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Category: MAM

  • Pulse Candy rolls out AI-powered tribute to Rath Yatra with ‘Pulse of India’ campaign

    Pulse Candy rolls out AI-powered tribute to Rath Yatra with ‘Pulse of India’ campaign

    MUMBAI: Pulse Candy, the tongue-tingling treat from the house of DS Group, has unwrapped another tech-led cultural offering — this time paying homage to one of India’s most iconic festivals. With ‘Jagannath Rath Yatra – The Pulse of India’, the brand launches an AI-crafted campaign that brings alive the devotion, mythology, and massive spectacle of the sacred Puri chariot festival.

    Running from 25 June to 2 July across Meta, YouTube, and X, the campaign’s centrepiece is a richly visualised film that reimagines the celestial tale of Lord Krishna’s transformation into Lord Jagannath and the mystique of Daru Brahma. The AI-powered storytelling gives the centuries-old spiritual saga a contemporary, cinematic sheen — perfect for today’s scroll-happy viewer.

    The build-up includes a “Did You Know?” trivia blitz across platforms, serving up festival nuggets and mythological morsels to spark curiosity and cultural chatter.

    This campaign follows the brand’s previous AI-led forays into Mahakumbh and Ganesh Chaturthi, cementing Pulse’s position as more than just a candy — but a curator of India’s cultural soul.

    Speaking about the campaign, DS Group senior general manager, marketing, confectionery, Arvind Kumar said, “Pulse is more than just a candy. It is a reflection of India’s culture and spirit. Through this campaign, DS Group’s Pulse Candy is not only honouring the cultural heartbeat of Odisha but also bringing it alive for a new generation through the power of AI storytelling. The Rath Yatra is a traditional spectacle and we’re proud to be celebrating it in a way that connects tradition with technology.”

    Launched in 2015, Pulse has ruled the hard-boiled candy category for nearly a decade. And with every marketing innovation, it proves it knows not just what tickles the tongue — but also what moves the heart.

    From flavour bombs to festival feels, Pulse continues to be, quite literally, the Pulse of India.

  • Konica Minolta rides the rails with metro takeover across six Indian cities

    Konica Minolta rides the rails with metro takeover across six Indian cities

    MUMBAI: Konica Minolta Business Solutions India is going full steam ahead with the second phase of its high-impact, high-visibility brand campaign — and this time, it’s hitting the metro tracks.

    After testing the waters in Delhi and Mumbai earlier this year, the digital printing powerhouse is now scaling its campaign across six metros: Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata. Seven fully branded metro trains — decked out inside and out — will carry the company’s messaging to millions of daily commuters starting 23 June.

    Under the themes ‘Shaping New Heights, Together’ and ‘India Prints on Konica Minolta’, the campaign turns everyday train rides into rolling billboards. While exteriors deliver striking brand visuals to city dwellers, the interiors feature immersive storytelling, showcasing Konica Minolta’s range of digital print and business solutions.

    On this, Konica Minolta Business Solutions India Pvt. Ltd. managing director, Katsuhisa Asari said, “With this expansive branding exercise rollout, we are entering a significant phase of brand awareness across India’s most dynamic cities. Each train we brand is a mobile showcase of our technological edge. For our customers and our stakeholders, this signals that Konica Minolta is ready for the next phase of growth in India that is deeper, more integrated, and sharply aligned with the evolving business needs of tomorrow.”

    This ambitious rollout adds serious heft to the company’s branding arsenal, building on earlier initiatives like Digital OOH, One PowerHouse, and Print Xpress. For Konica Minolta, it’s not just about printing — it’s about imprinting itself on the country’s business fabric, one metro ride at a time.

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  • Trust fund rally as mutual industry eyes Rs 100 lakh crore with caution

    Trust fund rally as mutual industry eyes Rs 100 lakh crore with caution

    MUMBAI:If India’s mutual fund industry were a blockbuster, it would now be at its intermission Rs 100 lakh crore down, and another Rs 100 lakh crore to go. That was the spirit animating the fourth edition of the Moneycontrol Mutual Fund Summit in Mumbai, where the country’s top fund managers, regulators, and market veterans converged to chart a responsible roadmap to the next trillion-dollar milestone.

    The big number Rs 100 lakh crore in AUM (Assets Under Management) is no longer a pipe dream. But as SEBI Whole-Time Member Amarjeet Singh warned in his keynote, with great inflows come great responsibilities. “People are trusting mutual funds with their money, and that trust should not be disturbed,” he said. “Growing the right and responsible way becomes very important.”

