ITV

Category: People

  • Gozoop onboards Sushil Anantharaman as media director

    Gozoop onboards Sushil Anantharaman as media director

    MUMBAI: Integrated marketing agency Gozoop has onboarded Sushil Anantharaman as media director. Previously, he was associated with Hansa Cequity as the associate director.

    With over 10 years of experience in the digital media workforce, Anantharaman has a detailed understanding of media planning and buying. He has also worked with agencies like Madison, PHD, Maxus, Carat in the past.

    Anantharaman will report to Gozoop CEO & co-founder Ahmed Aftab Naqvi. He will be responsible for media strategies for mandates like EuroSchool, GNC, Ace Blend, Bisleri, 3M, Times Interact & Tata Steel, the agency said in a press statement.

    “Gozoop aligns well with my core belief that everything is constantly evolving and, we, with the aim of being a force in the digital media space, or for that matter just human beings, should also be ready to evolve and constantly keep learning. The digital-first and integrated digital approach will help us build brands and make them more visible in their landscape. Together, we look forward to creating path-breaking strategies that will be remembered by marketers and aspirants in the industry,” Anantharaman said.

    “Sushil is one of those rare professionals in our industry who comes with deep expertise and at the same time has profound humility. I am confident of our media capabilities rising to the next level under his leadership and becoming an unmatched force when coupled with our existing creative capabilities,” Naqvi added.

  • Publicis Media appoints Linu John as client lead for Hero MotoCorp unit

    Publicis Media appoints Linu John as client lead for Hero MotoCorp unit

    New Delhi : Publicis Media’s bespoke unit has named Linu John as the client lead for the Hero MotoCorp unit.

    The platform caters to integrated media offerings, that includes media planning and buying, along with providing content, analytics, and programmatic solutions for Hero MotoCorp. 

    John has 13 years of experience in the media industry, during which she has served esteemed brands like Google, Pepsi, Shell, Nissan, and Samsung, said the agency. She joined Publicis Media’s Zenith India as vice-president in April 2020.  Before joining Publicis Media, she had worked in companies like OMD, Essence, Maxus, Mediacom, Starcom, and Mindshare. 

    “Platform HMCL aims to deliver strong business outcomes and grow brand impact. Given the dynamic nature of the media environment, it will be crucial to continue driving experimental solutions backed by data, technology, and analytics to provide business outcomes,” said Zenith India CEO Jai Lala. “Known for her extensive skill sets and experience, we are confident that Linu will lead the mandate by concentrating on integrated planning, business growth of HMC, and digital transformation for HMCL.”

    John said, “Being agile in learning helps people to evolve in life and overcome difficult situations. It’s the mantra that helps me to be competitive and impactful. With the same aim, I joined the Hero MotoCorp business at Publicis Media. I look forward to expanding Platform HMCL capabilities and driving high momentum for the business.” 

  • Publicis Worldwide India hires Radhika Burman as VP – strategic planning

    Publicis Worldwide India hires Radhika Burman as VP – strategic planning

    NEW DELHI: Publicis Worldwide India has brought on Radhika Burman as vice president – strategic planning. She will be based out of New Delhi and will report into BBH-Publicis Worldwide India MD & chief strategy officer Sanjay Sharma.

    In her role, Burman will lead the strategy mandate for the New Delhi office, spearheading the strategic planning function for existing clients as well as driving growth through new business for the region. She will play a crucial role in the agency’s growth ambitions with an objective to deliver solutions driven by a well-rounded view on consumer insights that can be translated into powerful and actionable brand insights.

    Sharma said, “In today’s complex and fast changing world, our clients need strong strategic partnerships more than ever. Radhika is an exceptional strategic mind who has the experience, expertise and energy to partner our clients in providing the right solutions for today’s challenges. In the coming days I see her playing a pivotal role in driving the growth and creative agenda for Publicis Worldwide in New Delhi.”

    Burman has over 11 years of experience both on the client side as well as across network agencies. In her last role, she was manager – strategy and consumer insights at Platinum Guild International and played a central role in the strategic planning process to build the platinum jewellery business for India by effectively analysing and translating consumer and trade research into insightful strategies. Prior to that, she has worked at FCB and JWT and was part of the strategic planning team that worked on brands such as Zee, PepsiCo, Hero, and Cargill among others.

    “I am excited to be part of this new phase at Publicis, and very thrilled at the opportunity to work cohesively on an integrated communications approach to deliver growth and success for our partners,” said Burman. “The focus will be to create seamless and consistent experiences for the brands we work on, across multiple channels and touch points. Given the challenging times we are in, the need to deliver unified marketing and messaging strategies has never been stronger. Our efforts will be to give our partners just that.”

