ITV

Category: Media and Advertising

  • Viacom18 packs a punch with ‘Pyaar Ka Punchnama 2’ marketing

    Viacom18 packs a punch with ‘Pyaar Ka Punchnama 2’ marketing

    MUMBAI: Pyar Ka Punchnama is all set to return with new twist. Viacom18 Motion Pictures has lined up a unique marketing campaign to promote the movie. Kick-starting the teaser with #DilKaJail standees across multiplexes pan India, the studio set the tone for a quirky yet relatable marketing campaign.

     

    Presented by Viacom18 Motion Pictures, Pyaar Ka Punchnama 2 is produced by Abhishek Pathak and directed by Luv Ranjan. The movie will release on 16 October.

     

    Viacom18 Motion Pictures marketing VP Rudrarup Datta said, “Pyaar Ka Punchnama 2 is a cult film that defies the norms of quintessential Bollywood love stories. The film needed a quirky, standout campaign that would connect to the youth and their ideologies of love and relationships and we are delighted with the response we have received thus far.”

     

    An interesting campaign was done by the filmmakers where cinema patrons went behind the bars, jailed by the heart and clicked funky selfies and group pictures. This was facilitated across metros and mini metros. Driving the quirk in the campaign, human banners with the tagline ‘Love is Injurious to Health’ were created and volunteers went and photo-bombed couples at various lover’s points across 10 cities.

     

    Moreover, as the Pyaar Ka Punchnama monologue has gone viral across platforms, in an attempt to extend the idea of the monologue to the common man, an on ground contest activation was conceptualised wherein the most Pyaar mein Pareshaan boy gets a chance to win a trip to Bangkok after a successful recitation of a heated monologue.

     

    Using radio and the digital platform as mediums, this campaign engaged people across the nation. Taking the campaign a notch higher in the release week, a Mohabbat Mukti Morcha was organised where a horde of people assembled in Juhu. From witty one liner hand posters that said Jaanu mujhe jaane do to the burning of a 3ft teddy bear – all the cliché romantic symbols that lead to false expectations in a relationship were protested against. Leading this movement were the lead actors of the film including Kartik Aaryan, Omkar Kapoor and Sunny Singh.

  • Voylla names Kangana Ranaut as brand ambassador, plans expansion

    Voylla names Kangana Ranaut as brand ambassador, plans expansion

    NEW DELHI: Actor Kangana Ranaut has been appointed as the new brand ambassador for fashion jewellery brand Voylla. Moreover, the company, which started as an e-commerce only brand, is also looking at opening as many as 100 brick and mortar stories over the next 24 months.

     

    Voylla Fashion founder and CEO Vishwas Shringi said, “For us, it was a strategic fit since Kangana personifies the brand. A Voylla woman is independent, progressive, and truly believes in a woman’s choice to look good and feel good. We are extremely delighted with this endorsement. We started as an eCommerce only brand but now are well and truly on our way to become a compelling omni-channel brand. We are looking at opening at least 100 stores in the next 24 months. This association with Kangana is a part of well thought out strategy to help us reach out to a very large customer base.”

     

    “It is a pleasure endorsing Voylla. I am very impressed with the design dedication and overall professional approach of the Voylla team. It reflects in the excellent range of jewellery from Voylla. With their plans to open offline retail including the launch of a flagship store in Rajauri Garden in Delhi, I am sure more and more customers will be able to access Voylla’s vast range of jewellery,” added Ranaut.

     

    Voylla had received seed fund from Snowleopard Momentum LLC and has recently raised a SeriesB funding from Peepul Capital. Voylla is currently sold through its monobrand site, 29 online channels and few strategic SIS counters in Future Group led Central.

  • O&M bags maximum statuettes at IndIAA Awards

    O&M bags maximum statuettes at IndIAA Awards

    MUMBAI: Ogilvy & Mather bagged the maximum number of six awards at the IndIAA Awards, which are organised by theIndia Chapter of the International Advertising Association (IAA).

     

    O&M was awarded for its creative work on brands such as Titan, Kinley, SBI Life, Hero Indian Super League, BMW and Vodafone.

