ITV

Category: Media and Advertising

  • United Mediaworks crosses a lakh seats per show across India

    United Mediaworks crosses a lakh seats per show across India

    Mumbai: Secured digital cinema platform United Mediaworks (UMW) announced that its ad network had attained 1,10,000 seats per show. The company gets its revenue from content processing charges, content distribution charges and advertising revenues. With this seating capacity per show, UMW says that its offering makes for a cost effective proposition for advertisers to promote their brands in semi metro cities as well as tier 2 and 3 cities and reach out to these upcoming towns. Also, the company says that it has shown great support for social causes by showcasing ads for the same at highly subsidized rates across its network.

     

    Commenting on the growing ad network of United Mediaworks, co-founder and joint managing director Ashish Bhandari said “We are delighted to witness the daily growth with our ad network. It is a pleasure to view this kind of response to the dedication and hard work of our team. We strive to provide the best services with a high level of security and aim to be one of the top digital distribution services in India. With this kind of response and growth, I am sure the day is not very far when we will be the first partner of choice when it comes to digital content and distribution.”

     

    United Mediaworks recently screened election ad campaigns across its network. The company has been screening corporate ads and has a number of brands on board including LIC, Gillette, Fortune Basmati Rice, SBI Life, Rural Electrification Limited, Bajaj Allianz, Chevrolet Enjoy, Manyavar, Emami, Tata Sky, Rupa, UTI, among others,. 

  • Leo Burnett’s new campaign for He Deodorant sees women urging to #ShowMenSomeLove

    Leo Burnett’s new campaign for He Deodorant sees women urging to #ShowMenSomeLove

    MUMBAI: Leo Burnett’s new campaign for Emami’s He Deodorant spins an interesting twist to this year’s Men’s Day celebrations on November 19. The Indian brand that has taken a stand on International Men’s Day, has launched a new campaign with the tagline #ShowMenSomeLove platform.

     

    The digital campaign reinforces the brand’s message that men deserve love and respect through a catchy jingle ‘Men’s Day Pe Teri Chhutti’. The unique narrative turns the spotlight on women who express their appreciation for men.

     

    Commenting on the launch of the campaign, Emami director Harsh Agarwal said “Our effort is to do new things always. In a category where all other brands are talking about attracting the opposite sex, we believe there is a need for a different conversation. So last year we decided to stand up for men by initiating the men’s day celebration. The platform found a lot of traction and this year we are taking it forward. Celebrating Men’s day gives us an opportunity to engage with our consumers in an innovative and effective manner.”

     

    Leo Burnett chief creative officer Raj Deepak Das also added, “After having initiated Men’s Day celebration with our #ShowMenSomeLove campaign last year, we wanted to take the narrative to another level and help create a movement in the country around Men’s Day. This year we have put a twist where women have joined in to express their solidarity with the men in their lives through a catchy quirky song.”

     

    Last year, the brand had launched a campaign that asked women to wear blue and initiated the need for Men’s Day celebrations in India.

  • Publicis’s Nakul Chopra is chairman of Goafest 2016 Organizing Committee

    Publicis’s Nakul Chopra is chairman of Goafest 2016 Organizing Committee

    MUMBAI The Advertising Club and Advertising Agencies Association of India have announced Goafest 2016 with Publicis South Asia, CEO Nakul Chopra as the chairman of Goafest Organizing Committee.

    Commenting on his appointment, Advertising Agencies Association of India (AAA’s of I) president Ambi M G Parameshwaran said “Nakul has been in this industry for over 30 years now. He has been leading Publicis in India through this last decade. I am very excited to see what plans he has in store for us this year.”

    The Advertising Club  president Raj Nayak too welcomed the appointment saying, “This is wonderful news. Nakul has been instrumental in driving Goafest to success in the recent past. With his proven track record in managing high performing agencies, he is truly the best man for the job! I look forward to work with him to make Goafest 2016 a roaring success.”