    That note of caution echoed across the summit, where talk veered from geopolitics to granularity, inflation to inclusion. HDFC AMC MD & CEO Navneet Munot offered a moral compass: “Truth is the foundation, transparency is the path, and True North can be like our compass.” He praised SEBI’s “co-creative” approach to regulation, one that encourages dialogue, not duels.

    Liquidity, not just logic, remains the dominant force in markets, observed Axis AMC CIO Ashish Gupta. “No market is insulated from global risk trade or geopolitics. But liquidity continues to be the biggest driver of asset prices.”

    With fund launches, especially thematic ones, flooding the market, the panel agreed that innovation must be balanced with investor education. “We’ve created many pieces like Lego. What’s missing is education,” said Edelweiss AMC MD & CEO Radhika Gupta. “We need to tell people kaunsa mutual fund sahi hai which one fits their goals.”

    Gupta also hailed SEBI’s nod to Social Impact Funds as “forward-looking”, opening the doors for ethical investing in India’s evolving MF landscape.

    Meanwhile SBI Mutual Fund deputy MD & joint CEO D P Singh reminded the audience that education is also about action. “We’re powering platforms like mutualfundskyusahihai.com to take investor awareness to the next level.”

    One number got heads nodding: Kotak AMC’s Nilesh Shah pointed out that India has nearly 30 crore vehicle owners but just 5.5 crore mutual fund investors. “The next leg of growth is clearly in Bharat,” he said, emphasising the need to tap into smaller towns and first-time investors.

    The summit closed with a call for balance. More innovation, but with integrity. More investors, but through inclusion. And more funds, but built on fundamentals. With Rs 100 lakh crore already clocked, the mutual fund industry isn’t just managing wealth anymore, it’s managing trust.

    And in this next chapter of financial deepening, India’s mutual fund fraternity knows the best returns will come not just from markets, but from meaning.

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  • Ipsos buys into behavioural brilliance with The BVA Family acquisition

    Ipsos buys into behavioural brilliance with The BVA Family acquisition

    MUMBAI : Ipsos has officially acquired The BVA Family, ticking off all regulatory boxes and marking a major move to bulk up its capabilities in customer experience, behavioural science, and public sector research. The deal, finalised after consultations with employee reps in France and competition greenlights, adds muscle not just at home, but also in the UK and Italy.

    With this acquisition, Ipsos gains a sharp edge in point-of-sale behaviour analysis and government services research — areas where BVA has carved a name for itself. Of particular note is BVA’s behavioural science-led approach and its globally respected packaging research arm, Prs in Vivo.

    Ipsos CEO Ben Page stated, “We are delighted to welcome The BVA Family teams to Ipsos. They now benefit from our global infrastructure, and the opportunities our scale brings them, while our clients will have access to new, innovative solutions. With our strong cultural fit and complementary set of services, we are poised to deliver even greater value to the businesses and organizations we serve.”

    The BVA Family chairmen Gerard Lopez and Pascal Gaudin added, “We are pleased to join forces with Ipsos, one of the world leaders in market research. This partnership allows us to leverage its international presence and solid competencies, significantly enhancing our capabilities to provide cutting-edge analysis and understanding of society and markets to our clients.” Ipsos France will now operate under the name Ipsos Bva, while the teams in Italy will use the name Ipsos Doxa. In the UK, BDRC will operate under the Ipsos brand.

    The acquisition allows Ipsos to scale up BVA’s methodologies and deploy them across its wider international footprint, signalling a serious intent to lead in the evolving landscape of human-centric research.

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  • HDFC Life heads East with new campaign starring Abir Chatterjee

    HDFC Life heads East with new campaign starring Abir Chatterjee

    Mumbai: HDFC Life is going local to go deeper. The private life insurance major has rolled out a fresh regional campaign across West Bengal and Odisha, urging consumers to “enjoy today while planning for your family’s tomorrow.” Fronted by Bengali film star Abir Chatterjee, the campaign blends cultural insight with financial foresight.

    Following the success of its southern India campaign in 2023, which helped the brand notch up visibility and engagement in Tamil Nadu, Karnataka, and beyond, HDFC Life is now zooming in on the East — where aspirations for a better lifestyle are rising fast. From holidays to festivals to family outings, consumer research shows that people here prioritise living well — but not at the cost of long-term security.

    That’s where HDFC Life steps in. The new film features Chatterjee reflecting on his childhood joys while quietly ensuring his own family’s future is protected. The pitch is clear: you can live life king-size, but not without a plan.

