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Category: People

  • Zolo onboards Rishi Sharma as chief marketing officer

    Zolo onboards Rishi Sharma as chief marketing officer

    Mumbai: Homegrown co-living brand Zolo has appointed Rishi Sharma as a chief marketing officer.

    In his new role he will be responsible for strengthening the brand’s external and internal communication along with developing an overarching strategy for new vertical launches, the brand said.
    Sharma comes with over 20 years of experience in marketing. Prior to joining Zolo, Sharma was working with companies like Aditya Birla Group, Liva, and Kara. His previous stints also include Samsung India Electronics and advertising agencies like McCann, Publicis, Euro RSCG (HAVAS) as a planner.

    Welcoming Sharma on board, Zolo’s CEO & co-founder, Dr Nikhil Sikri said, “Rishi brings in new ideas and industry insights that will add to our existing strength. He will focus his attention on the Zolo-ite community, consumer journey, and expanding our customer base. With innovative ideas rooted in experience, he will lead the marketing communication team towards setting a new bar in the industry.”

    Talking about his new role, Sharma said, “Zolo has emerged as a trendsetter to redefine the way people live, work and play. In the last 12 months, the team has demonstrated unmatched integrity and credibility as they pivoted to meet the expectations and help their consumers cope with the new reality. I am looking forward to working with them to help build and consolidate their position in the industry as they expand to create new verticals in the sector.”

  • WOW Skin Science elevates Madhur Acharya as VP, e-commerce marketing

    WOW Skin Science elevates Madhur Acharya as VP, e-commerce marketing

    Mumbai: Personal care brand WOW Skin Science has elevated Madhur Acharya as vice president of e-commerce marketing.

    Acharya will be responsible for marketing strategies for e-commerce platforms, leading key account managers to ensure achievement of periodical targets, forecasting revenues, expansion to international markets, and introduction of new sub-brands under the parent company Body Cupid, the brand said in a statement.

    At his earlier stint with Forest Essentials as e-commerce manager, Madhur had played crucial role in expanding B2B business and managing key accounts like Amazon, Jabong, Nykaa, Myntra, Flipkart for the brand.

    “WOW Skin Science has always been a digital-first brand and E-commerce is an integral part of the brand universe,” said Acharya. “I am elated to be a part of this journey and happy to bring forth my area of sector expertise to amplify our business objectives. In my new role, I look forward to setting goals and aim to achieve remarkable results along with my superlative team.”

    “Madhur has demonstrated his commitment and delivered an extraordinary performance in his 2 years working with us,” said WOW Skin Science co-founder Manish Chowdhary. “I’m happy to recognize his work and give him additional responsibilities. His sharp business acumen and technical know-how make for a perfect mix to take our business goals ahead. We look forward to seeing Madhur catapult his growth along with WOW’s to a whole new level.”

  • Impresario Handmade Restaurants appoints Alexander Valladares as CMO

    Impresario Handmade Restaurants appoints Alexander Valladares as CMO

    Mumbai: Impresario Handmade Restaurants has announced the appointment of Alexander Valladares as chief marketing officer.

    In his new role, Alexander will oversee marketing activations including PR and communications, content marketing, on-ground activations, consumer marketing, and engagement for all brands under Impresario’s umbrella, the company said in a statement.

    Alexander brings with him a rich experience of over 14 years across brand building, marketing, content, intellectual property creation, and monetisation. Prior to joining Impresario, Alexander led a team of dynamic marketers as national marketing lead for Times of India’s metro supplements and Times life. He has also been associated with MTV India and FCB Ulka in past stints.

    Impresario Handmade Restaurants’ CEO & MD Riyaaz Amlani said, “We are delighted to welcome Alexander to Impresario. He is a seasoned marketing professional with a proven track record of building marketing and content-led properties and driving consumer-focused innovations. We are confident that he will use his experience to deepen Impresario’s connection with its customers and drive growth for us.”

    Alexander said, “I am thrilled to be part of the Impresario family. Coming from a media background, I’m excited about this leap into the F&B industry, and what better way to do that than with one of the most youthful and forward-thinking companies in the country. Impresario has an array of vibrant brands that are big on people, pop culture, and creating great experiences – all of the things that light me up personally and professionally – and I’m excited to bring my learnings to such a collaborative environment. I look forward to continuing to build strong communities around our brands.”

  • GroupM India elevates Atique Kazi to president – data, performance and digital products

    GroupM India elevates Atique Kazi to president – data, performance and digital products

    Mumbai: GroupM India, WPP’s media investment group, Friday elevated Atique Kazi to president – Data, Performance and Digital Products, with effect from 2 August. 

    Kazi will be based out of the agency’s Mumbai office and report to GroupM South Asia CEO Prasanth Kumar and Xaxis APAC CEO Arshan Saha. He will also be joining the conglomerate’s executive committee, the company said in a statement.

    Kazi has been a part of the GroupM family since 2013. He was integral in launching Xaxis in India before moving to Singapore to take over a regional role. He established the agency’s AI-enabled influencer marketing solution, INCA across 10 key markets.