    To have been given the opportunity to Chair the Goafest Organizing Committee is an honor. There’s still a lot of work to do in strengthening Goafest and together, I hope we can build upon the good work of the past years,” added Chopra on his new role.

    The other members on the committee are:

    President, Advertising Agencies Association of India (AAA’s of I) & Advisor, FCB Ulka Advertising | Ambi M G Parameshwaran

    Founder, Chairman and MD at Madison World  | Sam Balsara

    Chief Executive Officer at Contract Advertising  | Rana Barua

    Chairman and CEO at Dentsu Aegis Network  | Ashish Bhasin

    Managing Director at Jaya Advertising  | Jaideep Gandhi

    CEO at Group M, South Asia  | CVL Srinivas

    CEO at LHAMPL  | Shashi Sinha

    CEO at JWT  | Tarun Rai

    Group CEO at Madison Media | Vikram Sakhuja

    Group CEO at Zee Media Corporation | Bhaskar Das

    Chief Corporate Sales and Marketing Officer at Dainik Bhaskar Group | Pradeep Dwivedi

  • Saurabh Varma gets promoted as Leo Burnett South Asia CEO

    Saurabh Varma gets promoted as Leo Burnett South Asia CEO

    MUMBAI: Leo Burnett Asia Pacific CEO and Chairman Jarek Ziebinski announced Saurabh Varma as CEO of South Asia operations for his agency. Varma currently heads Leo Burnett’s India operations as the CEO.

     

    The appointment, effective as of 17 November, will see Varma take responsibility of  Leo Burnett agencies across Mumbai, New Delhi, Bangalore, Chennai, Sri Lanka, Pakistan and Bangladesh.

     

    “South Asia is an important region for Leo Burnett from our global strategy perspective. With Saurabh’s appointment, we want to further enhance connectivity of our operations across these dynamic markets to drive business growth for our clients and the agency” said Ziebinski.

     

    Commenting on his new role, Varma added, “We have incredible operations across Pakistan, Sri Lanka and Bangladesh. I look forward to working with some talented leaders to build new age specialist functions across all markets and create larger futures for our clients.”

     

    Prior to his role current role as Leo Burnett India CEO, Varma was the Asia-Pacific Chief Strategy Officer, where he oversaw all heads of strategy and planning directors in the region.

  • Madison Media promotes Keswani as Sigma CEO and Banerjee as Infinity COO

    Madison Media promotes Keswani as Sigma CEO and Banerjee as Infinity COO

    MUMBAI: Madison Media has announced a few changes in its top management that start with the promotion of Madison Media Sigma COO Vanita Keswani to CEO of Madison Media Sigma. Further, current Pinnacle SVP Shekhar Bannerjee has been elevated to COO of Madison Media Infinity.

    Commenting on the new appointments, Madison Media & OOH, Group CEO, Vikram Sakhuja said, “This is a great recognition for Vanita and Shekhar. Vanita has brought solidity to a diverse portfolio and has driven consistent client value. Shekhar in his most recent avatar had driven Mondelez to a world class account. Both these promotions are truly deserved and I wish them the best in their new challenges.”

    Keswani has been with Madison Media for the last 18 years and donned various key roles and today heads a large portfolio of clients including Raymond, Piramal, McDonald’s, Shaadi.com, Pidilite, Indian Oil, Lodha, DHFL, Omkar, etc.

     

    Bannerjee joined Madison Media as a management trainee in 2004 and has risen to the top over the last 11 years. He will be responsible for Godrej, Asian Paints and Marico businesses of the Mumbai office.
     

    These promotions are part of Madison Next, an all-encompassing programme launched by Madison three months ago, that gets the agency future ready, focus on digital, empower youngsters, promoting internal talent to senior level management roles across units and focus on research, insights and big data.

