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Category: People

  • Subhadro Das joins Mocemsa as CEO

    Subhadro Das joins Mocemsa as CEO

    Mumbai: Mocemsa, the Indian fragrance house, has announced the appointment of Subhadro Das as their new chief executive officer. With over two decades rich experience in spearheading leadership roles across marketing, sales, and business development, Das brings his expertise and visionary leadership to Mocemsa. His key priorities will include consolidating resources and continuously developing the brand front across all verticals and innovations

    Das’ extensive career included key roles at Desire Fragrances BV, Raymond Consumer Care Ltd, Beauty Concepts Pvt Ltd, and Pepe Jeans London. His vast experience in handling premium and luxury brands provides him with unique insights and strategies to lead Mocemsa to new heights.

    “We are happy to have on board Subhadro as our CEO. His extensive experience and innovative mindset align perfectly with our vision for Mocemsa’s future. We look forward to achieving newer heights with him.” Mocemsa co-founder Paarth Malhotra.

    “I see the fragrance and wellness category at an early stage in India, but believe the market is growing at a breakneck speed. With the changing trends in the Indian economy, the market is poised for mammoth growth. Continued innovation in products and enhanced customer engagement are crucial” said Das on his appointment. “Mocemsa is positioned to take advantage of these trends, providing products that appeal to both aspirational and high-end consumers. I look forward to joining the Mocemsa team and leading Mocemsa to the forefront of Indian fragrance brands within the next five years.”

    Das envisions Mocemsa as an Indian leader in the global fragrance and wellness category. His strategic focus includes increasing the exposure of Mocemsa’s diverse portfolio, securing more retail space, and establishing a global footprint. He aims to position Mocemsa to appeal to both aspirational and SEC A+ categories, catering to evolving market trends.

    Under his leadership, Mocemsa is looking forward to further innovating and growing. This will be done through streamlined organizational structures internally and externally. Describing his leadership style as centered on fostering strong team dynamics, Das believes in identifying, engaging, and retaining the right expertise. He plans to engage and motivate the Mocemsa team by distributing responsibilities and empowering employees at all levels.

  • Hygiene brand Pee Safe hires Arijit Sen as vice president to drive sales strategy

    Hygiene brand Pee Safe hires Arijit Sen as vice president to drive sales strategy

    Mumbai: To increase distribution and enhance its retail strategy, hygiene brand Pee Safe has hired Arijit Sen as the new vice president-sales.

    Industry veteran Arijit Sen has joined Pee Safe after serving as a general manager at Healthkart. During his tenure at Healthkart, he was instrumental in establishing the business and scaling distribution to 40,000 premium outlets across India. He has helped Healthkart achieve significant milestones, such as securing category captaincy for the brand Muscle Blaze across major modern trade chains like Reliance, Max, Wellness Forever, etc.

    Having had experience over two decades in verticals such as sales, key accounts management, trade marketing, and overall business strategy, Pee Safe anticipates exceptional achievements and innovative growth under his leadership. It looks forward to reaching new heights with him on board.

    “Pee Safe feels like a homecoming. I have always believed in the potential of innovative personal hygiene products. Interestingly, I had also attempted to launch a product similar to Toilet Seat Sanitizer Spray, but I didn’t succeed. Being on board with Pee Safe now feels like fulfilling that desire that didn’t pan out all those years ago. I see joining Pee Safe as an opportunity to leverage my professional experience and drive sustainable and profitable growth in this category,” said Sen.

    He also has rich experience in the start-up space and has worked with renowned consumer brands like Nivea in personal care, Pepsi, and Tang in food and beverages. He also excels in GTM(go to market) strategy, distribution growth, market share, developing share of wallet with retailers, trade marketing, and brand activations.

    Pee Safe co-founder Rithish Kumar said, “We are thrilled to have Arijit join the Pee Safe family. His extensive experience and proven track record in scaling businesses offline and driving category leadership make him the perfect fit for our team. We are confident that under his leadership, Pee Safe will continue to expand its retail footprint, innovate across different retail formats, and increase penetration across categories in key markets.”

    The intimate hygiene market in India is currently pegged at Rs 8000 crore. It is growing at a 16 per cent CAGR to more than double its size at Rs 15,000 crore over the next five years due to rising awareness about personal care and intimate products amongst consumers in urban and rural areas. Over the last few years, the market has witnessed significant innovation in the women’s sanitary pad and sexual wellness sub-segment with innovative products like menstrual cups, reusable and sustainable period panties, and female condoms marketed by players like Pee Safe. However, the market is still underpenetrated at less than 30% and has enough room to grow.

