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Category: Sponsorship

  • Voylla names Kangana Ranaut as brand ambassador, plans expansion

    Voylla names Kangana Ranaut as brand ambassador, plans expansion

    NEW DELHI: Actor Kangana Ranaut has been appointed as the new brand ambassador for fashion jewellery brand Voylla. Moreover, the company, which started as an e-commerce only brand, is also looking at opening as many as 100 brick and mortar stories over the next 24 months.

     

    Voylla Fashion founder and CEO Vishwas Shringi said, “For us, it was a strategic fit since Kangana personifies the brand. A Voylla woman is independent, progressive, and truly believes in a woman’s choice to look good and feel good. We are extremely delighted with this endorsement. We started as an eCommerce only brand but now are well and truly on our way to become a compelling omni-channel brand. We are looking at opening at least 100 stores in the next 24 months. This association with Kangana is a part of well thought out strategy to help us reach out to a very large customer base.”

     

    “It is a pleasure endorsing Voylla. I am very impressed with the design dedication and overall professional approach of the Voylla team. It reflects in the excellent range of jewellery from Voylla. With their plans to open offline retail including the launch of a flagship store in Rajauri Garden in Delhi, I am sure more and more customers will be able to access Voylla’s vast range of jewellery,” added Ranaut.

     

    Voylla had received seed fund from Snowleopard Momentum LLC and has recently raised a SeriesB funding from Peepul Capital. Voylla is currently sold through its monobrand site, 29 online channels and few strategic SIS counters in Future Group led Central.

  • Nissan inks eight-year sponsorship deal with ICC through 2023

    Nissan inks eight-year sponsorship deal with ICC through 2023

    MUMBAI: The International Cricket Council (ICC) has roped in Nissan Motor Company in a long-term partnership deal through 2023.

     

    Nissan will be the global sponsor of cricket’s international tournaments, including the ICC Cricket World Cup, ICC Champions Trophy and ICC World Twenty20, as well as Under 19 and Women’s Cricket and qualifying events. Nissan will have extensive in-venue activation, broadcast and digital rights at all ICC events.

     

    The ICC partnership is an expansion of Nissan’s ongoing international sports sponsorship strategy.

     

    “Innovation that excites is what Nissan does. As partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global Trophy Tour, the International Flag Bearer Program and new live event experiences. We’re excited to be part of the global cricketing family and to be involved in some of the world’s most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do,” said Nissan corporate vice president and global head of marketing and brand strategy Roel de Vries.

     

    International Cricket Council CEO David Richardson added, “The ICC is delighted to welcome Nissan on board as a global partner and we look forward to working together for the next eight years to deliver a strong partnership at all ICC global events.”

     

    Nissan India operations president Guillaume Sicard said, “In India, cricket goes way beyond simply being a sport. It is practically a way of life for millions of people. I believe we have found a perfect partner for our brand. Our goal is to achieve five per cent market share in India by 2020 and we have already invested substantially to build one of our most advanced plants and established one of our three global R&D centres. Now, we are keen to repeat in India the sales success we already have in Europe, China, the US, Japan and elsewhere. We are thrilled to bring our passion and unique approach to cricket in India and around the world and are very much looking forward to the ICC World Twenty20 in India in 2016.”

     

    Apart from this ICC partnership, Nissan is associated with other sport events such as the UEFA Champions League, the Rio 2016 Olympic and Paralympic Games, the Olympic Teams of Great Britain, Mexico and Brazil, the National Collegiate Athletics Association, the Heisman Trophy, City Football Group and GT-R ambassador Usain Bolt.

  • Brands’ website traffic has direct correlation with TV advertising: study

    Brands’ website traffic has direct correlation with TV advertising: study

    NEW DELHI: A study shows that website traffic rises and falls in direct correlation with TV advertising for majority of call-to-action brands, which depend on immediate results from marketing efforts. 

     
    The Video Advertising Bureau’s (VAB) study Ignition Point: The TV-Traffic Correlation for Call-to-Action Brands came to this finding after studying 125 brands in six categories (restaurants, retail, travel, telecommunications & location-based mobile apps, financial and insurance) representing more than $30 billion in TV advertising in 2014.
     

    The brands studied were a cross-section – large, midsized, smaller, national, regional and local – with more than 100,000 unique visitors per month as measured by comScore. All results are from the February 2014 to March 2015 period. 

     
    A total of 82 per cent of these brands showed a direct correlation between TV advertising and website traffic. Of the 85 brands with unique visitor increases, 87 per cent had increased TV spending – an average of 22 per cent increase in spending and 24 per cent increase in visitors. Of the 40 brands with unique visitor decreases, 70 per cent had lowered TV spending – an average of 10 per cent less TV spending and nine per cent decrease in visitors.
     

