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Category: Sponsorship

  • Mobil becomes performance sponsor for Indian Racing Festival 2024 edition

    Mobil becomes performance sponsor for Indian Racing Festival 2024 edition

    Mumbai: The Indian Racing Festival (IRF) has onboarded  Mobil, a name in the world of motor oils, as the performance sponsor for the 2024 season. This collaboration will see high-performance engine oils of Mobil elevating the fast-growing motorsport sector by powering the high-speed cars of the IRF with their advanced lubricants, delivering unmatched performance and reliability as the six teams in the Indian Racing League (IRL) and eight teams in the Formula four Indian Championship (F4IC) will be competing against each other.

    Powered by Mobil 1 5w – 40, a full synthetic engine oil helps deliver excellent all-around performance to Formula 4 cars. Its triple action power has a track record of providing exceptional cleaning power and wear protection both on and off the track

    “Mobil’s exceptional expertise and unwavering dedication to innovation seamlessly align with IRF’s mission to deliver extraordinary racing experiences. By integrating Mobil’s superior lubricants and motor oils, we will ensure that our cars perform at their peak, delivering an exhilarating spectacle for our fans while upholding the highest safety standards throughout the Indian Racing Festival season,” said IRF chairman and managing director of Racing Promotions Private Limited (RPPL), promoters Akhilesh Reddy.

    Mobil, a flagship brand under ExxonMobil, has a rich history that celebrates its golden 50-year completion in 2024. Over the last 5 decades, Mobil 1 remains the world’s leading synthetic motor oil brand. It has pushed forward the boundaries of automotive lubricant technology, evolving and improving to keep engines running like new, mile after mile, since 1974.

    “We are excited to partner with the Indian Racing Festival, a platform that aligns perfectly with our dedication to innovation and performance. With ExxonMobil’s cutting-edge technology and IRF’s unwavering commitment to the Indian motorsports ecosystem, we are confident that this collaboration will elevate performance on the tracks this season and provide drivers and fans with an outstanding experience. We look forward to fueling the excitement and contributing to the success of this premier event,” said  ExxonMobil Lubricants PVT LTD CEO Vipin Rana.  

    Promoted by RPPL, the Indian Racing Festival aims to captivate India’s growing motorsports fanbase with two premier championships: the franchise-based Indian Racing League (IRL) and the Formula 4 Indian Championship (F4IC). Featuring top drivers including men and women from India and around the world, IRL 2024 begins on August 24, followed by India’s first-ever night street circuit race at the Chennai Formula Racing Circuit a week later.

    Tickets for Rounds 1 and 2, the latter being the highly-anticipated night street race, are now available on Paytm Insider and it will also be broadcast on Star Sports.

  • VIDA is the electric two-wheeler partner for 20th Tata Mumbai Marathon

    VIDA is the electric two-wheeler partner for 20th Tata Mumbai Marathon

    Mumbai: VIDA, powered by Hero, the mobility brand of Hero MotoCorp, has partnered with Procam International as the ‘electric two-wheeler partner’ for the 20th edition of the Tata Mumbai Marathon.

    The Tata Mumbai Marathon’s partnership with VIDA marks a significant step towards sustainable mobility, aligning with Procam International’s commitment to eco-friendly and green practices.

    The race has been at the forefront of sustainability initiatives, including waste management, recycling, and promoting greener transportation options. Driven by innovation at its core and led by the vision to “Be the Future of Mobility,” Hero MotoCorp’s VIDA brand has quickly accelerated into people’s hearts, becoming one of the most loved electric two-wheeler brands in the country. This partnership with the Tata Mumbai Marathon follows VIDA’s successful collaborations with Procam’s running events in Bengaluru and Delhi.

    The partnership aims to electrify the fan experience, as VIDA is set to curate an experiential journey for the participants through various touchpoints and activations. From pre-race festivities to post-run celebrations, runners can look forward to engaging with VIDA.

    Official electric scooter – The VIDA V1 will be the official electric scooter of the Tata Mumbai Marathon. It will be utilised for all official requirements throughout the event, reinforcing its role in supporting the race and promoting sustainable mobility.

    Commenting on this partnership, Hero MotoCorp, chief business officer – emerging mobility business unit (EMBU) Dr Swadesh Srivastava said, “We are excited to be associated with the Tata Mumbai Marathon 2025 as the official electric two-wheeler partner. This collaboration perfectly aligns with our vision to lead the charge toward a more sustainable future. It also reflects our support for the changemakers – runners, volunteers, and communities – who are embracing sustainable choices and inspiring others to do the same. At VIDA, we are not just advocating for a healthier lifestyle but also driving the message that sustainable choices, whether in mobility or personal well-being, can create a lasting impact. Our electric vehicles symbolize a commitment to environmentally conscious solutions, much like how running represents a dedication to sustainability. Mumbai is a vital market for VIDA with its growing inclination towards electric mobility and this event will go a long way in building a deeper connect with customers here.”

