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Category: Sponsorship

  • Triumph Motorcycles India ties up with HDFC Bank

    Triumph Motorcycles India ties up with HDFC Bank

    MUMBAI: The British iconic motorcycle brand, Triumph Motorcycles recently announced their foray into India. To ensure potential buyers have the perfect finance option, Triumph Motorcycles has tied up with one of the leading Indian bank, HDFC Bank for providing a number of attractive finance schemes.

     

    HDFC will offer exclusive finance options to Triumph customers for up to 80% of the loan value, attracting a 12.9% rate of interest and flexible repayment options that will range from 24-60 months. In addition, prospective customers can expect accelerated loan processing and personalized doorstep service by the bank staff.

     

    Speaking on the occasion, Mr. Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd. said, “We are extremely pleased to have tied-up with a reputed financial institution like HDFC. We are committed to provide a complete experience from financing to after sales to all our customers and this tie-up is a further indication of the work that has gone on behind the scenes. The financing options will certainly help our patrons to realize their dream of owning a Triumph Motorcycle.”

     

    Mr. Deepak Shinde, Sr. Vice President, Business Manager TW & Superbike Loans, HDFC Bank, said, “It gives us great pride to be associated with a legendary brand like Triumph Motorcycles. Both HDFC and Triumph Motorcycles as brands lay utmost importance to customer satisfaction and hence, we feel it is a perfect alliance. Our quick and tailor-made financing options will provide consumers a hassle free and convenient buying experience. We are looking forward to having a long standing and mutually rewarding relationship with both, the consumers and the brand”.

     

    Also present at the occasion of the tie up was Mr. Tarun Sachdev, Director-Finance, Triumph Motorcycles India Pvt. Ltd., “HDFC’s commitment towards customer service and their large nationwide network is what led to this partnership. The finance options are quick, easy and convenient, aimed to provide our customers with a hassle free and comfortable buying experience.”

     

    Triumph Motorcycles launched 10 motorcycles for the Indian market in November last year. The much sought after line-up includes the classic Bonneville and Bonneville T100, the legendary Speed Triple, the largest production motorcycle the Rocket III Roadster, the class leading Street Triple, the cool café racer the Thruxton, the go anywhere Tiger 800 XC and Tiger Explorer, the stripped back and black Thunderbird Storm and the king of super sports bikes, the Daytona 675R.

     

    Triumph’s exclusive dealerships will be operational from mid-January 2014 in Bangalore and Hyderabad. Thereafter, there will be more dealerships that will open up across India in key cities like Mumbai, Pune, Chennai, Cochin and Delhi, ensuring that customers from various parts of the country are able to enjoy the Triumph experience. From genuine parts and seamless after-sales services, to authentic merchandise and accessories; Triumph will ensure that a complete biking experience will soon be available to Indian riders.

  • Star India bags Team India title sponsorship

    Star India bags Team India title sponsorship

    MUMBAI: It wants to own Indian cricket, it appears. The Rupert Murdoch owned 21st Century Fox India offshoot STAR India has bagged the title sponsorship rights to team India. Two bidders were in the final running – Sahara and Star India – the former was disqualified leaving Star with the title sponsorship.

    This was announced by the Board of Control for Cricket in India (BCCI) through a tweet a short while ago.

    A release sent out by the BCCI says that the team sponsorship will be “covering BCCI events, ICC events and ACC events, for the period 1 January 2014 to 31 March 2017.”

    Rights include the right to be called the “Official Team Sponsor,” and to display a commercial logo on the team clothing of the Sr. Men’s Cricket Team, the U-19 Men’s Cricket Team, the Men’s A-Team and the Women’s Team.

    The decision was taken at a meeting of the BCCI’s Marketing Committee, on 9 December 2013.

    The tender document, which was available from 11 November 2013, was picked up by seven prospective bidders. Bids were accepted until 3:00 pm on 9 December 2013, at which time the bids were opened and evaluated.

