ITV

Category: MAM

  • Swiggy announces the transition of its board towards an independent structure

    Swiggy announces the transition of its board towards an independent structure

    MUMBAI: Swiggy Ltd (NSE: SWIGGY | BSE: 544285 ), has announced the appointment of Faraz Khalid, CEO of noon, as an independent director on its board; subject to shareholder approval. The company also announced the resignation of Sumer Juneja and Anand Daniel, non-executive and non-independent directors; who were representatives of key investors Softbank and Accel respectively on its Board.

    Swiggy founder and group CEO Sriharsha Majet said, “Faraz is among the most visionary leaders in e-commerce, bringing extensive expertise in integrating advanced technology, scaling operations, and delivering superior customer experiences. With his joining our Board, our independent directors (led by our Chairperson) represent four pillars of strategic governance. They bring a wide array of experience across established companies and startups, and marry business and financial acumen with fiduciary expertise. We are confident that their foresight and diversity shall be vital in guiding Swiggy on its next leg of growth.”

    Faraz Khalid is the CEO of noon, the Middle East’s leading consumer commerce platform. Under his leadership, Noon has evolved into an ecommerce, quick commerce and food delivery platform. He previously co-founded Namshi, helping establish it as a regional fashion leader. Faraz is recognized for his strategic vision and innovation in shaping the region’s digital economy.

    Non-independent directors Sumer Juneja and Anand Daniel are stepping back from board representation following a period of significant progress and value-creation at Swiggy. This transition reflects their confidence in the company’s strategic direction, executive leadership, and governance framework.

    With this natural progression after Swiggy’s successful IPO last year, the board has made significant strides towards an independent structure, aligning with best practices for publicly listed companies.

    Kripalu said, “We are delighted to welcome Faraz to the Board and look forward to leveraging his considerable experience at noon. We also extend our heartfelt thanks to Sumer and Anand for their invaluable contributions. Both have been associated with Swiggy since the early days, and their confidence and counsel have been instrumental in helping the management team build Swiggy into one of India’s most beloved consumer internet brands. The refreshed Board structure underscores Swiggy’s commitment to enhancing Board independence as part of the long-term roadmap towards stronger corporate governance, transparency, and value creation for all shareholders.”

  • Organic Tattva launches its campaign titled ‘Har Maa Ka Vishwas’

    Organic Tattva launches its campaign titled ‘Har Maa Ka Vishwas’

    Mumbai: Organic Tattva has launched its latest campaign titled ‘Har Maa Ka Vishwas’, featuring actor and wellness icon Kareena Kapoor Khan. The campaign has been conceptualised and executed by one of the leading advertising agencies, Eggfirst Advertising and Design Ltd.

    The campaign highlights the deep trust every mother places in the choices she makes for her family, especially when it comes to food. The campaign brings alive this emotional connection through Kareena Kapoor Khan. She embodies the modern-day Indian woman who is aware, confident, and committed to purity.

    The campaign includes a series of four TVCs, led by the flagship film ‘Har Maa Ka Vishwas’, supported by three thematic films built around the thought: ‘Switch to Purity, Switch to Organic Tattva.’ These TVCs focus on everyday food essentials like dal, rice, and sprouts, and build a strong case for choosing organic in the daily lives of Indian households.

    With a strategic rollout across digital, social media and other channels, the campaign has been designed to reach and resonate with audiences across urban and semi-urban India.

    Eggfirst founder & MD, Ravikant Banka said, “At Eggfirst, we aim to build purposeful stories that strike a chord. This campaign captures a mother’s instinctive choice for her family’s health. It’s not just an ad; it’s a reflection of what Organic Tattva stands for.”

    Organic Tattva director Kriti Mehrotra said, “At Organic Tattva, we don’t just sell food, we honour every mother’s instinct to choose right. With Kareena Kapoor Khan, ‘Har Maa Ka Vishwas’ becomes a heartfelt promise from our kitchen to yours.” 
     

  • Duolingo English Test launches digital campaign with Neeraj Chopra

    Duolingo English Test launches digital campaign with Neeraj Chopra

    MUMBAI: The Duolingo English Test (DET), a global leader in digital English proficiency assessment, has launched a new digital campaign featuring Olympic and World Champion Neeraj Chopra, aimed at inspiring young Indian learners to pursue their global education goals with focus and determination. Centered around the powerful message “Dream. Practice. Win,” the campaign celebrates the shared journey of athletes and learners who strive to achieve excellence through consistent effort and unwavering discipline.

