ITV

Category: People

  • AV Organics Pvt. Ltd. appoints Sonam Pama as head of marketing for Evocus

    AV Organics Pvt. Ltd. appoints Sonam Pama as head of marketing for Evocus

    Mumbai: AV Organics Pvt Ltd, the parent company of Evocus, is delighted to announce the appointment of Sonam Pama as the new head of marketing. Sonam brings with her a wealth of experience and a proven track record in the marketing industry, making her an invaluable addition to the Evocus team.

    Sonam Pama joins AV Organics with over 10 years of experience in strategic marketing, brand management, and digital marketing. She has previously worked with several renowned brands, where she demonstrated exceptional leadership and a keen understanding of consumer dynamics. Before joining AV Organics, she was associated with Vodafone, Eatigo, EigenRisk Inc. and Lemme Be.

    Sonam Pama’s appointment comes at a time when the country is increasingly focused on sports, fitness, and wellness. With several major sporting events happening and scheduled for this year and the coming years, her expertise will be crucial in leveraging these trends. Her role will be pivotal in aligning Evocus’s marketing strategies with the nation’s growing interest in health and fitness, ensuring the brand remains at the forefront of the industry.

    Commenting on her new role, Sonam Pama said, “I am thrilled to join AV Organics and lead the marketing efforts for Evocus. The brand’s commitment to innovation and sustainability aligns perfectly with my own values. I look forward to working with the team to further strengthen Evocus’s market presence and engage with our consumers in meaningful ways.”

    AV Organics Pvt Ltd founder and managing director Aakash Vaghela expressed his excitement about Sonam’s appointment. “We are excited to welcome Sonam Pama to the AV Organics family. Her extensive experience and innovative approach to marketing will be instrumental in driving Evocus’s growth and success. We believe her leadership will bring a fresh perspective to our marketing strategies and help us achieve new milestones.”

    With Sonam Pama at the helm of the marketing team, Evocus is poised to continue its journey of growth and excellence, delivering superior products and services to its customers.

  • Restolex appoints Suresh Babu as CEO

    Restolex appoints Suresh Babu as CEO

    Mumbai: Restolex, a sleep solutions company, has announced the appointment of Suresh Babu as chief executive officer. Bringing over 34 years of experience in the consumer goods and mattress industry, Suresh Babu is poised to leverage his extensive industry expertise and leadership to propel Restolex to new heights.

    Prior to joining Restolex, Suresh Babu has amassed over 12 years of experience at Peps Industries, known for its spring mattress. As the Vice President of Sales and Marketing, his leadership played a pivotal role in the brand’s growth and positioning in India.  Prior to this, he also had an impressive stint at Kurlon Enterprise Limited.

    Restolex CEO Suresh Babu said, “I am happy and excited to join Restolex as Chief Executive Officer. A good night’s sleep is critical to empower individuals to achieve their fullest potential, and I have been fortunate enough to have gained extensive knowledge of sleep solutions over the past few decades. In this new role, our aim will be to help India sleep better through scientifically tested sleep solutions. Restolex boasts a rich legacy of creating high-quality mattresses and sleep products, and I look forward to being a part of the brand’s growth journey.”

    Speaking on the appointment, Restolex director Daveed Kuruvilla said, “We are delighted to welcome Suresh Babu to the Restolex family. Restolex has been in the industry for the last 40 years, and we plan to aggressively scale our presence across India in the next few years. We are confident that his leadership will help usher the brand to new heights.”

    In his new role, Suresh Babu aims to spearhead the brand’s pan-India expansion and boost its positioning as the mattress of choice for India’s discerning consumers. Leveraging the brand’s 40+ years of expertise in the mattress industry, Suresh plans to further expand the brand’s omnichannel retail footprint. 

  • Globale Media elevates Himani Singh as associate director of global sales

    Globale Media elevates Himani Singh as associate director of global sales

    Mumbai: Globale Media, an AI-driven mobile and web advertising platform, is thrilled to announce the elevation of Himani Singh to associate director of Global Sales. With a career spanning over a decade in media sales and management, Singh has consistently demonstrated a proven track record of driving sales and growth across various geographies.

    In her new role, Singh will be at the helm of global sales for Globale Media, responsible for devising and executing sales strategies globally aligned with the company’s objectives. Her responsibilities will include identifying new business opportunities, maintaining robust client relationships, overseeing the sales budget, providing accurate sales forecasts, and collaborating with other departments to achieve the company’s goals.

