Category: MAM

  • Sanya Malhotra stirs up the wellness scene with Bree Matcha debut

    Sanya Malhotra stirs up the wellness scene with Bree Matcha debut

    Mumbai: Bollywood star Sanya Malhotra is swapping scripts for sips with the launch of Bree Matcha, her debut entrepreneurial venture in collaboration with wellness brand Essenzaa Nutrition. The new clean-label matcha brand aims to serve a ritual of calm and clarity, one cup at a time.

    Born out of a shared love for functional superfoods and mindful routines, Bree blends traditional Japanese tea culture with the pace and pulse of modern Indian life. The range includes Everyday Matcha, Ceremonial Matcha, and a full ceremonial kit — complete with a chasen, bowl, and spoon — designed to elevate the daily brew into an intentional ritual.

    Sourced from Kagoshima, Japan, and backed by Essenzaa’s 14-year legacy in clean nutrition, Bree boasts antioxidant-rich blends that energise without the crash.

    “At a time when everything feels urgent, Bree Matcha is my personal reminder to slow down and be intentional,” said Malhotra. “It’s a ritual I deeply believe in, and I’m extremely proud to be a part of something that  builds and supports natural energy and calm focus.”

    Essenzaa Nutrition, founded by Dr Kunal Shah and Siddharth Shah, brings its global credibility — exporting to 23 countries and specialising in clinically proven formulations — to the table. With Bree’s minimalist design and mindful messaging, the brand isn’t just selling tea; it’s serving a lifestyle.

    “We wanted to introduce a product that aligns with both health and lifestyle. BREE is not just about energy, it’s about how you choose to show up in your day,” said Shah.

    “We wanted to introduce a product that aligns with both health and lifestyle. BREE is not just about energy, it’s about how you choose to show up in your day,” said Dr Kunal Shah.

    “Bree Matcha is not just a beverage—it’s a movement towards conscious consumption and modern wellness,” said Siddharth Shah. “Our vision is to make matcha a part of everyday rituals for the new-age Indian consumer, blending ancient Japanese tradition with contemporary lifestyles.”

  • Birla Tyre hits the gas with bold new identity and ‘Tyger’ reboot

    Birla Tyre hits the gas with bold new identity and ‘Tyger’ reboot

    MUMBAI: Birla Tyre has rolled out a bold new brand identity, complete with a redesigned logo and a revamped website, as the company shifts gears under new ownership. Led by Dalmia Bharat Refractories Ltd (DBRL) and strategic partner Himadri Speciality Chemical Ltd (HSCL), the relaunch signals Birla Tyre’s ambition to reclaim relevance in a fast-evolving mobility landscape.

    At the heart of the rebrand is ‘Tyger’ — a sleek new mascot that channels power, agility and leadership. The custom-designed wordmark evokes speed and momentum, while a punchy blue-and-orange palette adds flair and optimism. Together, they set the tone for a company itching to make tracks again.

    Speaking on the occasion, Himadri Speciality Chemical Ltd chairman cum managing director & CEO Anurag Choudhary said, “This rebranding is more than merely a visual transformation; it is a reaffirmation of our dedication to purposeful development and progress.”

    Dalmia Bharat Refractories Ltd whole time director & CEO Dr. Chandra Narain Maheswari further added, Our new logo encapsulates the essence of Birla Tyre, which is founded on four fundamental pillars: a legacy that motivates boldness, a product line that is prepared for the future, an unwavering commitment to continuous innovation and a oneness with world around us. As this new identity signals Birla Tyre’s readiness to meet the evolving needs of the automotive industry with energy, innovation, and purpose.”

    The brand refresh is backed by a deeper overhaul — new capital, sharper strategy, and operational rejig. With distribution expansion, product innovation, and aggressive marketing in the pipeline, Birla Tyre is steering hard into the future. Integrated campaigns across TV, digital, print, and outdoor media are expected to follow shortly.

    The company now aims to regain traction in key markets and win back mindshare.

