ITV

Category: Media and Advertising

  • Sky Broadband to launch co-branded campaign with ‘Kung Fu Panda 3’

    Sky Broadband to launch co-branded campaign with ‘Kung Fu Panda 3’

    MUMBAI: Sky has joined forces with Twentieth Century Fox and DreamWorks Animation to create a brand new campaign featuring characters from DreamWorks Animation’s latest feature Kung Fu Panda 3 to promote Sky Broadband. 

     

    The new campaign, which launches on Christmas Day, features the characters from the latest Kung Fu Panda 3 film, which will be premiering in the UK on 11 March, 2016. The bespoke 50 second animated advert shows us what life is like inside the peaceful paradise that is the Panda Village – and how unreliable internet can disrupt everyone’s ‘feng shui.’

     

    In the TV ad, Po’s biological father Li Shan is seen lulling the last of the baby pandas to sleep so he can snack on his favourite dumplings. Not wanting to miss the picturesque moment, Po and his adoptive father, Mr. Ping, decide to film it on their tablet as Li Shan adds some flavour to his dumplings with pepper. Unwittingly, he sprinkles some on one of the baby pandas which causes it to let out an almighty sneeze, startling Li Shan in the process and setting off a chain reaction of sneezing baby pandas.

     

    Po, delighted at what he has just captured, decides to upload the hilarious video but is hindered by a slow internet connection. Mr. Ping, points out that they wouldn’t have had this issue if they had Sky Broadband, which is now available in the Sky Broadband Big Sale. The campaign will also feature on radio as well as on digital platforms, print media and on posters across Britain. 

     

    In the Sky Broadband Big Sale, new customers can get 12 months free Sky Broadband Unlimited, on a 12 month contract, or take advantage of half price Sky Fibre offers.

     

    Sky Broadband director Lyssa McGowan said, “We’re delighted to have teamed up Twentieth Century Fox Film Company and DreamWorks Animation to come up with a truly great ad. We’re sure our customers will love it just as much as our great broadband deals. ”

     

    To preview the ad, click here.

  • GroupM’s Motivator ropes in Amol Mohandas as client leader

    GroupM’s Motivator ropes in Amol Mohandas as client leader

    MUMBAI: GroupM’s media agency Motivator has appointed Amol Mohandas as the client leader on all businesses. He will be based out of Mumbai and will look after all the businesses of Motivator in the city.

     

    With over 15 years of experience, Mohandas  joins Motivator from Percept Media. Prior to joining Percept Media, he established his own venture, Weave Through Communications, which provided multi-platform communication solutions to  clients. He has also been a part of Mediacom as the general manager for the UAE region, Starcom MediaVest Group as the associate media director and Mindshare.

     

    Motivator general manager Trishul Bhumkar said, “All our clients have had a fantastic 2015 and the momentum is only going to increase. We are getting ready to deliver on their business ambitions going forward. To do this we found the right senior leader in Amol. With a deep understanding of communication planning and having been an entrepreneur himself, Amol will be able to deliver on our client’s business results. Under him, Motivator’s Mumbai client leadership team is fully strengthened.”

     

    Mohandas added, “It is a happy feeling to be a part of an organisation where the objectives – the individual and the organisation – match! Looking forward to a long and exciting journey ahead where I can leverage my 360 experience across diverse work environments and contribute to the success of our client’s businesses.”

  • Cello’s mother-daughter campaign strikes an emotional chord

    Cello’s mother-daughter campaign strikes an emotional chord

    MUMBAI: The new ‘Main aur Maa’ film released by home ware brand Cello has set the digital space abuzz. The film tugs at viewers’ heartstrings with its portrayal of a mother’s unconditional love for her daughter. Hitting all the right emotional chords, it builds around the theme of ‘Companion for Life.’

     

     

    The digital brand campaign has been conceptualised and executed by Eggfirst Advertising.

     

    Cello World director Gaurav Rathod says, “Since conception, Cello as a brand, has been the torch-bearer for the woman of substance. As India gallops towards the new, mobile internet-driven scheme of things, certain things will forever remain unchanged, foremost being the transcendent mother-daughter bond. The film has beautifully captured the myriad nuances of the bond.”

     

    Eggfirst Advertising SVP Ashish Banka adds, “Home ware communication we have witnessed so far, doesn’t cross certain boundaries. Taking a cue from today’s generation – people have gotten busy with their individual lives, while letting crucial relationships flounder and stagnate; most young people do not realise the value of key relationships in their lives – this gave us an opportunity to bring to the fore the concept that there still exist relationships that are living embodiments of a ‘Companion for Life’. We have envisaged Cello as the quantifiable equivalent of a trusted companion in the modern woman’s hectic life, the one companion that will never fail her even when the pace of life gets too hot to handle. The film showcases a sublime emotion- the selfless love of a mother for her daughter.”