    In his new role, Atique will continue to build on the brand’s best practices and technologies across the fields of data analytics, deep learning, process mining, performance marketing and business intelligence to create efficient, fast, and scalable value-added processes, it further said.

    Welcoming Kazi on board, Prasanth Kumar said, “At GroupM our focus is to continue evolving by offering flexible, scalable and innovative solutions. Atique joining the core team at GroupM India is the reflection of our commitment towards offering digital solutions that can create great value-add for brands in this ever-evolving market. I look forward to working closely with Atique and I am confident that he will continue to grow our digital offerings. His expertise of aiming at innovation and providing value-propositions will be key towards Digital Transformation of our clients and partners.”

    Arshan Saha said, “The scale and speed of digital transformation and the fact that India as a market has demonstrated its leadership in this area means that we need to have our best talent to fulfil this demand. Atique is one of our very best with a proven track record locally and most recently regionally in APAC where he launched and scaled GroupM’s Influencer and content arm – INCA.  Having worked with Atique for over 8 years, I can attest to his leadership, curiosity, knowledge and drive which are invaluable in defining and determining client success.”

    Before joining GroupM Kazi was a part of Yahoo! in London heading planning and strategy for emerging markets in EMEA. His career pedigree also spans The Economist, The Times Group, JVC etc over the past 18+ years.

    On his new role, Kazi said, “I am excited by this role given the scale of the opportunity to drive further growth within GroupM. I strongly believe that digital acceleration provides agility to organizations. With the support of better data, analysis, innovation, stronger performance, and result orientation we can better respond to brand challenges and accelerate their transformation journeys and help them achieve faster business outcomes. India is a market of opportunities and by leveraging GroupM’s digital expertise we can redefine the ecosystem.”

  • magicpin names Pranay Gupta as VP, growth & business development

    magicpin names Pranay Gupta as VP, growth & business development

    MUMBAI: Homegrown savings app magicpin has appointed Pranay Gupta as the new vice president of growth and business development. His appointment comes on the heels of other key strategic additions to the leadership team of magicpin. 

    Gupta will be responsible for building ecosystem partnerships for driving magicpin’s growth, the company said in a statement. 

    Gupta was the co-founder of 91 Springboard and is well-networked in the technology ecosystem. A graduate of IIM Ahmedabad and IIT-Delhi, he has decades of experience as an entrepreneur and investor.

    On his new role, Pranay Gupta stated, “magicpin is a fantastic platform that lets consumers save, while driving growth for its 150K+ merchants. I am eager to join the team and build partnerships that take magicpin’s massive savings network to many more consumers.”

    magicpin co-founder and CEO Anshoo Sharma said, “We are excited to welcome Pranay to the magicpin family. He brings a lot of experience, expertise, and valuable insights to the position, and we look forward to him playing a key role in the company’s next phase of growth.”

  • Results and Outcomes onboards Anand Chakravarthy as co-founder

    Results and Outcomes onboards Anand Chakravarthy as co-founder

    Mumbai: Newly formed ed-tech firm Results and Outcomes on Thursday announced Anand Chakravarthy as co-founder of the company. He will work alongside founder Tarun Katial to design and deliver upskilling courses focused on areas impacted by digital transformation, for working professionals, the company said in a statement.

    Anand is a digital marketing & business leader with more than two decades experience of working across brands and businesses. With his diverse set of skills, he will help scale up the offerings from the company and drive future growth, it added.

    Speaking about his new role, Anand said, “I am thrilled to be a part of this venture and glad to be doing this with Tarun. Having worked in the digital marketing ecosystem, the impact of digital disruption on businesses and people is very evident. Results & Outcomes is focused on building distinctive courses for specific cohorts of working professionals. Our focus is on offering them genuine upskilling programs, creating value for both associates and organizations alike. With an exciting portfolio of courses coming up, focused on the future of work, I am looking forward to this journey.”

    Tarun Katial commented, “Anand’s depth of experience and expertise across digital marketing and media will be very beneficial for Results and Outcome. His inclusion to the company will help us explore various avenues and build a distinctive EdTech platform, for working professionals across the industry.”

  • Clevertize brings on board Suman Mani as creative director

    Clevertize brings on board Suman Mani as creative director

    Mumbai: Clevertize, the integrated marketing agency, has appointed Suman Mani as its creative director. He moves from Cheil India where he worked as creative director, digital.

    Mani brings with him 14 years of experience in the advertising industry across various platforms – creative, design, art, and building influential brand experiences. His professional stints also include names like Dentsu Webchutney, JWT, and Hakuhudo Percept.

    Clevertize founder and CEO Sagar Nidavani said, “I am delighted to welcome Suman into the leadership team at Clevertize. As we dial up our creative abilities and drive content lead innovations, Suman will be a great fit for the same. He has done clutter-breaking creative work for some of the top brands in the country. Suman will lead our vision to transition Clevertize into a creative-led integrated marketing agency.”

