Category: People

  • Rediffusion Y&R appoints Suparna Mucadum as head of Kolkata ops

    Rediffusion Y&R appoints Suparna Mucadum as head of Kolkata ops

    MUMBAI: Earlier today, Rediffusion Y&R named Rahul Jauhari as the group’s chief creative officer. Now, in a ramp up at its top management, the company has appointed Suparna Mucadum as vice president to head its Kolkata operations.

     

    In her new role, she will be reporting to Rediffusion Y&R president Dhunji S. Wadia.

     

    On her apppointment Wadia said, “Suparna has a proven reputation as a leader and is enormously regarded by her clients and the industry. I am very excited that Suparna will now lead Rediffusion Kolkata and its presence in the East. I am certain that with her brand of entrepreneurial leadership, our operation will scale new heights.”

     Mucadum added, “I am thrilled to step into this role.  I love the energy at Rediffusion and I look forward to working with Dhunji and team. It is an incredibly exciting time to lead the agency.”

     

    Mucadum has over two decades of industry experience. Over the years, she has worked at JWT, Trikaya, Rediffusion Y&R, AMSI Radio, Polar Fans and lead operations at Genesis Advertising and Grey Group.

  • Rediffusion Y&R India names Rahul Jauhari as chief creative officer

    Rediffusion Y&R India names Rahul Jauhari as chief creative officer

    MUMBAI: Rediffusion Y&R has appointed Rahul Jauhari as chief creative officer. The group will relocate Komal Bedi Sohal to Y&R Singapore as chief creative officer. 

     

    Jauhari is no stranger to the Rediffusion YR Group. His team created memorable work for the Tata Group on brands likes Tata ACE and Magic. His work was responsible for the successful repositioning of Kaya (Marico) and Onida, to name a few. Prior to Everest, in a seven-year-long stint at Rediffusion Delhi & Mumbai, Jauhari led the creative work on the agency’s biggest account – Airtel.

     

    Rediffusion Y&R president India Dhunji Wadia said, “Rahul has done a stellar job within the group. What I admire most is his passion and collaborative style of functioning and unending quest for creative excellence. Komal remains an ally within the network and we will continue to take full advantage of that and I wish her the very best in her new role.”

     

    Jauhari added, “Rediffusion YR Group is home to me. And I’ve enjoyed a great partnership with Dhunji over the last few years. Both Dhunji and I believe creativity is the pursuit of the entire agency and not just a department. For now, we’d like to put our heads down and focus on just that. The work comes first. Everything else will follow.”

     

    On the other hand, Sohal has spent the last two years as CCO at Rediffusion Y&R India, during which time the agency has undergone a resurgence, with a run of 16 new business wins and a return to The Economic Times’ list of India’s top 10 advertising agencies. 

     

    Commenting on her new role, Sohal said, “In the past two years Rediffusion has emerged as the top ten agency, won new business, awards and recognition. I am extremely thankful to our clients who have supported the creative and the teams who have tirelessly executed it. After two decades in India and Middle East, I am now ready to explore the exciting and emerging markets of South East Asia. I look forward to taking on new challenges at Y&R Singapore. I’m confident it will be equally thrilling and fulfilling.”

     

    Y&R Singapore managing director Melvin Kuek said, “Komal’s track record of both new business and awards success make her an ideal creative partner at the helm of Y&R Singapore. Having also ramped up the agency’s strategic planning team we’re very optimistic for 2015.”

     

    Over the past four years, Everest Brand Solutions under Jauhari’s leadership added accounts like SAB TV (Sony Entertainment), CNN IBN, Kotak Mutual Funds, India First General Insurance, Onida, Catch Spices (DS Group), Aditya Birla Retail & more. In addition to this, the agency added multiple brands from its largest account Parle Products. 

     

    Jauhari and his team helped building SAB TV from scratch to a powerful brand in the Indian GEC space. ‘Asli Mazaa Sab Ke Saath Aataa hai’ a line coined by Jauhari, was a campaign that has stood the test of time. Under his watch, Everest has rolled out significant work for Parle. From a most unusual set of five second TVCs for Parle G titled ‘Pehle Wali Baat’, to visible campaigns for Londonderry, Parle Marie and recently launched Parle Simply Good.

