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Category: Sponsorship

  • IndusInd Bank ignites excitement with ICC Men’s T20 World Cup 2024 trophy experience

    IndusInd Bank ignites excitement with ICC Men’s T20 World Cup 2024 trophy experience

    Mumbai:  IndusInd Bank, a global partner of the International Cricket Council, concluded the much-coveted Trophy Experience in Mumbai and Gurgaon, held in anticipation of the upcoming ICC Men’s T20 World Cup. The trophy experience reflected the Bank’s faith in the transformative power of sports and its commitment towards nurturing lasting emotional bonds among fans.

    Hosted across ten distinct branches and offices, the trophy experience strengthened the Bank’s brand presence and helped forge deeper bonds with its customers, employees and cricket fans. This immersive experience not only celebrated the spirit of cricket but also emphasised the Bank’s dedication towards uniting cricket enthusiasts, providing enriching fan experiences to them and weaving unforgettable memories in their lives.

    IndusInd Bank head of consumer banking and marketing Soumitra Sen said, “We’re thrilled to offer one-of-a-kind experiences to fans and cricket enthusiasts leading up to and during the ICC Men’s T20 Cricket World Cup 2024. We deeply believe in the transformative impact of sports and strive to ignite passion among fans. The fantastic response to the trophy experience reaffirms our commitment as we work to deepen our bond and connect with cricket enthusiasts globally.”

    The trophy experience traversed across select branches and offices of IndusInd Bank at iconic locations in Mumbai and Gurgaon, including Nariman Point, Colaba, Marine Drive, Peddar Road and Opera House in Mumbai, and Palm Springs and DLF Cyber City in Gurgaon. Here are experiences shared by fans who had the opportunity to experience the trophy up close during the tour:

    IndusInd Bank  Gurgaon branch customer Padamjeet Sehrawat expressed his enthusiasm,

    “Seeing the trophy, I had goose-bumps, and my heart was pounding. All the best to Team India!

    May we achieve glory with the Indian team lifting the trophy this year. Go Team India!”

    IndusInd Bank  Gurgaon branch customer Padamjeet Sehrawat expressed his enthusiasm,

    “Seeing the trophy, I had goose-bumps, and my heart was pounding. All the best to Team India! May we achieve glory with the Indian team lifting the trophy this year. Go Team India!”

    IndusInd Bank a Gurgaon branch customer

    Rakesh Srivastava exclaimed, “It’s great to  see the trophy experience organised by IndusInd Bank. May the best team win the trophy. As an Indian, I hope that the winning team is India. It will be amazing to see the winning trophy in the hands of the Indian team, with over a billion Indians enjoying the tournament and the victory.”

    IndusInd Bank a Mumbai branch customer V. E. Belani

    said, “It was a great honour and privilege to see the trophy. I hope Team India brings it home!”

    IndusInd Bank a Mumbai branch customer Usha K Lulla expressing her joy, exclaimed, “It was a wonderful feeling to see the trophy, and a prestigious and glorious moment for the bank to host it in their branch! My experience with the bank’s staff during my visits to the branch has always been great.”

  • New Mangalore Port Authority will be title sponsors of fifth Indian Open of Surfing

    New Mangalore Port Authority will be title sponsors of fifth Indian Open of Surfing

    Mumbai: The fifth Indian Open of Surfing (IOS), a premier national surfing competition sanctioned by the sport’s governing body in the country, the Surfing Federation of India (SFI) – have announced the New Mangalore Port Authority as their new title sponsors for the 2024 edition, scheduled between 3q May to 2 June at the pristine Sasihithlu Beach in Mangalore. The event will be organised by the Surfing Swami Foundation and hosted by the local Mantra Surf Club under the aegis of SFI. Continuing with its record of attracting top corporate sponsorship for the Indian Open of Surfing, the organizers also announced Karnataka Tourism as event partners for the fifth consecutive year. The famous Cycle Pure Agarbatti have also been roped in as the ‘powered by’ sponsors while Explurger has come onboard as a social media app partner exclusively for the very first time to empower the event.

