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  • Chance to demonstrate proven global tools in India: Havas’s new digital head Nitin Karkara

    Chance to demonstrate proven global tools in India: Havas’s new digital head Nitin Karkara

    MUMBAI: Havas Media Group India has appointed Nitin Karkara as head – Digital, to promote and drive growth for the 360 degree digital offering of Havas Media in India for existing and new clients.

    Havas Media Group India and south Asia CEO Anita Nayyar said, “Nitin has the rare mix of leading from the front, both from the client and agency side. We’ve had tremendous organic digital expansion. Although, digital cum mobile has been a core part of every new business win, Havas Media today is a firmly established fully integrated media company providing both online and offline solutions. Collaboration is the cornerstone of our unified operating model, allowing us to deliver 100 per cent accountability and ideas that flourish without boundaries.”

    Havas Media Group India MD Mohit Joshi added, “Our Digital at the core and Meaningful Connections Planning philosophy has always impressed clients. Nitin will only add more value and strengthen our philosophy by nailing the clients’ challenges in the context of Digital & Mobile Marketing.”

    Karkara said, “Havas Media Group is one of the pioneers in bringing their integrated media and creative offerings with specialized proprietary global tools for developing strategy, planning, media buying, analytics, and reporting. This is a huge opportunity for me to demonstrate these proven global specialized tools and frameworks in the Indian market and create value for existing and new clients. This will also help us further integrate client businesses and successfully partner with them in their overall marketing stories.”

    Having graduated from University of British Columbia, Canada, Nitin brings to the agency, an experience of 16+ years in business development, brand strategy, product marketing, mobile and e-commerce. Nitin previously was the G.M. and Head of Digital (HHP Division), Cheil Worldwide and prior Digital Marketing Lead – India & South West Asia, The Coca-Cola Company. He started his career with Samsung and since then has been associated with companies like Sapient India, Microsoft in Wunderman, IBM, ITC Hotels, Manipal Education and Vodafone in OgilvyOne, Fritolays, GSK, Readers Digest and Tetrapak in ISHIR Digital.

  • Neeraj Roy elected as IAA India chapter president

    Neeraj Roy elected as IAA India chapter president

    MUMBAI: The India Chapter of International Advertising Association has elected Hungama Digital Media CEO Neeraj Roy as its president.

    Roy said, “We look forward to serving the ever changing needs of the marketing and advertising fraternity as India is at the cusp of a digital transformation that will impact all aspects of life.”

    Further, Monica Tata, COO – BTVi, elected as VP commented, “I am looking forward to be part of the next phase of IAA under the new leadership.”

    Pradeep Dwivedi, former CMO of The Dainik Bhaskar Group, elected as the Hon. Secretary, said, “There has never been a better time for our industry to evolve and transform itself. I am keenly looking forward to working with industry leaders to sustain the rich legacy of past IAA initiatives and contribute to new ones.”

    Jaya Advertising Pvt. Ltd. chairman Jaideep Gandhi was elected as the honorary treasurer.

    In addition, MCCS India Pvt Ltd -ABP News CEO Ashok Venkatramani, Daily Deshdoot director Janak Sarda, Indian National Press director Abhishek Karnani, Mathrubhumi PTG & PBG Co. Ltd director Shreyams Kumar, VRL Media Ltd managing director Anand Sankeshwar, have been elected as members of the managing committee.

    IAA India past president Kaushik Roy said, “With strengthened senior level representation from India and the Asia Pacific, IAA globally is well poised to support and nurture the interests of the advertising, marketing and media fraternity.”

  • Neeraj Roy elected as IAA India chapter president

    Neeraj Roy elected as IAA India chapter president

    MUMBAI: The India Chapter of International Advertising Association has elected Hungama Digital Media CEO Neeraj Roy as its president.

    Roy said, “We look forward to serving the ever changing needs of the marketing and advertising fraternity as India is at the cusp of a digital transformation that will impact all aspects of life.”

    Further, Monica Tata, COO – BTVi, elected as VP commented, “I am looking forward to be part of the next phase of IAA under the new leadership.”

    Pradeep Dwivedi, former CMO of The Dainik Bhaskar Group, elected as the Hon. Secretary, said, “There has never been a better time for our industry to evolve and transform itself. I am keenly looking forward to working with industry leaders to sustain the rich legacy of past IAA initiatives and contribute to new ones.”

    Jaya Advertising Pvt. Ltd. chairman Jaideep Gandhi was elected as the honorary treasurer.

