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Category: Sponsorship

  • Lava Mobiles becomes Punjab Kings’ official smartphone partner for the upcoming T20 season

    Lava Mobiles becomes Punjab Kings’ official smartphone partner for the upcoming T20 season

    Mumbai: Lava Mobiles, the leading Indian smartphone brand, is thrilled to announce a partnership with Punjab Kings, one of the key franchises of the Indian T20 League. With this strategic collaboration, Lava Mobiles is now the official smartphone partner of Punjab Kings for the 2024 season.

    This alliance marks a significant milestone for both Punjab Kings and Lava Mobiles as they symbolise a journey of determination and perseverance in their respective domains. Lava Mobiles, a renowned name in the Indian mobile handset industry, has continuously demonstrated a commitment to revolutionising the smartphone landscape with its cutting-edge technology and unwavering dedication to quality.

    “We are excited to partner with Punjab Kings” said Lava International marketing Puravansh Maitreya. “This collaboration is an effort to reach out and connect with our young cricket loving audience. With this partnership, we aim to leverage the power of cricket to bring fans closer to the action and enhance their engagement with the brand.”

    The excitement of this partnership is further heightened by the anticipation of Punjab Kings’ first match of the season against Delhi Capitals on 23 March. As fans eagerly await the thrilling action on the field, Lava Mobiles and Punjab Kings are poised to captivate audiences with their dynamic collaboration, leaving a permanent mark on the world of cricket and technology.

  • Lava Mobiles becomes Punjab Kings’ official smartphone partner for the upcoming T20 season

    Lava Mobiles becomes Punjab Kings’ official smartphone partner for the upcoming T20 season

    Mumbai: Lava Mobiles, the leading Indian smartphone brand, is thrilled to announce a partnership with Punjab Kings, one of the key franchises of the Indian T20 League. With this strategic collaboration, Lava Mobiles is now the official smartphone partner of Punjab Kings for the 2024 season.

    This alliance marks a significant milestone for both Punjab Kings and Lava Mobiles as they symbolise a journey of determination and perseverance in their respective domains. Lava Mobiles, a renowned name in the Indian mobile handset industry, has continuously demonstrated a commitment to revolutionising the smartphone landscape with its cutting-edge technology and unwavering dedication to quality.

    “We are excited to partner with Punjab Kings” said Lava International marketing Puravansh Maitreya. “This collaboration is an effort to reach out and connect with our young cricket loving audience. With this partnership, we aim to leverage the power of cricket to bring fans closer to the action and enhance their engagement with the brand.”

    The excitement of this partnership is further heightened by the anticipation of Punjab Kings’ first match of the season against Delhi Capitals on 23 March. As fans eagerly await the thrilling action on the field, Lava Mobiles and Punjab Kings are poised to captivate audiences with their dynamic collaboration, leaving a permanent mark on the world of cricket and technology.

  • playR retains title as Mumbai Indians’ global merchandise partner for IPL 2024

    playR retains title as Mumbai Indians’ global merchandise partner for IPL 2024

    Mumbai: playR, the leading sports and lifestyle brand, is back in action as the official global merchandising partner of Mumbai Indians for IPL 2024.

    If you’re a Mumbai Indians fan, get ready to show your team love in style with playR’s awesome range of Mumbai Indians Jersey  It’s the perfect way to shout out your support for your favorite IPL team!

    playR co-founder and iCOREts Pvt Ltd director Ravi Kukreja expressed his excitement about the partnership, “We are delighted to collaborate with Mumbai Indians once more. They are cricket legends, and we are thrilled to provide fans with high-quality gear that reflects their passion and loyalty.”          

    A Mumbai Indians spokesperson said, “As we expand globally, merchandise becomes a powerful bridge connecting us with fans in India and beyond. Our partner playR helps build a universal bond through diverse fan merchandise offerings, transcending borders.”

    Founded in 2021, playR’s mission is to inspire customers to be creative, confident, and fearless by providing a unique and fashionable style. The brand offers a wide range of products, including t-shirts, jackets, shorts, tracksuits, bats, balls, leg guards, gloves, bicycles, bags, yoga mats, bottles, and limited-edition items. playR emphasises building long-term relationships with customers and employees, promoting community service and continuous employee education, and giving back to the community that supports their operations. They aim to be a leading provider of lifestyle, sports, and service management worldwide.

