ITV

Category: People

  • FoxyMoron names Keerthi Kumar as group account director-south

    FoxyMoron names Keerthi Kumar as group account director-south

    Mumbai: Digital marketing agency FoxyMoron has announced the appointment of Keerthi Kumar as group account director-south. 

    Kumar will be managing client relationships, helping the agency grow its business in the southern market, and leading the team in FoxyMoron’s Bengaluru office. He will also be working closely with teams across Zoo Media (the network that owns FoxyMoron and six other agencies) and report to FoxyMoron national head of client relationships and business head-north, Prachi Bali.

    Kumar comes with 11 years of diverse industry experience in client management, brand management, digital marketing, and digital/brand strategy.  Prior to FoxyMoron, he has had stints with HCG Cancer Hospital, Dentsu Webchutney, and Phantom Ideas.

    Welcoming Kumar on board, Prachi Bali said, “Keerthi’s strong relationships and experience in the south market will help strengthen the agency’s foothold in the region. His solid digital expertise will benefit not only FoxyMoron but the entire Zoo Media network.”

    Speaking on the appointment, Kumar said, “FoxyMoron and the Zoo Media Network are set up with a future-ready vision. With full-funnel media and creative focus, teams are well-equipped for synchronized and efficient brand communication, brand building, and digital marketing work. I’m excited to be a part of this first-of-a-kind independent media network and am looking forward to creating one of the strongest teams in the region and delivering creative excellence to marquee brands.”

  • Zomato’s Deepinder Goyal joins magicpin board

    Zomato’s Deepinder Goyal joins magicpin board

    MUMBAI: IPO-bound Zomato’s co-founder and CEO Deepinder Goyal has joined the board of magicpin, as an independent director. Founded by Anshoo Sharma & Brij Bhushan, and backed by Lightspeed Venture Partners, Waterbridge and Samsung, magicpin is a savings app that connects hyperlocal merchants and brands- both online and offline, with consumers.

    Goyal joins the existing board and advisors that consist of Lightspeed Venture Partners MD Bejul Somaia, boAt Lifestyle CEO Vivek Gambhir, and Waterbridge MD Manish Kheterpal. Since launching in 2016, the homegrown app today has over 1.5 lakh merchants on the platform, serving 50 lakh consumers across fifty cities. It has also launched the OrderHere platform that enables local merchants to set up their online store within minutes, and serve online customers. magicpin simplifies catalog creation and management for local merchants/brands and offers integrated payments and logistics from logistics providers in India including Shadowfax, Dunzo, Rapido and Loadshare.

    Speaking on joining the board, Deepinder Goyal said, “I am delighted to join the magicpin board. They are a high-quality team and I am excited about how they are being a driver of growth for local merchants across categories. I am looking forward to contributing to the company’s success.”

    magicpin co-founder and CEO Anshoo Sharma said, “We are excited about Deepinder joining our board. He brings a wealth of experience from scaling up Zomato into the tech giant it is today. We are looking forward to his guidance and mentorship as we step into our next phase of growth.”

    As lockdown measures ease across the country, magicpin is poised to scale up merchants and brands on its platform for online and in-store demand. It is already driving over $ one billion in annual revenues for its existing partners and continues to grow at a rapid pace, the company stated.

  • WOW Skin Science appoints Deepika Sabharwal Tewari as chief brand officer

    WOW Skin Science appoints Deepika Sabharwal Tewari as chief brand officer

    Mumbai: Personal care brand WOW Skin Science has roped in Deepika Sabharwal Tewari as its chief brand officer.

    Deepika will be responsible for driving brand strategy, digital content & communication, and product category for WOW Skin Science, Shaving Station, Body Cupid, and Nature Derma. She will focus on strengthening the brands in India and will drive deep consumer engagement across all channels, the brand said in a statement.

    Deepika comes with a rich blend of experience in brand building, marketing, communication, and business roles across multiple industry and consumer segments. Prior to WOW, she was associated with Tanishq as chief marketing officer where she led the e-commerce business of the jewellery brand and also managed Mia and Goldplus. Her past stints also include Ogilvy India where she was a senior business head for brands like Asian Paints, Ponds, Gujarat Tourism, and Hutch.

    “We warmly welcome Deepika to the WOW family,” said WOW Skin Science co-founder Manish Chowdhary. “With her extensive experience in building brands and consumer segments, we believe that she will truly help WOW reach the next stage of our growth journey. Rooted in Indian ethos and culture, the brand aims to bring a piece of India to every consumer in the personal care and wellness space. We are a digital-first brand that has grown across channels and markets but we believe that the best is yet to come.”

    “The essence to building a great brand and a great business is in the art of storytelling and WOW Skin Science is a great storyteller that focuses on natural & toxin-free bases and brings to everyone a sustainable approach with its product portfolio,” said Deepika. “I look forward to this journey of growth and innovation across India and the international market, paving the way for WOW Skin Science to become the global Indian brand.”

