • Bobcard bowls a Mother’s Day googly with Shreyanka and her mum

    Bobcard bowls a Mother’s Day googly with Shreyanka and her mum

    MUMBAI: Some deliveries aren’t bowled on the pitch, they come from the heart. In a touching ode to mothers everywhere, Bobcard Limited, the credit card arm of Bank of Baroda, has launched a poignant brand film featuring Indian cricketer Shreyanka Patil and her parents. Timed with Mother’s Day, the film quietly celebrates the small sacrifices and everyday dreams mums put aside and what it means when their children turn around and say, “Now it’s your turn.”

    The narrative is refreshingly candid. No flashy sets, no dramatic voiceovers, just a warm exchange between Shreyanka and her parents, revealing how her mother once gave up a long-awaited trip. With her Bobcard Tiara in hand, Shreyanka decides to give it back, not as a grand gesture, but as a heartfelt tribute.

    The Tiara, Bobcard’s women-centric offering, is designed for exactly these moments. With perks across travel, wellness, dining, and more, it’s a credit card that doubles as a thoughtful sidekick perfect for those looking to celebrate the women who raised them with grace and grit.

    “We grow up with moms who quietly give up so much. This film is a small reminder – it’s our turn to give back. Whether through planning a trip or gifting them their long-deserved ‘me time’, Bobcard is here to help make it unforgettable,” says Bobcard Limited MD & CEO Ravindra Rai.

    Beyond the film, Bobcard has sweetened the occasion with special Mother’s Day offers across MakemyTrip, Paytm, Amazon, Zomato, and more proving that when it comes to celebrating mum, the little things (like a trip or a dinner) can mean the world. Because sometimes, the best gift isn’t just a vacation, it’s validation.

  • Brewing love and blooms as FNP and Starbucks toast to mums with meaning

    Brewing love and blooms as FNP and Starbucks toast to mums with meaning

    MUMBAI: There’s no Wi-Fi strong enough to match a mother’s connection and this Mother’s Day, FNP and Tata Starbucks are making sure that love gets a cosy seat at your coffee table. From 9–11 May, select Starbucks outlets in Delhi, Mumbai and Bengaluru will become mini sanctuaries of sentiment, where every coffee ordered comes with a little something extra, a delicate dried flower bouquet and a heartfelt keepsake, courtesy of India’s favourite gifting brand, FNP.

    It’s not about the grandeur, it’s about that quiet “you matter” between sips. Whether it’s a mum-and-me catch-up or a solo breather for the woman who wears a hundred hats, the initiative wraps affection in fragrance and warmth, turning a caffeine fix into a celebration of care.

    FNP chief marketing officer Avi Kumar said, “At FNP, we’ve always believed that the simplest gestures carry the deepest meaning. This collaboration with Starbucks is our way of honouring those everyday expressions of love that mothers gift us, often without a word. A flower, a warm coffee, a shared smile – sometimes that’s all it takes to say what matters most. As India’s most loved gifting brand, we’re delighted to make those moments even more personal and memorable.”

    Tata Starbucks head of product and marketing Mitali Maheshwari said, “This year, for Mother’s Day at TATA Starbucks, we wanted every mom to feel even more special with something that could be remembered, and taken home. Our partnership with FNP brings that intention to life through simple, thoughtful tokens of love and appreciation. Just like our stores are built for connection over a cup of coffee, this collaboration is a quiet celebration of the little things that make the mother-child bond so meaningful.”

    In a world that rarely pauses, FNP and Starbucks are inviting customers to do just that: slow down, sip, and share a quiet moment of gratitude with the woman who made it all possible.

  • Taboola revs up India playbook, appoints Harpreet Singh to steer new ad-tech focus

    Taboola revs up India playbook, appoints Harpreet Singh to steer new ad-tech focus

    MUMBAI: Taboola has turned the page on its India chapter, and it’s no longer just about native ads. With performance marketing in its crosshairs, the global content recommendation giant has appointed Harpreet Singh as its new country manager to lead its next wave of expansion in India.

    Backed by strong momentum in the Indian market, Taboola has begun rewriting its growth script. Its February launch of ‘Realize’—a new performance-focused platform that moves beyond the confines of search and social—marked a strategic pivot. Built to deliver scalable outcomes for advertisers, Realize reflects the company’s ambition to dominate the evolving digital ad space.