  • JioCinema welcomes record 18 sponsors for TATA IPL 2024

    JioCinema welcomes record 18 sponsors for TATA IPL 2024

    Mumbai: JioCinema, the official digital streaming partner of TATA IPL 2024, has reported a record number of 18 sponsors and over 250 advertisers for the upcoming season. Notably, this season has not only witnessed advertiser interest for TATA IPL from conventional, digitally-inclined categories like automobiles, mobile handsets, banking, online broking & trading, credit card payment, and construction but also categories that typically invest in traditional mediums such as FMCG, evidencing shift in advertising dynamics in India. Last year, JioCinema booked a record digital ad revenue compared to that of any other live-streamed event previously.  

    JioCinema’s list of digital streaming sponsors for the 2024 TATA IPL season includes Dream11 as a co-presenting sponsor, while Tata Motors, PayZapp by HDFC Bank, SBI, Cred, AMFI, Upstox, Charged by Thums Up, Britannia, Pepsi, Parle products, Google Pixel, Haier, Jindal Steel, Vodafone, Dalmia Cements, Kamla Pasand and Rapido have joined hands as associate sponsors. Additionally, JioCinema is in advanced discussions with multiple other brands and more are expected to join before the first ball is bowled this TATA IPL beginning on 22 March.

    With the online fantasy gaming category leading the charge yet again this season, Dream11, MyTeam11, and My11Circle have put their faith in the power of live sport on digital streaming yet again to engage with the sports fans. In a striking shift, brands from the FMCG sector like Britannia, Parle products, Mars chocolates, Tata Consumer Products, and Havmor Ice Cream – typically known for their reliance on traditional channels, have enthusiastically embraced the digital wave as advertisers.

    Other major brands from the automobile category such as Maruti, Apollo Tyres, Ashok Leyland, and JK tyres are also driving in with JioCinema to maximize mileage on their advertising spend. In the competitive arenas of banking, payments, online trading, and credit card payments, brands like PayZapp by HDFC Bank, SBI, Cred, AMFI, ICICI Mutual Fund, and LIC are strategically placing their investments with JioCinema, leveraging the platform to connect with audiences in real-time.

    This year also marks the resurgence of the premium mobile handset category with upmarket brands like Google Pixel, Apple, Motorola, and Vivo, all poised to dial up their marketing endeavours to unprecedented heights. In the beverage category, the platform has witnessed increased spend this year with Coca-Cola taking the energy drinks category and PepsiCo locking out the cola category.

    The sharp increase in interest for advertising on digital not only stems from increased efforts by JioCinema to remove major barriers to advertising, but also its world-class presentation of the marquee T20 league through a 12-language presentation, including Haryanvi joining the line-up this year. Apart from this, JioCinema will continue offering the league for free to viewers, thus creating a mouth-watering proposition for advertisers to access the length and breadth of the country, especially smaller towns which are now adopting digital as a primary viewing medium.  

    “While last year showed us digital came of age, this season of the TATA IPL is telling us a story that digital is going to be everyone’s primary choice, be it for viewing or advertising. It is beyond doubt that India now prefers watching the TATA IPL on their mobile devices and Connected TV’s and advertisers have skewed their spends towards where the consumers are,” said a Viacom18 spokesperson. “The aggressive innovation that we are bringing to the TATA IPL viewing experience, coupled with the efforts we have invested in removing barriers to advertising on digital and democratising it, promises digital ad spending to only head on an upwards trajectory from here every season.”

    Speaking on the association with JioCinema, Parle Products VP Mayank Shah said, “TATA IPL on JioCinema is a fabulous opportunity for brands like ours to drive unprecedented awareness in India. With a significant shift that’s happening towards digital consumption, and Cricket consistently staying the most engaging content in the country, this partnership will help us take our brands to consumers when they’re most receptive to our message. Our strategy is to delight viewers with our creatives and embed the habit of celebrating their favourite sport with our offerings.”

    Commenting on coming on board with JioCinema, HDFC Bank group head, CMO, head-direct to consumer business Ravi Santhanam said, “HDFC Bank is planning to launch an integrated campaign for its digital payments app, PayZapp in the upcoming IPL season. Cricket is a religion in India with extremely high levels of engagement with customers and JioCinema has played a key role in enhancing the reach of TATA IPL through its platform. PayZapp in its new avatar is a very strong offering in the payments space providing consumers the choice to pay in the way they want, in the place they want, with the type of payment they want and it is backed by the trust & reputation of HDFC Bank. JioCinema offers its viewers multiple choices in the way they want to watch the IPL, be it camera angles, languages, or more and hence we feel it is an ideal match to deliver our brand promise. It does offer huge reach across handheld, web and Connected TV which along with our presence on traditional channels will ensure that we reach the consumers across multiple touchpoints in their TATA IPL followership. Together with JioCinema, we intend to deliver an innovative campaign that not only resonates with fans but also establishes PayZapp by HDFC Bank as the best payments offering in the market.”

