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Category: People

  • DAN Consult ropes in Shashank Sharma as principal – FMCG

    DAN Consult ropes in Shashank Sharma as principal – FMCG

    MUMBAI: DAN Consult, the consulting division from the house of Dentsu Aegis Network, has roped in Shashank Sharma as principal – FMCG. Based out of New Delhi, Sharma will report to DAN Consult CEO Lalit Bhagia. His chief mandate is to help build a client-facing FMCG consulting practice. 

    Prior to joining DAN Consult, Sharma has driven growth across diverse categories in leading FMCG companies like Nestle, Dabur, and Pernod Ricard. From food, healthcare and dairy to luxury segments, he has led brand transformations with revenues over $100 million to achieve accelerated growth through rapid and continuous innovations in product, promotion and distribution.

    On his new role, Shashank Sharma said, “I am looking forward to contributing growth hacks across FMCG clients, leveraging today's tech and DAN Consult’s growth hacking toolboxes and expertise. Consumer centricity remains the core driver of long-term value and this new era of doing business has completely redefined the underlying process. Real-time actions of consumers in the digital world now lead to much more meaningful and actionable insights than any simulated research method of the past. I look forward to helping our FMCG clients become successful in today’s VUCA (volatility, uncertainty, complexity and ambiguity) world.”

    Commenting on the appointment, Lalit Bhagia said, “Shashank’s rich experience in FMCG and new-age marketing will be a huge advantage for us. With Shashank coming on board, we have started our journey to move from a horizontal only consulting organisation (customer relationship management & loyalty, martech, customer experience etc) to creating vertical industry-focused practices too. Our FMCG clients will see an increase in value with this rich confluence of horizontal and vertical expertise.”

    Sharma is an IIFT (Delhi) MBA alumnus with a keen passion for the digital transformation of businesses. He has also published several research articles on decoding consumer behaviour in the digital space.

  • Entropik Tech appoints Manoj Tinna as VP Sales for APAC and US

    Entropik Tech appoints Manoj Tinna as VP Sales for APAC and US

    MUMBAI: Entropik Tech, a pioneer in the space of EmotionAI, today announced the appointment of Manoj Tinna as the VP sales. Prior to joining Entropik Tech, Manoj Tinna was vice president sales at India + SEA at Gracenote, a Nielsen company. His appointment comes at a time when Entropik Tech is looking to expand its global business.

    At Entropik Tech, Tinna will be responsible for driving sales across APAC, Europe and US market which are key focus areas for Entropik.  He will be responsible for devising strategies, both for direct sales and channel partners to drive growth and achieve the company’s sales goals.

    Entropik Tech CEO and founder Ranjan Kumar said, “Entropik's business is expanding globally, with 40 per cent of our current $2.1 million ARR coming from overseas. Manoj has a proven track record of success in driving growth, cultivating teams, and understanding consumer behaviour. His industry experience will help us achieve new targets and further expand our international footprints. I am confident he will be able to add significant value and deliver positive business impact.”

    Tinna brings in two decades of rich sales experience in IT, telecom, media and enterprise companies across various markets like India, Middle East & South East Asia. His expertise lies in sales and is a startup specialist for business development, pre/post sales engineering, product development support and customer success management. Tinna also served in senior roles at Gracenote – a Nielsen company, What's-On-India and Rediff.com.

    Manoj Tinna said, “Entropik’s ‘consumer emotion metrics’ is very unique and path breaking. It already works with some incredible brands, who use its pioneering tech to take their business to the next level. I’m very much looking forward to contributing to this game changing company and towards the expansion of our footprint globally.”

    Entropik Tech helps brands decode their consumer’s subconscious responses for UX (User Experience) on Digital Assets, Media Consumption & Retail Experiences, using Emotion Recognition Technologies like Brainwave Mapping, Facial Coding & Eye Tracking. Based out of Bengaluru, Entropik Tech is India’s only EmotionAI startup. The company’s list of global clientele across various industry sectors includes Accenture, TCS, JP Morgan Chase, British Telecom, Diageo, LBrands, Target retail, GroupM, ITC, Myntra, IMRB, Essilor, CavinKare, Xiaomi, TATA Chemicals, UB Group, Viacom18, TAM Media Research among others.

  • Gatorade India appoints Hima Das as brand ambassador

    Gatorade India appoints Hima Das as brand ambassador

    MUMBAI: Gatorade India today announced that it has signed on champion athlete Hima Das as its brand ambassador. She joins athletes PV Sindhu and Neeraj Chopra as the brand’s ambassador in India.

    The brand will be paying tribute to the sprint runner by giving a new twist to its ‘Nothing Beats Gatorade’ philosophy. ‘Nothing Beats Hima. Nothing Beats Gatorade’ builds on the brand’s belief that sports performance is driven from within.