    Speaking about the campaign, HDFC Life head – marketing, Pritika Shah said, “India is a culturally diverse country. To reach out to such audiences across different regions, it is important to connect through cultural nuances and regional references, tailored towards their financial priorities and mindset. This has been the core thought behind our region-focused strategy.

    With this regional push, HDFC Life isn’t just selling policies — it’s packaging peace of mind with cultural context.

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  • Sunfeast Marie Light brings cool comfort to Rath Yatra with ‘Surya Vardaan’ caps

    Sunfeast Marie Light brings cool comfort to Rath Yatra with ‘Surya Vardaan’ caps

    MUMBAI: In a heartfelt tribute to faith and fortitude, Sunfeast Marie Light stepped into the spiritual fervour of Rath Yatra 2025 with a campaign that was equal parts thoughtful and innovative. Dubbed Surya Vardaan, the biscuit brand offered cooling caps to thousands of devotees walking miles under the scorching sun.

    Crafted with sandalwood and a unique menthol layer that activates on exposure to sunlight, the Surya Vardaan caps turned harsh rays into waves of soothing relief. As pilgrims followed the chariots of Lord Jagannath, Balabhadra, and Subhadra through Puri’s sweltering streets, the caps delivered more than just physical comfort, they became wearable symbols of care and community.

    ITC Ltd. chief operating officer, biscuits & cakes cluster, foods division, Ali Harris Shere commented “The sun, which symbolizes energy, vitality, and life, is central to our brand. At Sunfeast Marie Light, our biscuits are made from sun-kissed wheat, and we carry that spirit of warmth and care into everything we do. The Surya Vardaan cap is our way of honouring tradition while offering thoughtful comfort to the Puri Rath Yatra devotees”

    The experience zones set up along the route saw thousands gratefully donning the caps, embracing the blend of spiritual symbolism and smart design. Lending star power to the initiative was popular Odia actress Archita Sahu, who participated in the festivities and distributed caps to devotees with folded hands and a beaming smile.

    This quiet act of brand devotion, as much rooted in empathy as engagement, offered a timely reminder: sometimes, the smallest gestures like staying cool on a sun-drenched pilgrimage can carry the most divine intent.

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  • How Vijaya Diagnostics Offers Fast and Accurate MRI Scans

    How Vijaya Diagnostics Offers Fast and Accurate MRI Scans

    PUNE : Vijaya Diagnostics, a leading name in healthcare diagnostics, has been making waves in the medical imaging industry by providing fast, reliable, and highly accurate MRI scans to patients across Pune and beyond. With an emphasis on affordability, expertise, and convenience, the company offers advanced MRI imaging services at competitive rates without compromising on quality. As one of the foremost diagnostic centres in the region, Vijaya Diagnostics has been building a reputation for excellence, providing a seamless MRI scanning experience to its ever-growing customer base.

    The Importance of MRI Scans

    Magnetic Resonance Imaging (MRI) is an essential diagnostic tool used to get detailed images of the inside of the body. MRI scans are crucial for diagnosing a variety of conditions ranging from neurological disorders, joint issues, to muscle injuries, and more. Ensuring timely and accurate MRI results is vital for patients to get the treatment they need as early as possible. At Vijaya Diagnostics, they understand the significance of delivering accurate results quickly to assist doctors in making informed decisions about treatment.

    Why Choose Vijaya Diagnostics for MRI Scans?

    Vijaya Diagnostics stands out from the competition in several key areas. Here are some of the advantages that patients can expect when they choose Vijaya Diagnostics for their MRI scans:

    1. Affordable MRI Scan Costs

    Vijaya Diagnostics offers some of the most competitive MRI scan prices in the region, ensuring that patients do not have to break the bank to access high-quality imaging services. The centre provides transparent pricing, with no hidden fees, making it easy for individuals to make informed decisions about their health without worrying about the cost of the test. Whether it’s for a brain MRI, spine MRI, or any other body part, patients can be assured of receiving affordable and reliable diagnostic services.

    2. A Team of Highly Experienced Professionals

    Vijaya Diagnostics boasts a team of over 200 radiologists who specialise in interpreting MRI scan in Pune with a high level of accuracy. Their collective experience and expertise help ensure that all reports are comprehensive and precise, allowing doctors to make the best possible decisions for patient care. This collaborative approach between highly skilled professionals plays a crucial role in offering a complete diagnostic service.