    The fifth Indian Open of Surfing is all set to showcase the talent and skills of top Indian surfers which include the likes of Ramesh Budihal, Kishore Kumar, Harish M, Srikanth D, and Manikandan D, Kamali Moorthy, Srishthi Selvam, and Sandhya Arun, as they compete for top honors in four different categories (Men & Women’s Open and Groms U-16 Boys & Girls) in the three-day surfing extravaganza.

    “We have eagerly awaited the moment to announce our partnership with the 5th Indian Open of Surfing. The opportunity to support surfing, one of the fastest-growing water sports both nationally and globally, is something we could not pass up. Surfing holds transformative potential for the region, positioning Mangalore as a premier destination for adventure enthusiasts. This, in turn, significantly boosts the local economy and empowers the local communities. We are proud to be part of an initiative that brings such multifaceted benefits to the region,” said, New Mangalore Port Authority chairman Dr Venkata Ramana Akkaraju.

    “The Karnataka Government and Karnataka Tourism have been supporting surfing for a long time. This support encourages more people to visit beautiful places like Sasihithlu and explore what the state has to offer in terms of tourism development. I extend my best wishes to everyone involved in this year’s IOS for a fun and successful event”, said Dakshin Kannada M P, IAS, deputy commissioner Mullai Muhilan.

    “We have been truly impressed by the surging popularity of surfing in India. We are committed to supporting initiatives that align with our values of preserving the ecological surroundings and foster community development. I extend my best wishes to all the athletes and organizers for a successful tournament. Let’s hope to see India rise in this exhilarating sport,” said NR Group managing partner & Cycle Pure Agarbatti MD Arjun Ranga.

    “The Indian Open of Surfing embodies the adventurous spirit we cherish at Explurger. Partnering with the Surfing Federation of India underscores our dedication to celebrating the excitement of exploration. We extend our heartfelt wishes to all participants and look forward to many more collaborations,” said, Explurger founder & CEO Jitin Bhatia.

    Indian Open of Surfing will be the second stop of the National Championship series of the 2024 calendar year, following the International Surfing Festival Kerala 2024, held in March at the beautiful cliff beach of Varkala. The IOS will feature intense rivalry between surfers from the east and west coasts, as these championships carry important ranking points that will determine the surfers’ standings at the end of the season.

  • Biryani By Kilo teams up with IPL star Shivam Dube

    Biryani By Kilo teams up with IPL star Shivam Dube

    Mumbai: Biryani By Kilo, Biryani & Kebab chain, announced its collaboration with Indian cricket star, Shivam Dube. This partnership aims to celebrate the spirit of the Indian Premier League with the irresistible flavours of the brand’s culinary delights and elevate the matchday experience.

    Known for his stellar performances with Chennai Super Kings, Shivam Dube perfectly embodies the “dumdaar” spirit of both the IPL and Biryani By Kilo’s delicacies. This strategic choice is further amplified by biryani’s status as the most-ordered dish during this IPL season. By partnering with the rising star, the brand aims to connect with cricket fans on a deeper level and position itself as the go-to choice for delectable food throughout the season.

    In a recent video shared across Biryani By Kilo’s social media handles, Dube is captured immersed in the overwhelmingly positive response from his fans, acknowledging the need to uphold their expectations. He emphasizes the importance of maintaining peak performance, and what better way to fuel his game than with a flavour-packed biryani, kebab & phirni from Biryani By Kilo? The video concludes with Dube urging viewers to indulge in the explosive flavours and authentic taste of the brand’s biryanis, kebabs, and curries throughout the IPL season.

    Biryani By Kilo co-founder & co-CEO Vishal Jindal said, “Cricket holds a special place in the hearts of Indians, and each year, the IPL unites everyone in a celebration of passion and skill. We are thrilled to partner with Shivam Dube, a true icon of Indian cricket, who perfectly complements the thrill of the IPL season. Just as Shivam brings ‘dumdaar’ power to the field, our biryanis are infused with ‘dumdaar’ flavours and authentic ingredients. Through this, our aim is to offer cricket enthusiasts delectable match day moments that combine the excitement of the game with the unmatched flavours of our signature dishes.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by shivam dube (@dubeshivam)

     

    The campaign intends to deliver cricket fans bite-sized content that celebrates their shared love for cricket and delicious food. With over 100 outlets in 45 cities across the country, the brand is making it even easier to enjoy these delectable dishes throughout the season with a limited-time discount. Customers can enjoy discounts on orders placed through the BBK website or app using the code “SHIVAM100”.

