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Category: People

  • Sumeer Mathur appointed as national planning head & managing partner, Havas Worldwide (Creative) India

    Sumeer Mathur appointed as national planning head & managing partner, Havas Worldwide (Creative) India

    Mumbai: Havas Group India has announced the appointment of Sumeer Mathur as national planning head and managing partner, Havas Worldwide India – the creative agency of the group, with immediate effect. He will be based out of the Gurugram office and report to Havas Group India group CEO Rana Barua.

    “The meaningful difference we make to our client’s business through our differentiated products, digital-led strategic solutions and engaging storytelling, is what led us to the top league in the industry. Sumeer will drive this further,” stated Havas Group India chairman and chief creative officer Bobby Pawar. “Throughout his career, Sumeer has worked with strong business teams, delivering tangible business results. His keen interest in understanding what drives culture, what motivates consumers, and how digital technologies are reshaping brand interactions will add a tremendous value to our strategic planning function.”

    Mathur will be partnering Havas Worldwide (Creative) managing director Manas Lahiri and Havas Worldwide (Creative) ED and NCD Ravinder Siwach to scale up the agency further, collaborate with key clients including Reckitt, Citroën, Dabur, Suzuki, William Grant, Tata and Harman (JBL) among many others, and drive the strategic planning vision and expertise at Havas Creative India, said the statement.

    He will also collaborate closely with Havas Worldwide’s chief client officer and head of group integration Arindam Sengupta, and Havas CX EVP and business head Prashant Tekwani to drive the group’s vision of integration and CX. In addition, Mathur will also join forces with the entire senior leadership of the group companies of Havas Group to help drive the integration across the network.

    “We need to now build a strong integrated leadership team that aggressively takes this growth mandate ahead. With Sumeer, Manas, Ravinder, Arindam, Prashant, Geet and all the other leaders forming the core team, it will further fuel our growth and empower us to deliver meaningful, ROI-centric marketing solutions for our clients,” said Rana Barua.  

    Mathur has worked across industries such as FMCG, telecom, automobiles, foods for some of India’s leading brands including Royal Enfield, Bira, Mother Dairy, Airtel, Unilever’s Fair & Lovely, Clinic All Clear, Cadbury and many more. Over the years, he has had successful stints at leading agencies such as DDB Mudra Group, JWT, Rediffusion Y&R, Contract and Lowe Lintas. His last stint was at Edelman as SVP, national planning and strategy head.

    “Havas Creative’s philosophy of meaningful brands is ahead of the curve in its understanding of the forces that shape consumer attitudes and behaviour in the world today. I look forward to leveraging this for our clients across categories,” said Sumeer Mathur on his new role.

  • FarEye appoints Manoj Rathi as chief financial officer

    FarEye appoints Manoj Rathi as chief financial officer

    Mumbai: FarEye, a global SaaS platform transforming last-mile deliveries, has announced the appointment of Manoj Rathi as its chief financial officer. 

    Rathi brings over 27 years of experience in leadership roles at Genpact, Grofers, BirlaSoft, DXC Technology, NIIT, etc and was recently associated with Dalmia-OCL.

    He has been involved in several M&A transactions & integration and spearheaded finance transformation, process re-engineering & digitisation initiatives. He has built ‘high-performance’ teams across the globe and driven excellence by enabling, empowering and motivating team members towards achieving optimal results. 

    Rathi has worked in the IT services space for almost 20 years, as well as  e-commerce and manufacturing sectors with Indian & foreign multinationals managing the global finance, taxation, legal and secretarial functions. 

    “I am delighted to welcome Manoj to the FarEye management team. He is a seasoned leader and brings remarkable experience with a proven track record of results-driven leadership. His appointment will contribute to our next phase of expansion, pushing our mission to make logistics better for everyone,” said FarEye CEO and co-founder Kushal Nahata.

