ITV

Category: People

  • BC Web Wise appoints Alabhya Vaibhav as creative director

    BC Web Wise appoints Alabhya Vaibhav as creative director

    MUMBAI: Digital Agency BC Web Wise has appointed Alabhya Vaibhav as creative director for their Mumbai operations.

     

    He moves to BC Web Wise from Ogilvy & Mather where he was associate creative director.

     

    Vaibhav’s primary role will be to bring his traditional agency learnings on board and work together with the creative team at BC Web Wise to up the creative quotient. He will bringing in a fresh perspective for the agency in areas such as content, social, experiential, and overall creative output.

     

    Vaibhav said, “Digital has always inspired me. This is a great opportunity to bring my passion to a medium that thrives on innovation and interactivity. Digital is more important today than ever, and I hope I can use my experience to help the team meet the raging demand for creativity and content day in and day out.”

     

    BC Web Wise founder and MD Chaaya Baardhwaaj added, “Digital is not a niche medium anymore and there are clients who are doing exclusive digital advertising today. Adding to this is that we are delivering a lot of broadcast and video content for clients. Alabhya has the perfect mix of creativity and strategic outlook that aligns with our focus.”

     

    BC Web Wise creative director – art Mangesh Bhayde said, “Alabhya brings extensive mainstream experience to the table. He’ll have a huge impact on driving excellence and diversity of our output.”

     

    Vaibhav has 13 years of experience in companies such as Ushak Kaal Communications, R K Swamy BBDO, DDB Mudra, Dentsu Marcom, and Cheil Worldwide.

  • Motivator ropes in Rajiv Khurana as national head – biz development & partnerships

    Motivator ropes in Rajiv Khurana as national head – biz development & partnerships

     

    MUMBAI: GroupM’s Motivator has appointed Rajiv Khurana as national head – business development and partnerships.

     

    Additionally, he has also been named as the general manager – North for Motivator.
     
    Khurana will be responsible for building business development programs and identify strategic business verticals and categories that Motivator local offices can take forward.
     
    In his role as national head, Khurana will report to Motivator MD Rabe Iyer, whereas in his capacity as general manager, he will report to Motivator chief growth officer V Narayanan.
     
    Iyer said, “Motivator leanings are towards delivering the business performance for our clients, Rajiv fits that line of thinking very well both, with his varied experience and his ability to lead change. We are looking forward to his addition on the team.”
     
    Narayanan added, “It’s great to have someone of Rajiv’s caliber on board. We value his sense of initiative, business thinking and his rich skills set, which will help transforming our product offering to our clients.”
     
    In his previous role as Maxus client leader, Khurana led a portfolio of brands such as Paytm, Unicharm, Max Bupa, TV Today group, Air France and Nikon.
     
    Speaking on his new role, Khurana said, ““Motivator is one of the fastest growing agencies within GroupM. They have a local offering full of potential, a strong client portfolio, a rich culture and great people. I am excited to be joining the team and closely collaborate to achieve greater heights for the company.” 
     
    Prior to joining Maxus, he has Dentsu MEA vice president. He has also had stints with Grey Worldwide (MC) as regional planning director, MENA and Mindshare as the business director.
  • OgilvyOne India names Vipul Salvi as executive creative director

    OgilvyOne India names Vipul Salvi as executive creative director

    MUMBAI: OgilvyOne Worldwide India has named Vipul Salvi as executive creative director with effect from 16 November, 2015.

    Salvi said, “In the communications domain, customisation is the next big leap and digital media is the vehicle that will allow us to deliver tailor made campaigns for individuals, not just groups or categories of consumers. OgilvyOne is India’s No. 1 Digital Agency that has been consistently delivering award winning campaigns in this space, so to be apart of OgilvyOne’s future is very exciting.”

     

    OgilvyOne Worldwide India president and country head Vikram Menon added, “We have very ambitious plans for OgilvyOne, and Vipul’s mix of skills across advertising, activation and digital, clubbed with his enthusiasm to try new things is just what we need to infuse a fresh lease of creative energy across our offices, and get them working closer together to deliver better programs for our clients Vipul joins OgilvyOne from Geometry Global, where he led the transition of Ogilvy Action to Geometry Global, and helped build a completely new and contemporary reputation for the division across its offerings of Shopper, Rural and Experiential Marketing.”

