ITV

Category: MAM

  • iQOO appoints 25-year-old as chief gaming officer; offers Rs 10 lakh

    iQOO appoints 25-year-old as chief gaming officer; offers Rs 10 lakh

    MUMBAI: iQOO appointed Vedang Vikas Chavan, a 25-year-old eSports coach and gamer from Mumbai, has been named as iQOO’s new chief gaming officer, emerging victorious in a three-month-long search that drew over 80,000 participants from 400+ Indian cities and towns. Vedang has been tested on his gameplay skills, gaming knowledge, personality, and communication along with the other participants. As part of this role, he will take home a remuneration of Rs 10 lakh.

    Hailing from Navi Mumbai, Vedang’s journey is a story of relentless passion and perseverance. A chess prodigy in his early years, Vedang discovered gaming at age 10 and soon found himself captivated by esports. From sneaking into gaming cafés during college to representing India at international PUBG PC tournaments in Japan, Malaysia, Singapore, the Philippines, and Australia, his hustle never stopped. When he transitioned to coaching, he set out to give aspiring gamers a real shot at experiencing competitive esports. He handpicked grassroots talent and built teams from scratch, coaching them to podium finishes at top esports events. From being told he wasn’t good enough to become a sought-after leader, Vedang carved his space in a tough industry and helped others rise alongside him.

    Expressing his excitement, Vedang said, “I’m genuinely overwhelmed and grateful to be named iQOO’s new Chief Gaming Officer. When I first came across this opportunity on LinkedIn, I saw it as the perfect way to challenge myself, a chance to grow, upgrade my skills, and do something meaningful in the esports space. And the fact that it was coming from a brand like iQOO made it even more exciting. I knew I had to give it my all. I never imagined it would take me all the way here. The competition rounds were intense, and the finalists I met along the way were all incredibly talented. I’ll never forget the video call with Nipun sir congratulating me, that’s a moment I’ll always treasure. This journey has been surreal, and I’m thankful to iQOO, the jury, and everyone who believed in me. I’m excited to now take this passion forward with iQOO and give back to the community that shaped me.

    Welcoming Vedang, iQOO CEO Nipun Marya said, “This is yet another iconic moment for the Indian smartphone industry, and we are proud to welcome Vedang as our new Chief Gaming Officer. Vedang perfectly embodies the spirit of ‘I Quest On and On’. His journey from grassroots gaming to leading top teams reflects the passion and perseverance we value at iQOO. With his experience as a player, coach, and mentor, we believe he will bring a sharper understanding of the gaming community and a fresh perspective to our gaming initiatives. All of us at iQOO are excited to have him join the family, and we are  confident he will make a meaningful impact in this role.”

    From competing against 80,000+ passionate gamers to impressing a power-packed jury panel featuring Nipun Marya, Rannvijay Singha, Payal Gaming (Payal Dhare), and 8bit Thug (Animesh Agarwal), Vedang has emerged as the winner of CGO 2.0. As CGO, Vedang will work closely with iQOO’s leadership, offering insights to enhance the smartphone gaming experience and  connect with the esports ecosystem. The position will also give him the opportunity to collaborate with top gamers across India and earn a prize of Rs 10 lakhs.

    In addition to strengthening its presence in the esports space, iQOO has appointed Harshvardhan as its official caster. A passionate storyteller and presenter, Harshvardhan began his casting journey two years ago and quickly made a mark by winning the Nodwin Gaming Talent Hunt three times, including during BGIS 2024. Beyond the mic, he brings a well-rounded understanding of the esports ecosystem, skilled in production, match analysis, editing, and design. With his deep connection to the gaming community and evolving expertise, Harshvardhan will serve as a strong voice for iQOO’s gaming initiatives across platforms.

  • Tiger Balm roars for the ‘Keepers of the Wild’

    Tiger Balm roars for the ‘Keepers of the Wild’

    MUMBAI : This International Tigers Day, Tiger Balm, usually known for soothing aches, is setting its sights on a different kind of relief: giving India’s forest guards the recognition they sorely deserve. Ad agency BC Web Wise has launched a stirring new campaign, “Keepers of the Wild,” that’s purr-fectly pitched to honour these unsung heroes of conservation.