     

    On the other hand, amongst media agencies, Maxus won four awards for Dabur Vatika, Vodafone, Titan and Hero Motocorp.

     

    IndIAA Awards, which held on 13 October at ST Regis Hotel, saw 16 winners from various creative and media agencies. It also included various agency partners from digital, activation, PR and events.

     

    IndIAA awards chairman Pradeep Guha said, “The IndIAA Award format ensured that ‘ads for awards only’ didn’t come through and this itself was the differentiator.”

     

    IAA India chapter president Srinivasan Swamy added, “With the IndIAA Awards, IAA has added another interesting concept to its existing cache of clutter-breaking events. We attempted IndIAA Awards as an experiment; we wanted to create a different way of awarding creativity. With the response to our call for entries and the turnout today, we know that this concept has been very well accepted.”

     

    On the jury for the awards were Unilever COO and Hindustan Unilever non-executive chairman Harish Manwani, Titanmanaging director Bhaskar Bhat, Standard Chartered Bank group head of brand and chief marketing officer Sanjeeb Chaudhuri, State Bank of India managing director and group executive (national banking) B Sriram and Kelloggs India managing director Sangeeta Pendurkar.

     

    “Great brands are built around insights, not analytics,” said Manwani, while addressing the audience in the ceremony.

  • Nissan inks eight-year sponsorship deal with ICC through 2023

    Nissan inks eight-year sponsorship deal with ICC through 2023

    MUMBAI: The International Cricket Council (ICC) has roped in Nissan Motor Company in a long-term partnership deal through 2023.

     

    Nissan will be the global sponsor of cricket’s international tournaments, including the ICC Cricket World Cup, ICC Champions Trophy and ICC World Twenty20, as well as Under 19 and Women’s Cricket and qualifying events. Nissan will have extensive in-venue activation, broadcast and digital rights at all ICC events.

     

    The ICC partnership is an expansion of Nissan’s ongoing international sports sponsorship strategy.

     

    “Innovation that excites is what Nissan does. As partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global Trophy Tour, the International Flag Bearer Program and new live event experiences. We’re excited to be part of the global cricketing family and to be involved in some of the world’s most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do,” said Nissan corporate vice president and global head of marketing and brand strategy Roel de Vries.

     

    International Cricket Council CEO David Richardson added, “The ICC is delighted to welcome Nissan on board as a global partner and we look forward to working together for the next eight years to deliver a strong partnership at all ICC global events.”

     

    Nissan India operations president Guillaume Sicard said, “In India, cricket goes way beyond simply being a sport. It is practically a way of life for millions of people. I believe we have found a perfect partner for our brand. Our goal is to achieve five per cent market share in India by 2020 and we have already invested substantially to build one of our most advanced plants and established one of our three global R&D centres. Now, we are keen to repeat in India the sales success we already have in Europe, China, the US, Japan and elsewhere. We are thrilled to bring our passion and unique approach to cricket in India and around the world and are very much looking forward to the ICC World Twenty20 in India in 2016.”

     

    Apart from this ICC partnership, Nissan is associated with other sport events such as the UEFA Champions League, the Rio 2016 Olympic and Paralympic Games, the Olympic Teams of Great Britain, Mexico and Brazil, the National Collegiate Athletics Association, the Heisman Trophy, City Football Group and GT-R ambassador Usain Bolt.

  • Leo Burnett ropes in Amritraj Thakur as VP – planning

    Leo Burnett ropes in Amritraj Thakur as VP – planning

    MUMBAI: Leo Burnett has appointed Amritraj Thakur as vice-president- planning at its Delhi office.

     

    In his new role, Thakur will work closely with Leo Burnett executive vice president – integrated strategy planning Antony Rajkumar in sharpening the agency’s strategic focus on key clients.

     

    Thakur started his career in advertising in 1999 and soon left the industry to become a specialist in the consulting space. He moves back to advertising with Leo Burnett after a long hiatus, and having worked with many multinational clients in diverse areas such as strategy planning, business analysis, consumer research, etc.

