ITV

Category: Sponsorship

  • Yepme partners YRF and Shah Rukh Khan for ‘Fan’

    Yepme partners YRF and Shah Rukh Khan for ‘Fan’

    MUMBAI: E-commerce platform Yepme.com has associated itself with Shah Rukh Khan’s upcoming movie Fan. Directed by Maneesh Sharma and produced by Yash Raj Films, the movie is scheduled to release on 15 April, 2016. 

     

    The brand is running a full-fledged 360 degree campaign, #iamfan contest, to bombard its association across all platforms including social media. The contest revolves around SRK looking for his 100 biggest fans, who will get to be a part of a unique activity where their profile pictures become a part of the Fan movie logo.

     

    The campaign kick-started with the launch of the TVC that has Khan talking about the #iamfan contest. The TVC captures the mood of SRK’s most popular movies, which along with clippings from the Fan movie teaser, shows lakhs of fans expressing their love for SRK. 

     

    The winners will also get a chance to be part of videos and promotions for the movie, while some lucky winners will get the opportunity to meet Khan in person. 

     

    Yepme founder and CEO Vivek Gaur said, “Yepme has very actively positioned its Fresh Fashion Model and now our aim is to get closer to our customers and the campaign will help us generate plethora of conversations around it. The #iamfan contest itself is planned to involve our end users into various engagements to build a two-way communication and what better way to initiate that but to make them talk about their love for Shah Rukh Khan. The man unarguably has one of the greatest fan following globally and it’s a huge opportunity for Yepme to strengthen its vision as a global brand. We are defininitely looking at this association as a good platform to gain popularity and recognition.”

     

    YRF’s Youth Films | Brand Partnerships | Talent Management business and creative vice president Ashish Patil added, “Fan is going to be one of the most exciting projects to come out of YRF and among SRK’s most path-breaking performances till date. We have always believed that it’s the fans who make actors, stars and films, super hits. So we are delighted to partner with Yepme.com to present the millions of SRK fans worldwide, never before innovative opportunity to become a part of the core identity of Fan with the #iamfan contest. Keep watching this space for details, the fun has only just begun!”

  • psLIVE allies tea brand Parivar with ‘Drishyam’ for effective marketing

    psLIVE allies tea brand Parivar with ‘Drishyam’ for effective marketing

    MUMBAI: psLIVE, the experiential marketing division from the Dentsu Aegis Network, has facilitated a marketing tie-up of the tea brand Parivar with Nishikant Kamat’s soon-to-release Drishyam.

     

    As part of the tie-up, Sapat International has created a co-branded television commercial (TVC) with Drishyam in an attempt to capitalise on this psLIVE-helmed partnership.

     

    Sapat International group managing director Nikhil Joshi said, “It was an extremely important opportunity that was brought to us at the right time. The way it was presented to us by psLIVE, we knew instantly that the integration cannot be missed. The TVC gave us a chance to amplify the association and market Parivar on a massive scale.”

     

    To leverage the integration amongst maximum audience, the brand too is promoting the movie through the co-branded TVC in addition to a print and outdoor campaign. Releasing on 31 July, Drishyam stars Ajay Devgn, Shriya Saran and Tabu in lead roles.

     

    Viacom18 Motion Pictures VP marketing Rudrarup Datta added, “Drishyam introduces a brand new genre in the Indian film industry as a ‘family thriller’… The film is based on the tangled lives of two families and reaches out to the same target audience that Parivar tea reaches out to. This was therefore a natural association and we are delighted with this alliance.”

     

    psLIVE vice president Sidharth Ghosh said, “Drishyam seemed to be a perfect fit for the tea brand Parivar as both seamlessly blend with each other. This association will increase the brand recall. At psLIVE, we are extremely delighted having initiated this integration.” 

  • U Mumba partners Enerzal for Star Sports Pro Kabaddi League 2

    U Mumba partners Enerzal for Star Sports Pro Kabaddi League 2

    MUMBAI: Ronnie Screwvala owned Kabbadi team U Mumba has partnered with energy drink Enerzal as its official ‘Hydration Partner’ for this season of Star Sports Pro Kabaddi League.