  • FFI secy Supran Sen on IIAS School of Management’s board

    FFI secy Supran Sen on IIAS School of Management’s board

    NEW DELHI: Film Federation of India (FFI) secretary general Supran Sen has been invited to come on board as an advisor in the Academic Council for Film & Media of IIAS School of Management, Siliguri, West Bengal.

     

    IIAS School of Management offers UG courses with an aim to develop industry ready professionals with high level of competence.

     

    Sen brings to the table over 30 years of experience in the M&E industry.

     

    In a statement, FFI said that it was confident that “students not only from Bengal but also from neighbouring states and countries like Nepal and Bhutan will benefit from his knowledge base.”

     

    Sen is also the executive committee member of Federation Internationale des Associations de Producteurs de Films (FIAPF), the apex body of film producers in the world, which has its headquarters in Brussels.

  • Maxus strengthen top brass; Priti Murthy upped as chief strategy officer

    Maxus strengthen top brass; Priti Murthy upped as chief strategy officer

    MUMBAI: Global communications consultancy firm Maxus has promoted Priti Murthy as chief strategy officer in order to strengthen its top brass.

     

    Maxus managing director Kartik Sharma said, “Over the years Priti Murthy has built a strong insights team across offices who are working tirelessly to raise the bar. Priti’s contribution to the business is exemplary and the 2014 award wins for data, research and analytic across forums is a testimony of great work being done by team Insights across clients under her leadership. One can definitely expect very interesting breakthrough initiatives from Priti and her team very soon. A proven leader she will be leading and constructing quite a few cutting edge engagement initiatives for us.”

     

    In her new role, Murthy will be working towards building the Maxus product focusing on Insights, effectiveness and behavior change projects through Moribus, its behavioral science unit for delivering client delight. Additionally she will also be working closely with the Maxus APAC regional planning team in developing new methods and techniques for strengthening our communications planning offering.

     

    Murthy added, “I am delighted to come on board as the chief strategy officer at Maxus.  I am sure my new role will further broaden the horizon for me.  I am excited to bring alive the trinity – data, digital and content. My focus will be to use the right consumer data, to come up with solutions that will deliver for our strong portfolio of clients and take the solutions to the next level with strategic and creative programmes that go beyond just traditional platforms and to blend content and creativity at the heart of our delivery. In the innovative span of time that I’ve worked here, I have got an encouraging glimpse of a very positive working atmosphere.  My focus will be I look forward towards another thrilling round at Maxus.”

  • Snapdeal appoints Idi Srinivas Murthy as SVP marketing

    Snapdeal appoints Idi Srinivas Murthy as SVP marketing

    MUMBAI: Snapdeal has appointed Idi Srinivas Murthy as senior vice president – marketing. 

     

    Murthy joins Snapdeal after marketing stints in companies like The Coca-Cola Company and GlaxoSmithKline.

     

    Sandeep Komaravelly, who spearheaded Snapdeal’s marketing function for five years, has moved to another strategic leadership role within the company.

     

    Murthy said, “I am extremely excited to be a part of the young, energetic and dynamic team at Snapdeal. The company is creating the largest digital commerce ecosystem in the country and I believe that this is where New Age Marketing will be invented. I look forward to being a part of building an iconic brand in India for India and making Snapdeal’s vision of creating life changing experiences for buyers and sellers a reality.”

     

    His last role was at GlaxoSmithKline (GSK), where as regional director, marketing – Africa based out of Johannesburg. He spearheaded GSK’s portfolio expansion, innovation, and consumer and medical marketing across 44 countries. Murthy’s work has also been recognised with multiple industry awards. In 2009, he featured in Brand Equity’s Indian Marketers League which covered the country’s brightest marketers. 

     

    At The Coca-Cola Company, he worked across different roles in marketing and operations. There, in his last role as marketing director India + South West Asia BU, he was responsible for leading Sprite to the number one beverage brand in the country. 

