ITV

Category: People

  • Manyavar appoints Ranveer Singh as new face of brand

    Manyavar appoints Ranveer Singh as new face of brand

    MUMBAI: Indian-wear brand Manyavar has announced the name of Bollywood actor Ranveer Singh as its new brand ambassador. As a part of the association, Ranveer Singh will be seen endorsing the brand’s latest festive collection through a slew of commercials spread across television, digital, and social media. Launching the Diwali campaign, Singh looks dapper donning Manyavar’s opulent Indian wear as he speaks about his #DiwaliWaliFeeling.

    Commenting on the association, Vedant Fashions Pvt Ltd MD Ravi Modi said, “At Manyavar, we are always in pursuit of excellence, and aim to set higher standards. So, it’s only fitting that we welcome to Manyavar the one man who has been setting new standards of excellence with every step he takes. We are delighted to have Ranveer Singh join the Manyavar family. He is an achiever, and every young Indian aspires to be like him. He is confident, proud, passionate and embodies the spirit of the modern Indian man. We are certain that, with his charm and ability to win over people, he will inspire his fans to celebrate the Indian in them more often. Manyavar looks forward to a beautiful, inspiring and exciting journey with Ranveer Singh.”

    Ranveer Singh said, “Manyavar to me comes with a sense of belonging. I am extremely happy and excited to associate with Manyavar, as it resonates with my beliefs and my roots. I am truly a proud Indian, and I endeavor to bring that into every aspect of my life. Dressing up in Indian wear is both a matter of pride and joy for me. And I want every young Indian man to feel that pride and joy when he wears Indian. I look forward to joining Manyavar in spreading this feeling of belonging.”

  • Yes Bank appoints new COO and CMO

    Yes Bank appoints new COO and CMO

    MUMBAI: YES BANK, India’s fourth largest private sector Bank has announced the appointment of Anita Pai as chief operating officer and Jasneet Bachal as chief marketing officer.

    Pai has over 29 years of rich experience in the banking and financial services sector across Retail and Corporate Operations, ATM and Branch Banking service, Customer service and Service Quality. In this critical leadership role, Anita will be responsible for Operations & Service Delivery (OSD) and Information Technology functions of the Bank. She will be responsible for establishing a nimble operations set up, backed with best in class technology platforms to deliver superior customer experience. She will also focus on augmenting systems, controls and processes to ensure a superior operational delivery proposition to all customer segments and would be responsible for operations across the Bank. She will report to the MD & CEO,
    YES BANK.

    Pai joins from ICICI Bank wherein she was designated as Senior General Manager and Head of ATM Business, Branch banking Service and Phone Banking. She has close to 20 years of experience across various functions at the ICICI Group. She has also been associated with ICICI Prudential Life Insurance Company Limited and HDFC Limited.

    Bachal is a seasoned marketing professional with over 20 years of rich experience in strategic marketing and developing solutions for different market segments across banking and media industries. Jasneet Bachal will be responsible for the overall Marketing function and will drive the brand, retail, corporate marketing and corporate communication strategy of the Bank. Jasneet will play a pivotal role in further strengthening the 'YES BANK' brand, built successfully over the last 15 years and will be instrumental in leading marketing efforts in the transformational growth phase of the Bank. She will report to the MD & CEO, YES BANK.

    In her last role, Bachal was the head of marketing, products and e-insurance at Kotak Life Insurance and was responsible for brand management, customer experience and engagement, product development and management, sales support, online business, corporate communication & CSR. Prior to that, she was with Kotak Mahindra Bank and has been associated with Kotak for over 11 years.

  • Groupe SEB India ropes in Yami Gautam as new brand ambassador

    Groupe SEB India ropes in Yami Gautam as new brand ambassador

    MUMBAI:  Groupe SEB India, ropes in Yami Gautam as a brand ambassador for their popular home brands, Maharaja Whiteline.  Yami Gautam, who has starred in blockbuster movies like Uri, Vicky Donor among others is a versatile, energetic actress who has proved her mettle in regular and offbeat cinema alike. She will be the face of the new communication campaign that will be launched around the festive season 5 October, 2019.

