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Category: People

  • CredAvenue onboards Karanpreet Bindra as CMO

    CredAvenue onboards Karanpreet Bindra as CMO

    Mumbai: Debt markets platform CredAvenue has brought on board former Rupeek executive Karanpreet Bindra as its chief marketing officer. He will be based out of Bangalore and report directly to Gaurav Kumar.

    In his current role, Bindra will oversee the entire gamut of digital, product and brand marketing at CredAvenue for both the enterprise and the B2C businesses.

    He will also be responsible to look after the company’s global brand strategy, digital marketing strategy and innovation, product marketing strategy, and incubation of a consumer business. As CMO, Bindra will define a digital-first path for all marketing efforts at CredAvenue, said the statement.

    “Bindra has a clear vision for the future of marketing and innovation and can build a strategic team to execute the vision at CredAvenue,” said Kumar. “He is an all-rounder veteran who also has an entrepreneurial bent and we do foresee that the team and the brand will flourish under his guidance.”

    Prior to joining CredAvenue, Bindra worked at Rupeek as head of marketing. He was also associated with Marico for close to seven years and was a group ex-pat based out of Dubai. He also had stints with Akzonobel, and Future Brands.

    As a growth specialist for over 15 years, Bindra has experience working with multiple seasoned brands ranging from FMCG, fintech, personal care, and paints across a wide geography in India and the Middle East.
     
    “This is an interesting juncture for the overall fintech space and CredAvenue in specific. The addressable market size, a global mandate, a profitable business model, the CEO’s vision, and the quality of talent within the leadership team is a great combination,” said Bindra on his new role.

  • Ants Digital appoints Ratnadeep Sharma as executive producer

    Ants Digital appoints Ratnadeep Sharma as executive producer

    Mumbai: Tech led marketing agency Ants Digital has appointed Ratnadeep Sharma (RD) as executive producer. He will be based out of the agency’s head office in Gurgaon and will oversee all video productions and operations.

    RD joins Ants Digital after working for several agencies, production houses, media publishing houses and television channels. He comes with over 10 years of experience in advertising and has produced over 2000 TVCs, television series, web commercials, AVs, viral content for over 80 leading national international clients.

    “We have been consistently scaling our presence in the digital space, and with his appointment, we will reinforce our operations in digital film production, 2D animation and motion graphics,” said Ants Digital CEO Sanjay Arora. “RD has a good understanding of video production and has vast experience in live shoots and animation, which will add immense value to our clients. We look forward to producing some great content with RD on board.”

    RD has also been the youngest member of the jury panel at many prestigious Indian and international film festivals. One of his campaigns for the online promotion of “Bahubali 2” won the DigiPub award for best brand partnership. He has worked with well-known industry brands such as JW Marriott, Dupont, BASF (Nunhems), Hewlett Packard, Coca Cola, Dominos, KFC, Accor group of hotels, adidas, among many others.  

    “Ants has been scaling its operations, and I am really excited to build and grow this further,” said Sharma on his appointment. “Videos and films are the need of the hour for brands to communicate with their target audience in a better and interesting way. The digital prowess and unique mix of service offerings of Ants will bring more value to clients now with their in-house film production facility,” he added.

  • Adloid appoints Syed Faiz Husain as director of sales

    Adloid appoints Syed Faiz Husain as director of sales

    Mumbai: Tech firm Adloid has announced the appointment of Syed Faiz Husain as director of sales. In his new role, Husain would be heading the sales department, managing P&L, and forging growth partnerships.

    An alumnus of IIM Lucknow MDP, Husain is an accomplished sales strategist with proven acumen in leading teams, instituting the sales functions, GTM & scaling businesses from the ground up, especially in the digital domain.

    “We as a company are pioneering the next phase of digital transformation, moving from digitalisation to virtualisation,” said Adloid co-founder Shorya Mahajan. “Husain’s extensive sales experience and domain knowledge across the digital landscape will add tremendous value to the growth of the company.”