  • You may not know Bharat Connect, but you trust it with your bills

    You may not know Bharat Connect, but you trust it with your bills

    Mumbai — NPCI Bharat BillPay Ltd. (NBBL), the bill payments arm of the National Payments Corporation of India, has rolled out a sharply observed campaign for its flagship platform, Bharat Connect. The line? ‘Aap Humein Jaante Nahi, Par Maante Hain’ — a nod to how millions use the system daily without ever knowing its name.

    Conceptualised by DDB Mudra Group, the campaign focuses on the platform’s omnipresence in everyday digital transactions — from electricity bills and EMIs to insurance and credit card dues — while operating quietly in the background. Bharat Connect is the digital workhorse running through bank apps, fintech interfaces, websites and even assisted channels, powering both recurring and one-time payments with minimal fuss.

    Featuring familiar faces such as Puneet Issar, Shreya Dhanwanthary, Sharib Hashmi, Chandan Roy and Gopal Datt, the films unfold through everyday scenarios — slice-of-life moments where the real star is seamless, secure and trustworthy digital infrastructure.

    The campaign, which goes live across eleven Indian languages, will hit television, digital, print, radio and out-of-home touchpoints in a full-bodied media blitz. It’s as much about emotional connection as it is about tech prowess.

    Speaking about this campaign, NBBL MD & CEO Noopur Chaturvedi said, “Bharat Connect stands as a trusted and inclusive digital infrastructure for bill payments that touches the lives of millions every single day. With this campaign, we aim to make our purpose visible and assure every Indian of ease, safety, and reliability when managing their essential payments. Through relatable instances in this campaign, we aim to reaffirm Bharat Connect’s role in enabling India’s digital future.”

    “The insight driving this campaign stemmed from a simple truth: while Bharat Connect powers millions of daily bill payments, its name remains unfamiliar to most. This gap between utility and awareness became the foundation of our narrative — highlighting how a trusted service can be deeply embedded in people’s lives, yet remain invisible,” said DDB Mudra Group Group creative directors Gagandeep Bindra & Rahul Arcot.

    With this move, NBBL hopes to bring Bharat Connect out of the shadows and into public consciousness — not by rebranding, but by reminding users that trust is often built silently, swipe by swipe.

  • Kingfisher kicks off with Messi’s men in India

    Kingfisher kicks off with Messi’s men in India

    Mumbai: Kingfisher Premium Packaged Drinking Water has signed on as the regional sponsor of the Argentine Football Association (AFA) in India, marking a major score for the United Breweries-owned brand as it looks to deepen ties with India’s most football-mad regions.

    The partnership, officially unveiled at Buenos Aires’ iconic River Plate Stadium, saw Mohit Raina, category head at Kingfisher, join Leandro Petersen, AFA’s chief commercial and marketing officer, to seal the deal.

    With the tie-up, Kingfisher aims to dribble deeper into India’s football heartlands — from West Bengal and Kerala to Goa and the Northeast — with campaigns that blend sport, celebration and its signature message of togetherness.

    The collaboration includes grassroots football initiatives, immersive fan experiences, and a digital blitz to rally support across platforms. But the real kicker? The Argentine national team — reigning world champions — is expected to play a high-voltage international friendly in Kerala come October 2025. With Messi and co likely to light up the pitch, the event is already generating massive buzz.

    For Kingfisher, it’s not just about hydration — it’s about being where the passion flows.

    AFA chief commercial & marketing officer Leandro Petersen, expressed his enthusiasm about the collaboration “We are excited to welcome Kingfisher Premium Packaged Drinking Water as a Regional Sponsor in India. This partnership not only enhances our presence in one of the world’s most vibrant football markets but also aligns perfectly with our vision to connect with fans globally through meaningful and engaging collaborations.”

    United Breweries Ltd CMO Vikram Bahl shared his perspective on the partnership, “Partnering with the Argentine Football Association marks a proud milestone for Kingfisher Premium Packaged Drinking Water.  Football has a remarkable ability to unite communities and inspire fans. Through this collaboration, we aim to bring that energy to life through meaningful experiences and memorable campaigns that celebrate the game and reflect the vibrant spirit of our brand.”

