ITV

Category: MAM

  • Eicher Motors’ electric vehicle chief heads for the exit

    Eicher Motors’ electric vehicle chief heads for the exit

    NEW DELHI: Mario Alvisi is revving off into the sunset. The chief growth officer for electric vehicles at Eicher Motors has tendered his resignation, effective from the close of business on 31 December 2025. His departure marks the end of a standalone EV push at the Indian automotive firm.

    The company, better known for its Royal Enfield motorcycles, says it is strategically integrating its electric vehicle brand and commercial teams with its core operations. Translation: the EV experiment is being absorbed into the main business. Eicher reckons this will harness the company’s “full strength, scale and expertise” to execute its electrification strategy with speed and precision.

    The regulatory filing to India’s stock exchanges was notably thin on gratitude or future plans for Alvisi and was dated 13 October.  It focused squarely on the reorganisation—a signal that Eicher is betting its EV future on integration rather than isolation.

    Whether folding the cards or going all in remains to be seen. But for Alvisi, the road ahead lies elsewhere.

  • Hyatt Finds its star in Karisma Kapoor

    Hyatt Finds its star in Karisma Kapoor

    MUMBAI: Looks like luxury just got a little more Karisma! Hyatt has launched its latest World of Hyatt campaign in India, starring Hindi cinema icon Karisma Kapoor, inviting travellers to discover a world where loyalty isn’t just rewarded, it’s recognised and felt.

    Rooted in Hyatt’s purpose of caring for people so they can be their best, the campaign celebrates the World of Hyatt as more than just a loyalty programme. It’s a global community that turns every stay into a personal story, offering guests everything from free nights and upgrades to experiences that feel uniquely their own.

    “In a world where travel can feel impersonal, World of Hyatt stands apart for the way it makes people feel,” said Hyatt India & SWA regional vice president – commercial Kadambini Mittal. “Welcoming Karisma Kapoor allows us to express our purpose of care in a way that’s warm, relatable, and inspiring. This isn’t just a campaign, it’s an invitation to belong.”

    Radiating her signature charm, Karisma Kapoor shared, “I’m thrilled to be part of a campaign where personalised care meets unforgettable experiences. It’s more than a stay, it’s about creating moments that feel like home, wherever you are.”

    The campaign, now live across digital, social, and offline platforms, captures the heart of modern travel, luxury that listens, recognises, and remembers. With Kapoor as its muse, Hyatt isn’t just promising a room; it’s promising a feeling.

  • Carlsberg and Liverpool FC recreate a miracle

    Carlsberg and Liverpool FC recreate a miracle

    MUMBAI: It’s time to raise a can to one of football’s greatest comebacks! To mark 20 years of Liverpool FC’s unforgettable “Miracle of Istanbul”, Carlsberg India has unveiled the Carlsberg smooth limited-edition ‘Miracle of 2005’ Can, a stylish tribute to the night the Reds turned a 3–0 deficit into Champions League glory.

    The campaign, aptly titled Live the Miracle, invites fans across Maharashtra, Karnataka, and Goa to relive the emotion of that night, one sip at a time. The can design fuses Liverpool’s iconic red with Carlsberg’s signature green, featuring timestamps of every pivotal moment from the match, echoing the highs, lows, and that unforgettable lift of the trophy.

    But the celebration doesn’t stop at the can. Through the campaign, fans can step into goalkeeper Jerzy Dudek’s shoes in an interactive online game accessed via Carlsberg India’s Instagram or QR codes on retail displays. Winners stand to claim exclusive prizes, from Carlsberg x Liverpool FC merchandise and screenings with club legends to an all-expense-paid trip to Anfield.

    “The Miracle of 2005 is more than just a match, it’s a story of resilience and passion,” said Carlsberg India vice president – marketing Partha Jha. “With ‘Live the Miracle’, we’re not just commemorating that night; we’re bringing it alive for Indian fans through experiences that go far beyond watching the game.”

    The partnership between Carlsberg and Liverpool FC dates back to 1992, making it one of football’s longest-running collaborations. From the treble of 2001 to the miracle of 2005, the Carlsberg logo has stood proudly on the Reds’ chest through their most iconic victories.

    Now, two decades later, that spirit of belief and camaraderie is bubbling over once again, in every limited-edition can that invites fans to live the miracle, sip by sip.
     

  • Cipla Health and Dcell unfold a bold new look

    Cipla Health and Dcell unfold a bold new look

    MUMBAI: When it comes to intimate wellness, Cipla Health is ready to turn the page, or rather, Unfold it. The healthcare major has entered the sexual wellness space with Unfold, a brand that dares to redefine intimacy with trust, style, and self-assurance at its core.

