ITV

Category: Sponsorship

  • CEAT announces long-term partnership with Bayer 04 Leverkusen

    CEAT announces long-term partnership with Bayer 04 Leverkusen

    Mumbai: CEAT, a tyre manufacturer, has announced a partnership with Bayer 04 Leverkusen, the  Bundesliga champions and DFB Cup winners. This two-year partnership designates CEAT as the premium tyre partner for the next two seasons, effective immediately, and will run until 30 June 2026.

    CEAT MD and CEO Arnab Banerjee said, “We are thrilled to embark on this long-term partnership with Bayer 04 Leverkusen. This is especially significant as both CEAT and Bayer 04  Leverkusen boast rich heritage, each with over 100 years of history, making this partnership a fusion  of two historic brands.”

    CEAT CMO Lakshmi Narayanan added, “We have a strong global presence with our operations and state-of-the-art R&D facility in Germany and through this partnership, we gain the opportunity to connect with our German consumers. We believe this collaboration will also resonate  strongly with Indian football audiences, inspiring passion and support for both, the sport and our brand  in this vibrant market.”

    CEAT is the new official premium and tyre partner of Bayer 04 Leverkusen Werkself. The contractual rights of CEAT as the new official premium and tyre partner include extensive TV presence through  LED perimeter boards, cam carpets on the touchlines, and substitution boards at Werkself matches at the BayArena. Additionally, CEAT will have a prominent presence on media backdrops at Bundesliga press conferences and during matches. The official Bayer 04 Leverkusen team bus will be equipped with CEAT’s premium tyres.

    “We are delighted to welcome CEAT as a new strong, international partner at Bayer 04,” explains  Bayer 04 Leverkusen Fußball GmbH chief marketing and innovation officer Markus Breglec at the double winners. “Just like us, CEAT operates on international terrain. We are united as partners by  our ambition to drive innovation and master challenges in a highly competitive environment.”

    CEAT’s contribution to sports in India and beyond:

    CEAT is a proud supporter of sports and recognizes the important role that sports play in the development of society. The company has a long-standing association with Indian cricket through strategic partnerships with the Tata IPL and Tata WPL which is one of the Top 5 Sporting Leagues in the World, with bat sponsorships and collaborations with leading cricketers. The partnership with Bayer 04  Leverkusen underpins its commitment to soccer and the expansion of its presence in international sport. In recent years, CEAT has also extended its support to various motorsports, including the popular Indian Supercross Racing League and other riding events across the country.

  • Costa Coffee becomes official coffee partner of Olympic Games Paris 2024

    Costa Coffee becomes official coffee partner of Olympic Games Paris 2024

    Mumbai: Costa Coffee becomes the official coffee partner at the Olympic Games Paris 2024, marking a significant milestone in promoting coffee culture and providing a centre stage to Indian baristas globally. With six kiosks and over 110 self-serve Pacto machines, 130 Costa Coffee team members from six countries will deliver exceptional hot and iced beverage experiences to fans and athletes at seven venues across Paris.

    As part of this collaboration, Costa Coffee introduces three exceptional Indian baristas: Ameer Fayiz, Mallika Tripura, and Abhishek Kumar. These talented individuals underwent rigorous training to refine their skills and embody Costa Coffee’s values of teamwork and excellence. The team members will ensure seamless operation of these sites and will host coffee masterclasses designed exclusively for the athletes and spectators. Adding to the Olympics excitement, selected Costa Coffee’s team members will have the incredible opportunity to be a torchbearer at the Olympic games.

    Coca-Cola Company’s Costa Coffee general manager, India & emerging international Vinay Nair commented: “We are proud to be the Official Coffee Partner for the Olympic Games Paris 2024. This opportunity not only allows us to showcase the skill and artistry of our Indian baristas on a prestigious international platform, but also underscores our commitment towards our talented team members. By providing them with this extraordinary opportunity, we are investing in their growth, embracing an inclusive culture, and celebrating their dedication to excellence.”