    For Kingfisher, it’s not just about hydration — it’s about being where the passion flows.

  • Cannes Lions: Amazon boss Andy Jassy to receive media person of the year award this evening

    Cannes Lions: Amazon boss Andy Jassy to receive media person of the year award this evening

    CANNES: Amazon president & CEO Andy Jassy –  who was announced as the recipient of the prestigious 2025 Media Person of the Year Award on 16 June – will take to the stage at the Debussy Theatre today  in the Palais des Festivals  in Cannes, for a fireside chat, before being presented with the accolade  during the awards show later this evening.

    The 2025 media person of the year award recognises an individual who has made a significant impact on the creative communications industry and who stands as an influential figure within the global media landscape.

    The media person of the year award is given to those who not only excel within the media industry but also drive innovation, creativity and a forward-thinking vision that shapes the future of media. Andy Jassy’s leadership at Amazon has been instrumental in transforming the company into one of the most influential and innovative media platforms in the world.

    Lions chair Philip Thomas at the time of making the announcement had said: “Historically, each year, Cannes Lions has honoured outstanding leaders who have reshaped the media industry. This year, we are proud to recognise Andy Jassy and the entire Amazon organisation. Not only is Amazon the largest media platform globally, but it has also set new standards for scale, creativity, and influence, effectively creating a new model for media. Andy’s visionary leadership continues to push the boundaries of what is possible in media, and we are excited to honour him for his extraordinary contributions.”

    Past recipients include notable figures such as Salar Kamangar of YouTube, Jack Dorsey of Twitter, Eric Schmidt of Google, Mark Zuckerberg of Meta, and Steve Ballmer of Microsoft.

  • Confiance bags Specta PR account to shape surface-level storytelling into national design buzz

    Confiance bags Specta PR account to shape surface-level storytelling into national design buzz

    MUMBAI: Confiance Communications has secured the public relations mandate for Jaipur-based luxury quartz brand, Specta Quartz Surfaces. The partnership aims to reimagine home aesthetics with a focus on design consciousness, sustainability, and cultural relevance.

    As Indian homeowners lean towards personalised, sustainable interiors, Specta and Confiance have set their sights on transforming the quartz slab maker into a lifestyle brand with cultural depth and national appeal. The timing aligns with an inflection point in Indian design sensibilities, where statement surfaces and ethical design matter more than ever.

    Confiance will roll out a long-term communications blueprint that blends high-impact storytelling with media visibility, innovation showcases, and thought leadership. The aim: to strengthen Specta’s voice among architects, designers, and homeowners who think beyond the usual stone and polish.

    “Specta is building a distinctive voice in the surfaces category—rooted in Indian culture yet global in aesthetic sensibilities, material innovation, and sustainability. Our goal is to unlock deeper brand meaning and elevate Specta into national conversations around conscious luxury”, said Confiance Communications founder & chief strategist Bushra Ismail.

    Specta Quartz Surfaces communications and sustainability head Akshat Jain said, “At Specta, we’ve always believed that surfaces do more than finish a space—they define its soul—and we approach our aesthetics with the same mindset. As we enter our next phase of growth and expansion, our focus is to lead the conversation around design-forward, design-conscious living. Partnering with Confiance gives us the strategic power to translate that vision into a narrative which can inspire homeowners, architects and designers to think beyond utility and embrace surfaces as expressions of identity and culture”.

    In the months ahead, Confiance will steer Specta through a slate of initiatives — from seasonal cultural storytelling to pop-culture campaigns, and commentary that shapes how Indians perceive surfaces as symbols of value. The agency will also help sharpen Specta’s sustainability and ‘Make in India’ storylines, spotlighting its low-waste production, non-toxic materials, and social impact credentials.

    With this mandate, Confiance adds another feather to its portfolio, proving once again that some of the most powerful design stories start at surface level.

