ITV

Category: Sponsorship

  • Royal Challengers Bangalore ties in Midea as official home appliances partner

    Royal Challengers Bangalore ties in Midea as official home appliances partner

    MUMBAI: Carrier Midea India’s home appliances brand Midea has come on-board as the official home appliances partner for Royal Challengers Bangalore (RCB) for season eight of the Indian Premier League (IPL). 

     

    Carrier Midea India managing director Krishan Sachdev presented the team with a good luck charm on the eve of their first match of the eighth season.

     

    Sachdev said, “We are delighted to partner with Royal Challengers Bangalore. RCB is a team of global cricketing icons and resembles a youthful approach and innovative ideas, characteristics that have a strong, connect with the Midea brand. Midea has a long-term commitment to the Indian market and cricket helps us in connecting with consumers across segments. Midea is associated with various sports across the world and this association is an extension of the brand’s philosophy to enhance customer delight through stylish state-of-the-art products.”

     

    RCB vice president – commercial operations Russell Adams said, “Royal Challengers Bangalore is extremely pleased to join hands with the globally renowned brand Midea. This association enables us to connect further with multiple cricket enthusiastic demographics and we look forward to the benefits of this association. We welcome Midea on-board for the season and anticipate a strong affiliation that will be mutually beneficial.”

     

    Through the years, Midea has been associated with global sports, including being the official partner of FINA, the international governing body of water sports. With their foray into cricket with RCB, they have fortified their commitment to sports globally.

     

    Carrier Midea India has made elaborate plans to maximise this partnership through a series of promotional and engagement initiatives with consumers.

  • IPL 8: Kings XI Punjab tops sponsorship list with 20 partners

    IPL 8: Kings XI Punjab tops sponsorship list with 20 partners

    MUMBAI: Ready and upbeat to enter the Indian Premier League (IPL) season 8, Kings XI Punjab has roped in 20 sponsors and partners.

     

    Tata Motors Prima is the official title sponsor for IPL season 8. HTC, Manforce, ACC, Royal Stag, Pan Parag – Mouth Freshener and DCB Bank are all official principal sponsors, while Kingfisher, Britannia and Woo are the official good times partner, official goodness partner and official matchmaking app respectively.

     

    Kings XI Punjab’s association with Pepsi as the official beverage partner continues. TYKA is the official kitting partner, whereas Homeland Heights is the official luxury homes partner. The team has roped in CashUrDrive, Bookmyshow and Kyazoonga as official outdoor partner and official ticketing partners respectively.

     

    Sport & Beyond and T10 Sports are the official merchandise partners. BlippAR is the official augmented reality partner and Best Deal TV has come on board as the official TV shopping partner.

     

    Kings XI Punjab COO Fraser Castellino said, “We are really happy to welcome all of our sponsors who have renewed their association with us since last season and extend a special welcome to the new partners joining us this year. We stand committed to delivering a solid on-ground performance and hope this will help all of our partners benefit from their association with Kings XI Punjab.”

     

    Kings XI Punjab will play its first match on 10 April, 2015 against Rajasthan Royals at MCA International Stadium, Pune.

  • Dish TV comes on board as official partner for Kolkata Knight Riders

    Dish TV comes on board as official partner for Kolkata Knight Riders

    MUMBAI: Gearing up for the Indian Premier League (IPL), direct to home (DTH) operator Dish TV India has extended its association with Kolkata Knight Riders as an official partner for the fourth time. This year’s tournament will start on 8 April 2015. As part of the association, the logo of Dish TV will be prominently featured on the non lead arm of the jersey of KKR players.

    DishTV COO Salil Kapoor said, “Through this association, we would like to pull entertainment a notch higher for all cricket fans. We look forward to the tournament and hope that Kolkata Knight Riders emerges as a champion in this season of IPL as well.”

     

    Continuing its relationship with Shah Rukh Khan Dish TV expects its association with the KKR co-owner to bring good luck to the team. Through this partnership, there will also be an engagement of player with consumers and trade partners.  Furthermore, this season Dish TV will be reaching out to the consumers through the digital space through interesting contests and engagement opportunities on KKR’s Facebook and Twitter pages.