    Dalmia Cement (Bharat) Ltd COO Sameer Nagpal added, “We are thrilled to partner with JioCinema as an associate sponsor for the TATA IPL 2024. The TATA IPL is a national phenomenon, uniting millions through their love for the game. This massive platform provides us with a unique opportunity to educate crores of aspiring home owners in India, about the importance of RCF (i.e. roof, column, & foundation) in ensuring that their dream house lasts for generations to come.”

    Sharing thoughts about their partnership with JioCinema, Haier Appliances India president N S Satish said, “We are delighted to return as an associate Sponsor with JioCinema for the TATA IPL in 2024.  The tournament’s unmatched viewership and energetic atmosphere provide an ideal platform to connect with cricket fans across India. We are excited to come back for the second year of our partnership, to tap the power of TATA IPL on Connected TV, a rapidly growing viewing platform. This targeted approach allows us to create a truly engaging brand experience for the fans and further strengthens our commitment to innovation in the Indian market.”

    “As the excitement of TATA IPL electrifies the nation, Britannia is proud to be a part of this exhilarating journey. Our partnership celebrates the shared passion for excellence and enjoyment of all sports lovers,” said Britannia CMO Amit Doshi. “Through this collaboration, we are excited to showcase our latest campaigns, like ‘Hungry For Gold’, reaching audiences far and wide on JioCinema.”

    TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bengaluru on 22 March 2024. Viewers will be able to catch the latest season for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features including Jeeto Dhan Dhana Dhan.

  • Top five IPL teams sign playR as their official global exclusive merchandise partner

    Top five IPL teams sign playR as their official global exclusive merchandise partner

    Mumbai: playR, one of the world’s leading sports and lifestyle brands has partnered with Chennai Super Kings, Mumbai Indians, Rajasthan Royals, and Punjab Kings to provide exclusive global merchandise for season 2023 onwards and Kolkata Knight Riders from season 2024 onwards. playR is also the kitting and clothing partner for Punjab Kings for season 2024.  

    The range of merchandise offered by playR includes apparel, accessories, and lifestyle products for fans to showcase their love, loyalty and support towards their favourite IPL teams.

    playR co-founder and iCOREts Pvt Ltd director Ravi Kukreja expressed his excitement and said, “We are thrilled to announce our association with the CSK, MI, RR, PBKS and KKR and thank them for believing in us year after year. Each team has a different strategy of communicating with its loyal fan base and we respect each and every team fan and playR is diligently working towards catering to each and every fan both domestic and international. From Team-wear Jersey, Fan-wear, Cricket Gear, Fitness and accessories products playR strives to create an almost exhaustive range of products that a Fan can experience as part of their daily life, year-round. Kudos to IPL and its teams that has revolutionised an almost non-existent sports merchandise market in India.”

    A Mumbai Indians spokesperson said, “As we continue to grow globally it is imperative to build a wide range of merchandise that fans will cherish to own. We are happy to partner with playR to serve both current and new fans.”

    Chennai Super Kings Cricket Ltd CEO Kasi Viswanathan said “We are delighted to have signed up playR as our Global Official Merchandise Partner. We are confident that with playR we can provide our legion of fans exciting and quality CSK merchandise that they can proudly sport.”

    Punjab Kings CEO Satish Menon stated, “We are extremely pleased to welcome playR as the global official merchandise partner.” We chose playR after months of study and careful consideration because it matches our principles and dedication to quality. What’s intriguing is the fact that playR as an organisation already has a variety of clothing and cricket equipment, and the company understands our needs and works to ensure that our brand is visible across platforms.