    Conceptualised and produced by Kulfi Collective, the campaign kicked off with a hero film starring Neeraj Chopra and Duolingo’s iconic mascot, Duo, together in the training field. As they train together, the film gently reminds viewers that first attempts are rarely perfect. What truly matters is showing up every day and putting in the work. No dream goes global without practice and determination.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by @studyabroadwithdet

     

    As one of India’s most celebrated global athletes, Neeraj Chopra embodies the qualities of perseverance, focus and quiet confidence, values that deeply resonate with learners preparing for high-stakes exams like the DET. His journey of going abroad to train and preparing for years before achieving global recognition closely reflects the path of Indian students aiming to study overseas. Like Neeraj, these students often push past setbacks and step outside their comfort zones in pursuit of something bigger. The campaign draws this parallel to highlight the values of discipline, resilience and self-belief that define both journeys. It serves as a reminder that success doesn’t happen overnight but it always begins with showing up.

    “This campaign is deeply rooted in the belief that progress comes from showing up, again and again, even when it’s hard,” said Duolingo English Test India market lead, Tara Kapur. “Neeraj’s journey perfectly captures the mindset of DET learners, ambitious, focused and determined to go global. Through this collaboration, we’re proud to highlight how the Duolingo English Test supports that spirit with an accessible, affordable and modern path to international education.”

    Kulfi Collective account director, Pourush Turel said, “It was an exciting collaboration with a true blue Olympian. We wanted to draw powerful parallels to the journey of an athlete and that of a young student preparing to study abroad. Both these journeys demand determination, relentless practice and stepping out of our comfort zones. With Neeraj, Duolingo and the Duolingo English Test, we found the perfect balance of inspiration and relatability. This campaign brings that narrative to life in a way that feels honest, culturally rooted, and deeply relevant to young India.”

    Kicking off the campaign was a playful reel released last week, where Neeraj is seen hurling Duo like a javelin, throwing him past all known records and all the way to the moon. A light-hearted take on breaking records, the reel was a perfect blend of organic conversations and DET’s quirky take, serving as a teaser for the campaign film that followed. Another key highlight of this collaboration was a special meet-and-greet and fireside chat with Neeraj Chopra and Duolingo English Test takers. Recounting his experience of moving abroad for training, Neeraj spoke about the challenges he faced and offered advice to students on how to navigate the changes that come with making such a big life decision.

    The Duolingo English Test continues to break traditional barriers and democratise access to global education. With over 5,900 institutions worldwide including top universities in the USA and Canada accepting DET, Indian students are increasingly choosing it for its convenience and modern test experience. The test is fully online, costs only USD $70 (approx. ₹6,000) and provides results within 48 hours, making it one of the most accessible and student-friendly English proficiency tests available today.

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  • Glam Slam in Mumbai as GICW sets the runway for its Season 6 debut

    Glam Slam in Mumbai as GICW sets the runway for its Season 6 debut

     MUMBAI: Flashbulbs, fashion, and a fresh address India’s couture caravan is heading west. After five dazzling, drama-filled seasons in Delhi, Global India Couture Week (GICW) is stitching up a new chapter with its grand Mumbai debut for Season 6, scheduled for 19th, 20th, and 21st September 2025. One of India’s most influential fashion platforms, GICW is turning up the couture heat in the city that never sleeps bringing together legendary designers, Bollywood glamazons, and next-gen fashion firebrands under one sequinned roof.

    The move marks a bold shift for GICW, promising a more high-octane, creative, and collaborative energy. Think red carpet dazzle, influencer-packed FROWs, and runway shows that go from classic couture to cutting-edge chaos in the best possible way.

    “GICW is not just about showcasing fashion, it’s about shaping the future of Indian design,” said Flashbulbs, founder Satyajit Mohanty.

    His partner-in-style, Flashbulbs director of operations Sidharrth Behera added, “Mumbai represents a new energy, and we’re opening our doors wide for young designers to step in, shine, and scale.”

    Over the years, GICW has featured couture royalty like Anju Modi, Neeta Lulla, Wendell Rodricks, Narendra Kumar, Samant Chauhan, and Tanieya Khanuja. The film world has been equally smitten, with Karisma Kapoor, Nushrratt Bharuccha, Palak Tiwari, and Divya Khosla Kumar lending their star wattage to the catwalk.

    Now, with applications open for emerging designers, GICW Season 6 is giving the fashion disruptors of tomorrow a chance to rub shoulder-pads with the greats. Limited slots are up for grabs, and the exposure is not just national, but global zero compromises, full glamour.