    Groupe SEB India is the Indian arm of Groupe SEB, a France-based global leader in small equipment segment. In 2014, the Groupe SEB acquired Maharaja Whiteline a leader in small domestic appliances in India.  A World leader in both cookware and small electrical appliances and has been delighting consumers in 120 countries. The conglomerate, Groupe SEB is a leader in cookware, mixer grinder and small equipment in the market.

    Excited to be the new face for the brands, Yami Gautam said, “I’m excited to be associated with Maharaja Whiteline, a brand that’s dedicated to bringing back familiar, much-loved flavours in the Indian kitchen. I miss my mom’s cooking when I’m travelling on shoots and I can instantly remember the special flavour of her food, so I’m looking forward to working with a brand who understands the nostalgia associated with food. ”

    Commenting on the development, Group SEB CEO Kapil Agarwal said, “We are very happy to associate with Yami Gautam, who is in perfect resonance with Maharaja Whiteline, which is leading brand in mixer grinder segment. Our Brand values of being contemporary, energetic and innovative match her Spunk, elegance and grit perfectly.  I am sure this association will prove to be mutually valuable and satisfying”.

    Maharaja is consumer centric and the concepts and innovations are based and focused upon customer needs. Maharaja Whiteline specializes in innovative, small appliances for the kitchen, home and garment care. Their product range includes Mixer Grinder, Food processor, Hand Blender, Juice extractor, Induction Cook Top, Multi cooker, Steam irons etc. It leads in the category of mixer grinder, juicer mixer grinders and room heaters. Groupe SEB expertise, in-house R&D and design, power the brands to add to the product range, which is regularly up-graded in tune with the changing consumer preferences and requirements.

  • DAN Consult ropes in Rahul Jaiswal as Principal – Ecommerce

    DAN Consult ropes in Rahul Jaiswal as Principal – Ecommerce

    MUMBAI: DAN Consult, the consulting division from the house of Dentsu Aegis Network, has roped in Rahul Jaiswal as Principal – E-commerce. Rahul will be based out of Mumbai and will report to Lalit Bhagia, CEO, DAN Consult. His chief mandate will be to help build a client-facing e-commerce consulting practice.

    Before joining DAN Consult, Rahul has driven growth for Myntra as Deputy Director – Category Marketing, Strategy & Operations, where he led brand solutions, category marketing and monetisation, and helped scale ad revenues 3X over two years. His previous stints include managing distribution strategy at Star TV and consulting engagements with Fortune 1000 clients across Europe, UK & North America.

    On his new role at DAN Consult, Rahul said, “DAN Consult is placed very well to leverage proven group synergies and bring a complete suite of new business solutions to the market. I am very excited to join DAN, realise this setup, and help businesses scale in E-commerce sector.”

    Lalit Bhagia, CEO, DAN Consult said, “Rahul’s rich experience in E-commerce will be invaluable to us. With Rahul coming on board, we look forward to helping brands, retailers and e-commerce platforms help scale their business. We already have some large clients where we are leading E-commerce strategy and growth, Rahul’s expertise here would be deeply valued. Rahul has been building brand partnerships via ad-sales and marketing, growing category revenues by multi-channel marketing interventions, and leading strategy and operations to build and monitor effective ad inventory (supply) that drives demand for ad monetization, and conversion and ROI for brands and categories.”
     

