Category: People

  • Manish Menon joins Madison World to head human resources

    Manish Menon joins Madison World to head human resources

    Mumbai: Madison World has appointed Manish Menon as vice president of human resources. He will be based in the agency’s Mumbai office.

    Throughout his 24-year career, Menon has gained a wealth of experience working in diverse sectors, including media agencies, brands, and consulting. With extensive experience in talent strategy, learning & development, human resources technology, and talent acquisition, his track record is punctuated by numerous accolades for organizations that he has worked with, including ‘Best Employer Brand’ awards and recognitions such as a ‘Dream Company to Work for’. In this role, he will work closely with the leadership to craft and execute the people & culture strategy and spearhead the talent team’s efforts to deliver a delightful employee experience. He has left a significant impact on organizations like GroupM, Alembic Pharma, Parle Agro, and Viu (OTT) before joining Madison World.

    Announcing Menon’s appointment, Madison World chairman Sam Balsara said, “We have a number of new initiatives planned for Madison to face the ever-changing environment we live in. Manish joins us at the right time and his agency experience will help him head the function effectively to even further help our Clients improve ROI on their Brand investments.”

    Speaking about his new role at Madison World, Menon said, “I am thrilled to join Madison at a time when the company is poised to grow significantly across all of its businesses, and I am fully committed to elevating People as the company’s defining characteristic in the industry.”

  • Kapture CX appoints Garima Rai as VP marketing

    Kapture CX appoints Garima Rai as VP marketing

    Mumbai: Kapture CX, the SaaS-based customer experience platform, has appointed Garima Rai as the new vice president of marketing.

    A customer-focused business strategist, Rai has mastered the art of utilizing data and analytics to drive informed marketing decisions and deliver tangible business outcomes. Her belief in the adage ‘the proof of the pudding is in the eating’ resonates with her commitment to product-led growth. Her collaborative spirit shines through her history of partnering with business heads and product managers across diverse verticals and geographies for the successful launch of several market-leading products and solutions. Her expertise lies in assessing market potential, devising new market entry strategies, defining precise customer profiles and buyer personas, and shaping product roadmaps, to ultimately drive business growth.

    Commenting on her appointment, Kapture CX CEO & co-founder Sheshgiri Kamath said, “Vikas and I are excited to welcome Garima to the team and the rocketship that is Kapture. Garima arrives with an impressive 14-year journey as a seasoned marketer within the B2B software industry. Her wealth of experience and insights make her a valuable asset to our team, and we are genuinely excited to have her join us. This is a step in the right direction for both of us as we look forward to scaling Kapture together in the coming years.”

    Before joining the Kapture CX, Rai made significant contributions as a director of marketing at ClearTrail Technologies, where her efforts played a pivotal role in establishing market presence for Klera – a no-code data analytics and process automation platform. Now, she is poised to embark on this exciting new chapter with Kapture. Rai’s educational background includes a Master’s Degree in Business Administration from INSEAD, a testament to her dedication to continuous growth.

    Commenting on the same, Rai said, “I’m truly excited to join Kapture, a company with a remarkable track record of success and growth. I’m committed to building a marketing organization that is enrolled in the company’s strategic vision, and taking this extraordinary journey to even greater heights.”

  • Ipsos India ropes in Shalini Sinha

    Ipsos India ropes in Shalini Sinha

    Mumbai : Bullish and eyeing ambitious growth plans, Ipsos a leading global custom market research company has roped in Shalini Sinha to spearhead the two key verticals of Brand Health Tracking (BHT) & Creative Excellence (CRE) in India, with immediate effect.

    Sinha will be designated group service line leader, Brand Health Tracking (BHT) & Creative Excellence (CRE) and will report to Ipsos India CEO Amit Adarkar. Her remit at Ipsos India will be primarily to drive the business in the areas of brand and communications for Ipsos’ global partnership clients and the repertoire of leading home-grown companies and contribute to thought leadership. Her key focus area and priority will also be to leverage the business potential in the southern region of India. She moves from Creativeland Asia Pvt Ltd where she was CEO, Consumer Insights Division and Director, Strategy. Though based in Bengaluru, her mandate is for pan India.    

