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Category: MAM

  • Hyundai revs up Aura lineup with wallet-friendly S AMT variant

    Hyundai revs up Aura lineup with wallet-friendly S AMT variant

    MUMBAI: Hyundai Motor India Ltd (HMIL) is shifting gears on accessibility, adding a fresh variant to its popular sedan range — the Hyundai Aura S AMT. With this move, the brand brings its advanced automated manual transmission (AMT) to a broader swathe of young Indian buyers hungry for style, convenience, and comfort, without breaking the bank.

    Commenting on the introduction of the new variant,  Hyundai Motor India Ltd whole-time director and chief operating officer, Tarun Garg said, “At HMIL, we are committed to making smart mobility accessible to a wider set of customers. The introduction of advanced AMT transmission in Hyundai Aura S AMT reflects our continuous efforts to democratize technology and enhance convenience for customers. With this introduction, we aim to redefine the value proposition in the entry segment by offering superior comfort, safety, performance and convenience at an affordable price.”

    Powered by the punchy 1.2-litre Kappa petrol engine, the new S AMT variant is tailor-made for urban drivers seeking a smoother commute without the price tag of a full-blown automatic.

    The S AMT packs a solid safety and feature punch, including:

    ●    Electronic Stability Control (ESC)

    ●    Hill Start Assist Control (HAC)

    ●    Six airbags

    ●    LED daytime running lamps (DRLs)

    ●    Tyre Pressure Monitoring System (Highline)

    ●    Electrically folding ORVMs with integrated turn indicators

    With its slick combo of practicality and premium touches, Hyundai’s latest launch is a clear play to seduce value-driven sedan buyers looking to swap gear-grinding for easy cruising.

    The Aura S AMT joins a line-up that continues to grow on Indian roads, now with a little more automation and a lot more allure.

  • Huella sets the open web on fire with AIgnite

    Huella sets the open web on fire with AIgnite

    MUMBAI: In a sizzling debut at the iMedia Brand Summit in Goa, ad-tech disruptor Huella Services pulled back the curtain on AIgnite, a bold new ad intelligence platform that claims to both outsmart native and outperform display on the open web.

    Where banner ads go to die and native formats run out of steam, AIgnite breathes new life, transforming a single brand asset into thousands of real-time creative variants across display, video, and native. The platform is built on live AI optimisation that adapts mid-campaign, identifying high-performers 4.2x faster than traditional methods.

    Commenting on the launch of AIgnite, Huella Services co-founder & CEO Prrincey Roy said, “AIgnite isn’t built to run the same race as native or display. It is designed to re-draw the track entirely. AIgnite is not a layer of AI stitched onto old systems, it is built ground-up with intelligence in its core. From how creatives are developed, to how they’re deployed, optimised, and scaled every step is powered by AI. And with Agentic AI, even decisions around media planning and reporting are real-time and recommendation-led, plugged with various supply pipes. We have launched something that doesn’t just respond to briefs — it multiplies them. AIgnite outsmarts native and outperforms display because it puts creativity back in control — intelligently, and unapologetically.”

    Early pilots show CTR surges of over 5 per cent, a staggering leap from the industry’s 0.46 per cent average, with campaign lifespans stretching by an extra 3.2 weeks. It’s not just smarter, it’s hungrier, leaner, and lightning-fast, with creative go-lives in under three hours.

    AIgnite leverages Huella’s premium network of 500+ publishers, offering 100 per cent viewability-verified inventory across news, finance, tech, lifestyle, and entertainment. SSP integrations slash time-to-market by up to 60 per cent.

    “We are absolutely thrilled that Huella Services has chosen the iMedia Brand Summit as the platform for its highly anticipated launch,” said Comexposium India country managing director Jaswant Singh, the organisers of iMedia Brand Summit. “Our mission with iMedia has always been to foster innovation and provide a premier stage for groundbreaking products that will shape the future of marketing. AIgnite’s AI-powered solution perfectly embodies this vision, and we are incredibly proud to be the chosen platform for its unveiling.”

