ITV

Category: People

  • Coca-Cola India Southwest Asia appoints Greishma Singh as vice president of marketing

    Coca-Cola India Southwest Asia appoints Greishma Singh as vice president of marketing

    Mumbai: Coca-Cola India Southwest Asia (INSWA) Operating Unit (OU) announced Greishma Singh as vice president of marketing effective 1 Sept 2024. She was most recently vice president of Customer and Commercial Leadership (C&CL) for the INSWA OU.

    Greishma will succeed Arnab Roy, who was recently named Global Category President, Coca-Cola Trademark.

    “Across her roles, Greishma has been a high-impact leader with a reputation for collaboration and inspirational people leadership,” stated Coca-Cola India Southwest Asia president Sanket Ray. “She has had significant wins most recently as the leader of C&CL driving key commercial initiatives and partnerships with customers and we are excited to see her move into lead marketing.”  

    Greishma has been with The Coca-Cola Company for a little over 15 years. During this time, she has held roles of increasing responsibility across Marketing, Strategy and C&CL in Australia and India. In her most recent role in India, she enabled Coca-Cola India to deliver revenue leverage while holding affordable price points, ramping up distribution to an all-time high and shaping the business to build a competitive advantage in critical emerging channels offline and online.

    Prior to rejoining INSWA, as part of the South Pacific Business Unit, Greishma held a variety of roles in marketing – delivering strong outcomes across various brands like Glaceau, Vitaminwater, and Powerade. She then moved into the strategy function, holding roles across business intelligence and planning.  She completed her tenure in South Pacific heading the Strategy & Insights team for the Business Unit and leading the definition and implementation of the long-term growth strategy for the system in Australia.

    Greishma joined the company in 2008. Over the years she has displayed a strong grounding in entrepreneurial accountability and has fostered a sense of passion for high-performing teams.

    Greishma received her MBA from the Indian School of Business, Hyderabad and has a bachelor’s degree from Colorado College.

    In her new role, she will continue to be based in India along with her family.

  • Swiss Beauty onboards Vidushi Goyal as chief marketing officer

    Swiss Beauty onboards Vidushi Goyal as chief marketing officer

    Mumbai: Swiss Beauty, an Indian cosmetics brand, announced the appointment of Vidushi Goyal as its chief marketing officer. She will lead the overall marketing strategy for all Swiss Beauty brands, including Swiss Beauty Craze and Swiss Beauty Select, along with its emerging categories and sub-brands.

    Vidushi brings a wealth of experience in digital-first marketing and brand building to Swiss Beauty. She will spearhead the brand’s growth by establishing a unique identity and building differentiation in the fast-paced beauty & personal care segment. Her focus will be on staying ahead of trends and implementing new-age marketing strategies within the company.

    Before joining Swiss Beauty, Vidushi served as vice president of marketing at Mamaearth (Honasa), where she led the marketing efforts for the personal care and baby care portfolio. During her tenure, she played a pivotal role in scaling Mamaearth from a 100 cr ARR brand to over 1000 Cr in just three years. Vidushi also contributed to positioning Mamaearth as a purpose-led brand with the brand tagline “Goodness Inside” from 2019 onwards. She has also held key positions at ShopClues, d.light Energy, and FCB+Ulka, where she led multiple award-winning brand campaigns.

    Swiss Beauty CMO Vidushi Goyal said, “I am thrilled to join Swiss Beauty at such an exciting time. My focus will be on building on what has worked for the brand while evolving and differentiating in this cluttered market space. We will keep the consumer and market segment at the core of everything we do. By leveraging new-age marketing principles, we will continue to build a brand that is loved and a business that is built on strong principles.

    Welcoming Vidushi, Swiss Beauty co-founder & director Mohit Goyal said, “We are delighted to welcome Vidushi Goyal to the Swiss Beauty family. With her proven track record of data-driven decision-making and innovative approach, we are confident she will take our brand to new heights. Her leadership will be instrumental in redefining beauty standards and connecting more deeply with our consumers.”