    Rathi’s appointment comes at a time when FarEye is expanding its business across the globe. The company plans to increase its strength by over 1,000 in the coming year, said the statement.

    Speaking about his appointment Manoj Rathi said, “I look forward to working with FarEye’s team to actualise their vision and take it to the next level of excellence.I am quite confident that we can develop and execute new plans to drive the company’s growth to new highs.”

  • Plix brings in Krithika Sriram as chief growth officer

    Plix brings in Krithika Sriram as chief growth officer

    Mumbai: Plant-based nutrition brand Plix has announced the onboarding of Krithika Sriram as chief growth officer. 

    In this role, Sriram will spearhead growth, drive the go-to-market strategy for new product lines, extension into new categories, and expansion into international markets. 

    “It is great to have Sriram on board as the chief growth officer of Plix. Her expertise in the development of business strategy, consumer-centric brand building & brand development, and revenue initiatives is going to help us drive forward the vision for Plix in the years ahead,” said Plix co-founder Akash Zaveri. “At Plix, our vision is to bring clean, plant-based food to every table, launch innovative products as well as enter new markets in the times to come. This and the fact that Sriram believes in the same tenets that Plix does as a brand will enable us to achieve and exceed the goals for the times ahead with her on board.”

    Sriram was last associated with Zee Network, where she was held the post of marketing head.

    “I derive immense satisfaction from helping new age consumer brands grow their base exponentially and expand into high potential markets, address consumer demand through a pioneering product portfolio and engage the consumers deeply with a holistic communication approach,” Sriram said on her new role. “Plix is ushering in a Plant-based revolution by enabling consumers to transition to a healthy, green, clean lifestyle. There is a great need for such sustainable, green and healthy nutrition products all over the world today. Environmental sustainability, access to clean nutrition, and good healthcare are causes close to my heart.”

  • Achint Setia named marketing & social comm business head at Myntra

    Achint Setia named marketing & social comm business head at Myntra

    Mumbai: Flipkart-owned fashion e-commerce platform Myntra has promoted Achint Setia to the position of marketing and social commerce business head. He was previously the VP and business head – social commerce at the fashion portal.

    In his new role, Setia will be responsible for building Myntra brand, loyalty program (Insider), user growth, content-led commerce, and Live commerce businesses.

    “Starting another new chapter at Myntra helping people look good and feel good! Thanks to my teams, mentors and well wishers,” Setia said in a LinkedIn post, announcing his new role.

    Setia is a business building expertise in consumer tech and media with cross-functional experience across marketing, operations, strategy, content, product development, and analytics.

    He joined Myntra as VP of marketing in 2018 and led brand, sale events, digital and performance marketing in that role. He conceptualised, launched and scaled the Myntra loyalty programme (Insider) and the venture into content to commerce play (Myntra Studio).

    Before joining Myntra, he worked with companies like McKinsey & Co, Microsoft R&D, and Viacom18 Media.  

  • Grapes appoints Partha Sengupta as creative director

    Grapes appoints Partha Sengupta as creative director

    Mumbai: Integrated marketing agency Grapes has announced the appointment of Partha Sengupta as creative director. He will be based out of the agency’s Delhi office and will report to the chief operating officer and strategy head Shradha Agarwal.

    In this role, Sengupta will be responsible for the agency’s creative output for brands. He will supervise the creative teams, assist in campaign conceptualisation, and will overlook art and creative teams, respectively.  

    Prior to this, Sengupta was associated with Wunderman Thompson as a senior creative director for more than three years. He has been instrumental in conceptualising campaigns of several brands.

    “We are pleased to welcome Partha to the team. He comes with years of creative experience in the advertising fraternity and is a great asset to us as he holds impeccable expertise in conceptualising and executing creative ideas for brands,” said Shradha Agarwal. “I am confident that he will continue to be an amazing leader, he brings not just the experience but the kind of enthusiasm and passion he entails has inspired us. I am sure he will deliver astonishing work, and I could see an exciting time for the agency.”