    The participation of our Barista’s from India in the Olympic Games Paris 2024 is a transformative journey that will add invaluable experiences and forge meaningful connections.
     

  • NODWIN Gaming ropes in Android as title partner for BGMS Season 3

    NODWIN Gaming ropes in Android as title partner for BGMS Season 3

    Mumbai: NODWIN Gaming, a gaming and esports company has announced Android as the title partner for India’s premier esports event Battlegrounds Mobile India Series (BGMS) Season 3. Additionally, the tournament will be powered by men’s skincare brand, Garnier Men, marking the first time that Android and Garnier Men have partnered with an Indian esports tournament.

    The high-voltage action of Android BGMS Season 3 is being broadcast on Star Sports for the third consecutive year as the nation’s best BGMI squads battle it out for glory. The entire tournament will be played on high performance Android devices.

    Moreover, Crunchyroll, a destination for anime and manga, has also joined forces with Android BGMS Season 3 as the anime partner while energy drink brand Red Bull has been onboarded as the official energy drink partner of Android BGMS Season 3. By leveraging the prominence of the tournament, partners will aim to engage with its widespread audience, while also elevating the overall experience for players and fans alike.

    Garnier, L’Oréal India – general manager, marketing Anshuman Wanchu said, “We are delighted to partner with the BGMI Masters Series 2024. It is an incredible opportunity for us as this collaboration allows us to connect with the dynamic and passionate gaming and youth community in a meaningful manner. As a brand committed to innovation and excellence, we look forward to some incredible showcases in season 3 of BGMS. With this partnership, we aim to empower gamers to elevate not only their game, but also their skin care routine, and inspire them to achieve their best, both in the arena as well as in their daily lives.”

    The tournament has also continued its association with TVS Raider, the sporty commuter motorcycle from TVS Motor Company as the official mobility partner and Philips OneBlade, the male grooming product of Philips India as the competition’s official styling partner.

    Commenting on the partnership, SVP (marketing) – commuters, media and corporate brand Aniruddha Haldar commented, “We at TVS Motor company had Collaborated previously with Nodwin Gaming to help us develop a close connect with the Gaming audience – we are pleased to share that this collaboration has helped us to gain brand love, better connect to the gaming audience during and post the previous season. We are back again to announce yet another collaboration with Nodwin Gaming for the BGMI Master Series 3, this is in view to further strengthen our connect and engagement with the gaming audience.”

    “We are thrilled to announce our partnership with Android, Garnier Men and Redbull for the highly anticipated third season of BGMS. Having such notable partners whose vision for the growth and development of competitive gaming in India mirrors our own, is a tremendous asset. Their involvement not just highlights the emergence of esports as a mainstream sport but also the massive potential of youth engagement in this field. Together, we are confident in our ability to provide the necessary resources and visibility required to nurture and promote esports talent nationwide,” stated NODWIN Gaming co-founder and MD Akshat Rathee.

    The opening weekend of Android BGMS Season 3 was a resounding success, recording peak concurrent viewership exceeding 140,000 on digital platforms. The tournament commenced with a three-day Opener Week, where all 24 teams—20 invited and four qualified— were in action at the Android Arena in Chhatarpur, New Delhi.

    The top 18 teams led by table toppers team 8Bit, and consistent performers OneBlade, IQOO Soul and Team X Spark  progressed to the League Week. They were joined by team Z and Godlike Esports who were selected through audience voting from the bottom six. Meanwhile, Team Limra, Gujarat Tigers, Viking Esports and FS Esports were eliminated from the competition.

    During the league week from 22 July to 4 August, the 20 teams will compete in the survival week and domination keague stages. The top four teams will secure direct qualification for the finals, while the remaining 16 teams will participate in the playoffs scheduled for 6 and 7 August. In the grand finale from 9 to 11 August, the top 12 teams from the playoffs, along with the four best teams from the league week, will compete to fight for the BGMS Season 3 title.