  • LimeRoad Bolsters Senior Leadership Team

    LimeRoad Bolsters Senior Leadership Team

    New Delhi: LimeRoad, India’s largest independent fashion platform recently announced its entry into offline stores and continues to execute its aggressive talent plans for 2019.  The firm has made 2 high profile appointments – Ragini Singh as Vice President for Community & Creative, and Adesh Kumar as Director Engineering effective August 2019. Ragini Singh joins LimeRoad from Cosmopolitan, Better Homes & Gardens, Goodearth and Nicobar Design Studio and Adesh Kumar from Snapdeal. With their experience of nearly two-decades across various firms, Ragini and Adesh are valuable additions to the senior leadership team at LimeRoad.

    Ragini Singh will be driving LimeRoad’s content and community while rapidly accelerating in video. Ragini started her professional journey from India Today as Jr. Designer in 1996 and brings 20+ years of experience from Cosmopolitan, India Today, Goodearth and Nicobar Design Studio. Community and content are an intrinsic part of the LimeRoad experience, and every repeat users home feed comprises completely personalised content. Ragini will play a critical role in adding video to commerce.

    Adesh Kumar makes the move to LimeRoad from Snapdeal where he gained extensive experience with building and maintaining low latency, highly available, intelligent, distributed software systems that operate to scale including witnessing the peaks of Snapdeals scale. Adesh has close to 15 years of experience and is passionate about driving excellence in customer experience via technology.

    “Delighted to have both Ragini and Adesh join us in the next phase of our journey as we drive to the next 10-20X. They both have what we treasure most here at LimeRoad. A true founder’s mentality, drive and a continuous desire to raise the bar. We are absolutely delighted to have them onboard,” said Suchi Mukherjee, Founder & CEO, LimeRoad.

    These new joinees come on the back of recent leadership hiring announcements of CFO, Pankaj Jain who joined LimeRoad after a 9-year stint as the CFO of the ibibo group, and Dr. Shashank Teotia, who joined as Senior VP for People and Talent Development earlier this year.  

  • Bikaji introduces Amitabh Bachchan as brand ambassador

    Bikaji introduces Amitabh Bachchan as brand ambassador

    MUMBAI: Bikaji Foods International Ltd has signed megastar Amitabh Bachchan as its brand ambassador. The brand-new campaign, ‘Amitji Loves Bikaji’, focuses on making the brand the preferred snacking choice for today’s generation. Mr. Bachchan will feature as the face of the brand in a multimedia campaign which will go live from the first week of October 2019.

    While conceptualising the campaign the key task was to direct youth into re-subscribing to ethnic snacking and in the process make Bikaji the cool ethnic snack brand. The aim is to widen Bikaji’s appeal among millennials and customers who prefer modern snacks over ethnic ones. Bikaji wants millennials to rediscover and celebrate their culture through everyday snacking. Growing rapidly in India and globally under the leadership of CEO and Director Deepak Agarwal, Bikaji Foods International Ltd is also looking to expand into ready-to-eat and frozen foods.

    Agarwal said: “We are delighted to welcome the entertainment industry’s most revered personality, Amitabh Bachchan aka Amitji as we fondly call him. He has a massive fan following across geographies and has an identity beyond the films, ads that he does. His mass appeal and larger-than-life image will help expand Bikaji’s boundaries. Bikaji is a favourite among Indian snack lovers and we hope to enhance the brand appeal to young people across geographies and boost distributors’ confidence.”

    Sagar Parikh, Managing Partner, 3 Brothers & Fils, communication partners, which executed the campaign and has been associated with the brand for more than three decades, said: ‘‘The campaign encourages the youth to enjoy ethnic snacking. Amitji is loved by the masses and the classes, so he’s the best choice to deliver the message in a fun and entertaining way.”

    The TVC shows Amitabh Bachchan enjoying Bikaji’s ethnic Indian snacks wherever he goes. His love for Indian snacks is underscored not just while travelling but also how he commits to sharing his Bikaji snack while, relishing every bit of it alone. He enjoys cricket or tea only with Bikaji and ends up being like a teenager when it comes to excuses to not share his Bikaji. The ‘Amitji Loves Bikaji’ campaign will help the brand expand its distribution network and encourage new channel partners to come on board and connect with the brand.

