ITV

Category: People

  • BTVi unveils new brand positioning

    BTVi unveils new brand positioning

    MUMBAI: BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

    This campaign charts out an independent path for the brand reinforcing its stance post their partnership with Reuters, which was announced earlier this month, by bringing financial and business news from across the globe to Indian viewers.

    “This campaign represents our strong stand focusing on influencing the think tanks of the country who are trend setters and key drivers of the economy. BTVi aims to provide most credible information to its viewers. Through this campaign, the channel continues to reach out to recognized authorities of their fields, whose thoughts and opinions matter to the millions who follow them,” said BTVi chief operating officer Monica Tata.

    BTVi intends to be the ‘voice of transforming India’. Not losing sight from current affairs, it will cover positive stories that have made the country proud. The channel will continue to evolve with what is required and will be at the top of news reporting. Programming for the channel will be tweaked to be more glocal (global+local).

    It will also have strong digital connect with the viewers with an integrated newsroom.

    The team from BTVi will continue to provide in-depth knowledge and expertise on various sectors. Apart from Tata on board, it has Siddharth Zarabi as the editorial editor, Swati Khandelwal as the national editor, anchor and chief of bureau Mumbai at BTVI.

    After the recent partnership, the channel is strengthening its leadership position by delivering more value to increasingly sophisticated business audience through credible business news content on a real time basis.

    The programming line-up will cater to global and domestic influencers, business leaders and government-stakeholders.

    List of driver shows on BTVi:

    Dealing Room (Weekdays 8:00 – 9:30) – Get all the crucial market cues & trade calls as Ashu Dutt & Abha Bakaya take you into the all-important market opening.

    Market Guru (Weekdays 09:30 – 10:00) – The very cream of market veterans with decades of street cred share their invaluable perspective and analysis.

    The Trading Day (Weekdays 14:30 – 15:30) – Countdown tracks the breaking business news and top stories in the lead-up to the closing of markets.

    E-Inc (Wednesday 20:30 – 21:00) – A path-breaking show that charts the twists and turns in e-commerce. Find out what it takes to go from start-up to the next big success story.

    The Auto Show (Thursday 22:30 – 23:00) – Get up to speed with the latest in the auto mobile world; hear from leading auto industry voices, review cars and bikes. We also address consumer concerns.

  • Google renovates AdSense UI for publishers with Material Design

    Google renovates AdSense UI for publishers with Material Design

    MUMBAI: Google’s ad management platform for publishers, AdSense is to get a Material Design make-over much like their consumer-facing products like Google Maps, the tech giant recently announced.

    “This new UI highlights the information that’s relevant to you on a personalized homepage and streamlines navigation. This new UI highlights the information that’s relevant to you on a personalized homepage and streamlines navigation,” the AdSense Product Team blog post read.

    The new User Interface will also simplify and customize the homepage for the publishers, “We’ve organized your homepage into a stream of interactive cards. You can pin your favorites to the top of the stream, and arrange your homepage just the way you’d like,” the post further read.

    With the aim to streamline the new menu, Google has also brought everything together in a new left hand menu.

  • Google renovates AdSense UI for publishers with Material Design

    Google renovates AdSense UI for publishers with Material Design

    MUMBAI: Google’s ad management platform for publishers, AdSense is to get a Material Design make-over much like their consumer-facing products like Google Maps, the tech giant recently announced.

    “This new UI highlights the information that’s relevant to you on a personalized homepage and streamlines navigation. This new UI highlights the information that’s relevant to you on a personalized homepage and streamlines navigation,” the AdSense Product Team blog post read.

    The new User Interface will also simplify and customize the homepage for the publishers, “We’ve organized your homepage into a stream of interactive cards. You can pin your favorites to the top of the stream, and arrange your homepage just the way you’d like,” the post further read.

    With the aim to streamline the new menu, Google has also brought everything together in a new left hand menu.