    In addition, MCCS India Pvt Ltd -ABP News CEO Ashok Venkatramani, Daily Deshdoot director Janak Sarda, Indian National Press director Abhishek Karnani, Mathrubhumi PTG & PBG Co. Ltd director Shreyams Kumar, VRL Media Ltd managing director Anand Sankeshwar, have been elected as members of the managing committee.

    IAA India past president Kaushik Roy said, “With strengthened senior level representation from India and the Asia Pacific, IAA globally is well poised to support and nurture the interests of the advertising, marketing and media fraternity.”

  • Vivek Dhyani new group creative director Havas – Gurgaon

    Vivek Dhyani new group creative director Havas – Gurgaon

    MUMBAI: * Vivek Dhyani has joined Havas (formerly, Havas Worldwide) in Gurgaon as the group creative director from August Communications, where he was, till recently, one of the founder-directors.

    Dhyani, who started off as a scriptwriter with the All-India Radio, Najibabad, has spent over 19 years in the advertising industry with Saatchi & Saatchi, Capital Advertising, Grey Worldwide, McCann-Erickson and August Communications. He has worked on brands such as Hyundai Santro, Panasonic, Maruti Suzuki WagonR, Maruti Suzuki Corporate, Escotel Mobile Communications, LG, LML Motorcycles, Samsung, Aviva Life Insurance, Wrigley’s, Incredible India, Nescafe, Coca-Cola, Perfetti Van Melle, General Motors, Dabur and MetLife, among others.

    Says Havas India CCO Nima Namchu: “I bumped into Vivek during my stintn with Capital Advertising and later at McCann. He is the kind of writer who always leans towards writing copy with bite. Just to give you a taste of what you can expect from him – he came up with “Baaki sab gaye tel lene,” when he was asked to write a poster on fuel economy for Maruti Suzuki.”

    At Havas, Dhyani will partner senior creative director Anuranjan Dogra and will be handling some of the agency’s main brands. Navin Theeng, ECD Havas India, Gurgaon feels Dhyani is “a potent addition to the creative team that we have at Havas. A much-loved and respected creative in the Delhi advertising circle, I’m sure his humour and unique way of looking at things will give our work a new dimension.

  • Vivek Dhyani new group creative director Havas – Gurgaon

    Vivek Dhyani new group creative director Havas – Gurgaon

    MUMBAI: * Vivek Dhyani has joined Havas (formerly, Havas Worldwide) in Gurgaon as the group creative director from August Communications, where he was, till recently, one of the founder-directors.

    Dhyani, who started off as a scriptwriter with the All-India Radio, Najibabad, has spent over 19 years in the advertising industry with Saatchi & Saatchi, Capital Advertising, Grey Worldwide, McCann-Erickson and August Communications. He has worked on brands such as Hyundai Santro, Panasonic, Maruti Suzuki WagonR, Maruti Suzuki Corporate, Escotel Mobile Communications, LG, LML Motorcycles, Samsung, Aviva Life Insurance, Wrigley’s, Incredible India, Nescafe, Coca-Cola, Perfetti Van Melle, General Motors, Dabur and MetLife, among others.

    Says Havas India CCO Nima Namchu: “I bumped into Vivek during my stintn with Capital Advertising and later at McCann. He is the kind of writer who always leans towards writing copy with bite. Just to give you a taste of what you can expect from him – he came up with “Baaki sab gaye tel lene,” when he was asked to write a poster on fuel economy for Maruti Suzuki.”

    At Havas, Dhyani will partner senior creative director Anuranjan Dogra and will be handling some of the agency’s main brands. Navin Theeng, ECD Havas India, Gurgaon feels Dhyani is “a potent addition to the creative team that we have at Havas. A much-loved and respected creative in the Delhi advertising circle, I’m sure his humour and unique way of looking at things will give our work a new dimension.

  • Jaydeep Savant to lead BC Web Wise data analytics

    Jaydeep Savant to lead BC Web Wise data analytics

    NEW DELHI: Full-service digital agency BC Web Wise has appointed Jaydeep Savant as director – strategy and innovation to lead digital analytics and oversee expansion of the agency’s service portfolio to support key technology trends. He will be based in Mumbai and report to founder MD Chaaya Baradhwaaj.

    The appointment enables BC Web Wise to leverage data as a strategic asset for implementing customer-centric strategies and help clients maximize the RoI of online spends.