    The Goa launch event, held at The Supper Club, mirrored AIgnite’s core philosophy: one idea, countless expressions. Guests dined on over 100 chilli-inspired dishes—each one a nod to the platform’s promise of turning a single creative meal into a feast of high-performance variants.

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  • J. Hampstead names Bobby Deol as brand ambassador

    J. Hampstead names Bobby Deol as brand ambassador

    MUMBAI: In a move that blends old-school charm with new-age elegance, premium menswear label J. Hampstead has roped in Bobby Deol as its brand ambassador. Affectionately dubbed “Lord Bobby” by his legion of fans, the actor brings gravitas, grit, and undeniable style to the marquee fashion house.

    Known for its legacy in fine suiting and shirting, J. Hampstead has long been a torchbearer of European craftsmanship married with Indian precision. The brand’s ready-to-wear and bespoke offerings have earned it a loyal following among India’s discerning dressers.

    Talking about the association, Deol says, “I’m honoured to represent J. Hampstead, a brand that exemplifies classic style and lasting quality. Its attention to detail and legacy of excellence align perfectly with my own fashion values.”

    J. Hampstead director Avnish Poddar adds, “Bobby’s distinctive style and appeal make him an ideal ambassador for the brand. His association brings fresh energy and strengthens our connection with today’s aspirational, fashion-conscious consumers.”

    This latest partnership is not just a campaign, it’s a statement. It positions Bobby as the face of a league that’s a cut above, where tailored threads meet timeless swagger.

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  • Suheil Mohan joins Flipkart as senior manager for brand marketing

    Suheil Mohan joins Flipkart as senior manager for brand marketing

    MUMBAI: Suheil Mohan has taken charge as senior manager 2, brand marketing at Flipkart, marking another high-profile move in India’s fast-evolving digital marketing space. Based in Bengaluru, Mohan joined the Walmart-owned e-commerce major in May 2025.

    Mohan brings with him over a decade of experience across top-tier startups and agencies. Prior to this, he led brand and growth marketing at agritech disruptor Ninjacart, where he spearheaded the platform’s rebranding and digital storytelling campaigns. His earlier stints include brand roles at Byju’s, Mobile Premier League (MPL), and Junglee Games, where he played a key part in executing big-budget campaigns tied to Hindi cinema and gaming IPs.

    A former strategy and branded content manager at GroupM, Mohan also worked with Airtel as a digital consultant during a pivotal phase of its 4G growth drive. Starting his career as an engineer, he later pivoted to marketing after completing his management studies.

    At Flipkart, Mohan is expected to bolster the company’s brand storytelling and campaign strategy as it prepares for festive season blitzes and deeper consumer engagement in tier 2 and tier 3 India.

    His appointment signals Flipkart’s ongoing investment in top marketing talent to stay ahead in the fiercely competitive e-commerce space.

  • Branquila takes flight as it lands in the UAE with full brand arsenal

    Branquila takes flight as it lands in the UAE with full brand arsenal

    MUMBAI: From building brands to breaking boundaries, Branquila is now boarding in the UAE. Branquila Brand Ventures, the creative brand management agency founded by Sandeep Dahiya in 2022, is charting international territory. The firm has officially launched operations in the UAE, bringing its full suite of brand-building offerings to one of the world’s fastest-growing business hubs.

    With services spanning brand positioning, creative execution, PR, social media, SEO, performance marketing, and licensing, Branquila isn’t arriving with baby steps, it’s jumping into the Emirates with both boots on.

    Best known for driving mandates for marquee Indian names like Endemol Shine India, Banijay Asia, Abundantia Entertainment, Madame Fashion, and Genes Lecoanet Hemant, Branquila now aims to replicate that impact in a market buzzing with entrepreneurial energy.

    “The UAE is brimming with ambition and ideas, it’s the perfect launchpad for our next chapter,” said Branquila Brand founder & CEO Ventures Dahiya. “With our core promise of making brands work for business, we’re excited to help UAE-based businesses scale, stretch, and stand out.”

    Adding firepower to the firm’s expansion is its newly announced advisory board, Brandwidth, a brain trust of industry veterans including Raj Nayak, Rajesh Kamat, Vishal Chaddha, Sudha Sarin, Jaydeep Shetty, and Anand Kumar. The council will help shape Branquila’s growth playbook while providing strategic insight to partners across sectors.