    At Ogilvy, Salve’s most recognised work was ‘The Lifebuoy Roti Reminder’ program, which won a Silver Clio, a bronze Lion and several other regional and international awards. Outside of advertising, he devoted a couple of years of his life to art starting with his first showing as an artist in 2007, and was nominated the year after under ’50 best artists of modern India’ at a Delhi art show.

  • Reliance Jio’s Nikhil Rungta joins Housing.com as CMO

    Reliance Jio’s Nikhil Rungta joins Housing.com as CMO

    MUMBAI: Reliance Jio senior vice president – marketing Nikhil Rungta as joined real estate giant Housing.com as chief marketing officer.

     

    Rungta replaces Pratik Seal, who resigned from his post in September this year.

     

    Prior to Reliance Jio, Rungta served as the CMO for Google in India for four years. He also played key business leadership roles at start-ups like Yebhi and Yatra.com.

     

    Housing.com chief business officer Jason Kothari said, “Nikhil is one of India’s leading marketers who has achieved remarkable success during his career. For the last two decades, he has worked in leadership roles across sales, marketing and e-commerce with both multinationals and start-ups. He has a deep understanding of the Indian consumer market and has used a mix of traditional marketing and digital media to grow world-class businesses and brands from the ground up. His rich experience will be a valuable addition to Housing.com’s growth plans and senior management team. We are very excited to have him on board with us.”

     

    Appreciating Housing.com’s disruptive approach to the market, Rungta said, “Housing, like Apple, has a great mix of technology and design thinking, their UI and UX is world class. They are making the home buying decision much easier for customers. The company has all the ingredients to become the next unicorn from India, and I am really excited to be a part of this journey with Housing. I would like to quote Travis Kalanick – CEO of Uber – ‘There are certain things in life where you have to go for it – just for the sheer adventure of it, and also for the potential.”

  • Mullen Lowe Lintas India’s Joseph George given additional duties for South & SE Asia

    Mullen Lowe Lintas India’s Joseph George given additional duties for South & SE Asia

    MUMBAI: Lowe veteran Joseph George, who is currently Mullen Lowe Lintas Group India group CEO has been given the additional responsibility to South & Southeast Asia regions. 

     

    George will report to Mullen Lowe Group global CEO Alex Leikikh.

     

    George said, “I’m absolutely thrilled by the challenge of taking on an additional leadership role within the APAC region for the Mullen Lowe Group. Having worked within the network for over two decades, I clearly love the spirit: distinctive, entrepreneurial, collaborative and creative.”

     

    George has been with the Lowe network for 24 years – joining Lintas Mumbai in 1991 and spending the next 15 years between the Mumbai and Bangalore offices. He took over as the head of the Unilever business in 2006, and successfully led the growth of that business and a few specialist marketing services divisions until his appointment as deputy CEO in June 2010, and subsequently as CEO in January 2011.

     

    Leikikh added, “Joe is exactly the leader we need as part of our hugely dynamic Asia operation – he is a seasoned professional with a proven track record of growth. A key component of his role will focus on tapping into the resources of the robust India operation that he has built up in order to develop our hyperbundled offering across the Southeast Asia markets.”

     

    George added, “I’m absolutely thrilled by the challenge of taking on an additional leadership role within the APAC region for the Mullen Lowe Group. Having worked within the network for over two decades, I clearly love the spirit: distinctive, entrepreneurial, collaborative and creative.”

  • FCB Ulkacreates ‘EkChammachAmul Ghee’ campaign to promote the benefits of Amul Ghee

    FCB Ulkacreates ‘EkChammachAmul Ghee’ campaign to promote the benefits of Amul Ghee

    Ghee has its roots in ancient Ayurveda and has always been treated as the epitome of health with regard to it being good for bones, weight loss, reducing cholesterol etc. Ayurveda recognizes ghee as an essential part of a balanced diet. Ghee has always been a sacred and celebrated symbol of auspiciousness, nourishment and healing; especially in the daily rituals of cooking and worship.

