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Category: People

  • Mosaic Wellness onboards Abhinav Mohan as chief business officer

    Mosaic Wellness onboards Abhinav Mohan as chief business officer

    Mumbai: Mosaic Wellness, a health & wellness start-up running digital health clinic platforms Man Matters and Bodywise, has strengthened its leadership team with the appointment of Abhinav Mohan as chief business officer. 

    In this role, Mohan will head all categories and brand marketing and work closely with co-founder and CEO Revant Bhate, said the statement.

    “We are thrilled to welcome Abhinav to our core leadership team,” said Bhate. “Given his rich experience in scaling consumer first propositions with InMobi and Glance, we are looking forward to leveraging his leadership skills in navigating the next phase in our growth journey across categories and propositions.”  

    Mohan brings with him over 10 years of experience in building and scaling technology businesses. In his previous stint as VP and GM of monetisation at Glance (part of InMobi Group), he was helping brands connect with their audience and have personalized conversations with them through AI-enabled digital platforms. 

    In his previous roles at InMobi, he has also worked on consumer insights, performance marketing and innovative data solutions across both ad-tech and mar-tech. 

    “Having spent the last few years in the consumer tech world, I have witnessed the transformative power of technology on consumer businesses,” commented Abhinav Mohan. “It’s super exciting to see how Mosaic Wellness, with its technology-first approach, has been able to scale its digital health platform through consultations and I am looking forward to helping them disrupt the health and wellness industry.”

  • Publicis India appoints Amaresh Godbole as CEO – digital tech business

    Publicis India appoints Amaresh Godbole as CEO – digital tech business

    Mumbai: Publicis Groupe India on Wednesday announced the appointment of Amaresh Godbole as CEO of digital technology business. In this role, Godbole will be leading the digital experience and technology agencies Digitas India and Indigo Consulting. He will also be responsible for scaling up the Publicis Commerce D2C offering.

    The role will report to Publicis Groupe South Asia CEO Anupriya Acharya and both Digitas India CEO Unny Radhakrishnan and Indigo Consulting MD Jose Leon will work closely with Godbole, said the company in a statement.

    “The last two years have seen an acceleration in technology adoption and companies across sectors are grappling with the need to deliver more contemporary customer experiences and improve critical business processes,” remarked Anupriya Acharya. “We have an opportunity to accelerate further our unique digital technology offerings in India and unlock new avenues, bringing in exponential growth for clients. In Amaresh, we have someone who deeply understands the Publicis way of working and also brings an outside-in view of technology trends and the wider industry from his time with Google.”

    Prior to this, Godbole was associated with Google India as head of creative and capability, and he also has a history of over a decade with Publicis Groupe where his last role was Digitas India CEO.

    “In Digitas, Indigo Consulting and the Publicis Commerce teams, the group has formidable technology transformation offerings. I hope to use the unique vantage point this role offers to find synergies and reimagine our combined go-to-market strategy in light of emerging client segments and technology opportunities such as Web3 and D2C,” said Godbole. “The group’s Power of One approach will ensure we can offer these capabilities to all Publicis Groupe clients in India. On a personal note, Publicis Groupe has been like a second home for me and I’m excited to be back amongst people I’ve known and respected for a long time.”

  • Spinny onboards Suvid Bajaj as head of marketing

    Spinny onboards Suvid Bajaj as head of marketing

    Mumbai: Spinny, the retailing platform for pre-owned cars has brought Suvid Bajaj on board as head of marketing. 

    Under Bajaj’s leadership, the marketing vertical will focus on strategic business expansion, elevating brand awareness, driving brand adoption in a sustainable way & continuing to grow Spinny’s credentials as an industry thought leader, said the statement.

    “We welcome Suvid on board to build brand Spinny by driving meaningful initiatives for us with his deep understanding of the market and the mindset of young India,” said Spinny founder and CEO Niraj Singh. “We are confident that his clear thinking will add value in Spinny’s endeavor to be the most trusted consumer brand and in growing the business as we expand across the country.’’

    Bajaj is armed with over 20 years of multi-country and multi-category experience in marketing, sales and consulting. Leveraging his in-depth understanding of business delivery, communication development, delivering innovative plans, display and native platforms he has built his forte in successfully delivering business-marketing conversions.