    VAB CEO Sean Cunningham said, “TV is the great activator in Internet commerce. A majority of brands with the most on the line for big sales now see their website traffic follow the curve of their investment in TV advertising. TV advertising does more than generate awareness; it triggers the most important action at a time when the Internet functions as a brand’s storefront to the world.”

     
    While the specific ratios of advertising to traffic vary, the pattern is predominant and consistent. On a category level, 72 per cent of travel brands showed a direct correlation between TV advertising and website traffic, versus 76 per cent of restaurants, 82 per cent of retail, 85 per cent of insurance, 86 per cent of financial, and 100 per cent of telco/apps.
     

    This is the second report in the VAB’s commitment to illustrate critical effects of TV advertising that are hidden by the silo nature of syndicated data. Last year, it looked at the correlation between TV advertising and website traffic for 75 pure-play Internet companies, and found 85 per cent showed a direct correlation between TV spending and website traffic.

  • Winners of Nach Baliye season 7 take home Honda Jazz

    Winners of Nach Baliye season 7 take home Honda Jazz

     MUMBAI:  Honda Cars India presented the keys of the All-new Honda Jazz to the Grand-Finale winners of the popular dance reality show Nach Baliye season 7 which was aired on Star Plus. The car was handed over to the winners Amruta Khanvilkar & Himmanshoo Ashok Malhotra at a glittering ceremony at Solitaire Honda in Andheri. The handing over ceremony was attended by Ashish Kaul, Zonal Head West, Honda Cars India and Krishna Kachalia of Solitaire Honda.

     

     Speaking on the occasion, Honda Cars India sales & marketing senior vice president Janneswar Sen said, “We would like to congratulate the winners of Nach Baliye season 7 and thank Star Plus for associating with Honda Cars India. The show has been extremely popular among the younger audience who is also our primary target audience for the all new Jazz.  The new generation Jazz is packed with futuristic and aspirational styling which resonates well with the viewers of the programme and hence it was great to be associated with one of India’s most popular dance reality show.”

     

     The All-New Jazz is developed as the World’s Best Functional Compact Hatchback which offers Dynamic styling, Outstanding Package, Class-leading Fuel Economy, Advanced Technology & Equipment and Versatile Utility. The Jazz appeals to customer from diverse profiles who are young, dynamic, early achievers and want everything in life.  They seek comfort, driving pleasure, features and a hassle-free drive. The Honda Jazz is like nothing else and fulfils all these needs.

  • First global edition of EEMAX Awards ropes in 19 sponsors

    First global edition of EEMAX Awards ropes in 19 sponsors

    MUMBAI: Indian event industry’s apex body – Event and Entertainment Management Association (EEMA), which will be taking its annual awards global this year, has roped in as many as 19 sponsors. 

     

    Some of the brands that have come on board are Renault (Automobile partner), Colors (Conclave partner), Maharashtra Unlimited (State partner), CNBC TV18 (Official broadcast partner), Videocon (Support partner), Pepsi (Beverage partner) and Bacardi (Beverage partner) amongst others.

     

    The EEMAX Global Awards are scheduled for 20 September, 2015 in Mumbai and will be preceded by the EEMAX Global Conclave on 19 and 20 September. The awards aims to identify, celebrate and honour the best events and experiential marketing projects from India and around the world.

    EEMA received a huge number of entries for the EEMAX Global Awards. Agencies across India, Asia, Middle East, Africa, Europe, Australia, New Zealand and the US have send in their entries and registered for the event.

     

    Speaking to Indiantelevision.com EEMA president Sabbas Joseph said, “The number of entries has been over whelming. It is certainly beyond expectation. We will give away 30 awards and I am looking forward to the awards night.”

     

    The three level selection process, involves taking the award entries through a screening jury, a global jury and peer voting by members of EEMA to choose the winners in 29 categories that span entertainment events, social events, sporting events, weddings, exhibitions, digital events, government events, education programs and CSR.

     

    “Indian event companies, which run operations globally is what triggered us to take the awards global. For the first year, we will be honouring a chosen few international icons,” informed Joseph.

     

     The EEMAX Global Awards are a clear sign of India’s event industry going global. Indian event companies are being retained by international clients and brands for development of activation programs as well as corporate events, mega public events and also sporting galas.

     

    The event industry in India has grown exponentially over the last two decades with multiple entities operating in this space, in various segments and levels across 100+ cities in India. “Not long back companies used to spend only two per cent of their marketing budget in experiential marketing, but now they spend 15 to 20 per cent and that shows the progress of the sector,” added Joseph.

     

    Adding entertainment to the awards night will be performers like All India Backchod (AIB), Shaan, Ustaad Rahat Fateh Ali Khan and Shillong Choir.

     

    “The positive side of the event sector will be discussed and portrayed throughout the conclave, and taking India international will be the theme this year,” Joseph summed up.

