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Category: MAM

  • Inderpeet Singh Gaba joins Miraggio as vp, brand marketing

    Inderpeet Singh Gaba joins Miraggio as vp, brand marketing

    MUMBAI: After putting his best foot forward with global giants like Birkenstock and Luxottica, Inderpeet Singh Gaba has now slung his marketing savvy over his shoulder, quite literally, by stepping into his new role as vice president, brand marketing at Miraggio, the fast-growing handbag brand.

    With a résumé that reads like a fashion week guest list stints at Sunglass Hut, LensCrafters, Vision Express, PepperTap and Aditya Birla Group — Gaba brings a heady mix of retail precision, digital chops, and global brand-building firepower. Most recently, at Birkenstock, he helped plant the iconic German sandal brand firmly into the Indian fashion consciousness.

    From comfortable soles to luxury totes, Gaba’s marketing journey proves he’s no stranger to switching gears and strutting with style.

  • Hemant Rupani to head Hindustan Coca-Cola Beverages as CEO

    Hemant Rupani to head Hindustan Coca-Cola Beverages as CEO

    BENGALURU:  Hindustan Coca-Cola Beverages (HCCB), India’s largest Coca-Cola bottler, has named Hemant Rupani as its new chief executive, effective 8 September. Rupani takes over from Juan Pablo Rodriguez, who is moving on to a new role within the global Coca-Cola system.

    Rupani, a seasoned operator with stints across FMCG, telecom, and tech, currently serves as Mondelez’s business unit president for southeast Asia, overseeing operations in Indonesia, the Philippines, Vietnam, Malaysia, Singapore and Thailand. He joined Mondelez in 2016 and has held leadership roles in India and Vietnam, rising to his current post in 2022.

    The appointment comes at a pivotal time for HCCB, following Coca-Cola’s move in December 2024 to sell a 40 per cent stake in Hindustan Coca-Cola Holdings Pvt Ltd—the parent company of HCCB—to the Jubilant Bhartia group.

    A mechanical engineering graduate from Regional Engineering College, Jaipur, with an MBA in marketing from FMS Delhi, Rupani began his career in 1997 at ICI India. He has since worked with PepsiCo, Infosys, Vodafone, and Britannia, steadily climbing the leadership ladder across sectors.

    He will report to the HCCB board and is expected to steer the company’s next phase of growth, amid rising investment in India and intensifying competition in the beverage market.

    The Coca-Cola Co, listed on NYSE as KO, operates in over 200 markets and employs more than 700,000 people through its global bottling partners.

  • Rohit Roy patches in as investor in wellness disruptor Bigme

    Rohit Roy patches in as investor in wellness disruptor Bigme

    MUMBAI: It’s out with the pills and in with the patch. Bigme, a new-age health-tech brand reimagining wellness, has brought actor Rohit Roy onboard as strategic growth advisor and investor, adding star power to its science-backed mission of delivering wellness quite literally through the skin.

    Bigme is among India’s first movers in transdermal wellness, a delivery format that skips the gut entirely and releases clinically backed ingredients directly into the bloodstream. The result? Faster absorption, longer-lasting effects, and no need to gulp down pills or mix up messy powders.

    Built for modern, always-on lifestyles, Bigme’s patches use timed-release technology to address real-world concerns like stress, PMS, energy crashes, and poor sleep no water required. Just peel, slap, feel.

    “I started out as a curious customer,” said Rohit Roy, explaining what drew him to the brand. “The patches fit seamlessly into my workouts and routine. It’s rare to find something that’s so rooted in science but still incredibly simple. I’m not just endorsing it, I’m investing in what I truly believe is the future of wellness.”

    Co-founders Arjit Jain and Gurman Bhatia see Roy’s involvement as more than a celebrity tie-in. “This isn’t trend-chasing, it’s transformation,” they said. “Rohit joining the journey after experiencing the product first-hand adds authenticity and momentum to a format that’s set to change how India approaches self-care.”