    Speaking about the association, Procam International MD Anil Singh said, “After the successful partnerships with our running events in Delhi and Bengaluru, we are excited for another joyous ride with VIDA, this time for the special and milestone 20th edition of the Tata Mumbai Marathon. With sustainability at the core of everything we do, we are delighted to have VIDA as a partner that shares our commitment to prioritising a sustainable future. Together, VIDA and Procam will work on a range of exciting initiatives that will enhance the overall experience for participants.”

    The Tata Mumbai Marathon (TMM), as it celebrates its 20th iconic year, has paved the way for a holistic approach to sports in India with profound socio-economic health and sustainable impacts. It is a symbol of pride and unity for the country. #HarDilMumbai.

    Since its inception, Tata Mumbai Marathon’s journey has been transformational – from starting a health & fitness revolution that spawned over 1700 races in the country to creating a springboard for Indian long- and middle-distance runners with representation at the Olympics. Procam distance running events have also opened a new paradigm for sports sponsorships and created an eco-system around the sport estimated at $400 million.

    Furthermore, Tata Mumbai Marathon has been a silver lining for the social sector; more than 1,000 plus NGOs working for multiple causes have cumulatively raised over Rs 429.60 crores using these events as fundraising platforms, making them India’s largest sporting platforms for philanthropy.

  • SBI Life joins Paris 2024 Paralympics as gold sponsor

    SBI Life joins Paris 2024 Paralympics as gold sponsor

    Mumbai: The Paralympic Committee of India announced SBI Life, a life insurance company in India as the gold sponsor for Paris 2024, in New Delhi. SBI Life will act as the official life insurance partner for the Indian Paralympic contingent that is heading to the upcoming Paralympic Games starting on 28 August 2024 in Paris.

    The Paralympic Committee & SBI Life have agreed on the sponsorship deal for the upcoming Paris 2024 Paralympic Games and all other Paralympic events for the Paralympic Committee of India in 2024/25.

    SBI Life has a strong history of partnering with various Indian & International sporting events over the years. This partnership with SBI Life is part of their endeavor to promote equality, inclusivity, and protection for Indians. SBI Life stands in unison with PCI to promote an inclusive world through para-sports.

    SBI Life Insurance chief of brand, corporate communication & CSR, Ravindra Sharma stated, “Our partnership with Paralympics Committee of India (PCI) is a natural extension of our commitment to liberating individuals to pursue their dreams. Our para-athletes have overcome extreme difficulties to represent the nation at a global stage. Para-athletes don’t just compete; they challenge the status quo and inspire us to transcend conventional boundaries. SBI Life’s partnership with PCI is to bring to fore the incredible stories of true grit, resilience and determination of our para-athletes, which can inspire individuals across the board to have the self-belief that they can pursue their passions despite all odds, while simultaneously securing the needs and aspirations of their loved ones.”

    He further added, “At SBI Life we continue to delve deeper into its sports strategy with a focus on developing meaningful associations which can raise the bar, both in sports and in life. It’s more than just supporting sports; it’s about empowering people to achieve their extraordinary potential, while simultaneously ensuring familial responsibilities. Thus, our partnerships are a true tribute to the spirit of “Apne Liye, Apno Ke Liye.”

    Paralympic Committee of India president Devendra Jhajharia expressed his gratitude towards SBI Life for their partnership for Paris Paralympics 2024. He said, “As the Indian Paralympic contingent is getting ready to better their Tokyo results, it is incredible to see the corporate support coming our way. Our athletes had a great run at Tokyo with 19 medals across disciplines, we’re hoping the contingent will gun for glory and try to outdo the Tokyo performance in Paris. We are delighted to have partnered with SBI Life who are one of India’s top Insurance brands. We would like to welcome them on board to celebrate and cheer our Indian heroes on their quest to conquer Paris.”

    With the signing of SBI Life, the Paralympic Committee of India continues to strengthen its unwavering commitment to creating an inclusive world for our Indian para heroes.

  • Covelong Classic 2024 continues to shine with strong sponsor support

    Covelong Classic 2024 continues to shine with strong sponsor support

    Mumbai: As the Covelong Classic 2024, the final national surfing championship of 2024, enters the penultimate day, the event has already witnessed thrilling performances from the nation’s top surfers, thanks in large part to the valuable and strong support from the sponsors.