  • World Championship of Legends announces EaseMyTrip as its presenting partner

    World Championship of Legends announces EaseMyTrip as its presenting partner

    Mumbai: EaseMyTrip, an online travel platforms, has announced its partnership as the presenting partner of the prestigious World Championship of Legends (WCL). This collaboration marks a significant milestone in the world of sports and entertainment, uniting two influential entities to enhance the cricketing experience for fans worldwide.

    The World Championship of Legends is known for its outstanding contributions to cricket, and with EaseMyTrip as its presenting partner, the league is poised for further global recognition and engagement.

    EaseMyTrip CEO and co-founder Nishant Pitti shared his thoughts about the partnership, stating, “We are excited to serve as the presenting partner of the World Championship of Legends. This partnership underscores our unwavering dedication to championing sporting excellence and curating unforgettable experiences for cricket enthusiasts around the globe.”

    Bollywood actor Ajay Devgn, who has also invested in the World Championship of Legends, expressed his support, saying, “I welcome EaseMyTrip as the main presenters of the World Championship of Legends and am happy that we are on a path of creating new entertaining moments with our legendary cricketing heroes.”

    Harshit Tomar, the visionary founder and CEO of the World Championship of Legends, emphasized the significance of this partnership, stating, “EaseMyTrip is the second-largest travel company in India and from cricket to tennis to kabaddi, EaseMyTrip has been associated with numerous sports leagues. I am confident that with EaseMyTrip on board, WCL will significantly strengthen”

    Suresh Raina, a cricketing icon and valued member of the World Championship of Legends, expressed his enthusiasm, stating, “I’m thrilled to join India Champions in WCL! With EaseMyTrip as the powered by sponsors, the foundation of WCL is stronger than ever. Can’t wait to get back on the field alongside other cricketing legends and compete at Edgbaston. See you all there!”

    Harbhajan Singh, another revered figure in cricket, echoed Raina’s sentiment, saying, “I am excited to join Indian Champions in WCL. Things are going in perfect direction , Getting ECB approval, huge response for ticket sales and now getting respected brands as sponsors. It strengthens the structure of WCL.”

    The World Championship of Legends kicks off on the 3 July at the iconic Edgbaston Stadium in Birmingham, UK. Six teams will be vying for glory, including India Champions, Australia Champions, Pakistan Champions, England Champions, South Africa Champions, and West Indies Champions.

    Legendary players such as Yuvraj Singh, Shahid Afridi, Brett Lee, Ian Bell, and Daren Sammy will grace the field, adding to the excitement and prestige of the tournament.

    With EaseMyTrip as the presenting partner and the shared excitement of cricketing legends and investors, the World Championship of Legends is set to captivate audiences and solidify its position as a premier cricketing event.
     

  • RCB unveils Royal Challenge packaged drinking water as an official partner

    RCB unveils Royal Challenge packaged drinking water as an official partner

    Mumbai: Royal Challenge packaged drinking water, announced its association with Royal Challengers Bengaluru, as an official partner during this T20 season. Following a successful collaboration with the Royal Challengers Bengaluru women’s T20 team, the reigning champions this season, the brand continues its longstanding partnership with the men’s team for the 2024 T20 season. This year, Royal Challenge Packaged Drinking Water will bring the festive spirit to town alongside the cricket season, inspiring every player to #ChooseBold.

    Speaking about this association, Diageo India VP and portfolio head, marketing Varun Koorichh said, “Cricket is a sporting extravaganza that brings the entire country together with inspiring sporting action that’s a feast for Indians across the country. We are excited to be associated with Royal Challengers Bengaluru as an official partner. It is exciting to see the Naya Shers #ChooseBold because they truly embody the spirit of the brand and we wish them all the luck for the ongoing season!”

    Royal Challengers Bengaluru VP & head Rajesh Menon said, “Taking on the challenge and celebrating boldness has always been the spirit of Royal Challengers Bengaluru. We are thrilled to join forces with Royal Challenge Packaged Drinking Water, a brand that shares our ethos by choosing bold in all their endeavours.”

