Category: MAM

  • What is a fuel surcharge waiver on a credit card?

    What is a fuel surcharge waiver on a credit card?

    Ever noticed that extra charge at the petrol pump? When you swipe your card to fill fuel, there’s often a little more added to your bill than just the cost of petrol or diesel. It’s not a huge amount but over time, it adds up. That little addition is called a fuel surcharge. Most people don’t realise they’re paying it until they look closely at their statement. Let’s break this down so you know what it is and how to avoid it. 

    Understanding the cost

    To put it simply, every time you use your credit card at a petrol pump, the bank or service provider adds a small fee. It usually ranges between 1% and 3% of the transaction amount. 

    Now, this isn’t a penalty or a hidden charge. It’s standard practice and is charged to cover handling and processing costs. It doesn’t go to the petrol pump – it’s taken by the payment network or the bank to manage the transaction. So, if you buy ₹1,000 worth of fuel then you could end up paying ₹1,020 or more because of this extra layer. 
    Some credit cards offer a feature called a fuel surcharge waiver. What this means is that they cancel or refund that extra charge for you either instantly or in your next billing cycle. You still pay the fuel price but you don’t pay the extra fee. 

    Not all cards offer this and not every transaction qualifies, so you’ll need to read the fine print or check with your provider. But if you drive often or spend a lot on fuel then it can lead to significant savings over the months.

    How can you get avail this benefit?

    1.    Start by checking if your existing card includes this benefit. If not then explore options that explicitly list fuel surcharge waivers under their features. Many cards in the mid and premium category offer this especially those tailored for travel or daily commuters.

    2.    Even after having the right card, make sure you meet all the conditions. This includes minimum spend amount, eligible fuel stations, payment method and transaction type. These vary across card issuers and skipping even one requirement can void the waiver.

    3.    Use the correct payment channel. Swipe your card at the physical POS terminal at the fuel station rather than paying through a digital wallet or UPI linked app. Most waivers apply only to direct transactions through swipe or chip and pin methods.

    4.    Issuers usually set a maximum limit on the waiver amount per billing cycle. Spending more on fuel than the waiver cap allows means any surcharge beyond that limit won’t be refunded.

    5.    Make sure to monitor your billing statement. Look for either no surcharge being added or for a separate line item reversing the surcharge. If it doesn’t reflect then follow up with the card issuer within the billing period.

    Being aware of these steps and reviewing your card’s terms can help you take full advantage of this benefit.

    Points to consider before relying on the advantages

    These terms help ensure the waiver is applied correctly and consistently.

    •    Take a look at the minimum amount you need to spend. Most issuers set a spend threshold for the waiver to apply around ₹400 or more. Transactions below this amount may not qualify.

    •    Understand the monthly cap on the waiver’s value since there is usually a limit to it. For example, you may receive a waiver up to ₹250 per month. Any surcharge beyond that will be charged to your account.

    •    Some cards provide the waiver only at selected fuel stations. It’s common for issuers to have partnerships with brands like Indian Oil, HPCL or BPCL. Transactions made at non partnered pumps may not qualify for the waiver.

    •    Not all modes of payment are eligible. In most cases, the waiver is applicable when the card is swiped at the point-of-sale terminal. Transactions made through mobile wallets, QR codes or apps may not receive the benefit.

    •    Even if the waiver is applicable, it might not be reflected immediately. In many cases, the fee is first charged and then reversed in the following statement. It helps to track your statements and confirm the reversal each month. 
    A fuel surcharge waiver is a small yet practical benefit that supports smarter spending. It doesn’t drastically reduce your fuel expenses but it helps cut down on non essential fees that can accumulate over time. 

    Whether you should actively look for this feature depends on your usage pattern. For some, it may offer consistent value. For others, it’s an add on that’s nice to have but not a priority.

    If you’re planning to apply for a credit card or upgrade your existing one, be sure to review the complete list of benefits. With that, also check credit card fees and charges. A surcharge waiver is one of many features that can make a difference when chosen thoughtfully.

