ITV

Category: MAM

  • Fevicol sticks to fun with a new twist on glue-tube design

    Fevicol sticks to fun with a new twist on glue-tube design

    MUMBAI: Stick it like a pro, play it like a kid. Fevicol MR, the glue that generations have grown up with, just got a spunky makeover and it’s sticking the landing in style. Pidilite Industries has rolled out an all-new packaging for its iconic craft adhesive, bringing pen-like precision and childlike joy into classrooms, craft corners, and stationery aisles across the country.

    The new design features a slick pull-push lock mechanism and a mess-free nozzle, goodbye dried caps and gooey disasters. Shaped like a pen for easy handling by tiny hands, the pack comes in six eye-popping designs, each armed with a QR code linking to craft tutorials for the little Da Vincis and Picassos of tomorrow.

    And it’s not just looks that are getting the upgrade. A bouncy new jingle “Pull Karo, Stick Karo, Push Karo” powers the TVC, turning the simple act of gluing into a toe-tapping, cap-twirling performance that’s hard to forget. The spot captures the sheer delight of a kid immersed in creation, reinforcing Fevicol’s role as a childhood essential.

    Speaking on the development, Pidilite Industries Ltd., senior vice president for consumer products Kashyap Gala stated, “The revamp of Fevicol MR’s packaging reaffirms our commitment to pioneering innovations that enhance the consumer experience. Consumers have widely appreciated the new packaging. The innovative design has resonated well, particularly with children and their parents, who find the new features both practical, useful, and enjoyable. The ease of use and the fun element introduced by the new designs have enhanced the overall crafting experience.”

    With vibrant in-store displays and fresh packaging now out at stationery stores nationwide, the 60-year-old adhesive proves it’s still got the glue game on lockdown. The makeover not only freshens up a classic, but also reinforces Fevicol MR’s promise to spark creativity, one crafty capless tube at a time.

  • Fanta fizzles with flavour: Coca-Cola India’s orange star rules the carbonated sof drinks scene

    Fanta fizzles with flavour: Coca-Cola India’s orange star rules the carbonated sof drinks scene

    MUMBAI: Fanta, Coca-Cola India’s iconic orange-flavoured fizz, has taken a big, bubbly lead in the carbonated soft drink (CSD) category, commanding over 50 per cent of the market. The brand’s playful spirit and tangy taste have made it a go-to thirst-quencher for young Indians, seamlessly mixing nostalgia with a digital twist.

    First sipped in 1940, Fanta has evolved into a cultural phenomenon across 180 markets worldwide, but it’s India where the brand has really popped. From Rs 10 for a 200ml pack to 2.25L family-sized bottles, Fanta is everywhere—across two million retail outlets nationwide.

    Coca-Cola India developing markets and southwest Asia vice-president, franchise operations  Vinay Nair said:  “Fanta’s success is a testament to our flavour-first strategy, portfolio agility, and ability to stay culturally relevant. We’ve tapped into the youth’s digital DNA with campaigns like Fanta Mangta, turning a simple phrase into a fun cultural cue.”

    The latest Fanta Mangta campaign, featuring youth icon Kartik Aaryan, has hit all the right notes. With high view-through rates, creator collaborations, and meme-worthy moments, it’s made Fanta a digital darling.

    Whether it’s adding a burst of joy to Holi celebrations or being the perfect sidekick for everyday cravings, Fanta has become more than a drink—it’s a pop of happiness. As India’s young and restless sip on Fanta, Coca-Cola India’s zesty star shows no signs of losing its sparkle.

  • Ray-Ban Meta AI smart glasses land in India: Titan Eye+ brings smart style into focus

    Ray-Ban Meta AI smart glasses land in India: Titan Eye+ brings smart style into focus

    MUMBAI: Titan Eye+ has dialled up the smart quotient with the launch of Ray-Ban Meta AI smart glasses, now available at 50+ select stores across India. This slick new eyewear, merging Meta’s artificial intelligence with Ray-Ban’s iconic style, puts hands-free functionality right in your frame.