    To add muscle to this shift, Taboola recently inked a two-year exclusive partnership with JioNews, one of India’s leading news aggregators. The deal integrates Taboola’s content discovery suite across JioNews’ categories—from politics and business to lifestyle—giving advertisers enhanced reach to high-intent Indian audiences.

    Singh now steps into the driver’s seat, tasked with leading Taboola’s India operations at a time when the company is aggressively pursuing performance advertising. With over 18 years in digital media, Singh has played an instrumental role in Taboola’s success in India and Southeast Asia. His work with publishers such as Times Internet, Network18, Jagran New Media, Hindustan Times, and Indian Express helped establish Taboola as a go-to monetisation partner.

    “We are committed to evolving beyond native advertising and Harpreet’s leadership aligns perfectly with this shift,” a company representative said. “His track record makes him ideal to expand Realize’s potential and build stronger advertiser and publisher outcomes in India.”

    The new leadership, combined with product innovation and strategic deals, signals Taboola’s aggressive expansion in one of its most promising markets. As Realize gains traction, all eyes will be on how Singh steers this next leg of growth.

  • Chaaipani takes the reins at Rath Yatra with divine brand partnership

    Chaaipani takes the reins at Rath Yatra with divine brand partnership

    MUMBAI: Where faith meets footfall, Chaaipani is scripting a new chapter in spiritual storytelling. Chaaipani has been named the exclusive advertising and brand activation partner for the Jagannath Puri Rath Yatra 2025, one of India’s most spiritually charged and widely attended festivals, drawing over 1.5 crore devotees annually.

    As the grand chariots of Lord Jagannath, Balabhadra, and Subhadra prepare to roll through Puri on 27 June, a different kind of journey begins behind the scenes. With this partnership, Chaaipani is tasked with orchestrating branding, sponsorships, and immersive on-ground activations carefully designed to resonate with the spiritual atmosphere while elevating the experience for attendees and brands alike.

    For many marketers, the Rath Yatra offers a rare confluence of scale, sentiment, and visibility, especially across Tier 2 and Tier 3 markets. But this isn’t your usual marketing pitch, it’s faith-first. And Chaaipani, known for its culturally rooted storytelling and community-first ethos, aims to walk the fine line between devotion and disruption with thoughtful precision.

    Speaking about the partnership Chaaipani founder Shruti Chaturvedi said, “We are deeply honored to be entrusted with the advertising and brand activation for the Jagannath Rath Yatra 2025. This is more than just a festival, it is an embodiment of faith, devotion, and centuries-old tradition. Our goal is to create a respectful and authentic brand storytelling experience that enhances the Yatra for millions of devotees while preserving its spiritual essence.”

    The mandate covers end-to-end execution from planning to on-ground integration ensuring every participating brand not only shows up but does so meaningfully. With a reputation for balancing modern storytelling with cultural sensitivity, Chaaipani’s playbook promises reverent innovation.

    As faith takes to the streets this June, Chaaipani will be curating not just a brand campaign, but a collective memory for millions who gather for divine darshan, and for marketers hoping to walk beside them respectfully.

  • Sprintexx ropes in ad tech ace Uddit Pandey as co-founder to sharpen its digital game

    Sprintexx ropes in ad tech ace Uddit Pandey as co-founder to sharpen its digital game

    MUMBAI: Sprintexx has just upgraded its digital playbook—and it’s not subtle about it. The ad tech firm has appointed Uddit Pandey as its new co-founder, handing the steering wheel to one of India’s most seasoned programmatic trailblazers.

    The announcement, made on 8 May 2025, signals Sprintexx’s pivot towards a sharper, tech-driven growth trajectory. With close to two decades of experience in programmatic advertising, business acceleration, and strategic media planning, Pandey steps into the role armed with the kind of experience that reshapes playbooks.

    Sprintexx expects Pandey to architect a “future-ready ad tech ecosystem”—a blend of programmatic precision, full-funnel strategy and creative muscle. The company said his focus will remain fixed on boosting client ROI, scaling operations and keeping Sprintexx ahead of the curve in the ever-evolving digital media landscape.

    “I am thrilled to join Sprintexx as co-founder and look forward to building a future-focused ad tech ecosystem that delivers unmatched value, innovation, and growth for our partners,” Pandey said.