  • Wipro share price movement with focus on digital transformation deals

    Wipro share price movement with focus on digital transformation deals

    The Wipro share price has been an interesting subject for many investors, especially within the Indian market. As one of the leading IT services companies in India, Wipro’s performance on the stock market often reflects broader industry trends and the company’s strategic moves. Recently, digital transformation deals have played a significant role in influencing the Wipro share price. For young investors between 20 to 40 years old, understanding how these deals impact the stock, as well as concepts such as call and put option trading related to Wipro shares, can be quite valuable.

    In this article, we will explore how Wipro’s share price has moved over time, the significance of their digital transformation partnerships, and simplify the idea of call and put options so you can make informed investment decisions.

    Understanding Wipro share price and its significance

    Wipro Ltd. is a global information technology, consulting, and business process services company headquartered in Bengaluru. Its shares are traded on the National Stock Exchange of India (NSE) and Bombay Stock Exchange (BSE), and its performance is watched closely by a large investor base.

    As of June 2024, the Wipro share price is hovering around Rs. 480-500 per share. The stock has shown moderate volatility in recent years, largely influenced by the company’s ability to secure new deals and maintain steady growth in revenues.

    Factors influencing Wipro share price

    The Wipro share price movement depends on various factors including:

    ●    Earnings reports: Quarterly and annual financial results 
    ●    New deals: Especially in the digital transformation space 
    ●    Global IT market trends: Demand for cloud, AI, and modern IT services 
    ●    Investor sentiment: Both domestic and international investor perceptions 
    ●    Regulatory updates: Government policies and compliance issues

    Among these, digital transformation deals stand out as they showcase Wipro’s capability to innovate and meet modern client demands, thus attracting positive attention from the market.

    Digital transformation deals shaping Wipro share price

    Digital transformation is the process by which companies adopt new technologies to improve business processes, customer experience, and innovation.

    Wipro has been actively pursuing digital transformation deals, partnering with clients across sectors such as banking, manufacturing, healthcare, and retail. These deals often involve cloud computing, artificial intelligence (AI), data analytics, and automation—areas considered pivotal for future IT growth.

    Key digital transformation partnerships

    In recent years, Wipro signed several major contracts that influenced its share price positively:

    ●    Partnership with a leading bank to implement AI-driven process automation: This enhanced operational efficiency and reduced costs, appealing to investors. 
    ●    Collaboration with global cloud providers: Expanding Wipro’s cloud services portfolio helped the company tap into a fast-growing market. 
    ●    Smart manufacturing projects using IoT and analytics: These projects demonstrate Wipro’s diversification beyond traditional IT services.

    Such digital transformation deals generally boost investor confidence, telling the market that Wipro is well-placed to grow revenues and profits in the long term.

    Impact on share price

    Whenever Wipro announces a new high-value digital transformation deal, its share price tends to show positive movement. This is due to:

    ●    Expected increase in future revenues and profits 
    ●    Enhanced company reputation and market positioning 
    ●    Renewed investor interest leading to higher demand for shares

    For example, post-announcement of a Rs. 2,000 crore cloud transformation contract in late 2023, Wipro shares gained almost 5-8% over the next few trading sessions.

    Basics of call and put option trading for Wipro shares

    For many investors, simply buying shares is only one way to benefit from the stock market. Options trading-specifically call and put options-offers another method to profit or hedge investments. Understanding these can help you navigate Wipro’s stock more effectively.

    A call option gives the buyer the right (but not obligation) to buy Wipro shares at a predetermined price (strike price) within a specified period.

    A put option gives the buyer the right (but not obligation) to sell Wipro shares at a predetermined price within a certain timeframe.

    Both types of options can be traded on the Indian stock exchanges and are especially useful in managing risks or making directional bets on a stock’s price.

    Example with Wipro shares

    Suppose Wipro’s share price is Rs. 500 today.

    If you expect the share price to rise in the next month, you may buy a call option with a strike price of Rs. 520. If the share price crosses Rs. 520 before expiry, you can buy shares at Rs. 520 and potentially sell them at the higher market price.

    Conversely, if you expect the share price to fall, you might purchase a put option with a strike price of Rs. 480. If the market price dips below Rs. 480, you can sell shares at the higher strike price.

    Options trading requires understanding of terms like premium, expiry date, and intrinsic value, but is a valuable tool, especially once you develop confidence in analysing market movements like the Wipro share price.