    Covelong Classic 2024 has been fueled by the constant support of the Tamil Nadu government and the ministry of youth welfare and sports development. Leading the support is the Tamil Nadu Surfing Association, which serves as the title sponsor. Jawa Yezdi, a motorcycle brand, has returned as the ‘powered by’ sponsor for the third consecutive year. Additionally, the TT Group of Tamil Nadu has once again demonstrated its long-standing commitment to the sport as the ‘co-powered by’ partner for the eleventh consecutive year.

    “The energy and passion displayed by the surfers over the past two days have been nothing short of inspiring. As we approach the culmination of the Covelong Classic, I want to extend my deepest appreciation to our sponsors. Their continuous support has been crucial in making this event a success,” said Surfing Federation of India president Arun Vasu.

    This three-day surfing championship, organised by the Tamil Nadu Surfing Association under the aegis of the Surfing Federation of India (SFI) and hosted at the renowned Surf Turf, Kovalam, has drawn significant attention from surfing enthusiasts across the country. With one day remaining, the Covelong Classic 2024 continues to build excitement, setting the stage for an unforgettable conclusion to the National Surfing Championship 2024.

  • Chennaiyin FC announces Ramraj Cotton as presenting sponsor

    Chennaiyin FC announces Ramraj Cotton as presenting sponsor

    Mumbai: Chennaiyin FC has entered into a strategic partnership with Ramraj Cotton, an Indian traditional and ethnic wear brand as the club’s presenting sponsor.

    Under this partnership, Ramraj Cotton’s logo will be prominently displayed on the back of Chennaiyin FC’s playing kits. Additionally, the branding will also feature around the Jawaharlal Nehru Stadium in Chennai through pitch-side LED boards, static perimeter boards, 3D CamCarpets, award presentations, and more.

    Commenting on the association, Chennaiyin FC’s co-owner Vita Dani stated, “We are thrilled to welcome Ramraj Cotton, a renowned national brand, as our presenting sponsor. Our organisation shares a common ethos and draw inspiration from the rich cultural heritage of this proud state. Together, we aim to achieve our shared goals and make the people of Tamil Nadu proud in the years to come.”

    This collaboration aims to blend Ramraj Cotton’s fundamental values with Chennaiyin FC’s unbridled, never-say-die spirit and enhance brand visibility and engagement for both entities.

    “This association marks a significant milestone for Ramraj Cotton, allowing us to celebrate and promote the cultural richness of our home state, Tamil Nadu. Partnering with Chennaiyin Football Club, a team that resonates with our values of quality, tradition, and innovation, aligns perfectly with our brand’s journey from a local textile brand to a global icon. Just as Ramraj Cotton has woven tradition with modernity, Chennaiyin FC has skillfully blended local talent with international flair, creating a formidable presence on the football field.

    We believe this collaboration is not just about supporting a successful club but also about celebrating our shared cultural heritage and passion for excellence. Together, we aim to create a lasting impact in the world of sports and fashion, enriching the lives of our community and fans. We look forward to a fruitful partnership that will set new standards in sportsmanship and community engagement,” commented Ramraj Cotton Group founder chairman K R Nagarajan.

    Chennaiyin FC have kickstarted their 2024-25 season with the 133rd edition of the Durand Cup. They have been drawn in group D alongside Jamshedpur FC, Indian Army, and Assam Rifles, and will play all of their group matches at Jamshedpur’s JRD Tata Sports Complex Stadium.

  • Piramal Finance partners with Sri Lanka Cricket for the India-Sri Lanka series

    Piramal Finance partners with Sri Lanka Cricket for the India-Sri Lanka series

    Mumbai: Piramal Capital & Housing Finance Ltd (Piramal Finance), a subsidiary of Piramal Enterprises Ltd (PEL), announced its partnership as the associate gold sponsor for India’s Tour of Sri Lanka T20 series. The series includes three T20 Internationals (T20Is) and three one day internationals (ODIs), with matches scheduled for July and August.

    As the associate gold sponsor, Piramal Finance will utilise this platform to enhance brand awareness and engage with cricket enthusiasts. The company’s logo will be prominently displayed across in-stadia branding and will feature in advertisements during broadcast. This association underscores Piramal Finance’s commitment to community engagement and promoting its diverse offerings in the finance sector.