     

    He joins from Intellecap Consulting India where he worked as associate vice president.

     

    Leo Burnett India North president Samir Gangahar said, “Amritraj comes with rich experience in communications and more recently in consultancy. In him, we have found a strategist who has the ability to grasp business problems and think through compelling solutions that will add value to clients’ businesses. In his experience of over 15 years, he has acted as the change enabler for many clients across industries. I’m sure his strength in strategy and business analysis will prove to be an incredible asset to us.”

     

    Leo Burnett India executive strategy planning Antony Rajkumar added, “Amritraj has spent a large part of his career in the consulting space, solving complex business problems for both Indian and International clients. That experience coupled with his temperament, natural intelligence and passion to study and influence human behaviour, will add tremendous value to our clients’ businesses, and thus for the agency itself. It’s great to have someone like him on the team.”

     

    Thakur said, “Leo Burnett’s outlook on how the client’s business is evolving and the role communication companies can play in the change is spot on. I’m truly excited to be a part of the team that believes in defining the purpose brands and creating targeted and meaningful conversations with consumers. After having worked in the consulting space for more than 10 years, I was looking to get back to advertising. I would be foolish to have missed the Leo Burnett opportunity, as it has in its team some of the finest strategic thinkers in the country.”

     

    Over the years Thakur has worked with Unilever, Bosch, NCSoft, RDF Media, Danone, in designing new market entry strategies, implementing sustainable business models, managing marketing and communication requirements and new product launches.

  • APAC Effie Awards 2016 names Omnicom’s Cheuk Chiang as awards chairman

    APAC Effie Awards 2016 names Omnicom’s Cheuk Chiang as awards chairman

    MUMBAI: Asia Pacific Effie Awards has named Omnicom Media Group CEO, Asia Pacific Cheuk Chiang the 2016 Awards chairman.

     

    Chiang oversees the global media and communications network in Asia Pacific, with brands like OMD, PHD and M2M that have been built on strong cultures of creativity and innovation.

     

    Chiang’s career to date spans across account management, strategy planning and agency management roles in creative, direct marketing, digital and media agencies over the past 23 years.

     

    Prior to joining Omnicom Media Group, Chiang had a long spell as the managing director of CumminsNitro in Australia and was recognised as one of the top executives in the region. He joined PHD as CEO for Asia Pacific in 2008 and had led the agency in achieving numerous milestones and awards year-on-year. Chiang was subsequently appointed as CEO, Asia pacific for Omnicom Media Group in 2013. Under his leadership and vision, OMD and PHD continues to grow progressively.

     

    “It is an honour to be invited to chair the APAC Effie Awards this year. Having been involved in the APAC Effie, I am very impressed with the efforts Effie has in place to uphold and celebrate high standards in marketing effectiveness. APAC Effie is indeed the gold standard when it comes to recognising and rewarding marketing effectiveness in the region. Effectiveness is arguably the most important factor when it comes to judging the success of a campaign and something we always strive to achieve. I am excited to work with my peers in the industry to continue driving marketing effectiveness in the Asia Pacific region,” said Chiang.

     

    Speaking on the appointment, APAC Effie Committee chairman Jarek Ziebinski added, “We are pleased to have Cheuk Chiang on board as the chairman for the upcoming awards. Cheuk’s credentials and expertise in the field will be invaluable to APAC Effie in championing the most effective works in the region.”

     

    APAC Effie 2016, the third edition of the Awards, continues to celebrate the most effective marketing communications efforts in Asia Pacific. Call for Entry will begin in the coming weeks.

  • Leo Burnett hires Sachin Das Burma as group ECD

    Leo Burnett hires Sachin Das Burma as group ECD

    MUMBAI: Leo Burnett India has hired Sachin Das Burma as group executive creative director at its Delhi office.

     

    Speaking on his appointment, Leo Burnett India North president Samir Gangahar said, “We are delighted to welcome Burma. With an impressive track-record of creating path-breaking integrated communication across categories and the hunger to do a lot more, I’m excited to see him craft ideas that impact consumer behaviour and solve business problems across our portfolio of brands.”