  • Mars Wrigley’s India biz elevates Varun Kandhari to director – marketing

    Mars Wrigley’s India biz elevates Varun Kandhari to director – marketing

    NEW DELHI: Multinational confectionery maker Mars Wrigley has elevated Varun Kandhari to the post of director – marketing and customer marketing for India. He has been with the organisation for seven years, is based in the Gurugram office and succeeds Yogesh Tewari.

    Kandhari joined Mars Chocolate Business in September 2014 as senior brand manager and was subsequently promoted to marketing manager – chocolates for Mars Wrigley business in October 2017.

    In his new role, he will be responsible for leading the marketing and customer marketing functions for Mars Wrigley India across all categories.

    Mars Wrigley- India general manager Kalpesh R Parmar said, “Through his tenure, Varun has played a crucial role in value creation and developing successful marketing strategies. In line with our goals to grow our business and develop our brands better, I am confident that Varun, with his energy, enthusiasm, and expertise, is the perfect lead to help us take Mars Wrigley to greater heights.”

    Before joining Mars Wrigley, Kandhari was associated with Hindustan Unilever where he managed brands like Surf Excel and Wheel.

  • GoEvals gets Kapil Arora as consulting chief technology officer

    GoEvals gets Kapil Arora as consulting chief technology officer

    NEW DELHI: HR tech company GoEvals Solutions has named information technology expert Kapil Arora as an advisor to the board and consulting chief technology officer, providing guidance to the technology office and further strengthening their leadership team.

    A seasoned IT veteran, Arora brings with him over 20 years of experience in digital platform development, engineering and creative technology solutions. As a member of the board, he will provide guidance towards product development, user experience, and engineering teams with the aim of building and delivering new digital offerings while creating more value for GoEvals’ clients.

    “Digitisation of talent and workforce practices or processes is inevitable in the current pandemic environment,” said Arora. “GoEvals has embraced new-age technology for better workforce management and alignment which is the need of the hour for most HR practitioners. I am excited to be a part of this dynamic HR transformational journey and look forward to strengthening the range of future-ready Intelligent HR solutions by GoEvals.”

    GoEvals founder & CEO Dr Gaurav Hirey said, “These are challenging times, and a lot of companies are trying to go completely digital. I am happy to have a leader like Kapil guiding the organisation on its growth trajectory and taking us to the next level by helping clients implement effective HR digitisation initiatives.”

  • Ajay Dev Singh joins MyCaptain as VP – marketing & customer acquisition

    Ajay Dev Singh joins MyCaptain as VP – marketing & customer acquisition

    NEW DELHI: India-based online learning platform MyCaptain has onboarded Ajay Dev Singh as vice president of marketing and customer acquisition.

    Prior to MyCaptain, Singh was also the head of marketing and digital strategy at Basic First learning where he spearheaded a revenue of Rs 250 crores in 18 months, and then with Reliance as the vice president of media and entertainment. His hiring comes with the appointment of VPs in other departments as well.

    MyCaptain co-founder & chief executive officer Mohammed Zeeshan said, “They join MyCaptain at an exciting time as we continue to drive our strategy forward and build deeper relationships with our customers to fulfil our purpose of helping them decide the career of their choice. The addition of these VP’s complements our team’s skills and experiences, and we are confident they will provide valuable perspectives as we continue to execute our strategy. We look forward to their contributions and are excited they chose MyCaptain.”

    An alumnus of the Indian Institute of Mass Communication, Delhi, and Institute of Management Technology, Ghaziabad, Singh has held leadership roles at Reliance ADA Group, Percept and SVG Media (now Dentsu Aegis Network).

  • Wondrlab ropes in Jateen Kore as digital head

    Wondrlab ropes in Jateen Kore as digital head

    MUMBAI: Martech start-up Wondrlab has appointed Jateen Kore as its digital head. He will be based in Mumbai and report to Wondrlab co-founder & managing partner – content platform Rakesh Hinduja.

    Kore joins from IDFC First Bank where he was the head – digital marketing. At Wondrlab, he has been tasked with setting up the digital practice and bringing forth the agency’s platform-first approach to help brands win on digital.

    “Jateen’s experience straddles the entire digital funnel; his key focus area is to apply a platform-first approach for our brands to win across social, performance marketing, influencer marketing, e-commerce and martech best practices. His diverse skill-set and deep understanding at top digital-first brands like Vodafone and IDFC First Bank will help us deliver tangible creative solutions to our client partners,” Hinduja said.

