ITV

Category: MAM

  • Danone India launches Dexogrow to tackle toddler iron deficiency with 3x absorption boost

    Danone India launches Dexogrow to tackle toddler iron deficiency with 3x absorption boost

    MUMBAI: In a move aimed at addressing one of India’s most overlooked childhood health challenges, Danone India has unveiled Dexogrow, a nutrient-rich milk drink formulated for toddlers aged two to six. The product is powered by Iron Biotics, a proprietary innovation that supports up to three times better iron absorption—crucial for early-stage cognitive and physical development.

    According to Danone, two in every three children in India suffer from iron deficiency or anaemia—conditions often linked to developmental delays, weakened immunity, and learning challenges. With Dexogrow, the company intends to not only plug a critical nutritional gap but also spark awareness about the essential role of iron in early childhood growth.

    Dexogrow contains a blend of 36 essential nutrients, including vitamins A, C and Zinc to boost immunity, along with DHA, ARA, and iron to promote brain health. The formula also features prebiotics to support gut health and comes with a clean-label promise: no sugar, no preservatives, and no artificial flavours.

    The new product sits squarely within Danone’s mission to deliver health through food to as many people as possible. With nationwide rollout across both physical and online retail channels, Danone aims to make Dexogrow accessible to all families, regardless of geography.

    Positioned as a science-backed alternative for parents seeking both safety and efficacy, Dexogrow arrives at a time when consumer demand for nutrient-rich, transparent toddler foods is surging—particularly in India’s urban and semi-urban markets.

    By leaning on innovation and iron, Danone isn’t just launching a new SKU. It’s entering the ring to challenge a nationwide nutritional crisis—one that begins in early childhood and, if ignored, lasts a lifetime.

  • Shivictry PR rolls out bi-annual appraisals to fuel faster growth and reward rising talent

    Shivictry PR rolls out bi-annual appraisals to fuel faster growth and reward rising talent

    MUMBAI: Shivictry PR has rewritten the rules of workplace recognition, becoming one of the few firms in the Indian communications industry to adopt a bi-annual appraisal cycle. The move is part of a broader talent-first approach introduced by founder & director Himanshu Kothari, aimed at championing employee growth with greater frequency, transparency, and impact.

    Beginning this year, the Delhi-based agency will conduct performance evaluations every six months—breaking away from the traditional once-a-year format followed across most corporate setups. The updated system includes feedback sessions, goal reviews, skill assessments, and compensation revisions—rolled into a twice-a-year rhythm that’s geared for agility.

    “We believe that exceptional talent deserves timely acknowledgment”, said Kothari. “By moving to a six-month appraisal cycle, we’re not only recognising performance more frequently, but we’re also creating new opportunities for learning, mentorship, and career advancement. Our people are our greatest asset, and this initiative is a step forward in empowering them to reach their full potential”.

    The new cycle will include personalised development plans tailored to each team member’s growth trajectory, aligning professional aspirations with business outcomes. The shift is also expected to help managers act on underperformance more proactively while rewarding creativity and consistency faster—giving high-potential employees more reason to stay, learn, and lead.

    With a portfolio packed with strategic brand communication wins and fast-growing client rosters, Shivictry PR has become a fixture among top Indian PR agencies. Much of that growth, the company maintains, has been driven by its team-first ethos—now reinforced by the bi-annual review model.

    In a competitive industry where churn rates and burnout are all too common, Shivictry PR’s move sends a strong signal: employee feedback shouldn’t have to wait for an anniversary. Sometimes, half a year is more than enough to recognise the value someone brings to the table.

  • Bryan Batista to take flight as Skyscanner’s next CEO, succeeding John Mangelaars

    Bryan Batista to take flight as Skyscanner’s next CEO, succeeding John Mangelaars

    MUMBAI: Skyscanner has named Bryan Batista as its next chief executive officer, effective 1 June 2025. Batista, who currently serves as chief operating officer, will succeed John Mangelaars, who departs after a four-and-a-half-year stint steering the global travel platform through a period of rapid growth and diversification.

