ITV

Category: MAM

  • Rahul Rajput takes the hot seat as VP–Investment at Dentsu India

    Rahul Rajput takes the hot seat as VP–Investment at Dentsu India

    MUMBAI: Dentsu India has elevated Rahul Rajput to vice president–investment, a move that cements his position as a key driver of the network’s media buying and planning muscle. The promotion comes after a one-year stint as associate vice president, during which Rajput steered the ship on high-stakes investment deals and cross-platform campaigns.

    Based in Gurugram, Rajput brings over a decade of experience to the role, including a six-year run at Dentsu Aegis Network as investment director and nearly three years at Mindshare, where he held the title of director–The Exchange. His career began at VivaKi and Havas Media, where he sharpened his chops as a media buyer.

    A self-described music enthusiast and natural networker, Rajput blends strategic thinking with people-first leadership. His mantra? “Everyone you meet has something to teach you.”

    With India’s digital and TV adex in flux, Dentsu’s bet on Rajput signals its intent to double down on smart, agile investment leadership in the months ahead.

  • Asian Paints taps Telugu TV glam for latest shade guide ‘Gruhashobha’

    Asian Paints taps Telugu TV glam for latest shade guide ‘Gruhashobha’

    MUMBAI: Asian Paints is adding a stroke of serial-style flair to your home with its latest launch, Tractor Emulsion Gruhashobha – a region-specific colour guide inspired by the vibrant sets of hit Telugu TV serials. In a bold crossover between décor and daily drama, the brand has teamed up with Star Maa to turn the look and feel of shows like Karthika Deepam 2, Gunde Ninda Gudi Gantalu, and Intinti Ramayanam into real-world inspiration for home interiors.

    With leading ladies Deepa, Meena and Avani as visual muses, played by fan favourites Premi Vishwanath, Amulya Gowda, and Pallavi Ramisetty. The guide taps into the cultural pulse of Andhra Pradesh and Telangana, where television isn’t just watched, it’s lived.

    The trio of serials already reaches 55 million viewers, covering 62 per cent of monthly audience reach across the Telugu-speaking belt via Star Maa and JioCinema. Riding that emotional connection, Gruhashobha transforms on-screen aesthetics into a curated guide of 65 colour combos, complete with room-specific stencils, styling tips, and visual mockups, all built around Asian Paints’ Tractor Emulsion.

    Known for its anti-fade finish, budget-friendly pricing, and four-year warranty, Tractor Emulsion is a go-to choice for middle-class households and now, it comes wrapped in serial-style stardust. From glossy staircases to pastel bedrooms seen on-screen, the colour guide lets consumers visualise the same in their own homes, adding a cinematic twist to everyday design.

    With over 2,000 shades, Tractor Emulsion already offers scale, but Gruhashobha turns that into something intimate, familiar, and hyperlocal. This launch is yet another masterstroke in Asian Paints’ eight-decade-long journey of blending consumer insight with cultural connection proving once again that India’s favourite colour palette often begins with what’s playing on screen.

  • Nom Nom goes full throttle in Mumbai with train wraps, jingles and autos in tow

    Nom Nom goes full throttle in Mumbai with train wraps, jingles and autos in tow

    MUMBAI: Nom Nom Express, the Pan-Asian quick service brand from Aspect Hospitality, is cooking up more than just noodles — it’s whipping up citywide visibility with a full-bodied marketing blitz as it eyes 51 outlets by July 2025. Already at 27 locations across Mumbai, Pune, and Hyderabad, the brand’s campaign signals a no-holds-barred push across Mumbai’s most trafficked arteries- rail, road, radio and reels.

    Starting 1 June, Mumbai has seen a delicious takeover. Three fully wrapped local trains on the Western, Central, and Harbour lines now double as rolling billboards, targeting the city’s busiest commuter corridors. Branded BEST and Thane buses now glide through South Mumbai, Western suburbs, Navi Mumbai, and Thane, while 750+ auto-rickshaws across Bandra, Thane, and Navi Mumbai bring street-level sizzle to the campaign.

    Meanwhile, a catchy Nom Nom jingle is hitting airwaves on Ishq FM, Red FM, and Magic FM, accompanied by seven daily RJ shoutouts per station, all during prime hours (8 AM–12 PM). Over on the digital dial, Spotify and JioSaavn ads have already hit 5 million impressions, helping the campaign strike a high-decibel note with urban snackers on the go.

    From office-bound commuters to radio-tuned road warriors, the message is clear: Nom Nom is on the move and it’s not just your lunchbox that’s getting an upgrade.