    Rajasthan Royals chief marketing officer Zameer Kochar said, “One of the core values at the Royals that we believe in is to cater to the needs of our supporters, and this global partnership will enable us to offer them a specially curated range of merchandise which they can proudly don while they cheer for the team.”

    playR is a leading sport and lifestyle brand founded in 2021 and strives to provide customers with unique and edgy apparel, sports equipment, bicycles and accessories that celebrate their style and encourages them to express themselves. It also retails from its dedicated e-commerce store, as well as on multi-brand online stores. playR provides a wide range of products that include t-shirts, jackets, shorts, tracksuits, bats, balls, leg guards, gloves, bicycles, bags, yoga mats, bottles, etc., as well as limited-edition items. playR’s mission is to inspire customers to be creative, confident, and fearless by providing them with a unique and fashionable style. Their goal is to be one of the world’s leading providers of lifestyle, sports and service management.

    playR also strives toward building long-term relationships with their customers and employees; they promote community service, and encourage the additional constant education of their employees. They feel it is extremely important to give back to the community that supports the operations, while also maintaining an atmosphere where the employees have the opportunity to improve as individuals.

     

  • Chennai Singams secures major jersey sponsorships ahead of ISPL debut

    Chennai Singams secures major jersey sponsorships ahead of ISPL debut

    Mumbai: As excitement grows for the inaugural edition of the Indian Street Premier League (ISPL), Chennai Singams, the #RoartoRule cricket franchise, has secured significant jersey sponsorships across sports, hospitality, finance, banking, energy and food & beverages categories. ibis Hotels from the hospitality segment is among the major jersey sponsors for the franchise which is making its debut in the much-anticipated ISPL league. The inaugural edition of the Indian Street Premier League will get underway from 6 to 15 March 2024.

    Apart from ibis Hotels, the Chennai-based team, led by serial entrepreneurs Rajdipkumar Gupta, Sandipkumar Gupta, and actor Suriya Sivakumar, has signed lucrative contracts with Nuwama Wealth, Hell Energy Drink, Yes Bank, TYKA and Route Energy, demonstrating their dedication to excellence and sportsmanship.

    In response to these historic partnerships, Chennai Singams co-owner Rajdip Gupta said, “The team and I are very elated to join hands with such esteemed global brands. Such sponsorships and collaborations are important to increase team visibility and boost overall performance. Looking forward to a great season this year and tying up with numerous brands in the years to come.”

    ibis, a globally recognised hospitality brand known for its modern accommodations and exceptional service, has joined forces with Chennai Singams as one of their premier jersey sponsors. Their association represents a shared commitment to excellence and performance, laying the groundwork for an electrifying debut in the ISPL.

    Chennai Singams also welcomes Nuvama Wealth, a well-known financial services provider, as a jersey sponsor. This collaboration represents the convergence of sporting and financial expertise, as both organizations strive for success and growth in their respective fields.

    Apart from that, Chennai Singams has joined hands with Hell Energy Drink as another valued jersey sponsor, adding vigor and vitality to their roster. Hell Energy Drink, with its invigorating blend and dynamic branding, complements the team’s energy and dynamism on the pitch.

    In addition, the ISPL cricket franchise strengthens its financial base by securing Yes Bank as a key jersey sponsor. As India’s leading private sector bank, Yes Bank’s partnership demonstrates stability, growth, and a common vision for cricket success.

    Chennai Singams has also partnered with TYKA, a well-known sports apparel brand known for its quality and innovation, to expand its roster of prestigious jersey sponsors. The TYKA association demonstrates a dedication to performance excellence and athletic prowess, which is consistent with the team’s philosophy.

    Chennai Singams has also joined hands with Route Energy, an emerging solar energy solution provider with expertise in efficiency products, solutions, and consulting services. The brand offers consulting services in the renewable energy and energy efficiency sectors from technological, industrial, policy, socioeconomic, and collaborative perspectives.

    ibis and ibis Styles India director of operations Tejus Jose said, “It’s going to be a great association with Chennai Singams as the popular game of cricket enters into different exciting formats. We, as one of the official jersey sponsors and partners of the franchise, wish all the luck and success to the team ahead of its ISPL debut.”

    As ISPL gears up for its exhilarating T10 tennis ball cricket tournament, the Chennai Singams vow to enthrall spectators with their dynamic displays on the transformed streets of Mumbai, now turned into stadiums.

  • College Rivals ropes in Acer and Sony to enhance the grand finale experience

    College Rivals ropes in Acer and Sony to enhance the grand finale experience

    Mumbai: College Rivals, Esports talent hunt, has partnered with gaming giants Acer as the co-powered sponsor and Sony as the official gaming headset partner for its highly anticipated grand finale, set to take place on  3 March at Nesco, Mumbai.

