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Category: People

  • Gillette India Ltd. appoints Srividya Srinivasan as its chief financial officer

    Gillette India Ltd. appoints Srividya Srinivasan as its chief financial officer

    Mumbai: Gillette India Ltd announced the appointment of Srividya Srinivasan as the company’s chief financial officer effective 1 November 2024. Srividya is taking over the role from Gautam Kamath, who will  be moving onwards to his new assignment as vice president – corporate strategy in the P&G Global Headquarter.

    Srividya brings a diverse and rich experience in various finance roles across a career spanning 19 years. She joined P&G  in 2005 in the United States of America and has since worked across various roles delivering outstanding results for  several P&G businesses as well as serving various markets, including USA, Latin America, Philippines. An alumnus of  Darden School of Business, University of Virginia, Srividya currently is the vice president & head of global business  services and global external reporting in P&G Philippines.  

    Speaking about her new role, Srividya Srinivasan said, “I am thrilled and deeply humbled to kickstart the next phase of  my journey with P&G and coming back to India. This role is a never-before opportunity for me, to work with various  stakeholders to bring our integrated growth strategy to life and contribute towards delighting our consumers with  superior propositions and growing our business. These are exciting times, and I look forward to contributing to the  growth of P&G in India and working towards making peoples’ lives better in small but meaningful ways, every day – together with our people who are the backbone of this organisation.”

    Speaking on the occasion, Gautam Kamath said, “It has been an absolute honour and a privilege to serve as the CFO for  Gillette India Limited. The last 3.5 years have been rewarding and full of immense learnings, working with various  stakeholders of the business to bring our integrated growth strategy to life in our commitment to deliver exceptional  results. As I extend a warm welcome to Srividya, I am confident that we will scale new heights of business and people  growth. I am only optimistic about what the future holds.” 

  • Mitsubishi Electric India welcomes Atsushi Takase as new MD

    Mitsubishi Electric India welcomes Atsushi Takase as new MD

    Mumbai: Mitsubishi Electric India (MEI) has appointed Atsushi Takase as managing director, effective 1 October 2024. With over 36 years at Mitsubishi Electric, Takase has held notable roles, including deputy managing director at MEI and vice president of the transportation systems division in the USA, where he led major projects such as for the New York City Subway. His expertise spans transportation systems and global strategic planning.

    In his new role, Takase aims to enhance MEI’s operational efficiency, promote sustainable growth, and address social issues through business initiatives aligned with the ‘Make in India’ program. Drawing on his market knowledge, he will work to foster innovation and create value for stakeholders.

    “I am excited to join Mitsubishi Electric India at a time when the company is poised for significant growth,” said Takase. “I look forward to working with our talented team to further strengthen our market presence and continue our mission of ‘Changes for the Better’ through technology while prioritizing sustainability.”

    Since its inception in 2010, Mitsubishi Electric India has been a leader in delivering products and solutions for factory automation, elevators, air conditioning, and semiconductors, tailored to local market needs.

    As the company expands in India, Atsushi Takase’s leadership will be crucial in advancing its mission of ‘Changes for the Better,’ ensuring MEI stays at the forefront of technology while addressing societal needs.

  • Mitali Srivastava Hough quits McCann Worldgroup to pursue new ventures

    Mitali Srivastava Hough quits McCann Worldgroup to pursue new ventures

    Mumbai: Mitali Srivastava Hough has bid farewell to McCann Worldgroup, stepping down from her role as senior VP and head of planning for the Mumbai office.

    With over 25 years of experience, Hough has worked with leading agencies like DDB Mudra, Ogilvy & Mather, Famous Innovations, and TBWA India. Notably, she was the first planner in Indian advertising to co-found an agency, Utopeia Communicationz, followed by another venture, Equal, specializing in CSR solutions.