     

    With this alliance, Enerzal will be featured on the back of the players’ jersey and on LED display panels at match venues.

     

    Supporting sports has been an integral part of Enerzal’s profile and consumer engagement. Prior to this, the brand has associated with events such as Standard Chartered Mumbai Marathon, Airtel Delhi Half Marathon and Tata Consultancy Services World 10K amongst other sporting properties.

     

    FDC executive director Ameya Chandavarkar said, “Enerzal is delighted to be associated with U Mumba as the Official Hydration Partner. This association is our first step into the spectator sporting arena and we are excited to further our role in the sporting revolution India is experiencing. Enerzal is a balanced energy drink and will ensure that the players are optimally hydrated during training as well as the Pro Kabaddi League matches. We wish the entire U Mumba team all the success and hope they continue their winning streak in the competition.”

     

    U Mumba, runner-up in season one of the League, is leading the points table in this season led by captain Anup Kumar and coached by Bhaskaran Edachery. The team concluded their home leg undefeated and will be playing next in Patna, after winning their games in Kolkata and Jaipur.

     

    “We’re delighted to have Enerzal on board as our Official Hydration Partner. They’re one of the leading brands in the category and the product will certainly be vital in helping the team maintain optimum energy levels during their matches as well as training,” said U Sports CEO Supratik Sen.

  • Sports365.in launches U Mumba’s official merchandise

    Sports365.in launches U Mumba’s official merchandise

    MUMBAI: Sports365.in has launched the official merchandise of the Mumbai-based Kabaddi team, U Mumba, exclusively on its website. It has associated as the online channel partner for the team and its merchandising partner ‘Sports & Beyond’ in a bid to exclusively market their products online.

     

    Sports365.in founder and CEO G Chandra Sekhar Reddy, “U Mumba has won the hearts of many Indians, especially with its recent win over Puneri Paltan. It is one of the most popular and well-loved Kabaddi teams of the country and we are pleased to offer its official merchandise exclusively on our platform. The availability of the new product line will attract more Kabaddi fans to our online store and also further bolster the love for the sport in India.”

     

    As of now, U Mumba’s and its sports partner’s range of products is solely available on Sports365.in. The portal plans to facilitate the sale of the merchandise on other online marketplaces like Flipkart, Amazon, Snapdeal, Paytm and Shopclues in the coming days.

  • Kyazoonga signs Rs 100 crore ticketing deal with Caribbean Premier League

    Kyazoonga signs Rs 100 crore ticketing deal with Caribbean Premier League

    MUMBAI: Kyazoonga has signed a multi-year ticketing deal with the Caribbean Premier League (CPL), the official T20 championship in the West Indies to provide its proprietary ticketing and accreditation solution. The deal worth over Rs 100 crore over the term will see Kyazoonga manage the entire ticketing and accreditation operations for the CPL. The company ticketed CPL last year as well.

     

    The CPL, a highly popular league with a wide array of international cricket stars, continues to expand and grow stronger. The league has a six team format with representation from the six main cricket playing countries – Trinidad & Tobago, Jamaica, Guyana, Barbados, St. Kitts and St. Lucia. Shah Rukh Khan’s KKR has recently bought the Trinidad & Tobago team.

     

    Kyazoonga introduced professionalized e-ticketing in sports and entertainment to India in 2007 and has continued to democratize access to some of the largest events in the sub-continent such as the ICC Cricket World Cup 2011, the Sachin Tendulkar Retirement Test, several IPL teams since the first season, Bryan Adams India Concert Tour, Guns N’ Roses India Concert Tour, the annual Jaipur Literature Festival, among others.

     

    CPL CEO Damien O’ Donohoe said, “We have been extremely pleased with the technology, operational and system capabilities and the quality of service that Kyazoonga has brought to CPL’s ticketing programme. Having worked with other major ticketing service providers in the world, Kyazoonga felt like a breath of fresh air when they were able to quickly set up ticketing operations across multiple countries in the region and successfully overcome all the challenges that come with a geographically and culturally diverse ticketing market.  We are delighted with the deal that will help us grow the tournament bigger and better. The team from Kyazoonga never ceases to pleasantly surprise us with their positive, technology-driven approach to come up with solutions.”