     

    Interestingly, the international jury for EEMAX Awards includes the likes of Parineeti Chopra, Dia Mirza, Vikas Bahl, Vivek Oberoi, Prasoon Joshi, Neha Dhupia and others.

  • Airtel Delhi Half Marathon 2015 ropes in Seiko as official ‘Timing Partner’

    Airtel Delhi Half Marathon 2015 ropes in Seiko as official ‘Timing Partner’

    MUMBAI: Sports management and marketing company Procam International has roped in Seiko as the official ‘Timing Partner’ for the Airtel Delhi Half Marathon (ADHM) 2015. This is Seiko’s maiden alliance with the half marathon to be held in Delhi on Sunday, 29 November 2015.

     

    Seiko decided to come onboard for Delhi having sponsored the Standard Chartered Mumbai Marathon 2015 (SCMM 2015) and TCS World 10K 2015. With this partnership, all three events join the ranks of international sporting events such as the Olympics, the Commonwealth Games, the IAAF World Championships in Athletics and the FIFA World Cup, all of whom Seiko has provided its timing technology and served as Official Timer.

     

    Keeping true to the tradition of partnering with major brands globally, Seiko will join a list of partners and sponsors partnering the ADHM, SCMM, and TCS World 10K Bengaluru.

     

    Procam International joint MD Vivek Singh said, “Over the years Seiko has associated with some of the most significant international sporting events and through those associations has built a stellar reputation for itself. Having had them onboard during the Standard Chartered Mumbai Marathon 2015, and TCS World 10K Bengaluru 2015, we are delighted to welcome them to the beautiful city of Delhi for the ADHM, and are also pleased to be our partner of three events in India. We are sure that this is just the beginning of a long-standing association with the world’s leading time-keepers.”

     

    “Our maiden partnership with Procam International for the Standard Chartered Mumbai Marathon 2015 and TCS World 10K Bengaluru 2015 was a success. The run attracted world’s top distance runners and emphasised on the growth of the running revolution in the country, and we hope Delhi is an encore in terms of the enthusiasm as well. As a brand that believes in supporting the growth of sport Seiko is glad to associate with the ADHM 2015, as the event’s Official Timing Partner and we hope to contribute to its success,” added Seiko India president Atsushi Kaneko.

  • Edelweiss Group signs Saina Nehwal as brand ambassador

    Edelweiss Group signs Saina Nehwal as brand ambassador

    MUMBAI: Edelweiss Financial Services has appointed celebrated badminton player Saina Nehwal as its brand ambassador for a period of three years.

    The deal was initiated by IOS Sports & Entertainment.

     

    During the period of association, Nehwal will be part of a 360 degree multimedia national campaign. Additionally, the company’s logo will also feature on her jersey across domestic and international tournaments as a part of a sponsorship deal.

    Edelweiss Group chairman & CEO Rashesh Shah said, “Saina is an inspirational icon widely recognised by people across all corners of India, which is one of the compelling reasons to associate with her. More than that, she’s different – it is because of her that badminton is now watched by millions across our country. It is indeed a pleasure to sponsor the champion, Saina Nehwal and have her as Edelweiss’s brand ambassador.”

    Edelweiss will roll-out of a national level media campaign shortly.

    IOS Sports & Entertainment MD and CEO Neerav Tomar added, “In a multi-crore deal, we have signed Saina’s main sponsor branding on front of her jersey today. We are very happy to have Edelweiss on board.”

    Nehwal and Edelweiss go back a long way to the Olympic Gold Quest (OGQ) days where Edelweiss was one of the first companies to promote women empowerment and sports via OGQ. “Edelweiss and I share similar values. For me, it’s about building a winning proposition to max the game and for Edelweiss, it’s to develop long term meaningful solutions for clients,’ said Nehwal.

  • psLIVE allies Parivar with ‘All Is Well’ for effective marketing

    psLIVE allies Parivar with ‘All Is Well’ for effective marketing

    MUMBAI: Experiential marketing division from Dentsu Aegis Network, psLIVE has facilitated a marketing tie-up of the tea brand Parivar with Umesh Shukla’s latest movie – All Is Well. 

     

    With Bollywood emerging as a marketing tool that can be strategically used by brands to talk to consumers, psLIVE assisted Sapat International to associate its tea brand Parivar with the movie as the positioning of both the brand and the film exhibit an extremely seamless fit.

     

    The promos from the All Is Well stable clearly suggest that the movie directly targets family consumption – a coherent purpose that Parivar also desires to achieve.

     

    As part of the tie-up, Sapat International created a co-branded television commercial with All Is Well in an attempt to capitalise on this psLIVE-helmed partnership.