  • VIDA V1 collabs with TCS World 10K Bengaluru 2024

    VIDA V1 collabs with TCS World 10K Bengaluru 2024

    Mumbai: Reiterating its commitment towards sustainability, VIDA, powered by Hero, the emerging mobility brand of Hero MotoCorp has collaborated with pioneers of the distance running movement in India Procam International as the electric two-wheeler partner for the Tata Consultancy Services (TCS) World 10K Bengaluru.

    The race is scheduled to be held on Sunday, 28 April 2024. This collaboration is yet another significant step by both companies towards promoting sustainable mobility and encouraging individuals to embrace clean transportation solutions.

    As part of the partnership, VIDA is set to curate an experiential journey for the participants through various touchpoints and activations. From pre-race festivities to post-run celebrations, runners will be able to engage with VIDA throughout the event.  

    Progress Parade – A convoy of VIDA V1 electric scooters will be at the start line of the “Majja Run” of the TCS World 10K Bengaluru. The VIDA V1 scooters, with their distinctiveness and energy, will take the lead and set the stage for the runners as they embark on their run. The VIDA V1 convoy will feature customers who have opted for clean mobility through VIDA V1 and real-life change makers who are bringing a transformation through their efforts. This convoy of change makers serves as proof that change begins with the action of a single person.

    Official electric scooter – The VIDA V1 is the official electric scooter of the world’s premier 10K and the VIDA V1 will be used for all official requirements during the event.

    Launched in 2022, VIDA embodies Hero MotoCorp’s vision to “Be the Future of Mobility”, with a focus on creating a meaningful world for future generations. Hero MotoCorp is one of the world’s largest corporate promoters of multiple sports. Through VIDA, this is the company’s first foray into the world of distance running.

    On the association, Hero MotoCorp chief business officer – emerging mobility business unit (EMBU) Dr Swadesh Srivastava said, “At VIDA, we believe in empowering individuals to make choices that promote sustainability and contribute towards a greener, healthier planet. Just as EVs promote a healthy planet, running is a healthy lifestyle choice too. Thus, we are delighted to be associated with TCS World 10K, Bengaluru, and put spotlight on the importance of sustainable mobility and wholesome choices. VIDA is committed to fostering a brighter future through our innovative products and services that offer convenience and efficiency. Our aim is to inspire participants to make environmentally conscious choices. Together, we can drive meaningful change and create a more sustainable world for generations to come.”

    Speaking about the association, Procam International Jt MD Vivek Singh said “We are pleased to welcome VIDA on board as the electric two-wheeler partner. Procam is committed to building partnerships that will enhance the race experience as well as contribute to the larger societal narrative. With Bengaluru emerging as a hub for electric mobility, this strategic alliance aims to revolutionize the local market, leveraging the city’s ever-growing affinity towards eco-friendly transportation solutions and delivering a green-conscious race.”

    VIDA is present in over 100 cities across India and will commence operations in Europe in FY’25. Its maiden offerings are the VIDA V1 Pro and the VIDA V1 Plus electric scooters. The V1 Pro comes equipped with the best-in-class combination of performance (0-40 in 3.2 secs), a no-compromise real-world range of 110 Km and a top speed of 80 km/h. Demonstrating cutting-edge technology, the VIDA V1 also offers industry-leading features such as custom mode (100 plus combinations), cruise control, boost mode, two-way throttle, key-less access and an over-the-air enabled 7” TFT Touch-Screen. This electric scooter is based on an intelligent platform that’s modular, scalable & flexible, enabling it to learn and adapt on the go.

    Procam International and its running events have been a testament to the power of this sport and what can be achieved when objectives are purpose-driven, passion-led and fuelled by the unwavering belief, to bring about a change in society for good. Over the years, TCS World 10K Bengaluru has changed the social, health & fitness paradigm in this country. Furthermore, the event has undertaken various green initiatives i.e. being a 100 per cent waste-managed race, the Madiwala Lake Urban Forest, and Cubbon Park Rejuvenation Project among others.

