ITV

Category: MAM

  • Cool runnings Glucon-D style keeps summer play in full gola swing

    Cool runnings Glucon-D style keeps summer play in full gola swing

    MUMBAI: This summer, as thermometers soared and playgrounds sizzled, Glucon-D didn’t just bring the chill, it brought it on a stick. In a refreshing twist on summer relief, Zydus Wellness’ iconic glucose-based drink launched Energy Ka Gola, an on-ground activation that reached over 10,000 children across Mumbai, Kolkata, Hyderabad, and Lucknow. The mission? To serve up joy and energy in equal measure, one colourful, icy gola at a time.

    But these weren’t your average roadside treats. Infused with Glucon-D’s glucose and Vitamin C, each gola delivered a burst of quick-absorbing energy and immunity support especially vital for active children facing heat-induced glucose depletion.

    Over 700 kilograms of these fortified golas were distributed across 100 plus playgrounds and sports venues, served in familiar flavours like Mango, Orange and Nimbu Pani. The initiative transformed overheated, abandoned fields into buzzing playgrounds again restoring not just hydration, but hope, spirit, and stamina.

    “Energy Ka Gola is nostalgia with a purpose,” said Zydus Wellness CEO Tarun Arora. “We’re blending science with sentiment to help children stay active and energised, even in sweltering conditions. Because children shouldn’t have to choose between chasing dreams and dodging the heat.”

    To drive the message home, Glucon-D also released a heartwarming film that journeys from deserted playgrounds to scenes of joyful, gola-powered revival. Adding more muscle to the movement were local influencers, coaches, and community leaders who helped spread awareness around fatigue, immunity, and the role of glucose replenishment during peak summer months.

    With scorching days becoming the new normal, Energy Ka Gola isn’t just a campaign, it’s a delicious defence mechanism. And Glucon-D’s latest move proves yet again that it doesn’t just fuel bodies, it fuels childhood.

  • Kumar P V steps into VKC’s top sales role as chief sales officer to lace up expansion across channels

    Kumar P V steps into VKC’s top sales role as chief sales officer to lace up expansion across channels

    MUMBAI: In a move aimed at tightening its grip on the Indian footwear market, VKC has appointed Kumar P V as chief sales officer, tasking him with leading the company’s Channel One business operations. The portfolio spans General Trade, B2B online platforms, and institutional channels.

    With over two and a half decades of sales and marketing experience, Kumar takes the reins at a time when VKC is actively pushing for deeper market penetration and sustained top-line growth. His mandate includes expanding the brand’s footprint across untapped regions, sharpening customer engagement strategies, and boosting productivity across VKC’s distribution channels.

    Kumar previously held leadership positions at some of India’s most recognised names. His career features roles at Cavinkare, Cholayil (Medimix), P&G, Henkel, and Reckitt Benckiser. Most recently, he served as chief sales officer at a fast-growing startup, where he navigated volatile business terrain with a strong hand on sales targets and operational metrics.

    “With Kumar’s appointment, we are doubling down on our growth ambitions for Channel One”, said a VKC spokesperson. “His proven leadership across diverse industries is perfectly suited to scale our operations and deepen customer trust”.

    Kumar’s background also includes extensive work in trade marketing, distribution strategy, and category development across FMCG, personal care, food, snacks, beverages, and OTC pharma.

    As VKC eyes a stronger hold on India’s competitive footwear market, Kumar’s entry signals a fresh drive to outpace rivals on shelf space, sales volume, and supply-chain finesse.

  • Hubble makes the world spin in style at Miss World 2025

    Hubble makes the world spin in style at Miss World 2025

    MUMBAI: Move over moon landings, Hubble Entertainment just delivered a spectacle that lit up Hyderabad with stars of a different kind. As the official event management partner of the 72nd Miss World Festival, Hubble Entertainment turned Telangana’s capital into a shimmering stage for global glamour, cultural pageantry, and purpose-driven celebration. With over 108 countries represented, and 21 days of cultural extravaganza, the Mumbai-based experiential powerhouse proved that when it comes to world-class event production, India’s got more than just the moves.