    Commenting on Sinha’s appointment, Adarkar said, “Brand Health Tracking and Creative Excellence have both undergone a major renaissance at Ipsos, with new thinking of brand success framework and its key 3 pillars of expectations, context and empathy which clients are extensively adopting to shape expectations, operating from the space of empathy and understanding the role brands play in the lives of consumers (context);it has resonated well with consumers in driving their purchase decisions. Sinha, with her domain expertise and experience will further reinforce Ipsos’s position in brand and communication in India.”  

    “We have a large portfolio of solutions within brand and communication, which include brand activation tracking, brand equity measurement, creative development, creative assessment, creative in-market, digital DIY solutions and to top it all a spanking new Brand Success Framework for clients to implement new thinking to connect with their core target groups and improve market shares and enhance consumer stickiness,” added Sinha.

    “I firmly believe that our BHT practice holds immense potential by leveraging Ipsos’ robust research methodologies and cutting-edge technologies which are geared to match the pace of consumer and brand evolution today. Furthermore, Ipsos’ CRE practice stands out for its expertise, tailor-made solutions that are designed to address the specific needs of each client, advanced methodologies and actionable recommendations, making it a trusted partner for businesses,” added Sinha.  

    With work experience spanning over two decades, Sinha has worked with leading market research companies, handling both qualitative and quantitative research work for clients across Consumer-Packaged Goods sector, with strategic client work and counsel in brands and communications, extensively, primarily for FMCG, consumer durables, automotive, alcobev, tobacco and lifestyle products.

    Sinha is an alumnus of Jaipuria Institute of Management. 

  • The Advertising Club elects Rana Barua as president

    The Advertising Club elects Rana Barua as president

    Mumbai: The advertising, marketing and media industry’s apex body – The Advertising Club has announced the managing committee for the current fiscal, i.e., F.Y. 2023-2024, at its 69th Annual General Meeting. Havas India Group CEO Rana Barua has been elected to lead the body.

    Partha Sinha will continue as a member of the managing committee as the immediate past president for the ensuing year.

    Speaking about the appointment, The Advertising Club president Rana Barua said, “It’s an honour to serve as the President at The Ad Club, a nearly 70-year-old venerable institution, whose legacy is deeply rooted in its unwavering commitment to excellence and is a beacon of inspiration for our industry. Our mission extends beyond accolades; it’s about actively shaping belonging and how we engage and influence the larger fraternity and the newer generation. Our new management team, a mosaic of diverse leaders across sectors, embark on a journey of limitless possibilities and opportunities. Together, we commit meaningful initiatives that will enable us to attract fresh talent into the industry, championing women empowerment, nurturing future leaders, advancing diversity, equity, and inclusion, and fostering progressive alliances and conversations.”

    The below members were elected unopposed. The Office Bearers of The Advertising Club for 2023-2024 are –

    •    Rana Barua – president
    •    Dheeraj Sinha – vice president
    •    Dr Bhaskar Das – secretary
    •    Shashi Sinha – jt. secretary
    •    Mitrajit Bhattacharya – treasurer

    Managing Committee Members include the below industry leaders who will play a decisive role in driving synergies and ensuring the success of all The Advertising Club initiatives:

    •    Avinash Kaul
    •    Malcolm Raphael
    •    Prasanth Kumar
    •    Punitha Arumugam
    •    Shubhranshu Singh
    •    Sonia Huria
    •    Subramanyeswar Samayam

    In addition, given below is the list of co-opted industry professionals:

    •    Ajay Kakar
    •    Pradeep Dwivedi
    •    Vikram Sakhuja

    The below list of leaders are special invitees and bring immense value to The Advertising Club through their expertise and deep understanding of the respective industry segments:

    •    Ajay Chandwani
    •    Alok Lall
    •    Anusha Shetty
    •    Lulu Raghavan
    •    Mansha Tandon
    •    Nisha Narayanan
    •    Raj Nayak
    •    Satyanarayan Raghavan
    •    Vikas Khanchandani
  • Jupiter ropes in Swiggy’s Anuj Rathi as chief product and marketing officer

    Jupiter ropes in Swiggy’s Anuj Rathi as chief product and marketing officer

    Mumbai: Jupiter, the digital platform for everything money has roped in Anuj Rathi, ex-senior vice president of revenue and growth at Swiggy, as its first-ever chief product and marketing officer where he will lead product, design, growth and marketing. He will work closely with founder and CEO Jitendra Gupta in accelerating Jupiter’s mission to make financial wellness for millions of Indians easy and delightful.

    With more than 18 years of experience, the IIT-Kanpur alumnus brings rich experience and insights from his stints at marquee Indian e-commerce startups including Swiggy, Flipkart and also major corporations like Walmart. In his last stint at Swiggy where he was one of the most senior leaders, Rathi had led product, marketing, growth, financial services, partnerships and was instrumental in launching industry-first offerings like Swiggy One , Instamart & Gourmet, among many others. At Jupiter Money, he will play a key leadership role to redefine the personal finance experience for Indian consumers.

    In a statement, Jupiter founder and CEO Jitendra Gupta said, “On behalf of team Jupiter, I would like to extend our warmest welcome to Anuj. Having someone of Anuj’s pedigree, experience and track record will be an invaluable asset to Jupiter as we continue to double down on our mission of enabling financial wellness for millions of Indians. We felt that Anuj is the most suited leader to play an important role for Jupiter’s next phase of growth. I am personally very excited to welcome him to Jupiter Money.

    Speaking about his new role, Rathi said, “India is now expecting delightful customer experiences in many spheres of their lives including their personal finance experience. I resonated deeply with Jupiter’s mission to make financial wellness for millions of Indians easy and delightful. I’m looking forward to working with Jiten and the team at Jupiter to improve our customers’ relationship with money and financial aspirations.”
     

  • The Marcom Avenue appoints Nikhil Sharda as AVP – marketing

    The Marcom Avenue appoints Nikhil Sharda as AVP – marketing

    Mumbai: The Marcom Avenue, a leading integrated marketing agency, with its recently launched renewed 2.0 avatar, is thrilled to announce the appointment of Nikhil Sharda as assistant vice president as the first step in ushering change in the marketing landscape. With an impressive track record and deep expertise in operations and client management, Nikhil will play a pivotal role in further enhancing the company’s operational efficiency and driving its growth trajectory.

    Prior to joining The Marcom Avenue, Nikhil’s impressive career journey included holding the position of vice president at Media Mantra, executive vice president at Scroll Mantra, creative director at FrogIdeas and Digital Evangelist at AdGlobal360. During these roles, he skillfully crafted effective go-to-market strategies for a diverse range of renowned brands, such as Comviva, Beardo, OZiva, ViewSonic, VNL, Jim Beam, TerraPay, Twitter India Marketing, Rajasthan Tourism, Maruti Suzuki, NEXA, Bureau of Indian Standards, BSB Edge, Delhivery, Ministry of Consumer Affairs, and the European Union and several others.

    “We extend a warm welcome to Nikhil Sharda as our newly appointed assistant vice president,” stated The Marcom Avenue director Divanshi Gupta. “Nikhil’s strong skills and dedication perfectly match our core values of excellence. As The Marcom Avenue embarks on international expansion, his seasoned experience will fuel operational efficiency and strategic branding. This strategic move echoes our overarching vision of becoming the ultimate marketing solution agency. Nikhil’s role is poised to shape impactful narratives, steering success for The Marcom Avenue clients. We extend our best wishes to him for his new role.”