    Known for pushing boundaries in data-led media execution and strategic partnerships, Pandey has previously led transformation projects for marquee brands. His appointment marks a strategic shift for Sprintexx as it leans harder into media intelligence, omnichannel delivery and audience-led innovation.

    With this leadership move, the company signals a strong intent to dominate India’s fast-moving ad tech arena—and beyond.

  • Aaj Tak is realigning its revenue structure under Gaurav Verma, while Rahul Shaw drives growth for Stage Aaj Tak

    Aaj Tak is realigning its revenue structure under Gaurav Verma, while Rahul Shaw drives growth for Stage Aaj Tak

    MUMBAI: Curtains up on a leadership shuffle at India Today Group, where Rahul Shaw is stepping into a singular spotlight devoting his full attention to Stage Aaj Tak, the Group’s fast-rising experiential content venture. In doing so, Shaw exits his current roles in the TV and radio businesses to scale what insiders are calling a high-priority growth engine.

    As Shaw takes centre stage, Gaurav Verma steps into the wings of Aaj Tak’s revenue operations at least for now. In his interim role, Verma will oversee revenue teams across the South, West, and North regions. The East will continue to be independently steered by Satyaky, while Manisha Solanki and Gunjan Taneja retain command of India Today TV and Good News Today (GNT), respectively.

    All of Shaw’s previous direct reports, including Verma, will now report directly to Bhatia. Explaining the rationale behind the reshuffle, Bhatia called it a strategic move to “align our teams for long-term success, foster internal growth opportunities, and intensify our focus on core business priorities.”

    In a landscape where content needs to not just inform but immerse, this rejig isn’t just about titles and territories, it’s about building a future-ready playbook. And as this new chapter unfolds, all eyes will be on how Stage Aaj Tak scales new heights under Shaw’s solo spotlight.

  • Bagging the spotlight Zouk hits the IPL runway with Kriti Sanon

    Bagging the spotlight Zouk hits the IPL runway with Kriti Sanon

    MUMBAI: In a season packed with sixes and sponsorships, one fashion-forward brand has knocked it out of the park with a handbag. Zouk, the proudly Indian and 100 per cent vegan lifestyle label, has stormed the Indian Premier League 2025 ad roster with its new campaign ‘A Bagful of You’, fronted by actor Kriti Sanon.

    This isn’t just a brand break; it’s a cultural statement. Featuring on Connected TV via JioStar during prime-time matches, Zouk is one of the rare women-led disruptors to enter a space traditionally monopolised by FMCG giants, fintech players, and frothy beverage brands. But as the game evolves, so does its audience and Zouk’s play is as smart as it is stylish.

    According to YUMI’s 2024 data, women make up nearly half of IPL’s urban and rural audience, a stat that may surprise the armchair analyst but not the brand. Zouk is speaking directly to this influential cohort with a message that blends heritage, confidence, and conscious fashion.

    By showing up in the middle of India’s biggest cultural moment, Zouk isn’t just flaunting bags, it’s flaunting purpose. The brand’s vibrant campaign isn’t shy about taking up space, much like the women it celebrates. Every product in Zouk’s line reflects its mission: functional fashion rooted in Indian aesthetics, with zero compromise on ethics or style.

    Commenting on the landmark moment Zouk founder Disha Singh said, “This is more than just an ad placement, it’s a statement not just for Zouk, but for every homegrown, women-led brand with big dreams. To be on the IPL stage, a platform that unites India is a celebration of how far we’ve come and where we’re headed. We’re proud to lead this change, representing the fearless spirit of the modern Indian woman who is confident, expressive, and ready to be seen and heard. Our campaign with Kriti Sanon, ‘A Bagful of You,’ is rooted in self-expression and everyday pride, and IPL allows us to tell that story to millions of Indians in a moment they truly care about.”

    Echoing the sentiment Zouk co-founder Pradeep Krishnakumar added, “IPL has long been dominated by legacy, male-focused advertisers but the landscape is shifting. We saw a clear opportunity to break the mold and engage a new, diverse generation of consumers who value purpose and identity. Our presence in IPL 2025 isn’t just about visibility; it’s about making a bold cultural statement.”

    With the leather-free label now batting on the biggest field in Indian advertising, it’s clear: Zouk isn’t just in the game, it’s changing how the game is played.