     

    Leo Burnett India chief creative officer RajDeepak Das added, “In Sachin we have found a leader who has the ability to keep things simple and connect every piece to a human truth. His ideology and working style is ideal to drive innovation and integration in the communication process. I’m sure Sachin’s inclusion will significantly enhance our capability of solving our clients’ problems by creating new age work based on strong consumer insights.”

     

    Burma said, “Leo Burnett has a great history of fantastic work that has built so many big brands. My aim will be to uphold the creative standards and make sure that the legacy of the agency continues. And hopefully, I would be able to add value, new business and awards. I look forward to be part of an exciting team. There is a new way of thinking at Leo Burnett and I hope to learn and contribute.”

     

    He joins from Draft FCB Ulka where he was group creative director and has also worked with Contract Advertising, Bates India and JWT.

  • Mindshare ropes in Havas’ Amy Kean as regional director – strategy for APAC

    Mindshare ropes in Havas’ Amy Kean as regional director – strategy for APAC

    MUMBAI: Mindshare Asia Pacific has appointed Amy Kean to the role of regional director, strategy.

     

    Kean joins Mindshare after five years with the Havas Media Group in the UK, where she led the digital media, social and innovations strategies, driving the online and ‘change agenda’ across the agency. She was also founder and MD of Havas Media Labs, helping to future-proof business such as AXA, Pernod Ricard and Channel 5 through modern insight and technology.

     

    Kean also helped launch the social media proposition across three Havas agencies and prior to that headed up the PR, marketing, social media and events outputs for the Internet Advertising Bureau.

     

    Mindshare Asia Pacific CEO, Growth & Emerging Markets Solutions Deepika Nikhilender said, “We are happy to welcome Amy on board, who brings a wealth of experience across diverse verticals. Amy is a progressive thinker and with her innovative approach to digital marketing, we are positive she will bring a fresh perspective to how we operate in the region. The Asia Pacific market is unique and has its own challenges, which Amy will tackle with her advanced communication skillset and tech-savvy, adaptive thinking. We have no doubt that she will contribute to the region’s performance and deliver strong business results for our Clients.”

     

    Kean added, “The complexity, dynamism and increased digitisation of the APAC landscape makes it the most exciting territory in the world for the media industry right now, and Mindshare is clearly leading the charge. I’m really looking forward to using my years of experience in media strategy and innovation to help bring their truly modern and data-driven adaptive thinking to life across the region.”

     

    Kean’s appointment is effective immediately.

  • Titan marketing campaign wins at World Watch Awards

    Titan marketing campaign wins at World Watch Awards

    NEW DELHI: Titan Raga and IWC Portofino Midsize watch launch received the ‘Best Integrated Marketing Campaign’ Award at the sixth edition of the annual Watch Awards this year.

     

    HUBLOT ICC World Cup Association bagged the ‘Best-Organised Event’ and ‘Best use of Ambient Media’ awards, while ‘Titan Gift of Time’ campaign was awarded the ‘Best use of Social Media’ award.

     

    SEIKO, Lulu Mall, Cochin picked the ‘Best Boutique’ award.

     

    Marketing categories had been included for the first time in the Watch World Awards hosted by the Chitralekha Group here.

     

    Bollywood actor Yami Gautam, Nimrat Kaur and Pallavi Sharda were among those present at the function, which also featured entertainment frills including a comic act by Delhi-based stand-up comedian Vasu Primlani.

     

    Watch World Awards creator and Chitralekha Group president & publisher Mitrajit Bhattacharya says, “With each edition, the awards have been able to touch the right chord with the watch brands and watch aficionados across the world. Watch World Awards has attained the stature of being one of world’s most coveted award on horology with its six editions till date. The participation from the world’s top watch brands is a testament of our success over the years.  As always, we came up with an incredible jury team hailing from watchmaking, design, sports, collaborative art, marketing, to celebrate the art and science of watchmaking.”

     

    Filmmaker Apoorva Lakhia was a member of the four-member jury that judged the product category. Senior marketing & business transformation specialist (automotive & retail) Nitish Tipnis judged the marketing category.