    Prior to joining Spinny, Bajaj held the position of CMO at Udaan.com where he led marketing for all of Udaan’s B2C and B2B verticals. In his earlier stints, he has worked with ITC, PepsiCo, Reckitt and GSK in various sales and marketing roles.

    “The focus on quality and customer experience is deeply embedded in the Spinny system and this gels deeply with my value system as a marketer,” said Suvid Bajaj on his new role. “I look forward to working with teams across the board to drive the company’s vision to make car ownership simple, accessible and delightful for every Indian household.” 

  • Amit Misra elevated to CEO of MSL South East Asia

    Amit Misra elevated to CEO of MSL South East Asia

    Mumbai: Publicis Groupe on Tuesday announced the appointment of Amit Misra as chief executive officer, MSL South East Asia, in addition to his current role as CEO, MSL South Asia.

    As part of his expanded responsibilities, Misra will drive MSL’s growth in the South East Asia markets, leading a team of 100 colleagues across Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines, along with 450 colleagues across 8 offices in South Asia. The elevation is in line with Publicis Groupe’s vision of fostering entrepreneurship within the Group’s strategic priorities, said the agency in a statement.  

    Misra, who has steered MSL India for more than eight years, will work to drive Publicis Groupe’s Power of One solutions in the South East Asian markets.

    “Amit has taken MSL to greater heights year on year in India and South Asia. Amit leading the mandate for two regions will further leverage the Publicis Groupe’s Power of One model, with MSL being a true powerhouse offering scale and depth of services to our clients. I have no doubt that MSL South East Asia will reach unprecedented heights with Amit’s leadership,” said Amrita Randhawa speaking on the appointment.

    Misra joined MSL India in 2013 and took over the India operations as CEO in 2015. Under his leadership, MSL India became a key contributor to Publicis South Asia’s growth, doubling revenues and emerging as the most awarded PR firm in India with 15 Agency of the Year wins, according to the agency. MSL India’s strong growth in recent years has been driven by its integrated communications offerings and it will continue to be the focus of the business under Misra’s leadership in South East Asia, it said.

    “I am thrilled to have Amit join the APAC region in his expanded role,” said Margaret Key. “A respected industry leader, he has a deep understanding of these markets and has a proven track record of innovation and growth in the region. With his appointment, two strategic geographies in Asia have come together thereby unlocking incredible opportunities for MSL. I look forward to working closely with him.”

    “At MSL, we get together the best of technology, content, creativity and digital prowess to deliver transformative ideas for our clients. MSL’s journey in South Asia over the last few years has been enriching and exhilarating at the same time and I look forward to taking my learnings to the expanded role,” stated Amit Misra. “This is a tremendous opportunity to create interesting synergies across geographies from the perspective of our clients and talent and I remain excited about our growth in Asia.”

  • Do Your Thng brings in Proteek Dey as business head

    Do Your Thng brings in Proteek Dey as business head

    Mumbai: Do Your Thng (DYT), a creator-first tech platform has brought Proteek Dey on board as business head. 

    In this role, Dey will shoulder the responsibility for all post-sale relationships and the delivery of all DYT services, said the statement.

    He brings more than 17 years of experience in digital and integrated communication for marketing and advertising companies, implementing creative solutions and managing teams that drive revenue growth.

    “I am excited and delighted to welcome Proteek. He brings a proven track record of scaling client-focused marketing services and improving customer satisfaction,” said DYT founder and CEO Ankit Agarwal. “Combining it with his extensive knowledge of digital strategy, planning, advertising, and mobile marketing, he makes an incredible addition to the team to strengthen adoption and retention and ensure brands get the most out of our platform.”

    Most recently, Dey was with RF Thunder India as SVP – digital. His previous professional stints include companies like Zeno Group, Starcom and Performics, Publicis Media, Isobar, Zenith Media, Uninor, BC Web Wise, and Hungama.

    “There is tremendous disruption occurring in the influencer marketing niche, and DYT is in the unique position to help brands tap into it. But to achieve new heights of success, we need to effectively scale our post-sales processes,” commented DYT co-founder and chief growth officer Hemant Dua. “I am confident that Proteek’s experience and deep understanding will help the team deliver just that.”

    “I am super thrilled to join DYT on its amazing journey and become a partner of growth and transformation, not just for our clients but the creators as well,” said Proteek Dey. “I have been following Do Your Thng ever since its inception, so I am extremely pleased to be a part of it at this exciting stage of its growth.”