    Why Indian investors should watch Wipro share price

    Young Indian investors aged 20 to 40 are increasingly looking to invest in technology stocks to build long-term wealth. Wipro fits into this category due to its:

    ●    Long-standing history and strong market presence 
    ●    Active involvement in digital transformation contracts 
    ●    Potential for growth in sectors like AI and cloud services 
    ●    Reasonably stable share price with manageable risk levels

    Additionally, by learning to interpret the share price movement alongside company announcements on digital transformation deals, investors can make informed decisions about when to buy, sell, or use options strategies on Wipro shares.

    Tips for investing in Wipro stock

    Here are a few key tips to follow when investing in Wipro stocks:

    ●    Monitor quarterly earnings and deal announcements closely. 
    ●    Understand how global IT trends might impact the company. 
    ●    Consider diversifying the portfolio with other IT stocks. 
    ●    Use call and put options cautiously to hedge risks. 
    ●    Track live prices on reliable platforms like Bajaj Finserv

    Conclusion

    The Wipro share price movement is closely tied with the company’s performance in the competitive IT services sector and its success in digital transformation deals. For the average Indian investor, especially the younger demographic, this creates an opportunity to tap into a future-ready company.

    Call and put option strategies can further empower investors to leverage share price movements effectively. Keeping an eye on digital transformation deals and market trends provides a smart method to anticipate Wipro’s stock trajectory.

    To stay updated and make smarter financial choices, continuously check Wipro’s current share price and explore options trading through trusted financial platforms. 
     

  • Wilderness Luxury: Compelling Reasons Khedda Resort Should Be Your Next Escape

    Wilderness Luxury: Compelling Reasons Khedda Resort Should Be Your Next Escape

    A hidden treasure that offers an incredible escape from the bustle of the city is located just outside of Bengaluru, in the middle of Karnataka’s lush landscapes. Situated in B M Kaval, off Kanakapura Main Road, and across five acres of breathtaking scenery, Khedda Resort provides a unique haven where luxury and nature live together. This outstanding property has perfected the fine art of offering contemporary conveniences while maintaining a genuine connection to the natural world. The Khedda Resort makes a strong case for your consideration if you’re looking for a destination that offers a memorable celebration space, a significant break, or just a change of pace. Let’s look at some incredible reasons why you should book your next vacation at Khedda Resort.

    1. Breathtaking Natural Canvas: Five Acres of Scenic Splendor

    Right away, Khedda Resort stands out due to its five-acre grounds that epitomizes Karnataka’s untouched natural beauty. Each sight takes in a different aspect of nature’s beauty against a frame set by this well taken care of land. Native plants invite vibrant butterflies and birds to well kept gardens, and mature trees dappled shade along meandering paths calling for investigation. The property has a specific design that keeps the authenticity of the original environment with natural curves and characteristics remodeling that promotes the natural flow between different places. If you have such open space, you will never feel cramped, but there will be plenty of chances to explore, think and reconnect to the rhythms of nature away from the restrictions of the city. What starts as a luxury of space itself becomes a major advantage that is being realized more and more by contemporary tourists.

    2. Versatile Spaces: Distinct Areas for Every Occasion

    One of Khedda Resort architectural genius is the manner in which it split up the resort into many places; each of which had its own character and function. These well planned areas go with a variety of occasions and moods ranging from happy get-togethers to private discussions. Open air pavilions can catch breezes and expansive views; secluded nooks offer seclusion for peaceful reflection, or romantic moments. Yoga in the morning, activities in the afternoon, or stargazing in the evening all take place on the large lawns. Indoor areas are climate controlled with large windows and high ceilings that bring in plenty of light and a sense of being outside. Businesses that offer such an assortment of choices avoid the chance of boredom that often comes along with ordinary lodging because visitors know that they always have something new that fits their ever changing needs during their stay.

    3. Eco-Friendly Accommodation: Sustainable Luxury in Nature’s Embrace

    Khedda Resort’s lodging demonstrates a strong dedication to environmental conservation without sacrificing luxury. Twenty well planned eco-friendly rooms with all the contemporary conveniences that discriminating tourists need are available on the site. Natural materials are used extensively in building and interior design, from handcrafted furniture that highlights regional artisanship to locally sourced stone and wood. By maximizing natural lighting and ventilation, the architectural design lowers energy use and creates light-filled, spacious areas that invite the outside in. Comfortable glamping choices with enough mattresses and basic utilities are available at unique camping camps for those looking for a more immersed nature experience.