    Vidushi holds an MBA from Symbiosis Institute of Media & Communication, Pune, and completed her undergraduate studies at Hindu College, Delhi University.

  • Stone Sapphire India Pvt Ltd appoints Shobhit Singh as the CEO

    Stone Sapphire India Pvt Ltd appoints Shobhit Singh as the CEO

    Mumbai: Stone Sapphire India Pvt Ltd, a manufacturing and distribution company, has announced the appointment of Shobhit Singh as chief executive officer (CEO). Previously serving as director, Singh’s new role is a strategic move aimed at enhancing the company’s market position and expanding its reach across various sectors.

    Shobhit Singh, who has been instrumental in driving growth and innovation within the company, brings a wealth of experience and a visionary approach to his new role. Under his leadership, Stone Sapphire India Pvt Ltd aims to become the world’s largest iconic distribution brand company, focusing on relevance and value-added products across multiple categories.

    “I am honoured to step into the role of CEO and lead Stone Sapphire into its next phase of growth,” said Stone Sapphire India Pvt Ltd CEO Shobhit Singh. “Our vision is to bring iconic and relevant brands to the Indian retail market, catering to diverse customer needs. We aim to achieve a significant milestone of clocking INR 1,000 crore in revenue over the next four years while maintaining our commitment to quality and customer satisfaction.”

    Stone Sapphire India Pvt Ltd, known for its diverse product range, including toys, stationery, homeware, and sports equipment, is set to adopt a sector-agnostic approach. The company plans to expand its portfolio to include fast-moving consumer goods (FMCG) and other household categories. This strategic shift aims to capture a larger share of the Indian retail market by introducing brands that bring value and relevance to customers.

    “Stone Sapphire’s journey started with a strong focus on kids’ products, but we are now moving towards a broader market presence,” added Singh. “Our goal is to cultivate purpose-driven brands that not only meet customer needs but also enrich the lives of our employees, dealers, and distributors. We are committed to creating a business that is relevant to all stakeholders, including suppliers, consumers, investors, and partners.”

    In addition to expanding the product portfolio, Stone Sapphire India Pvt Ltd is focused on strengthening its distribution network. The company recently opened a new office in Noida in addition to its offices in Mumbai and Baroda, along with depots in Delhi and Bangalore. This expansion is part of a larger strategy to make the company’s distribution system more robust and efficient.

    “We believe that our people are the cornerstone of our success,” said Shobhit Singh. “We are investing in hiring top talent at various levels, including CXOs, to bring best practices and professional expertise into the company. Our aim is to create a business that thrives on innovation, technology, and strategic growth.”

    Outside of his professional responsibilities, he enjoys sports and meditation. His commitment to personal well-being and continuous learning reflects the company’s values of positivity and persistence.

    With Shobhit Singh at the helm, Stone Sapphire India Pvt Ltd is poised for a transformative journey, aiming to set new benchmarks in the Indian retail market.

     

  • Vita Student appoints Shayon Dasverma as head of marketing for South Asia, SEA & MENA

    Vita Student appoints Shayon Dasverma as head of marketing for South Asia, SEA & MENA

    Mumbai: Vita Student, the UK’s premium student accommodation brand, has announced the appointment of Shayon Dasverma as the head of marketing for South Asia, Southeast Asia (SEA), and the Middle East and North Africa (MENA) regions.

    With over a decade of experience in digital marketing and a strong educational background from the Indian Institute of Management (IIM) Indore, Shayon Dasverma brings a wealth of expertise and innovative thinking to his new role. As a passionate leader in the marketing field, Shayon is well-equipped to drive the growth and expansion of Vita Student across these diverse regions. In his new position, Shayon will oversee the development and execution of marketing strategies tailored to the unique needs of international students from different cultural backgrounds. His approach is deeply rooted in a data-driven methodology, ensuring that all campaigns are precisely targeted and resonate with the students.