  • Former chairman of Turkish Airlines Ilker Ayci named Air India CEO

    Former chairman of Turkish Airlines Ilker Ayci named Air India CEO

    New Delhi: Tata Sons on Monday announced the onboarding of former chairman of Turkish Airlines Ilker Ayci as chief executive officer and managing director of Air India. He will assume his responsibilities on or before 1 April, Tata Sons said.

    “The board after due deliberations approved the appointment of Ilker Ayci as the CEO & MD of Air India. This appointment is subject to requisite regulatory approvals,” Tata Sons said in a press statement.

    The Air India board met on Monday to approve the candidature of Ilker Ayci. Tata Sons chairman N Chandrasekaran was a special invitee to this board meeting.

    “Ilker is an aviation industry leader who led Turkish Airlines to its current success during his tenure there. We are delighted to welcome Ilker to the Tata Group where he would lead Air India into the new era,” said N Chandrasekaran on Ayci’s appointment.

    Recently, Tata Group has officially taken over Air India from the government. Tata Sons is the holding company of the business conglomerate.

    “I am delighted and honored to accept the privilege of leading an iconic airline and to join the Tata Group,” Ayci said. “Working closely with my colleagues at Air India and the leadership of the Tata Group, we will utilise the strong heritage of Air India to make it one of the best airlines in the world with a uniquely superior flying experience that reflects Indian warmth and hospitality.”

  • FCB Interface appoints Aditi Patwardhan as chief strategy officer

    FCB Interface appoints Aditi Patwardhan as chief strategy officer

    Mumbai: FCB Interface has announced the appointment of Aditi Patwardhan as the chief strategy officer, as a part of the agency’s reorganisation towards becoming future ready and providing strategic partnership to its clients. She will be based out of the Mumbai office.

    In her role, Patwardhan will be leading the strategy mandate to drive the next level of growth for the agency, said the statement.

    “With Aditi on board, I look forward to some scintillating work emanating from razor-sharp strategy,” stated FCB Interface vice chairman and chief creative office Robby Mathew.

    A brand and business builder, Patwardhan’s expertise comes from her 25 years of marketing and advertising experience that includes stints at Lowe Lintas and Leo Burnett.  She has partnered with global brands for multinationals like  Unilever, P&G. Whisper, Fair & Lovely, Pureit, Knorr, Kissan & McDonald’s. Her Marketing stints include DCW Home Products, International Bestfoods, Dabur India and Mattel. Having been on both sides of the table, she is well versed in the intricacies of business and the pressures of P&L.

    FCB Interface vice chairman and CEO Joe Thaliath said, “Aditi is a strong believer and practitioner of media agnostic solutions to real problems. Her well rounded experience and expertise is indeed a perfect fit to lead the agency in its next phase of growth! We look forward to creating inspiring Never Finished brand building stories with Aditi at the helm.”

    “The agency’s strong strategy fundamentals and client partnerships made for a natural fit. But it’s the strong solutioning focus of the much awarded ideas like the ‘Punishing Signal” that excites me,” said Aditi Patwardhan on her new assignment. “I look forward to the mandate of taking the momentum to next level and sharpening the strategy offering.  We are in process of building a powerhouse planning team which offers clients multidisciplinary competencies. Powered by the strong philosophy of Brand Bedrock and a suite of tools that have proven results within the network.”

  • Ashika Group brings in Vishesh Sharma as CMO

    Ashika Group brings in Vishesh Sharma as CMO

    Mumbai: Finacial services provider Ashika Group has appointed Vishesh Sharma as chief marketing officer (CMO). He will be based in Mumbai and report directly to Ashika Group CEO Chirag Jain.

    The bolstering of the company’s leadership ranks is in line with its vision of fortifying the personal finance ecosystem and transforming how New India manages its savings and investments with the newly-launched My Dhanush app, said the statement.

    At Ashika Group, Sharma will be responsible for brand building, content marketing, social media, and corporate communications for the retail business, which is stacked under the company’s master brand, My Dhanush, it added.

    “We are excited to welcome Vishesh, a passionate brand-builder, and are confident he will play a vital role in building a truly world-class FinTech brand,” said Chirag Jain. “I believe under his able leadership and in-depth understanding of customer communication, we will strengthen Ashika further and drive growth across our portfolio.”