  • Madison Media appoints Vinay Hegde as SVP – buying

    Madison Media appoints Vinay Hegde as SVP – buying

    MUMBAI: Madison Media has just announced the appointment of Vinay Hegde as SVP buying; reporting into the group’s buying COO Neelkamal Sharma. Hegde joins the agency from Starcom Mediavest Group, where he was national trading director.

    Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business. He has also worked in Disney as Director Revenue Strategy and HTA and Percept previously.

    Madison Media & OOH group CEO Vikram Sakhuja said, “I am delighted to have Hegde join our team. I have known him as a fantastic Buyer whose understanding of the Indian TV environment is second to none. He will bring considerable heft to Madison’s prodigious Buying strength.”

    On his appointment Hegde said, “I am delighted and look forward to using my experience to contribute to the crystallization of the vision of the leadership team here at Madison. In my view Madison is the quintessential example of an agency with strong foundations built on human spirit by the enigmatic and brilliant Sam Balsara and now infused with a fresh energy by the charismatic Vikram Sakhuja. ”

    Madison Media Group handles media planning and buying for blue chip clients including Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton, Indian Oil, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs. 3,750 crores.

  • Madison Media appoints Vinay Hegde as SVP – buying

    Madison Media appoints Vinay Hegde as SVP – buying

    MUMBAI: Madison Media has just announced the appointment of Vinay Hegde as SVP buying; reporting into the group’s buying COO Neelkamal Sharma. Hegde joins the agency from Starcom Mediavest Group, where he was national trading director.

    Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business. He has also worked in Disney as Director Revenue Strategy and HTA and Percept previously.

    Madison Media & OOH group CEO Vikram Sakhuja said, “I am delighted to have Hegde join our team. I have known him as a fantastic Buyer whose understanding of the Indian TV environment is second to none. He will bring considerable heft to Madison’s prodigious Buying strength.”

    On his appointment Hegde said, “I am delighted and look forward to using my experience to contribute to the crystallization of the vision of the leadership team here at Madison. In my view Madison is the quintessential example of an agency with strong foundations built on human spirit by the enigmatic and brilliant Sam Balsara and now infused with a fresh energy by the charismatic Vikram Sakhuja. ”

    Madison Media Group handles media planning and buying for blue chip clients including Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton, Indian Oil, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs. 3,750 crores.

  • Ad tech company Vertoz appoints Sanjay Dubey

    Ad tech company Vertoz appoints Sanjay Dubey

    MUMBAI: Vertoz, an ad tech company, has announced the appointment of Sanjay Dubey as its senior sales director India. Besides his role of sales and blending business, Dubey will help the company in managing and scaling operations internationally and help develop the brand and product with global technology to Indian operations.

    Among the key areas where Dubey would be actively involved is setting up of the MSME segment business in India.

    “We are proud to have someone on board of Sanjay’s caliber, expertise and perspective joining us. His pan India experience, deep knowledge over building and launching of products, and the unique blend of technological and management skills will strengthen our services and offerings and help to fill void in the Indian market,” said Vertoz founder and CEO Ashish Shah.

    Dubey joins Vertoz from Vubites – Rediff.com where he was director of sales. Prior to Rediff, he was with Network 18 where he held the role of deputy general manager. In the past, he has also worked with Infomedia India as its national product manager. He is an alumnus of the IIM Calcutta and a B.Sc. graduate from the University of Mumbai.

    Vertoz, which has global presence and clients spread across the world, believes that Dubey’s over 20 years of experience in multi-platform brand marketing and business development would further accelerate the growth and momentum of the company.

    “Vertoz possesses all the potential and abilities to spread concept of programmatic advertising aggressively globally as well as in India. Vertoz’s programmatic plex provides the perfect platform and integrated offering to support clients looking to connect with potential and existing customers digitally in India and worldwide,” added Dubey.