    As D2C, fashion, entertainment, and media brands look to break the clutter in the Gulf, Branquila is betting big that creativity with a little hustle travels well.

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  • Ducktape Studios wins big at Cannes, Spikes and more in debut year

    Ducktape Studios wins big at Cannes, Spikes and more in debut year

    MUMBAI: From duct tape to Ducktape, India’s latest creative export is fixing eyeballs on global awards. Ducktape Studios may be barely a year old, but it’s already sticking out in the global ad world for all the right reasons. The Mumbai-based production house, helmed by award-winning director Raylin Valles, has stormed Cannes Lions, Adfest, Spikes Asia and the Kyoorius Awards in 2025, proving that a sharp idea with a dash of madness can punch well above its age.

    At this year’s Cannes Lions, Ducktape landed a Bronze Lion for its quirky Amazon campaign with Ogilvy India and earned a Film Craft shortlist for Dirty Money, its riotous spot for Steadfast Shredders created with Mullenlowe. The momentum continued at Adfest, where the team bagged a Silver for Film Direction and two Bronzes for Arms Deal and Hungal Driving School in collaboration with DDB.

    Meanwhile, at Spikes Asia, Arms Deal racked up a Bronze and two shortlist mentions, while the Kyoorius haul included a dazzling 4 Blue Elephants and 11 Baby Blues.

    This awards streak is no fluke. Ducktape’s cinematic chops are backed by Valles’s deep agency roots and an enviable global reel. His resume reads like a Cannes wish list Coca-Cola, Apple, Netflix, Unilever, Snickers, Ikea, Spotify, Disney+ Hotstar and his directing style ranges from stylised comedy and animated flair to high-octane action.

    “We launched Ducktape to build a space where ideas and craft could run wild,” said Valles. “A year in, we’ve worked with iconic brands, fearless agencies and some real heavyweight talent. We’ve made things that sparked memes, conversations and now, awards.”

    The studio’s sharp storytelling and slick visual language are drawing praise for being rooted in Indian culture while playing to a global stage. And while Ducktape’s tape measure of success is already long, it’s clear they’ve only just begun rolling.

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  • Dimple Kaul named director – publications at Indica

    Dimple Kaul named director – publications at Indica

    MUMBAI: Dimple Kaul has stepped into the role of director – publications at Indica  bringing her decades-long journey across media, telecom, education and cultural advocacy to the fore. A polymath with a penchant for poetry and Indic wisdom, Kaul will now helm Indica’s publishing output—spanning philosophy, fiction, poetry, and academic texts, all grounded in India’s civilisational knowledge systems.

    Previously, as director – academic programmes, Kaul was instrumental in building Indica Courses from scratch. Under her leadership, the platform ran over 140 live courses across disciplines such as Vedanta, Ayurveda, classical arts, and more—connecting seekers and scholars in a digitally native, yet deeply traditional, learning environment.

    With a career spanning Idea Cellular, Airtel, Nuance Communications and a host of cultural and human rights initiatives, Kaul has consistently bridged modern systems with ancient frameworks. She has worn many hats: marketer, coach, strategist, activist, poet. Her passion for cultural continuity has found voice in books, film festivals, policy dialogues, and even podcasting.

    At Indica, she is expected to elevate the publishing vertical into a flagship intellectual property, one that reflects both the depth and dynamism of Indian knowledge systems. Her appointment signals a continued push towards reimagining Indic scholarship—not as nostalgia, but as a toolkit for today.

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  • Tanuj Luthra elevated as chief business officer at CarDekho Group

    Tanuj Luthra elevated as chief business officer at CarDekho Group

    NEW DELHI: Auto-tech platform CarDekho Group has named Tanuj Luthra as its chief business officer, (CBO) marking a significant leadership elevation for the digital veteran with over two decades of experience in media, digital, banking, and telecom.. 