    Speaking on the association, Piramal Finance head of marketing Arvind Iyer said, “As the nation’s passion for cricket transcends boundaries, we recognize that ‘Budget Bharat’ is the very fabric of India. Across the length and breadth of India, whether it’s a brief pause at a local Kirana store or a glance at a TV screen in a bustling electronics shop, a fleeting glimpse in a barber’s mirror, or a moment’s distraction in office corridors, cricket has a way of bringing people together in moments of joy, excitement, and shared experience. Our association with Sri Lanka Cricket as an associate gold sponsor for the India-Sri Lanka T20 series is a testament to our commitment to being with the nation, wherever they are. By supporting this series, we aim to empower the financial well-being of ‘Budget Bharat,’ aligning our purpose with the country’s love for cricket. Through this partnership, we seek to build meaningful connections, foster brand growth, and make a positive impact on the lives of those who share our passion.”

    Sri Lanka Cricket head of marketing Upul Nawaratne Bandara said, “We thank Piramal Finance for coming on board as the Associate Gold Sponsor for the T20 series. We are confident that this partnership will help them attain their goals and establish their presence as a leading name in the personal finance sector.”

    This series kicked off with back-to-back T20Is from 27 to 30 July at the Pallekele International Cricket Stadium, followed by the ODIs starting on 2 August at R Premadasa Stadium in Colombo. This series is particularly significant as it marks the debut of new coaches for both teams; Gautam Gambhir for India and Sanath Jayasuriya for Sri Lanka.

  • TOPS partners with Femina Miss India 2024

    TOPS partners with Femina Miss India 2024

    Mumbai: GD Foods MFG (I) Pvt Ltd, the Indian food products company behind TOPS, an Indian FMCG brands, proudly announces its partnership with Femina Miss India, 2024 as the co-powered by partner. This partnership underscores the brand’s dedication to supporting and empowering women who embody grace, talent, and ambition. Femina Miss India, 2024 will be the 60th edition of the Femina Miss India beauty pageant, which marks a historic milestone as the pageant celebrates its diamond jubilee year.

    Femina Miss India, a platform that has given Indian women the opportunity to make a mark on the global stage for six decades, celebrates the diversity and dynamism of Indian womanhood. As the co-powered by sponsor, TOPS aims to amplify this platform, showcasing its dedication to promoting confidence and leadership among young women across the country. As one of India’s most trusted and loved consumer brands since 1984, with a large share of women consumers, TOPS is proud to be closely associated with the aspirations and dreams of Indian women for the last four decades.

    G.D. Foods vice chairman, Nitin Seth shared, “We are thrilled to partner with Femina Miss India, an iconic event that celebrates the spirit of Indian womanhood and excellence. At G.D. Foods, we believe in empowering Indian women to make a mark on the global stage and celebrating their achievements. This collaboration reflects our commitment to supporting young talents who inspire and lead with ambition, passion, and determination”

    The Femina Miss India diamond jubilee edition will culminate in a star-studded finale where the reigning Miss India will crown her successor. The ultimate winner will represent India at the prestigious Miss World pageant.

    With a diverse product range including iconic brands like TOPS ketchup, noodles, pickles, and culinary sauces, the TOPS range of products have been a staple in Indian kitchens for generations. Endorsed by Kareena Kapoor Khan as its brand ambassador, TOPS enjoys a strong domestic presence and has successfully expanded its reach to consumers in 30 countries worldwide.

  • VOX India announces as the associate gold sponsor for the upcoming India vs. Sri Lanka Series 2024

    VOX India announces as the associate gold sponsor for the upcoming India vs. Sri Lanka Series 2024

    Mumbai: VOX India, is thrilled to unveil its participation as the Associate Gold Sponsor for the upcoming cricket showdown between India and Sri Lanka, scheduled from July 27 to August 7, 2024. This strategic partnership represents a pivotal moment for VOX India, seamlessly blending its commitment to transforming living environments with the chance to connect with countless cricket enthusiasts throughout the Indian subcontinent. VOX India’s logo will adorn the mid-wicket pitch mat, promising the finest brand visibility throughout the tournament.

    Sri Lanka Cricket, head of marketing  Upul Nawaratne Bandara, added, “We’re deeply appreciative of VOX India’s partnership in this series. This alliance, much like cricket itself, exemplifies strength, endurance, and excellence – qualities that resonate both on the pitch and in the building structures.”

    Speaking on this exciting partnership, VOX India founder Varun Poddar said, “VOX India is proud to step up to the crease as the Associate Gold Sponsor for the 2024 India vs. Sri Lanka cricket series. This partnership bowls us a perfect opportunity to engage with passionate cricket fans and elevate our brand presence. Cricket relies on a solid pitch and top-notch equipment, much like how VOX India provides the bedrock of construction excellence through our cutting-edge building materials. Our alliance with this cherished sport mirrors our dedication to robustness, longevity, and superior performance—attributes that shine both in cricket stadiums and the edifices we help construct. We’re set to hit a six with this sponsorship, cementing our position in the hearts of cricket aficionados and construction professionals alike.”