    Prior to Adloid, Husain was associated with Network 18 handling the role of sales for Moneycontrol and CNBC TV18. With over 13 years of experience in the digital media landscape, he has worked with media companies such as Hindustan Times, STAR India, NDTV, The Quint and Network 18. During his career span, Husain gained expertise in digital transformation with the new-age digital landscape.

    “Adloid is one of the leading platforms in the AR space backed by robust technology and some of the brilliant minds in the industry working for it,” Husain said ton his new role. “I am excited to work with such a passionate team that has charted an unprecedented growth story for the company.” 

  • Zomato co-founder Gaurav Gupta moves on

    Zomato co-founder Gaurav Gupta moves on

    Mumbai: Gaurav Gupta, one of the key executives of food tech platform Zomato has moved on from the company.

    Gupta, who joined Zomato in 2015, was head of supply at the food delivery company. In 2018, he was elevated to the position of chief operating officer and later designated as co-founder in 2019. He had played a crucial role in the company’s landmark initial public offering (IPO).

    “I am taking a new turn in my life and will be starting a new chapter, taking a lot from this defining chapter of my life — the last 6 years at Zomato,” Gupta told executives at Zomato in an email, as per the company’s blog.

    His departure comes just days after Zomato exited its grocery delivery and nutraceutical business. The company had ventured into the nutraceutical business last year with the launch of health and fitness products.

    Zomato CEO Deepinder Goyal confirmed Gupta’s exit on Twitter. “Thank you Gaurav Gupta—the last six years have been amazing and we have come very far. There’s so much of our journey still ahead of us, and I am thankful that we have a great team and leadership to carry us forward,” he wrote.

  • JLL brings Siddharth Taparia on board as global CMO

    JLL brings Siddharth Taparia on board as global CMO

    Mumbai: Jones Lang LaSalle Inc (JLL) on Tuesday announced the appointment of Siddharth Taparia to the global role of chief marketing officer (CMO), effective immediately. He will be responsible for the company’s global marketing strategy and will oversee all marketing activities worldwide, it said.

    “As the real estate industry evolves in response to macro trends including rising capital allocations, sustainability, technology transformation and increasing commercial real estate outsourcing, Siddharth’s proven success as an innovator and strategic marketer will be instrumental in positioning JLL’s full capabilities to the market,” said JLL CEO Christian Ulbrich. “Siddharth’s background in leading commercially driven marketing teams in large, globally matrixed organisations will enable him to bring together our marketing talent across the globe to focus on our purpose of shaping the future of real estate for a better world.”

    Prior to JLL, Taparia was associated with software company SAP as senior VP and global head of corporate brand and experience marketing. Previously, he has held several leadership positions across marketing, strategy, consulting, product management, and mergers and acquisitions.

    Taparia is an accomplished author and advisor on data privacy, cloud computing and value-driven marketing. He earned a bachelor’s degree in engineering from Rajiv Gandhi Proudyogiki Vishwavidyalaya in Bhopal before moving to the US to earn his master’s degree from Texas A&M University.

    He is a member of the CMO Club and sits on the board of the CMO Council. He was named in 2018 as one of the 40 Under 40 by DMN, an organisation focused on digital and data-driven marketing.

    “JLL’s opportunity to have an outsized impact on delivering workplace flexibility and technology-enabled commercial real estate and sustainability solutions has never been greater,” said Taparia. “Marketing has a critical role to play, and I look forward to working with JLL’s leaders and marketing teams around the world to grow JLL’s brand equity and ability to connect with clients to achieve shared success.”

  • Havas Media Mumbai reports growth of 150 per cent in 2020-21

    Havas Media Mumbai reports growth of 150 per cent in 2020-21

    Mumbai: Following the strategic restructuring of Havas Media Group India’s senior management a few months ago, the agency’s Mumbai office has reported a growth of 150 per cent in 2020-21, on the back of over 15 new account wins.

    This includes ACC Cement, Ambuja Cement, ICICI Securities, De Beers Forevermark, Wai Wai, GITAM University, Dr Reddy’s, OZiva, and several others. In addition, the agency has seen tremendous growth on the back of marquee clients like Tata Motors and TVS Eurogrip and their increased media spends even in 2020. In total, Havas Media Mumbai has added a total billing of over Rs 500 crore in 2020-21, the agency shared.