     

    Two bidders – Star India and Sahara India Financial Corporation – were in the fray. Sahara’s bid was found to be ineligible.

    “Star is the Title Sponsor for BCCI international and domestic matches for the period October 2013 to 31 March 2014, as well as the Holder of the Broadcast, Internet and Mobile Rights of cricket in India, for the period July 2012 – March 2018. Star has a deep understanding of the game of cricket, and what it means to the nation. We are pleased to extend our association with them,” BCCI secretary Sanjay Patel said.

    “Star is delighted to become the Official Sponsor of the Indian cricket team. It’s a team of brilliant talent and we are proud to be associated with them. This is further endorsement of Star’s deep commitment to Indian cricket and Indian Sports in general,” said Star India CEO Uday Shankar.

    Sources indicate that Star bid Rs 1.92 crore per match for a bilateral series, and Rs 61 lakh per match for ICC-sponsored tournaments.

  • Magic Square Entertainment has signed Chennai Rhinos’ deal for CCL

    Magic Square Entertainment has signed Chennai Rhinos’ deal for CCL

    MUMBAI: Magic Square Entertainment has bagged the Chennai Rhinos marketing deal for Celebrity Cricket League (CCL).

    Chennai Rhinos CEO Uday Sinh Wala said, “Magic Square Entertainment, we felt, was the best and most professional set-up to partner with us and to build the Chennai Rhinos franchise on a long-term basis.”

    The deal is pegged at around Rs 50 million.

    Magic Square Entertainment director and CEO Vijay Vishwanath in response said, “We are overwhelmed to sign up Chennai Rhinos for Celebrity Cricket League Season 4. We are fully geared up to market Chennai Rhinos Season 4. This season looks even brighter.”

     

    On the marketing plans for this activity, Vjay Vishwanath added, “We have rights to exploit all forms of branding options. Our expertise is in marketing and sales on various events and shows. Our team has drawn up extensive plans of exposure for clients on all the segments, viz stadia, merchandising, and all kinds of BTL activity, covering a wide spectrum and gamut of activities.”

    “I am sure this will be a great opportunity for the advertisers to showcase their brands. CCL is one of the most valuable entertainment properties with films stars adding a lot of fizz, entertainment value and brand recall,” Vishwanath added.

    The Celebrity Cricket League (CCL) is a non-professional men’s cricket league in India, contested by eight teams consisting of film actors from eight major regional film industries of Indian cinema.

    Chennai Rhinos is the most successful team in the CCL having won the tournament twice.

  • Reliance, Star India, IMG brings ‘Indian Super League’ for football to India

    Reliance, Star India, IMG brings ‘Indian Super League’ for football to India

    MUMBAI: Reliance Industries, Star India and IMG are set to launch the “Indian Super League”, an unrivalled football championship that will foster local talent and feature international stars with the aim of making the game one of the country’s flagship sport and India – a name to reckon with in the global arena.

    The league promises to revolutionise the sport from the very get-go, leveraging the strengths of all three partners who are focused on growing the game to national prominence, offer Indian football greater global exposure and eventually help India qualify for the 2026 World Cup.

    Reliance, India’s largest business enterprise, Star India, the nation’s biggest TV network and entertainment conglomerate, and IMG, a leader in sports management, have a storied tradition of innovation, competitiveness and institutional commitment that will propel the venture, in which the partners will have proportionate stakes. 

    The “Indian Super League” will feature eight city specific teams to start with and will tap the burgeoning interest among the country’s young population that’s increasingly seen taking interest in the sport globally. The League will kick-off in January 2014 and will run through March 2014, with plans for a second window in the same year. 

    Star India, which also owns the broadcast and sponsorship rights, will use its leading network to take the League to millions of households and also monetise the content on and off-field.? Globally, football is world’s favourite sport, ranking highest in terms of participation, number of fans, TV viewership, sponsorship and revenues. Annual global revenue for football globally is estimated at $28 billion, according to a study by AT Kearney. Star India, which also holds telecast rights to BCCI cricket matches in India, will use its superior content creation, packaging and presentation expertise to whet and retain viewer interest. 