    “I am excited to be a part of Vita Student and to contribute to its mission of providing exceptional living experiences for students worldwide,” said Shayon Dasverma. “This role offers a unique opportunity to not only expand our brand’s reach but also to positively impact the lives of students by offering them a supportive and vibrant community. I look forward to working with the talented team at Vita Student and bringing innovative marketing strategies to life across emerging markets. Together, we aim to create an environment where students can thrive academically and personally, ensuring that Vita Student remains the preferred choice for those seeking a home away from home.”

    Shayon is recognised for his leadership skills and his capacity to inspire and motivate teams to achieve outstanding results. His forward-thinking approach and commitment to utilising the latest digital marketing tools and technologies have been key factors in his success. Shayon’s appointment comes at a time when Vita Student is expanding its presence in India and other key markets, offering students luxurious and practical living spaces that ensure comfort and support throughout their academic journey.

  • SW Network appoints Alin Choubey as business head – Delhi

    SW Network appoints Alin Choubey as business head – Delhi

    Mumbai: Advertising agency SW Network has announced Alin Choubey as the new business head of its Delhi office. In this crucial management role, Alin will lead the agency’s strategic initiatives and operations at the Delhi office. His vision and leadership qualities will be instrumental in further steering the leading agency towards its growth objectives and enhancing operational capabilities.

    Bringing a wealth of experience to SW Network, Alin has held influential positions at prominent agencies including Foxy Moron, Chimp&z Inc., Herald Digital, and many more. His extensive background in digital marketing and advertising has seen him drive impactful campaigns and build strong relationships with top brands, CMOs, and marketing leaders.

    In his new role at SW Network, Alin will oversee client management, campaign innovation, P&L responsibilities, and the continuation of an already established collaborative team culture. He will directly work with SW Network co-founders Pranav Agarwal and Raghav Bagai to advance the agency’s strategic and operational initiatives.

    Commenting on the appointment, SW Network co-founder Pranav Agarwal said, “Alin’s arrival marks a strategic move for SW Network. His deep industry expertise and track record of delivering immaculate and transformative results definitely align with our vision for expansion, creative and operational excellence, and delivering business impact for our partners. We look forward to leveraging his insights to drive continued success.”

    SW Network co-founder, Raghav Bagai, added, “Alin’s appointment highlights our constant commitment to elevating our agency’s strategic capabilities and our never-ending quest to drive value for our clients. His history of innovative leadership in this industry will undoubtedly enhance our ability to deliver exceptional integrated advertising solutions and build robust client relationships.”

    Reflecting on his new role, Alin Choubey expressed, “I am thrilled to join SW Network, at this critical juncture. Raghav and Pranav’s unwavering commitment to creative and operational excellence resonated deeply with me. I am eager to bring my experience to the table, contributing to the continued growth of our clients and enhancing the strategic capabilities of our agency. Together, we will strive to achieve a perfect balance between scale and innovation, delivering exceptional results for our partners.”

  • Shweta Mehrotra elevated to vice president at Tute Consult

    Shweta Mehrotra elevated to vice president at Tute Consult

    Mumbai: Tute Consult, an independent communications and PR agency from India, has announced the elevation of Shweta Mehrotra to the position of vice president.

    Mehrotra joined Tute Consult in 2020 and has been spearheading strategy and operations at Tute Consult nationally over the last four years. During her tenure, she has played a pivotal role in securing brand partnerships, creating winning integrated communications strategies for diverse industries including technology, luxury, lifestyle, hospitality, beauty and wellness, F&B, corporate, fintech and retail. She has also successfully led and grown the 20+ member strong team of Tute Consult across their Mumbai and Delhi offices and global partnerships.

    Mehrotra is a seasoned communications professional with over 22 years of experience spanning across fashion, beauty, FMCG, aviation, technology, real estate, e-commerce, hospitality, F&B, media and entertainment, telecom, and more. Before Tute Consult, she has held key positions at renowned agencies such as Good Relations India, Lintas Live, Avian Media, and MSLGroup where she contributed towards award-winning campaigns. She has also consulted for industry giants like Ogilvy and Davidson PR.