    Adding a touch of innovation, this season also includes three exciting formats –

    1.   Powerplay (active throughout the tournament) – Squads will earn double points for each finish they achieve in the first circle of every match.

    2.   Bounty (active during the league weeks – survival week and domination week) – The top four squads from the overall standings of league week one, followed by the top four in each subsequent match will carry a bounty. Teams can earn bonus points only by eliminating an entire squad with bounty on them, with 10 points per squad.

    3.   Impact player (active during the weekend matches of the league stage:  27-28 July and 3-4 August) – The in-game leader (IGL) of each squad will conduct a random draw to designate an Impact Player who will earn double points for each finish they achieve. Teams will earn four points for every finish by the Impact Player during Powerplay.

    “Going beyond traditional tournament formats, our new concepts are designed not only to heighten the intensity of the tournament for players and viewers but also to set a new standard for esports in India. These innovations aim to push the boundaries of competitive gameplay, and I am incredibly excited to see this new format unfold. Similar to traditional sports tournaments, Android BGMS Season 3 will produce memorable, nail-biting moments and games decided by the smallest of margins. We will witness players rise to the occasion, carrying their teams to victory,” added Akshat Rathee.

    The teams who will be  advancing to the League Week of Android BGMS Season 3 are as follows: Team 8Bit, OneBlade, IQOO Soul, Team X Spark, REVENANT, Entity, Gods Reign, Team Forever, Reckoning Esports, Carnival Gaming, Raven Esports, WSB GAMING, VASISTA ESPORTS, TEAM ORANGUTAN, Global Esports, MOGO eSports, Team Tamilas, Carpediem, Team Z and Godlike Esports.

    Fans can catch all the action of Android BGMS Season 3 on Star Sports 2 (HD & SD) in English and Star Sports First in Hindi from Monday to Saturday from 7:00 pm. On league week Sundays, playoffs and finals, the broadcast will be from 6:30 pm. Fans will also have the option to switch to Tamil & Hindi commentary on SS2 using the blue button.

    The tournament will also be streaming on the YouTube channels of Star Sports and NODWIN Gaming.

  • Hyundai Motor India partners with Khatron Ke Khiladi season 14

    Hyundai Motor India partners with Khatron Ke Khiladi season 14

    Mumbai: Hyundai Motor India Ltd (HMIL) has announced its collaboration with reality TV show, Colors Khatron Ke Khiladi, for its season 14. In line with HMIL’s commitment of creating unique customer experiences, this partnership promises excitement and adventure to the audience. Hosted by blockbuster director and award-winning TV host Rohit Shetty, the show will spotlight the Hyundai Creta ticket to finale stunt featuring the new Hyundai Creta as the star element. HMIL has also launched the Hyundai Drive to Win contest for customers which encourages them to visit Hyundai showrooms for test drives, offering them a chance to win a Hyundai EXTER and meet Rohit Shetty and the contestants of Khatron Ke Khiladi Season 14.

    Commenting on the collaboration, Hyundai Motor India Ltd COO Tarun Garg said, “We are thrilled to partner with Colors Khatron Ke Khiladi this year. A show that epitomizes adventure and excitement, aligning perfectly with HMIL’s brand ethos. This collaboration allows us to connect with the youth and adventure enthusiasts, showcasing the New Hyundai CRETA 2024. Taking the adventure to another level, we are also inviting the viewers to be a part of Hyundai Drive to Win contest where they can seize the opportunity to win the coveted title of ‘Khaas Khiladi of the Season’. By integrating our brand into this high-energy format, we aim to create unique and engaging experiences for our customers, driving brand engagement and solidifying our presence further in the Indian market.”

    The Hyundai Creat ticket to finale stunt will feature prominently in the show, with Rohit Shetty enhancing the experience through his expert commentary and stunt explanations and the winner of the stunt will receive a direct ticket to the finale episode.