    “Football, with its largely untapped potential in the country, has the opportunity to grow to an unrivalled commercial success quite unlike any other sport. We hope the growing football footprint will pave the way for the nation’s sporting renaissance”, said IMG-Reliance chairperson Nita M. Ambani.

    “India is hungry for its second sport. Combined with our expertise in sports production, our attempt is to bring an unparalleled football experience to our viewers”, said Star India CEO Uday Shankar. “For far too long, the Indian sports fan has quietly waited for this revolution on the cusp of which we stand today. Our objective is nothing short of creating a movement around football in India. We want to put India on the global map.”

     

    “The ‘Indian Super League’ will feature international football stars combined with good football facilities, rivalry between India’s biggest cities and the roar of a billion passionate fans,” said IMG Worldwide chairman and CEO Mike Dolan. “It envisions creating new football powerhouses in this part of the world, which will rise to global prominence as the country and the sport further develop.”

    The League will have world-class international players play with the best from India. Each team will have one marquee player, international players and the best of Indian talent. Given India’s burgeoning interest in football and the country’s long association with the sport, the ‘Indian Super League’ is on the threshold of launching a revolutionary new football culture in the country.

    The ‘Indian Super League’ will also implement various football development projects aimed at holistic development of the sport in the country, including engaging with the masses to get them excited about football, encouraging families to regularly involve their children in football, creating an infrastructure to identify talented footballers at a young age and groom them into elite professionals and creating a critical mass of highly talented coaches to work at all levels of football in India.

  • Micromax ropes in Hugh Jackman as its brand ambassador

    Micromax ropes in Hugh Jackman as its brand ambassador

    Mumbai: Building on the promise of ‘nothing like anything’ experience, Micromax has signed Hollywood actor Hugh Jackman as its brand ambassador.

    In a first of its kind association for the brand, the actor will be seen endorsing the Canvas series of the brand. The association would start with its new smartphone  – Canvas Turbo that will be soon launched in the Indian market.

    Speaking on the association, Micromax chief marketing officer Shubhodip Pal said: “We are very excited to welcome Hugh Jackman in the Micromax family as he truly embodies the aspirational, reinventing and fearless persona of the brand. As we look to expand our footprint across the globe in various international markets, the association with Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world.”

    He further added: “At Micromax, we have always believed in offering products and services that empower our consumers with the latest technologies and innovations. This is a strategic partnership and we look forward to creating a strong 360 degrees campaign for our audiences across print, TV and online platforms.”

    Reinventing the story of empowerment, Micromax has always urged consumers to explore new boundaries in the Indian market.

    out the association with Micromax, Jackman said, “I am extremely thrilled and honored to be a part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations. The new Canvas phone is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life.”

  • McCann takes forward Greenlam Laminate’s message of beauty

    McCann takes forward Greenlam Laminate’s message of beauty

    Mumbai: Greenlam Laminates has created a new campaign, taking forward the idea of “Zamaane ko Sajana hai”.

    The campaign – ‘Mahaul Sundar toh Khayal Sundar’ – plans to bring the message in a more interesting and engaging manner to the masses. In keeping with the brief given by the client, the TVC created by McCann depicts social evils and day to day happenings in a more positive manner.  

    MWG India CEO and chief creative officer Prasoon Joshi says, “This is a special client who allows space for such creative flights for the brand. This ad is a satire and creative take by the brand, which exaggerates how a product like Greenlam transforms not only your physical being but also transforms your state of mind and thinking. The script carefully takes care of striking a balance between cynicism and humour. Music enhances it to make you really think and question… And it was as usual enriching to work with Ram.”

    The cue for the creative was taken from the New York metro case study. A research done in New York highlighted the fact that keeping the surroundings and environment clean reduced the crime rates drastically as compared to unkempt and filthy environment.

    Hence, the agency took the social angle but by sticking to the brief of –‘When your environment is beautiful it results in getting positive thoughts.’

