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Category: People

  • Performics India appoints Suhael Choudhury as west – SVP

    Performics India appoints Suhael Choudhury as west – SVP

    MUMBAI: In a significant development, digital and performance marketing firm Performics India has appointed Suhael Choudhury as Senior Vice President, Business Head –West.  She will report in to Mayoori Kango, chief digital officer for Performics & Resultrix.  Choudhury has fifteen years of experience across integrated marketing, account management and business development. Till recently, she was previously the Associate Director- Marketing & Campaign Management at Aimia Inc, which is a data-driven marketing and loyalty analytics company. Her experience spans key positions across companies such as Ignitee Digital Solutions, Ogilvy One Worldwide, Solutions Digitas, GroupM Interaction and Indigo Consulting. She has worked on brands such as Axis Bank, HDFC Bank, Hindustan Unilever, Lakme Salon, The Mobile Store and UTI Mutual Funds. 

    Her role is to strategically build and support business transformation for Performics and drive cutting edge solutions in media analytics, media technology and programmatic solutions. Mayoori Kango, Chief Digital Officer, Performics & Resultrix says, “Suhael  Choudhury is a key hire for us and understands very well the interplay of Customer Communication, Technology, Data & Analytics. These are much sought after skills, not just in India but across the globe. She carries the responsibility of deepening and growing businesses across existing and new clientele. Our business is undergoing a transformation and the opportunities are huge. We are the undisputed leader in performance marketing and she will add visibly to our offering.” 

    Choudhury says, “In my fifteen years career in Integrated Marketing, I have constantly seen the next happening now. Technology has not only transformed brand communication, but also opened up multiple engagement points. Data is now the core of any business powered by technology enablers. I join Performics at a time when the group has embarked on its ‘Power of One’ vision with Publicis Media and hence I am even more excited about the tremendous possibilities that can create a deep impact on the business.”

    Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile in 2014, the setup of a media technology division in Bangalore or the Center Of Excellence teams in Delhi and Mumbai.  The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, Zopper to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.

  • Dheeraj Sinha is Leo Burnett South Asia chief strategy officer

    Dheeraj Sinha is Leo Burnett South Asia chief strategy officer

    MUMBAI: Leo Burnett announced the appointment of Dheeraj Sinha as chief strategy officer. Sinha will be based out of the agency’s Mumbai office and will be responsible for planning across South Asia.

    Confirming the development, South Asia chief executive officer Saurabh Varma  said, “We are really excited that Dheeraj is joining us at this critical juncture in our evolution as an agency. We have incredible momentum as a team and both Raj and I were in the hunt for a partner. We wanted someone who can join us in our crusade to change the communication narrative in India. With Dheeraj, we hope to get radical convergence around our purpose and radical divergence around how to get there.” 

    On his joining, Sinha commented, “There’s great energy around Leo Burnett in India, and I am looking forward to be a part of it and adding to the momentum. In my conversations with Saurabh and Raj, what stands out is their commitment to the product and culture, leading to growth, rather than the other way round. There’s also a serious ambition to create work that’s in line with how the world has changed. They have evidence of having done such work in the recent past. I see this as an opportunity to collaborate and build something that we can all be proud of.”
    In a career spanning 17 years, Dheeraj has worked with McCann Erickson, Euro RSCG, Bates and Grey. In his last role, he led the strategic planning function for Grey in India, South & South East Asia.

    Sinha has worked on brands and businesses across markets such as Malaysia, Singapore, Indonesia, Vietnam and Bangladesh. He has spent time across categories on brands like Sensodyne, Indian Army, Britannia, 3M, ITC Juices, Maybank, Telekom Malaysia, Grameenphone, Reliance Mobile, Colgate, MasterCard, LG, DBS Bank, Tata AIA, TVS, Virgin Mobile, Max Bupa, Fiat, Reckitt Benckiser, Emirates, Dabur, Marico and CavinKare. 