    Crafted entirely by BCWW, the campaign features two evocative line-art films. Narrated from the tiger’s perspective, these aren’t about romanticising the jungle, but about giving a nod to the humans who make the big cats’ survival possible. Alongside supporting social content, the films offer a rare glimpse into a truly wild relationship, one built on mutual respect, care, and staunch protection.

    BC Web Wise creative director Sonali Banerji shared, “We wanted to create something that didn’t just talk at the audience, but made them feel — feel the weight of the silence, the solitude, the strength it takes to protect something as fierce as the wild. The tiger’s voice in this campaign isn’t loud  it’s layered. Just like the work these forest guards do.”

    Gardenia board brand & marketing expert and advisor, Pankaj Bhawnani shared, “This isn’t a story about tigers alone. It’s about the people we rarely see. The ones who stay back, stay still, or step away when it matters most. Through this campaign, we wanted to bring out that emotional undercurrent of conservation. Because sometimes, respect is the greatest form of protection.”

    At its core, “Keepers of the Wild” reflects Tiger Balm’s own ethos, care that’s constant, quiet, and deeply human. The campaign doesn’t rely on spectacle, but on sincerity, and invites audiences to rethink what it truly means to be a guardian of the wild.

    Gardenia Cosmotrade LLP (exclusive distributors of Tiger Balm in India) Designated Partner,  Puneet Motiani said, “For over a century, Tiger Balm has been associated with relief and this campaign is an extension of that legacy. It’s about recognising the invisible strain that forest guards endure, and acknowledging the care they offer  not just to the animals, but to the entire ecosystem. We’re proud to stand behind a campaign that speaks with so much heart.”

    At its core, “Keepers of the Wild” mirrors Tiger Balm’s own philosophy: care that’s constant, quiet, and profoundly human. The campaign eschews flashy spectacle for genuine sincerity, inviting audiences to rethink what it truly means to be a guardian of the wild.

    Puneet Motiani, designated partner at Gardenia Cosmotrade LLP (exclusive distributors of Tiger Balm in India), noted, “For over a century, Tiger Balm has been associated with relief, and this campaign is an extension of that legacy. It’s about recognising the invisible strain that forest guards endure, and acknowledging the care they offer – not just to the animals, but to the entire ecosystem. We’re proud to stand behind a campaign that speaks with so much heart.”

    Following last year’s successful #EyeOfTheTiger campaign, this year’s narrative paws to deepen the admiration for forest guards, offering a unique perspective from the very creatures they protect. Through “Keepers Of The Wild,” it’s clear that sometimes, #ToughAsATiger isn’t just about raw power, but about presence – showing up for the wild, and leaving ample space for it to thrive.

  • Ajit Varghese heads back to Madison as partner and CEO

    Ajit Varghese heads back to Madison as partner and CEO

    MUMBAI: Ajit Varghese is set to return to the world of advertising, taking the reins at Sam Balsara’s Madison as partner and chief executive officer. The move marks a homecoming for Varghese, who cut his teeth at the agency before a globe-spanning career across media and tech.

    Varghese had only recently been chief revenue officer at Jiostar, the Reliance–Disney joint venture, a role he held for seven months. Before that he led ad sales for the Walt Disney Company in India (2023–24) and served as chief commercial officer at ShareChat and Moj (2020–22), where he drove a 7x revenue surge and helped turbocharge growth in Bharat-focused social media and short video.

    His longest stint was at WPP, where he rose from managing director of Maxus South Asia to global president of Wavemaker, overseeing 3,000 staff across 50 markets. Along the way, he delivered double-digit bottom-line growth, launched new digital and data-driven practices, and notched a string of industry awards.

    Varghese began his career at Madison in 1999, climbing to chief operating officer before leaving in 2006. Back then, he helped Coca-Cola triple its media budget in India and added marquee clients such as McDonald’s, Asian Paints, and Axis Bank.

    His return signals Madison’s intent to sharpen its edge in a market that is once again in flux.

  • Rabitat unveils Its latest Rakshbandhan campaign – ‘It’s the Little Crimes That Count’

    Rabitat unveils Its latest Rakshbandhan campaign – ‘It’s the Little Crimes That Count’

    MUMBAI: Rabitat has unveiled its latest Raksha Bandhan campaign titled, “It’s the Little Crimes That Count.” With this campaign, Rabitat is stepping into the season with humour, honesty, and a limited-edition festive hamper titled, “the Rabitat Rakhi Hamper”, acknowledging the silent economics of sibling life, where everything you own is also unofficially theirs.