    College Rivals, the pioneering intellectual property (IP) of Ampverse, Asia’s largest gaming communities, and IPs, in collaboration with DMI Finance, has harnessed the vast talent pool within college campuses nationwide by offering students an innovative platform to display their gaming skills

    Being one of the world’s top ICT companies, Acer will elevate the stature of the LAN finale, contributing to its experiential appeal. Meanwhile the association of Sony, the multinational conglomerate brings an immersive gaming experience with their cutting-edge gaming headphones, Sony Inzone, elevating gameplay for all participants.

    Sharing his thoughts on onboarding prominent Esports names for the one-of-a-kind finale, Ashwin Haryani, Country Head of Ampverse, India said, “We are delighted to join forces with Acer and Sony, whose shared vision of transforming India’s Esports landscape through College Rivals resonates with ours. College Rivals, as an impactful IP of Ampverse, is committed to establishing a sustainable ecosystem for the nation’s burgeoning gamers. With the backing of these industry leaders, we will be able to deliver an unparalleled experience for not only our finalists but for all attendees.”

    TP-Link, the reliably smart global networking provider has joined the grand finale as the official Networking Partner. The brand’s expertise in providing top-notch networking solutions will ensure seamless connectivity and smooth gaming experience for all finalists.

    The event boasts an impressive lineup of partners, including, Nostra as the Associate Partner, Jio Games as the Media Partner, Radiocity 91.1 FM as the Radio Partner, and Crepdog Crew as the Streetwear Partner.

    This one-of-a-kind experiential event will feature 24 finalists selected from colleges nationwide, competing across five titles including BGMI, Road to Valor, Valorant, Tekken7, and FIFA 23 on three different platforms.

    Distinguished Esports personalities including Naman Mathur (Mortal), Payal Dhare (PayalGaming), Tanmay Singh (ScoutOP), and others will grace the event, engaging with attendees.

    In addition, prominent Esports organizations like Revenant Esports, Orangutan Esports, and Entity Gaming will be present at the finale, offering fans a chance to interact and learn from the best in the industry.

    Adding to the excitement, music artists Seedhe Maut, Muhfaad, and Char Diwari will deliver electrifying live performances.

    Attendees will also be able to enjoy arcade gaming zones, a cosplay competition, racing simulators, and various food and beverage options.

    Fans can avail their tickets for the grand finale on BookMyShow, the event’s official ticketing partner.

    For those who are unable to witness the action live, the grand finale will be streamed live on Youtube, Facebook Gaming, Twitch, Kick, Glance, JioGames, JioTV, Loco, and Rooter.

    The production of the College Rivals grand finale will be handled by Gently Altered.

  • Punjab Kings onboards Dazller as official beauty partner

    Punjab Kings onboards Dazller as official beauty partner

    Mumbai: Punjab Kings, on Friday, announced Dazller as the official beauty partner for the upcoming edition of the Indian Premier League, set to kick off on 22 March. Dazller is the iconic cosmetics brand of Aravind Laboratories, owners of the legacy brand, Eyetex.

    The partnership brings a whole new level of boldness factor to the Punjab Kings cheer squad. The fusion between the passion of cricket and the world of Dazller will enhance the vibrancy of the cheer squad. The dazzling range of beauty products, from precision eyeliners to luscious lipsticks, will add to the eye-catching spectacle of style and spirit. This exciting partnership promises to bring an added dimension of glamour and quality to the IPL season, strengthening the brands’ connection with a wide and passionate audience across India.

    Aravind Laboratories executive partner Aaditya Hariprasad the driving force behind this partnership expressed his enthusiasm about the collaboration. He stated, “Teaming up with the Punjab Kings is a thrilling new chapter for us at Dazller. We’re eager to bring our A-game to the IPL once more, this time with the vibrant and spirited Punjab Kings. We believe this partnership is a perfect blend of beauty and the fierce competitiveness of cricket, promising to deliver unforgettable moments throughout the seasons.”

    Welcoming the collaboration, KPH Dream Cricket Pvt Ltd CEO Satish Menon said, “We at Punjab Kings believe in ensuring all the members associated with our franchise reserve the right to demand the best from us. We want our cheer squad to have the opportunity to present their talent with the best resources available to help them perform. We are confident the partnership with Dazller will help our cheer squads raise the enthusiasm of our fans.”

  • EssenceMediacom & GroupM ESP renew A23’s partnership with Celebrity Cricket League for season 10

    EssenceMediacom & GroupM ESP renew A23’s partnership with Celebrity Cricket League for season 10

    Mumbai: EssenceMediacom, GroupM’s newest and largest media agency along with GroupM ESP, the entertainment, esports, and sports division of GroupM successfully facilitated the dynamic partnership renewal between A23, India’s leading skill-based gaming platform, and the Celebrity Cricket League (CCL) for its 10th season.