    In addition to her industry expertise, Shweta also teaches PR and communications at SCoRe (School of Communication and Reputation) and has previously been associated with EMDI and the University of Madras.

    Tute Consult founder Komal Lath shared, “With Shweta’s extensive experience in brand strategy, coupled with her proven track record of building and managing high-performing teams, it was only time that a larger role was carved and crafted for her expertise. We have shared a wonderful journey at Tute over the past years and collectively we create magic!.”

    “I am thankful to all my mentors and peers who have played a pivotal role in shaping me into a fine professional. 22 plus years later I can proudly say that I know what effective communication is, with a commitment to learning one new thing every day. Joining Tute Consult was one of the best professional decisions and under Komal’s leadership, we have been able to push the envelope, challenge ourselves and do the unthinkable. It’s been a fulfilling journey, only onward and upward,” said Mehrotra.

  • Wardwizard Foods and Beverages Ltd appoints Deepak Nambiar as head of corp comm

    Wardwizard Foods and Beverages Ltd appoints Deepak Nambiar as head of corp comm

    Mumbai: Wardwizard Foods and Beverages Ltd has appointed Deepak Nambiar as the head of corporate communications. With over two decades of experience, Nambiar will lead the company’s communication strategies to enhance brand presence and drive stakeholder engagement in the food and beverage sector.

    Nambiar’s distinguished career includes a successful tenure as head of sales and marketing at The Indian Express Newspaper Group, where he honed his skills in communication, public relations and marketing. His career trajectory, which began in electronic media, has endowed him with a comprehensive understanding of both traditional and digital communication channels, making him well-equipped to navigate the complexities of the modern media landscape.

    As the head of corporate communications, Nambiar will focus on elevating the company’s communication efforts, driving brand visibility, ensuring cohesive and effective messaging across all platforms and strengthening relationships with key stakeholders. His expertise and strategic foresight will play a critical role in enhancing the company’s corporate reputation and supporting its growth initiatives.

    Expressing confidence in Nambiar’s leadership, Wardwizard Foods and Beverages Ltd chairperson and managing director Sheetal Bhalerao said, “We are pleased to welcome Deepak Nambiar to our leadership team. His vast experience in strategic marketing and communications, coupled with his innovative approach, aligns perfectly with our vision for the future. We are confident that with his experience, our brand will be able to establish a stronger connect with all our stakeholders through effective communication strategies and help the brand achieve better visibility, reach and recall with regards to our target customers and stakeholders.”

    Speaking about his appointment, Wardwizard Foods and Beverages Ltd head of corporate communications Deepak Nambiar said, “It is indeed a privilege to join the Wardwizard Group and be bestowed with the responsibility of spearheading the communications mandate for Wardwizard  Foods and Beverages Ltd. I thank the leadership and especially, Sheetal Bhalerao, for the opportunity. The brand already has a strong foundation and connect with the audience. My focus will be to take this relationship and connection to the next level and achieve deeper meaningful relationships with stakeholders.”

    Wardwizard Foods and Beverages Ltd is focused on a proactive approach to corporate communications, with Nambiar’s appointment highlighting the company’s commitment to its operations. As the company expands, Nambiar’s leadership will be key in creating effective narratives for consumers, investors, and other stakeholders.

  • Leo Burnett India elevates Sonal Chhajerh and Pravin Sutar as national creative directors

    Leo Burnett India elevates Sonal Chhajerh and Pravin Sutar as national creative directors

    Mumbai: Leo Burnett India, part of Publicis Groupe India, has announced the elevation of Sonal Chhajerh and Pravin Sutar as national creative directors. In their previous roles with the agency, Sonal was group executive creative director and Pravin was head of creative, Leo Burnett Bangalore. Both will continue reporting to Rajdeepak Das, chief creative officer, Publicis Groupe, South Asia & chairman Leo Burnett South Asia.

    Leo Burnett India stands for modern, transformational creativity that powers growth for brands and businesses. As the agency strengthens its creative leadership, these elevations mark the commitment to world-class creativity and technology, innovative new-age thinking and holistic, high-impact business solutions that strengthen brands.