  • Burger King launches a limited edition The Bigg Boss Whopper

    Burger King launches a limited edition The Bigg Boss Whopper

    MUMBAI: Burger King in association with leading Hindi General Entertainment Channel, Colors, launches a limited edition Whopper to commemorate the successful completion of its first year of operations in India. The Bigg Boss Whopper, named after the hugely popular Bigg Boss Double Trouble, promises to double up the experience for all Whopper (R) lovers.  The limited edition BIGG BOSS WHOPPER was unveiled by the glamorous Neha Dhupia at the BURGER KING outlet at Andheri today.

     

    Speaking on the anniversary, Burger King India CEO Rajeev Varman commented “We are absolutely overwhelmed by the response we’ve received in India.  We are delighted to see the growth our brand has achieved in just one year of operations here and look forward to continued success here. India is a strategic market for us and is well poised to be one of our largest markets globally” On the launch of The Whopper ®, he added “We have sold more than 2 million Whoppers (R) in India and The BIGG BOSS WHOPPER ® is a perfect treat for all the Whopper lovers out there. With Its juicy, saucy, fiery and crunchy favour, The BIGG BOSS WHOPPER doubles up in taste, size and experience” On the association with COLORS, Mr Varman added “We wanted to add some more excitement to the Whopper and BIGG BOSS NAU was the perfect choice. Just like the show, The BIGG BOSS WHOPPER is BIG and DOUBLES up in taste and experience with its juicy, saucy, fiery and crunchy flavour. We are confident that the association will bring us closer to our consumers and build-in a stronger brand recall”

     

    The BIGG BOSS WHOPPER will be available in three variants – Veg, Chicken and Mutton at all the BURGER KING outlets in India till January 2016.

     

    Commenting on the association, Colors CEO Raj Nayak said, “Food and entertainment are two elements which always go hand-in-hand. Bigg Boss has always presented parivarik entertainment avenues to viewers, much like how Burger King is about creating a family experience with its delectable menu options. As Double Troubles brews in the Bigg Boss house this year, the fieriness of the contestants and their journey has been perfectly captured in the limited edition BIGG BOSS Whopper. Having said that, we would like to congratulate Burger King on completing the one-year milestone in India, and look forward to building a strong relationship with the brand.”

     

    Speaking on the launch the very excited Neha Dhupia commented “I am glad to be a part of this association, I am a huge fan of the Whopper and I am glad that now I can have it in India as well. My personal favourite is the Mutton Whopper; however I have now added the BIGG BOSS WHOPPER to that list. The BIGG BOSS WHOPPER is full of flavour and crunch and every bite makes you crave for more. The BIGG BOSS association has further added to the excitement quotient of the WHOPPER®. I am sure like me with each bite you will wonder which of the BIGG BOSS contestants does each flavour resonates with”

     

    Burger King opened its first outlet in India on 9th November 2014 at Select City-walk mall in Delhi; now operates 32 restaurants across Mumbai, Delhi NCR, Pune, Bengaluru, Chandigarh, Punjab and Hyderabad and is all set to launch its first outlet in Chennai this month.

     

    Prior to the launch in India, BURGER KING conducted an extensive research across cities to understand the taste preferences of consumers in India. The product development process was started from scratch, with the entire menu developed in India to suit the Indian taste palates. The India menu was tested through consumer research with 3000 consumers prior to the launch.  Apart from the flagship Whopper (R), which is available for Indian consumers in Veg, Chicken and Mutton variants, the brand also has on offer a very unique and tasty Chicken Tandoor Grill burger which is one of the bestselling product and a favourite across markets. In its endeavour to offer innovative and great tasting products to customers, the brand has recently introduced Hi-Fries in three variants – cheesy, Italian and Chicken and Chicken Keema Crunch burger.

     

    BURGER KING has also introduced a very easy upgrade to combo pricing that helps customers enhance their dining experience. You can upgrade any burger to a combo including fries and a fountain drink at just INR 50 across the menu. 