    In the last fifteen months, Havas Media bolstered its senior leadership team in Mumbai. Uday Mohan took over as president & head – North & West India, which includes the Mumbai operations. In addition, Manish Sharma was elevated as executive vice president and head of the Mumbai operations. To further strengthen the strategy teams, Sanchita Roy was named Havas Media Group India strategy head.

    “Despite the market challenges, in the last 15 months we stuck to our task, defined our vision and kept investing in both our talent and product,” said Havas Group India Group CEO Rana Barua. “In 2020, Havas Media Group India has garnered a growth rate of 35 per cent (RECMA June 2020) – the highest among all media agency networks in India.”

    “Our North operations have always been extremely strong, and now it’s heartening to see the same being replicated in other markets,” said Havas Media Group India CEO Mohit Joshi. “We have seen both organic growth and won some fabulous new client wins in the West in the last 15 months resulting in unprecedented growth.”

    “We are firmly aligned to the network’s global philosophy of creating meaningful media and brands. Havas Media Group is growing the business on four pillars – product, people, pitches, and partnerships,” said Uday Mohan, who has led this unprecedented resurgence story of Havas Media in the West. “Built on the media experience [Mx] operating structure, each phase of the Mx process is powered by converged, an identity–based planning platform, which places the audience at the heart of the media planning process and capitalises on media that matters.”

  • Dentsu India 2.0 bolsters its Digital, Experiential & PR offerings with Isobar India Group

    Dentsu India 2.0 bolsters its Digital, Experiential & PR offerings with Isobar India Group

    Mumbai: Dentsu India has bolstered its Digital, Experiential and PR capabilities under the Isobar India group, comprising the creative agencies Isobar India and WATConsult, and the PR agency, Perfect Relations. Heeru Dingra, previously chief executive officer (CEO), WATConsult, will lead the group as its CEO, reporting into dentsu Creative India CEO Amit Wadhwa.

    “The group structure will see the three agencies align with Isobar’s global proposition: crafting distinctive brands and innovative experiences for a connected future,” it announced on Tuesday.

    According to the agency, the decision is part of the network’s global plan to transform into the “world’s most integrated group by 2024”. it also accelerates the market’s growth journey into dentsu India 2.0. The group will further support the delivery of Isobar’s capabilities and services from India, and the structure will promote collaboration and knowledge-sharing across the India team, embodying the Isobar spirit of “Invent, Make, Change”, it added.

    dentsu Group Inc, global CEO, creative and executive officer, Jean Lin said, “Strategically, India is one of our largest and most important markets for Isobar. Heeru joined us through the acquisition of WATConsult and has gone from strength to strength, cultivating a culture of creativity and innovation. Heeru will strengthen Isobar’s growth story, bringing together the best specialists from different creative disciplines to create the next wave of transformative experiences for our clients and in turn, accelerate our brands into the dentsu India 2.0 vision. I am certain that with Heeru at its helm, the Isobar India group will continue to grow and deliver excellence for our clients.”

    Wadhwa said, the decision is also in alignment with our global ambition of transforming into the most integrated network by 2024. “We aim to deliver the best of our offerings to clients with pathbreaking ideas and solution-led strategies, making our headway into excellence,” he added.

    On her new role, Dingra said “The Isobar India group houses some of the best agency teams in the country and I feel humbled to lead this brilliant bunch. As I take this new leap, my aim is to offer world-class integrated services and top-notch expertise that bring value to our current and future clients. People and creativity are at the core of our business, and I assure our clients will only be served with the industry’s best.” 

  • Concept PR appoints Monish Ghatalia as head of digital strategy

    Concept PR appoints Monish Ghatalia as head of digital strategy

    Mumbai: Concept Communication Group-backed Concept Public Relations on Monday announced the appointment of Monish Ghatalia as head of digital strategy.

    Ghatalia specialises in digital marketing, deep digital transformation and digital PR given his past experience and knowledge of communications, data analytics, technology and brands. He is part of the senior leadership team at Concept. Currently, he is working across all key clients of Concept Group to scale their presence using a synergistic approach between PR and digital communications. 