    Singh joined Globale Media in 2022 as a senior business development manager and was promoted to Lead-International Gaming in 2023. Throughout her business development and sales career within the adtech industry, she has worked with several esteemed media organizations, including Xapads Media, Way2News, Anymind Group, and SVG Media. Her extensive experience and deep industry insights make her a valuable asset to Globale Media in this rapidly evolving digital landscape.

    Commenting on Singh’s promotion,  Globale Media founder and CEO Bhavesh Talreja said, “We are thrilled to have Himani step into her new role. Her promotion as the Associate Director of Global Sales is a significant milestone in our journey to strengthen our global vision. Her extensive experience in optimizing and implementing sales strategies across various industry categories will be invaluable. At Globale Media, we foster innovation and are always eager to explore new ideas and experiment with different strategies.”

    Expressing her excitement about the new role, Himani Singh added, “I am looking forward to working closely with Globale Media’s dynamic team and playing a significant role in the company’s growth story. I have admired Globale Media for years due to their ambitious management team and visionary approach. I am thrilled with this opportunity to assist Globale’s clients with innovative solutions and inventory that will help them grow their business.”

    Singh holds a Bachelor’s degree in Commerce and has completed her MBA in Media Management from Amity University, Noida, India.

  • Genpact appoints Sanjeev Vohra as chief technology & innovation officer

    Genpact appoints Sanjeev Vohra as chief technology & innovation officer

    Mumbai: Genpact, a global professional services and solutions firm, has announced that Sanjeev Vohra has been named as the company’s first chief technology & innovation officer, effective immediately. Vohra will report to president and CEO, Balkrishan “BK” Kalra.

    Vohra, a seasoned leader, and respected innovator, brings more than 30 years of technology, consulting and industry expertise to Genpact. His appointment will help accelerate the delivery of AI and advanced technologies solutions, enabling higher client value and opportunities for business growth. He will also drive Genpact’s technology strategy, innovation framework, strategic partnerships and future-proof talent roadmap and skill rotation, enhancing the overall technology expertise within Genpact.

    “Sanjeev brings tremendous AI and advanced technologies expertise to Genpact and an inclusive, people-first leadership style to our team,” said  Genpact president and CEO Balkrishan “BK” Kalra. “Our teams are critical to our success, and we’ve made significant progress in scaling our broader technology skills as part of our overall investment in Data, Tech and AI. Sanjeev’s visionary thinking will be invaluable as we embed AI and advanced technologies in every client conversation and deepen our internal technology expertise throughout Genpact.”

    Most recently, Vohra served as the global lead of Accenture applied intelligence where he spearheaded the aggressive growth of Accenture’s Data and AI business and advised C-suite executives across industries to unlock value through the strategic application of data, advanced analytics and AI. During his tenure at Accenture, he held a variety of leadership roles focused on large-scale digital transformation to create new growth opportunities and served as a member of Accenture’s global management committee.

    “I am excited to lead Genpact’s AI and advanced technology initiatives at such a pivotal moment,” said Genpact chief technology & innovation officer Sanjeev Vohra. “There is a tremendous opportunity to leverage the capabilities of advanced technologies for positive change and unlock value for clients and shareholders. Genpact’s deep domain expertise, intense focus on process and commitment to scale broader technology will allow us to accelerate the pace at which we deliver digital transformation for our clients. I look forward to working with our talented, global teams to create unparalleled value by harnessing the power of advanced technologies and depth of process knowledge.”

  • Brand Street Integrated expands to Gujarat with Siddharth Mishra as business director

    Brand Street Integrated expands to Gujarat with Siddharth Mishra as business director

    Mumbai: Brand Street Integrated, a marketing agency known for transforming brands and fostering meaningful connections, has announced its expansion into Gujarat. With this, the company has announced the strategic appointment of Siddharth Mishra as the new business director (West). This move underscores the agency’s commitment to broadening its operational footprint and driving growth in the western region of India.

    Siddharth Mishra brings over 11 years of dedicated experience in integrated marketing communications. His background in integrated marketing communication, combined with his extensive industry experience, equips him to adeptly navigate and implement diverse marketing strategies and tools. He is known for his innovative problem-solving skills and a keen ability to adapt to evolving environments, driven by a passion for creativity and continuous personal development.

    Siddharth’s professional journey includes significant roles at major agency networks such as Publicis, Dentsu, DDB, and Schbang. His expertise spans business development, brand management, strategic management, integrated marketing communications, and sales management.

    Headquartered in Gurgaon, Brand Street Integrated, offers a wide range of services, including consumer marketing, trade marketing, rural marketing, OOH, merchandising, digital marketing, and creative services, among others.

