ITV

Category: MAM

  • Amagi files for Rs 1,020 crore IPO to boost tech and cloud expansion

    Amagi files for Rs 1,020 crore IPO to boost tech and cloud expansion

    MUMBAI: Clouds, cash, and content Amagi’s IPO play is streaming towards Dalal Street. Amagi Media Labs, the Bengaluru-based SaaS powerhouse fuelling global streaming, has filed its draft red herring prospectus (DRHP) with SEBI for a blockbuster IPO combining fresh equity of up to Rs 1,020 crore and an offer for sale (OFS) of 3.41 crore equity shares.

    The fresh issue will fund Rs 667 crore in tech and cloud infrastructure, while also financing future acquisitions and corporate purposes. The IPO will also give early backers including Premji Invest, Norwest Venture Partners, Accel, and Avataar Ventures, a chance to partially exit via the OFS route.

    Founded in 2008 by Baskar Subramanian, Srividhya Srinivasan, and Arunachalam Srinivasan Karapattu, Amagi has emerged as a global player in the Media & Entertainment (M&E) technology landscape. Its AI-powered, cloud-native platform supports content providers, OTT distributors, and advertisers in uploading, managing, and monetising video content whether it’s on smartphones, smart TVs, or streaming platforms.

    Today, Amagi works with over 45 per cent of the top 50 listed media and entertainment companies by revenue, cementing its position as the go-to “industry cloud” for streaming.

    The company is structured into three verticals Cloud Modernisation, Streaming Unification, and Monetisation & Marketplace serving television networks, film studios, production houses, telecom operators, OTT giants, and advertising platforms.

    Financially, the company is turning the corner with impressive top-line growth. In FY25, Amagi clocked Rs 1,162 crore in revenue from operations, posting a CAGR of 30.70 per cent from FY23 to FY25. Even more notably, its adjusted EBITDA margin turned positive at 2.02 per cent, bouncing back from -17.69 per cent in FY24 and -20.62 per cent in FY23, a strong indicator of improved operational leverage.

    Amagi may also explore a Pre-IPO placement of up to Rs 204 crore, which would reduce the fresh issue proportionally.

    Leading the IPO charge are Kotak Mahindra Capital, Goldman Sachs India, Citigroup Global Markets, IIFL Capital, and Avendus Capital, with the listing proposed on both the BSE and NSE.

    For a company that started out serving satellite TV channels, Amagi has now become a global cloud-streaming disruptor poised to write its next big chapter on India’s public markets. With video streaming only growing and cloud infrastructure becoming critical, Amagi’s IPO could be the signal investors have been waiting to tune into.

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  • Divya Dixit takes the reins at Recz as CEO

    Divya Dixit takes the reins at Recz as CEO

    MUMBAI: Serial growth specialist and former AltBalaji, Z5 and Google Appscale mentor Divya Dixit has taken over as chief executive officer of Recz, a luxury-focused consumertech and social networking platform that recently rolled out its beta version.

    Announcing her new role on LinkedIn, Dixit invited users to “make a profile, play with it, and share brutally honest feedback.” She’s promised to helm Recz with “obsession-worthy execution” and build not just a product but a brand that’s “loved and lived.”

    With over two decades of experience across entertainment, telecom, OTT, and gaming, Dixit has previously held senior roles at AltBalaji (senior vice president, marketing and revenue), Z5, LeEco, and Tata Docomo. She’s also been an advisor to startups in blockchain, metaverse, OTT, and music tech, while currently consulting for One Health Assist.

    As Recz eyes scale in the niche but rising luxury digital segment, Dixit’s entry signals an aggressive play for user growth, community building, and monetisation. Whether Recz becomes the next app obsession may depend on how sharply it can execute under her leadership — and how quickly it tunes in to user vibes

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Kitkat and Spotify launch new campaign with Ayushmann Khurrana

    Kitkat and Spotify launch new campaign with Ayushmann Khurrana

    MUMBAI: Kitkat and Spotify have come together to help consumers ‘Break the Loop’ and break free from their monotonous playlists. Featuring Bollywood actor Ayushmann Khurrana, Kitakat’s new campaign is inviting people to break out of their usual Spotify playlists and discover fresh tracks, genres and moods, turning everyday music breaks into moments of discovery.