    Each Bigme patch is formulated with targeted functional ingredients by experts in nutraceuticals and wellness, designed for specific needs: calming anxiety, boosting energy, aiding post-workout recovery, supporting hormonal balance, and improving sleep.

    With no pills, no powders, no guesswork, Bigme aims to make wellness minimal, effective, and mobile like slapping on a solution and moving on with your day.

    As of now, Bigme’s transdermal patches are live and available online, marking the beginning of what could be a major mindset shift in India’s Rs 50,000 crore plus wellness market. This isn’t just a supplement. It’s self-care, simplified and wearable.
     

  • Comscore gets social to boost global media reach across nine new markets

    Comscore gets social to boost global media reach across nine new markets

    MUMBAI: Audience measurement just got a serious glow-up. Comscore, the NASDAQ-listed media analytics firm, is now tracking social reach as part of its global MMX platform suite adding nine new international markets to its existing lineup. The latest expansion brings Chile, Colombia, Peru, Germany, Ireland, Taiwan, Indonesia, Malaysia, and Australia into the fold, allowing for a deduplicated view of audiences across desktop, mobile and now, social media.

    With this move, Comscore’s Social Incremental enhancement is poised to change the measurement game for brands and publishers, offering a sharper lens on total digital reach, a boon for campaign optimisation, cross-platform planning, and unlocking real value from social audiences.

    Already available in 10 other countries including India, the US, UK, and Brazil, this expanded rollout means that publishers and advertisers can now track true audience overlap, total combined reach, and platform-specific lift with unprecedented precision.

    “Having Comscore’s unified view of audiences across all platforms, including social, is incredibly powerful,” said Future senior director of marketing Vic Chappell. “It’s essential not just for transparency, but for unlocking value in our advertiser partnerships.”

    Social media isn’t just getting its due, it’s becoming a cornerstone. As Sandra Prosperi of Hearst Spain put it, “Social media is essential for building brand relationships. Now we can show total reach that includes social, an absolute must for global campaigns.”

    Comscore’s secret sauce? A proprietary digital panel at scale, which powers its Social Incremental methodology privacy-first, deduplicated, and engineered for action. According to Comscore EVP international Alejandro Fosk the innovation “efficiently organises data with precision and uncovers interconnections across platforms. This is not just audience tracking. This is audience intelligence.”

    The update will also reflect in Comscore’s Digital Industry Rankings, provided entities have activated full measurement now with social baked in.

    With attention spans fleeting and platforms multiplying, Comscore’s new move might just be the clearest signal yet: in the race for reach, you can’t afford to leave social on the sidelines.

     

  • PW adds more force to its formula with Satish Sharma as new CMO

    PW adds more force to its formula with Satish Sharma as new CMO

    MUMBAI: It’s not rocket science, it’s marketing. And Physicswallah just found the right mind to lead the charge. In a move to amplify its brand and deepen its market resonance, India’s edtech powerhouse has appointed Satish Sharma as its new chief marketing officer (CMO). Sharma, a seasoned leader with over two decades of experience, has donned many hats entrepreneur, brand strategist, and tech transformation expert. Most recently, he co-founded Unyscape, a global marketing and analytics firm, where he served as both COO and CMO. Prior to that, he held formative roles at IBM and Tata Steel, adding operational muscle to his marketing brain.

    A graduate of IIT Varanasi, Satish now steps into Physicswallah (PW) at a time when the company is doubling down on its mission to democratise education across India and beyond. With offerings spanning test prep, skilling, higher education, and study abroad, PW is evolving rapidly and it needs marketing leadership to match its ambition.

    “The brand’s attempt at making education accessible to those who wish to learn deeply resonates with me,” Sharma said. “I look forward to amplifying the impact with authenticity and empathy.”