    With India’s fashion industry valued at over 18 billion dollars and luxury couture seeing a sharp post-pandemic boom, GICW’s strategic shift to Mumbai is more than just a location change. It’s a sartorial power move, designed to tap into the city’s celebrity ecosystem, global connectivity, and buzzing fashion calendar.

    So whether you’re a die-hard couturista or a meme-scrolling style enthusiast, brace yourself. September’s going to be all sequins, swagger, and seriously high fashion Mumbai style.

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  • Parle-G celebrates the evolution of motherhood into friendship

    Parle-G celebrates the evolution of motherhood into friendship

    MUMBAI: This Friendship Day, Parle-G has released its deeply moving Mother-Daughter film, a tribute to the beautiful evolution of one of life’s most powerful relationships. Through the story of a mother and her daughter, the film gently reminds us that sometimes our oldest relationships become our strongest friendships.

    Parle-G’s campaign this year is a call to pause and reflect on the unsung friendships in our lives, the bonds that weren’t chosen, but were always there.

    “Friendship isn’t just about who we laugh with, it’s also about those who quietly stand by us through every step of life,” said Mayank Shah, Vice President at Parle Products. “Through this film, we honour not just our bonds with friends, but the deeper bonds of companionship with those who are our silent pillars of support—our mothers, sisters, mentors—who’ve moulded us with love and care. Parle-G has always celebrated core emotions, which is the brand’s strength. The fact that we understand and empathise with our near and dear ones comes through naturally in this well-crafted film.”

    “This film reflects a generational shift in parenting. When we were growing up, parents were stern, often authoritarian figures. Their word was law. You listened, obeyed, and rarely questioned. But today’s parents are different. There’s a softer, more empathetic approach. They make the effort to understand their children’s world, to meet them where they are, and to build trust through friendship. That change in perspective lies at the heart of our film.”, said Thought Blurb Communications founder & chief creative officer, Vinod Kunj.

    When we are young, mothers are our first teachers, protectors, and disciplinarians. They make the rules, guide us, feed us, and with every Parle-G dunked in milk, they pass on tiny bits of wisdom. But with time, some things change.

    This film captures that emotional journey with incredible simplicity and honesty. Of going from dependency to deep connection, from mother and daughter to lifelong confidantes. “Today’s mother isn’t just parenting, she’s growing with her teen. She’s evolving, unlearning, listening, and effortlessly stepping into the role of a friend. And what’s beautiful is, it’s mutual. It’s a relationship I know intimately – as a daughter and as the mother of a teen. This film is a celebration of the quiet, unspoken friendship that so many mothers and daughters share today.”, said Thought Blurb Communications national creative director, Renu Somani.

    This Friendship Day, join Parle-G in celebrating the friendships that don’t begin in a playground, but in a kitchen, at a dining table, or in the quiet corners of a busy home. Because the journey from “Ma” to “best friend” is one of life’s most beautiful transitions. And like Parle-G, it’s a bond of a lifetime.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Parle-G (@officialparleg)

     

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Vim celebrates India’s cleanest cities with sparkling tribute and floor cleaner discounts

    Vim celebrates India’s cleanest cities with sparkling tribute and floor cleaner discounts

    MUMBAI: Hindustan Unilever’s home care brand Vim has rolled out a spirited, city-specific campaign to honour the winners of Swachh Survekshan 2024–25—India’s largest cleanliness survey spearheaded by the ministry of housing and urban affairs. As a nod to the residents of the nation’s cleanest cities, HUL is offering exclusive discounts on its Vim Ultrapro Floor Cleaner range—reinforcing its message that cleanliness begins at home.

    Now in its 10th year, Swachh Survekshan has become a national benchmark for urban hygiene and sanitation. In this year’s edition, Indore, Navi Mumbai, and Surat clinched the top ranks in the premier Super Swachh League, while cities like Ahmedabad, Bhopal, and Lucknow were spotlighted as rising stars. Prayagraj earned special praise for its sanitation efforts during the Mahakumbh. A total of 43 national awards were conferred.

    Vim’s hyperlocal campaign targets these winning cities with outdoor hoardings, local radio integrations, and hyperlocal influencer content. More than just a promotional push, the initiative is a celebration of civic pride and a bid to trigger sustained behavioural change around cleanliness—both inside homes and across communities.

    HUL home care general manager Srinandan Sundaram said, “Cleanliness has long been woven into the fabric of our culture, and Vim proudly stands by this enduring value. Along these lines, Vim has recently gone beyond dishwash and launched Vim Ultrapro Floor Cleaner range with patented biodegradable polymer technology + probiotic actives- which offers deep cleaning and enhanced performance. This campaign reflects our conviction that the path to cleaner cities starts from building the culture of cleanliness & we are celebrating the people from the winning cities for exhibiting the same. By echoing the spirit of Swachh Survekshan, we hope to inspire citizens to embrace cleanliness as a daily habit—and as a shared responsibility that strengthens our communities.”