    From the regal opening ceremony to the resplendent Grand Finale, Hubble’s creative compass was tuned to both precision and pizzazz. Every segment be it cultural showcases, philanthropic engagements, or media galas unfolded with storytelling flair and immaculate execution, earning nods from the Miss World Organisation, international delegates, and domestic dignitaries alike.

    The show wasn’t just beauty and sequins. It was strategy, scale, and seamlessness. The festival served as a canvas for Hubble to blend India’s cultural heritage, Telangana’s famed hospitality, and global production standards into an unforgettable experience.

    Hubble Entertainment co-founder and managing partner Hafiz Khan said, “This wasn’t just about hosting a pageant, it was about showcasing India’s capacity to create global experiences rooted in our own cultural richness. Being entrusted with this festival was humbling, and we’re proud to have helped put Hyderabad and Telangana firmly on the global events map.”

    Hubble Entertainment is no stranger to grandeur. Known for delivering high-voltage brand activations, award shows, concerts, and celebrity-led experiences, the agency has built a reputation for storytelling with scale. But Miss World 2025 marked a new high: not just a successful execution, but an immersive narrative that blended tradition, hospitality, and wow-factor in equal measure.

    With Hyderabad’s skyline as the backdrop and over 100 delegates in the spotlight, Hubble didn’t just manage an event, it orchestrated a global moment. And the world was watching.

  • Jonty Rhodes joins Vig-Gunjal’s Upurfit as investor and brand face, dives into India’s fitness startup race

    Jonty Rhodes joins Vig-Gunjal’s Upurfit as investor and brand face, dives into India’s fitness startup race

    MUMBAI: It’s not every day that one of cricket’s most agile fielders jumps into the startup arena—feet first. But Jonty Rhodes, the South African dynamo whose name is etched in every highlight reel from the ’90s, has added a fresh title to his career scorecard: strategic investor and brand ambassador for Upurfit, a rising Indian sports and fitness brand.

    Based in Mumbai and launched in 2023, Upurfit is angling for a slice of India’s booming sports wellness market, projected to touch $40 billion by 2030 at a CAGR of 19 per cent, according to a joint Deloitte-Google report. With its range of performance, recovery, and hygiene-focused products, the brand promises clean ingredients and results that speak to the everyday athlete.

    What drew Rhodes to the brand wasn’t the glitter of celebrity endorsement. “What struck me about Upurfit was the clarity of its mission. When Vikram and Munish first approached me, it wasn’t about signing up a celebrity endorsement. Their focus was on product relevance, clean ingredients, and true performance. My family and I tried the products ourselves, and that’s when I knew I wanted to be part of this journey. I’m excited to support Upurfit not just as a face, but as a strategic investor committed to building value”, he said.

    For co-founders Munish Vig and Vikram Gunjal, the association is more than a high-profile endorsement. It’s a hands-on alliance.

    “For us, Jonty isn’t just a cricketing icon. He represents resilience, commitment, and performance. He’s the ideal mentor and gospeller for a brand like ours that is built for the athlete in every Indian. His belief in our products and now in our mission is a huge validation of what we’re building”, said Gunjal.

    Vig added, “The turning point for us was Jonty’s feedback. He shared detailed insights on what athletes and fitness enthusiasts truly need, and his perspective has already shaped our upcoming product roadmap. His involvement goes far beyond brand value. It’s product leadership and strategic insight in action”.

    Upurfit is now doubling down on building products that combine science, simplicity, and performance. With a cricketing legend on board and a homegrown ethos at heart, the brand seems primed to take a firm stance in India’s increasingly health-conscious ecosystem.