    Gatorade India will also work with Hima Das during the period of partnership to understand her training and race-day nutrition better. Gatorade’s scientific formula has the right amount of fluids, electrolytes and carbohydrates that can help an athlete rehydrate, replenish and refuel while playing any sport. For over 30 years, Gatorade has been studying ways to help athletes improve performance by delivering proper hydration and nutrition.

    Announcing the partnership pepsiCo India director-marketing, hydration and cola Tarun Bhagat said, “We are delighted to welcome Hima Das into Gatorade’s family of athletes. As the world’s no.1 sports drink brand, Gatorade has always aimed to identify athletes it believes in, early on in their careers and push them to power their performance by enabling them to achieve more with the right balance of nutrients including fluids, electrolytes and carbohydrates. Hima personifies the spirit of the brand through her persevering attitude and unwavering spirit to win. We believe that Gatorade is the perfect fuel to partner with Hima Das as she sets out to achieve new accolades for the country.”

    Speaking about the partnership, Hima Das said, “Winning comes with long hours of practice, persistence and perspiration. Each day leading up to a race throws a new challenge and one must be equipped to take it head-on. Gatorade helps athletes like me do just that. I am honoured to join the Gatorade family which consists of sporting legends across the world. I am looking forward to working with them to understand my hydration requirements and using the insights to better my athletic performance.”

    The appointment of Hima Das as a brand ambassador is a reiteration of Gatorade’s efforts to drive authenticity and partner with relevant sources of authority. The brand brought on board ace shuttler PV Sindhu in 2017, followed by javelin thrower Neeraj Chopra a year later.

  • Post Office Studios appoints Kanchan Parikh as executive producer

    Post Office Studios appoints Kanchan Parikh as executive producer

    MUMBAI: Award-winning animation and new media technology company, Post Office Studios, has strengthened its production capabilities with the appointment of Kanchan Parikh as the company’s executive producer.

    Bringing with her nearly a decade of industry experience, Parikh will be instrumental in expanding Post Office’s offerings in the new media space, and help scale business by furthering the efficiencies within the company.

    Prior to joining Post Office Studios, Parikh was a Producer at Viacom 18 Media Pvt Ltd, where she was responsible for creating campaigns for television shows on Comedy Central and VH1; with her work being the recipient of several Promax awards. In the past, she has also worked as Post Producer at Only Much Louder, as well as in content creation for Cartoon Network and POGO TV, while at the Hong Kong and India offices of Turner Broadcasting.

    Speaking on the appointment, Post Office Studios head Aditya Tawde said, “We are excited to have Kanchan as part of our family. Having worked with multinational production houses in the past, her expertise will help us scale and bring in operational efficiencies within our company. Her role will also help us drive sales and fulfill the diverse video content needs of our clientele, since Post Office Studios is now entering new avenues of work, specifically in the CG, AR and VR spaces. With nearly a decade of industry experience and a passion for innovation, we are certain that she will be a great value add, helping us continue to create path-breaking video content within India, as well as globally.”

    On joining Post Office Studios, Kanchan Parikh said, “It feels wonderful to be a part of Post Office Studios! To be working with a team that is constantly innovating and pushing its limits to create clutter-breaking design driven content is very exciting. I am really looking forward to creating some amazing content and to bring our collective creative vision to life.”

  • Logicserve Digital appoints Manesh Swamy as VP – creative

    Logicserve Digital appoints Manesh Swamy as VP – creative

    MUMBAI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has appointed Manesh Swamy as vice president – creative. Swamy will head the creative team and play a key role in augmenting the creative aspects of the solutions they offer to their clients.

    An expert in the industry, Swamy comes with over two decades of experience and brings with him a strong digital orientation with experience of managing reputed brands across sectors. He has helped the teams to design award-winning creative campaigns for various brands and was instrumental in creating innovative brand experiences.

    Congratulating Swamy on his appointment Logicserve Digital co-founder and CEO Prasad Shejale said, “We are very happy to have Manesh on board with us. His experience, expertise and credibility will help strengthen our creative offerings with the changing needs of end consumer and thus brands. Great creative communication depending on customer context and channel touchpoint will pluck the right emotional chords of the end consumer. Manesh will help enhance the innovative, and impactful creative communications and solutions to our clients. He is a digital native and has created multiple campaigns across mediums including digital, activation and mobile. He follows a customer-centric approach with game-changing technology at its core and, I believe, he is a perfect fit to lead our creative team.”

    Talking about his appointment, Swamy said, “I believe that creativity is the soul of effective marketing activities. Combining creativity with the overall brand messaging using insights from the available data can help brands set a personal connection with the audience. I am really excited to be a part of Logicserve Digital. I take up this opportunity to support and enhance the creative capabilities of the company and create a new persona that encompasses digital media expertise as well as strong creative outlook offering 360-degree solutions to our clients.”