    “We have so far served over 10 million women since our inception, and the aim is to serve an additional 10 million in the next couple of years through our strong network of retail stores across India. Our strategic focus will be on heightened visibility through point-of-sale marketing, promoter activation, and direct customer engagement,” Sen added.

    Besides the innovative products, Pee Safe also aims to garner a significant share in India’s Rs 7,000 crore sanitary market with its Ultra-Thin Sanitary Pads and Disposable Period Panties, which are projected to be consumed more in the coming months.

    Besides, the company, which has become a category creator with toilet seat sanitisers, will continue introducing more personal hygiene products. Last year, it introduced a portable bidet for travellers.

  • Amyn Ghadiali promoted to GZ Creative Digital’s country head – India

    Amyn Ghadiali promoted to GZ Creative Digital’s country head – India

    Mumbai: GOZOOP Group, a global independent integrated marketing group announced the elevation of Amyn Ghadiali as country head – India (GZ Creative Digital). As part of the new role, Amyn will spearhead the agency’s strategic initiatives across its creative digital vertical — GZ Creative Digital, where he will oversee revenue management, creative campaigns and drive integrated business operations. He will report to global CEO and co-founder Ahmed Aftab Naqvi and GOZOOP Group chairman and co-founder Rohan Bhansali.

    Amyn Ghadiali kickstarted his journey with GOZOOP Group in 2012, as an account manager and went on to play an integral role in the acquisition of Red Digital in 2013. Advancing through pivotal roles, his last role with GOZOOP Group was president – business & Integration. Over his 10-year journey with GOZOOP Group, he sharpened his business acumen and led award-winning campaigns for major brands like Dell, Star Plus, Kolkata Knight Riders, Parle Nutricrunch, Bisleri, Star Bharat, Viacom18, and Mahindra Lifespaces.

    Ghadiali has nurtured and consolidated a team of over 100 plus marketing enthusiasts and has been promoted to spearhead GZ Creative Digital. Under his decisive leadership, he along with his team secured significant wins for marquee clients such as Ashwin Sheth Group, Louis Philippe, Saint Gobain, Tim Hortons, Love Depot by TTK Healthcare Ltd, DBS Bank India, Tata Tele Business Services, ORRA, and many more.

    Ghadiali commented, “Same game, different levels. That is how I would describe my new role considering my journey in GOZOOP. The role comes with newer responsibilities and I am grateful to the company for trusting me with it. I will continue building GOZOOP as I have in the past with the same passion but with renewed focus to  #BreakTheBox for our partners.”

    Naqvi said, “Amyn has consistently demonstrated outstanding leadership and collaborative skills. His strategic vision and relentless drive for excellence have been instrumental in our growth. We look forward to Amyn leading GZ Creative Digital to even greater success in the years ahead.”

  • Ogilvy’s B. Ramanathan is back from Ogilvy Asia Pacific.

    Ogilvy’s B. Ramanathan is back from Ogilvy Asia Pacific.

    Mumbai: We are pleased to announce the return of B Ramanathan from Ogilvy Asia Pacific back to Ogilvy India. Ram joins us as chief client officer of Ogilvy India.

    Over a 29-year illustrious career, Ram has donned many hats. His stint in Ogilvy is now in its 24th year, 16 of which have been spent in various business and office leadership roles across markets in Ogilvy India.

    Prior to rejoining Ogilvy India, Ram’s last role was as the Chief Marketing Officer of Ogilvy Asia and the Global Brand Leader – Mondelez, based out of Kuala Lumpur. He had also been instrumental in driving the growth and transformation agenda for Ogilvy Indonesia as it’s Group CEO.

    Ogilvy India Group CEO VR Rajesh growth has been on the back of client centricity and depth of engagement and Ram’s return adds fillip to this core strength. He will focus on our top clients in bringing to bear the best of Ogilvy’s capabilities, driving transformation and growth of the businesses. He will be an important shot in the arm as Ogilvy India continues its journey of creative excellence.

    Ogilvy India chief client officer B Ramanathan, said “It feels great to be back at the mothership, especially at a time when it is going through a purple patch. With the repertoire of marquee clients, I look forward to partnering with our fantastic teams across markets in delivering transformative work and growth for the businesses.”