     

    In today’s day and age, few consumers are aware of the health benefits of ghee. While most consumers are aware that Ghee brings about a unique taste and richness to food, only a few know that it is a good source of energy.

     

    Amul Ghee is the largest player with an established and preferred name in the ghee market.

     

    Ghee is made out of fresh milk from its dairies. It packs in goodness of milk in every spoon of ghee.

     

    ‘EkChammachAmul Ghee campaign talks not only about having one spoonful of ghee which will add taste to the food but also about the health benefits.

     

    Commenting on the campaign GCMMF Managing Director R S Sodhi said, “Repositioning the brand – Amul ghee, and the category itself on the platform of wellness has been our strategic focus for more than a decade. While ghee has always been an integral part of our culture and tradition since thousands of years, we feel that our younger generation should be informed about the intrinsic goodness of ghee. As pan-India brand leaders in the category, it our responsibility to ensure growth of branded, packaged segment within ghee market, since it ultimately benefits consumers.

     

    FCB Ulka Executive Creative Director Haresh Moorjani said, “As a nation of food lovers, we are always looking for that special ingredient that adds an extra something to our dishes.  Actually that special ingredient is as simple as a spoonful of Amul Ghee. The TVC talks about the virtues of this spoonful of Amul Ghee, adding an extra zing to food”.

     

    The film was aired on various GEC’s with a high decibel media plan. 

  • Isobar India hires Praveen Raj as creative director – West & South

    Isobar India hires Praveen Raj as creative director – West & South

    MUMBAI: Dentsu Aegis Network’s full-service digital agency Isobar India has roped in Praveen Raj as creative director – West & South.

     

    As part his new mandate, Raj will be responsible for Isobar’s creative teams in Mumbai and Bangalore.

     

    In his new role, Raj will report to Isobar group creative director Anish Varghese and will also be part of the Isobar creative council, which will include creative Varghese and Isobar India director – North Anadi Sah. The council will lead Isobar’s creative vision into 2016 and beyond.

     

    Isobar India managing director Shamsuddin Jasani said, “The creative wing of Isobar is the heart and soul of the agency and I am very happy that Praveen has joined us to strengthen an already strong creative team. I believe that the creative council will be able to take our work above and beyond global standards.”

     

    Speaking about his new role, Raj said, “Isobar has a very young and enthusiastic team and a roster of great brands to work with; not to forget the opportunities for collaboration with the extensive Dentsu Aegis Network agencies. So I’m looking forward to working closely with the team to build some serious creative chops and do outstanding work for our clients.”

     

    Varghese added, “Praveen is a seasoned professional. Besides his ideation and detailing expertise, he is a true blue marketer. He has hands-on experience in blending art with technology. And his stint with start-ups and Ogilvy will just be the elixir to boost our creative squad.”

     

    Prior to this, Raj was creative lead at AgencyDigi and was responsible for winning clients such as Axis Mutual Funds, HDFC Securities, and Enrich Salons & Academy. He has spent more than 13 years in advertising with a primary focus on digital media. Before joining AgencyDigi, he spent four years with OgilvyOne Worldwide fronting businesses for several top brands like Vodafone, Diageo, Emirates and Disney.

     

    During his three-year stint with Hungry & Foolish Intellectual Properties, Raj was involved in creating advertising for Kamasutra and Lenovo apart from crafting several other independent creative products.

  • Snapdeal names Aircel’s Anup Vikal as CFO

    Snapdeal names Aircel’s Anup Vikal as CFO

    MUMBAI: Snapdeal has appointed Anup Vikal as the chief financial officer (CFO).

     

    A seasoned finance professional Vikal brings over 23 years of experience in finance, strategy and corporate governance across multiple industry sectors.

     

    Prior to his appointment at Snapdeal, he served as CFO at Aircel, where he was responsible for building business through revenue growth, implementing massive cost optimisation, restructuring of debt and capital, improving the Credit Rating of the company as well as interfacing with the government, TRAI and other authorities. 