    For India, Raksha Bandhan is a celebration of a bond that’s built on love, mischief, and lifelong camaraderie. For Rabitat, it marks an opportunity to design products that honour this bond in ways that feel fresh, meaningful, and joyfully nostalgic. Curated to inspire lasting rituals and joyful moments, the kits consciously replace sugar rushes and plastic clutter with products built for joy, utility, and shelf life. Every box includes a Rakhi, a Rakhi Ritual Kit, a custom Sibling Tax Card (a playful take on sibling bingo), a photo frame, and a curated mix of Rabitat’s everyday bestsellers.

    Commenting on the launch, Rabitat co-founder Sumit Suneja said, “Every sibling story is part crime, part comedy, and 100% chaos. It’s these unchanging truths that shape the kind of intent-led experiences we create at Rabitat. This Rakhi, we wanted to move gifting away from the usual suspects of sugar, plastic, and lead into experiences that celebrate modern siblinghood. Knowing we are laying foundational layers for the next generation of Indian families, Rabitat hopes to spark traditions that are as emotionally resonant as they are smartly designed; the kind kids will remember, and parents will be proud to pass on.”

    The campaign draws from a truth all parents know too well: nothing in a sibling household is safe. From lunch boxes raided on the sly to stationery that mysteriously migrates, sibling “taxation” is real. Rather than tame it, Rabitat chooses to honour it, turning these petty moments into powerful rituals of bonding and banter.

    To take the story beyond the box, Rabitat is teaming up with a host of beloved mom-influencers like Ishita Dutta, Smriti Khanna, Kishwer Merchant, and many more across platforms such as Instagram to share slice-of-life sibling tales. Adding to the momentum, Rabitat is also collaborating with FilterCopy to bring these real, relatable moments to life through heartwarming storytelling. Together, these content pieces echo a fresh Rakhi sentiment, one that’s rooted in realism, full of character, and reflective of how Indian parents and kids truly celebrate today.

    As families seek safer, more thoughtful alternatives to traditional festive options, Rabitat’s Rakhi hampers emerge as a refreshing pick for the season. By turning sibling tussles into Rakhi-ready rituals, the brand proves that good design and great storytelling belong at the heart of every celebration. 

  • Assembly gets its first India CEO: Alap Ghosh steps up to the plate

    Assembly gets its first India CEO: Alap Ghosh steps up to the plate

    MUMBAI: In a move that’s set to assemble a formidable force in the Indian media landscape, Assembly, the global omnichannel media agency under the Stagwell network, has appointed Alap Ghosh as its inaugural CEO for India. Based in Mumbai, Ghosh will officially take the reins on 1 August 2025, reporting directly to Matt Adams, global chief operating officer of Assembly.

    Ghosh, a digital doyen with over 25 years under his belt, brings a wealth of expertise across the digital ecosystem, having navigated the intricate worlds of advertising technology, marketing technology, and programmatic platforms throughout his illustrious career. He joins Assembly after a stint at Google India, where he was the head of data and technology partnerships, a role that saw him spearhead marketing technology and digital innovation for Google’s enterprise partners and clients. His resume also boasts leadership roles at Jellyfish and even a successful data consultancy he founded himself, giving him a panoramic view across supply, demand, innovation, and revenue functions. With a proven knack for building teams, scaling operations, and driving digital advancement, Ghosh is clearly the right fit to usher in Assembly’s next phase of growth in India.

    In his fresh new role, Ghosh will be tasked with knitting together Assembly’s media operations across Mumbai and Bangalore, forging a unified offering that spans media, creative, technology, and commerce. His leadership will be pivotal in accelerating growth and crafting more interconnected omnichannel experiences that promise to make brands truly perform across the region. It seems Assembly is all set to build something truly special.

    “Alap’s appointment marks an exciting new chapter for Assembly in India,” said Assembly Global CEO Rick Acampora. “India is an important growth market for Assembly and for many of our global clients, and we’re committed to realizing its full potential. Alap brings the right mix of crosssector experience and proven leadership to help us build something genuinely differentiated in this region.”