  • TATA Starbucks appoints Mitali Maheshwari as head of product and marketing for India

    TATA Starbucks appoints Mitali Maheshwari as head of product and marketing for India

    Mumbai: TATA Starbucks has announced the appointment of Mitali Maheshwari as product and marketing head for India. With over a decade of invaluable expertise in brand management and marketing, in her new role, she will spearhead product innovation and drive marketing initiatives for the brand.

    Welcoming Mitali Maheshwari to the team, TATA Starbucks COO Adrit Mishra shared, “As we continue building the category in India and extending our coffee leadership to deliver the signature Starbucks Experience to consumers, we are excited for Mitali to expound upon our product and marketing plans. With Mitali on board, we are also looking forward to enabling strategic product innovation that brings forth the best of global and local tastes for consumers in a manner that is familiar to them. Mitali’s dedication to her craft, coupled with her strategic mindset and innovative approach, makes her an invaluable addition to our team.”

    Maheshwari shared, “As a coffee enthusiast myself, I am looking forward to joining Starbucks India, a brand that has played a pivotal role in shaping the country’s vibrant coffee landscape over the past decade. I am humbled and excited to build on the brand’s marketing plans to drive continued growth, while delivering the distinct Starbucks experience to consumers across the country.”

    Bringing a wealth of knowledge and a proven track record in elevating brand presence and consumer engagement, Mitali previously held the position of national brand marketing manager at Red Bull India. Her strategic insights and innovative approach will serve in ensuring exceptional experiences for coffee enthusiasts across the country.

  • Zepto promotes Devendra Meel to chief business officer

    Zepto promotes Devendra Meel to chief business officer

    Mumbai: Zepto has announced the elevation of Devendra Meel to the chief business officer, effective July 2024. In this pivotal role, Devendra will spearhead category management and foster brand partnerships, ensuring optimal assortment, pricing, availability, and growth of all core categories on the platform.

    Zepto co-founder and CEO Aadit Palicha shared, “Devendra has had an incredible run at Zepto. After joining us a year ago, he played a key role in scaling our advertising business to hundreds of crores in revenue and, more importantly, built out Zepto Pass end-to-end: from an idea to 5M plus subscribers today. Devendra has executed like an entrepreneur and treated Pass like his baby, working tirelessly six-seven days a week with the Pass team to make the economics sustainable, and brought the whole company together to get Pass launched in record time.”

    Reflecting on his new role, Meel shared, “Having a front-row seat in a company poised to redefine Internet India is the opportunity of a lifetime. I am deeply committed to this mission and will bring all my energy and dedication to it. Zepto’s meritocratic, fast-moving environment offers high-stakes challenges and the potential for 10X career growth.”

    “For those excited by such prospects, our business team is actively hiring across various roles,” Meel added.

    Devendra’s journey at Zepto has been marked by transformative initiatives and a strategic vision that aligns perfectly with the company’s ambitious growth plans. His elevation to CBO underscores Zepto’s commitment to fostering internal talent and driving continuous innovation. Prior to Zepto, Devendra, an IIM-Bangalore graduate, led special initiatives at Zomato and Jio.

  • Korra elevates Saket Vaidya as its CEO

    Korra elevates Saket Vaidya as its CEO

    Mumbai : Korra, a digital marketing agency, has elevated Saket Vaidya, a leader with a proven track record of driving business growth as chief operating officer (COO), to the position of chief executive officer (CEO). The announcement comes as the company gears up for its next level growth plans to expand in global markets.

    Saket Vaidya joined Korra’s leadership team in January 2017 and has played a key role in the company’s strategic direction and success. His promotion to CEO reflects his strong leadership skills and ability to drive innovation in the digital marketing industry. In his role, Saket will focus on continuing to drive business growth, and expanding market presence. With his extensive experience, Saket aims to lead Korra into its next phase of growth and success.

    Prior to Korra, Saket was associated with multiple businesses such as Webchutney and Indigo Consulting (a Leo Burnett company). Currently, his vision has established Korra as a leader in direct-to-consumer marketing. Vaidya’s leadership has been key to Korra’s successful evolution and consistent profitability.

    “Saket has been crucial to Korra’s success. He has built strong relationships with big brands like Airtel, Airtel Payments Bank, Meta, Sebamed, and Vivo. He has also onboarded clients like Mama Earth and Bata, which have played a key part in punctuating our journey. This has helped us grow, especially after the challenges of the pandemic.” said Korra chairman and MD Kumar Rajesh Raman.