    PW’s Founder and CEO, Alakh Pandey, echoed the sentiment: “Satish brings a rare mix of strategic clarity and operational excellence. As we enter the next chapter of growth, his experience will be invaluable in building a brand learners trust and love.”

    With Sharma in the cockpit, Physicswallah is clearly gearing up to accelerate its brand journey powered not just by formulas and facts, but by focus and finesse.

  • vivo V50 5G – First Impressions and Bajaj Finserv Offers

    vivo V50 5G – First Impressions and Bajaj Finserv Offers

    Stylish design and impressive camera performance are two strong points of vivo’s V series smartphones, and the latest V50 5G is no different. The vivo V50 5G was launched on 17th February 2025 as the successor to the vivo V40. This mobile phone offers a seamless blend of looks, power, and impressive camera performance. Equipped with a Snapdragon 7 Gen 3 chipset, powerful ZEISS shooters, and an all-day 6,000 mAh battery, the vivo V50 5G is just the mid-range power-performer you need to step into the 5G world.

    While the V50 5G prices start from Rs. 34,999, you can shop for this handset without having to splurge the entire amount upfront. Instead, you can shop for it on the Bajaj Finserv EMI Network on Easy EMIs to lighten the burden on your pocket.

    vivo V50 5G: The power-packed mid-range performer

    ●  Sleek design: vivo mobile phones have always set the bar high when it comes to design, and the V50 5G handset is no different. This model sports a refreshing look with sleek and rounded edges. The phone comes in Titanium Grey, Starry Night, and Rose Red shades, with the Starry Night option featuring a unique 3D holographic star effect. With a thickness of just 7.6 mm, this vivo mobile phone is one of the slimmest 6,000 mAh battery handsets! The V50 5G also gets IP68 and IP69 ratings for water and dust resistance.

    ●  Ultra-slim quad-curved display: Designed for binge-watching bliss, the vivo V50 sports a 6.7-inch quad-curved AMOLED screen with a refresh rate of 120Hz. This 1.5K resolution display renders true-to-life colours. This HDR10+ screen is perfect for watching movies, streaming videos, and playing games. It also comes with a peak brightness of 4,500 nits for seamless outdoor use. In terms of protection, the vivo V50 5G gets a new Diamond Shield Glass that makes the handset 50% more drop-resistant than the previous generation’s Alpha Glass.

    ●  All-day battery: While vivo V50 5G maintains sleek curves, the phone does not compromise on power. It runs on a heavy-duty 6,000 mAh battery that’s designed to power up to 21 hours of video playback on a single full charge. So now, you can game, binge-watch, and scroll without worrying about power drains. For quick refuelling, the phone gets a 90 W Flash Charging support as well.

    ●  ZEISS cameras: The V50 5G continues the brand’s legacy of impressive camera features with its ZEISS camera set-up. The latest vivo mobile phone packs a 50MP ZEISS main camera and a 50MP ZEISS ultra-wide camera with a FoV of 119 degrees. Additionally, the device sports a 50MP ZEISS front camera for selfies. The phone is designed to master the ZEISS multifocal portraits with impressive Bokeh effects. Photography enthusiasts can access standout features, including the underwater mode, wedding photography mode, AI studio light portrait, and classic ZEISS lens effect, to make their captures stand out. The Aura Light feature further helps transform pictures into masterpieces.

    ●  Power-packed Snapdragon chipset: Equipped with the Snapdragon 7 Gen 3 chipset, the vivo V50 5G delivers impeccable multitasking performance. This chipset is paired with up to 12GB of RAM and 512GB of internal storage to ensure all-around efficiency. Additionally, you get up to 12GB of Dynamic RAM to juggle up to 40 apps in the background without lag or glitches.