    Swamy has spearheaded successful campaigns for brands including PepsiCo, Mahindra Auto, Nerolac paints, Singapore Tourism, Milton, Intel, UB Group, Hyundai, ACC, and many more. Some of the notable campaigns he has curated include branded content for Tata Pravesh’s #DoorsOfIndia, Intel’s ‘A look inside Dharavi’ project, Mahindra XUV500’s digital launch, social media campaigns #HarGhoontMainSwag and #RiskUthaNaamBana for Pepsi and Mountain Dew to name a few.

    Before joining Logicserve Digital, he worked with Hungama Digital Services for 15 years where he played a significant role in leading the team win more than 100 metals at national as well as international awards. He has been a part of the Jury for prestigious awards like Goafest-Abbys, AdFest Pattaya and has been featured under Social Samosa’s 40under40 2019 list. 

  • NIRVIK SINGH PROMOTED TO GLOBAL COO ROLE AT GREY GROUP

    NIRVIK SINGH PROMOTED TO GLOBAL COO ROLE AT GREY GROUP

    Michael Houston, Worldwide CEO of GREY group, today announced the appointment of Nirvik Singh as Chief Operating Officer (COO) of Grey Group, a new global position.

    A thirty-year veteran of GREY group and having started his career in GREY India, Nirvik Singh has served as Chairman and CEO of Grey Group Asia Pacific, Middle East and Africa since 2016, a post he will retain, headquartered in Singapore.

    As COO, Singh will lead the development of Grey's borderless integrated marketing model; identify acquisition targets and new capabilities to enhance the agency's best-in-class offering and build its future-facing digital, social, shopper marketing and design practices.

    "For three decades, Nirvik has been a prime mover in Grey's growth and development in Asia, and most recently, in the Middle East and Africa," Michael Houston said.  "I know he will bring the same single-minded dedication and achievement to his expanded responsibilities.  He will work closely with me to broaden our reach and resources for the future."

    Singh has played an instrumental role in forging the Grey network's comprehensive offering across the regions.  His trademark business acquisitions have strengthened Grey's presence earning him widespread recognition as the key accelerator of strategic growth in multiple countries including: India, Bangladesh, Pakistan, South Korea, Philippines, Thailand and Nigeria.  Together, with a first-class management team, he has built a culture of innovation with an award-winning creative and new business performance.

    "I am looking forward to implementing Grey's global strategic plans and working with diverse talents and teams from across the different regions.  We have seen success in pulling in our collective resources for our borderless strategy, which encompasses agility and seamless creativity," Nirvik Singh said.  

    He continued, "There are ample opportunities to leverage the agency's centers of excellence and promote collaboration across all our offices.  We are always thinking of how best to serve our clients, and I am excited and motivated to be a part of this journey."

  • Himanshu Khanna Joins Resulticks as director of sales, India (West)

    Himanshu Khanna Joins Resulticks as director of sales, India (West)

    MUMBAI:  Real-time omnichannel marketing solutions provider Resulticks has announced the appointment of Himanshu Khanna as its director of sales, India (west). In his role, Khanna will spearhead Resulticks’ western India sales strategy formulation and execution, adding momentum to the company's rapid growth towards market leadership countrywide.

    “Himanshu is an experienced leader who has a strong record of developing business with his in-depth industry knowledge and a customer-centric approach,” noted Resulticks CEO and co-founder Redickaa Subrammanian. “With his global perspective and the insights that he has on the technology needs of India’s forward-thinking enterprises, we’re confident that Himanshu will be key to our growth as the solution of choice for measurable, scalable, intuitive omnichannel customer engagement.”

    Khanna brings to his new role 20 years of global leadership experience, most recently as country director, India at Sitecore where he led the digital experience platform provider’s operations, expansion, and revenue growth. His previous sales leadership experience includes business development, demand generation, and alliance management for Microsoft, SecureLink, and OCR Services Inc. across India and META.

    Commenting on his new position, Khanna said, “I am truly excited to join this exceptional team at Resulticks and contribute towards its next phase of growth. Resulticks’ engineering team has built a robust spectrum of capabilities that will excite the marketing world. Marketers are more than ready for next-generation, easy to use marketing automation software that engages customers at the individual level, delivers comprehensive insights, and empowers transformation well beyond just marketing. This is a truly world class SaaS software that will exceed the expectations of marketers everywhere.”

  • AAAI honours Madhukar Kamath with Lifetime Achievement Award 2019

    AAAI honours Madhukar Kamath with Lifetime Achievement Award 2019

    The Advertising Agencies Association of India (AAAI) honored Madhukar Kamath with this year’s AAAI Lifetime Achievement Award today in the presence of the who’s who of the advertising industry. This is the highest honour to be given to individuals in India for their outstanding contribution to the Advertising Industry. The Award, being presented annually, recognizes the individual's contribution.