    3. Convenient Location with Over 140+ Centres

    With a network of more than 140 diagnostic centres spread across 20 cities, Vijaya Diagnostics makes it easier for patients to access quality MRI scans. For residents of Pune, it is a matter of convenience to find an MRI centre near them. The extensive network allows the centre to cater to a wide patient base, reducing wait times and providing fast access to essential medical imaging services. Whether patients are located in the heart of the city or in surrounding areas, Vijaya Diagnostics offers accessible and dependable services to meet their needs.

    4. Home Sample Collection for Blood Tests

    In addition to offering state-of-the-art MRI services, Vijaya Diagnostics also provides home sample collection services for complementary blood tests. This means patients can complete their blood tests from the comfort of their homes, ensuring added convenience and reducing the stress associated with multiple trips to the diagnostic centre. This service is particularly beneficial for patients who may have mobility issues or those seeking a more convenient healthcare experience.

    Quality Assurance: Why Fast Results Matter

    At Vijaya Diagnostics, speed does not come at the cost of accuracy. MRI scans are carried out using cutting-edge equipment that provides high-resolution imaging and fast processing. The centre’s radiologists work diligently to produce accurate results quickly, ensuring patients don’t have to wait long for their reports. In a medical emergency, timely access to MRI results can be crucial in determining the best course of action for a patient’s treatment. With a strong commitment to providing swift yet precise diagnostic services, Vijaya Diagnostics is able to play an essential role in expediting healthcare decisions.

    Affordable MRI Tests: Transparent Pricing and Packages

    Vijaya Diagnostics understands that cost is an important consideration for many patients when seeking MRI services. The centre offers affordable MRI tests across various body parts, with transparent pricing structures for different MRI scans. Whether it is a brain MRI or an MRI of the spine, the prices are designed to be budget-friendly without compromising on the quality of the imaging service provided. This focus on affordability has made Vijaya Diagnostics a popular choice for those seeking high-quality yet reasonably priced MRI tests in Pune.

    Convenient Online Booking and Fast Appointment Scheduling

    In today’s fast-paced world, convenience plays a significant role in patient satisfaction. Vijaya Diagnostics offers a user-friendly online booking system, allowing patients to schedule their MRI scan in Hyderabad or Pune at a time that suits them best. This eliminates the need for long queues and waiting times. Whether patients need an appointment on the same day or at a later time, the centre’s efficient online booking platform ensures that appointments are booked quickly, and patients are attended to promptly.

    Locations Across India: Find a Centre Near You

    For those searching for a reliable MRI scan centre in their locality, Vijaya Diagnostics has a number of locations available for easy access. With multiple centres spread across the country, finding a nearby diagnostic centre is simple and convenient. Whether you’re based in the bustling centre of Pune or in its more suburban regions, Vijaya Diagnostics ensures that you can access their professional services with ease. If you’re looking for a diagnostic centre near you, simply visit the Vijaya Diagnostics website to find the closest location and book your MRI scan appointment in just a few clicks.

    The Growing Trust of Patients Across Pune and Beyond

    Vijaya Diagnostics has built its reputation on providing patients with high-quality imaging services they can trust. The centre’s focus on customer satisfaction, professional excellence, and affordable pricing has led to a growing base of loyal customers. Word-of-mouth recommendations from satisfied patients have contributed to the centre’s increasing popularity, not only in Pune but also in other cities where its centres are located. This growing trust in Vijaya Diagnostics highlights the commitment of the centre to consistently delivering excellent healthcare services.

    Conclusion: A Trusted Partner for Your MRI Scan Needs

    If you’re looking for a reliable, affordable, and professional MRI scan service in Pune, Vijaya Diagnostics is the name to trust. With competitive pricing, expert staff, advanced technology, and a vast network of diagnostic centres, Vijaya Diagnostics ensures that every patient receives fast, accurate, and affordable MRI services. For the best in diagnostic care, turn to Vijaya Diagnostics, where quality and convenience meet to support your health needs. 
     

  • Wired for Success as Namrata Mehra Joins Sterlite Group’s Power Play

    Wired for Success as Namrata Mehra Joins Sterlite Group’s Power Play

    MUMBAI: When it comes to powering up brands as well as grids, Sterlite is pulling no punches. The diversified energy and infrastructure group has roped in marketing veteran Namrata Mehra as head of brand, Marketing & Communication Strategy for its key businesses, Sterlite Electric, Resonia Ltd. and Serentica Renewables.