    The collaboration underscores VOX India’s commitment to advancing athletics and unveils fresh corporate social responsibility programs focused on societal progress and eco-friendly practices, mirroring the firm’s goal of fostering constructive transformation beyond its primary operations. The cricket showdown between India and Sri Lanka kicks off with an exhilarating trio of T20 matches commencing July 27, succeeded by a three-game ODI series starting August 2. Cricket enthusiasts can tune into the Sony Sports Network for live coverage, where VOX India’s logo will enjoy significant visibility throughout the tournament.

     

  • OMEGA begins timekeeping at the Olympic Games Paris 2024

    OMEGA begins timekeeping at the Olympic Games Paris 2024

    Mumbai: OMEGA’s countdown clock in Paris has finally reached zero, and the Olympic Games Paris 2024 is now underway. Following a colourful opening ceremony in the heart of the host city, the Swiss watchmaker will now begin its role as official timekeeper in all of the 329 events.

    For the next several weeks, the world’s greatest athletes will compete in 32 different sports, aiming for the ultimate prizes of gold, silver, and bronze medals. OMEGA has arrived in Paris with 350 tonnes of equipment to support its 550 timekeepers, who will be on-site to measure every second of action, and help determine the official results.

    OMEGA president and CEO Raynald Aeschlimann said, “There’s always an incredible energy at the start of the Olympic Games, with so much anticipation for the weeks ahead. OMEGA knows how hard these athletes have trained, and the many hours they have dedicated to their careers. It’s our honour to support them in Paris and be part of their history-making moments.”

    This is the 31st time since 1932 that OMEGA will fulfill the role of official timekeeper at the Olympic Games. The brand was originally selected for its reputation in precision, and that quality remains at the heart of its timekeeping service. For the past 92 years, OMEGA has been committed to excellence, innovation, and reliability at the Olympic Games, having developed and evolved many of the critical technologies that athletes, judges, and spectators rely on.

    Paris 2024 is the latest milestone in the brand’s legacy. As the sporting events unfold, the OMEGA countdown clock will remain in place at Port de la Bourdonnais, near the Eiffel Tower, as it continues counting down to the Paralympic Games, which begins on 28 August. OMEGA has timed this inspiring occasion since 1992, and will resume its duties once again this summer.

  • Spykar partners as associate gold sponsor for the India tour of Sri Lanka

    Spykar partners as associate gold sponsor for the India tour of Sri Lanka

    Mumbai: Spykar, Indian denim brand has become the associate gold sponsor for the upcoming India tour of Sri Lanka, commencing on 27 July 2024. This partnership celebrates the shared spirit of the young and restless, defining both Spykar and cricket fans across the country. Spykar stands amongst these passionate fans to ignite this enthusiasm and celebrate the exceptional talent on display.

    Following India’s historic win at the ICC T20 World Cup in the USA, the eagerly awaited series will feature a lineup of T20s and ODIs, running from 27 July to 7 August 2024. The series is set to captivate a massive audience, with expected viewership between 180-220 million, uniting cricket lovers from both nations in a shared passion for the sport.

    We’re delighted to be the Associate Gold Sponsor for the upcoming India-Sri Lanka series,” said Spykar co-founder and CEO Sanjay Vakharia. “This partnership goes beyond just a sponsorship, it’s a celebration of our shared love for this incredible sport, a passion that ignites the young and restless spirit in India. We’re excited to connect with cricket fans on a personal level through this electrifying series.”

    “It’s great to see a fashion brand like Spykar partnering with the upcoming India Tour of Sri Lanka. I am confident that this association will help the brand connect with its target audience. Sports and fashion always complement each other, making this an ideal collaboration,” said Sri Lanka Cricket head of marketing Upul Nawaratne Bandara.

    This historic series marks the debut of new coaches, Gautam Gambhir for India and Sanath Jayasuria for Sri Lanka. The T20 Internationals will be held at the Pallekele International Cricket Stadium, while the ODIs will take place at the R Premadasa Stadium in Colombo. This is a series that cricket lovers wouldn’t want to miss, and Spykar, the associate gold sponsor, is thrilled to be a part of this incredible journey.

    Spykar invites cricket enthusiasts to witness an exceptional series filled with exciting moments and exceptional athleticism. As a leading fashion brand, Spykar is dedicated to delivering vibrant and trendy apparel that is perfect for fans cheering on their favorite teams.