    For those who love to stay connected without missing a beat, the Ray-Ban Meta AI glasses pack a punch—voice-activated Meta AI assistance, hands-free photo and video capture with a 12MP camera, open-ear speakers for immersive audio, and instant connectivity for calls, messages, music, and even live streaming. Style has officially gone high-tech.

    Titan Co Ltd eyecare division CEO NS Raghavan called the launch a game-changer. “We are thrilled to bring the Ray-Ban Meta AI smart glasses to India. As pioneers in smart eyewear, we aim to offer globally acclaimed brands that marry technology with fashion.”

    This launch bolsters Titan Eye+’s already-robust smart eyewear portfolio, which includes the feature-packed Titan EyeX and the trendy Fastrack Vibes. Available in-store and online at www.titaneyeplus.com, the Ray-Ban Meta AI glasses can also be snagged at a discount using Tata Neu reward points. Prices begin at Rs 29,900-odd for the basic model, and go up to Rs 35,700 for the transition AI glasses. 

    With India’s appetite for smart wearables on the rise, Titan Eye+ is putting the future of connected fashion right before your eyes.

  • Infosys breaks into BrandZ top 100 again, surges 34 per cent in value and earns U.S. trust badge

    Infosys breaks into BrandZ top 100 again, surges 34 per cent in value and earns U.S. trust badge

    MUMBAI: In a market that doesn’t blink twice before dethroning legacy players, Infosys has quietly secured its place at the high table. The Bengaluru-based IT giant has once again featured in Kantar’s BrandZ Top 100 Most Valuable Global Brands list for 2025, clocking a 34 per cent surge in brand value and securing the #73 spot globally.

    This marks Infosys’ fourth consecutive year on the list and its firm footing among the top five per cent of most trusted brands in the United States. The recognition, based on Kantar’s extensive marketing analytics, reinforces Infosys’ growing brand equity amidst a global tech shake-up led by AI, cloud and digital reinvention.

    “Our efforts are relentlessly focused on building Infosys into one of the most respected IT services brands in the world, differentiated by our expertise and innovation in helping our clients navigate an AI-first world. Even as we evolve to remain relevant to the changing needs of our stakeholders, our brand remains unchanging in its commitment to live our purpose – amplifying human potential and creating the next opportunity for all”, said Infosys GCMO Sumit Virmani.

    The company’s AI-driven growth narrative is spearheaded by its sub-brands: Infosys Topaz for enterprise AI, Infosys Cobalt for cloud services, and the newly introduced Infosys Aster for AI-fuelled marketing solutions. Earlier this year, Brand Finance ranked Infosys among the top three IT services brands globally and declared it the fastest-growing brand in the sector over a five-year period.

    “By drawing on the depth of BrandZ’s database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners”, said Kantar BrandZ head Martin Guerrieria. “The growing demand for AI technologies puts Infosys in a prime position to capitalise on its brand value and the trust it has earned with its growing customer base”.

    Beyond balance sheets, Infosys has maintained its image as a responsible corporate citizen. Through Infosys Foundation, the company supports healthcare, education, sustainability and women empowerment. Its Springboard initiative has offered free digital learning to over 12 million people globally. Infosys continues to remain carbon neutral and was once again recognised in 2025 by Ethisphere as one of the world’s most ethical companies.

  • Mrityunjay Kumar’s Mashrise to monetise Railyatri and Intrcity Smartbus platforms across digital and physical touchpoints

    Mrityunjay Kumar’s Mashrise to monetise Railyatri and Intrcity Smartbus platforms across digital and physical touchpoints

    MUMBAI: Railyatri and Intrcity Smartbus, under Stelling Technologies, have onboarded digital marketing agency Mashrise as their official monetisation partner. The deal will see Mashrise spearhead integrated revenue strategies across the brands’ extensive digital and offline ecosystems, tapping into the fast-evolving intercity mobility segment.