    ●  Super-fast 5G support: The V50 5G lets you embrace the all-new 5G world with its cutting-edge connectivity features. The latest vivo mobile phone comes with dual 5G support to ensure super-fast uploads and downloads. Apart from low-latency 5G calling perks, it also offers a host of other connectivity features, including dual-band Wi-Fi, NFC, GPS, OTG, and Bluetooth v5.4 support.

    vivo V50 5G price in India

    vivo launched the V50 5G model as a mid-range powerhouse that is built to offer the best specs and features at a relatively lower price point. To this end, vivo V50 5G prices start from Rs. 34,999 for the 8GB RAM + 128GB ROM model. The 8GB RAM + 256GB ROM variant costs around Rs. 36,999, while the top-tier 12GB RAM + 512GB ROM variant costs Rs. 40,999.

    How to buy the vivo V50 5G on Easy EMIs

    You don’t need to spend a fortune to buy the vivo V50 5G handset and experience the best of smartphone photography and style. You can do so on a budget by shopping for this vivo mobile phone on Easy EMIs on the Bajaj Finserv EMI Network. Purchasing the handset on Easy EMIs allows you to divide the cost of the phone into nominal instalments payable over a convenient tenure of 1 to 60 months. You can even tap into exciting offers and zero down payment perks on select products. All you have to do is visit your nearest Bajaj Finserv partner store to check out the vivo V50 5G in person. While checking out, choose an Easy EMI plan that suits your budget to bring home your favourite handset!  
     

  • William Grant & Sons brings in Pernod Ricard veteran to head India ops

    William Grant & Sons brings in Pernod Ricard veteran to head India ops

    MUMBAI: William Grant & Sons (WG & S) has snapped up spirits industry veteran Kartik Mohindra as managing director for India, eyeing a bigger slice of one of the world’s fastest-growing whisky markets. The former chief marketing officer and head of global business development at Pernod Ricard India takes charge on 30 September.

    The move signals a sharp play by the Scottish distiller, best known for brands like Glenfiddich and Monkey Shoulder, as it doubles down on India’s premium spirits surge. Mohindra brings over 20 years of experience across alcohol, beverages and FMCG – a seasoned hand to scale up WG&S’ ambitions.

    His appointment follows the elevation of outgoing India MD Sachin Mehta, who steps into the role of managing director for Canada – another priority market for the group.

    “These appointments reflect our continued investment in key growth markets,” said WG&S chief commercial officer Doug Bagley. “We’re thrilled to have Kartik join us in India – a critical market where Sachin and the team have already laid strong foundations.”

    As global booze giants race to tap rising affluence and shifting tastes in developing economies, India has emerged as a battleground for premium spirits – and WG&S is clearly in no mood to play catch-up.

  • Cars24 launches Care Plus to offer full support for used car buyers

    Cars24 launches Care Plus to offer full support for used car buyers

    MUMBAI: Why should buying a used car feel like buying a mystery box? Cars24 says not anymore. Cars24 has just fired up a game-changer for Indian car buyers with the launch of Care+, an all-in-one post-sale ownership plan that promises to take the stress out of second-hand car purchases. Rolling out across major cities and soon pan-India, the plan offers an integrated mix of extended warranty, annual servicing, 24×7 roadside assistance, and even a guaranteed resale value all bundled into a single offering.

    In a market where more than 80 per cent of used car buyers feel uncertain after the sale, Care+ aims to flip the script. According to internal data, 65 per cent of buyers have never received warranty or post-sale support, 70 per cent are clueless about resale value, and nearly half end up footing bills for repairs that should’ve been covered.

    Enter Care+, designed to remove the guesswork and offer clarity from the get-go:

    ●    Extended Warranty: Up to 3 years or 45,000 km on key components including engine and AC, with national repair access and free pickup/drop.

    ●    Annual Servicing: Certified technicians, real-time tracking, genuine parts and freebies like wheel alignment.

    ●    24×7 Roadside Assistance: For flat tyres, fuel issues, jumpstarts and minor repairs, with towing up to 40 km.

    ●    Assured Buyback: A guaranteed resale value from day one, making upgrades easy after 12 months.