    With nearly 25 years of experience under her belt, Mehra is expected to drive brand positioning, storytelling, performance marketing, and internal communications across all three arms of the group. From media relations to digital strategy, she will now be at the helm of shaping the strategic narrative for a group that’s fast becoming a critical cog in India’s energy transformation.

    Mehra, who previously led brand and sustainability efforts at Godrej Properties, brings a multidisciplinary edge to the table. Her career spans communications, ESG, project execution, design thinking, and customer-centric strategy tools now being deployed to energise Sterlite’s presence across the power and renewables ecosystem.

    “We’re happy to have Namrata on board,” said Sterlite Group group CHRO and group chief of marketing & communications Ruhie Pande. “Her diverse expertise will help us enhance our overall corporate reputation and bring sharper focus to our brand-building efforts.”

    Thrilled to take charge, Mehra said, “Sterlite Group’s commitment to shaping India’s power infrastructure is both inspiring and ambitious. I look forward to crafting distinct positioning and impactful communication for each of our brands as we grow.”

    Armed with a master’s degree in Marketing & Strategy from the Indian School of Business (ISB), Mehra steps into a role that spans sectors traditional power transmission through Resonia, product innovation via Sterlite Electric, and clean energy growth with Serentica.

    From cables to conversations, and grids to brand grids, it looks like Mehra’s next chapter will be anything but static.

  • NeoNiche cooks up a fresh chapter with Butterfly Appliances’ brand reboot

    NeoNiche cooks up a fresh chapter with Butterfly Appliances’ brand reboot

    MUMBAI: NeoNiche Events has whipped up yet another brand spectacle, this time teaming up with Butterfly Appliances to script a high-voltage brand refresh and product launch. And it wasn’t just about setting the stage — it was about reimagining the brand from the ground up.

    From big-picture planning to pixel-perfect execution, NeoNiche took the reins across strategy, storytelling, design, and delivery.

    “Partnering with Butterfly was a meaningful collaboration in a sector where brand trust, design sensibility, and everyday relevance matter deeply. This logo launch wasn’t just about unveiling a new identity; it was about shaping a new chapter — for Butterfly and for NeoNiche — as we bring experiential storytelling into homes and lifestyles.” NeoNiche Integrated Solutions founder & CEO, Prateek Kumar.

    The launch wasn’t just a corporate event. It was a sensorial brand experience, crafted to mirror Butterfly’s transformation from trusted cookware to smart, stylish, and future-ready home appliances.

    With this activation, NeoNiche reinforced its rep as an agency that doesn’t just bring the brief to life — it elevates it.
     

  • Adani tops growth charts with 82 per cent brand value surge

    Adani tops growth charts with 82 per cent brand value surge

    MUMBAI: The Adani Group has gone from strength to superbrand, topping the growth charts with a jaw-dropping 82 per cent spike in brand valuation — the highest among India’s top 100 brands in 2025, according to Brand Finance’s annual rankings.

    Brand Adani’s value has surged from $3.55 billion in 2024 to $6.46 billion (Rs 55,000 crore) this year, marking an increase larger than its entire 2023 valuation. That’s not just growth — that’s compounding on steroids.

    The jump has propelled Adani three notches up the rankings, landing it at No. 13 on the coveted list, up from 16 last year. The report attributes this leap to the Group’s strategic clarity, resilience in the face of global volatility, and commitment to sustainable growth — a rare trifecta in today’s corporate climate.

    Meanwhile, Tata Group cemented its throne as India’s most valuable brand, becoming the first Indian brand ever to breach the $30 billion mark. It continues to lead the pack on sustainability perception value, while Infosys tops the charts in positive gap value – a measure of consumer trust outperforming expectations.

    Luxury hotel chain Taj held onto its title as India’s strongest brand with a AAA+ rating and a brand strength index (BSI) score of 92.2/100.

    Food delivery major Zomato also made its debut in the top 50, riding on strong brand equity among urban consumers.

    The 2025 edition of the Brand Finance India 100 saw double-digit growth across the top 10 brands, including Infosys, LIC, Hdfc and Reliance, indicating that India’s brandscape is not just expanding – it’s accelerating.

    In a year where perception met performance, Adani’s sharp rise signals that brand value in India is increasingly built on scale, strategy, and sustainable swagger.

    Speaking on the same, Brand Finance’s MD Asia Pacific, Alex Haigh said, “Adani emerged as the fastest-growing Indian brand in 2025. In our assessment, brand Adani’s rise is underpinned by its strong financial performance coupled with high brand equity scores. It is a clear reflection of their investment in integrated infrastructure and the renewables sector.”