     

    Kyazoonga CEO Neetu Bhatia added, “Kyazoonga is incredibly proud to be associated with CPL and to bring to bear the cutting-edge capabilities that we have developed in ticketing. We are thrilled that our ‘Make-in-India’ ticketing technology and experience is driving some of the largest ticketing programmes in the world. Our experience of building and growing the ticketing market in India has been very valuable in developing superior products and services that work equally seamlessly for more mature markets in the western world.”

     

    The 2015 season of the Caribbean Premier League is now underway and tickets are available on-sale online on cplt20.com or kyazoonga.com/cpl and also at various Kyazoonga-powered retail outlets and box-offices across the Caribbean.

  • UEFA Europa League ropes in FedEx as main sponsor for 3 seasons

    UEFA Europa League ropes in FedEx as main sponsor for 3 seasons

    MUMBAI: FedEx Corp and the Union of European Football Associations (UEFA) have signed a three-season agreement in which FedEx will take the main sponsor position in the UEFA Europa League.

     

    The sponsorship will commence with the start of the 2015/2016 season and will extend for three seasons through to 2017/2018. A major European cup competition, the UEFA Europa League spans 192 teams across 54 European nations, which aligns with FedEx presence and network in the region.

     

    “As one of the most important European football Cup competitions, the UEFA Europa League is a perfect sponsorship for FedEx, which has a strong commitment to doing business across borders throughout the European region. The UEFA Europa League is an elite competition based on a foundation of grassroots football. It has a great mix of famous clubs and local teams, and reflects the genuine passion of fans across Europe. It is a great way for us to reinforce the commitment and passion that our employees demonstrate every day in all our markets across the region,” said FedEx Express Europe vice president, marketing and communications Andrew Self.

     

    Passion, inspiration and performance will be key themes across all marketing activation and will be reinforced through pitch side, stadium and press conference branding. The sponsorship also extends into UEFA’s digital channels across desktop and mobile platforms. In addition, FedEx will deliver the trophy to the stadium for the final, where it will be hand-delivered to a UEFA delegate before making the journey to pitch side.

     

    The sponsorship builds on FedEx’s extensive history of sports partnerships, including sponsorship of the ATP World Tour, 2014 Ryder Cup, PGA TOUR, and NFL.

     

    “We welcome FedEx into the UEFA sponsor partner family, and we are looking forward to collaborating together throughout the duration of the sponsorship. It is very suitable to have a global brand such as FedEx securing the Main Partner sponsorship for the tournament’s new commercial concept,” said UEFA Events SA marketing director Guy-Laurent Epstein.

  • ASN joins hand with SportzPower for South Asian region

    ASN joins hand with SportzPower for South Asian region

    MUMBAI: ASN (formerly Asia Sponsorship News) has entered into a strategic business partnership with SportzPower for the South Asian market, which includes Pakistan, Sri Lanka, Bangladesh and India.

     

    ASN is an independent intelligence service for non-traditional media that has been tracking and analysing over 10,000 ‘sponsorship’ deals for almost a decade over a varied fields including sports, branded content, native advertising, movie partnerships and celebrity endorsements.

     

    Shedding light upon what this alliance means for India, ASN founder and CEO Ben Heyhoe Flint says, “Our data shows India as the second biggest market for sponsorship and branded content in Asia, next to China, so our partnership with Sportz Network Pvt Ltd is pivotal in enabling us to get under the skin of this enormous marketplace. With them, we look forward to unlocking even more insights into this seemingly complex trading environment.”

     

    This is backed by the fact that ASN’s India Index, ASN’s tracker of all non-traditional investment in India alone reached $740 million in 2014, representing a 9.2 per cent YoY gain and a 15 per cent share of the entire ASN Index.

     

    Sportz Network co-founder Thomas Abraham stresses upon India’s fast growing sponsorship market and ASN’s potential in the local markets where brands need the right information and analysis to buy, sell or plan their sponsorship activity.