    Dheeraj is the author of two books on the Indian consumer market:  “India Reloaded – Inside the Resurgent Indian Consumer Market” and “Consumer India – Inside the Indian Mind and Wallet”.

  • Dheeraj Sinha is Leo Burnett South Asia chief strategy officer

    Dheeraj Sinha is Leo Burnett South Asia chief strategy officer

    MUMBAI: Leo Burnett announced the appointment of Dheeraj Sinha as chief strategy officer. Sinha will be based out of the agency’s Mumbai office and will be responsible for planning across South Asia.

    Confirming the development, South Asia chief executive officer Saurabh Varma  said, “We are really excited that Dheeraj is joining us at this critical juncture in our evolution as an agency. We have incredible momentum as a team and both Raj and I were in the hunt for a partner. We wanted someone who can join us in our crusade to change the communication narrative in India. With Dheeraj, we hope to get radical convergence around our purpose and radical divergence around how to get there.” 

    On his joining, Sinha commented, “There’s great energy around Leo Burnett in India, and I am looking forward to be a part of it and adding to the momentum. In my conversations with Saurabh and Raj, what stands out is their commitment to the product and culture, leading to growth, rather than the other way round. There’s also a serious ambition to create work that’s in line with how the world has changed. They have evidence of having done such work in the recent past. I see this as an opportunity to collaborate and build something that we can all be proud of.”
    In a career spanning 17 years, Dheeraj has worked with McCann Erickson, Euro RSCG, Bates and Grey. In his last role, he led the strategic planning function for Grey in India, South & South East Asia.

    Sinha has worked on brands and businesses across markets such as Malaysia, Singapore, Indonesia, Vietnam and Bangladesh. He has spent time across categories on brands like Sensodyne, Indian Army, Britannia, 3M, ITC Juices, Maybank, Telekom Malaysia, Grameenphone, Reliance Mobile, Colgate, MasterCard, LG, DBS Bank, Tata AIA, TVS, Virgin Mobile, Max Bupa, Fiat, Reckitt Benckiser, Emirates, Dabur, Marico and CavinKare. 

    Dheeraj is the author of two books on the Indian consumer market:  “India Reloaded – Inside the Resurgent Indian Consumer Market” and “Consumer India – Inside the Indian Mind and Wallet”.

  • Per Pedersen has been appointed chairman of the Grey Global Creative Council

    Per Pedersen has been appointed chairman of the Grey Global Creative Council

    MUMBAI: After being with Grey for 25 years, Per Pedersen has been appointed chairman of the Grey Global Creative Council. 

    Pedersen is the co-founder of Uncle Grey in Denmark and served as chief creative officer of Grey Germany. Since 2010, he has been based in New York as deputy worldwide chief creative officer, prior to that he has served as global creative leader on Febreze.

    Pedersen has helped oversee Grey’s senior creative leaders to identify creative opportunities, crafting smarter award submissions and ranking the quality of Grey’s work. In this role, Pedersen becomes the leading global creative evangelist, strengthening creative culture and the quality of work across the entire network.

    He played an important role in achieving Grey’s best year ever at Cannes in 2015 with a watershed performance that brought home 113 Lions from 18 countries including a record 4 Grand Prix. He has led the award-winning “Breathe Happy” blindfold campaign and the Lion avalanche that made Grey New York the 2015 Cannes North American Network of the Year.

    With 300 awards, including 43 Cannes Lions, Pedersen ranks among the most awarded creative people in the industry and has served on most award show juries from Cannes to the Clios.

  • Per Pedersen has been appointed chairman of the Grey Global Creative Council

    Per Pedersen has been appointed chairman of the Grey Global Creative Council

    MUMBAI: After being with Grey for 25 years, Per Pedersen has been appointed chairman of the Grey Global Creative Council. 

    Pedersen is the co-founder of Uncle Grey in Denmark and served as chief creative officer of Grey Germany. Since 2010, he has been based in New York as deputy worldwide chief creative officer, prior to that he has served as global creative leader on Febreze.