    The Hyundai Drive to Win contest designed to boost showroom traffic, offers customers a chance to win one Hyundai EXTER and fivw customers will get an opportunity to meet blockbuster director and award-winning TV host Rohit Shetty and contestants of Khatron ke Khiladi season 14. Customers can visit their nearest Hyundai showrooms to know more about the contest.

    Colors Khatron Ke Khiladi aligns perfectly with HMIL’s brand purpose of creating new experiences for its customers. The show, known for its adrenaline-fueled entertainment, helps HMIL achieve its goals of youth connect, gaining fans, and creating brand engagement with the target audience.

  • IndianOil partners with Ultimate Table Tennis as title sponsor

    IndianOil partners with Ultimate Table Tennis as title sponsor

    Mumbai: Ultimate Table Tennis (UTT), a table tennis league, has prolonged its partnership with IndianOil as the title sponsor for the forthcoming season. The league is scheduled to be held at the Jawaharlal Nehru Indoor Stadium in Chennai from August 22 to September 7.

    The 2024 edition of UTT will feature eight teams for the first time. The two new franchisees, Jaipur Patriots and Ahmedabad SG Pipers will be joining the likes of defending champions Goa Challengers, Chennai Lions, Dabang Delhi TTC, U Mumba TT, Puneri Paltan Table Tennis and PBG Bengaluru Smashers, in the quest to lift the coveted trophy.

    “We are delighted to have IndianOil come back as our title sponsor for UTT 2024. Having one of the largest and most trusted companies in India certainly reinsures our efforts toward growing the sport,” said UTT promoters Vita Dani and Niraj Bajaj.

    IndianOil is India’s highest-ranked Energy PSU in Fortune ‘Global 500’ ranking for 2023 (rank 94), with a mammoth turnover of ₹9,34,953 crores (financial year 2022-23).

    As part of the sponsorship, IndianOil will enjoy visibility on live broadcasts along with a strong digital and on-ground presence. The IndianOil branding will be prominently displayed on Court Floor Stickers, courtside LED boards and around the Umpire Chair. The sponsorship includes exclusive branding of timeouts as “IndianOil Time Out”. Furthermore, each tie will feature a distinctive IndianOil-branded award, emphasizing their dedication to excellence across all facets of the sport.

    Speaking about the association, IndianOil executive director (corporate communications & branding) Sandeep Sharma said: “Continuing with our commitment to supporting Indian sports and nurturing talent across various disciplines, IndianOil is proud to partner with Season 5 of Ultimate Table Tennis. We are more than happy to make a meaningful contribution to the growth of table tennis in India and hope to see a thriving sporting culture in India through this association.”

    The competition format has undergone a slight change this year. The teams will be divided into two groups of four teams each. Each franchisee will continue to compete in five ties during the league stage, facing all other teams within their respective group once, alongside two randomly selected teams from the opposing group, determined through a draw.

  • PUMA India partners with Indian Olympic Association

    PUMA India partners with Indian Olympic Association

    Mumbai: Sports brand PUMA India has announced its partnership with the Indian Olympic Association (IOA) as their official footwear partner for the Indian contingent to the Paris Olympics and also launched a mega outdoor campaign to celebrate the champions of the game.

    Over 100 Indian athletes, as part of this partnership, will receive podium and travel footwear, trolleys, backpacks, sippers, yoga mats, headbands, wristbands, socks and towels, designed to maximise their training and comfort during the 2024 Summer Olympics. To add, 45 out of the 100 plus Indian athletes across sporting disciplines comprise the PUMA contingent at the Paris Olympics, making the largest squad representing a brand in the country this year.