    While keeping her future plans intentionally enigmatic, Mitali hinted at her intent to mentor her creative consultancy – The Equal Agency and continue advising various other agencies. “I am deeply grateful for the experiences and relationships I’ve built at McCann. My time there was short but I got the opportunity to work with Prasoon Joshi and some incredible talent and clients across various industries. As I look ahead, I feel a sense of excitement to push my boundaries further. It’s the right moment to explore new horizons, take on new challenges, and pursue my passions in ways I haven’t yet imagined. I look forward to continuing my journey through mentoring and consultancy work, and I’m eager to bring my energy into new collaborations,” she shared.

    In addition to her consultancy work, she is diving into a collaboration with musical maestro AR Rahman, where she will be contributing as a writer on a major project that is an amalgamation of creativity and technology. This partnership, along with her other ventures, marks a new phase in her career, where she will continue to explore the intersection of creativity, strategy, and passion in new and unexpected ways.

  • Snow World Entertainment names Avanish Agarwal as brand head – Game Palacio pan India

    Snow World Entertainment names Avanish Agarwal as brand head – Game Palacio pan India

    Mumbai: Snow World Entertainment has appointed Avanish Agarwal as its brand head for Game Palacio pan India. In this role, he will drive the growth and expansion of the gaming business. The company has established a strong presence with three operational restaurants and 14 luxury gaming and bar concepts across India.

    Avanish brings a proven track record in the food and beverage sector, with expertise in operations, marketing, and brand strategy. His innovative ideas and problem-solving skills have consistently delivered strong results throughout his career.

    Snow World Entertainment COO Paramjit Singh Gupta stated, “We are thrilled to welcome Avanish to Snow World Entertainment. We admire Avanish’s ability to bring fresh and bold ideas to the table. His passion for games, experiential events and marketing makes him the perfect fit for our vision of creating unforgettable gaming experiences”.

    Agarwal said,  “I am thrilled to be joining Snow World Entertainment and to have the opportunity to contribute to the growth and success of these iconic brands.” It excites me to work with the incredible professionals at Snow World Entertainment to enhance brand recognition and the game industry. My primary objectives will be to establish a solid brand position in the market, spur expansion, and develop innovative marketing strategies to support the gaming sector and encourage growth. I’m excited to join this journey and contribute to the company’s success.”

    Avanish’s most recent position was at Zoreko, where he oversaw the marketing department, completely rebranded the company, and advanced it in the FEC area. Before Zoreko, he oversaw the marketing department at Nisa Experience-EKAA and KMC. He played a key role in Ekaa, one of Nisa Experience’s restaurants, being included in Asia’s 50 best restaurants. He had previously directed growth and strategy from a business-to-business (B2B) standpoint at Eazydiner and Dineout.

  • Social Panga appoints Ketki Karandikar as senior creative director

    Social Panga appoints Ketki Karandikar as senior creative director

    Mumbai:  Social Panga, the integrated creative and digital marketing agency, now part of LS Digital, has appointed Ketki Karandikar as senior creative director for its Mumbai office.

    Ketki joins them from Ogilvy Mumbai, where she was the senior creative director, brings over 15 years of experience in the creative & digital space. She holds a diverse and rich background in creative strategy, design and branding.

    In her journey of 15 years, Ketki has worked on brands like Colgate Palmolive, Pampers, Mondelez, Stayfree, Marico just to name a few. In her new role at Social Panga Ketki will be responsible for driving the creative vision, developing innovative campaigns and enhancing brand storytelling to deliver impactful results for clients. She will also play a vital role in mentoring and nurturing the agency’s creative talent.

    Social Panga, co-founder Gaurav Arora said, “Ketki brings a wealth of creative experience from her time in the mainline industry, seamlessly aligning with the ecosystem we are building. Her approach is a perfect blend of creativity and media-focused marketing, which fits right into our vision. With Ketki on board, our integrated marketing strategy will gain new momentum, and her expertise will further elevate the capabilities of our in-house production team.”

