MUMBAI Action Aid, one of the world’s leading NGOs working towards many facets of social justice, has partnered with Dentsu Mama Lab to create awareness and start conversations around inequality in India. There are many social behaviours that scream out inequality but in reality have their roots in economic causes.
Inequality abounds in many ways. And sometimes, the first step is just in getting a conversation started.
The Water Wives is a short film created mainly for the digital medium that Dentsu Mama Lab has created for Action Aid India to highlight this. Because Action Aid is an NGO, Dentsu Mama Lab has devised this campaign on a pro bono basis, with no media budget. In essence, viewers on digital are the media plan.
In less than two days, the film has already clocked over 150,000 views on YouTube and has got over 10,000 shares on ScoopWhoop, besides hundreds of shares on Facebook and Twitter. In addition, it has been covered by India Today, The Logical Indian, Sheroes, StoryPick and many others.
MUMBAI: MindShift Interactive, Insightful Digital Outreach agency won the digital mandate for luxury gifting platform Zokudo in a multi-agency pitch.
The mandate for MindShift Interactive is to manage the brand’s social media and media planning across all platforms. MindShift Interactive will work towards increasing awareness and instil an ease for the luxury experience seeker on social media.
Zokudo founder and CEO Yash Mehta said, “Zokudo caters to a very niche target audience to meet their gifting requirements with sophistication. For the brand to be represented in the right light, we were adamant to choose an agency that had copious experience in the luxury space. MindShift Interactive brought a lot more to the table than just delivering a luxury experience, and with its richness in creativity with imaginative minds to boot; it seemed like the natural right choice.”
MindShift Interactive CEO Zafar Rais said, “Zokudo resolves the growing demand for gifting experiences for the time crunched consumer who enjoys luxury and lifestyle experiences. Our expertise on the luxury seeking consumer and the market will help us build a strong presence for Zokudo through platforms such as Facebook, Blogs and LinkedIn.”
MUMBAI: PepsiCo India, the food and beverage giant, has appointed Poonam Kaul as the new vice president of communications. Kaul will be a part of their India Region Executive Committee.
Poonam will develop and lead the work to sustain PepsiCo India’s corporate image and reputation among internal and external stakeholders including the media. She will oversee internal and external communications, leadership communications, and crisis management and consumer relations in PepsiCo’s India region.
Poonam has over two decades of leadership experience in driving integrated communications to build brands, influence policy, shape perceptions and manage crisis. Prior to her appointment with PepsiCo India, she was the director communications, Nokia for India, Middle East and Africa and was heading 90 markets.
Kaul has also been with Microsoft India where she was heading advertising and public relations for all business units of Microsoft in India.
MUMBAI: Today is the milkman of India’s’ 94th birthday, Dr Verghese Kurien, famously known as the Father of the White Revolution after his pioneering work in increasing milk production in the country proved to be a success. Amul is celebrating the National Milk Day on the occasion of his birth anniversary on 26 November 2015. Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India.
He was born on 26 November 1921 in Kerala and he passed away on 9 September 2012 in Gujarat. Kurien had dedicated his entire life for the cooperative movement which boosted the production of milk in India. It is because of his vision and efforts that India is the largest producer of milk in the world. Kurien has also authored some books which includes I Too Had a Dream, An Unfinished, etc.
Amul has an extravagantly huge range of products which includes milk, milk powder, butter, ghee, cheese, dahi, yoghurt, buttermilk, chocolate, ice cream, just to name a few.
The home-grown dairy cooperative created an adorable mascot – the Amul butter girl in 1966 and had celebrated her golden jubilee a couple of years back. Amul is known for its mascot commenting on all things by capturing the spirit of India with beguiling charm. Amul’s advertisements have always given out spoofy satirical messages to Indians.
On this heart-warming day, we at indiantelevision.com have tried to pay our tribute to one of the most significant souls born in India. We have listed out the brand’s most admired videos and print advertisements which have been widely loved by Indians.