    Marking another exciting chapter in this collaboration, A23 returns as the presenting sponsor, building upon the success of their partnership last year. This strategic alliance leverages the shared passion for entertainment and excitement inherent in both brands,  promising an unparalleled experience for the audience.

    GroupM South Asia head of sports, esports, and live entertainment Vinit Karnik emphasized the strategic importance of the partnership, stating, “Celebrity Cricket League sits at the crossroads on sports and entertainment bringing together the length and breadth of India’s entertainment industry. With a robust distribution plan spanning regional and national sports channels alongside JioCinema; CCL 2024 is poised to break all its previous records. We’re proud to facilitate the dynamic partnership between A23 and CCL  for 2nd year in a row. Building on last seasons’ successes, we’re confident of a rewarding  season of the league for A23 in the coming weeks.”

    Celebrating its 10th year, CCL is the ultimate “sportainment” spectacle, seamlessly blending the worlds of cinema and cricket. As the only sports league in India uniting over 200 actors from eight different languages, it transcends regional boundaries and fosters a sense of national unity. The upcoming season, commencing on February 23rd in Sharjah and continuing with 20 action-packed matches across India, promises electrifying entertainment for a diverse audience.

    A23 VP-marketing, head digital works Gunnidhi Singh Sareen expressed excitement about the renewed collaboration, stating, “We are thrilled to announce our renewed collaboration with Celebrity Cricket League (CCL), a partnership that seamlessly aligns with the essence of A23. CCL, with its massive and diverse fan base spanning across the nation,  breaks all barriers and boundaries, creating an experience that fosters the feeling of  ‘playing together.’”

    Last season, CCL garnered an impressive cumulative TV and digital reach, captivating over  250 million viewers throughout the country. This year’s edition, CCL Season 10, promises to be even grander, bringing together the most beloved film celebrities under one platform for an unmatched entertainment extravaganza.

    Celebrity Cricket League founder Vishnu Induri stated, “We are happy to have A23 as the presenting sponsor for the 10th season of CCL. A23 has been a committed partner for  CCL since the last season sharing our passion towards talent and the spirit of cricket. With their continued support CCL is scaling and we are looking forward to our biggest season this year.  

    As EssenceMediacom and GroupM ESP facilitate this dynamic partnership between A23 and  CCL for the second year in a row, all stakeholders anticipate a rewarding season filled with entertainment, engagement, and unforgettable moments both on and off the field.

  • ITC Sunfeast Baked Creations named official gourmet food partner for RCB Women’s T20 League 2024

    ITC Sunfeast Baked Creations named official gourmet food partner for RCB Women’s T20 League 2024

    Mumbai: ITC Sunfeast Baked Creations has announced its partnership with Royal Challengers Bangalore (RCB) as the official gourmet food partner for the Women’s T20 League 2024. This association isn’t just about cricket; it’s about creating a fusion of indulgence and excitement that will have fans cheering for more. Both brands have come together to celebrate the resilience and determination of women in sports.

    In a delightful twist of fate, both RCB and Sunfeast Baked Creations proudly sport the colour red as their signature hue, making this partnership a perfect blend of synergy and style. Sunfeast Baked Creations houses a delectable range of gourmet croissants, bagels and baked treats. This partnership will see the brand integrate seamlessly into the T20 sports ecosystem, offering the widest variety of heavenly croissants and pull-apart bagels during the tournament. With its delectable offerings, the brand guarantees to provide every cricket lover an experience of gourmet perfection.

    ITC Ltd business head Rohit Bhalla expressed his enthusiasm about the partnership: “We are incredibly proud to be associated with RCB. This isn’t just a partnership; it’s a celebration of the power of sports coming together with exceptional taste. At Sunfeast Baked Creations, we’re all about championing women’s success and providing them with the support they need to conquer the world – one delicious treat at a time. Through this partnership, we aim to provide players and fans with a truly delightful experience.”

    Royal Challengers Bangalore VP & head Rajesh Menon said, “We are delighted to welcome Sunfeast Baked Creations as our Official Gourmet Food Partner for this season. This partnership is a perfect synergy between two brands that share a passion for curated experiences and a commitment to creating memorable moments.”

    With its delectable offerings and commitment to quality, Sunfeast Baked Creations promises to be a delicious win for cricket fans, players and the sport itself.