    Social Panga, senior creative director Ketki Karandikar said, “As the boundaries of online and offline advertising are fast blurring, Social Panga offered me a fresh perspective to explore. It is always exciting to work with likeminded people and I am looking forward to this new chapter in my career. At Social Panga the energy and enthusiasm are contagious and I cannot wait to use all my learnings and experience to lead the team towards greater success. Keep an eye on us as we are about to take some fun Pangas.”

  • Vikram Sakhuja to be conferred with AAAI Lifetime Achievement Award 2024

    Vikram Sakhuja to be conferred with AAAI Lifetime Achievement Award 2024

    Mumbai: The Advertising Agencies Association of India has announced that Vikram Sakhuja will receive the AAAI Lifetime Achievement Award for 2024. This prestigious honour recognises outstanding contributions to the advertising industry in India.

    Vikram Sakhuja, an alumnus of IIT Delhi and IIM Calcutta, has nearly 40 years of experience with major companies such as P&G, Coca-Cola, Star TV, WPP, and Madison. He started his career as a DCM Management Trainee in 1984 and joined P&G in 1988, focusing on marketing research and media. He then moved to Coca-Cola to manage brand marketing for five years, followed by a role as EVP Marketing at Star TV. In 2001, he joined WPP and became the first Indian Global CEO of a global advertising and media agency. Currently, Vikram is the equity partner and group CEO of Madison.

    His leadership roles have included overseeing Mindshare and GroupM South Asia, chairing FICCI’s advertising & marketing committee, and serving on the boards of key industry bodies like BARC and AAAI. Recognised as one of the most influential figures in the media industry, he has frequently appeared on the Economic Times’ list of prominent individuals and has spoken at forums like the World Economic Forum.

    Vikram has played a significant role in driving business growth and innovation, leading to the introduction of new practices in mobile, social media, and content at GroupM. He has been instrumental in launching brands such as Ariel, Sprite, and IPL, and in developing research initiatives like BASES and the Conversion Model. His efforts transformed GroupM into an award-winning leader, consistently securing over 50 per cent of industry awards. Vikram has also contributed to establishing India’s first Media AOR and has pioneered numerous media practices that have shaped the advertising landscape in the country.

    AAAI president Prasanth Kumar said, “On behalf of the entire industry, it is a profound privilege to present Vikram Sakhuja with the AAAI Lifetime Achievement Award 2024. It’s a pleasure to celebrate this moment as well as express gratitude to Vikram Sakhuja’s contributions to media and advertising industry.  Vikram’s visionary leadership and relentless pursuit of innovation have continuously helped media agencies to shape progressively. Having worked closely with Vikram, his remarkable journey, from cutting-edge marketing strategies to driving transformative industry change, continues to inspire professionals across the board. This recognition is a testament to his commitment and immense  efforts that has reflected invaluable impact he has had on the industry.”

    AAAI Lifetime Achievement Award selection committee chairperson Anupriya Acharya added, “Vikram’s unparalleled three-decade contribution has revolutionised our industry. His exceptional expertise in media, marketing, and advertising, combined with his relentless pursuit of excellence, sets him apart. His leadership skills are unmatched, as he mentors and inspires the next generation of industry leaders. It has been an absolute honor to work with him closely both at work as well as in the industry forums. And I am thrilled, proud, and eagerly anticipate Vikram being  awarded this highest honour of our industry, recognizing his extraordinary influence and lasting  legacy.”

    The AAAI Lifetime Achievement Award is presented annually to an individual with at least 25 years in advertising, who has held a top management position, actively participated in industry bodies, and made significant contributions to shaping industry priorities for growth and professionalism. The recipient is recognized for integrity, ethical practices, leadership qualities, and innovative thinking that contributed to their company’s growth. They should also be involved in socially significant projects and serve as a role model in the industry.

    Past winners of this award include Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey, Sam Balsara, Prem Mehta, Roda Mehta, Ram Sehgal, Madhukar Kamath, Arvind Sharma, and Colvyn Harris, among others.