    4. Exclusive Privacy: Your Personal Sanctuary Awaits

    One of the most sought-after pleasures in today’s interconnected world is true seclusion, which Khedda Resort provides in spades. Guests who reserve the entire property for events or group stays have exclusive access, establishing a secluded space where parties and get-togethers may take place without outside distractions. Because of this exclusivity, the resort becomes your private haven, with every garden, road, and amenity there only for your pleasure. Employees anticipate demands without interfering with special moments, striking the ideal mix between inconspicuous presence and attentive service. Strategic planting produces natural screens between various locations, and the property’s well-considered layout and ample space between lodging units further enhance the impression of isolation.

    5. Strategic Location: Accessible Seclusion Near Bengaluru

    The Khedda Resort accomplishes the amazing task of providing genuine forest isolation while also being easily accessible from Bengaluru. The resort, which is situated at B M Kaval, Off Kanakapura Main Road near Vaderahalli, is about 30 kilometers from the city center—the ideal distance between the bustle of the city and the peace and quiet of the countryside. Because of its ideal location, visitors can go from the stress of the city to the tranquility of the resort in less than an hour’s drive, making weekend getaways completely possible. For out-of-town guests attending events, the close proximity to Bengaluru’s international airport and train connections streamlines travel arrangements. The neighboring area has attractions including Bannerghatta National Park, Mekedatu, and other old temples that provide for interesting day trips for those who want to venture outside the resort.

    6. Celebration Expertise: Creating Memories That Endure

    With a focus on weddings, business retreats, and milestone anniversaries, Khedda Resort has made a name for itself as a top location for festivities that go above the norm. The resort’s skilled event staff adds expert knowledge to each occasion, providing considerate direction while honoring personal preferences. The site offers a variety of venue alternatives that enable a personalized event flow, ranging from receptions held beneath tastefully designed pavilions to ceremonies held in garden settings. The resort’s all-inclusive strategy streamlines event planners’ preparation procedures by offering help with décor, food, entertainment coordination, and lodging reservations. The precise implementation of planned aspects is ensured by technical assistance for presentations, lighting, and sound. From carefully planned surprise components that excite visitors to personalized welcome experiences, our celebration knowledge extends to the little things that leave a lasting impact.

    7. Culinary Excellence: Farm-Fresh Flavors in Idyllic Settings

    Having carefully planned meals that play on the regional flavours, dining at Khedda Resort is something more than subsistence and becomes a part of the tourist experience where tourists are exposed to local culinary customs. The resort culinary team is also committed to using local products, where vegetables from the neighboring farms and the resort own kitchen garden are used so as to ensure outstanding freshness and little environmental effect. Menus are also updated seasonally, and repeat customers will experience a variety of dining experiences because of this, depending on what is available. Several places to eat include the formal dining room with breathtaking views and outdoor eating areas with old trees or under the stars. The culinary staff creates the menu on a personalized basis when there are events which meet dietary restrictions or personal tastes.

    Conclusion

    Khedda Resort offers a life-changing experience where the peace and quiet of nature blend with well-considered luxury. Khedda Resort is more than just a place to stay because of the property’s dedication to maintaining the natural beauty while offering outstanding luxury. Visitors may re-establish vital rhythms that are sometimes forgotten in modern life. Whether organizing a historic event, holding a successful corporate retreat, or just looking for personal renewal, guests find areas and activities that are ideal for their requirements.