     

    “We are very excited to have Srinivas join the Snapdeal family. He comes with rich experience in leadership roles across various markets and I am sure his vast knowledge will add tremendous value and further fuel the Snapdeal growth story,” said Snapdeal co-founder and CEO Kunal Bahl.

  • IPG Mediabrands appoints Sandeep Bastikar as head of performance marketing

    IPG Mediabrands appoints Sandeep Bastikar as head of performance marketing

    MUMBAI: IPG Mediabrands has appointed Sandeep Bastikar as the head of performance marketing for APAC.

     

    In this position, Bastikar will oversee IPG Mediabrands’ programmatic offering – Cadreon, while integrating search, paid social and data strategy to deliver business results for global clients across APAC, as well as accelerate performance marketing for World Markets Asia local clients.

     

    Bastikar has worked in the digital space for over 20 years. Previously, as the managing director of Singapore-based Brandneu Consulting, he ran the digital marketing and e-commerce consulting agency across the region, servicing global and regional brands. Prior to this, Bastikar set up Leo Burnett’s digital interactive arm in Singapore, responsible for business development and project delivery of its local and regional servicing clients such as P&G, Prudential Asia, Singapore Tourism Board in the region.

     

    Bastikar said, “I am inspired by Mediabrands’ vision to be the ‘Agency of the Future.’ The investments it is making in digital performance and the integration of its digital domains, namely Cadreon, Reprise and Ingenuity in its overall framework, is bound to drive up marketing ROI, while bringing true integrated solution for consumers. I have not seen any other agency understand and invest into the digital domain with such foresight. I am very excited to take on this role and help grow the business in the region.”

     

    IPG Mediabrands, World Markets Asia president Prashant Kumar added, “Sandeep’s entrepreneurial background, his keen understanding of the full spectrum of performance marketing – cross-funnel, whole brain, and consumer-centric, will help us accelerate the marketing futures for our clients. He will be a key ingredient to the ‘Agency of the Future’ we are trying to build in the region. We are very excited.”

     

    Bastikar reports into Kumar in this role and will be based in Singapore.

  • Ogilvy Malaysia appoints Kent Wertime as chairman

    Ogilvy Malaysia appoints Kent Wertime as chairman

    MUMBAI: Ogilvy & Mather Asia-Pacific chief operating officer Kent Wertime has been given the additional role of chairman of Ogilvy Malaysia.

     

    In the immediate term, Wertime’s focus will be to tap into the strengths of the respective discipline skills within Ogilvy Malaysia to create integrated offerings tailored to clients’ business needs.

     

    Wertime said, “Malaysia is a key market not only in ASEAN but also the Asia-Pacific region. Given its importance, it is essential that Ogilvy Malaysia provides integrated offerings that will support clients’ growing business needs. To ensure we remain ahead of the rapid changes in the market, we are moving quickly to consolidate and strengthen our offerings with a focus on two areas, data and content.”

     

    “Today, we have to monitor and interpret data in real-time and make quick decisions in the moment that are aligned with clients’ long-term business needs. Equally important in this data-driven process is content. We want to create channel-agnostic content – rich content that can be translated across any channel without losing impact or relevance. In order to do so, we need to have the right expertise, insights, and technology in place,” added Wertime.

     

    Given his regional role, Wertime will continue to be based in Bangkok. However, he will be spending a significant amount of time in Malaysia to oversee the business while a new country head is being identified.

     

    Earlier this year, Ogilvy Malaysia group managing director Anand Badami since 2011, moved to Singapore to take on a global client leadership role for the agency.

    Wertime has been with Ogilvy Asia-Pacific since 1999, when he joined the network to head up its Interactive division. He has lived and worked in Asia for 25 years, having held senior agency roles in Hong Kong, Singapore, and Bangkok prior to joining Ogilvy.

     

    Ogilvy Malaysia comprises Ogilvy & Mather Advertising, OgilvyOne Worldwide, Ogilvy Public Relations, H&O (Hogarth & Ogilvy, previously known as RedWorks), and Bates CHI & Partners.