    The campaign also doubles as a spotlight for Vim’s newly launched Ultrapro Floor Cleaner range, which features patented biodegradable polymer technology and probiotic actives. The product promises 100 per cent stain removal, deep cleaning, and exotic fragrances that last up to four hours—a technological upgrade aimed at India’s evolving home hygiene needs.

    With this initiative, HUL strengthens its alignment with national cleanliness drives, seamlessly connecting personal hygiene with civic responsibility—one mop at a time.

  • Kedaara Capital ropes in Unilever veteran Nitin Paranjpe as chief mentor and operating partner

    Kedaara Capital ropes in Unilever veteran Nitin Paranjpe as chief mentor and operating partner

    MUMBAI: Private equity firm Kedaara Capital has appointed Nitin Paranjpe as chief mentor and operating partner, tapping into the expertise of one of the most seasoned executives in India’s consumer goods sector.
    Paranjpe, who spent nearly four decades at Unilever, brings formidable leadership experience across operations, transformation, and global category management. 

    He began his career at the Anglo-Dutch FMCG giant in 1987 and went on to serve as CEO of Hindustan Unilever from 2008 to 2013—one of its youngest ever—and later held senior global roles including president of home care, president of foods and refreshment, and chief operating officer.

    During his tenure, Paranjpe spearheaded multiple high-impact initiatives, from doubling business performance at HUL, to leading large-scale integrations and driving digitisation at Unilever globally. Most recently, he served as chief people and transformation officer at Unilever, where he led one of the group’s most ambitious restructurings in two decades.

    In his new role, Paranjpe will work closely with Kedaara’s sector teams—especially in consumer and allied verticals—providing operational insight on both existing and prospective investments. He will also advise Kedaara’s senior leadership on strategic initiatives across the firm.

    Paranjpe currently serves as non-executive chairman of HUL, and sits on the boards of global firms including Heineken and Infosys, further underlining the stature he brings to the table.

    His appointment signals Kedaara’s intent to deepen operational value creation as a key lever in its investment thesis across India’s high-growth consumer landscape.

  • Shiv Raheja takes charge of e-commerce and quick commerce at Society Tea

    Shiv Raheja takes charge of e-commerce and quick commerce at Society Tea

    MUMBAI: Shiv Raheja has been elevated to head of digital marketing – e-commerce and quick commerce at Society Tea, marking a significant milestone in his nearly six-year journey with the Mumbai-based FMCG brand.
    Raheja, who joined the company in November 2019, has steadily climbed the ranks from digital marketing manager to senior manager – digital and e-commerce, and now assumes full leadership of the brand’s digital commerce and growth strategies.

    With a decade-plus track record across high-growth sectors like FMCG, OTT and retail, Raheja has worked with marquee companies including Nature’s Basket, Hotstar and Gold’s Gym. At Hotstar, he was instrumental in converting blue-chip brands like Apple, Reliance Jio and Bajaj Auto into digital-first advertisers, while also bringing LIC onboard for the Rio Olympics in 2016.

    Known for his innovative integration campaigns and knack for driving customer acquisition at scale, Raheja is now tasked with accelerating Society Tea’s digital revenue and strengthening its footprint across e-commerce and q-commerce platforms.

    Raheja’s appointment comes as Society Tea looks to sharpen its focus on digital-first distribution in a rapidly evolving tea and beverages market.

  • Nestlé India cooks up a strong Q1 with Rs 659 crore profit and volume growth

    Nestlé India cooks up a strong Q1 with Rs 659 crore profit and volume growth

    MUMBAI: Nestlé India’s Q1 wasn’t just about instant noodles, it was an instant hit. Powered by pantry staples, caffeine cravings, and chocolate cheer, the FMCG major cooked up a Rs 5,074 crore sales recipe in the June quarter of FY26, stirring in a 5.9 per cent year-on-year growth and a net profit of Rs 659.2 crore.

    From steaming cups of Nescafé to school tiffins packed with Maggi and KitKat, the company’s core brands did the heavy lifting. Seven of the top twelve brands brewed double-digit growth, fuelling overall volume-led momentum across categories. The EBITDA margin stood robust at 21.7 per cent of sales, while earnings per share for the quarter came in at Rs 6.84.