     

    KKR CEO Venky Mysore stated, “With the fine performance of Team KKR over the last four years, which includes IPL championships in 2012 and  2014, we have been able to generate a lot of interesting content for our fans and supporters. This is where the partnership with Dish TV is a perfect fit. Integration of exclusive KKR content through the extensive reach of Dish TV will give people an inside peak into what makes Team KKR work! “

  • Royal Challengers Bangalore ropes in Tata Motors as principal sponsor in IPL

    Royal Challengers Bangalore ropes in Tata Motors as principal sponsor in IPL

    MUMBAI: Indian automobile company Tata Motors’ Tata Bolt has hopped on board as the principal sponsor of Royal Challengers Bangalore (RCB) in the Indian Premier League’s (IPL) eighth season, which starts from 8 April 2015. 

    Tata Bolt will occupy the leading arm position on RCB’s playing jersey. This association will extend the brand’s existing relationship, which was established during IPL 2014.

     

    Tata Motors and RCB will shortly launch campaigns to promote this association and roll-out joint initiatives across mediums to engage their customers and RCB fans across India.

     

    Tata Motors president passenger vehicles Mayank Pareek said, “We are delighted to extend our partnership with Royal Challengers Bangalore this season. RCB has established itself as a strong contender and the Bolt, our latest offering, is a stylish sporty premium hatchback. Through this association, Tata Motors Passenger Vehicles Division and RCB have brought their stars together to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL. We wish the team all the luck this season and look forward to engaging with our audience through one of the most popular sport in India.”

     

    RCB VP commercial operations Russell Adams said, “Royal Challengers Bangalore is delighted to extend the partnership with a globally recognised brand like Tata Motors going into the eighth season of Indian Premier League. Tata Motors is respected as a world leader in technology and innovation. This is a marriage of two very prestigious and popular brands with similar attributes. Tata Bolt will be occupying the leading arm on the RCB playing jersey for IPL8 and IPL9. We look forward to this partnership and hope it grows from strength to strength.”

     

    Bolt will be used to transport team personnel and it will also have significant brand exposure at RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. There are several on-ground activities planned for Bolt customers.

     

  • Usha extends sponsorship deal with Mumbai Indians for IPL Season 8, 9

    Usha extends sponsorship deal with Mumbai Indians for IPL Season 8, 9

    MUMBAI: Usha International has extended its association with the Mumbai Indians team for the eighth and ninth seasons of the Indian Premier League (IPL) tournament as their official partners.

     

    As a part of the collaboration, the Usha logo will be seen on the leading side of the caps and helmets of the players. Usha will also collaborate with Mumbai Indians to create exclusive marketing campaigns and is also entitled to have multiple players for consumer engagement.

     

    Usha International events head Komal Mehra said, “This association is in continuation of Usha’s long-term commitment towards promoting sports and developing a sporting ecosystem in the country. Usha strives to instil a healthier lifestyle among consumers through the innovative product portfolio. We believe that IPL is a huge platform which allows us to reach out to a large number of cricket crazy fans.”

     

    Usha has been actively involved in uplifting grass-root level sports talent in India. In the last four years, the company has been instrumental in popularizing the sport Ultimate Frisbee in India. For over 25 years, Usha has supported the Mawana Marathon and the Ladies, Amateur and Junior golf. In the inaugural season of Indian Super League Usha was seen as the principal sponsor of the FC Goa team.

  • Snapdeal bags title sponsorship of India Fashion Forum for three years

    Snapdeal bags title sponsorship of India Fashion Forum for three years

    MUMBAI: Snapdeal.com has entered into a partnership with retail intelligence organization Images Group to present the three-day annual mega annual congregation of the India Fashion Forum (IFF) 2015 from 18 – 20 March at the Bombay Exhibition Centre in Goregaon, Mumbai.

     

    India Fashion Forum is in its 15th year of operations and offers a great platform for exchanging knowledge, insights and discussing future trends within the right networks of fashion and aligned sectors. Fashion already accounts for over 70 per cent of orders volume at Snapdeal.com and the company has robust business plans to strengthen this category further. Recent acquisition of Exclusively.com was one such step in this direction and Snapdeal.com aims to reach the $2 billion GMV mark in the fashion category by this year.