  • Menswear brand Selected Homme announces Saif Ali Khan as brand ambassador

    Menswear brand Selected Homme announces Saif Ali Khan as brand ambassador

    MUMBAI: Premium European Menswear brand Selected Homme has announced Saif Ali Khan as its brand ambassador in India. The epitome of sophistication and charisma, Saif lends himself seamlessly to the wide array of styles and silhouettes offered in the Autumn Winter 2019 collection of Selected Homme. 

    SELECTED HOMME, the authentic brand with a minimalistic expression and a clear focus on quality is powered with two distinct philosophies – BLACK Label and WHITE Label. The brand offers superior styles for the evolved customer with an impeccable sense of taste & quality. The collection appeals to fashion-conscious men who have a keen sense of personal style. SELECTED HOMME’S collection ranges from ageless classics to contemporary essentials such as ultimate streetwear denims, bespoke tailored blazers, jackets, pinstripe suits and signature footwear.

    Speaking on the announcement BESTSELLER India CEO & country head Vineet Gautam said, “Selected Homme is a brand that embodies detailed aesthetics and high quality while being at the forefront of sustainability. The premium menswear category in India is on the rise with men desiring to sharpen their personalities with bespoke styling and Selected addresses just that. We are delighted to partner with Saif Ali Khan as the unprecedented Selected Homme man and are excited to see how this relationship unravels.”

    Speaking on the partnership, Saif Ali Khan commented, “Selected Homme is an extension of my personality – sharp, under stated and striking! It’s also a brand with a soul and that makes this partnership all the more meaningful. Selected is committed to making every collection as sustainable as possible. And sustainable down to the fibre, driving positive change in the way they’re designed and sourced to create SELECTED products. I believe that’s investing in the future and I’m excited to see how our synergies merge and unfold.”

    Saif Ali Khan features in the brand’s Autumn Winter 2019 Campaign!

  • Truecaller appoints Hitesh Raj Bhagat as director of corporate communications india

    Truecaller appoints Hitesh Raj Bhagat as director of corporate communications india

    MUMBAI: Truecaller today announced the appointment of Hitesh Raj Bhagat as the Director of Corporate Communications for India. In this new role, he will be spearheading the communication and positioning strategies for the brand across the country. The strategic move is a testament to Truecaller’s rapid expansion in India and the need for vertical specific leadership roles to continue their ongoing growth trajectory. Hitesh will be based out of Truecaller’s Gurgaon office effective September 19, 2019.

    Speaking on the occasion, Hitesh Raj Bhagat, Director of Corporate Communications India, Truecaller, said, “Truecaller is a highly innovative and ambitious organisation and has been doing some incredible work in making communication simple and safe to all Indians. I am truly excited to lead the team from the communications front.”

    “India is a key market for the brand and we intend on expanding our presence and bring more relevance to our diverse Indian audience. I look forward to build Truecaller’s voice in the country further and help the brand achieve significant heights.” he added.

    Hitesh brings with him vast experience from the Indian technology journalism landscape, having spent close to a decade with The Economic Times as the Lead Technology Editor. Prior to his time with The Economic Times, he was an Associate Editor with Cyber Media for over four years and has even worked with Overdrive before this role. Having spent over 17 years in the industry, he is highly proficient with the technology sphere in the country and would help drive growth for Truecaller through his expertise.

    The communications role for Truecaller was previously led by Manan Shah, Director Marketing, Truecaller. He will now continue to focus entirely on developing Marketing and Brand Management strategies for Truecaller. In addition to building the brand, he will also take on Customer Relationship Management for Truecaller going forward.

    The company recently announced 500 million downloads for the application and over 150 million Daily Active Users globally. The Indian market accounts for over 60% of Truecaller’s user base and is continuing to increase as a pivotal sector in their expansion. By incorporating several new features and app integrations, Truecaller continues to revolutionise their user’s experience and provide them with solutions to ensure their lives are simple, safe and more efficient.      