  • DDB Mudra South & East appoints Tejali Shete, Ajay Menon as senior creative directors

    DDB Mudra South & East appoints Tejali Shete, Ajay Menon as senior creative directors

    MUMBAI: DDB Mudra South and East has appointed Tejali Shete and Ajay Menon as senior creative directors. The duo will be based out of the agency’s Bengaluru office. 

     

    With over a decade of experience in the creative communications industry, Shete joins DDB Mudra from Grey Worldwide and a short stint at Leo Burnett, Kuala Lumpur. Shete has worked with agencies including Contract, Lowe Lintas, Ogilvy & Mather, Creativeland Asia, and Percept/H.

     

    On the other hand, Menon joins DDB Mudra from JWT Chennai where he was senior creative director & AVP. With over 16 years of experience, Menon has worked at Orchard in Mumbai, JWT in Chennai and Saatchi in Bengaluru.

     

    Shete said, “Joining DDB Mudra South and East was an easy decision for me, considering their diverse brand portfolio that carries immense potential, the quality of talent and a young and energetic team. Besides, I am excited to work with Sonal Dabral, whose work I have been following since the days when I was cutting my teeth in advertising. He has fostered an excellent balance between creative excellence and focus on client success at DDB Mudra, which would help us as a team to achieve laurels on national as well as international platforms.”

     

    Menon added, “Back in Bengaluru after nine years, coming to DDB Mudra is in many ways, a homecoming. This agency offers some great things – strong leadership, an emphasis on creativity, an open culture, a terrific team and great brands. In other words, all the necessary elements to create great advertising. It’s an opportunity that no creative guy looking to making an impact will pass.”

     

    DDB Mudra South & East president Ranji Cherian said, “I am delighted to have Tejali Shete & Ajay Menon join our team at DDB Mudra South and East. They come in with solid experience and strong body of work to showcase. They are extremely talented and nice to work with and fit into our DDB culture that prioritizes creativity & humanity. I am confident that their contribution will take our agency to greater heights.”

  • Vikram Sakhuja joins Madison Media as group CEO & equity partner

    Vikram Sakhuja joins Madison Media as group CEO & equity partner

    MUMBAI: Sam Balsara’s Madison World has roped in Vikram Sakhuja as Madison Media and Madison OOH CEO and board member. Sakhuja will also have an equity stake in the company.

     

    An old hand at GroupM, Sakhuja was most recently global strategic development officer at the WPP agency. At Madison, he will be responsible for the media and OOH business of Madison World and will report to Balsara.

     

    The current Madison Media Group CEO Gautam Kiyawat has, for personal reasons, decided to relocate to Singapore.

     

    Balsara said, “I would like to place on record Gautam’s substantial contribution to Madison Media in the three years that he has been with us, especially in the area of growing our people and working as a team. I thank Gautam for his contribution and wish him all the best in his future endeavours.”

     

    On Sakhuja’s appointment, Balsara said, “I am delighted to have Vikram come on board and partner us in Madison. I know Vikram as a true blue professional, over the last 20 years, first as a client, then a media partner and finally as a formidable competitor.  I am confident that he will be able to contribute significantly to our clients’ business growth and success, by providing the right strategic direction, given his vast and rich experience.”

     

    Added Sakhuja, “I am truly excited at the prospect of returning home to India and in an entrepreneurial capacity. It is also a privilege to now partner a person who initiated me into media in my client days. Media has never been more exciting, and I look forward to further strengthening an already iconic agency brand.”

  • India’s youngest CEO Suhas Gopinath’s journey of highs & lows

    India’s youngest CEO Suhas Gopinath’s journey of highs & lows

    MUMBAI: If a 14 year old boy frequently visits an Internet café in India, he is often presumed to be viewing prohibited sites. However, Suhas Gopinath a small boy from Bangalore, made such use of internet café that no mother will stop her child from visiting one anymore! Gopinath taught himself to make websites with the help of books used on the internet to start Global INC.

     

    How He Started:

     

    In the beginning of 2000, usage of internet was very expensive in India and something that Gopinath could not afford out of his pocket money. So he decided to crack a barter deal with the internet cafe owner. “I went to the shop owner and asked offered him my free service. I told him that while he went out for lunch, I would take care of the shop and in return I would use his internet for free. That’s how I started,” Gopinath tells Indiantelevision.com. 