     

    Sapat International group managing director Nikhil Joshi said, “It was an extremely important opportunity that was brought to us at the right time. The way it was presented to us by psLIVE, we knew instantly that the integration cannot be missed. The TVC gave us a chance to amplify the association and market Parivar on a massive scale.”

     

    To leverage the integration amongst maximum audience, the brand too is promoting the movie through the co-branded TVC in addition to a print campaign and ‘on-pack’ packaging.

     

    psLIVE vice president Sidharth Ghosh added, “All Is Well seemed to be a perfect fit for the tea brand ‘Parivar’ as both seamlessly blend with each other. This association will increase the brand recall. At psLive, we are extremely delighted having initiated this integration.”

     

    The movie stars Rishi Kapoor, Supriya Pathak, Abhishek Bachchan and Asin in lead roles.

  • Pro Kabaddi League’s Telugu Titans rope in TVS Tyres as associate sponsor

    Pro Kabaddi League’s Telugu Titans rope in TVS Tyres as associate sponsor

    MUMBAI: In a bid to build the brand in the after-market segment, TVS Tyres has come on board as the official associate sponsor for Star Sports Pro Kabaddi League’s Telugu Titans.

     

    The move also comes in the wake of introducing a new brand identity at the beginning of this year.

     

    With Pro Kabaddi League being the second most watched sport show last year, TVS Tyres’ aim is not only to popularize the sport through this partnership, but to also utilise this platform to enhance the brand’s visibility across Andhra Pradesh and Telangana.

     

    The brand will be supporting the team throughout all the matches, which will go on till 23 August. The matches in Hyderabad are being played from 4 – 7 August. 

     

    TVS Srichakra director P Vijayaraghavan said, “With the new mantra of our brand ‘Nayi Soch Nayi Pechaan,’ this initiative is taken to support a traditional sport, which is now being presented with a lot of freshness and indeed has tremendous prospect and possibility to become one of the most popular games.”

     

    As a part of this partnership, the company has adopted various marketing strategies to promote the brand. To gain prominence, TVS Tyres’ logo is used in the Telugu Titans official website, in-stadia digital display and perimeter boards and BTL activations. The jerseys and shorts of players will also sport the TVS Tyres logo. Special autographed merchandise and mementos by players as well as VIP match tickets are being given to after-market dealers to endorse the brand as well as the sport.

     

    To further strengthen and re-enforce the new brand identity amongst  customers and dealers, the brand carried out on-ground activations that included a meet and greet session with the players as part of the consumer campaigns and promotional events. The products of the brand are displayed at the team’s home stadium in Hyderabad along with distribution of co-branded cheering merchandise and freebies.

  • BCCL & Shoppers Stop ink licensing deal for Femina Flaunt

    BCCL & Shoppers Stop ink licensing deal for Femina Flaunt

    MUMBAI: Bennett, Coleman & Co and Shoppers Stop have formed a strategic partnership to extend Femina into the consumer products space.

     

    As part of this ‘co-create and co-own’ partnership, BCCL will license ‘Femina Flaunt’ to Shoppers Stop, to design, develop, and retail the brand, exclusively across Shoppers Stop stores, in the core fashion categories – apparel, footwear, accessories and bags. Flaunt is the retail identity developed by BCCL for Femina. 

     

    BCCL managing director Vineet Jain said, “This is in line with our brand extension strategy to partner with the best-in-class players to unlock immense hidden value in many of our marquee brands. As a group, we’ve always been ahead on the innovation curve, and this partnership is another such example.”

     

    Shoppers Stop customer care associate & managing director Govind Shrikhande added, “In line with our brand philosophy of Start Something New, we have embarked on a new partnership with the BCCL group to launch ‘Femina Flaunt’ in our stores. The premium positioning of this brand fits seamlessly into our diverse portfolio of premium brands. We are positive that ‘Femina Flaunt’ will be a huge success with our discerning customers.”

     

    BCCL director & business head brand extension Sandeep Dahiya said, “It’s a unique partnership that brings together complementing strengths from two formidable industry leaders, in a format that’s a win-win for both. With Shoppers Stop as the partner, we’re confident of stability, sustainability and most importantly, scalability of our brand, in these categories.” 

     

    The ‘Femina Flaunt’ range will be retailed exclusively through 300-400 sq feet of dedicated shop-in-shop space, within Shoppers Stop stores. The range will be launched in the Fall-Winter season this year, and will be available across 20 Shoppers Stop stores to begin with, and going upto 50 stores by the third year.

     

    Highlighting the uniqueness of the partnership, Dahiya added, “This partnership re-formats the existing licensing template in India, by creating a unique ‘co-create, co-own’ model that creates far more value at both ends. It not only gives Shoppers Stop a great opportunity to add one more strong franchise to its portfolio of premium labels, but also helps BCCL unlock significant value in its marquee brand, while still retaining the ownership of the brand.”