    Commenting on his new role, Korra CEO Saket Vaidya shared, “At Korra, our focus is razor-sharp: to drive tangible business outcomes for our clients, not just deliver services. We’re committed to pushing the boundaries of creativity, fostering strategic partnerships, and deepening our client relationships. This isn’t just about growth – it’s about setting new industry standards and becoming an indispensable force in our clients’ success stories.”

    As CEO, Saket envisions Korra as a global marketing organisation by 2025, unbounded by medium and expertise. This promotion aligns with Korra’s recent business transformation, which includes the establishment of a center of excellence (COE) and the onboarding of a new leadership team focused on revenue and operations, growth and partnerships, strategy and service excellence, and analytics and data sciences.

  • TrioTree Technologies appoints new COO and VP

    TrioTree Technologies appoints new COO and VP

    Mumbai: TrioTree Technologies has announced the appointment of Divyesh J Sampat as chief operating officer (COO) and Mihir Jha as vice president of technology and innovations. These hires come at a crucial time for TrioTree, as the company experiences significant growth and transformation, underscoring its commitment to operational excellence and technological advancement.

    TrioTree has been navigating substantial growth, necessitating enhanced leadership to sustain this momentum and further accelerate its initiatives. Divyesh J Sampat, the newly appointed COO, brings over 23 years of experience in operational leadership. His tenure at Wipro saw him driving operational efficiency and achieving sustainable growth, making him an invaluable addition to TrioTree’s executive team. Mihir Jha, the new VP of technology and innovations comes with 20 years of experience in technology management. His impressive background includes leading technological advancements and successfully launching several products and solutions.

    Commenting on these significant appointments, TrioTree Technologies founder & CEO Surjeet Thakur stated, “TrioTree is experiencing a period of significant growth and transformation. To sustain our momentum and further accelerate our initiatives, we recognized the need for enhanced leadership in key areas. The decision to bring on a new chief operating officer (COO) and vice president of technology was driven by our commitment to operational excellence and technological advancement. These appointments are aimed at strengthening our executive team to navigate the complexities of a rapidly evolving market and to drive our company towards new horizons.”

    The newly appointed COO, Divyesh J Sampat commented: “I am excited to join TrioTree at such a vital time. My focus will be on enhancing our strategies to support our expanding customer base and global presence. I am committed to refining our processes, driving efficiency, and ensuring that our operations are scalable to meet the growing demands. Together with the talented team at TrioTree, I look forward to contributing to the company’s continued success and making a significant impact on its journey forward.”

    The new VP of technology and innovations, Mihir Jha shared: “I look forward to leading our technology initiatives, driving digital transformation, and ensuring that we remain at the forefront of technological advancements. My goal is to create a robust technological framework that not only supports our current objectives but also paves the way for the future. By creating a culture of creativity, I am confident that we will deliver exceptional value to our stakeholders.”

    The new appointments are set to play pivotal roles in TrioTree’s growth strategy. Sampat will focus on enhancing operational frameworks, ensuring scalability, and driving efficiency across all functions. His expertise will be crucial in refining operational strategies to support TrioTree’s expanding customer base and global presence. Meanwhile, Jha will lead the company’s technology roadmap and ensure that TrioTree’s technological capabilities are aligned with its goals. Together, they will streamline operations and harness innovative technology to propel TrioTree to new levels of success.

    In addition to these senior appointments, TrioTree Technologies has also announced the onboarding of 15 new team members, bringing the company size to more than 250. These new members will contribute to various domains within the organisation, supporting TrioTree’s ongoing growth and expansion.

  • FITPASS onboards industry giants for senior leadership roles

    FITPASS onboards industry giants for senior leadership roles

    Mumbai: FITPASS, a fit-tech brand, has strengthened its marketing and growth engine capabilities by onboarding industry giants for senior leadership roles. This move is intended to boost the brand’s market penetration and deliver more than a threefold increase in growth by 2024-2025.

    Leading the charge is Abhinay Singh, FITPASS’ newly appointed vice president of growth. As a renowned authority in the field and with ten years of leadership experience, Singh previously led marketing and growth at Redcliffe Labs and Thyrocare Technologies. His expertise in business scaling, growth acceleration, and process optimisation is expected to greatly benefit FITPASS. Currently, FITPASS holds a 52 per cent market share in the fitness app category, making it the leading brand by a significant margin. Singh’s strategic approach to performance marketing will play a crucial role in expanding the brand’s reach and further strengthening its position within the competitive Indian fitness market.