    “I’m excited to join Assembly at such a pivotal moment for Assembly and for India,” said Ghosh. “By bringing our teams together, with one vision and voice, we can create something bold, unified, and fit for purpose for what’s next for India. India is moving fast creatively, culturally, and digitally and we have a real opportunity to build an offering that delivers for today’s clients and sets a new benchmark for what’s possible in this market’s future.”   
     

  • Essential Car Insurance Terms to Understand Before the Monsoon

    Essential Car Insurance Terms to Understand Before the Monsoon

    The Indian monsoon season is generally accompanied by torrential rainfall, floods, landslides, hailstorms and high humidity. All these can seriously damage your car, causing corrosion, engine failure, water ingress, short circuit and sudden breakdown. Having a clear understanding of your car insurance terms can help you avoid expensive surprises during claim registration. Buying car insurance online during the monsoon season makes it easy to check what different plans offer in terms of coverage and claim settlement, review premiums from multiple insurers, compare add-ons and purchase policies without any delay.

    Introduction

    Rain after the sweltering summer months is very refreshing and calming. However, they also come with unique challenges for car owners, especially those living in flood-prone areas. Potholes, water-logged streets, unexpected floods, storms and stalled engines are common during this season, and they can turn your daily travel into a costly nightmare almost instantly. 

    Your repair cost can spike, and insurance claims may not go through if your policy isn’t clear enough or updated. That’s why getting the right car insurance online and understanding its terms can make all the difference. This guide breaks down important insurance terms and offers clear explanations, so you are sufficiently prepared before the skies burst open.

    Car Insurance Terms You Need to Know Before the Monsoon

    Knowing what your car insurance covers, what it doesn’t and how to upgrade it for monsoon-prone areas can help you make the best decision during renewal.

    1.  Types of Coverages

    Third-Party Car Insurance: This plan financially and legally covers the damages your vehicle causes to other individuals or their property. The third-party car insurance is mandatory by law under the Motor Act, 1988, but it doesn’t protect your vehicle from monsoon damage.

    Comprehensive Insurance: It is a complete and customisable plan that covers both third-party liabilities and own car damages. This broader protection is beneficial during the monsoon season when your vehicle faces multiple risks simultaneously, including floods and fire from a short circuit.

    Personal Accident Cover: This cover offers financial protection if you suffer injuries in an accident. It pays ambulance charges and medical expenses and provides compensation for permanent disability or death.

    2.  Insurance Declared Value (IDV)

    IDV is your car’s current market value as determined by your insurance company. It is the maximum amount the insurance company will pay if your car is completely damaged or stolen.  
    Your IDV decreases each year due to depreciation – a new car’s IDV is about 95% of its showroom price. Note that choosing a higher IDV means paying higher premiums, but it also means better compensation during claims.

    3.  Add-Ons for Riders for the Monsoons

    Here are a few useful add-ons you must consider if you live in a heavy monsoon-prone area:

    Engine Protection Cover: This add-on protects your engine from water damage. Standard comprehensive policies don’t cover a hydrostatic lock, where water enters your engine cylinders.

    Zero Depreciation Cover: This cover ensures you receive the full claim amount without depreciation deductions. 

    Roadside Assistance: It provides emergency services like towing, battery jump-start and flat tyre replacement if you are stranded in a waterlogged area. This cover is valuable for people living in remote areas or hill stations.

    Consumables Cover: This useful add-on pays for items like engine oil, nuts, bolts, coolant and brake fluid, which often need replacement after water damage. These costs, usually not covered in standard comprehensive car insurance policies, can add up significantly during claims.

    You can only top up your comprehensive insurance with these add-ons and not third-party or personal cover. Riders can be added at the time of policy purchase or renewal.

    4. Deductibles

    Deductibles are the amount you pay from your pocket before the insurer covers the rest during a claim settlement. This amount is decided when you renew or buy the policy.

    Lower deductibles mean higher premiums, but you’ll pay less during claims. There are two types of deductibles:

    .  Compulsory deductible: This amount is fixed by the insurer based on your claim history and car make and model. 

    .  Voluntary deductible: It is a higher out-of-pocket amount you choose in exchange for a lower premium.

    Know your deductible amount so you are not surprised during claims, especially if there are chances of making multiple claims. In addition, consider your financial capacity when deciding on the voluntary deductible.

    Tips to Protect Your Car Insurance During Monsoon

    Use these steps to make sure your insurance helps you when you need it most.