    A communications veteran, Sharma joins Ashika Group with 13 years of extensive and diverse work experience across fields, including brand communication, content marketing, corporate communications, reputation management, internal communications, public affairs, and financial education. In his previous stint, he was with Angel One as head of content marketing, corporate communications, and strategic alliances, where he successfully transformed the company’s image from a traditional broker to a fintech. He also led the retail communication for Angel One’s IPO.

    Earlier, Sharma also served as the chief content strategist for Sharekhan by BNP Paribas, where he helped set up the digital assets department. He has worked with some prominent brands like Dalal Street Investment Journal, Progressive Media Group among others.

    In the last couple of years, he has been conferred with multiple marketing awards, including Corporate Communications Person of The Year, Marketing Leader of the Year (BFSI), and Content Marketing Professional of the Year.

    “I am excited to join such a fast-growing organization and play a part in building one of India’s very first personal finance super app My Dhanush. Ashika has an excellent track record of helping its clients grow their wealth by helping them invest wisely,” said Vishesh Sharma. “With a strong vision to build solutions that revolutionize the way new India invests, I look forward to helping Ashika strengthen its national leadership to be both a force for growth and a force for good.”

  • Mohanraj J takes over as Duroflex CEO

    Mohanraj J takes over as Duroflex CEO

    Mumbai: Duroflex Group has announced the elevation of Mohanraj J as CEO of its omnichannel consumer brand – Duroflex. He takes over from Mathew Chandy who will now be serving as CMD of the group. 

    Mohanraj has been with the company for more than six years in various leadership roles and will now spearhead Duroflex’s growth and expansion in the coming years. In this new role, his responsibilities will span the thriving retail, e-commerce and D2C business of Duroflex, said the company in a statement.

    Duroflex Group also houses Sleepyhead, its young & independent D2C brand and a growing B2B and export vertical. Each of these has a separate focus and leadership. Mohanraj will be leading as CEO for the Duroflex consumer brand.

    “Duroflex Group has experienced tremendous growth in the past two years. Despite the pandemic-related chaos and market volatility, we are still on track to join the 1000cr club,” said Mathew Chandy. “Mohan’s influential and decisive contribution has helped Duroflex stay resilient and accomplish that goal. He’s been instrumental in building our leadership team and culture.”

    Mohanraj has enabled Duroflex to achieve major milestones and led the company through a successful national expansion. He also shaped the company’s D2C foray and exponentially elevated the retail experience through company-owned and company-operated stores, said the company.

    “Over the years, we have built a strong and loyal consumer base and to ensure that we continue to deliver on our commitments, I plan to leverage our customer-focused strategy, our sustainable operational excellence and company culture with the goal of taking Duroflex to new levels of success,” said Mohanraj J. “We will further expand on improving our customer experience with technology at the core and continue to build a culture that believes in people first.”

  • Anand Chandak joins Arzooo as VP – categories

    Anand Chandak joins Arzooo as VP – categories

    Mumbai: B2B e-commerce platform Arzooo has brought Anand Chandak on board as vice president – categories. With more than a decade-long experience in building e-commerce categories, Chandak will be trailblazing the company’s efforts to build strategies and operational plans for Arzooo’s core categories of appliances and electronics.

    Chandak’s prior experience with esteemed brands like Paytm Mall, Amazon India, Novartis, ITC, and Nokia to name a few, will be instrumental in bringing versatility to Arzooo’s growth and expansion, said the company in a statement. “Chandak will be leveraging his experience and expertise to scale Arzooo’s distributor relationship, enhance its brand recall and chart out consumer research to create high-impact marketing campaigns,” it added.

    “Anand’s intrinsic understanding of the distribution strategies and the intricacies involved in Appliances and electronics categories will help us build upon our efforts to establish sustainable growth. We are elated to have him on board,” said Arzooo co-founder and CEO Khushnud Khan.

    During his stints at various organisations, Chandak played important roles in changing the dynamics of retail in India. He has been part of the initial core team of setting up and scaling Amazon’s sourcing arm, Cloudtail and played a crucial role in establishing and growing various categories for Amazon India. He also played a central role in Paytm’s e-commerce foray as vice president of Paytm Mall. 

    “Arzooo has a unique proposition that appeases to the retailers and simplifies their sourcing,” remarked Anand Chandak. “It is exciting to embark on this novel journey with the team and bring in exciting ideas to the platform that will help us set new milestones.