     

    The video has already touched half a million views on both Facebook and YouTube combined, within a span of four days.

  • Dentsu Aegis launches The Story Lab in India; Sunil Kumaran to head

    Dentsu Aegis launches The Story Lab in India; Sunil Kumaran to head

    MUMBAI: Dentsu Aegis Network’s specialist content agency The Story Lab (TSL) has expanded its footprint by setting shop in India and has roped in Sunil Kumaran as country head.

    Based out of Mumbai, Kumaran will be guided by Carat India MD Kartik Iyer, who is the executive sponsor for TSL. Prior to this, Kumaran was with Reliance Broadcast Network Ltd as chief strategy officer (CSO).

    Dentsu Aegis Network-South Asia CEO and chairman Ashish Bhasin said, “Content is an exciting space for us to be in. Clients are increasingly looking at how they can ‘influence’ the consumers more effectively than just increasing their ‘reach’ through traditional forms of advertising. We have been building various expertise centres within Denstu Aegis Network and TSL is a significant step towards consolidating our position as a Network, which delivers superior value to clients and partners. Also, this is a big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India.”

    Iyer added, “An entity like TSL is the need of the hour as brands look to accelerate the effectiveness of their ecosystems through innovative content solutions that can deliver scale, engagement and advocacy. We are very happy to have Sunil Kumaran on board who brings with him years of strategic media planning experience and deep understanding of this space.”

    Kumaran said, “I’m very excited about this new initiative, which is based on the philosophy of providing a superior value proposition to clients. Media convergence has disrupted the traditional advertising-led marketing communications model and ‘Content’ is one of the most valuable assets within media companies’ and brands’ ecosystems. I am looking forward to doing some exciting work across brands within the Dentsu Aegis Network Group.”

  • MediaCom hits $2.6 billion in new business for 2015

    MediaCom hits $2.6 billion in new business for 2015

    MUMBAI: MediaCom has had a successful 2015, picking up $2.6 billion in new business from both existing and new partners.

     

    Since the start of 2015 to the end of November, MediaCom has welcomed 290 new clients through its doors around the world, picking up major appointments at local, regional and global levels.

     

    At the same time it has also extended its relationship with key multi-market clients such as AB-InBev, Coca-Cola, Mars and Procter & Gamble.

     

    This strong performance has also ensured the agency retain the No 1. spot in the RECMA competitiveness index, extending its lead over rivals such as Carat and OMD.

     

    Significant regional and global wins include the global American Airlines account, Bose in Asia Pacific, the GSK-Novartis global account, Mars in Latin America, Suntory in Europe and Tempur Sealy globally.

     

    Key local market wins include: AB-InBev in Mexico, Allergan Activis in the US, Bank of China in its home market, Bayer in Japan, Coca-Cola in Japan and South Africa, Dhospaak in Thailand, LIDL in Poland, P&G in Israel and Tesco in the UK.

     

    “It’s been a momentous year for new business across the media industry and I’m delighted to see MediaCom doing so well. We have remained highly competitive in pitches for new clients and I’m thrilled to see so many of our existing clients have extended their relationship with us. Our ability, not only to retain some of the world’s most iconic brands but also to extend these relationships, is a wonderful endorsement for the agency,” said MediaCom worldwide chairman & CEO Stephen Allan.

     

    The agency’s success in 2015 follows on the heels of its best-ever year in 2014 when it landed $4.2 billion in new business, including the Mars global planning task and AB-InBev’s US media business.

     

    “Traditionally when an agency has one good year, it spends the next 12 months bedding in that business. MediaCom has managed not only to settle in a huge volume of new clients but also to keep up its momentum and continue to build its network and services around the world. It’s a testament to our teams that we have followed a record 2014 with another hugely successful year,” added MediaCom worldwide COO Toby Jenner.

  • Blink Digital gets KFC ‘confidential’

    Blink Digital gets KFC ‘confidential’

    MUMBAI: Digital agency, Blink Digital has devised an innovative route for launching a new product by food giants KFC. Creating a departure from the usual route, they have launched KFCConfidential.com – an exclusive website which can be accessed only by one person at a time, for 30 seconds only. The website is created for the launch of KFC’s new product which is yet to be announced. 150 visitors who access the website will stand a chance to win private passes to KFC’s exclusive pre-launch event slated this week.

     

    The agency conceptualized this innovative approach keeping in mind the market trends and consumer engagement habits. The idea of a ‘secret supper invitation’ for something yet to be introduced was daring, innovative and found an instant connect with the consumers.