    “In the digital age, the convergence of public relations, traditional media and social media is causing lines to be crossed or at least blurred. Concept PR is working towards creating better outcomes for our clients by constantly adopting the best of digital practices,” said Concept PR director and CEO Ashish Jalan. “Ghatalia’s induction to the team and his domain knowledge adds to our resolve to help businesses drive the value that this convergence has to offer. His role will be critical in this growth story and we welcome him to be a part of this dynamic team.”

    “Ghatalia has a stellar track record and his astute business acumen in identifying and converting digital marketing opportunities into unique creative solutions will help unlock value for our clients,” stated Concept Group chairman and MD Vivek Suchanti. “We are already seeing the results with his experience in driving actionable, measurable digital outcomes for many of our client mandates.”

    “I have followed Concept’s growth since my first job at the age of 17 at Concept,” said Ghatalia. “All these years, I have been an entrepreneur and marketing expert, but now I am back to where I learned everything. Bringing digital transformation, building brands digitally and digital growth hacks that drive customer acquisition – are things that drive me. It is deeply satisfying and I am looking forward to it.”

  • Heads Up For Tails appoints Swati Mohan as CBO

    Heads Up For Tails appoints Swati Mohan as CBO

    Mumbai: D2C pet care company Heads Up For Tails (HUFT) has announced the appointment of Swati Mohan as chief business officer (CBO).

    Mohan brings with her rich experience of over two decades across media & entertainment, tech and advertising. At HUFT, she will be responsible for scaling growth for the company across levers of brand & marketing, tech advancements, growth partnerships and product innovation, said the statement.

    “Mohan is a seasoned professional with a two-decade-long track record as a proven leader and has driven profitable growth in large, multi-channel consumer businesses. She brings significant experience in growing brands, improving operating performance and customer experience and delivering results,” said HUFT founder Rashi Sanon. “Under her leadership, we aim at building a stronger tech platform for all the needs of pets at every stage of their life.”

    In her most recent role, Mohan was with Netflix as head of marketing and was part of the core leadership team in the first three years of operation of the streaming platform in India. Prior to Netflix, she was associated with National Geographic and Fox Networks Group as country head for over six years. Her previous stints include companies including Group M, O&M, FBC Media, and Endemol.

    An award-winning leader, Mohan has many accolades to her name such as The Economic Times 40 under Forty (2019), CMO for Growth (2020), and Impact Women to watch out for (2018).

    “After years of building and scaling global media businesses, I am excited about this leap into the pet care industry; one that is projected to reach over $ two billion over the coming years,” Mohan said. “I look forward to integrating this vision into the next phase of growth where we shall infuse tech & personalisation, e-commerce, content, and community to build out both the brand and business as the go-to platform for any and every pet parent need.”

  • ProfitWheel brings in Aman Khanna as co-founder

    ProfitWheel brings in Aman Khanna as co-founder

    Mumbai: The SaaS startup ProfitWheel has launched its US operations and has brought in Aman Khanna as co-founder. He joins the company after a seven-year stint and will work closely with ProfitWheel co-founder Vivek Bhargava.

    Khanna has been involved in the company’s US operations since its inception and hitherto existence in stealth mode. He has spent his career in digital advertising in corporate America. 

    Previously, he has worked at iProspect, Boston, before moving to Yahoo! into a management role. He continued with his leadership positions at firms such as Adelphic Mobile and Visual IQ, before joining Nielsen.

    “Aman is the perfect partner to lead the US operations with his rich product and market experience,” said Bhargava. “Under his leadership, we are looking at growing our sales, customer success and product teams in the Americas as well as globally.”

    “These are interesting times for the adtech/martech ecosystem. As we enter a cookieless era, businesses will need to reinvent themselves in search of newer technologies that avoid the decaying tech stack,” said Khanna. “Our technology platforms are built to help service customers across the globe, industries, and business segments. As we venture into the US market, our vision is to help our clients expand globally through our products.”