  • Scripted for success Alisha Sharma joins The Script Room as ECD

    Scripted for success Alisha Sharma joins The Script Room as ECD

    With a decade-long résumé that reads like a highlight reel of Indian advertising, Alisha has helped build brands like Spotify, Pepsico’s Lays and Doritos, Amazon, Asian Paints and MP Tourism. From crafting Spotify’s signature Indian tone of voice to rolling out mega-hits like “There’s a Playlist for That” and “Life Kate Mazze Se”, Alisha’s storytelling is anything but on shuffle. Her work has earned nods at the Cannes Lions, One Show, Spikes Asia, Clio Awards and Effies India and she’s judged at the Young Director Awards at Cannes, too.

    In her own words, “You know you’re in the right room when conversations spark ideas and story stays at the centre. I wasn’t just looking for a change, I was waiting for the right place. Now I’m here, excited to shape this room into a house full of stories.”

    That “room” was founded by Rajesh Ramaswamy and Ayyappan Raj, who’ve built a reputation for carving out space in the industry for unapologetically narrative-driven work. Speaking on the hire, Rajesh said, “We really love the way she thinks, it’s a joy to watch her work.” Ayyappan added, “She joins at the perfect time. We’re six years in, and with her, the next phase will be even more exciting. She’s brilliant and everyone already loves her.”

    As The Script Room continues to stake its claim as the go-to shop for fresh, compelling storytelling, Alisha’s arrival feels like the beginning of a new genre part drama, part blockbuster, and all heart. Keep your popcorn ready.

  • Deal or dil Pankaj Tripathi says you’ll still drive off in a Hyundai

    Deal or dil Pankaj Tripathi says you’ll still drive off in a Hyundai

    MUMBAI: What happens when your heart wants the features and your wallet loves the discounts? According to Hyundai Motor India Limited’s latest campaign, you win either way because “Listen to your Dil or the Deals. You will bring home a Hyundai!”

    Featuring Hyundai’s new brand ambassador Pankaj Tripathi, the campaign is a delightful spin on the everyday car-buying dilemma. Set in a friendly neighbourhood and packed with Tripathi’s trademark wit, the TVC sees the actor cheekily flaunt his Hyundai Exter’s smart features, playfully questioning whether his neighbour’s car matches up or at the very least, came with better deals. Spoiler: it didn’t.

    Backed by Hyundai’s core values of trust, innovation, and value, the campaign aims to connect with both the head and the heart. “It’s more than a tagline, it’s a celebration of Hyundai’s promise to offer feature-packed, reliable vehicles that delight customers,” said HMIL vertical head of marketing Virat Khullar. Launched well ahead of the festive season, the initiative strategically seeks to influence intent and early consideration in a crowded market.

    The 360-degree campaign will hit TV, print, digital, and radio, and reach even deeper with regional TVCs in seven Indian languages Gujarati, Marathi, Bengali, Kannada, Malayalam, Tamil, and Telugu.

    While the humour keeps things light, the message is serious: whether you’re wooed by your dil or lured by a great deal, a Hyundai is always the right choice. Because behind every Hyundai is not just an engine but a promise of care, technology, and trust that goes the distance.

  • Sethi in Stone as SPJ True Realtyy Builds Sales Game Plan

    Sethi in Stone as SPJ True Realtyy Builds Sales Game Plan

    MUMBAI: When it comes to selling spaces, SPJ True Realtyy is laying down a strong foundation starting with its leadership. In a move set to turbocharge its growth ambitions, the Gurugram-based developer has roped in real estate heavyweight Jashanpreet Singh Sethi as senior vice president & head of sales.

    With over 13 years of experience chiselled across India’s leading realty players DLF, Mahindra Lifespaces, M3M, and Omaxe Sethi’s name is as familiar in boardrooms as it is on sales dashboards. His track record? A portfolio of market-expanding strategies and consistently robust revenue deliveries.

    At SPJ True Realtyy, he’ll be entrusted with scaling high-performance teams, driving aggressive revenue targets, and sharpening the brand’s residential and commercial sales playbook. “I’m here to build for the long game, with customer-centricity at the heart of every move,” said Sethi. “The aim is to power SPJ’s growth through data-led strategy, sustainable relationships, and a future-first mindset.”