    1. Document Car Condition: Take photographs of existing scratches, dents and mechanical issues before the monsoon begins. This will help during claim settlement. 

    2. Check Your Current Insurance Policy: Make sure it’s comprehensive and has monsoon-related add-ons and terms. For example, many policies exclude damage from driving through flooded areas despite official warnings. 

    3. Avoid High-Water Areas: Do not drive through waterlogged areas. Even with an engine protection cover, your claim can get rejected if driving through the region was deliberate. Also, prevention is better than time-consuming repairs. 

    4. Service Your Car Before Monsoon Starts: A well-maintained vehicle has fewer chances of suffering damage and wouldn’t face claim rejections. 

    5. Don’t Delay Renewal: If your vehicle’s car insurance policy is expiring just before the monsoon hits, don’t delay renewal, thinking that you wouldn’t be taking your car out. Even parked vehicles can be damaged and need proper insurance coverage.

    Key Takeaway

    The monsoon season doesn’t have to be a nightmare for car owners. With a well-understood and active policy, you can manage risks and avoid unnecessary repair costs. Buy or renew your car insurance online after checking what’s covered and what else you need. Make sure your car is protected against engine damage, electrical issues, breakdowns and more.

    Disclaimer: The above information is for illustrative purposes only. For more details, please refer to the policy wordings and prospectus before concluding the sales.

  • HUL Posts Rs 2,768 Crore Profit in Q1, Boosted by Minimalist Buy

    HUL Posts Rs 2,768 Crore Profit in Q1, Boosted by Minimalist Buy

    MUMBAI: Hindustan Unilever Limited (HUL) has kicked off FY26 with a frothy performance in Q1, brewing Rs 2,768 crore in net profit up 6 per cent from the same quarter last year despite flat volume growth and a mild lather of margin pressure. Total revenue stood at Rs 16,323 crore, a 5 per cent rise from the previous year’s Rs 15,547 crore, driven by modest gains across key verticals including Home Care (Rs 5,815 crore), Beauty & Wellbeing (Rs 3,265 crore), Foods (Rs 3,896 crore), and Personal Care (Rs 2,126 crore). The company’s EBITDA for the quarter clocked in at Rs 3,718 crore with a margin of 22.8 per cent, a dip of 130 basis points versus the previous year.

    But what added extra glow to the balance sheet this quarter was the inclusion of Uprising Science Private Limited makers of the cult-favourite skincare and haircare brand *Minimalist*. HUL completed a 90.5 per cent stake acquisition in April 2025 for Rs 2,706 crore, and the brand’s contribution from April to June has already been factored into the consolidated earnings.

    While profit before tax stood at Rs 3,362 crore, a Rs 138 crore exceptional item mostly restructuring expenses and adjustments to legacy tax provisions shaved off some sheen. However, a re-estimation of tax expenses added a 12 per cent boost to PAT growth, softening the blow.

    Interestingly, despite a slight dip in operating margins, HUL managed to grow its bottom line due to disciplined cost controls and a diversified category strategy. Foods and Beverages continues to be the tastiest pie, contributing Rs 3,896 crore in revenue, while Home Care kept the household engine running with Rs 5,815 crore.

    On the segment results side, Home Care led the pack with Rs 1,093 crore in profits, followed closely by Beauty & Wellbeing (Rs 1,046 crore) and Foods (Rs 627 crore). Personal Care, however, saw a relative slide, reporting Rs 398 crore for the quarter.

    With this quarterly update, HUL’s CEO Rohit Jawa seems to have set a confident tone for the year. The acquisition of *Minimalist* hints at a sharper pivot towards premium and digitally native brands, while its core continues to be driven by daily-use essentials.

    Even as rural demand remains patchy, and discretionary consumption cautious, HUL is leaning into a “more for less” strategy revamping portfolios while keeping margins lean and marketing sharp.

    A minimalist acquisition, a maximalist balance sheet HUL might just be setting the tone for the FMCG playbook in FY26.

  • TTK Prestige’s ‘Deep Lid’ makes a splash on Carter Road

    TTK Prestige’s ‘Deep Lid’ makes a splash on Carter Road

    MUMBAI : Forget your average umbrella, TTK Prestige, India’s trusted kitchen whiz, has truly spilled the beans on innovation. They’ve erected a colossal replica of their Prestige Svachh Pressure Cooker’s Deep Lid on Mumbai’s bustling Carter Road. And it’s not just for show; this monumental lid is doubling as a rain shelter, keeping pedestrians as clean and dry as your kitchen counter after a Svachh-cooked curry.