    With this mandate, Mashrise will design and execute brand campaigns across mobile apps, in-app integrations, branded content, and transit media on Railyatri and Intrcity buses. Offline activations will include smart screens, on-ground events, and experiential zones inside premium buses operating across major Indian corridors.

    “We are excited to partner with Intrcity & Railyatri, who have modernised the Indian travel experience. With this mandate, our goal is to create innovative, high-impact monetisation solutions that not only unlock new revenue channels but also enhance the commuter experience for millions of users”, said Mashrise co-founder Mrityunjay Kumar.

    Railyatri and Intrcity have emerged as leading players in long-distance mobility, with Intrcity Smartbus offering features like onboard washrooms, AI-led fleet tracking, and real-time customer support. The partnership aims to blend these technology-led services with tailored brand experiences.

    “We take pride in deeply integrating with brands and providing them solutions that are both digital and on-ground. Our partnership with Mashrise, given their strong foothold in the media and advertising world, will elevate the brand solutions we offer”, said Railyatri & IntrCity founding member Dinesh Rathi.

    With Railyatri servicing millions of train travellers and Intrcity operating on key interstate routes, this tie-up is poised to generate high-ROI brand integrations, giving advertisers access to a highly engaged and mobile-first audience.

    The partnership signals Railyatri’s next growth leap as it sharpens its commercial focus and enhances its position as a key media asset in India’s travel-tech sector.

  • Fasten your card belts Niyo delivers travel banking at jet speed

    Fasten your card belts Niyo delivers travel banking at jet speed

    MUMBAI: Passport? Check. Luggage? Check. Forex card… still stuck in the mail? Not anymore. India’s travel fintech disruptor Niyo has just rolled out Niyo Express, a 24-hour doorstep delivery service for its international debit card and it’s aimed squarely at last-minute jet-setters. For those who treat travel plans like pop quizzes, this might just be the perfect lifeline.

    Available across Delhi NCR, Mumbai, Pune, and Bengaluru, Niyo Express promises to swoop in and save the day getting a Niyo DCB Debit Card into travellers’ hands within 24 hours, complete with doorstep KYC, account setup, and card activation. And for now, it’s completely free.

    This rapid-response rollout isn’t random. Niyo dug deep into shifting travel behaviours and found that 48 per cent of flight bookings in 2024 were made just 0–7 days before departure, with over 41 per cent of international travellers leaning toward visa-free destinations to accommodate spontaneous trips. So, in a world of impulsive getaways, delayed cards and sky-high forex rates were becoming all-too-familiar travel tantrums.

    Leisure getaways account for nearly 40 per cent of last-minute trips, while work travel and family emergencies make up a significant chunk too, according to Niyo’s pre-launch survey. The result? Travellers often end up paying steep forex rates or relying on patchy currency fixes from local agents or WhatsApp groups.

    Niyo Co-founder and CEO Vinay Bagri said, “As international travel continues to rise, particularly among first-time travellers, and with the growing accessibility of visa-free destinations, impromptu travel plans have become more common than ever. Coupled with India’s thriving quick-commerce culture, it’s clear that the needs of today’s travellers are evolving rapidly. With Niyo Express, we are redefining travel banking by offering fast, seamless solutions that cater to these changing demands, ensuring our customers have access to the financial tools they need, when they need them.”

    By merging fintech agility with the urgency of travel, Niyo Express is giving travellers one less thing to panic about now you can pack late and swipe early. The brand plans to expand the service beyond its current metros, meaning last-minute might just become the new first-class.
     