    Joining him are AVP of digital marketing Neeraj Kumar and AVP of brand and communication Shaleen D’souza. Kumar brings over thirteen years of extensive experience in digital strategy and marketing, having held key roles at Redcliffe Diagnostic and Healthians. He has successfully conceptualised and executed campaigns that significantly increased digital adoption and brand visibility. His excellence in data-driven decision-making, strategic planning, and multi-channel expertise will be instrumental in advancing FITPASS’ vision for a healthier India.

    On the other hand, D’souza, with over ten years of experience, has worked with reputable branding agencies such as Vector Brand Solutions (Quotient Group) and Mirum (WPP Group). She has managed full funnel marketing for notable brands like TVS Eurogrip, Flipkart Seller Hub, Raymond, Shoppers Stop, Tata Housing, and more. Known for her exceptional skills in communications and brand development, D’souza will be a valuable asset in strengthening and enhancing FITPASS’ internal and external communications and brand growth.

    Upon accepting his new role, Abhinay Singh shared, “I am looking forward to starting this journey with FITPASS, focusing on our shared mission to make fitness accessible and enjoyable for every Indian. Working with Akshay and Arushi is indeed a great opportunity because I truly believe in the brand they have built and in FITPASS’ potential to transform the fitness and wellness landscape in our country. By leveraging cutting-edge technology and data-driven insights, I’m committed to improving our services and expanding our reach so that fitness is within everyone’s grasp. My goal is to triple the company’s growth by expanding our presence in the D2C segment and increasing our brand’s visibility to further boost market discoverability. With our new core team members, Neeraj Kumar and Shaleen D’souza, I’m confident we can achieve our goals quickly and effectively.”

    FITPASS co-founder Akshay Verma highlighted the strategic importance of the new appointments, stating, “We are experiencing rapid growth at FITPASS. With such renowned industry experts joining the FITPASS family, we have a remarkable opportunity to strengthen our market leadership. FITPASS is on track to serve over 50 million consumers in the next five years, aiming to fortify our FITSTERS community and substantially expand our reach. Our newly appointed growth and marketing team understands the significance of this milestone and shares a deep synergy with FITPASS’ mission to make fitness accessible to everyone across the nation.”

    He further added, “I am confident that Abhinay’s expertise in strategic planning, process optimisation, and growth hacking will help us achieve our goal of reshaping the fitness landscape in India and creating the most productive workforce of tomorrow. Under his guidance, our internal teams, both existing and new, will play a crucial role in helping millions of fitsters overcome inactivity while propelling FITPASS towards significant growth.”

    FITPASS stands at the forefront of democratising fitness access across India, boasting a network of premium gyms and fitness centres. With over 1.1 million monthly active members nationwide, FITPASS embodies the ethos of making fitness affordable, accessible and enjoyable through cutting-edge technology and personalised services. From all-access universal smart memberships to AI-led coaching plans, personalised nutrition assistance and tailored corporate wellness programs, FITPASS is the ultimate companion on your fitness journey.

  • Mercer announces Siddhartha Gupta as India president

    Mercer announces Siddhartha Gupta as India president

    Mumbai: Mercer, a business of Marsh McLennan (NYSE: MMC) and a global leader in redefining the world of work, reshaping retirement and investment outcomes, and unlocking real health and well-being, announced today the appointment of Siddhartha Gupta as its India president. Gupta brings a wealth of experience and expertise to this role, having most recently served as Mercer Mettl’s CEO.

    Gupta will report to Marsh McLennan’s India CEO Sanjay Kedia, and will join the leadership teams for Marsh McLennan in India and Mercer in India, Middle East and Africa Region.

    Kedia added, “Under Siddhartha’s leadership, Mercer Mettl, our international talent assessment arm, has achieved remarkable growth, becoming the largest online assessment entity in India and one of the world’s fastest-growing HR and Ed-tech startups. With his proven track record of success and deep understanding of the talent landscape, he is poised to drive innovation and propel Mercer’s success in India.”

    Gupta commented, “I am excited to take on this role and lead efforts to further strengthen Mercer’s position as a trusted partner for organizations seeking to unlock their workforces’ full potential. Together with the talented teams at Mercer, I look forward to continuing to deliver exceptional value to our clients.”