     

    Snapdeal.com’s continuous endeavor is to empower the ecosystem it operates in and the thematic focus on fashion is no different. The company strongly believes in the power of innovation and reinvention and this ideology falls in line with IFF’s this year’s philosophical focus on convergence of out-of-the-box ideas and innovations in fashion creation and retailing. As the fashion business captains, policy makers, entrepreneurs and professionals from India and overseas join this annual exchange of knowledge and insights, Snapdeal.com aims to forge a new set of business relationships in this high focus category.

     

    Snapdeal.com vice president, fashion Amit Maheshwari said, “IFF is one of the biggest conglomerations of the best and biggest personalities in the Indian fashion industry and we are proud to be associated with it. This association provides Snapdeal.com a great platform to address and interact with those who have been instrumental in building fashion across the value chain; from manufacturers, brands, large format retailers, sellers and trendsetters. With our unbeatable reach and customer service platform together with business and knowledge leaders of the offline world, we are sure that we can herald a new era for the fashion industry building e-commerce as a sustainable, massively scalable ecosystem that contributes positively to all involved.”

     

    “With the modes and models of fashion retailing in India having shifted dramatically in recent times, IFF’s association with a next-generation e-tailing leader such as Snapdeal.com reflects the tremendous innovation and opportunities defining the Indian marketplace,” added IFF chief convenor Amitabh Taneja.

     

    Over the three-day association, Snapdeal.com will set up a premier lounge at the venue, which will showcase to the audiences the nuances of India’s largest marketplace by setting up experiential zones with live interactive screens to help people shop online from the site. To showcase its commitment and appreciation for the fashion fraternity, Snapdeal.com has also planned to institute special awards for its sellers and fashion brands associated with the company. These awards will be given away in a special Snapdeal.com awards segment designed to honor the good work being done in the industry.

     

    Additionally, India Fashion Forum will also act as an open platform of communication for potential sellers, retailers and fashion brands at large with Snapdeal.com and help them understand the business opportunity at the largest online marketplace. To facilitate onboarding, a registration desk will be set up at the venue which will educate and evangelize all business partners.

  • Kings XI Punjab ropes in Tata Motors Prima as title sponsors for IPL 8

    Kings XI Punjab ropes in Tata Motors Prima as title sponsors for IPL 8

    MUMBAI: The cricketing season is on and in the midst of the ICC Cricket World Cup 2015 fever, Tata Motors Prima has announced that it will be the title sponsor for Kings XI Punjab in the soon to begin Indian Premier League (IPL) season eight.

    The announcement is an extension of the brands partnership with the team from the last season, where it was the associate sponsor. HTC is the associate sponsor for the franchise, for this season.

    Speaking to indiantelevision.com on the reason for the extension, Tata Motors executive director commercial vehicles Ravi Pisharody said, “Firstly there is a natural connect with cricket as our target audience is male. Secondly, the transport community in Punjab is a big chunk of our customers.”

    Reasoning further he said, “If you see, the colour of the truck and the teams jersey is the same i.e bright red.”

    Kings XI Punjab co-promoter and director Mohit Burman said that the coming together of the two testified the brands faith in the franchise. Burman stated that the team’s performance both on and off the field would prove to be beneficial for the brand. Kings XI Punjab had made it to the finals in the last season of IPL, where it lost to Kolkata Knight Riders.

    Meanwhile, Kings XI Punjab co-owner Preity Zinta feels that the brand acted as a lucky charm for the team which saw them moving towards the finals in the last season.

    At an event held in Mumbai, the Kings XI Punjab jersey was also unveiled.

    The team will play its first match on 8 April 2015 against Rajasthan Royals at MCA International stadium, Pune.

  • Allen Solly partners with Wimbledon to launch Solly Sport

    Allen Solly partners with Wimbledon to launch Solly Sport

    MUMBAI: Semi formal dressing brand Allen Solly has inked an exclusive partnership with the most prestigious tennis event in the world, The Championships, Wimbledon. 

     

    This partnership marks the launch of Allen Solly’s sub-brand Solly Sport in its third decade of operations in the Indian retail market.

     

    Solly Sport, with its Wimbledon collection, will offer Indian consumers a chance to experience the essence of the tennis championships through a line of apparel distributed in more than 200 stores while establishing itself as the only brand in the country to foster such a partnership.