  • Boomer brings back the pop with new lollipops and a swagger-filled Bumrah twist

    Boomer brings back the pop with new lollipops and a swagger-filled Bumrah twist

    MUMBAI: For over three decades, Boomer has ruled India’s chewing gum turf with its iconic elasticity and fruitiness. Now, the bubble bursts into a stick. On 19 May 2025, Mars Wrigley India launched Boomer Lollipop, a bold foray into the Rs 800 crore lollipop market, aiming to inject a fresh dose of fun, relevance and confidence into a category often dismissed as childish.

    The new Boomer Lollipop comes in three punchy flavours — Strawberry, Orange, and Watermelon — crafted to appeal to Gen Z’s expressive spirit. The brand is repositioning the segment as not just a kiddie indulgence but a confident snack that oozes individuality. Tapping into this ethos is cricket star Jasprit Bumrah, whose calm swagger and unflappable poise front the brand’s campaign.

    The high-octane TV commercial, now live, opens on a cricket field. A young player stands alone, pressured by a hostile gang. Enter Boomer Lollipop. With a pop and a bite, his confidence flips the script, changing the game. Narrated by Bumrah in his trademark cool, the ad delivers a clear message: your swag speaks when you hold a Boomer.

    “Boomer has stood for everything fun and strawberry at its core, for several generations. We are expanding this equity to the fast-growing segment of lollipops. Accompanying a strong launch in trade, we have Jasprit Bumrah lending his brand of fun and swag to Boomer Lollipop. The creative campaign crafted with DDB and Essence Mediacom projects the swag and attitude associated with Lollipops but perhaps lost over the last decade. From the factory to trade and in the media, our associates have added special touches to make this new launch truly unique and carve a space for Boomer at front of store and in people’s minds”, said Mars Wrigley India CMO Nikhil Rao.

    DDB Mudra Group CCO Rahul Mathew added, “It’s always great when you get to work on a brand with such a strong memory structure and a brand ambassador whose name also has an effortless connect to the brand. What we now had to do is bring it all together to give a new attitude to Boomer’s newest format – Lollipop.”

    The lollipops are being manufactured locally at Mars Wrigley’s Baddi facility, reinforcing the company’s commitment to innovation from within India. With a national rollout underway, Boomer Lollipop marks a flavourful, cheeky new chapter in the brand’s long-standing legacy.

  • Hdfc Ergo elevates Parthanil Ghosh to executive director as growth gears up

    Hdfc Ergo elevates Parthanil Ghosh to executive director as growth gears up

    MUMBAI: Hdfc Ergo General Insurance has elevated Parthanil Ghosh to executive director as the company prepares for its next phase of growth and transformation. The appointment remains subject to approval by the Insurance Regulatory and Development Authority of India (IRDAI) and other necessary regulatory clearances.

    The board of directors cleared Ghosh’s elevation as part of its strategic leadership strengthening, marking another milestone in his 15-year journey with the company. Ghosh, who joined Hdfc Ergo in 2010, brings more than three decades of cross-industry experience. His track record includes pivotal roles in sales, business risk management, underwriting, claims, and marketing.

    “Ghosh is a seasoned industry leader with over 30 years of experience across different industries and joined Hdfc Ergo in 2010. His deep understanding of the insurance landscape, along with his exceptional leadership has played a vital role in shaping Hdfc Ergo’s growth trajectory and has managed various functions including sales, business risk management, underwriting, claims & marketing”, the company stated.

    Ghosh’s appointment is expected to bolster Hdfc Ergo’s executive leadership bench at a time when the insurer is sharpening its focus on innovation, customer-centricity, and digital transformation to remain ahead in a competitive market.

    As the company intensifies its efforts to lead the next wave of insurance disruption, Ghosh’s elevation signals a commitment to continuity and institutional expertise while aligning with the broader strategic vision.

  • Vi levels up with one lakh towers and animated cricket squad in IPL-themed campaign

    Vi levels up with one lakh towers and animated cricket squad in IPL-themed campaign

    MUMBAI: Riding high on the IPL frenzy, telecom operator Vi has unveiled a new campaign that blends network growth with cricketing flair. The company marked a major milestone, adding over 1,00,000 towers across India in just six months of FY24-25 — a move it says reinforces its commitment to improving both scale and quality of connectivity.