  • 7 Iconic reasons to book your room in Taj Lands End

    7 Iconic reasons to book your room in Taj Lands End

    Taj Lands End has been very strategically located in the upscale neighbourhood of Bandra in Mumbai and stands as one of the iconic and luxurious five-star hotels in the city. This place is beautifully overlooking the Arabian Sea and the historic Bandra Fort which makes it a perfect place to enjoy elegance, comfort and world-class hospitality. So, whether you are travelling the city of Mumbai for business purposes, leisure purposes or a special celebration, Taj Lands’ End will always provide you with an unmatched experienceand following are the most important reasons to book your room in Taj Lands End Mumbai:

    1. Breath-taking view of the Arabian Sea: One of the biggest possible benefits of booking your room in the Taj Lands End is this stunning view of the sea because the majority of the rooms over here will provide you with a panoramic view of the Arabian Sea, Bandra Worli Sea Link and the Mumbai skyline. Over here you will be waking up to the sight of the waves that will be gently rolling against the shore and further, you can easily enjoy the mesmerising sunset right from the comfort of your room. The beautiful views of this particular place will definitely provide you with a very peaceful contrast to the hassle of the city and for anybody who is interested in enjoying nature in blending with urban energy, the view will be the best possible reason to plan your stay over here.

    2. Very strategic location: Taj Lands End is very strategically located in the Bandra area of Mumbai and is very well famous by the name of Queen of the Suburbs. This place will offer you easy accessibility to the airport, BKC and South Mumbai because this is one of the best possible options for exploring the culture and nightlife of the city. The entire place is also known by the name of Cafes, Art galleries, shopping and historical landmarks which is the main reason that planning your stay over here will be worth it. Best of the tourist attractions including the Mount Mary Church, bandstand Promenade and the Bandra Fort are only a stroll away from this place. All of these points will make the entire place very much ideal for business and leisure travellers who are interested in enjoying a central and scenic base to explore the city without any problem. 

    3. Very luxurious rooms: Taj Lands End will be coming with very spacious and beautifully designed rooms that will reflect sophistication as well as comfort because every room over here has been equipped with the best-in-class bedding, elegant decoration, high-speed Wi-Fi, smart TV and marble bathrooms. Sea-view rooms and the Taj club rooms will be offering you with additional element of luxury along with exclusive services and the Presidential suite over here will be the epitome of indulgence that will be providing you with the best of space and private service. So, whether you are planning to stay over here for a night or for a week every room will definitely promise you elegance, peace and relaxation without any doubt.

    4. World-class dining facilities and options: Taj Lands End is basically a very important culinary destination itself because it will be offering you multiple award-winning restaurants which are known for Indian cuisine created by the best of the expert chefs. Chinese Fine favourite dishes will also be made available over here and you will also be able to enjoy easy access to the innovative cocktails and other beverages. 24 x 7 International restaurants with Lavish Buffet are also made available over here because each of the dining will be offering you gastronomic flair as well as warm hospitality without any problem. Also, such aspects will make the overall meal a very memorable experience without any problem at any point in time. 

    5. Top-level facilities and services: Taj Lands End will be offering you a significant range of premium facilities that have been designed with the motive of catering to your every need and state of the art fitness centre over here will be providing you with easy accessibility to the best-in-class services. Additionally, you can enjoy access to the outdoor swimming pool, a luxurious spa for rejuvenating treatment and concierge services that will be uplifting your overall stay experience over here. Further, if you are planning to have a business stay then you can easily enjoy accessibility to the high-end meeting rooms, board rooms and the business centre which makes sure that whether you are working or travelling or relaxing every need will be very well taken care of without any doubt.

    6. Exceptional hospitality from the iconic Taj group: The Taj group is very much famous for its legendary service in Taj Lands End will also offer you with personalised element of care that will make sure that every guest will be feeling like at home. Staff members will always go the extra mile to arrange a surprise for you whether it is a specific occasion or attending to the last-minute preferences which makes sure that your overall experience will be definitely worth it. The guests are frequently praising the warmth, efficiency and professionalism of the hotel team and the commitment to the highest standard of hospitality very well justifies it. The attention to detail and the heartfelt service over here will make sure that your overall day will be truly unforgettable without any problem and eventually, you can enjoy the exceptional hospitality very successfully.

    7. The perfect venue for the events and celebrations: With the grand ballroom, lawns and elegant banquet services, Taj Lands End will be a very premium destination for weddings, receptions and custom theme-based catering events. Corporate events and conferences will be coming with full tech support and private parties including the social gatherings will be perfectly arranged over here. Every celebration will be becoming extra special with the ambience of the hotel and the impeccable element of service.

    Hence, choosing Taj Lands End will be not only about accommodation but it will be an elevated lifestyle experience that will be providing you with every moment wrapped in luxury, comfort and unforgettable charm of the Mumbai city.  