  • Honasa ropes in Yatish Bhargava as chief business officer to boost growth playbook

    Honasa ropes in Yatish Bhargava as chief business officer to boost growth playbook

    MUMBAI: Not every day does a personal care unicorn rope in an FMCG heavyweight to sharpen its business game—but when it does, the move smells as sweet as a bottle of onion hair oil going viral on Instagram.

    Honasa Consumer Limited, the parent company behind Mamaearth, The Derma Co., and Aqualogica, announced on 17 June 2025 the appointment of Yatish Bhargava as its new chief business officer (CBO). The decision signals a strategic gear shift for the fast-growing brand, as it seeks to scale both breadth and depth across general trade, modern trade, and online marketplaces.

    Bhargava steps into the role as a seasoned operator with over 17 years of experience. He brings P&L expertise and leadership acumen honed at some of India’s most influential consumer companies, including Flipkart and Hindustan Unilever. At Flipkart, he played a central role in category transformation and go-to-market strategies. At HUL, he led high-performing sales and growth teams across multiple verticals.

    His appointment takes effect immediately, with a full-time term. Honasa stated that Bhargava will be a designated senior management personnel (SMP) under SEBI compliance.

    In its regulatory filing with the NSE and BSE, Honasa underscored its intent to reinforce business scale, growth strategies, and sustainable momentum through Bhargava’s expertise. “Yatish has led category transformation, built scalable go-to-market strategies and driven sustained growth across diverse consumer businesses”, the company noted in its official statement.

    An alumnus of the Indian Institute of Management, Lucknow, Bhargava will be tasked with building on Honasa’s already expansive omnichannel approach while navigating the highly competitive D2C landscape.

    The announcement comes at a time when Honasa is increasingly eyeing market leadership across beauty and wellness categories, both online and offline. With Bhargava’s appointment, the company appears ready to play offence with stronger execution muscle and retail agility.

    The disclosure has been made available on Honasa’s official website.

  • Slurrp Farm and KLAY cook up a tasty lesson in nutrition for preschoolers

    Slurrp Farm and KLAY cook up a tasty lesson in nutrition for preschoolers

    MUMBAI: In a move set to shape the eating habits of India’s youngest minds, millet-based food brand Slurrp Farm has teamed up with early education giant KLAY for a first-of-its-kind initiative to blend food literacy into everyday preschool life.

    With research showing that over 90 per cent of brain development happens before age five, the duo is tapping into this critical window — not just to build cognitive skills but to seed lifelong healthy eating behaviours.

    Instead of heavy-handed lectures or guilt-ridden lunchbox policing, the collaboration uses play-based formats like stories, routines and sensory play to make children feel at home with good food. Think classroom prompts, singalong storybooks like Kiki and Her Singing, Dancing Food, and interactive nudges designed to make carrots and millet pancakes the new superheroes at snack time.

    KLAY brings scale and trust as one of India’s largest preschool and daycare networks, while Slurrp Farm brings its zero-junk, clean-label food ethos to the table. Together, they’re hoping to spark joyful, pressure-free conversations about nutrition — long before unhealthy habits take root.

    Commenting on this partnership, Wholsum Foods CMO, Parent company of Slurrp Farm and Mille, Ankit Kapoor shared, “Our mission has always been to change the way families think about food, starting with children. Not through fear or restriction, but through familiarity, joy, and everyday habits that stick. This partnership with KLAY allows us to take that mission into a space that shapes how children learn, explore, and make sense of the world. If we want to build a healthier food culture, we have to begin where it actually begins — in classrooms, conversations, and the small routines that form the foundation of lifelong choices.”

    “At KLAY, our philosophy is centred around holistic development. This includes not just academic growth but also emotional wellbeing, physical health, and now – through this partnership – a conscious approach to food. We’re excited to see the ripple effects of this integration, from the classroom to the family dinner table.” said Klay Preschools and Daycare senior vice president – marketing, Shireen Sultana.

    By integrating food learning into the rhythms of early education, the programme hopes to flip the script on mealtime struggles, replacing “eat your veggies” with “let’s play with our food.”