  • Nodwin Gaming appoints Atin Suri as global head of experiential marketing

    Nodwin Gaming appoints Atin Suri as global head of experiential marketing

    New Delhi: Nodwin Gaming has announced the appointment of Atin Suri as global head of experiential marketing. With a track record of delivering disruptive, immersive brand experiences across diverse markets, Atin brings a wealth of expertise to help further  Nodwin Gaming’s mission to engage and excite audiences across all ages, worldwide.

    Atin will be responsible for leading Nodwin Gaming’s worldwide expansion efforts in experiential marketing and continued growth while handling the company’s white-label events and activations. His ability to  formulate marketing strategies and well-crafted market messaging for a global audience ties in seamlessly with Nodwin Gaming’s vision as the company continues to expand its footprint in the industry and deepen its engagement with audiences.

    A key focus for Nodwin Gaming is providing holistic entertainment to the global youth with its diverse range of intellectual properties that spans esports, gaming, pop culture, music, and comedy. Atin’s extensive expertise in crafting bespoke and immersive on-ground experiences will be key in enhancing consumer experience and brand recall.

    “For me, experience is everything, and I’ve always wanted to push the envelope when it comes to the intersection of technology and immersive experiences,” said Atin. “At Nodwin Gaming, I see endless opportunities when it comes to experiential marketing especially when the company is expanding further towards youth-focused experiences across the world.”

    Before joining Nodwin, Atin founded The Experiential Hub, a disruptive agency known for crafting innovative brand events and activations. His experience as a pioneer in experiential marketing includes leading several landmark campaigns.

    A decade ago, Atin recognised the untapped potential of esports in India, a foresight that led to his successful collaboration with Nodwin Gaming co-founder & managing director Akshat Rathee. Together, they worked on Dew Arena and made it India’s Largest Offline Gaming Championship.

    Building on this partnership, they went on to bring DreamHack, the world’s largest gaming festival to India. This groundbreaking project won the award for Best Intellectual Property at the prestigious WOW Awards Asia 2019. Atin also played a pivotal role in organising major esports events with the Nodwin Gaming team in India including ESL One, PUBG Club Open, PMPL South Asia and many more.

    “We are thrilled to welcome Atin to Nodwin Gaming”  commented Rathee. “Having worked with Atin on previous projects, we have always admired his ability to bring fresh and bold ideas to the table. His passion for tech-driven, experiential events makes him the perfect fit for our vision of creating unforgettable gaming experiences globally.”

  • Dentsu promotes Anindita Sarkar to VP, brand & communications, South Asia

    Dentsu promotes Anindita Sarkar to VP, brand & communications, South Asia

    Mumbai: Anindita Sarkar has been promoted to vice president of brand & communications, South Asia, at Dentsu. She shared the news of her new role on LinkedIn.

    In this expanded position, she will focus on developing and implementing strategies to enhance the agency’s brand presence across the South Asian market.

    Sarkar has been with Dentsu International for over nine years, previously serving as senior director of corporate communications. Before transitioning into communications, she worked as an editor at several publication firms, bringing a wealth of experience to her role.

  • Hogarth India appoints new VP to drive regional growth

    Hogarth India appoints new VP to drive regional growth

    Mumbai: Hogarth India, part of WPP and a global leader in creative production, announces key leadership appointments with Madhurika Banerjee and Ishita Hora joining the senior leadership team. These strategic hires aim to bolster Hogarth’s creative and production capabilities across India, reflecting the company’s commitment to regional growth.

    Madhurika Banerjee steps in as vice president, North, bringing over 15 years of experience in building high-performing teams and delivering award-winning campaigns across sectors including FMCG, consumer durables, auto, BFSI, real estate, and media & entertainment. Previously, as Schbang, brand solutions, vice president, she played a pivotal role in establishing the Delhi operations and worked with high-profile clients like Tata Beverages and JnJ Pharma. “I’m excited to take up this role to explore new avenues and create transformative experiences for our brands. Hogarth is on a strong growth trajectory, and I look forward to creating strong brands and transforming their content experience journey,” said Banerjee.