    The film, conceptualised by Leo Burnett, brings alive Kitkat’s core message of meaningful, refreshing breaks in a modern, digital context. With specially designed KitKat packs, every break becomes a playful moment of discovery. Just scan the pack to unlock personalized Spotify tracks based on your listening behavior, serving you fresh music you’ve never heard before.

    Speaking about the campaign, Nestlé India head, confectionery business, Gopichandar Jagatheesan said, “Kitkat breaks have always been about taking a meaningful pause. With ‘Break the Loop,’ we’re extending that idea to the digital world, teaming up with Spotify to give consumers a light-hearted, relatable reason to pause their day and refresh not just their mood, but their songs too.”

    Spotify India director of sales – CPG & Auto, Sanketh Garimella said “Spotify playlists are designed to encourage the discovery of new music for listeners, and our personalized playlists tap into different moods and moments of the consumer. Kitkat’s new campaign is a great example of how those who listen to their favorite songs over and over again, every day, can easily find new music they’ll love on Spotify, with playlists curated just for them.”

    The campaign kicks off with a digital-first film across YouTube and Meta platforms, supported by a multi-touchpoint rollout including outdoor media, Spotify in-app audio advertising and engaging social content.

     (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • WickedGüd and Shilpa Shetty serve satire with a side of healthy noodles

    WickedGüd and Shilpa Shetty serve satire with a side of healthy noodles

    MUMBAI: When was the last time a noodle ad sparked a nationwide identity crisis? WickedGüd’s latest campaign doesn’t just stir the pot, it flips the lid clean off. The better-for-you food brand, founded by Bhuman Dani in 2021 and backed by Shark Tank fame, has teamed up with actor-investor Shilpa Shetty for a satire-laced series that takes a not-so-subtle dig at celebrity endorsements, questionable ingredients, and the very idea of guilt-ridden comfort food.

    Titled Unjunk India, One Kitchen at a Time, the digital campaign’s opening act sees Shetty dramatically refusing a bowl of instant noodles on health grounds, only to be dragged into a fictional media frenzy. What follows is a tongue-in-cheek explainer from the star herself, clarifying her ‘about-turn’ because, well, this brand ditches the maida and palm oil for whole wheat, oats, lentils, and chickpeas. The punchline? “It’s so good, it’s WickedGüd.”

    The message may be playful, but the strategy is sharp. With India’s instant noodles market projected to nearly double from 1.88 billion dollars in 2023 to 3.83 billion dollars by 2028, according to Mordor Intelligence, WickedGüd is clearly eyeing a big bite of the Rs 15,600 crore pie but with a side of health. The brand is placing its bets on Gen Z, mindful millennials, and especially young mothers seeking easy, yet nutritious, choices for their families.

    “Reinventing comfort food without the guilt has always been our mission,” said WickedGüd founder and CEO Dani. “This campaign reflects that philosophy. It’s about taste and health coexisting, not competing.” The brand’s product line boasts zero maida, no palm oil, and no added chemicals, promising an indulgent experience that doesn’t compromise on well-being.

    Shetty, who is both a brand ambassador and investor, doubles down on that thought. “I’ve always believed mindful eating and enjoyment can go hand in hand,” she says. “WickedGüd gets it and I’m proud to be the face of a brand that actually walks the talk.”

    The three-part series doesn’t rely on sappy montages or kitchen table nostalgia. Instead, it plays to a sharp, modern audience using irony, storytelling, and self-awareness as ingredients for a campaign that cuts through the ad clutter like a hot knife through cold ramen. With over-the-top news anchors, exaggerated reactions, and a healthy dash of meta-humour, it’s as much a commentary on adland as it is a pitch for healthier eating.

    And in a world where celebrity food endorsements are often called out for hypocrisy, WickedGüd isn’t running from the debate, it’s throwing it into the spotlight and seasoning it with satire. That’s not just bold. That’s branding with bite.