    The leadership transition comes as Skyscanner records double-digit growth across flights, accommodation, and car hire, while expanding aggressively into high-growth markets such as India. The company currently serves over 160 million users each month across 180 countries and 37 languages, offering access to more than 1,200 partners in flights, hotels, and car rentals. Rail and package travel offerings have also been added in select markets.

    Mangelaars said, “After four and a half incredible years, I am stepping down as CEO and passing the baton to Bryan. The company is in a great position, and I feel that now is the right time for me personally to make this change and pursue new ventures. I have enormous confidence in Bryan’s leadership and determination to take Skyscanner forward in the next stage of its ambitious growth”.

    Batista joined Skyscanner in January 2024. Prior to that, he led Rentalcars.com and served as SVP of the Trips division at Booking.com, after an earlier leadership stint at Tesla. Since joining Skyscanner, Batista has played a key role in shaping and executing the company’s long-term strategy, which involves scanning 100 billion prices daily to help travellers plan their trips with greater ease and confidence.

    “We built Skyscanner because we are travel geeks at heart”, Batista said. “We love the thrill of exploring new places and we hate the pain of planning. Since joining Skyscanner, I’ve had the privilege of working closely with our incredible teams and travel partners. Stepping into this role is a dream. I get to lead a company that is on a mission to become the world’s number one travel ally”.

    With new products, smarter tools, and category expansions in motion, Batista’s elevation signals a continued focus on making travel discovery more intuitive and rewarding for users worldwide.

  • AB steps up to the crease for Sneaker LAB’s clean sweep in India

    AB steps up to the crease for Sneaker LAB’s clean sweep in India

    MUMBAI: When a brand believes in keeping your sneakers spotless and the planet spotless too, who better to lead the charge in India than cricket’s cleanest hitter AB de Villiers? Sneaker LAB, the South Africa-born brand making waves with its biotechnology-powered, eco-friendly sneaker care, has found the perfect partner in cricketing legend AB de Villiers. The campaign marks the brand’s official India debut and brings together two things the country can’t get enough of: cricket and sneakers.

    Tapping into India’s rapidly growing sneaker culture, the campaign showcases Sneaker LAB’s hero product, a probacterial formula that uses good bacteria to break down dirt and odour, long after you’ve wiped. It’s sneaker cleaning at its most sustainable and science-led.

    Sharing his thoughts on the association Sneaker LAB brand partner and South African cricketer AB de Villiers said, “When Sneaker LAB approached me, I instantly connected with their fresh approach and purpose-led vision. They are doing something different by combining science, sustainability, and style in a way that truly stands out. I am proud to represent a brand that is not just innovative but also committed to doing good in a country that I am deeply connected to.”

    Speaking about the campaign Sneaker LAB founder Jo Farah shares, “This campaign captures the essence of what we stand for at Sneaker LAB, a belief that innovation and sustainability can come together in everyday life. Launching the campaign in India is a meaningful step for us and having AB de Villiers lead this journey makes it even more special. His story, his values, and his connection with Indian fans bring depth to our message, and we are proud to start this new chapter with him.”

    As part of its launch, Sneaker LAB is rolling out a three-month ‘Golden Wipe’ campaign. Starting 16 May, five lucky fans who find a golden sneaker wipe inside select boxes will win a chance to meet AB de Villiers in person, a move that blends cricket fever with sneaker obsession in true collector-worthy fashion.

    With AB de Villiers on board and a swipe of science-backed style, Sneaker LAB’s India innings looks all set to bowl over conscious consumers one wipe at a time.

  • Amagi gets a Whitmore boost as cloud ambitions stream into EMEA

    Amagi gets a Whitmore boost as cloud ambitions stream into EMEA

    MUMBAI: Call it a cloud with a silver lining Amagi has just added some serious firepower to its global stream team. In a move that signals renewed focus on European and Middle Eastern markets, cloud-led broadcast tech company Amagi has appointed Emma Whitmore as its senior vice president of sales, EMEA. With over 20 years of industry expertise, Emma steps in to steer Amagi’s next phase of partner-led growth, regional expansion, and content innovation.

    Known for her sharp eye on industry collaboration and customer-centric strategy, Emma’s appointment comes at a time when cloud-first broadcasting is more than just a buzzword, it’s a business imperative. She will report to Amagi EVP, global SaaS sales, Dan Marshall, and work closely with partners and platforms across the region to scale Amagi’s suite of broadcast and streaming solutions.