    “Three of our four product groups bounced back to volume-led growth,” said outgoing Nescafé CMD Suresh Narayanan, who exits the company this month after a decade-long stint. “Maggi noodles saw double-digit growth, and our beverage and confectionery portfolios continued to perform strongly.”

    And perform they did. The Powdered and Liquid Beverages segment led by Nescafé Classic, Sunrise, and Gold perked up with high double-digit growth, aided by cold coffee campaigns that clicked during the summer. Meanwhile, the Prepared Dishes and Cooking Aids category, fuelled by Maggi’s ever-spicy range (Garlic, Cheesy, Pepper, Manchurian), added more masala to the numbers.

    Confectionery was another sweet spot. Kitkat emerged as the crown jewel, leading the charge in both urban and “Rurban” markets. Munch and Milkybar also saw high double-digit gains. Nestlé’s push into premium variants like Kitkat Lemon n Lime and Dark Sharebag helped expand its digital-first distribution.

    Milk Products and Nutrition showed mixed results, but brands like Milkmaid and Nestlé’s growing-up milk range still gained market share. Meanwhile, breakfast cereals buoyed by the recent launch of Munch Choco Fills crunched out high double-digit growth.

    Nestlé’s e-commerce channel now contributes 12.5 per cent of domestic sales, with quick commerce and newer launches proving to be the growth engines. Its Out-of-Home business think vending corners and retail kiosks continues to post double-digit growth, with over 1,000 Nescaf Corners, Maggie Hotspots and Kitkat Break Zones spread across India.

    On the export front too, it was a power-packed quarter, with high double-digit growth across foods, beverages and cereals. The UK even got a taste of desi spice, with Masala-Ae-Magic officially launching there.

    The business faced its share of heat: inflationary pressures pushed up costs of key commodities, and manufacturing expansion led to higher operating expenses. Finance costs rose due to short-term borrowings. But there’s relief in sight coffee, edible oil, and cocoa prices have stabilised, and milk is expected to cool with the monsoon flush.

    As Narayanan passes the baton to incoming Nescafé chairman and MD Manish Tiwary from 1 August, he exits on a high note. Over the last decade, Nestlé India has reported a 150 per cent rise in sales, a 490 per cent jump in PAT, and a 3.9x increase in market capitalisation, with a 17 per cent CAGR in total shareholder return.

    With a legacy that’s chocolate-dipped and noodle-tossed, Nestlé India has shown that even in a high-cost environment, flavour-packed fundamentals and strong consumer connect can serve up consistent, comforting growth.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Tedhe Medhe goes viral with a reel-y snackable content masterclass

    Tedhe Medhe goes viral with a reel-y snackable content masterclass

    MUMBAI: What do you get when a snack brand embraces meme culture, musical flair, and internet spontaneity? A full-blown digital dhamaka, that’s what. Bingo! Tedhe Medhe’s latest campaign, Sabkajawaabtedhemedhe, has turned into one of the biggest organic internet moments of the year, proving that the best marketing isn’t always cooked up in a boardroom, sometimes it’s born in a spontaneous Instagram reel.

    The spark? A reel by creator Deepankar Koshta casually declaring, “Tedhe Medhe bhi acche lagte hain.” With over 3 million organic views, the line struck a chord. Sensing its viral potential, Bingo! responded not with a brand plug, but a personal touch, a Tedhe Medhe hamper and handwritten note prompting 7 plus organic follow-up reels and another 1.5 million views.

    Then came the beat drop. Bingo! roped in music producer Anshuman Sharma, turning the catchphrase into an irresistibly quirky anthem. The result? A social media juggernaut with over 68 million views, 122k shares, and 3.5x engagement compared to the brand’s regular content making it Bingo!’s second-most shared post ever.

    The virality spiced up further when content creator Parveen Sharma crafted a meme-dance routine to the anthem, clocking 44 million views and 225k shares breaking records to become the brand’s most shared content to date.

    Not one to miss a beat, Bingo! then launched the SabkaJawaabTedheMedhe contest with comedian Satish Ray, asking users to respond to life’s oddball questions using Deepankar’s reel audio. The challenge garnered over 1.7 million views, 14k shares, and hundreds of user remixes.

    The ripple effect snowballed with influencers like Purav Jha and even brands like Swiggy joining in. Daily meme-style posts generated between 1.4 to 5 million views each. In total, the campaign racked up over 112 million views, 21 million in reach, and nearly 1 million engagements all largely organic.

    More than just a quirky campaign, Bingo!’s digital blitz shows how embracing real-time culture, giving credit to creators, and speaking the internet’s native language can turn a single unscripted moment into a nationwide snack sensation.

    Because in the age of reels and relatability Tedhe is the new straight.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)