    In his 13 years of advertising experience, Sengupta has worked on brands like Coke, TATA, Pepsico, Reckitt Benckiser, Nestle, Aircel, Uninor, to name a few. After graduating from the National Institute Of Design, he had worked in agencies like McCann Worldgroup, Rediffusion DY&R, and J Walter & Thompson, Havas worldwide.

    “Advertising gives me the scope to solve problems for brands through design, art, and creative strategy. I look forward to working with the teams and assisting them to deliver creative solutions for our clients,” said Partha Sengupta on his new role.

  • Ankur Madan named as COO and co-founder at Chargeup

    Ankur Madan named as COO and co-founder at Chargeup

    Mumbai: Chargeup, the homegrown battery-swapping network for e-rickshaws, has announced the joining of Ankur Madan as COO and co-founder of the company.

    At Chargeup, Madan will head operations and technology and lead the company’s product strategy, said the statement.

    Madan has over 15 years of market experience in multiple industries and is proficient in building businesses from scratch. Prior to Chargeup, he held key positions in Ubico Networks, Bharti Airtel, Haier Appliances, and Spectra.

    “Ankur is vastly experienced in product strategy and development, and managing various commercial aspects in the customer as well as business-facing arenas. With his expertise, I foresee Chargeup moving faster towards its next step of product development and market expansion across India,” said Chargeup CEO and co-founder Varun Goenka. “We are aiming to leverage best-in-class technologies to constantly improve our battery services, and Ankur’s joining augurs well for our plans on this front as well.”

    Madan has a bachelor’s degree in information technology with a master’s in management from the London School of Economics. He has also studied ‘design thinking and innovation’ as part of the MIT Sloan Executive Education programme.

    Chargeup is an advanced technology-driven solution provider that offers Battery as a Service (BaaS) support to EV drivers in India. By facilitating easy battery swapping, Chargeup is enabling electric two and three-wheeler drivers to overcome range anxiety through standardised battery technology and robust execution capabilities, said the statement. 

  • Jaydeep Shah joins Sebamed as VP & marketing head

    Jaydeep Shah joins Sebamed as VP & marketing head

    Mumbai: Jaydeep Shah has joined Sebamed India as vice president and chief marketing head. In this role, he will lead marketing for its consumer business across categories.

    Shah is a seasoned brand and marketing professional who brings expertise on defining category and brand strategy, new product and communication development, category creation, re-defining brand architecture and portfolio play, building purposeful brands, digital and e-commerce. 

    Shah’s last stint was with Unilever, where he handled multiple roles in home and personal care categories. He was part of the global marketing team for Unilever’s fabric conditioners brand Comfort and served as lead strategy for the brand across South East Asia markets.

    At Unilever, he worked on renowned brands like Rin, Fair & Lovely (now Glow & Lovely), Vim, Domex and Comfort spanning across South Asia and global markets.

    Prior to Unilever, Shah was associated with Ceat Tyres in various sales and marketing roles.

  • Apis India brings in Sharad Vatss as marketing & sales head

    Apis India brings in Sharad Vatss as marketing & sales head

    Mumbai: Apis India Ltd has brought Sharad Vatss on board as national head of sales and marketing. 

    The company has announced this key organisational change to generate more synergies in the business as it plans to expand further, said the statement. “In this role, Vatss will be responsible for driving connected marketing and sales at the company,” it added.

    An MBA in marketing, Vatss has over 22 years of experience in sales, strategy designing and marketing. His expertise lies in driving breakthrough growth for a business. In the past, he held senior leadership roles with brands of PepsiCo. His last assignment was of vice president of sales, where he was responsible for driving sales and distribution for India operations of brands like Tropicana juices, Gatorade Sports drink, Lipton Ice Tea and others with the capacity of national sales head.