  • Havas plugs into YouGov power to stitch audience insight gaps

    Havas plugs into YouGov power to stitch audience insight gaps

    MUMBAI: Havas has doubled down on data by expanding its tie-up with research heavyweight YouGov, now covering 30 markets across its media, creative, and health networks. This souped-up partnership adds a potent dose of health insights from YouGov’s chronic and seasonal condition panels—feeding straight into Havas’ AI-driven converged operating system.

    The move fuses first-party data with YouGov’s rich psychographic and attitudinal layers to create razor-sharp audience profiles at scale. The result? A 50 per cent bump in performance through faster activations and higher lead conversions.

    “By accelerating adoption of YouGov’s data and insights, we’ve been able to build larger, smarter models, creating increasingly sophisticated audiences that can be leveraged across the entire agency network in our Converged operating system. For our clients, we’ve boosted performance while safeguarding customer privacy, and for our people we’ve unlocked new efficiencies that empower them to focus on more strategic tasks,” shared Havas global chief data & technology officer Dan Hagen. 

    The collaboration has been four years in the making. “We’re incredibly proud of YouGov’s work with Dan and his team at Havas since our partnership started four years ago,” said YouGov co-founder & CEO Stephan Shakespeare. “The enhancement of the relationship is testament to how much they value the quality and connectivity of our data, our pioneering products and our deep expertise. We look forward to further expanding YouGov’s partnership with Havas in the years to come as we continue to develop innovative approaches to show consumers’ reality across the world.”

    With the Havas-YouGov power couple growing stronger, it’s clear: insight is no longer just nice to have—it’s the rocket fuel.

  • Jaideep Gandhi: “The return on experience is going to be really high” at Goafest 2025

    Jaideep Gandhi: “The return on experience is going to be really high” at Goafest 2025

    MUMBAI: The sunny sands of Goa are abuzz again, and this time the buzzword is “experience”. South Asia’s iconic advertising and media festival, Goafest 2025 kicks off from 21-23 May at the luxurious Taj Cidade de Goa – Heritage and Horizon. Steering clear of clichés, the festival theme boldly invites participants to “Ignite Creativity”. As Goafest 2025 Organising Committee chairman and Another Idea founder Jaideep Gandhi enthusiastically put it, “the return on experience is going to be really high”.

    What sets Goafest 2025 apart is its immersive ‘Goafest Village’ concept. Inspired by global festivals like Cannes Lions, the village sprawls across the heritage venue, packed with parallel-running sessions, interactive zones and entertainment spots. Gandhi explains, “The objective was to make it inclusive, hosting parallel sessions, entertainment, engagement, and sports”.

    Adding spark to the sandy shores, the festival introduces two fresh initiatives—Ad Plays and Goa Fresh. Goafest 2025 Organising Committee co-chair and Havas Media Network India CEO Mohit Joshi highlights, “Ad Plays integrates wellness activities like pickleball, yoga and a walkathon. Goa Fresh brings in students from top institutes, offering them mentorship and industry insights”.

    Goafest 2025 promises a dynamic blend of content with over 60 illustrious speakers delivering more than 35 sessions and 20 masterclasses. Among the notable figures are Rishad Tobaccowala from Publicis, Youri Guerassimov of Marcel Worldwide, Hindi cinema’s Kareena Kapoor, cricketer Gautam Gambhir, and pioneering AI film director Vivek Anchalia. “Almost 25-30 speakers are clients this year, representing top brands like Spotify, Tata Motors and HUL”, Gandhi notes proudly.

    Reflecting on this mammoth event, Joshi stresses that the real charm lies in its community-driven spirit, “We have one vision—to grow Goafest together. It’s not ‘you’ or ‘me,’ it’s ‘us’”.

    Another record-breaking highlight is the ABBY Awards 2025, powered by The One Show, boasting an unprecedented 4,076 entries from 233 organisations. As Gandhi succinctly puts it, “Every year the challenge becomes more interesting. It’s all about continuously improving”.

    Compared to the previous edition in Mumbai, which revolved around adaptability, this year’s festival pushes proactive transformation through meaningful experiences. The integration of sports, wellness, student mentorship, and the vibrant Goafest Village ensures a unique, memorable celebration.