    Baradhwaaj said, “We are focused on building a practice capable of defining the business impact of digital campaigns across client sectors and categories. I’m pleased to have discovered a nuanced professional such as Jaydeep who brings a unique mix of strategic, technical and business experience that will be instrumental as we leverage analytics capabilities for our client portfolio.”

    With over 15 years of experience, Jaydeep was responsible for digital strategy at Times of Money Ltd. Previously, Jaydeep held key positions in the technology and product innovation teams at TCS, TravelGuru, Harbinger Systems, Linga Interactive, and Satyam Computers.

    BC Web Wise is known for its strategic brand solutions and world-class creatives with a presence in Mumbai and Delhi.

  • Jaydeep Savant to lead BC Web Wise data analytics

    Jaydeep Savant to lead BC Web Wise data analytics

    NEW DELHI: Full-service digital agency BC Web Wise has appointed Jaydeep Savant as director – strategy and innovation to lead digital analytics and oversee expansion of the agency’s service portfolio to support key technology trends. He will be based in Mumbai and report to founder MD Chaaya Baradhwaaj.

    The appointment enables BC Web Wise to leverage data as a strategic asset for implementing customer-centric strategies and help clients maximize the RoI of online spends.

    Baradhwaaj said, “We are focused on building a practice capable of defining the business impact of digital campaigns across client sectors and categories. I’m pleased to have discovered a nuanced professional such as Jaydeep who brings a unique mix of strategic, technical and business experience that will be instrumental as we leverage analytics capabilities for our client portfolio.”

    With over 15 years of experience, Jaydeep was responsible for digital strategy at Times of Money Ltd. Previously, Jaydeep held key positions in the technology and product innovation teams at TCS, TravelGuru, Harbinger Systems, Linga Interactive, and Satyam Computers.

    BC Web Wise is known for its strategic brand solutions and world-class creatives with a presence in Mumbai and Delhi.

  • Aritra Chaudhuri is Grey’s new senior creative head

    Aritra Chaudhuri is Grey’s new senior creative head

    MUMBAI: Grey group India has appointed Aritra Chaudhuri as new senior creative director in its Bangalore office. Chaudhuri will be responsible for driving the agency’s creative mandate for its impressive mix of clients based out of Bangalore.

    Grey group India chief creative officer Sandipan Bhattacharyya said, “While a lot is said about the need for experimental, medium-bending work in our industry, very few actually walk the talk. Aritra displays that rare knack for exploring the new and finding ways to create pop culture that makes brands famous”

    He joins with 10 years of extensive experience in various sectors including strategic planning, advertising, integrated campaign design, trans media storytelling, digital marketing, social media, art direction and graphic design.

    Before joining Grey, he has worked with Leo Burnett as the creative director, where he was responsible for creating a yardstick and setting up the creative team in Delhi. Brands he handled there includes Olx, Snapdeal, Bacardi and SBI Cards. Enormous, Commonwealth and Mccann Worldgroup, Ogilvy and Mather, JWT, TBWA are the other agencies he worked with. He has been creatively associated with various brands like SBI, Zaffran, Baskin n Robbins, Chevrolet, The Economist, Sony, Taco Bell, Tropicana, Mountain Dew, National Geographic, History Channel, Pedigree, Adidas, etc.

    Chaudhuri added, “Grey is changing, in terms of its people, systems and work culture. I look forward to the new challenges and do some intriguing work in a city that is intriguing in itself as far as business is concerned”

  • Aritra Chaudhuri is Grey’s new senior creative head

    Aritra Chaudhuri is Grey’s new senior creative head

    MUMBAI: Grey group India has appointed Aritra Chaudhuri as new senior creative director in its Bangalore office. Chaudhuri will be responsible for driving the agency’s creative mandate for its impressive mix of clients based out of Bangalore.

    Grey group India chief creative officer Sandipan Bhattacharyya said, “While a lot is said about the need for experimental, medium-bending work in our industry, very few actually walk the talk. Aritra displays that rare knack for exploring the new and finding ways to create pop culture that makes brands famous”

    He joins with 10 years of extensive experience in various sectors including strategic planning, advertising, integrated campaign design, trans media storytelling, digital marketing, social media, art direction and graphic design.

    Before joining Grey, he has worked with Leo Burnett as the creative director, where he was responsible for creating a yardstick and setting up the creative team in Delhi. Brands he handled there includes Olx, Snapdeal, Bacardi and SBI Cards. Enormous, Commonwealth and Mccann Worldgroup, Ogilvy and Mather, JWT, TBWA are the other agencies he worked with. He has been creatively associated with various brands like SBI, Zaffran, Baskin n Robbins, Chevrolet, The Economist, Sony, Taco Bell, Tropicana, Mountain Dew, National Geographic, History Channel, Pedigree, Adidas, etc.