    “Apis India has created a name for itself in the FMCG industry through its amazing value proposition, a strong leadership team and extremely talented employees,” said Sharad Vatss. “I am thrilled to join the Apis team in a role that combines my background and experience solving complex problems related to sales and marketing and expanding client relationships. ”

  • Mindshare onboards Prashant Nandan as digital lead for North & East

    Mindshare onboards Prashant Nandan as digital lead for North & East

    Mumbai: GroupM’s flagship agency Mindshare on Wednesday announced the onboarding of Prashant Nandan as digital lead for the North and East region. He will be based out of Gurgaon and will report to Mindshare India senior vice president – North and East Ruchi Mathur and Mindshare South Asia digital head Gopa Menon.

    In his new position, Nandan will be responsible for digital strategic direction and leadership within the digital group to deliver the most effective and innovative communications plans. His role will focus on building a high-growth business and driving revenue strategy for Mindshare India, said the statement.

    The appointment is key to Mindshare as digital is on the rise and this will help the agency to achieve higher levels of business performance, innovation, and digital solution-led strategies for the clients.  “The shape of our business is changing. While we continue to partner with our existing clients in their transformation journeys, we are also seeking new clients from the brand new world,” commented Ruchi Mathur. “Prashant with his experience and passion will play a key role in driving this new, seamless and good growth narrative for us. Extremely excited to have him on board and look forward to getting into 2022 with a bang.”

    “Prashant comes with diverse experience in digital marketing, media planning and trading. He will play an important role in driving the digital growth for Mindshare North and East,” said Gopa Menon. “As Mindshare now re-orients its business around the pillars of Acceleration, Outcome and Good Growth, I am looking forward to working with him to shape the continued phase of growth and transformation for our clients.”

    Nandan comes with over 13 years of extensive industry experience in multiple strategic roles. Before joining Mindshare, he was associated with dentsu International as VP – digital trading and buying.

    “I am incredibly thrilled and happy to be part of the Mindshare family and take it to greater heights with the combination of media, data, commerce and technology,” said Prashant Nandan on his new assignment. “It is critical to map, plan and build the right tools of communication in this ever-evolving digital space for our clients to thrive into the future. I look for to building on Mindshare’s reputation of delivering the best results for its clients.”

  • LML appoints Partha Choudhary as COO

    LML appoints Partha Choudhary as COO

    Mumbai: Two-wheeler manufacturer LML on Tuesday announced the appointment of e-mobility expert Partha Choudhary as its chief operating officer (COO). Choudhary was previously associated with LML as sales and marketing head between 2006 and 2017. 

    In this new role, Choudhary is tasked with the rapid expansion of the brand in the national and international markets. As COO, he will be responsible for leading the operations functions at a time of major business growth and transformation. Hoping to further promote the growth of the LML brand, Choudhary will spearhead new initiatives as part of his role in ensuring that LML is a leading force in every aspect of e-mobility, said the company in a statement.

    The announcement comes as LML is gearing up to make a series of strategic developments in the EV space with a mission to hit the Indian and global markets with its highly innovative products. “We are thrilled to welcome Choudhary at such a dynamic time as our brand is being reinvigorated to capture the phenomenal growth opportunity ahead in the global EV industry,” said LML CEO and MD Yogesh Bhatia. “His flair for driving innovation and scaling high growth will help us deliver game-changing solutions to catalyse the EV industry. He is well acquainted with the working culture of global brands, which puts him in the right position to take charge of strengthening LML’s position as the market leader.”

    In his previous stints, Choudhary has successfully led the growth of Hero Lectro (a division of Hero Cycles Ltd), Yamaha, 22 Kymco, and Nilkamal Plastics.

    “I’m looking forward to returning to LML because I sense a genuine ambition led by Dr Bhatia. This is backed by my long-standing personal connection to the brand because I worked here for over a decade,” said Partha Choudhary on his new assignment. “With the world’s growing need for all manner of mobility solutions, e-mobility is the ideal solution for our future and we are confident to set up new dimensions to the EV revolution globally.”