  • Linc Pen hops on board as official sponsor for Sunrisers Hyderabad

    Linc Pen hops on board as official sponsor for Sunrisers Hyderabad

    MUMBAI: Linc Pen & Plastics has tied up as an official team sponsor of Sunrisers Hyderabad (SRH) for the current season of the Indian Premier League (IPL). As part of the partnership, Linc Pens will have a presence on the leading side of the cap/helmet of the players of Sunrisers Hyderabad.

     

    Through this strategic initiative, Linc hopes to strengthen its foothold in the Southern market of India. Sunrisers Hyderabad, being a relatively new team, gives Linc Pens the perfect platform to enhance its brand image.

     

    As part of this association, Linc has planned promotional activities nationally across print, electronic and digital media platforms. The two partners will also hold contests for consumers, retailers, distributors and wholesalers, wherein lucky winners will get a chance to interact with players or win autographed merchandise and match passes.

     

    Consumers can participate online through Facebook and Twitter, while on-ground campaigns would be unveiled in the Vizag and Hyderabad stadiums during the days of the SRH matches.

     

    Linc Pen & Plastics managing director Deepak Jalan said, “We have been partnering with various teams in the previous seasons. Through this tie up with Sunrisers Hyderabad we want to show our support to the spirit of the game and to give an opportunity to our fans to step out and be a part of this high fervor, energy packed tournament.”

  • Royal Challengers Bangalore partners Uber in Bangalore

    Royal Challengers Bangalore partners Uber in Bangalore

    MUMBAI: Taking the cricketing experience for fans in Bangalore to the next level by transforming how they get to watch and experience their home team in action, Royal Challengers Bangalore (RCB) and Uber have entered into a first-of-its-kind partnership. 

     

    RCB, known for its innovation and focus to deliver the best experience to their fans, has not only been the first to make the entire stadium fully WiFi enabled and solar powered, it has now taken another step in ensuring that commuters can get to and from the stadium conveniently. With this association, every RCB fan can leave their cars and worries about navigating traffic and parking behind and simply Uber it to support their team at the Chinnaswamy Stadium.

     

    RCB VP, commercial operations and cricket academy Russell Adams said, “We are delighted to associate with Uber for a one-of-a-kind partnership in our endeavour to provide an unmatched viewing experience for our fans. I am hoping the vast legion of RCB fans will benefit from this winning partnership and ride responsibly and take an Uber to and from the Chinannswamy Stadium to cheer the team.” 

     

    “Partnering with Bangalore’s home team, Royal Challengers is truly exciting for Uber. Our goal is to bring safe, reliable and convenient rides to Bangalore and this partnership goes a long way in delivering an amazing experience to RCB fans. With all the parking hassle that comes with game days, we want fans to enjoy the game without any worries,” said Uber GM Bangalore Bhavik Rathod. 

     

    Users can request an Uber at the push of a button and an AC car will arrive within minutes to take them to the stadium for as low as Rs 7/km. 

     

    For a few lucky fans, Uber also has a bunch of match tickets to give out before every game, besides some signed official RCB swag and an opportunity to meet the players.

     

  • Kings XI Punjab adds Top Ramen as sponsor for IPL 8

    Kings XI Punjab adds Top Ramen as sponsor for IPL 8

    MUMBAI: Ahead of the first match of the team, Kings XI Punjab has brought on board Top Ramen as the Official Noodle Partner, taking the total number of sponsors and partners on board to 21 in the Indian Premier League (IPL).

     

    Kings XI Punjab COO Fraser Castellino said, “We would like to welcome Top Ramen as our Official Noodle Partner for IPL Season 8. It is always a pleasure to collaborate with like-minded companies that share the same synergy as ours. Both the brands represent youth and vibrancy and these attributes resonate very well with the franchise. Therefore, we hope for a long lasting and mutually beneficial partnership and are looking forward to a great cricketing season.”

     

    Kings XI Punjab will play their first match on 10 April, 2015 against Rajasthan Royals at MCA International Stadium in Pune.

     

    As was earlier reported by Indiantelevision.com, Kings XI Punjab has associated with brands like Tata Motors Prima, DCB Bank, Royal Stag, Manforce, Pan Parag – Mouth Freshener, Woo, Homeland Heights, BlippAR, CashUrDrive, Best TV and T10 amongst others for the latest season of the IPL.