    The campaign introduces ‘The Netties’ — a team of animated cricket avatars inspired by mobile towers. Positioned as the “strongest team of the season”, these characters symbolise the agility and strength of Vi’s growing network. The campaign, conceptualised by Ogilvy India, aims to explain a deeply technical upgrade through lighthearted, engaging storytelling.

    Vi’s recent strides include the launch of 5G services in Mumbai, Chandigarh and Patna, with Delhi and Bangalore next in line. Simultaneously, the telecom major has expanded its 4G footprint by enhancing capacity across spectrum bands — 900 MHz, 1800 MHz, 2100 MHz, and 2300 MHz — leading to wider indoor and outdoor coverage, faster data speeds, and improved user experiences. The strengthened 4G network now reaches 1.07 billion people.

    “Our network expansion is not just about scale, but also smart, strategic deployment,” said Vi CMO Avneesh Khosla. “By focusing on high-traffic areas and optimising spectrum usage, we’re delivering a future-ready, high-performance network”.

    The new TVCs aim to entertain while informing. In the first film titled The Catch, one of the Netties leaps outside the stadium to grab a sixer-bound ball, subtly drawing parallels to Vi’s reliability in catching even the weakest of signals. The campaign will roll out across TV, OTT, YouTube, radio, and social media starting 17 May.

    “Every Vi campaign should spark joy”, said Ogilvy senior executive creative director Rohit Dubey. “With animation, we turned technical achievements into a cricketing narrative that’s fun, yet impactful”.

    The campaign’s playful narrative underscores a serious message: Vi is investing heavily in infrastructure, prioritising quality, and betting big on entertainment-led engagement.

  • ting ropes in industry veteran Govind Shahi to supercharge global expansion

    ting ropes in industry veteran Govind Shahi to supercharge global expansion

    MUMBAI: ting, the India-based advertising agency known for its bold, data-driven marketing, is going global – and it’s bringing in the big guns. The agency has appointed industry veteran Govind Shahi as an advisor and consultant, a strategic move designed to turbocharge its international ambitions in the UK and UAE.

    Govind Shahi, a seasoned leader with a stellar record of scaling businesses worldwide, will steer ting’s global expansion, leveraging his expertise in cross-border growth and strategic alliances. 

    “I’m thrilled to join ting at this pivotal moment,” said Govind. “The agency’s strong foundation in creativity and performance-driven marketing presents an exciting opportunity to introduce its services to global brands. I look forward to working with the talented team at ting to craft expansion strategies that align with market needs and drive sustainable success.”

    Already known for its high-impact campaigns that blend creativity, technology, and data analytics, ting is set to build on its existing international footprint. Business heads Anirudh Ramanathan and Dhawal Shah will lead the UK and UAE markets, while Govind’s strategic guidance is expected to open new doors and deepen ting’s international influence.

    “Govind’s joining marks a bold step forward in our ambition to take ting global. His deep understanding of international markets paired with our creative and performance DNA sets the stage for meaningful global impact,” said ting partner Sudharshan Anandkumar.

    “We’re excited to partner with Govind Shahi to lead ting’s international business across the UK and UAE. With his depth of experience and proven track record, we’re confident he will add considerable value to our growing global ambitions,” added another ting partner Manan Vora.

    Third ting partner Aadil Mehta said, “This is a significant step forward for Ting as we continue to expand into global markets. Mr. Govind, a true veteran in our industry, brings invaluable experience and expertise to the table. We are both delighted and excited about this development, as it marks a new chapter in Ting’s growth and opportunities on the global stage.”

    As ting takes its signature blend of innovation and strategy to the world, brands can expect a bold new player on the global advertising stage.