     

     “We are committed to delivering campaigns that are driven by deep human truths. As experiences are becoming increasingly ubiquitous, consumers are on a constant lookout for newer ways of engagement. With KFC Confidential, we followed a philosophy of ‘less is more’. Instead of bombarding consumers with product advertisements, we decided to keep this campaign aspirational and use a pull approach rather than a push one. The website has no product images; in fact, it doesn’t even have the product name. The response it has received so far has been tremendous,”” said Blink Digital, co-founder and creative director, Dooj Ramchandani.

     

    The website has already recorded over 28,000 users waiting in line for over 5,100 hours to access the website – the maximum time spent waiting by a single user currently stands at 70 minutes at the time for drafting this release!

  • L&K Saatchi & Saatchi hires Reliance Jio’s Meraj Hasan as VP – planning

    L&K Saatchi & Saatchi hires Reliance Jio’s Meraj Hasan as VP – planning

    MUMBAI: L&K Saatchi & Saatchi has named Meraj Hasan as vice president – planning.

     

    He joins the agency from Reliance Industries, where he was working on the company’s 4G service – Jio and will be based out of Mumbai.

     

    L&K Saatchi & Saatchi CEO and managing partner Anil S Nair said, “Meraj’s appointment is part of a significant ramp up in our strategic planning division. Our sincere attempt is to make each and every brand at L&K Saatchi & Saatchi a Lovemark and hence give it the highest possible strategic input.Meraj comes as a leader who will drive this agenda across as many brands in the Mumbai office.”

     

    Hasan added, “An opportunity to strategically steer some of the best global as well local brands in the country is what pulled me towards L&K Saatchi & Saatchi, when I wanted to do my ‘Gharwapsi’ of sorts to advertising. A few meetings with Anil and the gang and exposure to the rocking work that they are doing confirmed that this is perfect place to do so. We found our fit in each other.”

     

    “Today’s consumer isn’t just buying a brand, she is buying into cohesive and compelling storyline around the brand, irrespective of the platforms and Lovemarks is a fantastic way of doing so. The idea is to build an enthusiastic team of bright minds and tell such stories for our brand. I’m really looking forward to this gig,” he added.

     

    In his career spanning more than 15 years, Hasan has worked across agencies like Lowe Worldwide, Y&R, Ogilvy, TBWA and McCann.

  • Dentsu Aegis & Tencent ink deal for ‘big data ecosystem’ in China

    Dentsu Aegis & Tencent ink deal for ‘big data ecosystem’ in China

    MUMBAI: Tencent Online Media Group (OMG) has formed a strategic partnership with Dentsu Aegis Network to allow joint access to its smart data and establish an integrated big data ecosystem in China, by bringing together disparate data islands.

     

    Dentsu Aegis Network brands will be able to leverage Tencent’s data to improve Data Management Platform, facilitate programmatic buying, as well as the ability to analyse consumers’ brand experience and attitudes that will guide advertising spend.

     

    “Dentsu Aegis’ global expertise and ability to connect brands and people, together with Tencent’s smart data solution, will help brands make more accurate and powerful advertising decisions to improve the effectiveness of brand and performance marketing,” said Dentsu Aegis Network China COO Nobuaki Kyushima.

     

    “In the past, some companies built their own large data assets without considering that such platforms are actually isolated from each other. In addition, these companies did not have clear models for data application,” added Tencent corporate vice president Steven Chang. “We are delighted to be able to collaborate with Dentsu Aegis in building an integrated data ecosystem that allows advertisers to more effectively reach their target audience, while setting industry standards and best practices for the markets,” he added.

     

    Tencent has invested heavily in its data capabilities and introduced a variety of data services to the market in China. It provides a full-volume rather than sample-type data access for comprehensive consumer insight, enabling advertisers to adjust their advertising campaigns through real-time monitoring of advertising impact. In addition, Tencent helps companies analyse user consumption behaviour and track the decision-making cycle to facilitate highly accurate targeting, multidimensional data analysis and management across media, terminals, platforms and contexts.

     

    Amplifi China president and Dentsu Media Greater China CEO Tsuyoshi Suganami said, “Tencent has a clear advantage in its technological capabilities especially on big data development. We are proud to partner with Tencent so that we can improve and enrich our data, drive innovation, and empower our advertisers to make increasingly well-informed data-driven programmatic buying decisions in real time.”

     

    Under the cooperation framework, brands under Dentsu Aegis Network such as Isobar, Carat, &C and Amnet will leverage Tencent data to offer diversified data solutions and deeper consumer insights.

     

    Amplifi China head of global media partnership Meg Chen added, “We’ve worked closely with Tencent on some successful projects such as Mondelez, Carat and Tencent Joint Business Plan. Today’s comprehensive data partnership unveils a new chapter of our collaboration.”