     

    The unique appeal for Burger King lies in the quality where the brand is conscious of its standards and uses 100 percent protein like chicken and mutton to form the patties and uses pulp of real fruit in its shakes. The quality is reflected clearly in the superior taste and helps the brand live up to its promise of ‘Taste is King’.

     

    In a constant endeavour to improve guest experience, BURGER KING has recently launched its delivery services in India. Capitalizing on online apps which are finding a huge appetite among urban customer, BURGER KING® has developed a single user-friendly tech enabled platform, to provide current and potential customers faster access to the much loved burgers at the click of a button. This speed of delivery has been centred around ensuring no compromise on product quality and is focused on enhancing overall customer experience.

  • HDFC Home Loans stirs childhood memories with #BackToBachpan

    HDFC Home Loans stirs childhood memories with #BackToBachpan

    MUMBAI: French philosopher Gaston Bachelard had rightly said, “Like a forgotten fire, a childhood can always flare up again within us.” We often find ourselves looking out for little instances that take us back to our childhood. Understanding this sentiment, HDFC Home Loans has hooked in their online patrons with a digital Children’s Day campaign that calls on everyone to go #backtobachpan.

    Through an online contest carried out on their Twitter page, the brand gave opportunity to everyone to relive their childhood by posting pictures, instances and messages that give a glimpse of what childhood means to them. No sooner did the post go live, then people poured in with tweets with #backtobachpan.

    From pictures of their younger self doing goofy things, rubber eraser names old black and whites, twitterati were seen enthusiastically sharing their #backtobachpan moments, making the hashtag trend throughout the day in India.

    Some of the responses are both funny as well as moving.

    “Take me #BackToBachpan where i used to write my name on bench to mark it as my bench,” tweets batman_baklol, while Kanchan Negi (coool_kashish) recalls how her childhood was checkered by memories of visit to her grandmother’s place during vacations.

    Not only were the replies engaging, the brand went a step ahead in engaging with those who posted for the contest by creating animated caricature pictures of the twitteratti, taking cue from their posts.

    This isn’t the first time a brand has played on our heart strings with an innovative campaign on Children’s Day. In fact, Shopperstop ran a similar contest titled #BringBackTheKid last year, while Paper Boat’s inspiring TVC ‘When I grow up..”by EmotionalFulls, still remains fresh in our memory.

    On that note, here’s hoping that we keep our inner child alive. Happy Children’s Day!

  • Dentsu Aegis Network celebrates Diwali with philanthropic activities

    Dentsu Aegis Network celebrates Diwali with philanthropic activities

    MUMBAI: Dentsu Aegis Network has initiated the “Joy of Giving” week to celebrate Diwali not just amongst its own employees but even beyond.

     

    As part of the initiative, Dentsu Aegis Network organised a week-long Diwali Mela across all its Mumbai offices, where NGOs were invited to set up stalls and showcase their artwork.

     

    “Kitchen Re-fill” project was their second initiative this Diwali, as part of which, more than 300kgs of rice grains and 40kgs of pulses were donated to St. Francais, an orphanage located in Borivali (Mumbai).

     

    Dentsu Aegis Network, SA, chairman and CEO Ashish Bhasin said, “At Dentsu Aegis Network, we consider it as our responsibility to spread knowledge and joy amongst our employees and also give back to the society. Everyone here is special and therefore, on this festive occasion, we decided to reach out to our employees and their kids and also engage with the less privileged children from the orphanage we support. The objective behind hosting this fun day was to celebrate the onset of Diwali with happiness and to make everyone feel at home in their second home, our office.”

     

    In addition to the above, the Group also organised the “Newspapers Collection” drive for the NGO The Wasted Ones, which sells old newspapers and utilises the proceeds to provide meals to schools for the underprivileged children. Meanwhile, 30 children from Shelter Don Bosco were invited to Dentsu Aegis Network for a fun filled day on 9 November.