  • Ad tech company Vertoz appoints Sanjay Dubey

    Ad tech company Vertoz appoints Sanjay Dubey

    MUMBAI: Vertoz, an ad tech company, has announced the appointment of Sanjay Dubey as its senior sales director India. Besides his role of sales and blending business, Dubey will help the company in managing and scaling operations internationally and help develop the brand and product with global technology to Indian operations.

    Among the key areas where Dubey would be actively involved is setting up of the MSME segment business in India.

    “We are proud to have someone on board of Sanjay’s caliber, expertise and perspective joining us. His pan India experience, deep knowledge over building and launching of products, and the unique blend of technological and management skills will strengthen our services and offerings and help to fill void in the Indian market,” said Vertoz founder and CEO Ashish Shah.

    Dubey joins Vertoz from Vubites – Rediff.com where he was director of sales. Prior to Rediff, he was with Network 18 where he held the role of deputy general manager. In the past, he has also worked with Infomedia India as its national product manager. He is an alumnus of the IIM Calcutta and a B.Sc. graduate from the University of Mumbai.

    Vertoz, which has global presence and clients spread across the world, believes that Dubey’s over 20 years of experience in multi-platform brand marketing and business development would further accelerate the growth and momentum of the company.

    “Vertoz possesses all the potential and abilities to spread concept of programmatic advertising aggressively globally as well as in India. Vertoz’s programmatic plex provides the perfect platform and integrated offering to support clients looking to connect with potential and existing customers digitally in India and worldwide,” added Dubey.

  • Leo Burnett’s digital agency Indigo Consulting appoints Devang Raiyani

    Leo Burnett’s digital agency Indigo Consulting appoints Devang Raiyani

    MUMBAI: Leo Burnett Group’s specialized digital agency Indigo Consulting has appointed Devang Raiyani as its national head of strategy. Raiyani will report to Leo Burnett South Asia chief strategy officer Dheeraj Sinha.

    In his new role, Raiyani will be responsible for working with the management team to carve out a differentiated offering in an increasingly crowded digital space, and leverage digital not just as a media channel, but also as a tool to solve business problems. He will work closely with Navin Kansal, National Creative Director, Indigo Consulting.

    Welcoming the agency’s newest key hire, Sinha said, “Devang has a fantastic ability to weave through culture, technology and data to arrive at business solutions. He is an entrepreneur at heart and brings tremendous action orientation to strategic thinking. I am extremely happy to have Devang on board as a part of the strategy team at the Leo Burnett Group. I am certain that his ability and energy will push Indigo consulting to greater heights.”

    Devang’s strengths lie in building core propositions for brands and businesses, and designing long term IP beyond campaigns. His thought pieces have been featured in publications like The Hindu Business Line and The Financial Express, among others. His current area of focus is delivering ROI on brands’ content and social efforts.

    From bridging the gap between content and commerce with technology to building ad tech products and helping start specialist practices at advertising agencies, Devang has worn many hats across agencies and startups. In his previous stint as Head of Product Strategy with Advocacy Asia, he led the development of the company’s gamified engagement platform.

    Kansal further added, “Devang is among the rare breed of hybrid strategists who leads with cultural and consumer insights and marries them with the digital way of life. I look forward to partnering him in our endeavour to consistently create brand fame and move business. I believe his solid yet audacious thinking will add to the momentum of Indigo Consulting and build on the three pillars of people, product and profit.”

    Raiyani said about his new role, “Leo Burnett is without a doubt one the most ambitious agencies around and is pushing the boundaries of what an agency is expected to deliver to clients. Digital is at the forefront of this ambition and I’m excited to create some great work with the team at Indigo.”

    Apart from working with startups, Raiyani has also worked with Grey whereby he led their key accounts in Mumbai. He was also the Senior Planning Director at Bates CHI & Partners, where he helped shape the agency’s shopper marketing practice.

  • Leo Burnett’s digital agency Indigo Consulting appoints Devang Raiyani

    Leo Burnett’s digital agency Indigo Consulting appoints Devang Raiyani

    MUMBAI: Leo Burnett Group’s specialized digital agency Indigo Consulting has appointed Devang Raiyani as its national head of strategy. Raiyani will report to Leo Burnett South Asia chief strategy officer Dheeraj Sinha.