    Pedersen has helped oversee Grey’s senior creative leaders to identify creative opportunities, crafting smarter award submissions and ranking the quality of Grey’s work. In this role, Pedersen becomes the leading global creative evangelist, strengthening creative culture and the quality of work across the entire network.

    He played an important role in achieving Grey’s best year ever at Cannes in 2015 with a watershed performance that brought home 113 Lions from 18 countries including a record 4 Grand Prix. He has led the award-winning “Breathe Happy” blindfold campaign and the Lion avalanche that made Grey New York the 2015 Cannes North American Network of the Year.

    With 300 awards, including 43 Cannes Lions, Pedersen ranks among the most awarded creative people in the industry and has served on most award show juries from Cannes to the Clios.

  • BBDO India gets Ritu Sharda as senior executive creative director in Delhi

    BBDO India gets Ritu Sharda as senior executive creative director in Delhi

    MUMBAI: BBDO India announced Ritu Sharda as the new senior executive creative director in Delhi. Sharda joins the leadership as part of the reputed team behind the globally acclaimed ideas such as Ariel ‘Share the Load’ and Whisper ‘Touch the Pickle’. In her new role at BBDO India, Sharda will be looking to lead a strong creative team and bring in her creative flavour to existing accounts such as 7 Up, Quaker Oats, Mirinda, Zandu, Wrigley’s, SC Johnson and Exxon Mobil. She will also be responsible for leading the creative standards for new businesses based out of Delhi.

    BBDO India chairman and CCO Josy Paul commented, “We are thrilled to have Ritu Sharda leading the creative culture and product of BBDO in Delhi. Ritu is a transformational artist, poet, writer, social observer, and an internationally recognized builder of big brands. Her sensitivity to the truth and power of advertising as a change agent in society is what makes her super special. Our highly talented Delhi team will benefit greatly from her creative energy and inspired leadership.”

    Sharda has worked with an impressive array of brands through her career so far. Prior to joining BBDO India, Sharda led the creative work on brands such as Sony Bravia and HCL in her role as executive creative director at ITSA Brand Innovations. She also marked her directorial debut with films for Sony Bravia. Her creative influence spans agencies such as McCann, Publicis India, DDB Mudra and Contract.  Her compelling work and ideas have contributed significantly to brands like Aviva, Coke, HP, Microsoft, MasterCard, Dabur, Samsung, Maggi, HBO, McDonald’s, Nestle to name a few. Her immensely popular campaigns for Maggi and Coke have earned her major acclaim and recognition in the industry. And her diversity of ideas have won major metals and honour at Cannes, GoaFest, Effies and One Show.

    On joining BBDO India, Sharda says, “I am super excited. I met Josy a couple of months back and it was an absolute delight and things have clicked beautifully from there on. I love the kind of work BBDO is doing. The time, the place, everything feels just right.”

  • BBDO India gets Ritu Sharda as senior executive creative director in Delhi

    BBDO India gets Ritu Sharda as senior executive creative director in Delhi

    MUMBAI: BBDO India announced Ritu Sharda as the new senior executive creative director in Delhi. Sharda joins the leadership as part of the reputed team behind the globally acclaimed ideas such as Ariel ‘Share the Load’ and Whisper ‘Touch the Pickle’. In her new role at BBDO India, Sharda will be looking to lead a strong creative team and bring in her creative flavour to existing accounts such as 7 Up, Quaker Oats, Mirinda, Zandu, Wrigley’s, SC Johnson and Exxon Mobil. She will also be responsible for leading the creative standards for new businesses based out of Delhi.

    BBDO India chairman and CCO Josy Paul commented, “We are thrilled to have Ritu Sharda leading the creative culture and product of BBDO in Delhi. Ritu is a transformational artist, poet, writer, social observer, and an internationally recognized builder of big brands. Her sensitivity to the truth and power of advertising as a change agent in society is what makes her super special. Our highly talented Delhi team will benefit greatly from her creative energy and inspired leadership.”