    “We spend six months organising Goafest, and each year we aim to outdo ourselves”, shares Gandhi. Joshi adds, “We take lessons from every global event and bring those insights home, aiming for improvement every year”.

    Indeed, with creativity at its core and collaboration in its spirit, Goafest 2025 is ready to ignite fresh perspectives, cement new connections, and redefine industry standards on the idyllic Goan coast.

  • Kurta in a Hurry? Libas and Zepto Stitch Up 10-Minute Fashion Fix

    Kurta in a Hurry? Libas and Zepto Stitch Up 10-Minute Fashion Fix

    MUMBAI: Who needs a fairy godmother when your new kurta shows up in 10 minutes flat? In a move that fuses style with speed, Libas has become one of India’s first fashion brands to leap into the world of quick commerce by launching on Zepto. Now live across 50 cities, including Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad, Libas’ best-selling kurta sets, co-ords, and everyday chic essentials can reach your doorstep faster than your pani puri cravings.

    This snappy partnership marks a major milestone for the ultra-fast fashion brand and the 10-minute delivery app known for grocery speed. Together, they’ve turned wardrobe malfunctions and last-minute outfit panics into just another tap on your screen.

    “AtLibas, we’re constantly reimagining how fashion fits into the lives of modern Indian women. Our launch on Zepto is more than just fast delivery, it’s about empowering our customers with instant access to style,no matter the occasion. We’re excited to be among the first fashion brands in India to embrace quick commerce at this scale,” said Libas founder & CEO, Sidhant Keshwani.

    Zepto chief business officer Devendra Meel shared, “Our mission has always been to make lives easier, this time, we’re bringing that promise to your wardrobe. Fast fashion isn’t just a trend, it’s now a timeline and we are glad to have Libas trust Zepto to reach their customers.”

    To drive home the point, the brands have rolled out a cheeky brand film capturing the familiar chaos of last-minute wardrobe dilemmas. The message? Forgot about that puja invite? Suddenly have a sangeet to slay at? Don’t sweat it Libas and Zepto have your back. And your outfit.

    From planned looks to panic orders, this collab captures the pulse of today’s hyper-spontaneous generation. Because who says fashionably late is the only way to arrive?

     

  • Gorakhpur gets a taste of the Golden Arches with McDonald’s debut

    Gorakhpur gets a taste of the Golden Arches with McDonald’s debut

    MUMBAI: Burgers, fries and smiles have landed in Gorakhpur and it’s lovin’ it already. McDonald’s has officially fired up its grills in Gorakhpur, marking its much-anticipated entry into the city with a sprawling 113-seater restaurant at Nayak Enclave, Basharatpur. With snazzy interiors, a digital-first experience, and an all-star menu of global favourites and desi delights, the outlet promises to be more than just a pit stop, it’s a flavourful new hangout.

    Whether you’re craving a McAloo Tikki post-lecture, catching up over coffee with friends, or indulging in a Maharaja Mac after a shopping spree, the new outlet caters to everyone, students, families, and those simply seeking a satisfying bite.

    The restaurant is decked out with self-ordering kiosks, table service, and guest experience leaders, ensuring a slick, queue-free dining experience. And with takeaway and dine-in options available, it’s convenience served with a side of crispy fries.

    Announcing the restaurant launch, McDonald’s managing director for India – North and East Rajeev Ranjan said, “It fills us with immense joy to open our doors in Gorakhpur, a city known for its deep-rooted culture, vibrant youth, and welcoming spirit. Through our new restaurant, we wish to be part of the everyday celebrations of residents of Gorakhpur, offering global menu, great tasting delicious food that’s not just quick and convenient, but also pocket friendly. We are hopeful of our restaurant becoming  a go-to place for the residents of the city – from coffee breaks to family treats and student hangouts.

    But it’s not just about the menu. As part of McDonald’s for Youth programme, the Gorakhpur outlet will also create employment opportunities for local talent, particularly from underprivileged backgrounds, giving the city’s youth a flavour of economic inclusion.

    With nearly 245 outlets across North and East India, McDonald’s continues to bring its signature blend of taste, technology and community focus to more cities and in Gorakhpur, it looks like the love story is just beginning.