    The award recognized Madhukar’s pioneering and outstanding contribution to the growth and development of the advertising industry in India. He played a vital role in transforming a traditional advertising agency into one of India’s most successful and diversified communication companies. Madhukar also played a key role in the Omnicom acquisition of the Mudra Group and the integration with the Global DDB Network. Subsequently, he facilitated the entry of Interbrand, the leading Global Brand Consultancy into India, and functioned as its Chairman.

    For his commitment to the cause of education and building talent for the marketing communications & services industry in India, Madhukar took forward the legacy of A G Krishnamurthy in building MICA and establishing it as India’s leading business School for Strategic Marketing and Communication Management. He was the Chairman of Mudra Foundation from 2003 to 2017.

    Speaking about his long journey in advertising, Mr. Madhukar Kamath said, “To join the ranks of the legends that I’ve always admired is truly humbling. AG Krishnamurthy, was the wind beneath my wings for well over a decade. I grew both personally and professionally in Mudra. From the legendary Keith Reinhard, the Chairman Emeritus of DDB Worldwide, I learnt that building on a legacy is as important as looking to create one. Over my career of four decades, as the Industry changed, as market forces changed, the very construct of operations changed, the remuneration structures changed and so on, I learnt the importance of constantly reinventing and staying relevant. I treated it like a long distance run where it was necessary to stay the course and not look at it as a sprint. Perhaps, I am blessed. Or just lucky? To have had some truly life changing opportunities come my way.”

    President of AAAI Mr. Ashish Bhasin said, “Heartiest Congratulations to Madhukar Kamath on being conferred AAAI’s Lifetime Achievement Award for his vision and passion in transforming a traditional advertising agency into one of India’s most successful and diversified communication companies and his commitment to the cause of education and building talent for the marketing communications & services industry in India. He also played a vital role in bringing together the various constituents of the advertising industry to work with unity.”

    The AAAI Lifetime Achievement Award is presented annually to an individual who has been a practitioner of advertising for twenty-five years and had been in the top management position; has been or continues to be an active participant in industry bodies and or made significant contributions in shaping the industry priorities which enabled the advertising industry to grow, prosper and  become more professionalized;  individual  known for his integrity, ethical practice and leadership qualities;  contributed to his Company/Companies growth by innovative thinking and taking them in newer directions; involved in projects of social consequence which is seen as a role model for the industry at large and had been an industry veteran.

    This award was instituted in 1988 by AAAI and some of the past winners include Subhas Ghosal, Alyque Padamsee, Mike Khanna, Piyush Pandey, Sam Balsara, Prem Mehta, Ram Sehgal and others.

  • Karan Shroff joins Unacademy as VP marketing

    Karan Shroff joins Unacademy as VP marketing

    MUMBAI: The former head of brand marketing at Xiaomi India, Karan Shroff, has moved to join educational technology start-up Unacademey as vice president marketing. In his new role, Shroff will be responsible for planning the overall marketing strategies for the brand and will be based out of its Bangalore office. 

    Shroff shared the news of his departure from Xiamoi, where he worked for more than four years, via a LinkedIn post expressing his gratitude to the team he worked with during the stint and did “tons of launches, 100s of campaigns”. 

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    He had joined Xiaomi in 2015 as senior marketing manager. He ranked up steadily and was overseeing all the campaigns pertaining to the overall image and positioning of the brand in India. He was responsible for some of the iconic campaigns like “Kiska Baja”, “Naya Note”, and also the brand’s first Guinness World Record. 

    Prior to Xiaomi, Shroff has worked with companies such as Herbalife International India Pvt Ltd, Bertelsmann, Wizcraft International Entertainment Pvt Ltd and Pixies Events.

  • Bhavana Mittal joins RPSG Group as head of media and digital

    Bhavana Mittal joins RPSG Group as head of media and digital

    MUMBAI:  Former regional head of media-South Asia Reckitt Benckiser Bhavana Mittal has joined RPSG Group as the head of media & digital. She will be based in company’s Gurgaon office.

    RPSG group comprises of a huge portfolio including renowned brands like Too Yumm!, Spencers, Nature’s Basket, and Saregama Carvaan among others.

    Mittal joins the group with over two decades of experience in the industry and has worked with a number of successful brands. She had started her career in 1998 at Saatchi & Saatchi as media executive. She has also worked in  WPP-owned media agency GroupM. She had also been associated with agencies such as Contract Advertising and Cheil Communications previously.

    Prior to her stint with RB, she worked with British drugmaker GSK for over six years.