    Welcoming him on board SPJ True Realtyy executive president Praveen Raina said, “Sethi’s entry brings strategic sharpness and agility to our sales engine. With his sectoral know-how and customer engagement finesse, we expect to deepen our market presence while staying true to our value-driven development ethos.”

    Sethi’s appointment comes at a pivotal juncture for SPJ True Realtyy as it doubles down on expanding across both residential and commercial verticals. With a leadership mindset anchored in performance, the brand is clearly setting the tone for a more ambitious, strategically sound phase brick by brilliant brick.

  • Suhana Khan laces up with adidas India, reimagines iconic Originals for gen z flair

    Suhana Khan laces up with adidas India, reimagines iconic Originals for gen z flair

    MUMBAI: Adidas India has tapped Suhana Khan as the latest face of its brand, signalling a bold stride in blending classic streetwear heritage with the next generation’s flair for expression. The announcement marks a strategic move by the global sportswear giant to rejuvenate its Originals identity with a voice that speaks to India’s youth.

    With this collaboration, adidas revisits its cult-classic sneaker franchise — the Superstar — anchoring the campaign in timeless fashion that resonates across generations. While the shoe first stormed courts and streets decades ago, Suhana’s entry breathes new cultural relevance into the silhouette, infusing it with the energy of digital-age trendsetters.

    “I’m super thrilled to be joining the iconic adidas family. The brand has always held a special place in my heart, with its classic sneakers being a staple in my wardrobe. adidas Originals stands for creativity, authenticity, and staying true to yourself — values I truly admire. To now be part of a legacy rooted in culture that has inspired so many across the world feels incredibly special”, Suhana shared in a statement.

    Adidas India GM Neelendra Singh echoed the sentiment, “At adidas India, we have always believed in the power of cultural creators, those who shape the now and define what’s next. Suhana Khan infuses fresh energy into some of our most iconic apparel pieces and classic sneaker silhouettes like the Superstar, reimagining them for a new generation. Her style is effortless and expressive, and we’re excited to welcome her into the adidas family as we continue to champion individuality and self-expression through street culture”.

    The partnership underscores adidas India’s approach to stay rooted in legacy while adapting to evolving style codes. By welcoming a young cultural voice like Suhana, the brand aims to reassert its Originals line as a mainstay of contemporary wardrobes, without abandoning its heritage.

    As Suhana steps into her role, adidas promises a renewed creative vision — one stitched together by classic design, future-forward influence, and the enduring appeal of self-expression.

  • Hit for Six Rohit Sharma bats again for TCL in year two of brand play

    Hit for Six Rohit Sharma bats again for TCL in year two of brand play

    MUMBAI: Rohit Sharma isn’t just mastering moments on the cricket pitch, he’s now doubling down on doing so in your living room too. The Indian skipper has returned for a second innings as brand ambassador for TCL India, extending a partnership that fuses cool-headed consistency with cutting-edge consumer tech.

    TCL, known for its growing footprint in the smart TV and home appliance sector, continues to lean into Indian sensibilities with this brand move. Rohit, who is exclusively managed by Rise Worldwide, fits snugly into the brand’s “Master the Moment” philosophy bringing a blend of precision, poise, and impact to the company’s message.

    “We are thrilled to have Rohit continue with us,” said TCL India general manager Philip Xia. “His leadership under pressure and reliable performance mirror the values we stand by at TCL innovation, dependability, and cultural resonance.”

    The feeling is mutual. “TCL’s drive to innovate resonates with my own approach to the game,” said Rohit Sharma, sounding as composed as ever. “Together, we want to remind people that technology, when used well, empowers you to live every moment to its fullest.”

    The extended association comes at a time when TCL is betting big on its AI-powered solutions, expanding its smart TV and appliance range across Indian markets. From product rollouts to emotion-led campaigns, Rohit’s face (and finesse) will front a host of initiatives aimed at turning tech into a lifestyle statement.

    As TCL plays the long game in India’s fast-growing consumer electronics arena, it’s clearly banking on cricketing charisma to keep it in pole position and Rohit Sharma, as always, is ready to deliver.