    PUMA India MD Karthik Balagopalan shared his perspective on this collaboration and campaign launch, stating, “PUMA is dedicated to empowering athletes to surpass their limits and achieve their full potential. Through our partnership with the Indian Olympic Association, we will provide athletes with best in-class footwear and sports accessories, aiming to support their pursuit of excellence at the Paris Olympics. Additionally, we aim to bring to the fore and recognize the milestones achieved by athletes of our country through this campaign. I hope our efforts to celebrate our champions will not only inspire others to give their best but also encourage many young and aspiring athletes to take up Olympic sports in India.”

    This strategic partnership with the IOA, the governing body of Olympics in India, not only affirms PUMA’s commitment to cultivating a vibrant sports culture but also serves as a catalyst for nurturing the growth, progress, and achievements of both current and upcoming generations of athletes in the country.

    “Our partnership with PUMA is pivotal in our mission to elevate the capabilities of our athletes. Equipped with PUMA’s top-quality shoes and accessories, our athletes will be primed to compete at the highest level. The IOA is deeply committed to enhancing India’s medal prospects at the Paris Olympics, and such collaborations are a crucial step towards achieving that goal,” said Indian Olympic Association president and renowned former track-and-field athlete Dr PT Usha.

    Titled “See the Game Like We Do”, PUMA India’s campaign celebrates double Olympic medalist PV Sindhu’s powerful smash, Olympic bronze medalist and hockey goalkeeper PR Sreejesh’s ability to stop the fastest balls with ease with a series of larger-than-life outdoor spectacles across Mumbai, as it shows Asian Games medalist Kishore Jena’s throw, equivalent to the height of a skyscraper. The campaign by PUMA comes to capture the attention of the country to the superhuman feats of our Indian contingent and their extraordinary dedication, igniting national pride as the athletes head to Paris to achieve the country’s highest glory.

    1   PV Sindhu’s speed of a smash at 349 kmph is three times the speed of Mumbai’s iconic Central Line route. Her exemplary achievement is visualized across the coaches with imagery splashed across coaches of the local train on this route, starting today.

    2   Kishore Jena’s best throw at 87.54 meters, equivalent to the height of a skyscraper, is commemorated by his towering image on the façade of a similar sized structure in Prabhadevi, Mumbai.

    3   Hockey champ PR Sreejesh lightning-fast reflexes and the ability to stop the fastest balls with ease is about 0.15 seconds, which is quicker than a blink. This powerful parallel is illustrated on a digital billboard on the eastern express highway (EEH) serving the cities of Mumbai and Thane.

    By drawing parallels between these record-breaking achievements and common everyday experiences, PUMA aims to inspire the country to take note of the Indian Olympic athletes’ relentless pursuit towards excellence and trailblazing accomplishments.

    “PUMA is proud to be at the forefront when it comes to empowering Indian athletes and celebrating their achievements. This campaign honours the hard work and dedication of our champion players as we stand united in support of them while they take on the world stage. Together, let’s celebrate their journey to success,” said PUMA India associate director & head of marketing Shreya Sachdev.

    Javelin champ and PUMA ambassador Kishore Jena said, “Support from the fans always plays a critical role for athletes in big tournaments, and it’s heartening to see a global brand like PUMA come forward with this amazing campaign to unite the whole nation, encouraging Indian athletes as we chase Olympic glory. I’m confident that high-quality footwear and sports accessories will help us to produce our best show in Paris, leaving no stone unturned.”

    PUMA athletes such as Javelin champ Kishore Jena, professional sport shooter Sift Kaur Samra and equestrian Anush Agarwalla will be experiencing the same world-class gears that propelled legendary Olympics medalists in the past such as Usain Bolt, Merlene Ottey, Shericka Jackson, Heike Drechsler, and many others.

    Professional sport shooter and Paris qualified Sift Kaur Samra said, “I understand that sports demand both physical and mental strength, especially at events like the Olympics where focus is crucial. Having world-class products gives confidence and positively influences performances. PUMA has been trusted by champion athletes worldwide, and I’m thrilled that they’re supporting Indian athletes’ Paris 2024 dream.”