    “I’m excited to join at a time of rapid growth and innovation across EMEA. This is a unique opportunity to work even more closely with our customers, expand our local presence, and ensure we’re delivering solutions that truly reflect the needs of today’s broadcasters and content owners,” said Amagi SVP of sales for EMEA Emma Whitmore.

    “Emma brings a combination of deep industry expertise and focus on execution,” said Dan Marshall, EVP, Global SaaS Sales Amagi. “As we continue scaling across EMEA, her leadership will be pivotal in expanding our regional impact, strengthening partner relationships, and delivering even greater value to our customers.”

    Her appointment follows Amagi’s acquisition of Tellyo and strategic investments in Europe, highlighting the company’s intent to become the go-to partner for live events, digital-first content, and scalable streaming tech across multiple markets.

    Sri Hari Thirunavukkarasu, who led sales for Amagi in the EMEA region for over a decade, will be relocating to the company headquarters in India to drive strategic initiatives at the CEO’s office. “It has been a memorable stint building the Amagi footprint in Europe, and working very closely with customers to drive cloud adoption and business transformation,” said Sri Hari. “With the appointment of a seasoned industry professional like Emma, I am fully confident that our customers and partners in the region are in good hands and will benefit from her customer-first approach.”

    Emma’s influence extends beyond the boardroom. She contributes to the UK Government’s Future of TV working group, sits on the Digital TV Group Council, and has been part of TM Forum’s innovation work on media sustainability. When not transforming media strategies, she’s mentoring women in tech or coaching youth hockey making her as impactful off the field as on it.

    As Emma steps in, Sri Hari Thirunavukkarasu, who has led Amagi’s EMEA growth for over a decade, will relocate to India to join the CEO’s office and lead strategic initiatives.

    Emma, alongside the Amagi leadership, will be present at MPTS 2025, ready to write the next chapter in Amagi’s global cloud journey, one that’s sure to be bold, seamless, and powered by serious streaming smarts.

  • Boat sails into smart savings with ‘Pay with Rewards’ checkout feature

    Boat sails into smart savings with ‘Pay with Rewards’ checkout feature

    MUMBAI: Who says good vibes can’t come with great value? Boat, India’s chart-topping audio and wearables brand, just turned up the volume on smart shopping. In a slick new collaboration with rewards-based payments network TWID, Boat has rolled out the ‘Pay with Rewards’ feature on its website making it easier for customers to redeem loyalty points across programs while checking out.

    No more hoarding reward points with nowhere to spend them. With TWID’s technology baked right into the boAt checkout, shoppers can now pay for their favourite wearables, earphones, speakers, and smartwatches using their existing points without leaving the site or jumping through hoops.

    Boat COO Gaurav Nayyar quoted, “At boAt, we always strive to enhance the customer journey. Our integration with TWID and the launch of ‘Pay with Rewards’ is a step towards smarter shopping. It’s about offering choice, convenience, and added value every time you buy.”

    Commenting on the partnership TWID, co-founder & COO Rishi Batra said, “Boat has always been at the forefront of innovation, bringing music and technology together in ways that resonate with today’s generation. With our ‘Pay with Rewards’ technology, we’re ensuring higher conversions and ROI for them and enabling customers to seamlessly redeem their points to make every transaction more rewarding, Our goal is to turn reward points into a powerful payment option, and partnering with boAt is another crucial step in that direction.”

    The feature is now live across Boat’s digital storefront, giving the brand’s massive fanbase a new reason to shop and save. With this move, boAt not only amps up convenience, but also reinforces its tech-forward, customer-first mantra, one reward point at a time.

  • Cashkaro’s ‘GOATies’ Ad Butts Heads with Useless Coins in Roadies-Style Spoof

    Cashkaro’s ‘GOATies’ Ad Butts Heads with Useless Coins in Roadies-Style Spoof

    MUMBAI: It’s loud, it’s bold, and it’s got a goat gunning for glory, Cashkaro’s latest campaign film is baa-rilliantly bonkers. India’s leading cashback and coupons platform has just dropped the third instalment of its tongue-in-cheek #CoinsVSCashback campaign, and this one crashes into pop culture with horns blazing. Titled ‘GOATies’, the ad spoofs the cult-favourite reality show Roadies, swapping wannabe contestants for a coin-hoarding goat that’s out to prove it’s the “Greatest Of All Time” in savings. Spoiler alert: it’s not.