     

    Before joining Aircel, Vikal was the group CFO and head of strategy and IT at InterGlobe Enterprises. Earlier, he also served as director and head of finance shared services for Colt Technology for three years and Bharti Airtel where he headed the finance division for close to seven years.

     

    Snapdeal co-founder and CEO Kunal Bahl said, “We are very excited to have Anup on-board. His wealth of experience in building and executing the financial infrastructure in companies across complex large organisations in the country will further strengthen our leadership team.”

     

    Vikal added, “In the last few years, Snapdeal has emerged as a leader within the e-commerce and tech space and I look forward to joining the young and energetic Snapdeal family. E-commerce is a dynamic and interesting space to work with and my focus will be to ensure we are financially well positioned yet nimble so that we can continue to create value for our customers, sellers, investors and employees.”

     

    He will be based out of Snapdeal’s Gurgaon office.

  • Grey group India hires Salil Inamdar as national head – digital

    Grey group India hires Salil Inamdar as national head – digital

    MUMBAI: Grey group India has appointed Salil Inamdar as the national head for digital content and creative, based in the Bangalore office.

     

    Inamdar joins from Interactive Avenues, where he was heading digital creative and content.

     

    He will spearhead his capabilities across all areas of digital communications for clients who avail digital services. Alongside he will also oversee work across all Grey group India offices.

     

    Inamdar will report to the agency’s president – digital services Leroy Alvares on the digital business and client needs; and creatively to chief creative officer Sandipan Bhattacharyya.

     

    Bhattacharyya said, “Salil straddles rich experiences across digital, television and mainline and that’s what makes him just right for re-purposing the digital offering at Grey. He will also be instrumental in pushing our mandate of famously effective integrated ideas that are served up in the consumers’ medium of choice.”

     

    “I am delighted to have Salil join us. I am sure with him on board the we will sharpen the digital practice and journey toward impactful communications that will make a difference to our clients business and consumer,” added Alvares.

     

    Inamdar said, “I strongly believe that advertising is changing and the future will be about brands and agencies working together to create meaningful impact on people and society. With a medium agnostic approach, brands and agencies will be evaluated on how they have been able to change people’s lives. This transformation is just around the corner, and I look forward to my new role at Grey to create a new structure where context, technology and consumer impact will be aligned together.”

     

    He has previously worked with companies like Saatchi & Saatchi, CNN IBN, Microsoft and Happy Creative.

  • Orchard Advertising names Sharmine Panthaky as VP & head of Mumbai ops

    Orchard Advertising names Sharmine Panthaky as VP & head of Mumbai ops

    MUMBAI: Orchard Advertising has appointed Sharmine Panthaky as vice president and branch head based in the Mumbai office.

     

    She joins from Interspace Solutions, where she worked as national head – retail and customer engagement.

     

    At Orchard, Panthaky will lead the relationship with key clients and work towards the agency’s growth.

     

    Speaking on their move to strengthen its leadership team with this new hire, Orchard Advertising COO Kaizad Pardiwalla said, “Sharmine joins us having had rich experience in business development and leading many national and multinational client relations. In her we found the unique ability to define the purpose for brands and devise business solutions that could unlock their true potential in the market. She will work with a multi-disciplinary team across The Leo Group India’s specialised offerings in digital, retail, activation, etc., thus helping to drive an integrated communication initiative on the brands we partner. I wish her the very best in taking Orchard to new heights.”

     

    Panthaky added, “Orchard has a legacy of great work on brands anyone would be proud to have on their roster. The leadership team has inspiring and exciting plans for the future. The opportunity to be part of this great journey was a no brainer. Since I’m joining mainstream advertising with Orchard after having spent many years in Out of Home, BTL and other disciplines, it gives me great joy and a feeling of being back home. I’m excited to partner clients and contribute hugely in getting great work out, thus helping to grow the agency’s business.”

     

    Panthaky is a marketing and communications professional with over 13 years of media and advertising agency experience across mainline advertising, out of home, engagement, news distribution and BTL.