  • CouponDunia preps up for Diwali sales bonanza

    CouponDunia preps up for Diwali sales bonanza

    MUMBAI: The burgeoning e-commerce sector has been rapidly powering the growth of Indian SMEs (small and medium enterprises). As the festive season comes down the pike, coupon e-commerce sites like Groupon.com,CouponDunia.com, 27Coupon.com, Snapdeal.com etc are setting the stage to lure customers and merchants alike with their festive season specific campaigns as well as outreach programs to expand their business.

     

    In a highly competitive scenario, a strong strategy is required to build a long term relation with their affiliates in order to achieve healthy business and that’s exactly what the numerous players are striving at. One such player is CouponDunia.com, which is prepping up the upcoming festive season. 

     

    Speaking to Indiantelevision.com, CouponDunia.com CEO Sameer Parwani asserts, “Merchants perceive us as more than just a coupon site. We are looked at as an important channel to drive relevant, targeted, online savvy shoppers at an aggressive price point. Our strategy has always been keeping the consumer first, and merchants see the value in it and respect it.”

     

    Shopping online is not only more affordable but is also a convenient choice. With more and more coupon websites and e-stores coming up, the focus is on taking advantage of not only mobile but also offline platforms so much so that couponing has become a part of most people’s lifestyle. While buyers are gluing on the e-commerce retailers for meeting their demands, a question that begs an answer is: What drives the coupon market in India?

     

    “Couponing has enabled people to save money without much effort. Hence, people are willingly practicing it and making it a popular way of shopping,” says Parwani.

     

    In view of e-commerce’s fast paced growth trajectory, competition in the space has heated up. Even as coupon e-commerce sites are gearing up for a sales bonanza this Diwali season, customers are having to deal with the problem of plenty with offers galore.

     

    Promotional campaigns are being carried out to make consumers aware of the Diwali deals and offers.

     

    “In the previous year, we had run an online video campaign during Diwali called Deal Wali Diwali. Similarly, for Diwali this year, our campaign is called Deals Ka Devta. Our deals ka Devta will be here to save his bhakts from the turbulence of Diwali shopping. We plan to showcase him as their guide, teacher and a rock star. This Diwali, all bhakts will turn to ‘Deals ka Devta’ in the maze of discounts,” asserts Parwani.

     

    The online video campaign shows that the deals ka Devta is aware of all the deals, discounts and offers running over the internet (and beyond, offline). He will be the ‘know it all’ when it comes to the best shopping deals. Moreover, he will be the guide and users will turn to him when they are feeling lost in the multiple discounts being offered by one and all.

     

    Consumer satisfaction plays an important role in building the business of any organisation. Consumers want offers and deals that are delivered to them fastest based on their tastes, choice,  coupon codes that work and last but not the least – deals that are exactly what they claim to be.

     

    “At CouponDunia, we have features such as brand and category alerts, which help users, receive what they want. Our content team works seven days a week to ensure all the deals and codes on the platform are checked and verified before going live. These steps ensure that our users are loyal, great brand ambassadors for us and are served the best deals and offers. Social Kinnect is the agency that executes our creative campaigns,” says Parwani.

     

    CouponDunia has expanded its market nationally as well as internationally.

     

    Parwani says, “While we work at a national level and talk to audiences across state lines, festival or region specific tactical campaigns are something we always keep doing to enhance our overall value proposition.”

     

    He further adds, “We already have 100+ restaurants, and 50+ stores on board with exclusive offers. We’ve been live for about two weeks now, and even though it’s too early to judge user behaviour, we’ve seen a conversion rate between 15-25 per cent, wherein 15 per cent of web visitors and 25 per cent of app visitors, who clicked on ‘get code’.”

     

    Parwani is of the opinion that this reach is mostly organic, and is a steady number to start with. “We hope to seeCouponDunia.com coming up with more consumer friendly offers,” he adds.

     

    With people loosening their pockets in the festive season and online shopping catching the fancy of Indians, this Diwali is going to be festive indeed for coupon e-commerce as well as the others in the online ecosystem.