    Expressing his enthusiasm about joining Brand Street Integrated, Mishra stated, “I am thrilled to be part of Brand Street Integrated’s journey. The Gujarat market holds immense potential, and I am committed to leveraging my skills and knowledge to drive our organizational objectives and achieve significant growth in this region. Together, we will create impactful and immersive brand experiences that resonate with our audience.”

    Brand Street Integrated’s CEO Surendra Singh welcomed Siddharth Mishra to the team with great optimism. He remarked, “Siddharth’s extensive experience and innovative approach make him a valuable addition to our leadership team. His appointment reflects our commitment to expanding our operations and enhancing our service offerings in Gujarat. We are confident that under his leadership, we will achieve new milestones and continue to deliver exceptional results for our clients.”

  • Manish Bhatnagar joins BEI Confluence as director-digital services

    Manish Bhatnagar joins BEI Confluence as director-digital services

    Mumbai: BEI Confluence, an independent advertising agency in India, has announced a strategic addition to its leadership team with the appointment of Manish Bhatnagar, a senior digital marketing professional as director of digital services from 5 August 2024. Manish is a seasoned strategic digital marketing professional with 19 years of experience driving digital marketing & transformation, programmatic marketing, influencer marketing, digital media planning & buying for objective-oriented return on investment (ROI) based marketing plans.

    Manish joins BEI Confluence after a five-year stint as head-digital marketing at Digitalthinkhub, a digital-first agency in Gurugram where he excelled in creating client-centered, successful digital marketing campaigns that resulted in providing the client the desired return on investment (ROI) objectives.

    Manish joined BEI Confluence with stints in digital marketing agencies and media houses including Digital Thinkhub, Percept Ltd, Times Group, Hindustan Times (HT) and Confederation of Indian Industry (CII). Throughout his career he has excelled in developing client-centric digital marketing campaigns & strategies that consistently achieve and exceed desired Return on Investment (ROI) objectives.

    At BEI Confluence he joins in a leadership position heading the Digital Team and from the agency’s side will lead the Digital initiatives on Digital First brands like Biryani by Kilo, Kajaria Kerovit, Insecticides (India) Ltd, JK Group, Modi Group’s flagship brands and many more.

    On his appointment, BEI Confluence CMD Tapas Gupta commented, “As the world of advertising in India is rapidly moving towards a Digital-First approach, investing in bright & seasoned digital resources and digital technology have been our key priorities in the last few years. Manish’s appointment is in line with our vision of rapidly transforming BEI Confluence into one of India’s foremost talent & technology-based 360, fully Indian and independent Marketing Communications agencies in the next two years.”  

    BEI Confluence joint MD Abhishek Gupta stated, “We are delighted to have Manish head our Digital initiatives and lead a large team of digital professionals to provide our clients with Digital-First solutions that will help our brands acquire greater salience, achieve Return on Investment (ROI) driven results and build a robust future for these brands. I strongly believe Manish with his impressive credentials and rich experience in building brands digitally will be able to take BEI Confluence’s Digital initiatives to its next level. We wish him the very best.”

    Manish Bhatnagar added, “I am thrilled to join BEI Confluence and contribute to its dynamic team. The opportunity to work for such a forward-thinking organisation aligns perfectly with my passion for creating impactful digital marketing strategies. I am eager to leverage my experience to drive innovative campaigns and achieve outstanding results for our clients.”

  • The evolution of theme parks: A game-changer in amusement industry development

    The evolution of theme parks: A game-changer in amusement industry development

    Mumbai: In our modern, fast-paced world, the entertainment industry is always changing to match the evolving tastes of both adventure enthusiasts and families. A particularly exciting and imaginative idea that has emerged recently is the theme park – a revolutionary concept that has completely transformed how we enjoy entertainment.

    Theme Parks: A new dimension of entertainment

    Theme parks have revolutionised the amusement industry by providing immersive experiences that cater to individuals of all age groups. Their substantial growth and revenue generation underline the immense popularity of such experiences. This shift indicates a strong preference among audiences for complete engagement in diverse adventures.

    Why theme parks are gaining popularity

    1. Creating Stories: Theme parks go beyond rides, telling exciting stories around their attractions. This kind of storytelling creates emotional connections, making the experience memorable. Whether it’s fantasy, history, or space adventures, theme parks offer an exciting escape from reality.

    2. Family Fun: Families enjoy theme parks because they offer something for everyone. From thrilling rides for the brave to gentle attractions and play areas for kids, there’s something enjoyable for every family member.

    3. Learning and Enjoyment: Many theme parks combine fun with learning, sharing history, science, art, and culture in an entertaining way. This mix provides a fun experience that also teaches something new.