Here is the list:
The famous dialogue from Amitabh Bachan’s movie Sharaabi goes like “Moochein ho toh Nathulal jaise ho, warna na ho?” One is just bowled over by Amul in this ad. The ad puts some ‘swag’ element to a young girl who gets a moustache after drinking Amul Lassi in a men’s salon.
Today’s Indian woman is pushing her limits, is redefining boundaries, and is subsequently earning herself top position in everything she does. Women are making their presence felt and are always trying to leave a mark on every person they come across. Appreciating and recognising the role of women in everyone’s lives, this Amul advertisement raises a glass to women power.
The advertisement embraces a very important message to the people in India. It shows how important and valuable the older generation is. The advertisement puts light on how we treat our elders during certain situations and imparts importance of friendship.
The theme telling advertisement depicts the story of an everyday Indian family. The advertisement shows a family comprising of parents with a young boy. It shows the parents taking turns to wake up and get the boy ready for school. It further shows how the parents get tired of the daily process and the boy notices this change and is visibly unhappy with it. The young boy, one fine morning, rises up himself and prepares for school without any help from his parents.
This Amul advertisement celebrates the economic independence of women in the villages. It shows the role that the co-operative movement has played in elevating the lives of women dairy farmers. The women are shown multi-tasking and running dairy sheds, tending to their business, using laptops, teaching and even taking up leadership roles in their village.
Amul, the taste of India, is known for personalised print ads which have often been a challenge for the print media. It is generally difficult to make a ‘one-on-one’ connection, but Amul has set an example since everyone likes topical stuff; it is very quick to talk about anything that happens. Controversies and obstacles have not stopped Amul from expressing the situation of the country through its ads.
The few good and strong personalised print advertisements done by the dairy cooperative are listed below.
A lot was talked about AIB’s roast on Karan Johar, Arjun Kapoor and Ranveer Singh with an animated poster. They did the poster by taking a serious topic in a much hilarious and light-hearted way.
Amul presented an advertisement during the economic slowdown in 1983.
When Facebook bought Whatsapp, Amul showed Facebook’s love for shopping when they boughtsapp. This advertisement was released in February 2014.
Amul advertisement on the Indo-US tie up in January 2015.
It was the time for Amul to come up with an advertisement on the biggest blockbuster of Indian Cinema Baahubali and it didn’t disappoint us at all. It definitely is Bahut Butterli! This ad was released in July 2015.
A road safety campaign by Bajaj Allianz General Insurance features animated characters, Boo Boos, in a ‘Don’t be a Boo Boo’ song.
Mumbai: Bajaj Allianz General Insurance Co. is creating awareness about road safety via a unique ‘Don’t be a Boo Boo’ campaign. This is a special campaign co-conceptualized, designed and executed by WATConsult, Dentsu Aegis Network’s digital arm.
The campaign launched on November 14 with a video featuring colorful animated characters called Boo Boos, who are a family of five notorious cartoon characters infamous for breaking traffic rules in a relatable yet funny way.
These characters, along with the ‘Don’t be a Boo Boo’ song, are currently being promoted across all social and digital media platforms, educating users about Bajaj Allianz Motor insurance features. Engaging social media posts will be promoted, Dubsmash contest has been planned and a game has been created as a part of the campaign. Along with the digital promotions, the organisation aims to take it further through “Boo Boo” coasters, bookmarks, greeting cards, posters, etc. The ad spends for this campaign had been the highest in the history of Bajaj Allianz and has already generated enormous response from the audience. On the launch day itself, 1,10,000 impressions came only from Twitter and Facebook.
Referring to the campaign, Bajaj Allianz General Insurance digital marketing and web sales, IT- head, Saurabh Chatterjee said, “The aim of this campaign is to raise awareness and start a conversation on the serious topic of road safety, in a light hearted and humorous way. We hope that our ‘Don’t be a Boo Boo’ campaign’ will be fun to watch and carry home the message on road safety along with the need to follow traffic rules.”