    PUMA has established associations with various sports teams, including renowned global and Indian football clubs such as Manchester City, Borussia Dortmund, AC Milan, Mumbai City FC, and Bengaluru FC, alongside IPL teams such as Royal Challengers Bengaluru and Delhi Capitals. Additionally, the brand showcases a roster of distinguished brand ambassadors including cricket icon Virat Kohli, sprinting champion Usain Bolt, football star Neymar Jr, boxing champ MC Mary Kom and cricketers Harmanpreet Kaur and Mohammed Shami.

  • InsuranceDekho becomes the official insurance sponsor of Tamil Nadu Premier League

    InsuranceDekho becomes the official insurance sponsor of Tamil Nadu Premier League

    Mumbai: InsuranceDekho has announced its partnership with the Tamil Nadu Premier League (TNPL) as the official insurance sponsor for the upcoming season. This one-year sponsorship agreement marks the brand’s commitment to expand its presence in South India

    As part of the collaboration, InsuranceDekho will have a significant presence throughout the tournament, including on-ground activations, peripheral branding, and boundary boards. The company will also sponsor the “Safe Hands of the Match” award, recognising the player with the most catches in each of the 32 matches.

    InsuranceDekho co-founder Ish Babbar said, “Our partnership with TNPL is a strategic move that aligns with our expansion plans in South India. By supporting local talent and connecting with cricket enthusiasts, we’re not just reaching a wider audience – we’re building trust and fostering meaningful relationships. This sponsorship embodies our belief in the unifying power of sports and our commitment to engaging with communities through events that resonate deeply with our target markets.”

    In addition to the on-ground presence, InsuranceDekho is engaging fans through social media contests, offering match tickets as prizes. This initiative aims to boost fan involvement and create a stronger connection between the brand and cricket enthusiasts.

    The partnership with TNPL is part of InsuranceDekho’s broader strategy to increase brand awareness through sports sponsorships. The company has previously invested in the Haryana state level table tennis competition and plans to continue supporting grassroots sports events across India.

    Cricket fans can look forward to seeing InsuranceDekho’s presence throughout the TNPL season, which promises to be an exciting showcase of Tamil Nadu’s cricketing talent.

  • Disney Star onboards eleven sponsors for Wimbledon Championships 2024

    Disney Star onboards eleven sponsors for Wimbledon Championships 2024

    Mumbai: As the 2024 Wimbledon Championships commences today, Disney Star announces an impressive lineup of sponsors for the world’s oldest and most prestigious tennis tournament. This year, eleven sponsors, including brands like Hyundai, House of Glenfiddich, Jaquar, Castrol, Kohler, Zepto, Amul, Xiaomi, LIC, Natural Diamond Council and Disney Adventure Cruise Line have joined to support the event so far.

    “Wimbledon is one of the most coveted tennis championships, and we are thrilled by the sponsors who have come on board. The participation of these distinguished brands underscores the widespread appeal and prestige of this historic tournament. This diverse group of sponsors reflects the growing enthusiasm for tennis and emphasizes the importance of delivering varied content in today’s sports landscape. As the event unfolds, we look forward to providing an exceptional viewing experience for tennis fans across India,” said Disney Star head of network, advertising sales,  Ajit Varghese.

    The 2024 Wimbledon Championships promise thrilling tennis action on its historic grass courts. Reigning champions Carlos Alcaraz and Markéta Vondroušová will defend their titles, with Alcaraz coming off his maiden Wimbledon victory and Vondroušová making history as the first unseeded women’s singles champion in 2023.

    Disney Star unveils a stellar roster of brand sponsors for the 2024 Wimbledon Championship, ensuring extensive visibility and engagement opportunities throughout the tournament. Excitement builds as this grand sporting spectacle unfolds, celebrating the essence of Wimbledon with valued partners and viewers.