    In a hilariously over-the-top audition setup, the goat struts in to face an unimpressed judge and is promptly schooled on the futility of hoarding reward coins you know, the ones that expire faster than leftovers and rarely offer real-world value. In trademark Roadies fashion, the goat’s dreams are roasted, and the message lands with a headbutt of clarity: real cashback is king the kind you can actually transfer to your bank account, courtesy of Cashkaro.

    The punchline? “Change the habit of direct online shopping pehle Cashkaro, phir shop karo.”

    This ad follows two earlier viral hits under the same campaign, one Ghibli-inspired and another laced with satire à la Latent all hammering home the same truth: coins voins are all bakwaas, real cashback is with Cashkaro.

    Speaking about the campaign, Cashkaro and Earnkaro, co-founder Swati Bhargava said, “At CashKaro, we’re committed to making online shopping genuinely rewarding. Real cashback is money in your bank not coins that expire or come with conditions. With #CoinsVSCashback, we’re not just talking about the problem we’re parodying it, challenging it, and offering a better alternative. ‘GOATies’ is a fun but clear message: if it’s not real cashback, it’s not worth it.”

    Cashkaro director of brand & creatives Ishan Agarwal added, “With GOATies, we wanted to tap into a format that’s instantly iconic and loaded with drama, just like the intense auditions of Roadies. The kind of pressure those moments created for participants we, as audiences, used to feel it too. That’s exactly the energy we wanted to recreate. Roadies is a show that has resonated with millennials, Gen Z, and even today’s younger audiences, making it the perfect creative playground for a satirical yet purposeful message. By spoofing a format so many people relate to, we’re able to connect with a wide audience and highlight the difference between flashy coin rewards and real cashback and use it to drive home a real truth about how online rewards are being diluted by gimmicks. This ad is satire with a purpose to educate users while entertaining them. As the third film in our #CoinsVSCashback campaign, it reinforces CashKaro’s identity as the true GOAT of Cashback.”

    Created entirely in-house, the GOATies film is a clever cocktail of pop culture, parody, and purchase wisdom. And while the goat may not win the crown, CashKaro certainly takes the throne as the GOAT of cashback.

     

  • Hair to the Throne with SpongeBob and KT Kids’ new shampoo showstopper

    Hair to the Throne with SpongeBob and KT Kids’ new shampoo showstopper

    MUMBAI: Tangles, tears, and toddler tantrums every parent knows the struggle. But now, there’s a new hair hero in town, and he lives in a pineapple under the sea. In a first-of-its-kind move, KT Professional, India’s leading salon-grade haircare brand, has partnered with JioStar Consumer Products to launch KT Kids, India’s first paediatric-approved, dermatologically tested, natural haircare range for children aged 3 to 12. Adding a splash of fun to the formula? None other than Spongebob Squarepants, who lends his goofy grin to this vibrant new collection.

    Launched during Mother’s Day week, KT Kids is a tribute to modern parenting especially for mothers who juggle style, safety, and snags on a daily basis. Addressing real concerns like dryness, tangling, and scalp sensitivity, the KT Kids line is free of toxins and crafted with age-specific formulations for children aged 3–7 and 8–12.

    This is not just another FMCG product drop, it’s a celebration of care, created to take the stress out of everyday grooming rituals. With Spongebob’s cheerful face on the label and science-backed ingredients inside, the range delivers joy in both packaging and performance.

    “We are proud to launch KT Kids, a category-defining range that solves everyday hair care problems for children using a safe, fun, and trusted approach,” said KT Kids founder Dhruv Sayani. “We are happy to have associated with JioStar Consumer Products and add the joy of SpongeBob SquarePants to the product range. KT Kids is our Mother’s Day tribute, a gift of safety, love, and care to mothers across India. It’s a game-changer for the Indian market”

    “SpongeBob SquarePants is an iconic global franchise and a favourite among audiences in India. This association is a shining example of blending a thoughtfully curated product range with a beloved character that evokes nostalgia, fun, and cheer making it emotionally meaningful,” said a JioStar Consumer Products spokesperson.