     

  • Karma Global appointed Concept PR as the official public relations communication partner

    Karma Global appointed Concept PR as the official public relations communication partner

    MUMBAI: Karma Management Global Consulting Solutions Pvt Ltd., a leading Labour Law, Governance, Risk & Compliance (GRC) firm and a pioneer in tech-enabled HR and workforce solutions, has announced its partnership with Concept PR India Ltd. as its official communications partner.

    This strategic collaboration aims to amplify Karma Global’s vision of redefining workforce governance through innovation, compliance expertise, and technology-driven solutions.

    The agency will spearhead all communication efforts for Karma Global. Leveraging its strong media network and strategic approach, Concept PR will work to enhance brand visibility, build stakeholder trust, and drive narrative alignment across platforms, ensuring Karma Global’s message resonates with the right audiences.

    Karma Management Global Consulting Solutions Pvt Ltd. senior VP, Abhishek Thakur said, “We are pleased to collaborate with Concept PR as our communications partner. In today’s rapidly evolving HR and compliance ecosystem, it’s crucial to have a strong voice that reflects our vision and values. With Concept PR onboard, we are confident in amplifying our brand story and expanding our reach. This partnership will support our mission to simplify workforce governance through tech-enabled, future-ready solutions that empower businesses to stay compliant, agile, and ahead of the curve.”

    Concept PR India Ltd. VP Suhas Tadas said, “At Concept PR, we aim to collaborate with companies that are driving transformation in their sectors. Karma Global is one such trailblazer, revolutionizing the HR and compliance landscape with its tech-enabled, future-forward solutions. Their commitment to simplifying complex workforce governance and setting new industry benchmarks aligns perfectly with our vision. We’re committed to leverage our public relations expertise to amplify their story, enhance brand visibility, and create meaningful impact across markets.”

  • Coca-Cola India Foundation recaps ‘Maidaan Saaf’ campaign in Puri

    Coca-Cola India Foundation recaps ‘Maidaan Saaf’ campaign in Puri

    MUMBAI– The Coca-Cola India Foundation, Anandana has unveiled a new video spotlighting its recent Used PET Bottle-Free initiative. This initiative was part of the Maidaan Saaf campaign, which promotes responsible plastic waste collection, segregation, and recycling at various events. The effort was carried out in collaboration with Hindustan Coca-Cola Beverages, Puri Municipality, District Administration Puri, the Odisha Development Management Programme (ODMP), and the Y4D Foundation.

    The newly released video highlights the on-ground activation that mobilized nearly 200 volunteers, deployed 200 dustbins, and installed 10 collection kiosks along the Yatra route. Featuring voices from Coca-Cola India, ODMP, and the Y4D Foundation, along with a Safai Saathi, the video underscores the importance of collective action in driving meaningful change.

    “The recent Puri event brought with it immense scale, and the responsibility to manage its impact with care,” said Coca-Cola India and Southwest Asia Senior Director – ESG Value Creation & Commercialisation, Saloni Goel. “Every element of this initiative was designed in alignment with the city’s needs and built on the principle of collective action. This was an opportunity to contribute to the larger purpose, and to do it with intent.”

    Odisha Development Management Programme (ODMP) vice chairman Pradeep Kumar added, “This year, just like the last, we witnessed even better cooperation from the government and the municipality. The Safai Sathis we engaged experienced economic development, having gained employment during the Puri event.”

    “This kind of awareness initiative went beyond just speeches or pamphlets, we implemented a mechanism on the ground,” said Y4D Foundation president Praful Nikam. “With dedicated cleanliness drives, daily waste collection, and motivating engaging the public and managing waste, we were able to create a system that was both sustainable and impactful.”

    “When we cleaned up the waste, others noticed and followed,” said Shantilika Pradhan, a Safai Saathi engaged in the initiative. “People saw us using the dustbins which motivated them to do the same. That’s how change began, by setting an example.”

    These collective efforts reflect a shared responsibility to environmental stewardship and demonstrate how collaboration between civic bodies, corporate partners, and local communities can drive meaningful change.