    4. Moments to Cherish: Theme parks create shareable moments perfect for social media. The desire to join the fun and the fear of missing out motivate people to visit and share their adventures online, boosting the parks’ popularity.

    5. Theme amusement parks are distinctly different from any other form of leisure & entertainment as it offer interactive and participative forms of entertainment in a safe & environment-friendly atmosphere.

    6. Theme parks are revolutionary as these are nowadays based on various innovative themes ranging from Children entertainment to Family attractions and Water/Snow games. Indoor amusements to science parks offering edutainment. Adventure sports are also based on various themes. History and general knowledge-based parks, religious theme parks, and Space experience-oriented parks are also becoming popular.

    7. To instil confidence in the minds of the visitors, the advent of modern and updated science & technology park attraction designs are always conscience of human safety.

    The challenges and future of theme parks

    Theme parks have won over many people, but they also deal with challenges in staying attractive and important. Finding a balance between new ideas and keeping beloved attractions is crucial to match changing preferences while honouring nostalgia. Moreover, addressing concerns about environmental sustainability, inclusiveness, and crowd control is vital for the industry’s success.

    The future of theme parks looks thrilling, thanks to progress in technology and design. Virtual reality, augmented reality, and interactive features are set to elevate theme park experiences, captivating visitors like never before.

    Conclusion: A new era of entertainment

    Theme parks have revolutionised entertainment by combining fantasy, adventure, and education. Their continuous improvement is changing how we enjoy ourselves and create cherished memories with family and friends. Exploring these meticulously designed realms offers a thrilling and enchanting getaway, making theme parks a captivating and enduring concept in the entertainment landscape.

    In a world that treasures experiences and memories, theme parks showcase human creativity and our yearning for extraordinary journeys. As this new era of entertainment unfolds, we eagerly anticipate the remarkable opportunities that theme parks will provide to inspire upcoming generations.

    This article has been authored by  IAAPI chairman Srikant Goenka

  • Smart Joules appoints Gaurav Kejriwal as CTPO

    Smart Joules appoints Gaurav Kejriwal as CTPO

    Mumbai – Smart Joules has announced the appointment of Gaurav Kejriwal as its new Chief of Product and Technology Officer (CPTO). With a prominent career in the field of technology as a leader and a proven history of scaling enterprise products, Kejriwal’s addition to the organisation is set to drive Smart Joules’ innovation in the field of automation, IOT & artificial intelligence.

    Before joining Smart Joules, Gaurav played a crucial role at GreyOrange Pvt. Ltd, a leading warehouse automation company that specialises in robotics and software solutions. As Director and Entrepreneur in Residence, he contributed to launching and accelerating robotic technologies worldwide, achieving significant revenue milestones, and guiding cross-functional teams in developing products and market strategies. Most Recently, he started an intrapreneurial venture with first-of-its-kind Robotic AMR Technology, called RMS, to replace the traditional Conveyors and scaled it to ~$15mn in revenue across multiple geographies. In his professional career of over 11 years, he has excelled in strategic positions, including Engineering Lead, Product Architect, and Associate Director – Product & Engineering. Kejriwal holds a Bachelor of Engineering in Electronics & Communication from BIT Mesra and has deep knowledge and expertise in new business development, product management, and enterprise technology sales.

    Sharing his excitement to be a part of Smart Joules Family, Kejriwal stated, “I am driven by the desire to create efficient products and technologies at Smart Joules that address the world’s energy challenges, particularly in emerging markets with vast potential for growth and efficiency improvements. Here, I see an opportunity to make a transformative impact on product innovation, technology advancement, and global energy consumption.”

    As CPTO, Gaurav will lead significant initiatives to strengthen intelligent automation in building management systems with an aim to reduce costs and maximise value. His immediate objectives include targeting new clients for Smart Joules’ revolutionary technology DeJoule, and enhancing energy optimization through system automation.

    Gaurav’s appointment comes at a crucial time when Smart Joules’ market growth is already accelerating. The brand can use Gaurav’s vast expertise in identifying & solving pressing industry challenges including adoption and usability of building management systems, as they are often hampered due to complexity and limited usability. His combined experience will help Smart Joues to leverage opportunities in the international market.