     

    Dentsu Aegis Network’s Bangalore office conducted a blood donation drive and collected more than 50 bottles of blood. Employees also visited VKH Rainbow Home-Kodihalli Orphanage on 6 November to donate food grains and stationery.

     

    The network’s Gurgaon office collected funds from its employees’ salary to provide gloves, socks, caps and notebooks to the underprivileged children, which is supported by the Sankalp Welfare Society.

     

    In Kolkata, the Group’s employees decided to spend a few constructive hours with the boys of Dakshin Kalikata Sevasram, a home for the destitute.

     

    Dentsu Aegis Network India CFO Anand Bhadkamkar added, “At Dentsu Aegis Network, we believe in creating an environment, which is not just responsible towards its employees and also the society and communities that we work in. As part of our Diwali celebrations, we decided to share the joy of festivities by partnering with various NGOs across offices, and thereby providing a platform to the Network employees to celebrate and share the joy of Diwali with socially and economically weaker sections of the society.”

  • Lionel Messi joins Wizcraft’s campaign for Tata Motors

    Lionel Messi joins Wizcraft’s campaign for Tata Motors

    MUMBAI: Wizcraft International Entertainment has joined hands with Tata Motors to create an inspirational experiential marketing campaign called #madeofgreat. The campaign debuted on TV screens on 3 November and was followed by digital and outdoor campaigns, featuring Tata Motors’ first global brand ambassador Lionel Messi in a multi city activation.

     

    Wizcraft International Entertainment VP Sandeep Mehta said, “Tata Motors is the largest Indian automobile manufacturer and Lionel Messi is arguably the best footballer in the world, and their partnership promises to forge a connection between the company and a new generation of consumers. Since this is a grand moment for all of us involved, it was imperative to build a strong campaign to propel this association to newer heights. As part of the #madeofgreat campaign, we have planned an entire array of events and activations that are going to go a long way in building awareness about this campaign. The aim is to reach out to the millions of Tata loyalists and other consumers and spread the key messaging of this association.”

     

    Backed by radio, including RJs on-ground, the objective is to reach out to the millions of Messi fans across India and give them a never before opportunity to connect with the maverick footballer. An augmented reality app has been specially created to allow young and old alike to get a snap clicked with Lionel Messi, along with an opportunity to record a video message on the spot welcoming him to the country. All of this would be a part of the larger digital engagement showcasing the scale and width of the #madeofgreat campaign.

     

    Tata Motors marketing communications and services – head, passenger vehicle business unit Delna Avari added, “We are very excited to have Lionel Messi on board. He is a winner who is trustworthy, reliable, pioneering, simple and is driven by self-belief, which is the core idea of this campaign – ‘What drives us from within is what makes us great.’ Wizcraft as always is committed to push the envelope and we are sure they will perfectly execute this powerful campaign, which will successfully expand our footprint and reach-out to our customers innovatively. Having worked with them in the past, I am sure they will yet again hit new records and support us in our endeavour to excite our customers.”

  • Koovs appoints MediaCom as media buying agency

    Koovs appoints MediaCom as media buying agency

    NEW DELHI: Online fashion store Koovs.com has appointed MediaCom as its media buying agency. 

     

    The appointment is ahead of the launch of the brand’s first 360 degree ad campaign later this month. MediaCom India will be responsible for media planning and devising efficient media mix for the new campaign.

     

    Koovs.com CEO Mary Turner said, “MediaCom was an obvious choice owing to their out of box ideas and their credibility in the industry. The team has a clear understanding of our target customer and this we believe is a must to attain the right media mix. Their in-depth experience in building and strategising for young companies in the emerging sector was also one of the key factors of this choice and we look forward to a great partnership.”

     

    MediaCom MD Debraj Tripathy added, “Koovs has a unique offering and we feel privileged to partner them. My team and I look forward to working together in making Koovs a huge success in the fast evolving Indian e-commerce market.”