     

  • Digilicious launches #realMovesWithVicky Hook Step Challenge for realme 15 Pro

    Digilicious launches #realMovesWithVicky Hook Step Challenge for realme 15 Pro

    MUMBAI – As part of the much-anticipated launch of the realme 15 Pro, Digilicious collaborated with realme India to conceptualize and execute the high-energy #realMovesWithVicky Hook Step Challenge. Spearheaded by Bollywood actor Vicky Kaushal, the campaign leveraged the power of short-form video to generate massive user engagement and celebrate the spirit of self-expression.

    In this nationwide campaign, users were invited to recreate a signature hook step from the realme 15 Pro launch film—adding their personal twist and flair. Participants shared their dance entries on Instagram Reels with the hashtag #realMovesWithVicky. The most creative submissions stood a chance to win the newly launched realme 15 Pro and exclusive brand merchandise.

    To ignite the campaign and amplify its cultural relevance, Digilicious onboarded and managed a curated lineup of 18 popular creators and influencers, including Isha Malviya, Akash Thapa, Shazia Samji, Justin D’Cruz, Sheetal Gauthaman, Lakshay Gaur, and others. Their participation set the tone for the challenge, driving virality and audience excitement across digital platforms.

    “Our goal was to create a digital moment that resonates with young India and reinforces realme’s innovation-led identity,” said Digilicious co-founder Kumarr Satyanshu. “By blending influencer storytelling with platform-native creativity, we were able to turn a product launch into a celebration that was both participatory and memorable.”

    The campaign achieved strong organic traction on Instagram, underlining Digilicious’ strategic focus on youth-led, culturally immersive marketing. Through compelling choreography, community participation, and creator-driven content, the #realMovesWithVicky challenge brought the realme 15 Pro launch to life in a way that was bold, engaging, and deeply digital. 

  • Locks & Architectural Solutions unveils the Godrej Advantis GSL D1

    Locks & Architectural Solutions unveils the Godrej Advantis GSL D1

    MUMBAI: Locks & Architectural Solutions, a business of the Godrej Enterprises Group, a pioneer in the home safety and architectural solutions segment, today announced the pan-India launch of its latest hi-tech innovation, the Advantis GSL D1 smart door lock. Designed and made in India for the world, the Advantis GSL D1 is a breakthrough in modern home safety that blends aesthetic elegance with cutting-edge smart access technology & accessibility.

    With price starting at Rs18,499/-Positioned as India’s most advanced digital lock for modern households, the GSL D1 has been engineered to meet evolving urban lifestyle needs, combining design sophistication & accessibility with multi-layered digital protection.

    Locks & Architectural Solutions, Godrej Enterprises Group business head – Locks & Architectural Solutions, Shyam Motwani said, “With Advantis GSL D1, we are redefining what modern home safety looks like. It’s not just about keeping your home safe, it’s about doing it with style, intelligence and simplicity. This launch marks a significant leap in smart home safety solutions for the Indian market, reinforcing our commitment to ‘Make in India, for the world”

    Key Features That Define the GSL D1 Advantage:

    ●    Mobile NFC: Hassle-free access without keys or cards
    ●    Remote Operation Over Wi-Fi: Unlock and monitor your door from anywhere in the world.
    ●    Mobile Bluetooth: Access doors via Bluetooth using the Godrej Smart Locks App.
    ●    Biometric Security: Fingerprint-based access for advanced protection.
    ●    PIN Code Access: Create complex, nearly unbreakable passwords using scrambled codes.
    ●    RFID Card: Encrypted access cards to prevent duplication and ensure added safety. Simple to use, perfect for elderly family members.
    ●    Mechanical Key Override: High-grade mechanical fallback using EXS technology.
    ●    VDP Integration: Enhanced compatibility with video door phones for added convenience.

    Now available in two sleek finishes — Rose Gold and Black, the GSL D1 also features Emergency Type-C USB charging, free installation, and a 3-year warranty.