  • Croma’s chief of marketing & business development Ritesh Ghosal moves on

    Croma’s chief of marketing & business development Ritesh Ghosal moves on

    Mumbai: Tata Croma’s chief of marketing and business development Ritesh Ghosal has called it quits after six and a half years stint. He had joined the Tata consumer electronics retail chain in March 2015.

    “Yesterday I called time on Croma after an incredibly eventful six and a half years stint. met some wonderful people, built a fabulous team, made some life-long friends, learnt some life-lessons…and we also built the brand and business. Reason: my personal desire to relocate to my home base Gurgaon, ennui setting in after 6 years of doing the same thing and lack of interest in the alternative assignment offered. 90 days of seeing through open projects and I will be a free man,” Ghosal said in a LinkedIn post.

    Ghosal has 25 years of experience in building businesses and brands. An MBA from IIM Bangalore, he has 18 years of experience in leadership roles across MNCs and Indian conglomerates in the areas of brand management, advertising, consumer insight, and general management.

    He has previously worked at organisations such as Raymond, Tata Teleservices, Millward Brown, Coca Cola India, Reckitt (then Reckitt Benckiser), IMRB, and Lintas.

  • Humour Me names Joy Mohanty its chief operating officer

    Humour Me names Joy Mohanty its chief operating officer

    Mumbai: Entertainment creative agency Humour Me has announced the appointment of Joy Mohanty as its chief operating officer. He will be leading the overall creative function of the agency ahead of the firm’s expansion plans.

    He will be based in New Delhi and spearhead the expansion of the new media creative shop, the agency said in a statement.

    In a career spanning three decades in advertising, Mohanty has worked with agencies like Publicis Capital, Lowe Lintas, FCB Ulka, Bates Clarion, Leo Burnett, and Contract. He has won numerous local and international awards, including the One Show, D&AD, New York Festivals, and Goafest.

    “With Joy coming on board, we want to send a signal to all our brand partners and the marketing/ advertising ecosystem that we’re here to offer up our brand of creative audacity to the world now,” said Humour Me founder Dhruv Sachdeva. “Our plan is to build and invest in one of the most differentiated creative teams, unlike what one might find in a traditional agency set-up.”

    “We are also excited about cementing a new teaching model within Humour Me, wherein we aim to give our creative talent the edge they need by up-skilling them to serve the attention needs of today. The Donald Draper days of advertising are dead, the new creative person needs to be a Twitter ninja, an Instagram poet, plus an independent creator themselves. Humour Me is more a collective of creators wanting to serve the attention economy of today, than an agency,” Sachdeva said.

    “Humour Me is a company created for the post-internet world, one in which marketing, creativity, and tech have coalesced,” said Joy Mohanty. “Today, consumers and culture are always in beta, and so should brands and ideas be forever ready to read the signals and rewire. In this landscape, Dhruv and his team have built something unique, with an enviable list of like-minded clients. I am thrilled to be here, to add my energy to the success of Humour Me.”

  • Pidilite onboards Sudhanshu Vats as deputy managing director

    Pidilite onboards Sudhanshu Vats as deputy managing director

    Mumbai: Pidilite Industries Ltd on Thursday announced the appointment of Sudhanshu Vats as deputy managing director, effective from 1 September.

    An alumnus of IIM-Ahmedabad and NIT Kurukshetra, Vats has a rich career of 30 years spanning diverse organisations like Unilever, Castrol, Viacom18, and more recently, EPL (formerly known as Essel Propack). Sudhanshu is a Member CII National Manufacturing Council. He had served as the chairman of National Media and Entertainment Committee of CII from April 2014 to March 2020 and director & vice president of Indian Broadcasting Foundation from September 2012 to April 2020.

    “Sudhanshu is a welcome addition to Pidilite’s leadership team. His talent and experience will be of great value to Pidilite,” said Pidilite’s executive chairman M.B.Parekh.

    “I am delighted to welcome Sudhanshu to Pidilite. His varied experience and passion and energy for building a sustainable growth business will be an important asset in building the Pidilite of the future,” said Pidilite MD Bharat Puri.

    “I am deeply honoured to partner with Madhukar Parekh and Bharat Puri in the next phase of Pidilite’s journey,” said Sudhanshu Vats on his new role. “I would like to thank the Board for giving me this opportunity. Pidilite is an outstanding organization and an exemplary corporate citizen helping people from all walks of life add magic to their world with its iconic brands and pioneering technology. I am excited about working closely with the talented Pidilite team to create sustainable long-term value for all our stakeholders.”

  • Disney India’s associate director, e-commerce, Akshat Srivastava moves on

    Disney India’s associate director, e-commerce, Akshat Srivastava moves on

    Mumbai: The Walt Disney Company’s associate director, e-commerce for India, Akshat Srivastava has announced his departure from the organisation. He was based out of Disney’s Bengaluru office. Srivastava updated his LinkedIn profile to reflect the development.