While talking about the Don’t Be a Boo Boo campaign, WATConsult founder and CEO Rajiv Dhingra stated, “When team Bajaj Allianz briefed us on the kind of campaign they wanted to execute for road safety, we decided to use comic tone rather than walking the conventional path. A team at WATConsult worked with complete dedication for the campaign right from sketching the Boo Boo characters to creating the song, to making the full animation video. We hope the campaign goes beyond digital and impacts society at large.”
New Delhi, 25 November: Renowned actor Jackie Shroff is the brand ambassador for the 14th edition of the Mumbai International Festival for Documentary, Short and Animation Films in January next.
A record 831 entries have been received for the competition and selection process for the short listing films to international, National, Technical, New Media and Animation competitions has been initiated by the Festival Directorate.
The Jury for International and Nationals competition for the festival being held from 28 January to 3 February will comprise celebrated film makers and personalities from India and abroad.
In another major shift, the screenings of the films in the Festival will be held at the Films Division theatres, Russian Culture Centre and Sophia College theatres at Pedder Road, Mumbai. Until now, the Festival has been held at the Tata Centre at Nariman Point.
The inauguration and closing functions will be held at the Ravindra Natya Mandir, Prabhadevi at 5.00 pm on 28 January and 3 February respectively.
This Festival which is held every alternate year is organized by the Films Division and is supported by the Maharashtra Government.
Films Division Director General and MIFF Director Mukesh Sharma said at a press meet at the 46thInternational Film Festival of India in Panaji, Goa, that it is for the first time in the history of MIFF which began in 1990 that a mainstream artiste will be the brand ambassador of the documentary festival.
A National Award winning actor, Shroff who was present said he will promote MIFF extensively thanks to his love for the short films.
Sharma said Shroff accepted the invitation when he was told about the festival and the role it plays in promoting the documentary movement in India. He said Shroff regards documentaries as catalysts for social change and is planning to make short films to spread awareness about dreaded diseases and on social issues. Shroff was also present.
Buoyed by the warm reception to the MIFF zone screening of competition films in National category in cities other than Mumbai during the 13th MIFF, screenings will be held simultaneously in New Delhi, Chennail, Bangalore, Kolkata, Bhubaneswar, Guwahati, Lucknow, Nagpur and Thrissur. MIFF zone is aimed at taking the competition films to film lovers who are unable to travel to Mumbai for the MIFF. Screenings will also be held at the University auditorium Kalina, Mumbai.
The oldest and largest festival for non-feature films in South Asia, MIFF attracts filmmakers and cineastes from all over the world, thanks to the quality of films in the competition and other sections.
Cash prize worth Rs 5.5 million, Golden Conches, Trophies and Certificates await winners in competitions including technical categories.
The festival will also honour a veteran personality from the Indian documentary fraternity with the V Shantaram Lifetime Achievement Award that carries a cash component of Rs. 500,000, trophy and citation, Sharma added.
The festival will have, apart from International and National competition, screening of films in MIFF Prism, Jury retrospectives, Animation and other packages from different countries and festivals, children’s documentary films, North East DD package, FD and PSBT films, homages etc, making it a wholesome viewing experience for the delegates of MIFF-2016. The festival will also have master classes by master film makers, workshops, seminar and Open Forum by IDPA.
MUMBAI: The ZenithOptimedia Group is expanding and consolidating its digital operations in India. The global media services network has recently hired media veteran Tanushree Radhakrishnan, who was serving GroupM India earlier, as MEC North digital head. Radhakrishnan will report to Zenith Optimedia Group, digital companies Performics and Resultrix, MD Tanmay Mohanty.
This is her second innings with the ZenithOptimedia Group. She was previously employed with the organisation between 2008-2013 and was instrumental in the phase when Resultrix was being integrated into the group.
Mohanty says that Radhakrishnan will help the group deliver holistic value to the clients and develop a 360-degree offering basket in line with the Live ROI philosophy. “The group is witnessing unprecedented growth all around, whether it is increase in spends from existing clients, the rush of new business or talent. Be it the setup of a media technology division in Bangalore this year or the launch of Performics Mobile last year or the Centre of Excellence teams, there is a lot of vibrancy and energy flowing within, and I am sure that Radhakrishnan will now be a part of it. She has rich and varied experience across all key verticals of digital marketing and we are delighted to have her on board. Her real strength lies in delivering high ROI for clients.” He explains.