    “The opportunity to work with a dynamic start-up like Wondrlab is a great chance to augment my experience and contribute to the success of brands across categories. I completely believe in its platform-first strategy and I can contribute significantly to furthering their approach thanks to my digital-first experience. I look forward to an exciting and fruitful inning here,” Kore added.

  • Madison Media’s K Suresh Kumar succumbs to Covid2019

    Madison Media’s K Suresh Kumar succumbs to Covid2019

    MUMBAI: Madison Media Plus media director K Suresh Kumar passed away due to Covid2019 on Saturday, the media agency said in a statement. Kumar, who operated out of Madison Media’s Delhi office, had been with the company since November 2018.  

    The agency expressed condolences in a post on professional networking site LinkedIn:

    “We are shocked and saddened to share the news of our K Suresh Kumar (media director from Madison Media Delhi office) who succumbed to Covid on Saturday night.

    He has been a part of the Madison family for many years and contributed wholeheartedly to the success of Madison Media.

    May his soul rest in peace. Our heartfelt condolences to his family.”

  • MullenLowe Group elevates S Subramanyeswar as APAC chief strategy officer

    MullenLowe Group elevates S Subramanyeswar as APAC chief strategy officer

    MUMBAI: MullenLowe Group announced the elevation of S Subramanyeswar to chief strategy officer for the Asia-Pacific region. He will continue to lead strategy for brands at MullenLowe Lintas Group (India) as its group chief strategy officer.

    Subramanyeswar, better known as Subbu, joined Lowe Lintas in 2011 as national planning director, and has since led strategic initiatives for multiple brands across the clients that the group works on in India. He has spent two decades plus in advertising and marketing, having worked at Wipro, Publicis, Rediffusion Y&R, and Saatchi & Saatchi in the markets of India, US and UK. He joined Lowe Lintas in 2011.

    Subbu has been awarded ‘South Asia Planner of the Year’ for two consecutive years – 2014 and 2015 by the world-renowned Campaign magazine. He has authored and won 130+ Effectiveness awards at India Effies, APAC Effies, Tambuli, Asian Marketing Effectiveness, WARC and the globally distinguished Jay Chiat by 4A’s. He has also been on the jury of Jay Chiat, APAC Effies, AME, WARC, Tambuli and India Effies.

    Subbu is a passionate believer and practitioner of purpose-inspired brand building. His breakthrough ‘Brands to Stands’ thinking, methodology and frameworks have been adopted by many of the brands that MullenLowe Lintas Group steers in India.

    Subbu will be based in Mumbai, India, as he takes up the Asia-Pacific charge with immediate effect.

  • Abhishek Chaturvedi joins Digitas India as SVP & head of planning

    Abhishek Chaturvedi joins Digitas India as SVP & head of planning

    NEW DELHI: Publicis Groupe’s global marketing and technology services brand Digitas has appointed Abhishek Chaturvedi as senior vice president and head of planning. He will report to Digitas India chief operating officer Sonia Khurana.

    Chaturvedi is a seasoned advertising professional who has more than 18 years of experience managing key strategy related positions across leading advertising agencies. At Digitas India, he will play a vital role in assisting brands and businesses to leverage the agency’s comprehensive data, technology, creative, media and strategy capabilities and proprietary planning processes and effectively drive strategic growth and direction for the agency.

    Previously, Chaturvedi was with McCann Worldgroup as vice president. He held a similar profile at Ogilvy and Grey Group where he led planning for some of the leading brands across categories including Dabur, Marico, GSK, Colgate Palmolive, Voltas, BMW, Eicher, Hero Motocorp, Mahindra B2C & B2B, Wal-Mart, Max Life and some government and non-profit organisations.

    Khurana said, “Abhishek’s specialty in decoding consumer behaviour, understanding of brand and business will complement and strengthen our current planning function immensely. Working with him in the last couple of weeks has been an absolute pleasure. It’s reinforced that not only is he going to be a great partner to our creative teams but also to our clients. Makes me very excited and confident about the future.”

    “We are about being a ‘connected marketing agency’ and our business is about forging meaningful connections – whether it is between people, brands or businesses,” remarked Chaturvedi. “All my interactions with Sonia Khurana, Mark Mcdonald and Unny Radhakrishnan have been energising and positive. Here’s a set of people absolutely determined about creating great work and I look forward to creating some magic together.”