    In his new role, Raiyani will be responsible for working with the management team to carve out a differentiated offering in an increasingly crowded digital space, and leverage digital not just as a media channel, but also as a tool to solve business problems. He will work closely with Navin Kansal, National Creative Director, Indigo Consulting.

    Welcoming the agency’s newest key hire, Sinha said, “Devang has a fantastic ability to weave through culture, technology and data to arrive at business solutions. He is an entrepreneur at heart and brings tremendous action orientation to strategic thinking. I am extremely happy to have Devang on board as a part of the strategy team at the Leo Burnett Group. I am certain that his ability and energy will push Indigo consulting to greater heights.”

    Devang’s strengths lie in building core propositions for brands and businesses, and designing long term IP beyond campaigns. His thought pieces have been featured in publications like The Hindu Business Line and The Financial Express, among others. His current area of focus is delivering ROI on brands’ content and social efforts.

    From bridging the gap between content and commerce with technology to building ad tech products and helping start specialist practices at advertising agencies, Devang has worn many hats across agencies and startups. In his previous stint as Head of Product Strategy with Advocacy Asia, he led the development of the company’s gamified engagement platform.

    Kansal further added, “Devang is among the rare breed of hybrid strategists who leads with cultural and consumer insights and marries them with the digital way of life. I look forward to partnering him in our endeavour to consistently create brand fame and move business. I believe his solid yet audacious thinking will add to the momentum of Indigo Consulting and build on the three pillars of people, product and profit.”

    Raiyani said about his new role, “Leo Burnett is without a doubt one the most ambitious agencies around and is pushing the boundaries of what an agency is expected to deliver to clients. Digital is at the forefront of this ambition and I’m excited to create some great work with the team at Indigo.”

    Apart from working with startups, Raiyani has also worked with Grey whereby he led their key accounts in Mumbai. He was also the Senior Planning Director at Bates CHI & Partners, where he helped shape the agency’s shopper marketing practice.

  • Kantar IMRB appoints Paru Minocha as head of qualitative business

    Kantar IMRB appoints Paru Minocha as head of qualitative business

    MUMBAI: Kantar IMRB, a leading market research company, announced the appointment of Paru Minocha as the head of qualitative business Unit. She has taken over from Rohini Abraham. Paru joined Kantar IMRB in Sept 2015 and is based in Mumbai. She will play a key role in leading the company’s go to market services & drive the growth of the Qualitative business pan India.

    Armed with over 20 years of experience in market research, Paru started her career as a qualitative researcher in MARG and went on to set up & head Synovate in Delhi. Having done this successfully, she moved to Mumbai to head Synovate pan India and subsequently, as head of innovation in IPSOS.

    Paru can boast of a well-rounded experience in Market Research, a mix of both Qualitative & Quantitative research. She has expertise in several sectors including Social, FMCG, Tobacco and Automotive.

    Kantar Insights CEO – South Asia Preeti Reddy said, ‘’Paru’s experience in both Qualitative and Quantitative will prove to be an asset. She brings in a deep understanding of research, complex business environments and client needs. Paru’s cross sector experience will certainly aid IMRB Qualitative to rise to greater heights under her stewardship”.

    Paru Minocha said, “I’m thrilled to be leading this role when the core Qualitative research is being redefined. I look forward to leveraging technology, social media data and marrying them with the primary survey data. This new approach is also reflected in how as a company we are organized and the investments that we are making in technology and digital. As Kantar IMRB, we have unique access to social data, proprietary syndicated data as well as strong partnerships with third party data owners. I strongly believe that qualitative research would form an integral part in decoding and making sense of the big data

    Paru has done B Com Honors from SRCC and holds MBA degree in Marketing and Finance from Xavier’s Institute of Management.