  • Maruti launches 2025 Grand Vitara S CNG starting at Rs 13.48 lakh

    Maruti launches 2025 Grand Vitara S CNG starting at Rs 13.48 lakh

    MUMBAI: Ready, set, gas! Maruti Suzuki’s 2025 Grand Vitara S-CNG is here to prove that efficiency can be exciting, not just economical. Maruti Suzuki India Limited (MSIL) has launched the 2025 Grand Vitara S-CNG, priced from Rs 13.48 lakh (ex-showroom), combining eco-conscious power with upgraded safety and tech, and giving India’s green SUV segment a serious push.

    Powered by the Next-Gen K-series 1.5-litre, Dual Jet, Dual VVT engine, the Grand Vitara S-CNG offers a mileage of 26.6 km/kg making it one of the most fuel-efficient options in its category. It churns out 64.6 kW (87.8 PS) at 5500 rpm and 121.5 Nm torque at 4200 rpm in CNG mode.

    But the upgrades aren’t just under the hood. The 2025 edition adds 6 airbags as standard across all variants, a timely move in line with India’s growing demand for enhanced safety. Other features keeping passengers secure include Electronic Stability Program+ (ESP), Hill Hold Assist, ABS with EBD, front and rear disc brakes, ISOFIX child seat mounts, and more.

    Beyond safety, Maruti’s aiming for premium comfort. The Grand Vitara S-CNG now packs a punch with an Auto Purify system with PM 2.5 Display, a 22.86 cm (9”) SmartPlay Pro+ infotainment system with wireless connectivity, a Clarion-tuned premium sound system, ventilated front seats, wireless charging, reclining rear seats (60:40 split), rear AC vents, and Suzuki Connect integration.

    The SUV’s dimensions hold steady at 4345 mm (length) × 1795 mm (width) × 1645 mm (height), maintaining its road presence and urban agility.

    Variant-wise Pricing (Ex-showroom, India)- Delta CNG – Rs 13,48,000, Zeta CNG – Rs 15,62,000.

    MSIL, senior executive officer of marketing and sales Partho Banerjee stated, “The new 2025 Grand Vitara S-CNG offers a range of new convenience and safety features alongside the introduction of 6 airbags as standard. It delivers remarkable fuel efficiency, without compromising on the SUV experience.”

    Maruti’s multi-fuel strategy is on full display, with the Grand Vitara now available in S-CNG, Strong Hybrid, and Allgrip Select 4×4 variants. Whether it’s urban commutes or greener getaways, the S-CNG promises to take you further without breaking the bank or the planet.

  • How to Compare Mutual Funds Before Investing: Key Metrics and Tools

    How to Compare Mutual Funds Before Investing: Key Metrics and Tools

    Choosing the right mutual fund from the many options in India can feel daunting. Picking one based only on high returns might not suit your financial goals or how much risk you’re comfortable with.

    A clear, step-by-step comparison using specific measures helps you make smart choices. This guide explains how to evaluate mutual funds in a simple way, perfect for both new and experienced Indian investors.

    Why Compare Mutual Funds?

    Comparing mutual funds is about finding one that matches your needs, not just chasing the highest returns. It means looking at performance, costs, risks, and what the fund invests in. This ensures you pick a fund that fits your financial plans.

    Key Measures to Look At

    Here are the main things to check when comparing mutual funds:

    Past Performance

    Look at how the fund has done over different periods—like 1 year, 3 years, 5 years, or since it started. But don’t rely only on these numbers.  

    For example, HDFC Flexi Cap Fund might show an 18% return last year, while another fund has 16%. The 16% fund could be better if it’s more stable and less risky.

    Comparison to a Benchmark

    Every fund has a standard to measure against, like the Nifty 50 for large-cap funds. A good fund should do better than its benchmark over time.  

    If a mid-cap fund doesn’t beat the Nifty Midcap 150, it might mean the fund’s stock choices or fees are holding it back.

    Expense Ratio

    This is the yearly fee you pay, shown as a percentage of your investment. A lower fee means more money stays in your pocket, especially for long-term investments like SIPs.  