    On the campaign, Greenlam Laminates marketing and communications vice president Alex Joseph says, “Greenlam Laminates has taken a leap forward from its last year’s ‘Zamane ko Sajana hai’ campaign which goes on to evoke beautiful, positive and refreshing thoughts amongst the masses. Our belief that beautiful surroundings lead to happy thoughts has been highlighted in the TVC in a satire manner.  We intend to touch the human hearts with emotions of happiness and comfort, thus instilling the need of a beautiful ambience.”

    A complete 360 degree media campaign is planned for the campaign. The TVC was aired on 70 channels. Prior to the TVC, the teasers were used in print media where half page jackets in almost all leading publications informed the readers on ‘changing india’. RJ’s in various FM channels asked their listeners to be tuned in to their favorite channel to witness ‘changing india’. A complete online campaign also ran informing the surfers about the change.

  • Gizmobaba joins hands with Franchise India to get a national presence

    Gizmobaba joins hands with Franchise India to get a national presence

    MUMBAI: Gizmobaba – Portal for innovative gadgets and gizmos – is looking for rapid expansions. In order to expand its national penetration, the portal has joined hands with Franchise India, one of Asia’s leading franchise and retail management consultancy.

    By partnering with Franchise India, Gizmobaba is aiming to cross the penetration phase and get into the fast track growth phase. Gizmobaba.com was established in 2012, looking at fulfilling the needs of Indian consumers looking for the latest innovative gadgets and gizmos. Parallel to electronic industry growth, ecommerce has emerged as one of the biggest platform to sell gadgets.

    Gizmobaba managing director Alok Chawla exults: “The brand has aggressive growth plans and intends to approach a standardised and benchmarked franchise strategy – A sustainable format for future growth that eases out operations, and ensures faster growth and a large brand presence. Thus, we have approached the business through a standardised franchise strategy on the basis of industry norms.”

    Franchise India chairman Gaurav Marya asserts: “Considering the ‘Gizmobaba’ business model and the Industry, we have strategized a Franchise approach, UNIT Franchise which is a feasible option at this growth phase and the approach of Multi-Unit Franchise will be considered at the penetration phase of newer markets. Property should be ideally a Kiosk at a low rental place, but visibility factor should be considered.”

    He further added, “We feel there exists high opportunity for the fantastic innovative products in the given segment offered by Gizmobaba and there is a shortage of such concepts which are customised as per end consumer needs. However, the model is most suitable with the franchise owned and franchise operated model targeting the tier-II and tier-III cities in the initial phase.”

  • Havmor joins forces with ‘Krrish 3’

    Havmor joins forces with ‘Krrish 3’

    NEW DELHI: With the Superhero franchise Krrish 3 set to release this Diwali, Havmor Ice Creams have associated with the film.

    Havmor Ice Creams MD Ankit Chona feels the association is apt, as the target audience of the brand and Krrish 3 form a perfect synergy.

    This partnership adds another element of ‘Funn’ to the brand while providing additional value to the consumers with the release of custom-packaged Krrish 3 Range of Ice Creams: Choco Block In Cone, Blockbuster Choco Strawberry Stick and Red Velvett ice cream cake.

     He adds: “Our consumers and franchisees are sure to be swept up in the excitement the blockbuster franchise is generating. We intend to amplify this association across more than 20,000 touch points. It will be an instant connect to the kids and youth, and be a part of their world. This unique association will present to our consumers a range of exciting products, which is customised and inspired by their superhero.”

    In anticipation of the blockbuster release, the brand is launching a 360 degree campaign to celebrate the association of Havmor and Krrish 3.

    Producer and director Rakesh Roshan said: “It is a pleasure to be associated with Havmor, as it reflects the same philosophy of the Krrish character, which connects so well with kids and family. And since it connects so well, both have derived value from this association.”

    Hrithik Roshan adds, “We are pleased to be associated with Havmor Ice creams, as it shares a great synergy with our core audience. Also, now all my fans can enjoy the special Krrish 3 range of ice creams introduced by Havmor.”