    Conceptualised by the clever clogs at DDB Mudra, this installation isn’t just turning heads; it’s a stroke of genius in brand storytelling. It lets the public literally walk through and stand under the very feature that promises no more messy boil-overs. The installation perfectly encapsulates the Svachh range’s philosophy: making daily life cleaner, simpler, and more conscious – a real boon for the Indian homemaker. It’s a bold statement that tidiness isn’t just a chore, but a thoughtful practice that elevates everyday living.

    The site also played host to a collective pledge, inviting passers-by to commit to safer and more hygienic cooking habits. Visitors were encouraged to snap selfies and share their vows on social media using #SvachhNoSpillShelter, spreading the “Clean Kitchen Promise” far and wide. Participants even bagged vouchers, a neat little reinforcement of the brand’s belief in empowering Indian kitchens.

    TTK Prestige senior general manager & head – marketing, Akila Chandrasekar shared the journey behind the Svachh deep lid innovation, “At TTK Prestige, we believe that innovation should serve a purpose beyond the product. The SVACHH Deep Lid was developed to solve a real issue in Indian kitchens — the mess and inconvenience caused by spillage during pressure cooking. This installation takes that simple idea — one that has quietly improved daily cooking for millions — and magnifies its impact in a public space. It’s a way for us to show how much thought goes into even the smallest design detail and how those details make everyday lives easier. At a time when attention is hard-won, this initiative allows us to engage people meaningfully, without needing to sell to them. It’s visibility with value, a reflection of the brand we aspire to be: intelligent, purposeful, and deeply rooted in consumer insight.”

    The installation will remain open for public viewing at Carter Road for the week, serving as both a talking point and a visual reminder that even the most functional products can have cultural flair.

    DDB Mudra Creative Head – South, Priya Shivakumar said, “At the heart of this idea is a simple yet strong belief, that thoughtful innovation can solve everyday problems. The Prestige spillage-control lid is one such product born of this belief, and we wanted to dramatize its function in a way that felt both meaningful and memorable. So, we took it out of the kitchen and into the streets — right in the middle of India’s monsoon. With ‘Prestige Svachh No Spill Shelter’, we transformed the lid into a life-size shelter that not only protects people from the rain but also collects and recycles the rainwater it captures. It’s a real-world metaphor for what the product does in homes every day. The idea is functional, sustainable, and a bit unexpected, staying true to the spirit of the brand.”

    To top it all off, the launch featured a live performance by indie band Symphony Rush, whose lively set ensured the event was anything but flat, drawing in families, joggers, and the simply curious. Looks like TTK Prestige has cooked up a storm – in the best possible way!

  • Eggfirst and Chambal Fertilisers cultivate emotion, humour, and impact in new Ad films

    Eggfirst and Chambal Fertilisers cultivate emotion, humour, and impact in new Ad films

    MUMBAI: Semi-urban and rural specialist advertising agency Eggfirst has rolled out an ambitious 3-film TVC campaign for Chambal Fertilisers. The campaign, which spans emotional storytelling and light-hearted narratives, captures the diverse realities and aspirations of Indian farmers, reaffirming Chambal’s deep-rooted commitment to empowering them.

    Crafted with a blend of insight, empathy, and relatability, the films reflect Eggfirst’s distinctive ability to speak authentically to semi-urban and rural audiences. In this space, the agency has consistently excelled.

    “The strength of this campaign lies in its versatility, it connects across geographies, media platforms, and mindsets. That’s what makes it powerful,” said Chambal Fertilisers VP – sales & marketing, Ashish Shrivastava.

    The campaign traverses genres and formats, from heartwarming tributes to farmers’ resilience, to witty slices of life that spotlight the everyday role of Chambal’s agri solutions. Each film has been created not just to inform, but to inspire and engage.

    “What sets this body of work apart is how it speaks to the farmer, not just as a customer, but as a hero. This is storytelling rooted in understanding and trust,” said Eggfirst founder & CEO Ravikant Banka.

    With a legacy of powerful rural storytelling and celebrity-led campaigns, Eggfirst continues to build a strong creative reputation in the agriculture, fintech, Building Construction Materials, FMCG sector and more.