    “I am excited to join the ranks of The Marcom Avenue, a company renowned for its avant-garde approach and unwavering dedication to client triumph,” commented Nikhil Sharda. “I eagerly anticipate collaborating closely with the adept teams here to elevate operational practices, fortify client relationships, and contribute to the continuous advancement of the company.”

    Nikhil is also a published author and an independent writer for various online journals. His reputation as a results-driven professional endowed with a discerning eye for operational excellence precedes him, and his appointment underscores The Marcom Avenue’s steadfast commitment to perpetual enhancement and delivering unparalleled value to its esteemed clientele.

  • Clensta onboards Mamaearth’s Ashish Mishra as co-founder and chief business officer

    Clensta onboards Mamaearth’s Ashish Mishra as co-founder and chief business officer

    Mumbai: Personal care brand Clensta has announced the addition of industry leader Ashish Mishra to its C-Suite. Mishra comes on board as Clensta’s co-founder and chief business officer (CBO), who along with founder Puneet Gupta, is set to scale the brand to greater heights.

    Mishra brings into his new role, a wealth of experience from a career spanning almost two decades. Mishra headed the General Trade, Modern Trade, HORECA, Institutional, International & Alternate and Salons business at MamaEarth (Honasa Consumer Limited). Under his leadership, the company clocked around 2500 per cent growth, with Mishra driving revenue of more than Rs 500 cr. a year which he grew from close to Rs 2 cr. a month, within three years and led a team of more than 1,500 people. Mishra has also been associated with market-leading institutions such as Reliance, Tata Group, VLCC, and Russian Medicom through his extensive career, where he has consistently demonstrated his dynamic and result-oriented approach.

    At Clensta, he will head the retail and online sales channels, along with playing a significant role in driving the growth of the International, Institutional, and Alternate channels thereby enhancing the brand’s reach and presence across markets. Ashish’s experience in this industry will be instrumental in driving strategic decisions at the company and will also contribute towards the Company’s growth capital raising initiatives.

    “I am excited to be given this opportunity to work closely with Puneet and his talented team. IIT Delhi backed Clensta has already disrupted the personal care space with its customer-centric approach and innovative offerings and I am confident that together, we will scale this brand to greater heights in the years to come.” said Mishra.

    “We are thrilled to have Ashish on board who will add tremendous value to Clensta with his experience as an industry leader for almost 20 years. His rich experience and proven track record of scaling D2C businesses make him an invaluable addition to our team. More than anything, he shares Clensta’s vision to disrupt the personal care landscape in India and across the world through our range of effective, unique and affordable products. Clensta has so far worked on owning the product value chain and with Ashish on board, we are looking at a hockey stick growth by owning the distribution value chain,” said Clensta founder Puneet Gupta.

    Clensta recently joined hands with the actress Parineeti Chopra as an investor, partner and brand ambassador. Since its inception, Clensta has secured funding from notable investors like the Royal Family of UAE, EXIM bank and various other angel platforms, which it is pumping back into the business to expand the inventory and customer base.   

  • Mandeep Singh takes helm as NDTV’s TV Network revenue head

    Mandeep Singh takes helm as NDTV’s TV Network revenue head

    Mumbai: Mandeep Singh, formerly vice president at Bennett Coleman, has assumed the role of revenue head for the TV Network at NDTV.

    With over two decades of executive experience in esteemed media companies like The Walt Disney Co, UTV, Zee, Times Television Network, and BCCL Response (Times of India Group), he brings a wealth of expertise.

    Additionally, he co-founded and led a D2C start-up focused on personal care. Prior to his tenure at BCCL, he served as country manager & COO at B4U Network, and held the position of executive director at The Walt Disney Company, spearheading the revenue function for 13 years.