  • Vertuals strengthens leadership team with two new hires

    Vertuals strengthens leadership team with two new hires

    MUMBAI: Vertuals, the digital content specialist unit from IdeateLabs has bolstered its team with the appointment of two industry stalwarts Rekha Rao and Sandeep Vasudevan as business heads. Based in Mumbai, they will report to the managing partner, Ajay Tripathi.

    Rao has been in the industry for more than two decades. She has adept understanding of content trends, consumer insights, IP/content management, planning and strategising, revenue modelling, P&L management, start-up incubation among others.

    Rao will spearhead the revenue generation and profitability of Vertuals, whereas Vasudevan will be responsible for introducing creative and innovative audio-visual content, with a focus on bringing technological innovation into the creative offerings, while overseeing the entire business vertical.

    Vasudevan comes with an exceptional track record of success in creating content for television and digital media. Over the span of two decades in the industry he has covered various genres and specialises in all aspects of the creative process from ideation to visual conceptualisation, show flows and structuring, scripting, shoot and post.

    On the latest development Vertuals managing partner Ajay Tripathi said, “We are delighted to have Rekha and Sandeep onboard. Vertuals is on an aggressive expansion mode. We are foraying into various new divisions in the content space such as creating OTT web series, interesting AV ads, VR films, short-form and long-form content that masters in storytelling, which is in our company’s DNA. To spearhead these operations, we were looking forward to strengthening our leadership team by getting on board the right mix of professionals from the industry. Rekha and Sandeep come with an impressive work-background that will be ensuring our growth and strengthening our foothold in the market guaranteeing enhancement in brand storytelling, innovative concepts and ideas that will help our clients in shaping their communication.”

    Rao expressed her excitement for the new role “It is fascinating for me to work with a zealous team, where creativity and innovation are inbuilt in their DNA. I will be focusing on enhancing the revenue model aligned to the company’s vision and ensuring building of various IPs. I’m keen to deliver innovative strategy, client-focused solutions and creating sustained engagement with the clients using all available tools & skill sets at Vertuals leading to better ROIs for clients with introduction of new IPs.”

    Vasudevan said, “I am excited to be a part of the sturdy and young team at Vertuals. I come with a vision to marry technology and creativity in the field of content. I believe that it’s not just about telling stories but bring innovating concepts to the table by marrying technology and creativity. Technology is constantly changing the way we consume content, and I firmly believe that how we consume content determines what content is consumed.”

  • Motorola Mobility appoints Shivam Ranjan as head of marketing for India

    Motorola Mobility appoints Shivam Ranjan as head of marketing for India

    MUMBAI: Lenovo Mobile Business Group has announced the appointment of Shivam Ranjan as the head of marketing for Motorola Mobility India Pvt Limited. In this role, he will be responsible for overall brand building, marketing and PR for Motorola.

    Ranjan has over twelve years of experience in marketing strategy, communication, and brand management and has been credited for catalysing growth at multiple organisations. Before joining Motorola, he was heading brand & marketing for Airtel Payments Bank. Prior to Airtel, Ranjan was leading various large product and brand marketing initiatives at Samsung India Electronics.

    Commenting on his appointment as head of marketing with Motorola, Shivam Ranjan said, “I am honoured to head the marketing for Motorola Mobility, the pioneers of mobile technology in the world. With a lineup of innovative products and a strong brand legacy, I am excited and look forward to contribute to Motorola’s growth story through disruptive marketing initiatives”.

    “Shivam will be responsible for sales and marketing efforts and his experience in building brands makes him a perfect fit for Motorola. Along with experience, he brings with him new age thinking and a challenger mindset. We are positive that he will help us grow in the right direction and be a key internal stakeholder for Motorola as we move towards our goal,” said Lenovo MBG, managing director and country head Prashanth Mani.