    To bring this bold vision to life, c teamed up with Dcell, the specialist design arm of Mullenlowe Lintas Group, to craft a striking, stigma-free identity that feels as global as it is grounded in Indian sensibilities.

    “With Unfold, we’ve entered the sexual wellness category guided by strong consumer insights, where trust and packaging play a pivotal role,” said Cipla Health managing director and CEO Shivam Puri. “Dcell has translated these insights into a modern, fresh design that reframes intimacy while remaining stigma-free.”

    Unfold’s design breaks away from the conventional cues of the category. Its sleek, metallic holographic finish and layered visuals symbolise the idea of “unfolding” passion and connection, while vibrant colours bring modernity and warmth to the fore.

    “Unfold is more than just a product, it’s a step towards normalising conversations around intimacy in India,” said Dcell executive design director Bhumika Shah. “Its aspirational yet discreet design reflects a shift towards products that combine aesthetics with confidence and quality.”

    With an identity that’s as confident as its message, Unfold doesn’t just sell wellness, it invites India to open up to it.

  • Krvvy urges women to rethink lingerie for well-being

    Krvvy urges women to rethink lingerie for well-being

    MUMBAI: This October, as pink ribbons bloom across India, Krvvy, the country’s first functional d2c lingerie brand, is putting the spotlight on something often ignored in breast health conversations: the bra.

    According to a recent Krvvy survey of over 1,000 women, 93 per cent rate comfort as important, 99 per cent say fit is key, yet one in three still choose bras through trial and error, with less than half relying on self-measurement or digital sizing tools.

    “Women are increasingly aware of how comfort, fit, and fabric influence confidence, but few realise these factors also impact overall breast well-being,” said Krvvy co-founder and CEO Yash Goyal.

    Founded in 2024 by engineering graduates Yash Goyal and Anant Bhardwaj, Krvvy has quickly become one of India’s most talked-about lingerie startups, redefining inner-wear with comfort, inclusivity, and function at its heart.

    “We want women to see lingerie not as a beauty accessory, but as something that supports how they feel and care for their bodies every day,” Goyal added.

    Earlier this year, Krvvy raised Rs 6.1 crore in pre-seed funding from Titan Capital, All In Capital, and angel investors. The brand is using the funds for rresearch and development, digital sizing innovation, and retail expansion, making functional, well-fitted lingerie accessible nationwide.

    Krvvy’s approach blends data, design, and empathy, reflecting a shift in India’s Rs 80,000 crore women’s innerwear market, where conversations are moving from appearance to wellness and self-expression.

    In collaboration with the Indian Cancer Society, Bengaluru, Krvvy is promoting self-awareness, self-check, and self-care, reminding women that a simple, well-fitted bra is more than comfort, it’s a small, daily act of care.

    “We are not medical experts,” Goyal added, “but small changes in what women wear closest to their skin can inspire a mindful relationship with their bodies. Comfort is the first form of care.”

    As Breast Cancer Awareness Month continues, Krvvy’s message is clear: everyday comfort isn’t a luxury, it’s a foundation of well-being.

     

  • Venue gets a tech tune-up as Hyundai drives into the future

    Venue gets a tech tune-up as Hyundai drives into the future

    MUMBAI: Fasten your seatbelts, the Hyundai Venue just got a serious software update. The compact SUV that once ruled the roads with its style is now gearing up to rule with its smarts. Hyundai Motor India Limited (HMIL) has unveiled the tech-packed, safety-loaded all-new Venue, promising to take Indian roads into the era of Software-Defined Vehicles (SDVs).

    Leading the charge is Hyundai’s futuristic ccNC (Connected Car Navigation Cockpit) system, accelerated by Nvidia, paired with dual 62.5 cm (12.3” + 12.3”) curved panoramic displays that stretch across the dashboard like a digital command centre. It’s not just a screen, it’s a statement.

    The Venue also features an immersive 12.3-inch infotainment system with wireless Android Auto and Apple Carplay, seamless OTA updates, and a fully digital 12.3-inch display cluster that keeps you updated on everything from tyre pressure to ADAS alerts. Add to that a Bose 8-speaker premium sound system, and every drive starts to feel like a private concert.

    “At HMIL, we’re committed to democratising global technologies for our customers in India,” said Hyundai Motor India whole-time director and COO Tarun Garg calling the new Venue “a bold step towards introducing SDVs in India.” He added that the Venue’s blend of “cutting-edge features and class-leading safety” would set new benchmarks in the compact SUV segment.

    For the gadget geeks, the new Venue goes all out. Expect 20 Controller Over-the-Air (OTA) updates, 70 Blue Link connected features, voice-enabled smart sunroof, ventilated front seats, wireless phone charging, cooled glovebox and even support for five voice recognition languages Hindi, English, Hinglish, Bengali and Tamil. Oh, and yes, it comes with the in-built JioSaavn app for your on-road playlists.