    Aspect Global Ventures executive chairperson Aksha Kamboj said, “Nom Nom Express reflects how we see the future of food — fast, fresh, flavourful, and deeply local in its relevance. Our goal has always been to build purposeful brands that don’t just exist digitally, but integrate seamlessly into the rhythm of everyday life. This campaign was crafted with that exact intent — to show up where our consumers are, in moments that matter, with a brand that feels familiar, aspirational, and rooted in culture.”

    Aspect Hospitality managing director Hitesh Keswani said, “Nom Nom Express is more than just a QSR — it’s a movement to bring comforting, high-quality Asian food to people where they actually live their lives: in traffic, on their commute, or at home. We’ve seen incredible momentum already, and this campaign is just the beginning. The early response has validated our thinking. And we’re just getting started.”  

    By weaving hyperlocal execution into a metro-wide rollout, Nom Nom Express isn’t just feeding appetites, it’s stirring up recall, one train wrap and one jingle at a time. The QSR brand is fast becoming a fixture in Mumbai’s culinary and commuter map, proving that when it comes to food-on-the-go, pan-Asian is having a moment and Nom Nom’s riding shotgun.

  • How to Choose the Right Family Term Insurance in Your 40s

    How to Choose the Right Family Term Insurance in Your 40s

    The best family term insurance plans help you and your loved ones in many ways. While it helps you plan your finances during your lifetime, it economically aids your family members after your demise. This is why everyone needs to invest in a good family term insurance policy. Thankfully, there are some excellent term insurance plans available in India from leading life insurance companies that allow you to realise your life insurance goals quite easily. Take a look at this article to know how you can structure your term insurance properly to have sufficient coverage for your family.

    Choosing the right term insurance plan in your 40s

    By the time you turn 40, you are married and have a family of young kids and, commonly, your elderly parents also depend on you financially. Hence, you need to have a good term protection, such as an INR 25 lakh term plan as a backup for your dependents, in case something were to happen to you. Here are some pointers to help you choose the best coverage:

    1. Assess your family’s financial needs in the long run

     First and foremost, you need to make a correct assessment of your family’s financial needs in the long run. You need to factor in your child’s education costs till he or she is about 21 years old. If you have multiple kids, then calculate accordingly. You also have to think about the household expenses after considering inflation. Next, you have to check your parents’ financial needs and how they would change with age. Once you have the figures with you, you can choose the right family term insurance for yourself.

    2. Calculate your debt liability

    Further, you have to calculate your debt liability. By the time you are 40, you must have bought a house, or taken a loan to buy a car, or opted for a business loan or personal loan. If you are still repaying the loans, you need to get term insurance that covers your debt. For example, if you have an outstanding home loan of about INR 25 lakhs, you should also get an INR 25 lakh term plan. If you die without repaying your debt, your family should be able to clear it with your term plan’s death benefit, without having to struggle financially.

    3. Your spouse’s or parents’ salary

    If you are the primary or only breadwinner of the family, your family term insurance plan should be big enough to substitute for your salary. However, if there are other sources of income in the family, such as your spouse’s income or the pension of your parents, you can adjust the term insurance proceeds accordingly. Also, you need to choose the correct payout method so that your family can benefit in a well-rounded manner. If you wish to give them a monthly income, opt for the staggered payout. If you want them to get all the money at once, go for the lump sum payout benefit.

    4. Medical needs

    Next, you need to keep the medical needs of your family members in mind. You can get a high coverage term insurance plan, such as an INR 25 lakh term plan, if your family members have special medical needs. You need to keep this in mind when choosing the best family term insurance plan. For example, if you have a family member who regularly needs to go for some special treatment for a specific health issue, you need to consider this cost in your calculation. After your demise, they should be able to pay for the medical bills without any hardships.

    5.  Other types of life insurance

    And finally, you need to factor in the other forms of life insurance you have. You may have a company-provided group term insurance cover. You may have a ULIP or a child plan. Keep the other life insurance products in your portfolio in mind when choosing a good family term insurance plan. This will help you to get the best and most effective term insurance cover, and you won’t end up overspending either. Hence, go over your financial portfolio, speak to your financial advisor and then choose the perfect family term insurance plan.

    To sum it up

    It is important to buy a family term insurance plan if you haven’t done it yet. In your 40s, you are at the peak of your familial responsibilities, and you must ensure your loved ones do not suffer after your death due to the loss of your income. This is why you need to get a large life insurance cover, such as an INR 25 lakh term plan. Keep all the points mentioned above in mind and choose a good plan from a good life insurance provider.