    TCS World 10K Bengaluru is a world athletics gold label race and this edition will see a record number of participation from over 30,000 runners from across the globe.

  • Goldi Solar partners with Mumbai Indians as official solar energy partner

    Goldi Solar partners with Mumbai Indians as official solar energy partner

    Mumbai: Goldi Solar, a quality-conscious solar brand, has announced its partnership with Mumbai Indians, five-time champions, as their official partner and official solar energy partner for the season. This collaboration signifies Goldi Solar’s dedication to driving the growth of the solar industry in India and contributing to the nation’s goal of achieving 100 per cent reliance on renewable energy by 2070. Moreover, the partnership aims to raise awareness nationwide and establish Goldi Solar as a household name.

    Aligned with Mumbai Indians’ passion and excitement, Goldi Solar is focused on promoting the adoption of renewable energy solutions while leveraging the spirit of cricket to advocate for a cleaner and greener future. Through this partnership, Goldi Solar will utilize its rights as the official partner of Mumbai Indians and run marketing engagement campaigns to connect with passionate cricket fans.

    To engage with consumers, Goldi Solar will host a slew of promotional activities, including Instagram contests, with exciting giveaways like player signed bats, t-shirts, and match tickets for Mumbai Indians’ home games at Wankhede Stadium in Mumbai. Additionally, Goldi Solar will introduce co-branded merchandise and stationery items ensuring widespread visibility.

    Expressing enthusiasm about the partnership, Goldi Solar Pvt Ltd founder & MD Capt Ishver Dholakiya commented, “The collaboration between Goldi Solar and Mumbai Indians is truly monumental. Cricket, renowned for its unifying essence, has the power to bring people of diverse cultures and ages together. Partnering with Mumbai Indians, an iconic franchise that has captured the hearts of millions, presents an incredible opportunity for Goldi Solar to extend its reach and impact across the nation. At Goldi Solar, we uphold values of quality, resilience, innovation, and excellence, values exemplified by the Mumbai Indians team both on and off the field.”

    A Mumbai Indians spokesperson said, “We are glad to have Goldi Solar come on board as a partner whose focus is on having a strong impact on the society. With the partnership, Goldi Solar will be able to reach out to our MI Paltan and drive impactful storytelling.”

  • ITC Master Chef Creations is the ‘Official Gourmet Food Partner’ for RCB for second year

    ITC Master Chef Creations is the ‘Official Gourmet Food Partner’ for RCB for second year

    Mumbai: ITC Master Chef Creations, renowned for its delectable range of  North Indian delicacies, is excited to announce its partnership with  Royal Challengers Bengaluru (RCB) as the ‘Official Gourmet Food Partner’ for Indian Premier League (IPL) 2024. This partnership highlights the shared values of two powerpact brands, with RCB displaying moves on the field and ITC Master Chef Creations bringing exciting tastes beyond the game. This collaboration will once again provide a flavourful experience for everyone in Bengaluru.

    Throughout this season, fans can look forward to an experience driven by ITC Master Chef Creations’ dedication to top-notch quality and authenticity. From Chole Kulche and Dabeli to Biryanis and Kebabs, the brand’s  RCB Special menu is sure to tantalize taste buds. This time cricket fans can savour a menu featuring a variety of delightful dishes, whether its snack platters or refreshing Shikanji there’s a treat for everyone’s craving, during the matches.

    Bringing the RCB enthusiasm outside the stadium, this season, ITC Master Chef Creations has introduced RCB Special Menu, to allow fans to savour their meals conveniently through the Swiggy app at home, guaranteeing they catch every epic moment of the match without any interruptions.

    Speaking on the occasion, ITC Food – tech VP & business head Rohit Bhalla said, “We are delighted to return as the official Gourmet Food Partner for Royal Challengers Bengaluru for IPL 2024. This partnership continues to celebrate shared values of authenticity and a passion for creating unparalleled experiences during the match. We’re even more excited to offer an expanded menu with even more delicious options for fans and the added convenience of Swiggy delivery. Hope our collaboration continues to fuel the passion of RCB fans throughout the season.”