    “We’ve seen that trust in the used car market comes down to two things clarity and support,” said Cars24 Co-founder and CMO Gajendra Jangid. “Care+ isn’t just another feature. It’s a mindset shift. It tells customers they’re not on their own after the sale.”

    Since its soft launch, Care+ has already been adopted by over 1,000 customers in three cities, with a glowing 4.8/5 satisfaction score. Cars24 expects more than half of its buyers to opt into Care+ by the year’s end, a bold indicator that consumers are hungry for post-sale certainty.

    With Care+, Cars24 becomes the first platform in India’s used car segment to offer a tech-enabled ownership experience that goes well beyond the transaction. In a space plagued by patchy support and limited service guarantees, Care+ might just be the much-needed tune-up the industry didn’t know it needed.

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  • Zomato’s ‘Fuel Your Hustle’ campaign serves a hot tribute to India’s silent strivers

    Zomato’s ‘Fuel Your Hustle’ campaign serves a hot tribute to India’s silent strivers

    MUMBAI: Zomato is dishing out a power-packed ode to perseverance with its latest campaign, ‘Fuel Your Hustle’, starring a heavyweight cast of Indian icons: Shah Rukh Khan, Mary Kom, AR Rahman, and Jasprit Bumrah.

    The emotionally charged campaign spotlights the sweat behind the stardom, tracing each personality’s journey through rare archival footage — some of it never seen before — and gritty behind-the-scenes moments from iconic matches, studios, and film sets. The film is underscored by a stirring track from Kalmi (Nikhil Kalimireddy), the voice behind the viral anthem “Big Dawgs”.

    In a world chasing instant wins, ‘Fuel Your Hustle’ flips the script. It’s a celebration of those long, unglamorous hours of hustle — whether it’s SRK’s early theatre days, Mary Kom’s fight against the odds as a mother and champion, Rahman’s studio grind, or Bumrah’s rise from the nets to global cricketing glory.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zomato (@zomato)

     

     

     

    Commenting on the campaign, Zomato marketing Sahibjeet Singh Sawhney said, “This campaign is for a new generation of doers, a reminder that even the stars they look up to started small, stumbled, and kept going. It’s a cheer for the millions of Indians building something, following dreams, caring for loved ones and for themselves, even when it’s hard and no one’s clapping.”

    “We’re rooting for those chasing what they care deeply about and showing up for it consistently. Food is just their fuel and we’re glad to be a small part of their journey,” he added.

    Posted by Deepinder Goyal, Zomato’s CEO, and live across YouTube, Instagram, and outdoor touchpoints, the campaign rolls out as a full-throttle 360-degree blitz across digital, print, and social media.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Manoj Nair takes off as marketing director, India & subcontinent, at Saudi Tourism Authority

    Manoj Nair takes off as marketing director, India & subcontinent, at Saudi Tourism Authority

    MUMBAI: Manoj Nair has been appointed marketing director for India and the subcontinent at the Saudi Tourism Authority (STA), marking a pivotal move in STA’s push to deepen its footprint across one of its fastest-growing outbound travel markets.

    Nair was previously CEO of Sartha Global Marketing and Mileage Communications, where he represented marquee tourism boards including Brand USA, Visit California, Hong Kong Tourism Board, and TripAdvisor. With over 20 years of experience in the travel and tourism sector, his career has spanned brand-building, customer-centric innovation, and business growth.

    Before his CEO innings, Nair led marketing at FCM Travel Solutions, the Indian arm of Flight Centre Travel Group, where he helped sharpen the brand’s edge in a crowded marketplace. His earlier stints with Thomas Cook and Kuoni further cemented his reputation as a marketer with a sharp global lens and local nuance.

    A recipient of the Most Influential Marketing Leader title from the World Marketing Congress, Nair holds degrees from Mumbai University, IIM Kolkata, and an international MBA from Marketing Week London. He has also advised IIM Sirmaur, India’s only IIM offering a tourism-focused MBA programme.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)