Radhakrishnan concludes, “After having spent fantastic five years during my earlier stint, I’m excited to be back with the ZenithOptimedia Group. Performics is one digital organisation that really invests into its products and has the best in class tools and technologies. So am really thrilled about setting up and leading their Programmatic offering and Product Standardization, which is the need of the hour and will help us add value to our clients. It’s indeed a splendid opportunity to work with people who have a great vision and contribute to bring the ZOG Live ROI philosophy to life.”
Leo Burnett has won the integrated communication mandate for the entire product portfolio of General Mills in a multi-agency pitch.
On the decision to choose Leo Burnett as their creative partner, General Mills India, marketing director Salil Murthy said, “Getting the right creative partners on board is an important first step in realising our growth potential in India. There is incredible opportunity for us as Indian consumers are increasingly opting for better quality food products that make their lives healthier, easier and richer. Our products across Pillsbury Atta, Cake Mixes, Chocolate Spreads and RTC food mixes deliver exceptionally well on providing great taste and convenience in cooking with our unique quick and easy to prepare food solutions. Looking ahead, we will expand our product portfolio and back that with strategic communication to truly win with consumers. Leo Burnett is best placed with capabilities across the communication spectrum to deliver that and we hope to see some exciting integrated work.”
Leo Burnett CEO- south asia, Saurabh Varma added , “In the era of changing consumer trends and lifestyles, we have a clear mandate to redefine the purpose for General Mills and boost consumer preference and loyalty for all their brands, namely – Pillsbury, Nature Valley, Betty Crocker and more. Our team is eager to partner the company and create some magic for their brands through our HumanKind approach across ATL, Digital, Retail, Activation and Shopper.”
MUMBAI Edelman India announced the appointment of Vinod Moorthy as director of Rediffusion/Edelman, effective immediately. Moorthy takes over from Jimmy Mogal who moves into a senior advisory role at Edelman India. Based in Mumbai, Moorthy will take charge of the Tata business reporting to Edelman India, MD Rakesh Thukral.
“With Vinod’s appointment, we are further strengthening our leadership team at Rediffusion/Edelman,” said Thukral. “Vinod brings years of knowledge and experience in driving corporate reputation campaigns for major companies which will further elevate our offerings. Jimmy has played a key role over the last year in spearheading the team and will continue to play a strategic role at Edelman India.”
Rediffusion Y&R MD and chairman Diwan Arun Anand said, “We welcome Vinod’s addition to the team handling our Tata mandate. I am confident that with his multifaceted experience he will add substantial value to our offering to the client.”
Moorthy joins Rediffusion/Edelman from H+K Strategies where he was the North India senior vice president and APAC Corporate practice lead. Prior to this, he served at Ketchum Sampark, Good Relations India Limited (GRI) and a stint heading GCI, the PR Division of Grey Worldwide as its general manager.
MUMBAI: Ceat Ltd. has roped in a chauffeur’s service, Party Hard Drivers (PHD), taking forward their aim to make Indian roads safer, reducing road mishaps and drink-drive cases. As part of their association, Ceat will effectively engage with PHD customers through calls and SMS when they register to the service.
Party Hard Drivers ensure that party-goers are driven home safely in their car after parties. PHD will provide their reliable and secure service to citizens; thereby playing a key role in spreading the road safety message.
Speaking about the new initiative, Ceat Ltd VP marketing Nitish Bajaj asserted, “With increasing drink and drive instances in cities like Mumbai and Pune, driving awareness on the importance of safety is clearly a need of the hour. We are yet again taking to the target audience, our core focus of staying safe while driving by associating with Party Hard Drivers. We hope to create a positive impact through this initiative.”
Ceat has also initiated a nationwide road safety drive under the name of Drive Safe Dad aligned with the Road Safety Week. The campaign engaged with 500 children in Mumbai across the 5-10 year age group aiming at educating children on the nuances of safe driving in a fun manner.