     

    According to Allen Solly COO Sooraj Bhat, lifestyle inspirations in apparel are fast taking root in the Indian apparel scenario. “Solly Sport has partnered with Wimbledon to exclusively market a fashionable casual-wear line under a licensing arrangement with Wimbledon. Solly Sport is a tennis lifestyle brand and we believe that our association with Wimbledon will bring to our consumers an authentic tennis lifestyle line. We are really excited about such an association with one of the most iconic global sporting events,” he said. 

     

    Wimbledon commercial director Mick Desmond said that the partnership with Allen Solly will be key to help them achieve its aim of growing awareness of the Wimbledon brand in this important market. “We are delighted to be announcing our exciting new association with Allen Solly. Tennis and Wimbledon have a long and illustrious history in India and it is on that great foundation that we are looking to build an equally long and successful future,” Desmond added. 

     

    Solly Sport will market an exclusive line of men’s wear lifestyle apparel under a licensing agreement with Wimbledon. The line was designed in collaboration with the leading French design firm – Groupe Carlin International – to bring cutting-edge on and off court tennis fashion to the Indian consumer.  

     

    Similar to Allen Solly’s unique proposition of Friday dressing, which revolutionized men’s fashion in India, the Wimbledon line through its partnership will offer Indian consumers a chance to experience the essence of The Championships. Solly Sport as a sub-brand has already shown a lot of promise in the market and the company expects this sub-brand to grow to Rs 200 crores in the next three years.

  • Yepme to sponsor West Indies team in ICC Cricket World Cup 2015

    Yepme to sponsor West Indies team in ICC Cricket World Cup 2015

    MUMBAI: Yepme will be the West Indies team sponsor for the upcoming ICC Cricket World Cup 2015 in Australia and New Zealand.

     

    The announcement was made by the West Indies Cricket Board (WICB). 

     

    WICB commercial manager Nelecia Yeates said, “We welcome Yepme to the West Indies cricket family of sponsors and partners for the world’s premier cricket event – the ICC Cricket World Cup. We look forward to a mutually beneficial association as the West Indies team remains one of the most attractive cricket teams in the world and will be one of the favourite teams in the World Cup.”

     

    Yepme founder and COO Sandeep Sharma added, “We are very excited about this sponsorship with the West Indies team in the ICC World Cup. Being the third largest sports tournament in the world, which will be seen in more than 182 countries, it’s a huge opportunity for Yepme to strengthen its vision as a global brand.”

     

    “We are glad to bring together two great teams, Yepme and the West Indies cricket team. The ICC World Cup 2015 is going to be one of the biggest sports events this year. West Indies, as always will be a strong contender for the World Cup and the association gives Yepme a global platform to showcase their brand,” said Baseline Ventures co-founder and director Vishal Jaison, which helped facilitate the deal.

     

    The Cricket World Cup commences on 14 February with West Indies playing their opening match on 16 February against Ireland.

  • Parle Products partners with ‘Celebrity Cricket League’

    Parle Products partners with ‘Celebrity Cricket League’

    MUMBAI: Parle Products has announced its association with CCL- ‘Celebrity Cricket League’ which brings together India’s most popular hobbies- Cricket and Films.

     
    The fifth edition of this popular celebrity sporting series will see the participation of eight teams; Mumbai Heroes, Telugu Warriors, Bhojpuri Dabanggs, Kerala Strikers, Bengal Tigers, Veer Marathi, Karnataka Bulldozers, and Chennai Rhinos competing on the field of Cricket.
     
    The Celebrity Cricket League is a non-professional league that brings together celebrities from the Entertainment Industry and has evolved into a huge rage amongst viewers.  Parle Products will present consumers an enhanced experience at the celebrated event which includes a specially minted coin which will be used for all coin-toss for each match. In addition to this, Parle will also have branding across all the stadiums including branded score cards.
     
    Speaking about the association,  Parle Products deputy manager marketing Mayank Shah said, “In India, cricket and films are religion, CCL is fusion of both. This makes it a perfect platform for us to connect with our audience. The T20 format of CCL gels perfectly with our brand Parle 20-20 cookies and will establish an instant connect with our target audience”
     
    In keeping with the exciting spirit of the league, Parle Products aims to engage the young audiences and create unforgettable moments with them at the Celebrity Cricket League 5′ that will commence on Saturday 10 January 2015.