  • playR continues to be the official merchandising partner of Rajasthan Royals

    playR continues to be the official merchandising partner of Rajasthan Royals

    Mumbai: playR, one of the leading sports and lifestyle brands, announced that they have associated with Rajasthan Royals, the inaugural champions of the T20 Tournament, as the team’s official merchandising partner, the journey that started in 2023 continues for 2024 season.

    This partnership will enable Rajasthan Royals to create a vast range of fan merchandise for their fans worldwide. The merchandise range will include apparel, accessories and lifestyle products for fans to show their loyalty to the team.

    The objective of this partnership is to provide the Royals’ fans across the globe the opportunity to proudly don their team’s threads and sport various exclusive merchandise.    

    Rajasthan Royals chief business officer Alok Chitre said, “As a franchise which is fan-focused, we are always looking to provide our fans with the best quality merchandise so they can showcase their support for the teams. Through our extension of the association with PlayR, we are looking forward to the fans sporting the specially curated range of merchandise that captures the essence of the team.”

    playR co-founder and director Ravi Kukreja expressed his enthusiasm for the partnership, saying, “We are thrilled to be continuing our partnership with Rajasthan Royals for the 2024 season. This partnership will allow us to create a unique range of merchandise for Rajasthan Royals fans around the world. We look forward to working with the team and helping them to create a strong fan base.”

    playR is a sport and lifestyle brand founded in 2021 and strives to provide customers with unique and edgy apparel, sports equipment, bicycles and accessories that celebrate their style and encourage them to express themselves. Currently present in over 100 retail stores in India and International and e-commerce, playR strives to cross 800 plus stores over a period of two years. playR provides a wide range of products that includes t-shirts, jackets, shorts, tracksuits, bats, balls, leg-guard, gloves, bicycles, bags, yoga mats, bottles, etc, as well as limited-edition items. playR’s mission is to inspire customers to be creative, confident, and fearless by providing them with a unique and fashionable style.

  • EaseMyTrip extends it’s partnership with Yuva Kabaddi Series

    EaseMyTrip extends it’s partnership with Yuva Kabaddi Series

    Mumbai: EaseMyTrip.com, one of the online travel platforms, has partnered with India’s first-ever year-round sports tournament conceptualised to develop and nurture the Kabaddi ecosystem, Yuva Kabaddi Series (YKS). This is a strategic move by EaseMyTrip, a key partner in its mission to become a one-stop platform for future kabaddi champions in India and promote the game across various parts of India.

    As an associate sponsor for the ongoing Maharashtra leg, EaseMyTrip and YKS both have committed their association for yet another time to boost the common goal of promoting “Mission Kabaddi” in the country.

    The competition has been providing a highly competitive environment for India’s budding kabaddi players, by preparing them for a bigger stage and the support from EaseMyTrip has helped to amplify the monetary benefits to the winners and stand-out performers thereby cultivating a more promising and brighter future for the nation’s youth.

    “We are thrilled to continue our partnership with EaseMyTrip, a strong supporter of sports across various domains and a committed contributor to the goal of making India a sporting powerhouse. This collaboration marks another exciting chapter for the sport of Kabaddi, opening up new avenues of promise and talent. Our shared ambition is to redefine the trajectory of Indian kabaddi for the future,” said  Yuva Kabaddi Series, CEO Vikas Gautam.

    Launched in 2022, the Yuva Kabaddi Series gives the next-gen players (Under 23, Below 80 kgs) a chance to showcase their talent and groom them for the biggest stage in Kabaddi as well.

    Sharing his thoughts on the partnership,   EaseMyTrip co-founder  Rikant Pittie said, “We proudly announce the extension of our esteemed partnership with the Yuva Kabaddi Series, a pioneering year-round sports tournament in India. This significant collaboration reaffirms our unwavering commitment to cultivating burgeoning sports talents and championing India’s trajectory as a dominant force in the sporting arena. Our dedication goes beyond a mere alliance; it epitomises a steadfast promise to cultivate a successful future for the nation’s youth through the transformative power of sports.”

    Till now the series has successfully concluded eight editions, with a total of 890 thrilling matches played over 20 months, impacting 1821 players, engaging 103 coaches to mentor young talents along with 226 officials to ensure the highest level of fair play and quality in the game in the country in the grassroots level.easy-my