    Say Fund A charges 1% and Fund B charges 1.5%. That 0.5% difference might seem small, but over 10 years, it could cost you thousands of rupees.

    Risk Measures: Sharpe, Alpha, and Beta

    ●  Sharpe Ratio: Shows how much return you get for the risk taken. Higher is better.  
    ●  Alpha: Tells you if the fund manager beats the market with smart picks.  
    ●  Beta: Shows how much the fund’s value swings compared to the market. A beta of 1.1 means it’s 10% more up-and-down than the market.  
    These help you see if a fund’s returns are worth its risks.

    What’s Inside the Fund

    Check the sectors and companies the fund invests in. If you already own tech stocks elsewhere, adding a tech-heavy fund might make your investments too similar.  
    Look at the top 10 holdings and whether the fund focuses on large, small, or foreign companies for balance.

    Fund Manager’s Track Record

    A skilled manager can make a big difference. Those who’ve handled funds through good and bad market times often make better decisions.  
    Check how long the current manager has run the fund and if it’s done well under them.

    Exit Fees and Other Costs

    Some funds charge a fee if you withdraw money early, often within a year. If you might need your money soon, watch for these fees and other costs that could reduce your returns.

    Tools to Help You Compare

    These tools make comparing funds easier:

    ●  Online Platforms: Investment platforms let you compare up to four funds at once, showing their value, returns, risks, and fees.  
    ●  Benchmark Tools: Screeners from Fidelity or MarketWatch give detailed info on performance and stability.  
    ●  Ratings: Morningstar or Lipper ratings provide a quick look at a fund’s long-term performance, but don’t rely only on these.

    Example: Comparing Two Large-Cap Funds

    Here’s a comparison of two large-cap funds:

    Measure Fund A Fund B
    1-Year Return 12% 11.5%
    3-Year Average Return 15% 14.8%
    Expense Ratio 1.2% 1.4%
    Sharpe Ratio 1.1 0.9
    Alpha +1.5% +1.0%
    Beta 0.95 1.05
    Top Holdings Overlap 65% 70%
    Manager’s Years 7 years 3 years

    Fund A looks stronger—it has better returns for the risk, lower fees, and less price swings (lower beta). Plus, its manager has more experience, making it a solid choice.

    Tips for Indian Investors

    ●  If you’re investing monthly, focus on SIP returns, not one-time investment results. 
    ●  Don’t trust social media buzz or tips from influencers—they might not be reliable. 
    ●  Choose Direct Plans over Regular Plans to avoid extra fees. 
    ●  Pick a fund that fits your goals, like saving for retirement, education, or short-term needs.

    Mistakes to Avoid

    Steer clear of these common errors: 
    ●  Only Looking at Returns: Past gains don’t promise future wins. 
    ●  Ignoring Risk: High returns aren’t great if the fund’s too unpredictable. 
    ●  Forgetting Fees: A cheaper fund can beat a pricier one over time. 
    ●  Not Checking Holdings: Too much in one sector increases risk. 
    ●  Trusting Ratings Alone: Ratings change often, so dig deeper. 
    ●  Skipping Factsheets: These explain the fund’s strategy and changes. 
    ●  Ignoring Fund Size: Very large funds might struggle to keep outperforming.

    Steps to Compare Mutual Funds 
    Follow these steps for a clear comparison: 
    ●  Choose funds from the same type (e.g., large-cap equity). 
    ●  Use tools to check performance, fees, and risks. 
    ●  Compare measures side by side. 
    ●  Look at the fund’s investments for variety. 
    ●  Check the manager’s experience. 
    ●  Include all fees in your decision. 
    ●  Pick a fund that matches your goals, timeline, and risk comfort.

    Conclusion: Invest with Confidence

    The reason to compare mutual funds is to find the right fit for your financial goals, risk level, and investment timeline. By checking performance, fees, risks, and what’s inside the fund, you get a clear picture of your options. 
    Whether you’re investing through SIPs or a one-time amount, using these steps and tools helps you choose wisely. Take your time, use the resources available, and build a strong investment plan.