  • Reliance Foundation announces Dream Sports as the principal partner of India House

    Reliance Foundation announces Dream Sports as the principal partner of India House

    Mumbai: India’s first-ever country house at the Paris 2024 Olympics, India House, conceptualized by Reliance Foundation (RF) as part of its partnership with the Indian Olympic Association (IOA), announced Dream  Sports as its principal partner.  

    Dream Sports, a sports tech company, is a key contributor to the PM’s vision of digital India and making India a sporting nation. With a portfolio of leading brands like Dream11, FanCode, DreamSetGo, Dream Game  Studio and Dream Sports Foundation, the sports tech conglomerate will help elevate India’s vision for the 2036 Olympics.  

    As India House prepares to open its doors to athletes, dignitaries, and sports enthusiasts from around the world, it will embody the spirit of unity, diversity, and excellence that defines the Indian ethos. Dream Sports, with its symbiotic relationship with live sports, especially cricket, will drive conversations around the sport as a prelude to the 2028  Olympics in Los Angeles.  

    Reliance Foundation spokesperson said, “We are thrilled to welcome Dream Sports as the Principal Partner for our historic milestone in India’s Olympic journey. Their commitment to technology and innovation perfectly aligns with our vision as we present India to the world through the India House. Together, we are certain that we will deliver an  unforgettable experience and engagement to fans and we look forward to a successful collaboration.”

    Dream Sports spokesperson said, “With a vision to Make Sports Better, India House will be a reflection of India’s  potential of becoming a sporting superpower and we are happy to be a part of this exciting journey.”

    Established by Reliance Foundation as the principal partner of the Indian Olympic Association (IOA), India House represents a collective effort to elevate Indian sports globally.

  • Olyv partners with Disney+ Hotstar for ICC T20 World Cup 2024 showcase

    Olyv partners with Disney+ Hotstar for ICC T20 World Cup 2024 showcase

    Mumbai: fintechs, committed to empowering India by accelerating Pan-India financial inclusion, announced its association with Disney+ Hotstar for the ICC Men’s T20 World Cup 2024.

    Launching this campaign with Disney+ Hotstar has enabled Olyv to showcase its refreshed brand identity and comprehensive multi-product digital platform during one of the world’s most watched and anticipated sporting events. Recognizing the unparalleled popularity of the ICC Men’s T20 World Cup, this initiative is designed to resonate with a broader audience,

    particularly, ensuring that the message of financial freedom reaches every corner of India.

    The brand films under Olyv’s first-ever branding campaign, #JahanSapneWahanOlyv, will leverage the extensive reach and popularity of the tournament, strategically positioned during the live matches to drive awareness around Olyv’s offerings and differentiators, including their focus on serving both salaried and self-employed segments. This association marks a significant milestone in Olyv’s mission to connect with and engage diverse customer segments in India.

    With the vast audience of Disney+ Hotstar and the global appeal of the ICC Men’s T20 World Cup, Olyv is poised to deliver its message of financial empowerment to an unprecedented audience base.

    Speaking of the collaboration, Olyv India co-founder & CEO Rohit Garg, said “Cricket is a collective passion that unites India like nothing ever can. The T20 format at an international level adds to the cult following of this sport. Our campaign on Disney+ Hotstar for the ICC Men’s T20 World Cup 2024 is a game-changer for Olyv. With the event’s unparalleled global viewership, we are poised to connect with an incredibly diverse and engaged audience on an unprecedented scale. This collaboration allows us to showcase our dynamic new identity and reinforce our commitment to financial empowerment with a platform that can serve Aspirational India’s diverse financial needs. We are excited to engage millions of cricket fans and potential customers across the nation.”

    As Olyv prepares to spotlight its enhanced brand amid the excitement of the ICC Men’s T20 World Cup 2024, it reaffirms its commitment to delivering simple and revolutionary financial solutions to people across India.