    Commenting on Kejriwal’s appointment, Smart Joules CEO Arjun Gupta said, “Our vision is to deliver 0.1% of the world’s decarbonization target within this decade, equivalent to saving 29 million tons of carbon emissions. We aim to achieve this by scaling up cooling as a service and intelligent automation across the developing world. It’s time to make building management systems as simple and pleasurable to use as Facebook and Google so that complex, dynamic, and evolutionary energy-guzzling systems such as cooling remain continuously optimised over time. This requires innovators to stay close to customers, maintain a deep foundational understanding of existing and emerging technologies, and effectively lead the most talented teams to execute bold visions. Gaurav is going to be a key driver of that growth by making energy savings simple, substantial, and profitable for our clients.”

  • HIL appoints Pranav Desai as head of innovations

    HIL appoints Pranav Desai as head of innovations

    Mumbai: HIL Ltd, a part of CK Birla Group, announced the appointment of Pranav Desai as the head of innovations. Pranav brings over twenty-seven years of experience in innovation, R&D, technical services, new product development, marketing, and product management with renowned organisations such as Reliance, Pidilite, and EFGE Consultants. Prior to joining HIL, he held the position of vice president (new products – VAPs) and head of research & construction development at Nuvoco Vistas Corp Ltd.

    This strategic appointment underscores the company’s commitment to foster growth and innovation to expand its global footprint.

    Leveraging his extensive expertise in the domain, Pranav will lead the innovation centre of HIL Ltd, further advancing the company’s research initiatives.

    HIL’s MD & CEO Akshat Seth said, “We warmly welcome Pranav to the HIL family and are confident that his vision and expertise will propel our company to new heights. Pranav’s appointment will strengthen our leadership team and help expand our capabilities to deliver truly differentiated products for our consumers. His extensive experience across markets and products aligns well with HIL’s diverse portfolio of offerings.”

    Assuming the new role, Pranav Desai said, “HIL Ltd.’s commitment to innovation and excellence is inspiring. I am thrilled to join the team and looking forward to contributing towards advancing the company’s vision of diversifying its product portfolio and solidifying its market presence.”

    HIL is a leading manufacturer of sustainable home and building materials, offering products in roofing, building, pipes & fittings, construction chemicals and putty, and flooring categories.

  • ace turtle appoints three senior leaders to drive business growth

    ace turtle appoints three senior leaders to drive business growth

    Mumbai: ace turtle, a technology-native retail company has announced the appointment of three distinguished leaders to its senior management team. Rahul Rajan has been appointed as chief business officer – retail of fashion brands, Agnes Raja George as AVP and business head of Wrangler & central planning and Jitender Singh as AVP & business head of Lee. These strategic hires aim to bolster ace turtle’s growth and further its goal of revolutionising retail through technology.

    Commenting on the appointments, ace turtle CEO Nitin Chhabra said, “We are excited to welcome Rahul, Agnes and Jitender to our leadership team. All of them bring extensive experience in retail and technology along with proven track records that will be invaluable as we continue to drive strong business growth. We continue to leverage our unique technology-driven operating model to launch new brands and scale the business of existing brands across India strengthening our position in the Indian retail industry and delivering exceptional value to our customers.”

    Rajan will help drive growth across online and offline retail channels for all the fashion brands in ace turtle’s portfolio. He joins ace turtle with 15 years of experience, including seven years as a successful business operator and previously as a strategy and investment professional. Rahul’s expertise spans P&L management, strategy and business planning, business development and creating product and tech roadmaps. He joins ace turtle from Flipkart where he played a pivotal role in building new businesses in beauty, FMCG and fast fashion, and scaling complex multi-billion-dollar apparel businesses. He holds an MBA from IIM Mumbai.

    George, with close to 23 years of experience in the fashion retail industry, Agnes specialises in P&L management, brand building, marketing, inventory planning, cash flow management and supply chain management. He has a proven track record in managing brands across department stores, exclusive brand stores, online marketplaces, and multi-brand outlet trade in India. Before joining ace turtle, Agnes founded and scaled the women’s wear brand De Moza and held various leadership roles at Landmark Group India, Aditya Birla Fashion and Lifestyle.

    Singh brings 22 years of experience across online and offline channels, and across sports & fitness, lifestyle, FMCG and consumer durable categories. He has a strong background in building and leading direct and matrix teams to drive sustainable business growth. Before joining ace turtle, Jitender was senior director at Myntra, where he significantly grew the HRX and Nautica brands. His previous experience includes roles at Decathlon, 3M, Café Coffee Day, and TTK Prestige.

    Since 2023, ace turtle has expanded its leadership team significantly to enable rapid and sustainable growth as it continues to expand its licensed brands portfolio. The company is the exclusive licensee of iconic global denim brands Lee and Wrangler, globally renowned toy retail chain toys “R” Us and Babie “R” Us and California-based casual wear brand Dockers for India and other South Asian markets.