    On the promotions,  Leo Burnett South Asia chief creative officer, Publicis Groupe, South Asia & chairman Rajdeepak Das said “At Burnett, we truly believe the driving factor for success is our people and culture. Over the past few years, Sonal and Pravin have gone above and beyond their designated roles to contribute to the success of Leo Burnett. And I am thrilled that they are now stepping in as co-pilots to our already strong creative leadership helmed by Sachin Kamble and Vikram Pandey as chief creative officers.

    Sonal has the creative vision to help empower brands with our ‘Impact a Billion’ thinking. Pravin has been relentlessly working towards shaping our Bangalore office into a formidable force with his creative acumen and leadership skills. Together as National Creative Directors Sonal and Pravin will be uniquely placed to leverage their collective experience and creative vision to unlock creative effectiveness for both our brands and our people.”

    Commenting on the leadership changes, Leo Burnett Publicis health & publicis business CEO of South Asia Amitesh Rao shares, “This has been a phenomenal year for us at Leo Burnett. And Sonal and Pravin have been a big part of our success story. Both are true representation of Leo Burnett, respected and admired by our clients, our partners, and our people. Their elevation will add more depth and value to our agency’s creative output and further accentuate our focus on solving business and human problems using creativity, innovation, data, and technology.”

    Talking about his appointment, Pravin Sutar, National Creative Director, Leo Burnett India said, “Leo Burnett is right at the centre when it comes to creativity and innovation in the country. I’m really excited with the opportunity presented to me by Raj and Amitesh and am committed to finding fresh avenues and platforms to express ideas while preserving our unique Leo Burnett culture. And with the team we’ve built over the past few years, we’re more than ready to undertake this journey.”

    Adding further about her appointment Leo Burnett India’s national creative director Sonal Chhajerh said, “I am excited to step into this role and build on the vision and outstanding progress we have achieved as an agency over the past few years. I truly believe that the future of advertising is using creativity as a force for good —impacting billions of lives through innovation and sustainability. I am thankful to Raj and Amitesh for trusting me with this responsibility and am looking forward to collaborating with colleagues and our brand partners to create work that is truly world-class, scalable, and makes a real difference.”

    Sonal Chhajerh was until recently the Group Executive Creative Director at Leo Burnett Mumbai. She is passionate about working on impact projects that deliver genuine change for clients and society at large. She leads the P&G Whisper account and was instrumental in the ‘Missing Chapter’ campaign which is one of the agency’s most acclaimed and awarded works. Pravin has been heading the creative in Leo Burnett Bangalore and has been instrumental in strengthening the Leo Burnett Bangalore offerings by managing the large portfolio of some of the biggest brands including Ikea, ACKO, RedBus, Kingfisher, Heineken, and Lenovo, to name a few.

  • Max Level bags PR mandate of CyberPowerPC

    Max Level bags PR mandate of CyberPowerPC

    Mumbai: Max Level, a marketing and PR agency built by gamers, has been awarded the public relations mandate for CyberPowerPC India, a US-based gaming PC brand, which debuted in the Indian market earlier this year. CyberPowerPC, known for its high-quality custom and pre-built gaming PCs, has chosen India as its first Asian market through a collaboration with Creative Newtech Ltd.

    CyberPowerPC has been a trailblazer in the gaming industry, becoming the number one OEM in the US during 2014-2015 with over 100,000 Microsoft Windows sales, and achieving the distinction of Amazon’s Choice for Gaming Desktop PCs in 2018. In 2022, the brand further solidified its reputation by being the only non-MNC to rank in the top 10 for desktop units sold, with five of the top 10 best-selling gaming desktops.

    Widely available across major retailers like Best Buy, Costco, and Walmart in the US and Canada, CyberPowerPC has consistently led the gaming PC segment. Its presence at major events like Anime Expo and its expansion into licensing has further established its brand credibility.