    Speaking on his new role, Mani shared, “With the world now at our fingertips, integrated digital marketing solutions is the way forward for our industry. Clevertize is at the cusp of this shift and this is what excites me as I join their team. With the dynamic changes that we are experiencing in the digital space, new avenues of creative expression and digital innovations have become key driving factors and I look forward to unlocking a world of possibilities with this team of enthusiastic and eager minds. My mandate is to raise the bar and take the agency to the next level of creative existence.”

  • SUGAR Cosmetics onboards Suchit Sikaria as chief business officer

    SUGAR Cosmetics onboards Suchit Sikaria as chief business officer

    Mumbai: Beauty brand SUGAR Cosmetics has announced the appointment of Suchit Sikaria, former managing partner of Performics India, as the chief business officer to lead and handle the core direct to consumer division. With this strategic move, the brand aims to double-down on its aggressive past performance of building one of India’s fastest-growing brands in the D2C consumer space, it said in a statement.
     

    An MBA from IIM – Ahmedabad, Sikaria brings more than 14 years of leadership experience in sales, marketing, and business operations with stints at Performics India and Nokia India. He also brings an additional four years of start-up experience from his own entrepreneurial venture.

    SUGAR Cosmetics co-founder & CEO Vineeta Singh said, “We are excited to welcome Suchit Sikaria as the new Chief Business Officer for our D2C business at SUGAR Cosmetics and are eager to see the magic he creates for the brand. Over the past 6 months at SUGAR, we have aggressively been growing the team and recruiting the sharpest minds who can accelerate the brand’s trajectory – 120+ new team members, and we’re not done yet. Suchit’s deep expertise in scaling large-budget performance marketing campaigns for one of India’s largest digital advertising agencies will be pivotal to scaling the revenues 5x times in the next 3 years and further cementing the brand’s hold in the D2C market space.”

    Speaking on his new role, Sikaria said, “I am incredibly excited to start this new journey at SUGAR Cosmetics. I have been avidly following the journey of this brand and have been quite inspired by how quickly they have grown and become a cult-favourite among India’s gen Z and millennial women. I look forward to bringing in my experience of the industry and building the brand into a much larger D2C player; not just in the country, but even globally. I look forward to this new opportunity!”

    In addition to SUGAR’s international presence in the US & Russia markets, SUGAR has also recently forayed into the Middle Eastern market in an exclusive partnership with the Landmark group and will be retailing their products at Lifestyle Stores across UAE and other countries

  • 9X Media appoints Priyanka Sinha Jha as SVP & head of SpotboyE

    9X Media appoints Priyanka Sinha Jha as SVP & head of SpotboyE

    Mumbai: 9X Media has announced the appointment of Priyanka Sinha Jha as senior vice president & head of its subsidiary SpotboyE, an entertainment news portal. She will lead and mentor the editorial team and be responsible for the growth and monetisation of the portal, build alliances and partnerships across digital, print, and television platforms, it said in a statement.

    Priyanka, who is a senior media strategist and journalist, brings more than two decades of experience in creating and executing editorial strategy, content creation & curation, and striking alliances & partnerships across multiple platforms. Prior to joining 9X Media, she has worked in key positions in varied media ecosystems – from Screen, Hotstar, Star India, and Network18 to The Indian Express, Hindustan Times, and Magna Publications.

    Commenting on her appointment, Priyanka said, “I am extremely pleased to be a part of the young and vibrant team at 9X Media and am really looking forward to work under the dynamic leadership of Mr. Pradeep Guha, a trailblazer, and pioneer in the media and entertainment industry. SpotboyE is an extremely promising venture and it has always been ‘The’ destination for news about the entertainment industry. The pandemic has created disruption across all industries. It’s interesting the way people are now consuming and engaging with media and content. This new normal is here to stay. Hence creation and curation of innovative content to quickly adapt to this new normal is the need of the hour! I look forward to working with the talented team at SpotboyE and 9X Media taking it to higher levels of engagement and relevance.”

  • Fullerton India appoints Meehiir Desai as head of marketing

    Fullerton India appoints Meehiir Desai as head of marketing

    Mumbai: Fullerton India, an investment and credit company (NBFC-ICC), on Friday announced the appointment of Meehiir Desai as its head of marketing. Desai will lead the marketing and corporate communications functions of the organization and will be reporting to Fullerton India’s chief business officer Ajay Pareek, the company said.

    Desai has over 16 years of extensive experience in brand management, media outreach (digital and offline), and corporate communications. He served in companies across different domains such Fino Payments Bank, Sony Pictures Networks, Times Global Broadcasting Company, Network 18, and HDFC Bank. He resumes his corporate journey after a brief entrepreneurial stint.

    Fullerton India’s CEO & MD Shantanu Mitra said, “On behalf of the Fullerton India family, we are proud to welcome Meehiir to the team. He brings the right blend of experience to represent our Brand to our stakeholders. We are certain that he will head the Marketing and Communications division with ease and strengthen Fullerton India’s presence across the country.”

    On his appointment, Desai said, “I am delighted to join Fullerton India and excited to head the Marketing and Communication function. I look forward to supporting in strategizing, executing and contributing to the growth of the brand and the organization’s vision and values.”