    Sharda has worked with an impressive array of brands through her career so far. Prior to joining BBDO India, Sharda led the creative work on brands such as Sony Bravia and HCL in her role as executive creative director at ITSA Brand Innovations. She also marked her directorial debut with films for Sony Bravia. Her creative influence spans agencies such as McCann, Publicis India, DDB Mudra and Contract.  Her compelling work and ideas have contributed significantly to brands like Aviva, Coke, HP, Microsoft, MasterCard, Dabur, Samsung, Maggi, HBO, McDonald’s, Nestle to name a few. Her immensely popular campaigns for Maggi and Coke have earned her major acclaim and recognition in the industry. And her diversity of ideas have won major metals and honour at Cannes, GoaFest, Effies and One Show.

    On joining BBDO India, Sharda says, “I am super excited. I met Josy a couple of months back and it was an absolute delight and things have clicked beautifully from there on. I love the kind of work BBDO is doing. The time, the place, everything feels just right.”

  • Razorfish India appoints Swapnil Puranik as Mumbai’s head of strategy

    Razorfish India appoints Swapnil Puranik as Mumbai’s head of strategy

    MUMBAI:  Razorfish has appointed senior team member,  Swapnil Puranik, as head of Strategy in  Mumbai. He will be responsible for driving strategic business transformation and digital roadmaps for Razorfish’s clients.

    “Growth is the real ROI” believes Puranik, “and that businesses today are no longer looking for superficial solutions and metrics, but strategies to transform and evolve their business by maximizing relevant consumer interaction through technology adoption, data analytics, deeper consumer insight and non-intrusive creative ideas”

    With 13 plus years of advertising and marketing experience, across agencies, businesses and successfully running his own startup, Puranik has experience across multiple categories like telecom (RCom); Travel & Hospitality (Qatar Airways, Hyatt, Sofitel); BFSI – Aditya Birla Finance MyUniverse, ICICI Prudential MF, Reliance Mutual Fund; Fashion (Lilliput, 109F, Fusion Beats; Electronics (JBL, Harman Kardon); Luxury (Davidoff, Calvin Klein, Roberto Cavalli) amongst others.

    He led the digital marketing team and launched many successful campaigns like iPhone 5S/5C launch in India, longest Twitter campaign during WorldT20 2014 (Limca Book of World Records); leading media for Qatar Airways for the SEA region. As Business Head – Worldoo.com, he was responsible for defining product roadmap, product validation and launch the product

    He has also helped startups scale up, which led him to build his own business, which successfully got acquired.

    Prior to joining Razorfish, he was business head at Anvis Digtial – a young Mumbai based startup, where he grew the business to become a full service digital and tech company and helped win digital mandates for brands like Qatar Airways, Roche Bobois, Davidoff, Calvin Klein, MyTangerineTree amongst others.

    “I am super excited about co-writing the India Digital story with Razorfish. I have been following some of their transformational work in India and global regions and clearly this is where the future is,” says Puranik,

    Razorfish India COO Gaurav Pathak said, “Puranik’s incredible blend of a probing and intuitive approach coupled with a mature understanding of the latent consumer insights is what we want to bring as an important dimension to our Digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings. ”

    Charulata Ravi Kumar, CEO Razorfish India adds, “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for is a curious mind and fire in the belly. And of course clients who have the appetite for it to take their brands to the next level of this matrix.”

    Razorfish India has a team of over 500 (Strategy, Technology, Creative& Media) across Gurgaon, Mumbai and Bangalore.

  • Razorfish India appoints Swapnil Puranik as Mumbai’s head of strategy

    Razorfish India appoints Swapnil Puranik as Mumbai’s head of strategy

    MUMBAI:  Razorfish has appointed senior team member,  Swapnil Puranik, as head of Strategy in  Mumbai. He will be responsible for driving strategic business transformation and digital roadmaps for Razorfish’s clients.