    Go Fish which holds its connotation and carries a forte for getting various brands a recognition and a build up in a spectacular manner by allying products with the films has been instrumental in getting Havmor Ice Cream to associate with Krrish 3.

    Go Fish Entertainment director Sajay Moolankandan said: “Krrish 3 is Bollywood’s most iconic superhero and connects with kids and families instantly. With such a brilliant film, fantastic integration which is a part of the narrative and similar core audience, it was just the perfect opportunity that we were looking out for Havmor. We have planned a 360 degree campaign to amplify this association as well as a special range of Krrish 3 ice creams.”

  • Reebok India launches ‘Running Squad’ for Delhi Half Marathon 2013

    Reebok India launches ‘Running Squad’ for Delhi Half Marathon 2013

    MUMBAI: Reinforcing its commitment to fitness in India, Reebok has announced the ‘Reebok Running Squad’. The initiative is aimed at training consumers for the Airtel Delhi Half Marathon scheduled to take place on 15 December 2013.

    An integral part of the Reebok Fit India movement, the Reebok Running Squad provides consumers professional training and guidance across seven locations in New Delhi.  Runners will also get a chance to earn their Reebok branded special runner kits, personalised training schedules and many more exciting prizes., A former national level marathon and Arjuna award recipient Sunita Godara is the master trainer for the program.

    The Reebok Running Squad has been specially designed keeping in mind that running the half marathon requires stamina, endurance and strength. According to adidas India managing director Erick Haskell, “Reebok is committed to fitness and through our initiatives we wish to engage the customer at every touch point and encourage them to adopt the philosophy of ‘Fit for Life’. Reebok Running Squad is a one of a kind fitness initiative which has been designed to specifically train consumers to run a half marathon or develop the right running technique for their everyday run. We hope that through this initiative we can encourage more and more people to participate in regular fitness activities and lead a more active and healthy lifestyle’’  

     

    The Reebok Running Squad training program will begin on 15 October 2013 and will include eleven weeks of grueling workouts.

  • Hero takes title sponsorship of Hockey India League

    Hero takes title sponsorship of Hockey India League

     MUMBAI: The two-wheeler giant Hero MotoCorp signed a multi-year deal with Hockey India to take title sponsorship of its ambitious franchise-based league, Hockey India League (HIL).

     

    With this sponsorship, the tournament will be called Hero Hockey India League and underlines Hero MotoCorp’s support for the game.

     

    Hero MotoCorp was the Title Sponsor of the 2012 Olympics Qualifier Tournament – ‘Hero FIH Road to London 2012’, which was won by the Indian Men’s team, thereby securing a berth in the 2012 Olympic Games. In 2010, Hero was also the Title Sponsor of the men’s, FIH World Cup held in New Delhi.

     

    Announcing this here today, Hockey India secretary and HIL chairman Narinder Batra said, “We are delighted to have Hero MotoCorp as the Title Sponsor of the Hockey India League. Hero Group and particularly its MD & CEO Pawan Munjal have always been great well-wishers of Indian Hockey and they have supported many initiatives of Hockey India in the past few years.”

     

    Hero MotoCorp MD & CEO Pawan Munjal said, “Hockey holds a special place in our hearts and we are pleased to partner with Hockey India League. I am sure that the initiative taken by Hockey India to start this league will go a long way in developing the game and bring back its old glory.”

     

    The inaugural Hero Hockey India League will be held from 14 January to 10 February 2013 involving 120 leading players. The HIL will feature a total of 34 matches.

    ESPN Star Sports is the global broadcast rights partner for HIL till 2017.

     

    The league will involve five teams Delhi Waveriders, Jaypee Punjab Warriors, Uttar Pradesh Wizards, Mumbai Magicians and Ranchi Rhinos will compete in the inaugural season at five venues – Delhi, Jalandhar, Lucknow, Mumbai and Ranchi respectively.