    But beneath the shiny tech, Hyundai has gone heavy on safety. The Venue boasts a super-strong body structure with 71 per cent ultra-high strength steel, making it sturdier than ever. It also features Hyundai SmartSense ADAS Level 2, packing 16 advanced driver assistance features like Smart Cruise Control with Stop & Go, Forward Collision-Avoidance Assist (for cars, pedestrians, cycles and junction turns), and Parking Collision Avoidance Assist.

    In total, the SUV comes loaded with more than 65 safety features, 33 of which are standard across all variants. Think six airbags, all-four disc brakes, Hill-start Assist, Electronic Stability Control, Tyre Pressure Monitoring System, and even a rollover sensor, it’s practically a fortress on wheels.

    Inside, it’s a symphony of comfort and convenience: rear AC vents, electric 4-way driver’s seat, Surround View Monitor, and the Bose system’s crisp acoustics make sure your journey feels as good as it sounds.

    Bookings are already open at Hyundai dealerships across India or online with a booking amount of Rs 25,000, ahead of the Venue’s grand debut on 4 November 2025.

    With its screens, sensors and smarts, the all-new Hyundai Venue isn’t just about reaching destinations, it’s about redefining how we get there. In a world going digital, this Venue is clearly designed for the front row.

     

  • Hybrid turns five, rewires the future of ad-tech

    Hybrid turns five, rewires the future of ad-tech

    MUMBAI: From a tiny 6 by 6 ft room to powering some of India’s biggest brands, Hybrid India has come a long way in just five years. The Gurgaon-based digital advertising innovator is marking its fifth anniversary with a celebration of creativity, technology, and people power.

    Founded in 2020 by Shreyas Sathe, who set out to redefine advertising during a turbulent time, Hybrid has become one of India’s fastest-growing Adtech players. Its suite of AI-powered solutions, including the Hybrid Platform, VOX (its contextual advertising engine), Hybrid Places, and CTV technologies, has reshaped how brands connect with audiences.

    Today, the company’s 35-plus strong team drives campaigns for marquee names like Havells, Honda, Dabur, Rado, MG Motors, Mondelez, ITC, Group M, Dentsu, and Publicis.

    “Our greatest strength lies in our people,” said Hybrid Insea CEO Shreyas Sathe. “Over the last five years, we’ve built not just a company, but a culture rooted in trust, empowerment, and shared ambition.”

    That ethos is echoed by Hybrid India country head Gandharv Sachdeva, who believes that Hybrid’s collaborative culture is what truly fuels innovation. “From off-site retreats to fun Fridays, we’ve built an environment where people grow both professionally and personally,” he said.

    As Hybrid looks ahead, its focus remains on innovation and sustainable success. With the digital advertising space evolving rapidly, the company is doubling down on its mission to empower brands with smarter, data-driven storytelling.

    Five years on, Hybrid isn’t just building ads, it’s building the future of how India experiences them.

     

  • Surej Salim takes the helm at Ad Club Madras

    Surej Salim takes the helm at Ad Club Madras

    MUMBAI: The ad world in Chennai just got a creative shake-up! Digitally Inspired Media co-founder and COO Surej Salim, has been elected as the 46th president of The Advertising Club Madras for 2025–2026, at the club’s annual general meeting held on 24 October.

    Known for his passion for creativity and collaboration, Surej steps into the role after serving as secretary, bringing nearly two decades of industry experience to one of India’s oldest advertising institutions.

    “It’s an honour to lead a legacy institution that’s been the heartbeat of the advertising community for nearly seven decades,” said Surej. “Our vision is to strengthen the community, celebrate creativity, and build more opportunities for learning and collaboration.”

    The AGM also paid tribute to the late Piyush Pandey, one of India’s most celebrated advertising icons, with a minute of silence, heartfelt speeches, and black ribbons as a mark of respect.

    Joining Surej on the new executive committee are Umanath V (Vice President, Medianews4u.com), Kavitha Srinivasan (Secretary, Coeus Communications), Stalin Periasamy (Joint Secretary, Presto Advertising), and Murugan K (Treasurer, Jaya TV). The Club also welcomed industry stalwarts from The Hindu Group, Catalyst PR, Deepsense Digital, and others.

    As the Club gears up for another dynamic year, its focus remains clear: fostering learning, recognition, and community. From the Maddys Awards celebrating creative excellence, to Adtalks, Insightview webinars, and student chapters nurturing young talent, the Club continues to be the beating heart of South India’s ad scene.