  • Doms Industries inks 51 per cent stake in Super Treads to bulk up stationery play

    Doms Industries inks 51 per cent stake in Super Treads to bulk up stationery play

    MUMBAI: Doms Industries Limited has acquired a 51 per cent equity stake in Super Treads Private Limited (STPL) for up to Rs 6.12 crore, the company confirmed after a board meeting held on May 19. The strategic acquisition will be executed through a secondary share purchase, subject to due diligence and regulatory clearances.

    The move is aimed at strengthening Doms’ manufacturing base in the paper stationery segment and extending its reach in eastern India. STPL, which has been in operation for over two decades, has built its niche as an OEM supplier specialising in notebooks and paper stationery.

    “Our proposed acquisition of a majority stake in STPL is a key step in enhancing our manufacturing capacities and geographically diversifying our paper stationery infrastructure to efficiently reach our consumers, thus further strengthening our competitiveness in this segment,” said Doms Industries Ltd MD Santosh Raveshia.

    He added, “This investment aligns with our vision of leveraging our growing brand reputation and well-entrenched distribution network to deliver our unique and differentiated range of products at the most competitive prices. With Rakesh Maheshwari and his team, we have got this wonderful opportunity to partner with great technocrats, like-minded entrepreneurs who have a great zeal to offer something unique to the market. We are confident that this partnership would lead to significant long-term growth and value creation for all of us”.

    STPL promoter director Rakesh Kumar Maheshwari described the deal as a strategic inflection point. “This partnership represents a strategic milestone for our company, combining our manufacturing expertise with Doms’ national distribution capabilities and established brand. This collaboration will be instrumental in realising our full potential and enable us to explore opportunities, thereby unlocking new avenues for growth and innovation. In Doms, we have found a perfect strategic partner to help us pursue a brand-led business journey”, he said.

    Once finalised, STPL will become part of the broader Doms Group portfolio, which already includes Pioneer Stationery Private Ltd, Micro Wood Private Limited, Skido Industries Private Limited, Uniclan Healthcare Private Limited and associate firm Clapjoy Innovations Private Ltd.

    Marathon Capital Advisory Private Limited served as the strategic advisor to Doms on this acquisition.

  • PR Professionals wins digital brief for Bihar’s food distribution giant BSFC

    PR Professionals wins digital brief for Bihar’s food distribution giant BSFC

    MUMBAI: In a significant nod to its growing influence in public sector communications, PR Professionals (PRP) has bagged the digital media mandate for the Bihar State Food & Civil Supplies Corporation Limited (BSFC), a vital cog in India’s public distribution machinery. The partnership aims to transform how BSFC communicates with the public, placing a spotlight on transparency, governance, and food security impact.

    BSFC, which operates under the Food and Consumer Protection Department of Bihar, distributes essential commodities like rice, wheat, sugar and kerosene via over 45,000 fair price shops. It serves more than 76 million beneficiaries under schemes like Antyodaya Anna Yojana (AAY) and Priority Households. The corporation also handles grain procurement at minimum support prices and has rolled out the e-PDS platform to digitise supply chains across Bihar’s depots and godowns.

    PR Professionals founder & MD Sarvesh Kumar Tiwari said, “We are honoured to partner with Bihar State Food & Civil Supplies Corporation, an institution that plays a critical role in safeguarding food security for millions. Our efforts will be focused on amplifying BSFC’s mission and impact through strategic digital outreach, fostering public trust, and showcasing the Corporation’s innovations in governance and service delivery. We see this collaboration as more than a mandate, it is a shared commitment to social good, transparency, and inclusive development”.

    The win strengthens PRP’s hold in Bihar, where the agency already manages communications for the Bihar School Examination Board, the Department of Revenue and Land Reforms, Bameti, and the Patna Metro, among others. PRP was also behind the successful promotion and event execution for the 85 All India Presiding Officers’ Conference in Patna — a high-stakes government event featuring key legislative leaders from across the country.

    Founded in 2011, PR Professionals is the flagship arm of the PRP Group and operates 12 offices in India and six overseas. The group also owns Confianza Consulting, a firm specialising in HR services including talent acquisition and compliance.