    With more than 6.5 years long tenure at the company, Srivastava was responsible for the D2C and third-party e-commerce channel for Disney consumer products business in SEA, India, and MENA. 

    He had joined Disney in November 2014 as a category manager, following which he was elevated as head, e-commerce Disney consumer products India in 2017. He became head of e-commerce, South East Asia, India, and the Middle East in December 2018.

    “It’s still surreal !! Last friday after 6 and a half amazing years at Disney, I was no longer a cast member. I have just been so grateful for the people and the experiences at Disney, it has really been the ride of a lifetime. I had the best people and the best teams to share this journey and all the success, which made it even more enjoyable and it is the people I shall miss the most,” his LinkedIn post read.

    Prior to Disney, Srivastava has had stints with companies like EY, ITC, and L’Oréal.

    Srivastava has yet to share his next joining update.

  • Patanjali Ayurved onboards Anita Nayyar as COO – media & communications

    Patanjali Ayurved onboards Anita Nayyar as COO – media & communications

    MUMBAI: Patanjali Ayurved has appointed senior media, marketing and advertising professional Anita Nayyar as its chief operating officer-media and communications. Nayyar updated her LinkedIn profile to reflect the development. 

    In her last stint, Nayyar was ZEE5’s customer strategy and relationships head.

    In her expansive career spanning over two decades, Nayyar has been instrumental in driving strategic business development, client relations and creative narratives for brands across her stints at varied Indian and global firms. 

    Nayyar joined Havas in 2007 as CEO of Havas Media India. Under her leadership Havas Media in India grew and expanded its offerings as an integrated communications group. In 2018, Nayyar was promoted to CEO of Havas Media Southeast Asia on the back of an accelerated growth strategy in the region, in addition to her role as CEO of Havas Media India.

    In the past, Nayyar has played leadership roles in advertising and media agencies – Ogilvy, Lintas-Initiative Media, Mediacom, Mudra, Starcom.

  • Kimberly-Clark India names Saakshi Verma Menon as marketing director

    Kimberly-Clark India names Saakshi Verma Menon as marketing director

    Mumbai: Consumer goods company Kimberly-Clark has announced the appointment of Saakshi Verma Menon as marketing director in India.

    In her new role, Saakshi will lead the brand, digital, research, analytics & product innovation teams. She will be a part of senior leadership on the journey of transformational acceleration. Additionally, she will also be responsible for shaping a brand-building organisation in a digital-first world, the company said in a statement.

    Saakshi comes with 18 years of experience across several global brands like Colgate Palmolive, Coca-Cola, and Uber.

    “We are delighted to welcome Saakshi to our Kimberly-Clark India team,” said Kimberly-Clark India’s MD Mainak Dhar. “She brings with her a wealth of knowledge and experience to our business that will help in accelerating the transformational growth agenda we have- both in terms of our current portfolio and in future expansion plans. I look forward to her leadership in shaping a future-ready marketing organisation that will not just deliver today’s results but creates capabilities, talent, and mindset to accelerate our progress towards the exciting future we see for this business.”

    “I am delighted to join Kimberly-Clark India at this exciting point in the transformational journey of the company,” said Saakshi. “Kimberly-Clark is at the cusp of unleashing the potential of its brands in India and I am looking forward to working with the team to take India to its next phase of growth, especially in terms of creating a world-class brand-building organisation that can thrive in a digital-first world.”

  • Swiggy elevates Phani Kishan Addepalli as co-founder

    Swiggy elevates Phani Kishan Addepalli as co-founder

    Mumbai: Swiggy has elevated Phani Kishan Addepalli, its vice-president for strategy and investments to a co-founder’s role, the food delivery app’s CEO Sriharsha Majety announced in a blog post on Monday.

    This will make Phani the third Swiggy co-founder, joining the original co-founders Sriharsha Majety and Nandan Reddy. Another co-founder and chief technology officer Rahul Jaimini had exited in May 2020 to join Pesto Tech, a career accelerator startup.

    Phani’s elevation follows after the recent development of the company’s COO Vivek Sunder leaving in October. Majety will be overseeing the company’s food delivery business until they find a replacement.

    “Phani joined us very early on in 2015, and has been my fixer and go-to guy for many important problems for as long as I can remember. Over these 6 years, he’s probably had the record for setting up multiple high leverage functions from the ground up,” Majety wrote in the blog post.

    Majety said Kishan has played a key role in shaping the company’s value. “His energy, can-do attitude, and founder mentality are all goal-worthy for any Swiggster to succeed here and make a huge impact in the company’s future,” Majety wrote.

    “His approach to building new and enduring organisational capabilities (read superpowers) has always been a force multiplier for us, and I can’t wait to see him go on and take new challenges to build even more superpowers in the years to come,” Majety wrote.

    Kishan joined Swiggy in 2015 as general manager – strategy, analytics, CX & new initiatives. Prior to that, Kishan had a stint with companies like The Boston Consulting Group, ITC Limited, and Softeon.