  • Tenon Group announces key management changes

    Tenon Group announces key management changes

    Mumbai: Tenon Group, a market leader in the integrated security & facility management industry with a strong presence in India, UK, and Singapore, has announced the new strategic roles and assigned new responsibilities at the group level.

    Tenon Group of Companies is a conglomerate of three market leaders with a strong foothold in global space: Tenon FM, Peregrine Guarding, and Soteria (Remote monitoring and surveillance service provider via Internet of Things (IoT) devices and Artificial Intelligence).

    Sandeep Gupta has been elevated & appointed as global CEO of Tenon Group, taking over the charter of strategising the business at group level & growing the market presence in the coming years. Sandeep has been working with the group as global CFO from past six years & has contributed to the overall profitability & turnover enhancement.

    Taking over the responsibilities of the facility management business, Rakesh Tripathi has been appointed as CEO, Tenon FM. Tripathi has been with the organisation since 2006 and has consistently contributed to the growth trajectory in security business.  

    In another significant role, Siddharth Jha has been elevated as director at Soteria-the technology arm of Tenon Group. Jha has been a core part of the inception team of Soteria since 2014 and has immensely contributed to its success.

    In the announcement, Tenon Group global chairman Major Manjit Rajain said “Since our inception, we have come a long way. It’s been a wonderful 28-year journey with everyone’s contribution. I want to congratulate on the new and bigger responsibilities given to each individual. We hope and ensure that we will keep delivering quality services to our valuable customers. I want to thank all our staff members and distinguished stakeholders for this outstanding achievement.”

    The company has also announced the shift in roles at the regional levels. Brig. Sunil Kumar NV will now be working as the director at Peregrine Security in the East Region of the country, including West Bengal, Orissa, North-East, Andhra Pradesh & Telangana.

    Additionally, Sanjay Varma will now be the director of Peregrine Security in the South Region including the regions of Karnataka, Tamil Nadu, and Kerala.

  • Bisk Farm appoints Saikat Ghosh as senior vice president and head of sales

    Bisk Farm appoints Saikat Ghosh as senior vice president and head of sales

    Mumbai: SAJ Food Products Pvt Ltd, one of India’s leading FMCG companies known for its Bisk Farm brand of biscuits, has announced the appointment of Saikat Ghosh as the senior vice resident and head of sales for its flagship brand, Bisk Farm. The brand is popular for its delectable range encompassing biscuits, cookies, cakes, wafers, and rusks. The brand’s irresistible offerings have earned it a special place in the hearts of Indian consumers.

    Expressing his delight at the appointment of Ghosh, the executive chairman of SAJ Food Products Pvt Ltd. Arpan Paul, said ”We warmly welcome Saikat to the Bisk Farm family. His extensive experience and outstanding accomplishments in the FMCG sector align perfectly with our vision of becoming the leading biscuit and confectionery brand in India. We firmly believe that his leadership will be instrumental in propelling Bisk Farm toward new horizons of growth.“

    Saikat Ghosh brings with him a wealth of experience to his new role, garnered over multiple successful stints in the FMCG domain. Most notably, he made significant contributions during his 15-year tenure at Dabur India, followed by over a decade of pivotal involvement with Emami Ltd. Ghosh’s expertise spans various facets of the fast-moving consumer goods industry. His profound insights and strategic acumen are poised to drive Bisk Farm’s growth to new heights.

    Echoing Paul’s views, Bisk Farm managing director Vijay Kumar Singh added, “Ghosh’s appointment comes at a crucial juncture as we seek to strengthen our market presence. With his deep industry knowledge and proven leadership, we are confident that he will be able to lead our sales team and contribute to Bisk Farm’s continued success.”

    “I am delighted to join Bisk Farm, a brand that has truly captured the hearts of millions,” Saikat Ghosh stated. “I am confident that, together with our people as well as business partners, we can build on the brand’s strong foundation and contribute to the brand’s mission of delivering exceptional products, fostering sustainable growth, and elevating Bisk Farm to greater heights.”