  • Pride of Cows campaign urges consumers to question their milk source

    Pride of Cows campaign urges consumers to question their milk source

    MUMBAI: When was the last time you questioned what’s really in your morning glass of milk? Pride of Cows wants you to ask loudly, publicly, and with purpose. In a bold moo-ve to reshape how Indians think about their daily dairy, Pride of Cows has launched a high-impact phase of its campaign “What’s the Source of Your Milk?”, roping in Faye D’Souza, Jatin Sapru, and Kamiya Jani to stir the conversation.

    At a time when food labels are slicker than the supply chains behind them, the brand is doubling down on radical transparency. Unlike most dairy players that rely on fragmented third-party networks, Pride of Cows sources milk exclusively from its own state-of-the-art farm near Pune. Here, over 5,000 cows are raised with global best practices, and milk is extracted through a fully automated, contactless system then delivered straight to consumers via a direct cold-chain, ensuring zero human touch from udder to doorstep.

    To take this message of traceability to the mainstream, Pride of Cows has tapped credible and familiar voices across media. Faye D’Souza, known for her no-nonsense journalism, lends gravitas to the campaign’s call for consumer awareness. Jatin Sapru, the ever-affable face of Indian sports broadcasting, adds relatability for modern families. Meanwhile, Curly Tales’ Kamiya Jani amplifies the brand’s journey through snackable content that blends storytelling with behind-the-scenes glimpses of farm life.

    “Consumers today want to know more than just what’s in their milk, they want to know where it comes from,” said Parag Milk Foods Ltd executive director Akshali Shah. “This campaign is about restoring trust in a category that’s long been clouded in mystery.”

    Backed by a 360-degree media rollout including print, digital, influencer collaborations, and immersive content, the campaign cuts through the clutter with one bold question: Are you drinking milk, or just marketing?

    With over 20,000 plus testimonials, a loyal premium consumer base, and growing urban curiosity around clean eating, Pride of Cows isn’t just selling milk, it’s bottling a belief system.

    In a world obsessed with food trends, this is a back-to-basics call to clarity. Because sometimes, asking where your milk comes from might just be the most nourishing question of all.

  • Runwal turns Worli gallery into immersive showcase of art and architecture

    Runwal turns Worli gallery into immersive showcase of art and architecture

    MUMBAI: If home is where the art is, then Runwal Raaya in Worli just became Mumbai’s newest masterpiece in motion. In a stunning blend of real estate and artistic expression, Runwal Realty, in collaboration with Tao Art Gallery, hosted The Voracious Visual, a one-of-a-kind art showcase that transformed the sales gallery of Runwal Raaya into a living, breathing exhibition of creativity. Held at the brand’s landmark 4-acre development in Worli, the event celebrated the meeting point of timeless architecture and contemporary Indian art.

    Staying true to its philosophy of “Building for Generations to Come,” Runwal used the space not just to sell homes but to spark emotion. Curated by Urvi Kothari of Tao Art Gallery, the show featured thought-provoking works by artists such as Jaideep Mehrotra, Kalpana Shah, Viraj Khanna, Hitesh Gilder, and more all displayed in dialogue with the building’s striking spatial design.

    With each canvas thoughtfully placed to echo and contrast with the environment, the evening invited guests to experience more than just form and structure, it was about feeling and storytelling. From layered textures to bold strokes, the event blurred the boundaries between gallery and home, between lifestyle and legacy.

    Adding sparkle to the affair, actor and art enthusiast Neha Dhupia attended alongside her husband Angad Bedi, lending the evening a dash of star power and charm.

    “For us, great homes and great art serve the same purpose: to inspire, to endure, and to elevate,” said Runwal Realty managing director Sandeep Runwal. “This partnership was about showcasing how deeply design and emotion are interwoven.”

    Tao creative director Sanjana Shah echoed the sentiment: “Art in intimate spaces like homes isn’t just décor, it’s identity. Our aim is to make more people see that real estate and art aren’t separate worlds; they’re deeply intertwined.”

    The evening closed with artist interactions and design conversations, a rare convergence of stakeholders from real estate, fine art, and lifestyle, all aligned in a singular vision that homes should be more than built structures; they should be galleries of lived experience.

    In a city of square footage and skyline wars, The Voracious Visual offered something richer: a glimpse into what happens when heart, heritage, and high design come together under one roof.

  • Buzz Makers fires on all cylinders with Golden Bullet’s latest brand film

    Buzz Makers fires on all cylinders with Golden Bullet’s latest brand film

    MUMBAI: Tools don’t win medals, but the right ones sure get you closer. In its latest high-calibre campaign, Golden Bullet teams up with Buzz Makers and Olympic sharpshooter Manu Bhaker to deliver a film that hits straight at the heart of craftsmanship and precision.