    The range includes shampoos, conditioners, detangling sprays, and daily essentials, all developed with input from dermatologists and designed with children’s unique needs in mind. Products will be available on leading e-commerce platforms and retail outlets across India, making it easy for parents to pick the best for their little ones.

    With this launch, KT Kids doesn’t just enter the market, it defines a new category: haircare that’s safe, smart, and SpongeBob-approved.

  • No strings attached as Livpure clears the air on purifier upkeep

    No strings attached as Livpure clears the air on purifier upkeep

    MUMBAI: Who knew ‘hassle-free hydration’ could be more than just a tagline? Livpure is making a splash minus the usual drip of maintenance woes. The brand has reimagined water purification with the launch of India’s largest range of maintenance-free purifiers, backed by a bold campaign reintroducing its iconic tagline: “Hathi Mat Palo”.

    Debuting during the IPL and across national and regional channels, the campaign tackles one of the biggest elephants in the room the Rs 5,000 annual cost of maintaining a water purifier. Livpure’s new range, including models like Allura, Sereno, Eterna and their premium variants, comes with up to 30 months of embedded maintenance service, sparing customers the pain of AMCs and surprise service bills.

    In a first-of-its-kind move for the Indian market, the brand has eliminated the need for add-on servicing entirely, allowing customers to experience purification without the pressure. It’s not just clean water anymore, it’s clean ownership.

    Speaking about this milestone Livpure managing director Rakesh Kaul said, “At Livpure, we are driven by a relentless commitment to enhancing the customer experience. The introduction of the embedded maintenance service marks a transformative milestone, offering our users effortless convenience and complete peace of mind. This initiative is more than just a feature, it’s a promise of trust, reliability, and long-term value. By eliminating the common hassles of water purifier maintenance, we aim to set a new benchmark in water purification and reinforce our dedication to making ownership truly seamless for our customers. This is a step towards reshaping water purifier industry standards and elevating the way water purification is experienced in India.”

    By embedding service directly into the product, Livpure is redefining what it means to be a category innovator. The company is eyeing a 60 per cent market share in this segment, fuelled by a mission to make water purification not just efficient, but effortless.

    In an era where convenience drives consumer decisions, Livpure’s refreshingly no-fuss offering may just be the sip of smart thinking the industry needed.

  • How to Choose the Best Insurance Provider for Commercial Vehicles?

    How to Choose the Best Insurance Provider for Commercial Vehicles?

    Choosing the right insurance provider for your commercial vehicles is essential for protecting your business operations. With numerous insurers offering varied plans, it’s important to compare beyond just premiums.

    From claim settlement records to custom coverage options, the right partner can make all the difference in long-term value and peace of mind. Here’s how to choose a provider that aligns with your needs and keeps your business moving.

    8 Steps to Choose the Right Commercial Vehicle Insurer    

    Businesses that rely on transportation, working with a fleet of delivery vans or a single goods carrier, choosing the right insurance provider is more than just a checkbox. It’s a strategic decision that impacts financial stability, risk management, and business continuity.

    From small fleet operators to large-scale logistics providers, selecting the right partner for your truck insurance or commercial vehicle insurance ensures you’re not left stranded when unexpected situations arise.

    1. Assess Your Business and Vehicle Coverage Needs

    Before comparing providers, it’s essential to understand what kind of protection your business vehicles require.

    Start With the Basics

    ●  List the types of vehicles you operate, such as light commercial vehicles, trucks, vans, etc.  
    ●  Assess how often these vehicles are used and the distances they cover.  
    ●  Identify specific risks, such as theft, long-distance travel, and transporting hazardous materials.

    Once you know your operational landscape, you can look for truck insurance plans that meet your usage patterns and risk exposure. For instance, vehicles operating in remote or high-theft areas may need enhanced theft protection or personal accident cover for drivers.

    2. Check the Provider’s Industry Reputation

    Choosing a trusted name can save you from claim rejections and poor service when it matters most.