    Commenting on the new partnership, CyberPowerPC India COO Vishal Parekh said, “The India launch marks the first Asian market for CyberPowerPC. With the rise of the gaming sector in India, our objective with the launch was to contribute to this growth and bring top-notch experiences for Indian gamers. Max Level’s deep-rooted understanding and extensive experience in the Indian gaming and esports ecosystem make them an ideal partner to elevate our brand presence in the country. Their holistic approach to PR, founded on the principles of passion and expertise in gaming, aligns perfectly with our mission to provide gamers with the best possible immersive experiences. Together, we aim to make CyberPowerPC a household name among Indian gamers.”

    The addition of CyberPowerPC to its diverse portfolio of brands underscores Max Level’s growing influence in the Indian gaming, esports and tech market. With clients like NODWIN Gaming, SuperGaming, KRAFTON, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, ASUS ROG, Jio Games, TVS, and HyperX, Max Level continues to diversify its client base while maintaining a focus on delivering tailored B2B services that resonate with gaming and esports audiences.

    Max Level co-founder and chief revenue officer Siddharth Nayyar stated, “Being entrusted with the India PR mandate of the number one Gaming PC manufacturing brand in North America is a testament to our expertise and understanding of the Indian as well as global gaming market and media landscape. Our success with national and international gaming brands reflects the collective passion of our team to craft the right stories that matter for brands looking to reach out to the gaming and esports audience. We are excited to contribute to CyberPowerPC’s growth journey as it aims to elevate the Indian PC gaming landscape.”

    As CyberPowerPC embarks on this exciting new chapter in India, Max Level will be instrumental in driving its communication strategies, ensuring that the brand resonates with India’s burgeoning gaming community.

  • FCB Kinnect appoints Sumera Dewan as EVP – North

    FCB Kinnect appoints Sumera Dewan as EVP – North

    Mumbai: Sumera Dewan, formerly president at Punt Creative, will now spearhead FCB Kinnect’s strategic growth in the North region. She will oversee the office, managing over 100 Kinnectors, and will be responsible for the P&L in this dynamic, high-growth area.

    While collaborating with the Delhi team, she will work closely with Neville Shah – recently appointed CCO FCB Kinnect, to develop creative solutions for business challenges for our brands.

    Her leadership is anticipated to further enhance FCB Kinnect’s dedication to fostering a culture of both creative and strategic excellence. Sumera’s extensive experience and commitment to nurturing high-talent-density teams and long-term client relationships will be invaluable as she helps steer FCB Kinnect to new heights.

    In a career spanning 14 years, Sumera has also had stints with Dentsu Webchutney, JWT (now part of VML), and Dentsu One (now part of Dentsu Creative). She’s excelled in both account management and strategic roles, forging meaningful partnerships with a diverse range of clients, including YouTube, Levi Strauss & Co, Nestle, Airtel, Under Armour, Tinder, Spotify, Unilever, Van Heusen, among others.

    Her impressive track record includes winning prestigious awards like Cannes Lions, One Show, Abbys, Kyoorius, and EFFIES for campaigns such as Code Name (URI Film), HerShe (Hersheys), Axe Your Ex (Tinder), among others.

    Speaking about the appointment, FCB Kinnect & FCB/SIX India CEO Rohan Mehta said, “Sumera’s energy is palpable. The varied experience she brings to the table will significantly enhance FCB Kinnect’s full-funnel services for our clients. Her alignment with our ethos of leveraging creativity to solve real business challenges, combined with her strategic growth expertise, will be instrumental in deepening our relationships with both existing and potential clients in the North. We are thrilled to welcome her to the Kinnect family.”

    Sumera added, “I’m thrilled to join FCB Kinnect at this pivotal moment in their journey. Chandni and Rohan’s dedication to delivering exceptional creative work and elevating the agency on a global stage drew me in. Kinnect is founded on a solid base with the ambition and resources to reach new heights of creative excellence, driving remarkable results for our client partners. My aim will be to cultivate a culture of outcome-driven work that makes a tangible impact on the brands we partner with while also realizing the agency’s creative aspirations.”