    Titled ‘Champions Choose The Best Tools’, the film isn’t just a slick slice of sports-meets-industry storytelling, it’s a metaphor in motion. With Bhaker embodying focus and finesse, the narrative draws a bold parallel between elite athletes and everyday professionals who rely on Golden Bullet’s tools to deliver perfection under pressure.

    Golden Bullet partners at Industrial Tools Corporation,  Kamal Kampani and Akash Kampani shared, “This film is a celebration of the unsung heroes who shape our nation with their skill and dedication. At Golden Bullet, we have always believed that the right tools are essential for achieving excellence. Partnering with Manu Bhaker and Buzz Makers has allowed us to bring this vision to life, and we hope the film inspires professionals across industries to keep raising the bar.”

    Buzz Makers founder Krishnaa D Jajoo shared, “When we partnered with Golden Bullet, we discovered that India is facing a growing shortage of skilled labour across industries — with worker well-being being a major concern. That insight shaped our campaign direction: showcasing how the right tools can truly empower professionals. Collaborating with a visionary client like Golden Bullet, and bringing in a champion like Manu Bhaker, made the message even more impactful. It’s a perfect alignment of purpose, performance, and partnership”

    From buzzing workshops to world-class arenas, the message is clear: excellence demands equipment that performs. Since 1963, Golden Bullet has stood by engineers, builders, and makers. Now, with Bhaker front and centre, it’s celebrating those who aim high and never miss.

  • Nash8 drops a manga bomb with Too Yumm! and Ananya Panday

    Nash8 drops a manga bomb with Too Yumm! and Ananya Panday

    MUMBAI: Nash8, the two-year-old rebel in India’s creative agency circuit, is turning heads and thumbing through manga to redefine digital-first storytelling. Its latest campaign for Too Yumm! K-Bomb, featuring Ananya Panday, is a full-blown manga-meets-masala moment crafted with Gen Z precision and platform-native flair.

    The campaign’s centrepiece is a short-form podcast in manga style, dropped straight into Instagram Reels, with Panday as a snappy, snack-obsessed alter ego. Vibrant visuals, QR-led real-world extensions, and billboard art channelled straight from Tokyo’s street corners. this wasn’t an ad, it was a digital universe.

    “Gen Z can smell a traditional ad from a mile away,” saID Nash8 founder and creative director, Nasheet Shadani. “For Too Yumm!, we created a universe that didn’t just reference manga — it lived and breathed it. We read over 50 manga books before we even started designing. That’s the kind of depth we try and bring to the table.”

    With clients like Urban Company, MakeMyTrip, Zee5, and NoBroker already under its belt, Nash8’s approach is crystal clear: no repurposed TVCs, just scroll-stopping, mood-board-ready stories that feel more vibe than pitch.

    In an industry still catching up to Gen Z’s attention span, Nash8 is proving that the future of advertising isn’t about shouting louder, it’s about speaking the right language, one perfectly placed frame at a time.

  • ITB India 2025 bets big on ‘The Business of Experience’ to woo next-gen travellers

    ITB India 2025 bets big on ‘The Business of Experience’ to woo next-gen travellers

    MUMBAI: India’s biggest B2B travel show is getting a sensory upgrade. ITB India 2025 is set to return with a bang from 2–4 September at Mumbai’s Jio World Convention Centre, rolling out a brand-new theme: “The Business of Experience: Curated Travel for Targeted Growth.” Co-located with Mice Show India and Travel Tech India, this year’s edition is poised to spotlight niche, high-touch travel that promises to pamper the senses and delight the algorithms.

    Organised by Messe Berlin Asia Pacific, the show will see 400+ exhibitors, 600+ qualified buyers, and over 8,000 attendees, representing the full breadth of travel, from wellness and culture to cinematic and spiritual getaways.

    With 400+ exhibitors, 600+ qualified buyers, and over 8,000 attendees expected, ITB India 2025 will present niche travel experiences—from wellness escapes and cinematic journeys to spiritual and cultural explorations. Key participants include tourism boards from countries such as India, Italy, Japan, Malaysia (Sarawak), Kenya, and Sri Lanka, alongside leading hotels, DMCs, airlines, and travel tech providers.

    “India and South Asia are evolving into experience-first travel markets. ITB India 2025 is a catalyst for innovation and strategic partnerships to meet this growing demand,” said Messe Berlin Asia Pacific executive director Darren Seah.

    Confirmed tourism boards hail from India, Italy, Japan, Malaysia (Sarawak), Kenya, and Sri Lanka, alongside a stellar cast of airlines, hotels, DMCs, and tech innovators.

    Exhibitors can snag discounted rates till 15 July 2025, while trade visitors can enjoy super early bird offers until 25 July 2025.

    With India’s experiential travel scene heating up, ITB India 2025 promises to be more than just a trade show, it’s a trip in itself.