    What to Research:

    ●  Claim Settlement Ratio: Indicates how likely the insurer is to honour your claims.  
    ●  Years in Business: More experience often means more refined processes.  
    ●  Client Testimonials: Look for feedback from logistics companies or fleet owners.

    An insurance company with a consistent track record in commercial vehicle insurance is likely to offer more reliable support and customised offerings for your line of work.

    3. Compare Policy Types and Inclusions

    Truck insurance policies are not all the same. What one insurer includes as a standard feature, another might offer as an add-on.

    Coverage Types to Consider:

    ●  Third-Party Liability: Legally required, but limited in coverage.  
    ●  Comprehensive Plans: Cover damage to your own vehicle in addition to third-party liability.  
    ●  Specialised Cover: May include towing, roadside assistance, and legal liability for employees or goods.

    Before committing, ask for a policy wordings document and carefully go through exclusions, deductibles, and terms.

    4. Evaluate Claim Settlement Ratio and Process

    When disaster strikes, the last thing you want is a lengthy claims process.

    Questions to Ask:

    ●  What’s the average turnaround time for claims?  
    ●  Is the process digital or paper-heavy?  
    ●  Are there 24/7 claim support services?

    A provider offering digital claim filing, mobile app access, and quick approvals is a plus, especially for businesses with tight delivery timelines.

    For truck insurance, time is quite literally money. Downtime due to unresolved claims can delay shipments, affect client relationships, and cost you significantly.

    5. Look for Customisable Add-Ons and Riders

    Every business is unique. Your vehicles might be carrying perishable goods, crossing state lines, or operating in extreme conditions. This is where customisation matters.

    Valuable Add-Ons Include:

    ●  Zero Depreciation Cover: Reimburses the full cost of replaced parts without depreciation.  
    ●  Engine Protection: Crucial for trucks operating in flood-prone areas.  
    ●  Roadside Assistance: Immediate help in case of a breakdown.  
    ●  Consumables Cover: Covers costs of oil, nuts, bolts and similar items during repair.

    If you’re evaluating truck insurance for heavy-duty vehicles, confirm whether the policy allows for such riders and how they affect premium costs.

    6. Review Premium Costs Versus Benefits

    Lower premiums may be attractive, but they often come at the cost of limited coverage.

    How to Strike the Right Balance:

    ●  Shortlist providers offering the most relevant coverage for your business.  
    ●  Evaluate if slightly higher premiums offer significantly better support or broader coverage.  
    ●  Use online comparison tools to estimate premiums for similar coverage structures.

    Think of commercial vehicle insurance not as an expense, but as an investment. A slightly higher upfront premium may save you lakhs in the event of an accident or theft.

    7. Consider Customer Support and Service Quality

    Your interaction with the insurance provider shouldn’t end just because you’ve purchased the policy. Post-sale service plays a big role in the overall experience.

    Evaluate Their Support Channels:

    ●  Do they offer round-the-clock helplines?  
    ●  Is support available in your regional language?  
    ●  Do they provide dedicated relationship managers for fleet accounts?

    Truck insurance claims often require coordination with service centres and RTOs. A responsive support team can easily make the process smoother and faster.

    8. Verify Network Garages and Digital Access

    A wide network of partner garages ensures that no matter where your vehicle breaks down, help is never too far away.

    What to Check:

    ●  The number of cashless garages near your major delivery zones  
    ●  If they handle repairs for commercial trucks and large vehicles  
    ●  If the insurer offers real-time tracking for claim approvals

    Digital convenience also matters. Look for insurers who allow you to:

    ●  Download e-policy documents  
    ●  File and track claims through apps  
    ●  Renew truck insurance online in minutes

    A wide network and smooth digital interface aren’t just nice to have; they’re critical for time-sensitive operations in logistics and transport businesses.

    Choosing the right provider for commercial vehicle insurance isn’t just about comparing premiums. It’s about finding a partner that understands the complexity of your business, offers flexible coverage, and helps minimise disruption when something goes wrong.

    If you’re seeking truck insurance for a single vehicle or an entire fleet, prioritise claim efficiency, customisation, and service quality. With the right provider, your business stays protected, not just on paper, but also on the road.