    Luthra, who joined CarDekho in 2023 as vice president – new auto, has since April 2025 (when he was named CBO) has been overseeing  the group’s entire business strategy, revenue leadership, and partnerships. His remit includes driving growth across digital ads, branded content, SaaS offerings, and white-label IPs, while accelerating the company’s digital transformation journey in the automotive space.

    A business engineer-turned-marketer with an MBA and a senior management programme from IIM Ahmedabad, Luthra has previously held key roles at Network18 and Star India, The Walt Disney Co, and Citibank. Known for cracking Rs 100-crore+ deals and pioneering brand-led content integrations, he has worked with top-tier brands including Dabur, Coca-Cola, Patanjali, and Alibaba.

    Industry insiders say Luthra’s mix of deal-making prowess, strategic acumen, and deep client relationships puts him in the driver’s seat to unlock the next chapter of growth for CarDekho.

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  • Urban Jungle launches two new luggage accessories on Amazon Prime Day

    Urban Jungle launches two new luggage accessories on Amazon Prime Day

    MUMBAI: Urban Jungle is set to disrupt the everyday luggage and accessory segment with the launch of two new products, ‘The Hold All’ and ‘The Fling’, exclusively timed with Amazon Prime Day 2025.

    Designed for the new-age traveller, The Hold All is a revolutionary top-open hard-case luggage that reimagines packing convenience. Its top opening saves space in compact hotel rooms, and its single deep compartment makes it spacious and easy to pack. Paired with features like an in-built expansion system, dedicated laptop compartment, and spill-proof pouches, it ensures effortless packing for the modern traveller. Available in bold colourways like Blue, Green, Yellow, and Orange, The Hold All is priced from Rs 6,499, offering premium utility at an accessible price point.

    Complementing it is The Fling, a first-of-its-kind hard-case sling bag crafted for city commuters and fashion-forward consumers. Lightweight yet rugged, the crossbody sling features an adjustable strap and a vibrant palette of nine colour options, including Lilac, Mint Green, and Red, making it as much a statement as it is a functional essential. The Fling starts at just ₹1,999, making high-style portability more accessible than ever.

    “This launch marks a pivotal moment in Urban Jungle’s journey as we expand into modular accessories that blend fashion with performance,” said Urban Jungle founder & brand lead, Tanisha Jatia. “With The Hold All and The Fling, we’re redefining travel as a seamless everyday experience- smart, compact, and unapologetically bold.”

    Both products will be available exclusively on Amazon during Prime Day 2025, with limited-time launch offers and influencer-curated drops designed to elevate visibility and consumer excitement.

  • ITC Aashirvaad launches ‘Boga Atta’

    ITC Aashirvaad launches ‘Boga Atta’

    MUMBAI: ITC Aashirvaad brings a uniquely crafted Aashirvaad Boga Atta for its discerning consumers in Assam. A premium fine white atta especially designed to meet the region’s culinary needs.

    Continuing in its endeavor to provide quality products to the Assamese consumer, Aashirvaad has launched Boga Atta as the current products available in the Assam market are mostly sold in loose format, lacking hygiene and consistency leading to inferior consumer experience.

    For the homemakers of Assam, cooking is more than a routine, it’s an expression of love. Whether it’s the joy of serving soft luchis at breakfast or Rotis for dinner, mothers in Assam constantly strive to bring delicious and wholesome meals to the table.  

    Aashirvaad Boga Atta crafted with superior quality wheat and made using an advanced milling process, offers the perfect balance of taste, and hygiene. Its fine white texture makes it ideal for preparing a wide range of local favourites, from fluffy luchis and Rotis to other traditional Assamese dishes like pithas, ensuring a delicious and satisfying experience in every bite.

    ITC Ltd COO – Staples and Adjacencies, Foods Division, Anuj Rustagi said, “With the launch of Aashirvaad Boga Atta, we are bringing Assamese families an atta that matches regional specifications of taste and quality. This launch is a testament to Aashirvaad’s commitment to regional relevance and our mission to bring uncompromising quality to every Indian kitchen. With Aashirvaad Boga Atta, mothers no longer have to choose between taste, hygiene, and health — they can have it all. Because when it comes to feeding the family, every meal should be a celebration of care.”