    Ishita Hora joins Hogarth as vice president, West, bringing with her 13 years of expertise in integrated marketing, account management, and consumer research. Her ability to build strong client relationships has been instrumental in driving business growth for leading brands such as Coca-Cola, Caratlane, and Haier. Before joining Hogarth, Ishita was at Ogilvy, as client servicing director, where she led key client engagements and strategic initiatives. “Hogarth is a place where creativity, innovation, and production come together seamlessly, and I’m excited to dive in and make the most of it. I’m looking forward to working with an incredibly talented and driven team that pushes boundaries like second nature. Looking forward to this next phase of growth and all the exciting things ahead,” she said.

    Hogarth India, CEO, Karthik Nagarajan commented on the appointments, saying, “Our commitment to clients is to deliver the best content experience for their audiences in a medium-agnostic way. The world of content and production today is more dynamic than any other part of the marketing engine, and so client leaders also need to be change managers. Madhurika and Ishita are exceptional, dynamic leaders who can lead change at our as well as our clients’ end.”

    With Madhurika based in Gurgaon and Ishita in Mumbai, Hogarth India continues to focus on leadership excellence, striving for superior content experiences and client satisfaction.

  • Gemba Capital strengthens advisory board with Somak Ghosh’s expertise

    Gemba Capital strengthens advisory board with Somak Ghosh’s expertise

    Mumbai: Gemba Capital enhances its advisory board with the addition of Somak Ghosh, a seasoned banking and investment management expert. With over 30 years of experience spanning corporate and development banking, venture capital, private equity, infrastructure finance, and corporate strategy, Ghosh is poised to bring invaluable insights to the table.

    Ghosh began his career in 1993, spending a decade at prominent firms like ICICI, Reliance, and Rabo India before joining Yes Bank as Group President in 2004. At Yes Bank, he led the bank’s Corporate and Development Banking Charter and was recognized as a Professional Co-Founder for his pivotal role in establishing one of India’s most successful mid-sized banks. By the time he departed in 2012, Ghosh managed over ₹40,000 crore of the bank’s assets and contributed to over 50% of its profits.

    Driven by a passion for the startup ecosystem, Ghosh established the SEBI-registered Contrarian Vriddhi Fund in 2013 and made seed investments in 12 startups, including Pratilipi, Progcap, Signzy, Squadstack, and Minjar.

    In addition to his role at Gemba Capital, Ghosh serves on the Investment Committee of Motilal Oswal Real Estate Fund. He earned his MBA from FMS (Delhi) and is an Advanced Leadership Fellow at Harvard University in the USA.

    On joining the advisory board at Gemba Capital, Somak Ghosh stated, “I always wanted to contribute towards the development of the startup and fintech ecosystem in India. This engagement with Gemba Capital is an effort to help the ecosystem with my experiences and learnings. I have known both Adith and Govind for a long time, and I look forward to adding strategic value to Gemba Capital and their portfolio companies.”

    Gemba Capital founding partner, Adith Podhar commented, “Ghosh brings a vast wealth of experience across BFSI and Venture Capital domains. The Fund will seek his advice on governance and strategic decisions. With his expertise and mentorship, we will add real value to our Portfolio Companies since fintech is a core investment focus for our Fund-II. We are super elated to have him as part of the Gemba Capital family.”

    Gemba Capital has already invested in over 50 startups, including Plum Insurtech, Grip Invest, Wint Wealth, Zuper, Navadhan, Volt Money, Click Post, Showroom, Strata, and Kredmint. The firm recently received a SEBI license for its second fund of $30 million, which aims to invest in seed and pre-seed stage startups across Fintech, Consumer Tech, and B2B platforms.