    “Growth is the real ROI” believes Puranik, “and that businesses today are no longer looking for superficial solutions and metrics, but strategies to transform and evolve their business by maximizing relevant consumer interaction through technology adoption, data analytics, deeper consumer insight and non-intrusive creative ideas”

    With 13 plus years of advertising and marketing experience, across agencies, businesses and successfully running his own startup, Puranik has experience across multiple categories like telecom (RCom); Travel & Hospitality (Qatar Airways, Hyatt, Sofitel); BFSI – Aditya Birla Finance MyUniverse, ICICI Prudential MF, Reliance Mutual Fund; Fashion (Lilliput, 109F, Fusion Beats; Electronics (JBL, Harman Kardon); Luxury (Davidoff, Calvin Klein, Roberto Cavalli) amongst others.

    He led the digital marketing team and launched many successful campaigns like iPhone 5S/5C launch in India, longest Twitter campaign during WorldT20 2014 (Limca Book of World Records); leading media for Qatar Airways for the SEA region. As Business Head – Worldoo.com, he was responsible for defining product roadmap, product validation and launch the product

    He has also helped startups scale up, which led him to build his own business, which successfully got acquired.

    Prior to joining Razorfish, he was business head at Anvis Digtial – a young Mumbai based startup, where he grew the business to become a full service digital and tech company and helped win digital mandates for brands like Qatar Airways, Roche Bobois, Davidoff, Calvin Klein, MyTangerineTree amongst others.

    “I am super excited about co-writing the India Digital story with Razorfish. I have been following some of their transformational work in India and global regions and clearly this is where the future is,” says Puranik,

    Razorfish India COO Gaurav Pathak said, “Puranik’s incredible blend of a probing and intuitive approach coupled with a mature understanding of the latent consumer insights is what we want to bring as an important dimension to our Digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings. ”

    Charulata Ravi Kumar, CEO Razorfish India adds, “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for is a curious mind and fire in the belly. And of course clients who have the appetite for it to take their brands to the next level of this matrix.”

    Razorfish India has a team of over 500 (Strategy, Technology, Creative& Media) across Gurgaon, Mumbai and Bangalore.

  • Rage Communications appoints Neville Medhora as India business head

    Rage Communications appoints Neville Medhora as India business head

    MUMBAI: Rage Communications has appointed Neville Medhora as its head of India business.

    Medhora till recently, the head of Rediffusion-Y&R’s Mumbai office joins Rage Communications after a twenty-year journey that traversed across most of the leading advertising agencies in India. 

    Apart from Rediffusion-Y&R, Neville has had substantial stints with Equus, Saatchi & Saatchi, TBWA and JWT. In his extensive advertising stint, Medhora has worked with some of the largest and most successful brands in India across many categories.

    Rage Communications director Karthik Kumar commented, “Neville’s joining Rage will add significant depth to Rage’s overall offerings in India and bring fresh thinking in the way digital will contribute to its clients building strong and sustainable engagements with their consumers.”

    Commenting on his role, Medhora, said, “Indian marketing is on the cusp of change with respect to digital.  Marketers are beginning to realize that digital can no longer be an esoteric activity on the margins, but has to be a key ingredient in the marketing playbook of any serious activity. As they realize this, they also discover that digital is not just ‘shoot-and-scoot’ advertising, but a completely new form of engaging with consumers that requires developing deep roots and sustaining it for meaningful impact.”

    Neville further added, “Rage in its 20 years of existence has the necessary depth of both, the functional expertise and the technology skills to aid marketers traverse these new challenges, making it a natural choice for me!”

    Neville caught the digital bug about six years ago and spearheaded key digital initiatives of clients within the boundaries of the traditional off-line format. Recognizing its inherent weaknesses, he took a sabbatical to learn the intricacies of the digital world. Neville joins Rage Communications fresh from this sabbatical.