MUMBAI: Dentsu Creative Impact, creative division of Dentsu Aegis Network, has made a host of new talent acquisitions.
The beefing up of the team has happened across functions, ranging from strategic planning to account management and creative. The appointments come in the wake of the recent client wins such as Maruti Suzuki, Carlsberg and a set of soon-to-be announced brands.
In the creative function, the agency has roped in Sundar Iyer as copy ECD. Iyer will form the creative leadership team along with ECD Sumitra Sengupta and Art ECD Deepak Singh, whose appointment was announced a few months back. Both Iyer and Sengupta join in after their recent stints at JWT.
On his new role and expectations, Iyer said, “Great work can only come from collaboration, which seems to be inherent to the way this agency functions. It’s a place that doesn’t have to unlearn to be ready.”
Sengupta added, “Two months, and Dentsu Creative Impact has already broken my preconceived notions about it. It’s a great place to work at this time. The client is open to innovations, actually demanding it and I’m working at the best place that can provide it.”
On the account management side, Dentsu Creative Impact has roped in Arvinderjit Singh as vice president, who along with vice president Hindol Purkayastha, will bolster the function and bring in greater depth and strength.
Speaking about his new role, Singh said, “The sands of engagement as a creative partner have shifted and our industry is going through tremendous change. Working with an agency like Dentsu Creative Impact that not only recognises change but embraces it, is very exciting.”
Purkayastha added, “It’s rare we get a chance to build and create internal ecosystems to mirror our client needs. This is exactly what we are doing around our clients. I am also excited on utilising Dentsu’s strengths in digital and new media to create advertising that actually touches people’s lives.”
In strategic planning, Shveta Singh has been appointed as vice president. She will work with strategic planning senior vice president Kartikeya Srivastava. Shveta said, “For me, crossing over the digital divide was the next logical step because the future will have no such divide. A new approach to strategic planning is the need of the day. And, Dentsu came across as the right place with the right vision and a set of people who are already breaking the mould of traditional agency planning.”
Talking about the new team additions, Dentsu Creative Impact Group CEO Narayan Devanathan said, “Great work happens when people commit to constantly raising the bar. At Dentsu Creative Impact, we’re doing that by first raising the bar on the talent we’re bringing together, across functions. Across Creative, Account Management, Planning, we have a first-rate second rung in place at Dentsu Creative Impact to sustain the momentum that we have going now.”
Echoing a similar sentiment Dentsu Creative Impact branch head senior vice president Amit Wadhwa said, “It’s been great going for Dentsu Creative Impact especially in the last year or so, and one way we can really continue this upward journey is when we have the right people around. And when we were looking to expand our team this was precisely the thought in our head. We are excited about the fresh thinking and energy that all these guys bring and I am looking forward to working with all of them.”