    Chaudhuri added, “Grey is changing, in terms of its people, systems and work culture. I look forward to the new challenges and do some intriguing work in a city that is intriguing in itself as far as business is concerned”

  • Ad Club new committee appointed

    Ad Club new committee appointed

    MUMBAI: At the recently concluded annual general meeting, The Advertising Club unanimously elected Colors CEO Raj Nayak as its President for the second consecutive term.

    The new managing committee is as follows:

    • President| Raj Nayak, CEO, Colors, Viacom18 Media Pvt. Ltd.

    • Vice President| Vikram Sakhuja, Group CEO, Media and OOH, Madison Communications Pvt. Ltd.

    • Secretary | Ajay Kakar, Chief Marketing Officer, Financial Services, Aditya Birla Group

    • Jt. Secretary | Bhaskar Das, Group CEO, Zee Media Corporation Ltd.

    • Treasurer| Shashi Sinha, CEO, IPG Mediabrands

    • Office Bearer | Ashish Sehgal, COO, Zee Unimedia Ltd.

    • Member |Mitrajit Bhattacharya, President and Publisher, Chitralekha Group

    • Member | Partha Sinha, Vice Chairman and Managing Director, McCann

    Worldgroup

    • Member | Pradeep Dwivedi, Chief Corporate Sales & Marketing Officer, Dainik Bhaskar Group | DB Corp Ltd.

    • Member | Ramesh Narayan, Managing Director, Canco Advertising Pvt. Ltd.

    • Member | Vikas Khanchandani, Chief Business Officer, Reliance Broadcast Network Limited

    • Member | Viral Jani, Head TV Partnerships, Twitter India

    • Co-opted Member | Partho Dasgupta, CEO, Broadcast Audience Research Council

    • Co-opted Member | Punitha Arumugam, Director, Agency Business, India and South East Asia, Google India Pvt. Ltd.

    • Co-opted Member | Ajay Chandwani, Director, Percept Limited

    • Immediate Past President | Pratap Bose, Founder, Social Street

    Expressing his pleasure at his re-election, Nayak said, “I am extremely honored & humbled at the love bestowed upon me by the industry. I hope to continue working even more vigorously to realize The Ad Club’s agenda of acting as a catalyst in developing our vibrant and dynamic industry.”

    Publicis Worldwide CEO South Asia and AAAI president Nakul Chopra welcomed the announcement saying, “I am delighted that Raj has been elected President Ad Club for another term. A dear friend, a respected colleague – Raj has always worked for the good of the industry via various forums. I look forward to working closely with him to further the already strong relationship between The Ad Club and AAAI.”

    Zee MD and CEO and IBF president Punit Goenka added, “I am most certain that with his rich experience, acumen and industry knowledge, Raj will continue to take ‘The Advertising Club’ to greater heights. The very fact that he is re-elected, speaks abundantly about his contribution made to the club and to the industry. Over the last year, the club has certainly been a catalyst in developing the industry and with its interactive platforms and properties, it has served as a brilliant platform for industry professionals to interact and exchange thoughts. I wish Raj all the success in this role.”

    Showing his excitement about the announcement, K Swamy BBDO Chairman,MD and IAA president India chapter, IAA Global Senior Vice President Srinivasan Swamy said, “I was delighted to hear that Raj was reelected to lead The Advertising Club. His passion and energy levels are infective. He has brought in many senior names‎ to join the committee and I eagerly look forward to next phase of accelerated growth for the Club under his stewardship.”

    Industry stalwart Madison world chairman Sam Balsara also expressed his pleasure by saying, “I am delighted that Raj has agreed to continue as The Ad Club President. This augurs well for the members of the advertising, media and marketing community in general and members of The Ad Club in particular. Raj is everybody’s favorite person and is uniquely positioned to discharge this onerous responsibility which he has kindly agreed to, despite his hectic and I am sure taxing work schedule”.

    Industry veteran GroupM South Asia CEO CVL Srinivas commented, “Its great news for the industry that Raj Nayak has been re-elected President of The Advertising Club. Raj brings a lot of style and substance to whatever he does. His boundless energy, passion and commitment is so amazing. I wish him the very best and look forward to another great year with him at the helm”.