    The Advantis GSL D1 will be available in 350 + multi-brand home improvement stores across Gujarat. The product will also be available through major e-commerce platforms, ensuring rapid doorstep availability in urban metros.

    As part of its larger vision, Locks & Architectural Solutions is continually innovating in the space of architecture and home safety, blending craftsmanship with intelligent smart home solutions. With the GSL D1, the company reiterates its promise of offering secure, stylish, and smart access solutions for the evolving Indian home.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Kia India scales certified pre-owned network to 100 outlets across 70+ cities

    Kia India scales certified pre-owned network to 100 outlets across 70+ cities

    MUMBAI: Kia India, has achieved a significant milestone by inaugurating its 100th Kia Certified Pre-Owned (CPO) outlet. With this milestone, Kia has emerged as one of the fastest OEMs in India to develop a 100-outlet strong, pre-owned vehicle network—achieved in under three years.

    In line with its commitment to delivering long-term value and customer-first solutions, Kia India offers warranty coverage of up to two years/40,000 km, along with four complimentary periodic maintenance services on its CPO vehicles. This makes it one of the most comprehensive and customer-centric certified pre-owned programs in the Indian auto industry.

    The company’s CPO network now spans over 70 cities and represents nearly 60% of Kia India’s total retail footprint, underlining the surging demand for certified, high-quality pre-owned vehicles among consumers.

    On achievement, Kia India, chief sales officer,  Joonsu Cho said, “Crossing the mark of 100 outlets milestone for our Certified Pre-Owned network within three years in India is a strong testament to the trust customers place in the Kia brand. In this short span of time, our CPO business has transformed into a strategic growth driver—powered by exceptional quality, reliability and trust. Through our exclusive, design-forward outlets and a fully digital experience, we are reshaping the pre-owned car market by offering customers the same confidence and convenience they associate with a new Kia vehicle. As we expand this network, our commitment remains focused on offering customer-centric solutions, long-term value, and a seamless ownership journey that reflects the Kia promise of movement that inspires.”

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Asian Paints damp proof shields Old Trafford pitch

    Asian Paints damp proof shields Old Trafford pitch

    MUMBAI – In a unique activation, Asian Paints Damp Proof – India’s leading waterproofing solution has branded the cricket rain pitch cover at Old Trafford stadium during the recent India vs. England Test match. This crucial rain shield, which protects the cricket pitch from sudden downpours and ensures minimal game delays, became a powerful symbol of Asian Paints Damp Proof’s leadership in waterproofing, much like how the brand protects millions of Indian homes from water damage.

    Partnering with FCB Kinnect, Asian Paints brilliantly leveraged cricket’s rain delays, a cultural moment followed intensely across India, to demonstrate the brand’s promise of protection.

    Cricket in India is more than just a sport, it’s a shared passion that unites over a billion people. Yet, rain delays often bring matches to a halt, creating moments of tension and anticipation that dominate conversations nationwide. By owning the stadium’s rain pitch cover, Asian Paints Damp Proof turned these rain interruptions into a live demonstration of its expertise, protecting the very heart of the game – the pitch.

    Asian Paints MD & CEO Amit Syngle said, “Cricket is deeply loved in India, and when rain interrupts a match, it creates a moment everyone talks about. As India’s leading waterproofing solutions brand, we leveraged this moment to demonstrate our expertise where it truly counts. By integration on the cricket rain pitch cover, we reinforced our promise of protection in the most impactful way.”

    FCB Kinnect CEO Rohan Mehta added, “Brand leaders lead conversations, rather than join them. We saw the rain interruption and turned it into a moment of brand truth, and it became a real-time demonstration of the brand’s promise. At FCB Kinnect, this is the kind of creative integration we thrive on – culturally resonant and undeniably effective.”

    Neville Shah, CCO, FCB Kinnect, said, “Rain is truly frustrating when it comes to cricket. Covering the pitch to keep it dry, has always been a part of the sport. Spotting the media opportunity with a seamless connection to our core proposition is what makes the idea truly stand out. It’s not just ANY sponsorship. It’s relevant.”

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)