     

  • College Vidya launches online education day

    College Vidya launches online education day

    MUMBAI: Talk about a smart move, India just got its own Online Education Day! In a first-of-its-kind initiative, College Vidya has declared October 25 as Online Education Day, turning its foundation day into a nationwide celebration of digital learning, inclusion, and innovation.

    The idea? To honour the millions of learners, educators, and universities driving India’s online learning revolution, and to spotlight how technology has made higher education more accessible than ever. The Noida-based platform hopes the initiative will grow into an annual, sector-wide observance, with future recognition from national education bodies like UGC and AICTE.

    For its debut edition, College Vidya invited online universities across India to join in with student stories, video messages, and scholarship collaborations, all echoing a shared vision of credible, learner-centric digital education.

    “Online education has become the great equaliser, opening doors for millions who once stood outside the classroom,” said College Vidya founder and COO Rohit Gupta. “If electricity and the internet can reach every pincode, so should quality education. This day celebrates that belief.”

    Beyond the celebrations, the platform continues to walk the talk, having disbursed Rs 4.7 crore in financial aid so far and recently announcing 50 per cent subsidies for transgender learners, making higher education truly inclusive.

    With its lively ‘Learner Stories’ campaign and a symbolic cake-cutting spree across the country, College Vidya’s Online Education Day wasn’t just a nod to the digital age, it was a heartfelt reminder that learning has no limits when powered by connection, compassion, and a good Wi-Fi signal.

     

  • A Detailed VIP Shaadi’s Service Review: Inside the World of Invite-Only Matchmaking

    A Detailed VIP Shaadi’s Service Review: Inside the World of Invite-Only Matchmaking

    Getting married is one of the most significant decisions in your life. But the thrill of getting to know someone new is also accompanied by stress, particularly if you’re not sure you two are a good fit. This is where elite matchmaking services like VIP Shaadi set the trend. This platform transforms the search for a soulmate into an intentionally created experience.

    What is VIP Shaadi?

    VIPShaadi is a premium matrimonial service from the trusted house of Shaadi.com. It is for people who are ready to seriously commit and want more than just an algorithm. Here, seasoned consultants will personally assist you in finding your perfect life partner. Each step is personalised to help you connect with your soulmate.

    The service stands apart with its verified member database and the dedicated attention of consultants. What really elevates the experience is how personal and discreet it feels. Instead of endless scrolling and awkward first conversations, members get well-matched introductions that actually make sense.

    If you look up VIPShaadi.com reviews, you will find consistent appreciation for its professionalism and results. Parents often praise the platform for helping their children find well-matched partners, while members value how smooth and private the process feels.

    Real Stories that Warm the Heart

    What truly makes VIPShaadi reviews shine are the authentic success stories of couples who found love through the platform.

    Ananya and Arjun – From Unlikely Strangers to Soulmates

    Ananya, a creative professional from Mumbai, never thought she’d meet someone who shared her outlook on life. Arjun, a finance executive based in Delhi, seemed like the opposite on paper. Yet their consultant noticed subtle similarities in their values and life goals. After a few conversations, they discovered how naturally their personalities complemented each other. Their relationship grew quickly and soon led to marriage, proving that compatibility often goes beyond surface-level interests.

    Ishita and Karan – A Cross-Cultural Match that Worked

    Ishita, born and raised in Kolkata, had always dreamt of finding someone who respected both tradition and independence. Karan, a second-generation entrepreneur from Pune, was looking for the same balance. When they met through VIP Shaadi, they clicked instantly. Their families admired how seamlessly they understood each other. Today, they continue to credit the service for introducing them to a partner who fits both their hearts and their values.

    Why VIP Shaadi Delivers Real Results

    A quick scroll through VIPShaadi reviews reveals a common theme. Members find matches who truly align with their lifestyles, values, and goals. But what makes it so effective?

    Selective Membership

    The service maintains a carefully curated database of educated and accomplished individuals from respected families. This ensures genuine compatibility and shared values.

    Smart Matchmaking

    It blends technology with human understanding. Consultants use data-driven tools to identify compatible matches, then apply emotional intelligence to ensure the chemistry feels right.

    Strong Privacy Controls

    Every profile is protected with strict privacy measures. Members choose who can view their details, keeping the experience completely confidential and secure.

    Personal Touch

    Dedicated consultants guide members throughout their journey. From building impressive profiles to arranging meetings, the service offers thoughtful support at every stage.

    The Bottom Line

    As highlighted across multiple VIP Shaadi.com reviews, the platform has successfully redefined luxury matchmaking in India. For those who want more than random introductions and truly value authenticity, VIP Shaadi is a trusted choice. It brings the right people together, proving that even in the modern world, love can still be personal, elegant, and beautifully real.