     

    It from that internet cafe that he started his journey.

     

    Parental Pressure:

     

    Indian parents always want their child to finish schooling, then engineering and ultimately land a great job. Gopinath’s family was no different. His parents also wanted him to be an engineer and entrepreneurship was a sin according to them. “Whenever I spoke about entrepreneurship, my mother reacted as if I committed a crime. The life cycle was pre-drawn and entrepreneurship has no room in it. I lied to my mom that I joined NCC classes after school so that I could give myself more time at the internet café. However, after my board exams, my mother was called for a parent teacher meeting where the teacher told her about my poor performance. Defending me, my mom replied saying that it wasn’t my fault but theirs as the NCC classes exhausted me. The stunned teacher was obviously stunned and that’s how my mom came to know about the truth. On our way back, my mother wept and told me that it was okay if I didn’t want to study because my elder brother was in IIM and would take care of me once he settled down. That was the only moment I felt sad as I never wanted to be taken care by anyone,” said Gopinath, who was by then the CEO of his IT Company Global INC.

     

    First Marketing Step:

     

    In the United States, he did his first marketing stint. Out of the yellow pages, Gopinath listed all the automobile companies without a website and mailed them from a fake id called ‘Micheal.’ 

     

    “Please send me your company details and website link, we want to sign a long time deal with your company,” he wrote in the email.

     

    As the companies didn’t have a website, they responded with a PDF. Gopinath replied from the faux id, “If you don’t have a website, you don’t meet the necessary requirement to be our client.”

     

    After a few days, Gopinath mailed them again from his official id offering to build a website for $500 and in case they needed it built in a day’s time, the charge would be $750.

     

    “There were more people opting for the faster option. But I was scared of the entire mischief and thought the FBI would be at my door any moment. So after a while, I confessed and 80 per cent of the people forgave me, while 20 per cent threatened legal action. However, eventually they all realised that a website is an important tool,” says Gopinath.

     

    The last encounter with Indian education system:

     

    Just because his mother wanted, he decided to complete his college. However, due to lack of attendance, his hall ticket was withheld. In the same year, he was invited to represent the World Bank’s ICT Leadership Roundtable, and he thought if he shows the certificate, the HOD would be proud of him and allow him to sit for the examination. The HOD replied, “It doesn’t matter if you work for State Bank or World Bank, I want 75 per cent attendance.”

     

    That reply shattered him. He says, “Education should be a manifestation and not a bookish one always. While it is very important to have an education, we need to change the system and introduce more practicality in it. A kid may not be equally talented in each and every subject.”

     

    Recognition and rewards:

     

    Gopinath taught himself to make websites with the help of books and made his one – www.coolhindustan.com, at the age of 14. With this, he incorporated his company Global INC the same year in 2000. He became CEO of his multinational company at the age of 17. According to the India Book of Records, Gopinath holds the record as “The Youngest CEO.”

     

    • In 2005, Gopinath was the youngest among the 175 recipients of Karnataka”s Rajyotsava Award.

     

    • On 2 December, 2007, The European Parliament and International Association for Human Values conferred “Young Achiever Award” on Gopinath at the European Parliament, Brussels.

     

    • In November 2008, he was invited to represent the World Bank’s ICT Leadership Roundtable for adopting ICT in Africa to increase employability and fostering ICT skills in students from these countries. 

     

    • He was announced as “Young Global Leader” for 2008–2009 by the World Economic Forum, Davos. In that position he would be involved in development programs across the world.  

     

    • He holds a diploma on global leadership and public policy from the John F. Kennedy School of Government and Harvard University.

     

    • Most importantly the mother who wanted his brother to look after him is proud of Gopinath and says, “I can’t take care of a maid in my house and he takes care of so many employees in his office,  though I was scared of entrepreneurship in the beginning as no one has ever gone for it from our family I am proud of Suhas and what he is doing” despite his huge wealth and global recognition Suhas Gopinath lives a normal life with his family in Bangalore. 

     

    The excerpts have been taken from his key note in Goafest 2015.